Aerofit CaseStudy - Pavithran file:///C:/Users/sivap/Downloads/Python/Aerofit%20%20CaseStudy%20-%20Pavithran.

html

Aerofit Business Case Study - Descriptive Statistics & Probability

(Pavithran)

About
Aerofit is a leading brand in the field of fitness equipment. Aerofit provides a product range including machines such as treadmills, exercise
bikes, gym equipment, and fitness accessories to cater to the needs of all categories of people.

Business Problem
The market research team at AeroFit wants to identify the characteristics of the target audience for each type of treadmill offered by the
company, to provide a better recommendation of the treadmills to the new customers. The team decides to investigate whether there are
differences across the product with respect to customer characteristics.

In [485… import numpy as np

import pandas as pd
import matplotlib.pyplot as plt
import seaborn as sns
import math
from scipy.stats import binom
import warnings
warnings.filterwarnings("ignore")

In [486… df = pd.read_csv("aerofit_treadmill.csv")
df.head(5)

Out[486… Product Age Gender Education MaritalStatus Usage Fitness Income Miles

0 KP281 18 Male 14 Single 3 4 29562 112

1 KP281 19 Male 15 Single 2 3 31836 75

2 KP281 19 Female 14 Partnered 4 3 30699 66

3 KP281 19 Male 12 Single 3 3 32973 85

4 KP281 20 Male 13 Partnered 4 2 35247 47

Features of the dataset:

• Product: KP281, KP481, or KP781
• Age: In years
• Gender: Male/Female
• Education: In years
• MaritalStatus: Single or partnered
• Usage: The average number of times the customer plans to use the treadmill each week.
• Fitness: Self-rated fitness on a 1-to-5 scale, where 1 is the poor shape and 5 is the excellent shape.
• Income: Annual income (in $)
• Miles: The average number of miles the customer expects to walk/run each week

Product Portfolio:
• KP281: It is an entry-level treadmill that sells for $1,500.
• KP481: This is for mid-level runners that sell for $1,750.
• KP781: This treadmill is having advanced features that sell for $2,500.

Finding Shape of the DataFrame

In [487… df.shape

Out[487… (180, 9)

Using df.shape we come to know the given dataset have 180 rows and 9 columns

In [488… df.ndim

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Out[488… 2

Using df.ndim we come to know the given dataset is a 2dimnesion

Finding Data Types of each column

In [489… df.info()

<class 'pandas.core.frame.DataFrame'>
RangeIndex: 180 entries, 0 to 179
Data columns (total 9 columns):
# Column Non-Null Count Dtype
--- ------ -------------- -----
0 Product 180 non-null object
1 Age 180 non-null int64
2 Gender 180 non-null object
3 Education 180 non-null int64
4 MaritalStatus 180 non-null object
5 Usage 180 non-null int64
6 Fitness 180 non-null int64
7 Income 180 non-null int64
8 Miles 180 non-null int64
dtypes: int64(6), object(3)
memory usage: 12.8+ KB

Using df.info we come to know the data type of each series

Most of the series is in Integer datatype and Product, Gender, MaritalStatus are in Object datatype format

Finding Null Values in the Dataset

In [490… df.isnull().sum()

Out[490… Product 0
Age 0
Gender 0
Education 0
MaritalStatus 0
Usage 0
Fitness 0
Income 0
Miles 0
dtype: int64

Before Exploratry Data Analysis we have to clean the given data set if it contains null values.

We found that there are no null (or) missing values

Unique Attributes & Value_Counts of each Columns

In [491… for i in df.columns:
print(f"Unique Value of {i}:")
print(df[i].unique())
print("-"*50)
print(f"Total No of {i}: ", df[i].nunique())
print("-"*50)
print(f"Value Count of {i}:")
print(df[i].value_counts().sort_values(ascending= False).head(5))
print("-"*50)
print()

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Unique Value of Product:

['KP281' 'KP481' 'KP781']
--------------------------------------------------
Total No of Product: 3
--------------------------------------------------
Value Count of Product:
Product
KP281 80
KP481 60
KP781 40
Name: count, dtype: int64
--------------------------------------------------

Unique Value of Age:

[18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41
43 44 46 47 50 45 48 42]
--------------------------------------------------
Total No of Age: 32
--------------------------------------------------
Value Count of Age:
Age
25 25
23 18
24 12
26 12
28 9
Name: count, dtype: int64
--------------------------------------------------

Unique Value of Gender:

['Male' 'Female']
--------------------------------------------------
Total No of Gender: 2
--------------------------------------------------
Value Count of Gender:
Gender
Male 104
Female 76
Name: count, dtype: int64
--------------------------------------------------

Unique Value of Education:

[14 15 12 13 16 18 20 21]
--------------------------------------------------
Total No of Education: 8
--------------------------------------------------
Value Count of Education:
Education
16 85
14 55
18 23
15 5
13 5
Name: count, dtype: int64
--------------------------------------------------

Unique Value of MaritalStatus:

['Single' 'Partnered']
--------------------------------------------------
Total No of MaritalStatus: 2
--------------------------------------------------
Value Count of MaritalStatus:
MaritalStatus
Partnered 107
Single 73
Name: count, dtype: int64
--------------------------------------------------

Unique Value of Usage:

[3 2 4 5 6 7]
--------------------------------------------------
Total No of Usage: 6
--------------------------------------------------
Value Count of Usage:
Usage
3 69
4 52
2 33
5 17
6 7
Name: count, dtype: int64
--------------------------------------------------

Unique Value of Fitness:

[4 3 2 1 5]
--------------------------------------------------
Total No of Fitness: 5

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--------------------------------------------------
Value Count of Fitness:
Fitness
3 97
5 31
2 26
4 24
1 2
Name: count, dtype: int64
--------------------------------------------------

Unique Value of Income:

[ 29562 31836 30699 32973 35247 37521 36384 38658 40932 34110
39795 42069 44343 45480 46617 48891 53439 43206 52302 51165
50028 54576 68220 55713 60261 67083 56850 59124 61398 57987
64809 47754 65220 62535 48658 54781 48556 58516 53536 61006
57271 52291 49801 62251 64741 70966 75946 74701 69721 83416
88396 90886 92131 77191 52290 85906 103336 99601 89641 95866
104581 95508]
--------------------------------------------------
Total No of Income: 62
--------------------------------------------------
Value Count of Income:
Income
45480 14
52302 9
46617 8
54576 8
53439 8
Name: count, dtype: int64
--------------------------------------------------

Unique Value of Miles:

[112 75 66 85 47 141 103 94 113 38 188 56 132 169 64 53 106 95
212 42 127 74 170 21 120 200 140 100 80 160 180 240 150 300 280 260
360]
--------------------------------------------------
Total No of Miles: 37
--------------------------------------------------
Value Count of Miles:
Miles
85 27
95 12
66 10
75 10
47 9
Name: count, dtype: int64
--------------------------------------------------

Insights:
• There are 3 variaties of Treadmill available.
• Most Purchased product is KP281.
• 32 Unique Age groups available.
• 104 Male Customers and 76 Female Customers.
• There are total 8 unique educational levels.
• 107 buyers are married and 73 buyers are single.
• Most customers use the treadmill atleast 3 times per week.
• the highest fitness rating is 3.

