Instiute of Business & Management

University of Engineering & Technology, Lahore

COURSE OUTLINE – ENTREPRENEURSHIP (Spring 2024)

Instructor
Position Name Email Room
Assistant Professor IB&M Dr. Amir Ikram [email protected] Faculty Offices, IB&M 2nd floor

Course Introduction
Entrepreneurship has been found to be a vital part of the economy; and management gurus believe
that a good focus on this would perhaps get us out of many economic and social crises. This course is intended
to inculcate in students the spirit of innovation and creativity and provide them with an environment where
they can exhibit their entrepreneurial ideas in a practical way. The pragmatic approach of the course
endeavors to deal with various facets of entrepreneurship and is meant to meet the requirements of
management students. The learnings from the indigenous Asian entrepreneurial families will be part of the
course. There will be 16 weeks in total, and thus this course outline has been developed accordingly. Students
will be required to maintain folder (Entrepreneurship Diary) of assignments / case studies.

Reference books

1) Entrepreneurship: Successfully Launching New Ventures- 6th Ed. - Bruce R. Barringer, R. Duane
2) Entrepreneurship - 10th Edition - Hisrich, Peters, & Shepherd
3) Entrepreneurship: A South-Asian Perspective - Kuratko & Rao

Course Learning Outcomes (CLOs)

S. No. CLOs Taxonomy

Identify the ethical and legal practices in entrepreneurship applied in business Cognitive
1
world Level 1

Know the actual cases of successful and unsuccessful entrepreneurial initiatives

Affective
2 and can analyses different cases both actual and imaginary by applying the
Level 1
theoretical concepts

Demonstrate an understanding of taught concepts through a business plan

Cognitive
3 development that integrates all technical dimensions of a successful business start
Level 3
up

Develop an understanding of marketing concepts as a tool of communicating your Cognitive

4
brand’s message Level 3

Psychomotor
5 Business Creation Exercise and development of an effective business model
Level 1
 Program Learning Objectives (PLOs)

PLOs
Students should be able to

PLO 1. Demonstrate the ability to critically analyze complex business problems and propose
innovative solutions for business challenges.
PLO 2. Demonstrate effective communication, teamwork, and collaboration skills to work in
diverse teams and contribute towards organizational performance.
PLO 3. Commit to lifelong learning and seek out new knowledge and experiences.
PLO 4. Develop a strong sense of ethical responsibility towards all stakeholders and
understand the value of diversity and inclusion in fostering collaboration.
PLO 5. Exhibit proficiency in various technologies relevant to the dynamic business
environment.
PLO 6. Showcase a capacity for innovation, embracing technological advancements and
adapting to rapidly changing business landscapes to stay competitive and resilient.

Course Weightage

30 % Attendance / Class Participation (5%), Case Study /

Assignments (12%), Pop-up Quizzes (2%), Quizzes (3%),
Business Creation Exercise- Project (10%)
30% Mid-term

40% Final Term

Class Participation
An important course requirement is active involvement in class discussion. Your participation is essential—
for both your own learning and that of other students. Much of the learning will take place in our collective
discussion of the business cases.
The best class comments:
▪ Make or raise issues that are relevant to the current focus of the class
▪ Show curiosity and a willingness to experiment
▪ Use data or examples to support conclusions
▪ Take into consideration the ideas offered by others
▪ Offer support for arguments
▪ Help others feel safe about participating
WEEKLY PLAN
Week 1 - Entrepreneurship and being Entrepreneurial (Historical perspective)
- Entrepreneurial process
- The evolution of Entrepreneurship
- Myths & approaches to entrepreneurship
- Characteristics of Entrepreneurs
- Iqbal & Entrepreneurship
- Islamic perspective of Entrepreneurship
- Entrepreneurship in Pakistan
- Entrepreneurship Diary
Week 2 - SMEs and Entrepreneurship
- The era of gazelles
- Types of Entrepreneurs
- Entrepreneurship Vs. Intra-preneurship
- Creativity and the Business Idea
- Innovation, Invention & Creativity
- Types of Business Ownership
- Assignment I
Week 3 - Business Model Canvas
- Developing the business plan (starting the business venture)
- How to pitch your idea?
-
Week 4 - Case Study I
- FAVARR.COM: Launching an online platform
Week 4 - Innovation Diffusion Theory
- Intellectual Property Rights (IPRs)
o Trademark
o Patents
o Copyrights
Week 5 - Effectuation Theory of Entrepreneurship
- Case Study II: Mr. Garments
- Project
Week 6 - Implications of Strategic Management for Entrepreneurs
- SWOT Analysis (RBV)
- Identifying the opportunities & Threat (external environment)
- Identifying the strengths and weaknesses
- Quiz I
Week 7 - Business Creation Exercise (Project)
- Guest Speaker Talk
- Course Review

MID TERM

Week 9 - Case Study III

- ChotuKool
 - Financing for SMEs and Startups
Week 10 - Business Incubation & Research Commercialization
- Guerrilla Marketing & Growth Hacking
- Digital Marketing & E-commerce
Week 11 - Blue Ocean Strategy
- Porters Generic Strategies
- Blue Ocean Vs. Red Ocean Strategies
- Quiz II
Week 12 - Implementing the Business plan (sources of capital)
- Marketing and the Financial plan
- Available funding avenues
- Group Presentations
Week 13 - Social Entrepreneurship
Investigating the Effect of Eco-efficiency Actions on the Performance of European
Small and Medium Enterprises (Journal Paper 2020; Dr. Amir)
- Community Entrepreneurship: Ethical Practices and Corporate Social
Responsibility
Week 14 - How Entrepreneurial Ventures Go Global?
o Licensing
o Franchising
o Strategic Alliance
o Joint Venture
o Foreign Subsidiary
- Understanding the Global Environment
- Course Review

Final Term