Seprating the Products into Seprate dataframes

In [492… # Seperating the products as a new dataframe
df_KP281 = df[df["Product"]== "KP281"]
df_KP281.head(5)

Out[492… Product Age Gender Education MaritalStatus Usage Fitness Income Miles

0 KP281 18 Male 14 Single 3 4 29562 112

1 KP281 19 Male 15 Single 2 3 31836 75

2 KP281 19 Female 14 Partnered 4 3 30699 66

3 KP281 19 Male 12 Single 3 3 32973 85

4 KP281 20 Male 13 Partnered 4 2 35247 47

In [493… # Seperating the products as a new dataframe

df_KP481 = df[df["Product"]== "KP481"]
df_KP481.head(5)

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Out[493… Product Age Gender Education MaritalStatus Usage Fitness Income Miles

80 KP481 19 Male 14 Single 3 3 31836 64

81 KP481 20 Male 14 Single 2 3 32973 53

82 KP481 20 Female 14 Partnered 3 3 34110 106

83 KP481 20 Male 14 Single 3 3 38658 95

84 KP481 21 Female 14 Partnered 5 4 34110 212

In [494… # Seperating the products as a new dataframe

df_KP781 = df[df["Product"]== "KP781"]
df_KP781.head(5)

Out[494… Product Age Gender Education MaritalStatus Usage Fitness Income Miles

140 KP781 22 Male 14 Single 4 3 48658 106

141 KP781 22 Male 16 Single 3 5 54781 120

142 KP781 22 Male 18 Single 4 5 48556 200

143 KP781 23 Male 16 Single 4 5 58516 140

144 KP781 23 Female 18 Single 5 4 53536 100

Statistical Summary

Descriptive Analysis:
In [495… print("\nStatistical Summary:")
df.describe()

Statistical Summary:
Out[495… Age Education Usage Fitness Income Miles

count 180.000000 180.000000 180.000000 180.000000 180.000000 180.000000

mean 28.788889 15.572222 3.455556 3.311111 53719.577778 103.194444

std 6.943498 1.617055 1.084797 0.958869 16506.684226 51.863605

min 18.000000 12.000000 2.000000 1.000000 29562.000000 21.000000

25% 24.000000 14.000000 3.000000 3.000000 44058.750000 66.000000

50% 26.000000 16.000000 3.000000 3.000000 50596.500000 94.000000

75% 33.000000 16.000000 4.000000 4.000000 58668.000000 114.750000

max 50.000000 21.000000 7.000000 5.000000 104581.000000 360.000000

Insights:
• Age: The mean age of customers is 29, median age is 26, Starting age of customers is 18, Maximum age of customers is 50.
• Education: Customers minimum educated years is 12, maximum educated years is 21, mean and median educated years is 16.
• Usage: The Minimum usage is 2 times a week, maximum usage is 7 times a week, mean usage is 3.5 times a week and median usage is 3
times a week.
• Fitness: The mean rating for the fitness is 3.3 and median rating for the fitness is 3.
• Income: The mean income of customers is 53k, minimum income of customers is 29k, maximum income of customers is 104k and median
income is 50k.
• Miles: Customers walk/run on average of 103 miles, median of 94 miles, minimum of 21 miles and maximum of 360 miles in a week.

In [496… print("\nStatistical Summary:")

print(df.describe(include = object))

Statistical Summary:
Product Gender MaritalStatus
count 180 180 180
unique 3 2 2
top KP281 Male Partnered
freq 80 104 107

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Insights:
• Product: 44% of the sales comes from the product KP281.
• Gender: 58% of the customers is male and 42% is female.
• MaritalStatus: About 60% of the buyers were married and 40% were single.

Statistical Summary Product Wise

In [497… print("\nStatistical Summary for KP281:")
print(df_KP281.describe())
print("*"*75)
print("\nStatistical Summary for KP481:")
print(df_KP481.describe())
print("*"*75)
print("\nStatistical Summary for KP781:")
print(df_KP781.describe())
print("*"*75)

Statistical Summary for KP281:

Age Education Usage Fitness Income Miles
count 80.000000 80.000000 80.000000 80.00000 80.00000 80.000000
mean 28.550000 15.037500 3.087500 2.96250 46418.02500 82.787500
std 7.221452 1.216383 0.782624 0.66454 9075.78319 28.874102
min 18.000000 12.000000 2.000000 1.00000 29562.00000 38.000000
25% 23.000000 14.000000 3.000000 3.00000 38658.00000 66.000000
50% 26.000000 16.000000 3.000000 3.00000 46617.00000 85.000000
75% 33.000000 16.000000 4.000000 3.00000 53439.00000 94.000000
max 50.000000 18.000000 5.000000 5.00000 68220.00000 188.000000
***************************************************************************

Statistical Summary for KP481:

Age Education Usage Fitness Income Miles
count 60.000000 60.000000 60.000000 60.00000 60.000000 60.000000
mean 28.900000 15.116667 3.066667 2.90000 48973.650000 87.933333
std 6.645248 1.222552 0.799717 0.62977 8653.989388 33.263135
min 19.000000 12.000000 2.000000 1.00000 31836.000000 21.000000
25% 24.000000 14.000000 3.000000 3.00000 44911.500000 64.000000
50% 26.000000 16.000000 3.000000 3.00000 49459.500000 85.000000
75% 33.250000 16.000000 3.250000 3.00000 53439.000000 106.000000
max 48.000000 18.000000 5.000000 4.00000 67083.000000 212.000000
***************************************************************************

Statistical Summary for KP781:

Age Education Usage Fitness Income Miles
count 40.000000 40.000000 40.000000 40.000000 40.00000 40.000000
mean 29.100000 17.325000 4.775000 4.625000 75441.57500 166.900000
std 6.971738 1.639066 0.946993 0.667467 18505.83672 60.066544
min 22.000000 14.000000 3.000000 3.000000 48556.00000 80.000000
25% 24.750000 16.000000 4.000000 4.000000 58204.75000 120.000000
50% 27.000000 18.000000 5.000000 5.000000 76568.50000 160.000000
75% 30.250000 18.000000 5.000000 5.000000 90886.00000 200.000000
max 48.000000 21.000000 7.000000 5.000000 104581.00000 360.000000
***************************************************************************

In [498… print("\nStatistical Summary for KP281:")

print(df_KP281.describe(include = object))
print("*"*36)
print("\nStatistical Summary for KP481:")
print(df_KP481.describe(include = object))
print("*"*36)
print("\nStatistical Summary for KP781:")
print(df_KP781.describe(include = object))
print("*"*36)

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Statistical Summary for KP281:

Product Gender MaritalStatus
count 80 80 80
unique 1 2 2
top KP281 Male Partnered
freq 80 40 48
************************************

Statistical Summary for KP481:

Product Gender MaritalStatus
count 60 60 60
unique 1 2 2
top KP481 Male Partnered
freq 60 31 36
************************************

Statistical Summary for KP781:

Product Gender MaritalStatus
count 40 40 40
unique 1 2 2
top KP781 Male Partnered
freq 40 33 23
************************************

Feature Engineering/Creating New Columns

Converting Categorical Attributes to Category

New Column for Age Group

In [499… age_bins= [17,29,45,df["Age"].max()]
age_label = ["Adult", "Middle_Aged", "Old"]
df["Age_group"] = pd.cut(df["Age"], bins = age_bins, labels = age_label)
df.head()

Out[499… Product Age Gender Education MaritalStatus Usage Fitness Income Miles Age_group

0 KP281 18 Male 14 Single 3 4 29562 112 Adult

1 KP281 19 Male 15 Single 2 3 31836 75 Adult

2 KP281 19 Female 14 Partnered 4 3 30699 66 Adult

3 KP281 19 Male 12 Single 3 3 32973 85 Adult

4 KP281 20 Male 13 Partnered 4 2 35247 47 Adult

• Categorizing the Age Column into 3 Catagory.

• Adult: 18 - 29.
• Middle_Aged: 30 - 45.
• Old: 46 and Above.

New Column for Usage Group

In [500… usage_bins= [1,3,5,7]
usage_label = ["Low_Usage", "Medium_Usage", "High_Usage"]
df["Usage_group"] = pd.cut(df["Usage"], bins = usage_bins, labels = usage_label)
df.head()

Out[500… Product Age Gender Education MaritalStatus Usage Fitness Income Miles Age_group Usage_group

0 KP281 18 Male 14 Single 3 4 29562 112 Adult Low_Usage

1 KP281 19 Male 15 Single 2 3 31836 75 Adult Low_Usage

2 KP281 19 Female 14 Partnered 4 3 30699 66 Adult Medium_Usage

3 KP281 19 Male 12 Single 3 3 32973 85 Adult Low_Usage

4 KP281 20 Male 13 Partnered 4 2 35247 47 Adult Medium_Usage

• Categorizing the Usage Column into 3 Catagory.

• Low_Usage: 2 - 3 Usage Per Week.
• Medium_Usage: 4 - 5 Usage Per Week.
• High_Usage: 6 - 7 Usage Per Week.

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New Column for Fitness Group

In [501… fitness_bins= [0,2,3,5]
fitness_label = ["Low_Fitness", "Medium_Fitness", "High_Fitness"]
df["Fitness_group"] = pd.cut(df["Fitness"], bins = fitness_bins, labels = fitness_label)
df.head()

Out[501… Product Age Gender Education MaritalStatus Usage Fitness Income Miles Age_group Usage_group Fitness_group

0 KP281 18 Male 14 Single 3 4 29562 112 Adult Low_Usage High_Fitness

1 KP281 19 Male 15 Single 2 3 31836 75 Adult Low_Usage Medium_Fitness

2 KP281 19 Female 14 Partnered 4 3 30699 66 Adult Medium_Usage Medium_Fitness

3 KP281 19 Male 12 Single 3 3 32973 85 Adult Low_Usage Medium_Fitness

4 KP281 20 Male 13 Partnered 4 2 35247 47 Adult Medium_Usage Low_Fitness

• Categorizing the Fitness Column into 3 Catagory.

• Low_Fitness: 0 - 2 Ratings.
• Medium_Fitness: 3 Ratings.
• High_Fitness: 4 - 5 Ratings.

New Column for Income Group

In [502… income_bins= [0,40000,70000,df["Income"].max()]
income_label = ["Low_Income", "Medium_Income", "High_Income"]
df["Income_group"] = pd.cut(df["Income"], bins = income_bins, labels = income_label)
df.head()

Out[502… Product Age Gender Education MaritalStatus Usage Fitness Income Miles Age_group Usage_group Fitness_group Income_group

0 KP281 18 Male 14 Single 3 4 29562 112 Adult Low_Usage High_Fitness Low_Income

1 KP281 19 Male 15 Single 2 3 31836 75 Adult Low_Usage Medium_Fitness Low_Income

2 KP281 19 Female 14 Partnered 4 3 30699 66 Adult Medium_Usage Medium_Fitness Low_Income

3 KP281 19 Male 12 Single 3 3 32973 85 Adult Low_Usage Medium_Fitness Low_Income

4 KP281 20 Male 13 Partnered 4 2 35247 47 Adult Medium_Usage Low_Fitness Low_Income

• Categorizing the Income Column into 3 Catagory.

• Low_Income: 0−40000.
• Medium_Income: 40001−70000.
• High_Income: Above 70000$.

New Column for Miles Group

In [503… miles_bins= [0,50,100,200,df["Miles"].max()]
miles_label = ["Low_Activity", "Medium_Activity", "High_Activity", "VeryHigh_Activity"]
df["Miles_group"] = pd.cut(df["Miles"], bins = miles_bins, labels = miles_label)
df.head()

Out[503… Product Age Gender Education MaritalStatus Usage Fitness Income Miles Age_group Usage_group Fitness_group Income_group

0 KP281 18 Male 14 Single 3 4 29562 112 Adult Low_Usage High_Fitness Low_Income

1 KP281 19 Male 15 Single 2 3 31836 75 Adult Low_Usage Medium_Fitness Low_Income

2 KP281 19 Female 14 Partnered 4 3 30699 66 Adult Medium_Usage Medium_Fitness Low_Income

3 KP281 19 Male 12 Single 3 3 32973 85 Adult Low_Usage Medium_Fitness Low_Income

4 KP281 20 Male 13 Partnered 4 2 35247 47 Adult Medium_Usage Low_Fitness Low_Income

• Categorizing the Miles Column into 4 Catagory.

• Low_Activity: 0 - 50 Miles Per Week.
• Medium_Activity: 51 - 100 Miles Per Week.
• High_Activity: 101 - 200 Miles Per Week.
• VeryHigh_Activity: Above 200 Miles Per Week

New Column for Product Price

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In [504… # Creating a function to give product price in a new column:

def product_price(x):
if x == "KP281":
return 1500
elif x == "KP481":
return 1750
else:
return 2500

In [505… #using apply function we are giving the sales value of each product
df["Product_price"] = df["Product"].apply(lambda x: product_price(x))
df.head()

Out[505… Product Age Gender Education MaritalStatus Usage Fitness Income Miles Age_group Usage_group Fitness_group Income_group

0 KP281 18 Male 14 Single 3 4 29562 112 Adult Low_Usage High_Fitness Low_Income

1 KP281 19 Male 15 Single 2 3 31836 75 Adult Low_Usage Medium_Fitness Low_Income

2 KP281 19 Female 14 Partnered 4 3 30699 66 Adult Medium_Usage Medium_Fitness Low_Income

3 KP281 19 Male 12 Single 3 3 32973 85 Adult Low_Usage Medium_Fitness Low_Income

4 KP281 20 Male 13 Partnered 4 2 35247 47 Adult Medium_Usage Low_Fitness Low_Income

• The KP281 is an entry-level treadmill that sells for 1500.

• The KP481 is for mid-level runners that sell for 1750.
• The KP781 treadmill is having advanced features that sell for 2500.

In [506… df.info()

<class 'pandas.core.frame.DataFrame'>
RangeIndex: 180 entries, 0 to 179
Data columns (total 15 columns):
# Column Non-Null Count Dtype
--- ------ -------------- -----
0 Product 180 non-null object
1 Age 180 non-null int64
2 Gender 180 non-null object
3 Education 180 non-null int64
4 MaritalStatus 180 non-null object
5 Usage 180 non-null int64
6 Fitness 180 non-null int64
7 Income 180 non-null int64
8 Miles 180 non-null int64
9 Age_group 180 non-null category
10 Usage_group 180 non-null category
11 Fitness_group 180 non-null category
12 Income_group 180 non-null category
13 Miles_group 180 non-null category
14 Product_price 180 non-null int64
dtypes: category(5), int64(7), object(3)
memory usage: 15.8+ KB

Using df.info we come to know the data type of each series

• Most of the series is in Integer datatype and Product, Gender, MaritalStatus are in Object datatype format.
• We have converted Catagorical columns to Catagory columns so they are now Catagory datatypes.

Seprating the Products into Seprate dataframes

In [507… # Seperating the products as a new dataframe
df_KP281 = df[df["Product"]== "KP281"]
df_KP281.head(5)

Out[507… Product Age Gender Education MaritalStatus Usage Fitness Income Miles Age_group Usage_group Fitness_group Income_group

0 KP281 18 Male 14 Single 3 4 29562 112 Adult Low_Usage High_Fitness Low_Income

1 KP281 19 Male 15 Single 2 3 31836 75 Adult Low_Usage Medium_Fitness Low_Income

2 KP281 19 Female 14 Partnered 4 3 30699 66 Adult Medium_Usage Medium_Fitness Low_Income

3 KP281 19 Male 12 Single 3 3 32973 85 Adult Low_Usage Medium_Fitness Low_Income

4 KP281 20 Male 13 Partnered 4 2 35247 47 Adult Medium_Usage Low_Fitness Low_Income

In [508… # Seperating the products as a new dataframe

df_KP481 = df[df["Product"]== "KP481"]
df_KP481.head(5)

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Out[508… Product Age Gender Education MaritalStatus Usage Fitness Income Miles Age_group Usage_group Fitness_group Income_group

80 KP481 19 Male 14 Single 3 3 31836 64 Adult Low_Usage Medium_Fitness Low_Income

81 KP481 20 Male 14 Single 2 3 32973 53 Adult Low_Usage Medium_Fitness Low_Income

82 KP481 20 Female 14 Partnered 3 3 34110 106 Adult Low_Usage Medium_Fitness Low_Income

83 KP481 20 Male 14 Single 3 3 38658 95 Adult Low_Usage Medium_Fitness Low_Income

84 KP481 21 Female 14 Partnered 5 4 34110 212 Adult Medium_Usage High_Fitness Low_Income

In [509… # Seperating the products as a new dataframe

df_KP781 = df[df["Product"]== "KP781"]
df_KP781.head(5)

Out[509… Product Age Gender Education MaritalStatus Usage Fitness Income Miles Age_group Usage_group Fitness_group Income_group

140 KP781 22 Male 14 Single 4 3 48658 106 Adult Medium_Usage Medium_Fitness Medium_Income

141 KP781 22 Male 16 Single 3 5 54781 120 Adult Low_Usage High_Fitness Medium_Income

142 KP781 22 Male 18 Single 4 5 48556 200 Adult Medium_Usage High_Fitness Medium_Income

143 KP781 23 Male 16 Single 4 5 58516 140 Adult Medium_Usage High_Fitness Medium_Income

144 KP781 23 Female 18 Single 5 4 53536 100 Adult Medium_Usage High_Fitness Medium_Income

Univariate Analysis & Bivariate Analysis:

In [510… # Creating a function to give values in chart:
def text_format(fig):
for bar in ax.patches:
yval = bar.get_height()
plt.text(bar.get_x() + bar.get_width()/2, yval, str(yval), ha = "center", va = "bottom")

Product Preference Across Customer Profile

In [511… cat_var = ["Gender", "MaritalStatus", "Age_group", "Usage_group", "Fitness_group","Income_group", "Miles_group"]

plt.figure(figsize=(20,10))

for i,j in enumerate(cat_var):

plt.subplot(2,4,i+1)
sns.countplot(x = "Product", hue = j , data = df, palette="husl")
ax = plt.gca()
text_format(fig)
plt.title(f"Product Preference Across {j}")
plt.suptitle("Product Preference Across Customer Profile", fontsize = 40)
plt.tight_layout()
plt.show()

Insights:
• Gender: KP781 is more popular with males compared to females.

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• MaritalStatus: Married people mostly preffer KP281.

• Age Group: Adults mostly prefer KP281 and middle aged people prefer KP481.
• Usage Groups: If the customer is looking for high or medium usage they can go with KP781, for low usage they can go with KP281 or
KP481 .
• Fitness Groups: If the customer is high fitness minded we can suggest KP781, for medium fitness minded customer we can suggest KP281
or KP481 .
• Income Groups: Medium income people mostly prefer KP281 then KP481, High income people mostly prefer KP781 and Low income
people mostly prefer KP281.
• Miles Groups: if the customer falls under medium miles group they can go with KP281, if Very high activity means go with KP781.
• Sales: 37% sales from KP281, 32.3% sales from KP481 and 30.7% sales from KP781.

Customers Using Treadmill KP281

In [512… cat_var = ["Gender", "MaritalStatus", "Age_group", "Usage_group", "Fitness_group","Income_group", "Miles_group"]

plt.figure(figsize=(20,10))
for i,j in enumerate(cat_var):
plt.subplot(2,4,i+1)
sns.countplot(x = "Product", hue = j , data = df_KP281, palette="husl")
ax = plt.gca()
text_format(fig)
plt.title(f"KP281 Product Preference Across {j}")
plt.suptitle("KP281 Treadmill Analysis", fontsize = 40)
plt.tight_layout()
plt.show()

Insights:
• Gender: the customers using KP281 are 50% male and 50% female .
• Age Group: The customers using KP281 are 66.25% adults, 30% middle aged and 3.75% old people.
• MaritalStatus: The customers using KP281 are 60% married and 40% single.
• Usage Groups: The customers using KP281 are 70% low usage people and 30% medium usage people.
• Fitness Groups: The customers using KP281 are 67.5% medium fitness mind people, 18.75% low fitness minded people and 13.75% high
fitness minded people.
• Income Groups: The customers using KP281 are 71.25% medium income people and 28.75% low income people.
• Miles Groups: The customers using KP281 are 62.5% medium activity people, 22.5% high activity people and 15% low activity people.
• Sales: 37% sales from KP281.

Customers Using Treadmill KP481

In [513… cat_var = ["Gender", "MaritalStatus", "Age_group", "Usage_group", "Fitness_group","Income_group", "Miles_group"]
plt.figure(figsize=(20,10))
for i,j in enumerate(cat_var):
plt.subplot(2,4,i+1)
sns.countplot(x = "Product", hue = j , data = df_KP481, palette= "husl")
ax = plt.gca()
text_format(fig)
plt.title(f"KP481 Product Preference Across {j}")

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plt.suptitle("KP481 Treadmill Analysis", fontsize = 40)

plt.tight_layout()
plt.show()

Insights:
• Gender: the customers using KP481 are 51.7% male and 48.3% female .
• Age Group: The customers using KP481 are 55% adults, 43.3% middle aged and 1.7% old people.
• MaritalStatus: The customers using KP481 are 60% married and 40% single.
• Usage Groups: The customers using KP481 are 75% low usage people, 25% medium usage people.
• Fitness Groups: The customers using KP481 are 65% medium fitness minded people, 21.7% low fitness minded people and 13.3% high
fitness minded people.
• Income Groups: The customers using KP481 are 85% medium income people and 15% low income people.
• Miles Groups: The customers using KP481 are 65% medium activity people, 25% high activity people, 8.3% low activity people and 1.7%
very high activity people.
• Sales: 32.3% sales from KP481.

Customers Using Treadmill KP781

In [514… cat_var = ["Gender", "MaritalStatus", "Age_group", "Usage_group", "Fitness_group","Income_group", "Miles_group"]

plt.figure(figsize=(20,10))
for i,j in enumerate(cat_var):
plt.subplot(2,4,i+1)
sns.countplot(x = "Product", hue = j , data = df_KP781, palette="husl")
ax = plt.gca()
text_format(fig)
plt.title(f"KP781 Product Preference Across {j}")
plt.suptitle("KP781 Treadmill Analysis", fontsize = 40)
plt.tight_layout()
plt.show()

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Insights:
• Gender: the customers using KP781 are 82.5% male and 17.5% female .
• Age Group: The customers using KP781 are 67.5% adults, 27.5% middle aged and 5% old people.
• MaritalStatus: The customers using KP781 are 57.5% married and 42.5% single.
• Usage Groups: The customers using KP781 are 75% medium usage people, 22.5% high usage people and 2.5% low usage people.
• Fitness Groups: The customers using KP781 are 90% high fitness minded people and 10% medium fitness minded people.
• Income Groups: The customers using KP781 are 57.5% high income people and 42.5% medium income people.
• Miles Groups: The customers using KP781 are 67.5% high activity people, 20% medium activity people and 12.5% very high activity
people.
• Sales: 30.7% sales from KP781.

Analysis on Product Preference Across Customer Profile

In [547… num_var = ["Age","Miles","Income","Education"]
plt.figure(figsize= (15,10))
for i , j in enumerate(num_var):
plt.subplot(2,2,i+1)
sns.boxplot(x = "Product", y = j , data = df,palette = "husl")
plt.title(f"Product - {j}")
plt.suptitle("Analysis on Product Preference Across Customer Profile", fontsize = 30)
plt.show()

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Insights:
• The analysis suggests a clear preference for the KP781 treadmill model among customers with higher education and income levels, who
also engage in running activities exceeding 150 miles per week.

Gender wise Fitness_group, Usage_Group & Miles_group

comparission
In [516… plt.figure(figsize = (20,6))
plt.subplot(1,3,1)
sns.countplot(x = "Fitness_group",data = df , hue = "Gender", palette = "husl")
ax = plt.gca()
text_format(fig)
plt.subplot(1,3,2)
sns.countplot(x = "Usage_group" , data = df , hue = "Gender" , palette = "husl")
ax = plt.gca()
text_format(fig)
plt.subplot(1,3,3)
sns.countplot(x = "Miles_group" , data = df , hue = "Gender" , palette = "husl")
ax = plt.gca()
text_format(fig)
plt.suptitle("Gender wise Fitness_group, Usage_Group & Miles_group comparission", fontsize = 30)
plt.tight_layout()
plt.show()

Insights:

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• In Fitness Group:
▪ 11 people are male and 17 people are female are comes under Low Fitness Group.
▪ 52 people are male and 45 people are female are comes under Medium Fitness Group.
▪ 41 people are male and 14 people are female are comes under High Fitness Group.
• In Usage Group:
▪ 49 people are male and 53 people are female are comes under Low Usage Group.
▪ 48 people are male and 21 people are female are comes under Medium Usage Group.
▪ 7 people are male and 2 people are female are comes under High Usage Group.
• In Miles Group:
▪ 8 people are male and 9 people are female are comes under Low Activity Group.
▪ 48 people are male and 49 people are female are comes under Medium Activity Group.
▪ 44 people are male and 16 people are female are comes under High Activity Group.
▪ 4 people are male and 2 people are female are comes under Very High Activity Group.

Correlation Among Diffrent Factors

In [517… df_fin = df.copy()
df_fin["Gender"].replace(["Male","Female"],[1,0],inplace = True)
df_fin["MaritalStatus"].replace(["Single","Partnered"],[0,1],inplace = True)
df_fin["Product"].replace(["KP281","KP481","KP781"],[0,1,2], inplace= True)
df_fin.head()

Out[517… Product Age Gender Education MaritalStatus Usage Fitness Income Miles Age_group Usage_group Fitness_group Income_group

0 0 18 1 14 0 3 4 29562 112 Adult Low_Usage High_Fitness Low_Income

1 0 19 1 15 0 2 3 31836 75 Adult Low_Usage Medium_Fitness Low_Income

2 0 19 0 14 1 4 3 30699 66 Adult Medium_Usage Medium_Fitness Low_Income

3 0 19 1 12 0 3 3 32973 85 Adult Low_Usage Medium_Fitness Low_Income

4 0 20 1 13 1 4 2 35247 47 Adult Medium_Usage Low_Fitness Low_Income

In [518… df_fin.corr(numeric_only=True)

Out[518… Product Age Gender Education MaritalStatus Usage Fitness Income Miles Product_price

Product 1.000000 0.032225 0.230653 0.495018 -0.017602 0.537447 0.594883 0.624168 0.571596 0.954425

Age 0.032225 1.000000 0.027544 0.280496 0.192152 0.015064 0.061105 0.513414 0.036618 0.029263

Gender 0.230653 0.027544 1.000000 0.094089 -0.018836 0.214424 0.254609 0.202053 0.217869 0.260842

Education 0.495018 0.280496 0.094089 1.000000 0.068569 0.395155 0.410581 0.625827 0.307284 0.563463

MaritalStatus -0.017602 0.192152 -0.018836 0.068569 1.000000 -0.007786 -0.050751 0.150293 0.025639 -0.020309

Usage 0.537447 0.015064 0.214424 0.395155 -0.007786 1.000000 0.668606 0.519537 0.759130 0.623124

Fitness 0.594883 0.061105 0.254609 0.410581 -0.050751 0.668606 1.000000 0.535005 0.785702 0.696616

Income 0.624168 0.513414 0.202053 0.625827 0.150293 0.519537 0.535005 1.000000 0.543473 0.695847

Miles 0.571596 0.036618 0.217869 0.307284 0.025639 0.759130 0.785702 0.543473 1.000000 0.643923

Product_price 0.954425 0.029263 0.260842 0.563463 -0.020309 0.623124 0.696616 0.695847 0.643923 1.000000

In [519… plt.figure(figsize=(15,10))
sns.heatmap(df_fin.corr(numeric_only=True),annot =True, cmap="coolwarm")
plt.title("Correlation Between Features")
plt.show()

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Insights:
• Age & Income: A positive correlation is evident between age and income.
• Education & Income: A positive correlation is evident between Education and income.
• Education & Usage & Fitness: Compared to Income it is havin little bit less positive correlation.
• Usage & Fitness & Miles: A positive correlation is showing between Usage & Fitness & Miles.

Pair Plot Among Diffrent Numerical Values

In [520… sns.pairplot(df, hue="Product")
plt.show()

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Insights:
• Age & Income: A positive correlation is evident between age and income.
• Education & Income: A positive correlation is evident between Education and income.
• Education & Usage & Fitness: Compared to Income it is havin little bit less positive correlation.
• Usage & Fitness & Miles: A positive correlation is showing between .

Distribution Among Columns

Distribution of Product & Product Sales

In [521… Product_sales = df.groupby("Product")["Product_price"].sum().reset_index()
Product_sales

Out[521… Product Product_price

0 KP281 120000

1 KP481 105000

2 KP781 100000

In [522… plt.figure(figsize=(15,7))
plt.subplot(1,2,1)
sns.countplot(x= "Product", data = df, hue = "Product")
ax = plt.gca()
text_format(fig)
plt.title("Product Distribution")
plt.subplot(1,2,2)
sns.barplot(x = "Product", y = "Product_price", data = Product_sales, hue = "Product")

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ax = plt.gca()
text_format(fig)
plt.title("Product Sales Distribution")
plt.suptitle("Distribution of Product & Product Sales", fontsize = 30)
plt.show()

Insights:
• The KP281 treadmill, positioned as an entry-level model, leads in unit sales, followed by the mid-level KP481 and the advanced KP781
models.

• Despite different target markets, all three treadmill models contribute equally to overall revenue generation, indicating balanced sales
performance across product tiers.

• Among the treadmill models, KP281 emerges as the most frequently purchased, while KP481 follows as the second most popular choice,
with KP781 being the least preferred option.

Gender & MaritalStatus Distribution

In [549… plt.figure(figsize= (15,7))
plt.subplot(1,2,1)
labels = df["Gender"].value_counts().index
values = df["Gender"].value_counts().values
plt.pie(values, labels= labels, autopct= "%1.2f%%", explode = (0.03, 0.08), startangle=75)
plt.title("Gender Distribution")

plt.subplot(1,2,2)
labels = df["MaritalStatus"].value_counts().index
values = df["MaritalStatus"].value_counts().values
plt.pie(values, labels= labels, autopct= "%1.2f%%",colors= ["purple", "orange"],explode = (0.03, 0.08),startangle=250)
plt.title("MaritalStatus Distribution")
plt.suptitle("Distribution of Gender & MaritalStatus", fontsize = 30)
plt.show()

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Insights:
• There is a higher preference among males for purchasing the products compared to females.
• There is a higher preference among Married for purchasing the products compared to Singles.

Usage & Usage Group Distribution

In [524… plt.figure(figsize=(15,7))
plt.subplot(1,2,1)
sns.countplot(x= "Usage", data = df, hue = "Usage", order = df["Usage"].value_counts().index, palette= "husl")
ax = plt.gca()
text_format(fig)
plt.title("Usage Distribution")
plt.subplot(1,2,2)
sns.countplot(x= "Usage_group", data = df, hue = "Usage_group", order = df["Usage_group"].value_counts().index, palette= "husl"
ax = plt.gca()
text_format(fig)
plt.title("Usage Group Distribution")
plt.suptitle("Distribution of Usage & Usage_group", fontsize = 30)
plt.show()

Insights:
• Nearly 85% of customers intend to use the treadmill between 2 to 4 times per week, while only 15% plan to use it 5 times or more weekly.

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Fitness & Fitness Group Distribution

In [525… plt.figure(figsize=(15,7))
plt.subplot(1,2,1)
sns.countplot(x= "Fitness", data = df, hue = "Fitness", order = df["Fitness"].value_counts().index, palette= "husl")
ax = plt.gca()
text_format(fig)
plt.title("Fitness Distribution")
plt.subplot(1,2,2)
sns.countplot(x= "Fitness_group", data = df, hue = "Fitness_group", order = df["Fitness_group"].value_counts().index, palette=
ax = plt.gca()
text_format(fig)
plt.title("Fitness Group Distribution")
plt.suptitle("Distribution of Fitness & Fitness_group", fontsize = 30)
plt.show()

Insights:
• The majority of participants (68.33%) fall within the "medium_fitness" category (fitness level 3).

Education Distribution & Finding Outliersin Education Group

In [526… plt.figure(figsize=(10,10))
plt.subplot(2,1,1)
sns.countplot(x= "Education", data = df, hue = "Education", order = df["Education"].value_counts().index, palette= "husl")
ax = plt.gca()
text_format(fig)
plt.title("Education Distribution")
plt.subplot(2,1,2)
sns.boxplot(x= "Education", data = df, color= "teal")
plt.title("Finding Outliers in Education Using Boxplot ")

plt.suptitle("Distribution of Education & Finding Outliers in Education Group", fontsize = 20)

plt.show()

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Insights:
• A significant majority of customers, approximately 91.67%, have education levels of 14 years or higher. This high proportion suggests a
strong correlation between higher education and the purchase of aerofit items, possibly driven by increased health awareness and
disposable income.

Income & Income Group Distribution

In [527… plt.figure(figsize=(15,10))
plt.subplot(2,2,1)
sns.histplot(x= "Income",bins = 10, data = df, kde = False, color= "green")
ax = plt.gca()
text_format(fig)
plt.title("Income Distribution")
plt.subplot(2,2,2)
sns.countplot(x= "Income_group", data = df, hue = "Income_group", order = df["Income_group"].value_counts().index, palette= "husl"
ax = plt.gca()
text_format(fig)
plt.title("Income Group Distribution")

plt.subplot(2,1,2)
sns.boxplot(x= "Income", data = df, color= "green")
plt.title("Finding Outliers in Income Using Boxplot ")

plt.suptitle("Distribution of Income & Income_group & Finding Outliers in Income Group", fontsize = 20)
plt.show()

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Insights:
• Medium income people mostly prefer KP281 then KP481, High income people mostly prefer KP781 and Low income people mostly prefer
KP281.
• The customers who comes Above 78000$ are outliers

Miles & Miles Group Distribution & Finding Outliers in Miles

In [528… plt.figure(figsize=(15,10))
plt.subplot(2,2,1)
sns.histplot(x= "Miles",bins = 10, data = df, kde = False, color= "Royalblue")
ax = plt.gca()
text_format(fig)
plt.title("Miles Distribution")
plt.subplot(2,2,2)
sns.countplot(x= "Miles_group", data = df, hue = "Miles_group", order = df["Miles_group"].value_counts().index, palette= "husl"
ax = plt.gca()
text_format(fig)
plt.title("Miles Group Distribution")

plt.subplot(2,1,2)
sns.boxplot(x= "Miles", data = df, color= "RoyalBlue")
plt.title("Finding Outliers in Miles Using Boxplot ")

plt.suptitle("Distribution of Miles & Miles_group & Finding Outliers in Miles Group", fontsize = 20)
plt.show()

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Insights:
• If the customer falls under medium miles group they can go with KP281, if Very high activity means go with KP781.
• Above 180 miles it is considerd as a Outliers.

Age & Age Group Distribution

In [529… plt.figure(figsize=(15,10))
plt.subplot(2,2,1)
sns.histplot(x= "Age",bins = 11, data = df, kde = True, color= "darkorange")
ax = plt.gca()
text_format(fig)
plt.title("Age Distribution")
plt.subplot(2,2,2)
sns.countplot(x= "Age_group", data = df, hue = "Age_group", order = df["Age_group"].value_counts().index, palette= "husl")
ax = plt.gca()
text_format(fig)
plt.title("Age Group Distribution")

plt.subplot(2,2,3)
sns.boxplot(x= "Age", data = df, color= "darkorange")
plt.title("Finding Outliers in Age Using Boxplot ")

plt.subplot(2,2,4)
sns.distplot(df["Age"], kde= True)
plt.title("Distribution of Age Using distplot ")

plt.suptitle("Distribution of Age & Age_group & Finding Outliers", fontsize = 30)

plt.show()

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Insights:
• Adults mostly prefer KP281 and middle aged people prefer KP481.
• Above 46 years are considered as Outliers.

Finding Range of each Attributes

In [530… # Get the range of numerical attributes
numerical_columns = df.select_dtypes(include=['int64', 'float64']).columns
for col in numerical_columns:
min_val = df[col].min()
max_val = df[col].max()
range_val = max_val - min_val
print(f"Range of {col}: {min_val} to {max_val} (Range: {range_val})")

Range of Age: 18 to 50 (Range: 32)

Range of Education: 12 to 21 (Range: 9)
Range of Usage: 2 to 7 (Range: 5)
Range of Fitness: 1 to 5 (Range: 4)
Range of Income: 29562 to 104581 (Range: 75019)
Range of Miles: 21 to 360 (Range: 339)
Range of Product_price: 1500 to 2500 (Range: 1000)

Contingency Table Creation

In [531… # Contingency table for Product vs Product_price
ct_Product_Product_price = pd.crosstab(df["Product"], df["Product_price"], margins= True, normalize= True)
print("Contingency Table for Product vs Product_price:")
print(ct_Product_Product_price)
print("-"*50)

# Contingency table for Product vs Education

ct_Product_Education = pd.crosstab(df["Education"],df["Product"], margins= True, normalize= True)
print("Contingency Table for Product vs Education:")
print(ct_Product_Education)
print("-"*50)

# Contingency table for Product vs Gender

ct_Product_Gender = pd.crosstab(df["Product"], df["Gender"], margins= True, normalize= True)
print("Contingency Table for Product vs Gender:")
print(ct_Product_Gender)

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print("-"*50)

# Contingency table for Product vs MaritalStatus

ct_Product_MaritalStatus = pd.crosstab(df["Product"], df["MaritalStatus"], margins= True, normalize= True)
print("Contingency Table for Product vs MaritalStatus:")
print(ct_Product_MaritalStatus)
print("-"*50)

# Contingency table for Product vs Usage

ct_Product_Usage = pd.crosstab(df["Product"], df["Usage"], margins= True, normalize= True)
print("Contingency Table for Product vs Usage:")
print(ct_Product_Usage)
print("-"*50)

# Contingency table for Product vs Fitness

ct_Product_Fitness = pd.crosstab(df["Product"], df["Fitness"], margins= True, normalize= True)
print("Contingency Table for Product vs Fitness:")
print(ct_Product_Fitness)
print("-"*50)

# Contingency table for Product vs Age_group

ct_Product_Age_group = pd.crosstab(df["Product"], df["Age_group"], margins= True, normalize= True)
print("Contingency Table for Product vs Age_group:")
print(ct_Product_Age_group)
print("-"*50)

# Contingency table for Product vs Income_group

ct_Product_Income_group = pd.crosstab(df["Product"], df["Income_group"], margins= True, normalize= True)
print("Contingency Table for Product vs Income_group:")
print(ct_Product_Income_group)
print("-"*50)

# Contingency table for Product vs Miles_group

ct_Product_Miles_group = pd.crosstab( df["Miles_group"],df["Product"], margins= True, normalize= True)
print("Contingency Table for Product vs Miles_group:")
print(ct_Product_Miles_group)
print("-"*50)

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Contingency Table for Product vs Product_price:

Product_price 1500 1750 2500 All
Product
KP281 0.444444 0.000000 0.000000 0.444444
KP481 0.000000 0.333333 0.000000 0.333333
KP781 0.000000 0.000000 0.222222 0.222222
All 0.444444 0.333333 0.222222 1.000000
--------------------------------------------------
Contingency Table for Product vs Education:
Product KP281 KP481 KP781 All
Education
12 0.011111 0.005556 0.000000 0.016667
13 0.016667 0.011111 0.000000 0.027778
14 0.166667 0.127778 0.011111 0.305556
15 0.022222 0.005556 0.000000 0.027778
16 0.216667 0.172222 0.083333 0.472222
18 0.011111 0.011111 0.105556 0.127778
20 0.000000 0.000000 0.005556 0.005556
21 0.000000 0.000000 0.016667 0.016667
All 0.444444 0.333333 0.222222 1.000000
--------------------------------------------------
Contingency Table for Product vs Gender:
Gender Female Male All
Product
KP281 0.222222 0.222222 0.444444
KP481 0.161111 0.172222 0.333333
KP781 0.038889 0.183333 0.222222
All 0.422222 0.577778 1.000000
--------------------------------------------------
Contingency Table for Product vs MaritalStatus:
MaritalStatus Partnered Single All
Product
KP281 0.266667 0.177778 0.444444
KP481 0.200000 0.133333 0.333333
KP781 0.127778 0.094444 0.222222
All 0.594444 0.405556 1.000000
--------------------------------------------------
Contingency Table for Product vs Usage:
Usage 2 3 4 5 6 7 All
Product
KP281 0.105556 0.205556 0.122222 0.011111 0.000000 0.000000 0.444444
KP481 0.077778 0.172222 0.066667 0.016667 0.000000 0.000000 0.333333
KP781 0.000000 0.005556 0.100000 0.066667 0.038889 0.011111 0.222222
All 0.183333 0.383333 0.288889 0.094444 0.038889 0.011111 1.000000
--------------------------------------------------
Contingency Table for Product vs Fitness:
Fitness 1 2 3 4 5 All
Product
KP281 0.005556 0.077778 0.300000 0.050000 0.011111 0.444444
KP481 0.005556 0.066667 0.216667 0.044444 0.000000 0.333333
KP781 0.000000 0.000000 0.022222 0.038889 0.161111 0.222222
All 0.011111 0.144444 0.538889 0.133333 0.172222 1.000000
--------------------------------------------------
Contingency Table for Product vs Age_group:
Age_group Adult Middle_Aged Old All
Product
KP281 0.294444 0.133333 0.016667 0.444444
KP481 0.183333 0.144444 0.005556 0.333333
KP781 0.150000 0.061111 0.011111 0.222222
All 0.627778 0.338889 0.033333 1.000000
--------------------------------------------------
Contingency Table for Product vs Income_group:
Income_group Low_Income Medium_Income High_Income All
Product
KP281 0.127778 0.316667 0.000000 0.444444
KP481 0.050000 0.283333 0.000000 0.333333
KP781 0.000000 0.094444 0.127778 0.222222
All 0.177778 0.694444 0.127778 1.000000
--------------------------------------------------
Contingency Table for Product vs Miles_group:
Product KP281 KP481 KP781 All
Miles_group
Low_Activity 0.066667 0.027778 0.000000 0.094444
Medium_Activity 0.277778 0.216667 0.044444 0.538889
High_Activity 0.100000 0.083333 0.150000 0.333333
VeryHigh_Activity 0.000000 0.005556 0.027778 0.033333
All 0.444444 0.333333 0.222222 1.000000
--------------------------------------------------

Insights
• Education
▪ Highest Education Level (16 years):
1. Probability of purchase: 47%.
2. Preferred models: KP281 (22%), KP481 (17%), KP781 (8%).
▪ Moderate Education Level (14 years):

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1. Probability of purchase: 31%.

2. Preferred models: KP281 (17%), KP481 (13%), KP781 (1%).
• Gender
▪ Females:
1. Probability of purchase: 42%.
2. Preferred models: KP281 (22%), KP481 (16%), KP781 (4%).
▪ Males:
1. Probability of purchase: 58%.
2. Preferred models: KP281 (22%), KP481 (17%), KP781 (18%).
• Marital Status
▪ Partnered:
1. Probability of purchase: 59%.
2. Preferred models: KP281 (27%), KP481 (20%), KP781 (13%).
▪ Single:
1. Probability of purchase: 41%.
2. Preferred models: KP281 (18%), KP481 (13%), KP781 (9%).
• Usage
▪ High Usage (3 times per week):
1. Probability of purchase: 38%.
2. Preferred models: KP281 (21%), KP481 (17%), KP781 (1%).
▪ Moderate Usage (4 times per week):
1. Probability of purchase: 29%.
2. Preferred models: KP281 (12%), KP481 (7%), KP781 (10%).
• Fitness
▪ Moderate Fitness Level (3):
1. Probability of purchase: 54%.
2. Preferred models: KP281 (30%), KP481 (22%), KP781 (2%).
▪ High Fitness Level (5):
1. Probability of purchase: 17%.
2. Preferred models: KP281 (1%), KP481 (0%), KP781 (16%).
• Age Group
▪ Adults:
1. Probability of purchase: 63%
2. Preferred models: KP281 (29%), KP481 (18%), KP781 (15%).
▪ Middle-Aged:
1. Probability of purchase: 34%.
2. Preferred models: KP281 (13%), KP481 (14%), KP781 (6%).
• Income Group
▪ High Income:
1. Probability of purchase: 18%.
2. Preferred models: KP281 (13%), KP481 (5%), KP781 (0%).
▪ Moderate Income:
1. Probability of purchase: 68%.
2. Preferred models: KP281 (31%), KP481 (28%), KP781 (9%).
▪ High Income:
1. Probability of purchase: 13%.
2. Preferred models: KP281 (0%), KP481 (0%), KP781 (13%).

Marginal Probability
In [532… #Marginal Probabilities for Product
marginal_Product = ct_Product_Gender.sum(axis=1) / len(df)
print("\nMarginal Probabilities for Product:")
print(marginal_Product)
print("-"*50)

#Marginal Probabilities for Gender

marginal_Gender = ct_Product_Gender.sum(axis=0) / len(df)
print("\nMarginal Probabilities for Gender:")
print(marginal_Gender)
print("-"*50)

#Marginal Probabilities for Age_group

marginal_Age_group = ct_Product_Age_group.sum(axis=0) / len(df)
print("\nMarginal Probabilities for Age_group:")
print(marginal_Age_group)
print("-"*50)

#Marginal Probabilities for Income_group

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marginal_Income_group = ct_Product_Income_group.sum(axis=0) / len(df)

print("\nMarginal Probabilities for Income_group:")
print(marginal_Income_group)
print("-"*50)

Marginal Probabilities for Product:

Product
KP281 0.004938
KP481 0.003704
KP781 0.002469
All 0.011111
dtype: float64
--------------------------------------------------

Marginal Probabilities for Gender:

Gender
Female 0.004691
Male 0.006420
All 0.011111
dtype: float64
--------------------------------------------------

Marginal Probabilities for Age_group:

Age_group
Adult 0.006975
Middle_Aged 0.003765
Old 0.000370
All 0.011111
dtype: float64
--------------------------------------------------

Marginal Probabilities for Income_group:

Income_group
Low_Income 0.001975
Medium_Income 0.007716
High_Income 0.001420
All 0.011111
dtype: float64
--------------------------------------------------

Product
KP281 0.004938
KP481 0.003704
KP781 0.002469
All 0.011111
dtype: float64
--------------------------------------------------

Marginal Probabilities for Gender:

Gender
Female 0.004691
Male 0.006420
All 0.011111
dtype: float64
--------------------------------------------------

Marginal Probabilities for Age_group:

Age_group
Adult 0.006975
Middle_Aged 0.003765
Old 0.000370
All 0.011111
dtype: float64
--------------------------------------------------

Marginal Probabilities for Income_group:

Income_group
Low_Income 0.001975
Medium_Income 0.007716
High_Income 0.001420
All 0.011111
dtype: float64
--------------------------------------------------

Conditional Probability
In [533… # Conditional probability of Gender given Product (P(Gender|Product))
conditional_Gender_given_Product = ct_Product_Gender.div(ct_Product_Gender.sum(axis=1), axis=0)
print("\nConditional Probability of Gender given Product:")
print(conditional_Gender_given_Product)
print("-"*50)

# Conditional probability of Product given Gender (P(Product|Gender))

conditional_Product_given_Gender = ct_Product_Gender.div(ct_Product_Gender.sum(axis=0), axis=1)
print("\nConditional Probability of Product given Gender:")
print(conditional_Product_given_Gender)

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print("-"*50)

# Conditional probability of Product given Age_group (P(Product|Age_group))

conditional_Product_given_Age_group = ct_Product_Age_group.div(ct_Product_Age_group.sum(axis=0), axis=1)
print("\nConditional Probability of Product given Age_group:")
print(conditional_Product_given_Age_group)
print("-"*50)

# Conditional probability of Product given Income_group (P(Product|Income_group))

conditional_Product_given_Income_group = ct_Product_Income_group.div(ct_Product_Income_group.sum(axis=0), axis=1)
print("\nConditional Probability of Product given Income_group:")
print(conditional_Product_given_Income_group)
print("-"*50)

Conditional Probability of Gender given Product:

Gender Female Male All
Product
KP281 0.250000 0.250000 0.5
KP481 0.241667 0.258333 0.5
KP781 0.087500 0.412500 0.5
All 0.211111 0.288889 0.5
--------------------------------------------------

Conditional Probability of Product given Gender:

Gender Female Male All
Product
KP281 0.263158 0.192308 0.222222
KP481 0.190789 0.149038 0.166667
KP781 0.046053 0.158654 0.111111
All 0.500000 0.500000 0.500000
--------------------------------------------------

Conditional Probability of Product given Age_group:

Age_group Adult Middle_Aged Old All
Product
KP281 0.234513 0.196721 0.250000 0.222222
KP481 0.146018 0.213115 0.083333 0.166667
KP781 0.119469 0.090164 0.166667 0.111111
All 0.500000 0.500000 0.500000 0.500000
--------------------------------------------------

Conditional Probability of Product given Income_group:

Income_group Low_Income Medium_Income High_Income All
Product
KP281 0.359375 0.228 0.0 0.222222
KP481 0.140625 0.204 0.0 0.166667
KP781 0.000000 0.068 0.5 0.111111
All 0.500000 0.500 0.5 0.500000
--------------------------------------------------

Customer Profiling of Each Product:

Customer Profile for KP281 Treadmill:
• Gender: the customers using KP281 are 50% male and 50% female .
• Age Group: The customers using KP281 are 66.25% adults, 30% middle aged and 3.75% old people.
• MaritalStatus: The customers using KP281 are 60% married and 40% single.
• Usage Groups: The customers using KP281 are 70% low usage people and 30% medium usage people.
• Fitness Groups: The customers using KP281 are 67.5% medium fitness mind people, 18.75% low fitness minded people and 13.75% high
fitness minded people.
• Income Groups: The customers using KP281 are 71.25% medium income people and 28.75% low income people.
• Miles Groups: The customers using KP281 are 62.5% medium activity people, 22.5% high activity people and 15% low activity people.
• Sales: 37% sales from KP281.

Customer Profile for KP481 Treadmill:

• Gender: the customers using KP481 are 51.7% male and 48.3% female .
• Age Group: The customers using KP481 are 55% adults, 43.3% middle aged and 1.7% old people.
• MaritalStatus: The customers using KP481 are 60% married and 40% single.
• Usage Groups: The customers using KP481 are 75% low usage people, 25% medium usage people.
• Fitness Groups: The customers using KP481 are 65% medium fitness minded people, 21.7% low fitness minded people and 13.3% high
fitness minded people.
• Income Groups: The customers using KP481 are 85% medium income people and 15% low income people.
• Miles Groups: The customers using KP481 are 65% medium activity people, 25% high activity people, 8.3% low activity people and 1.7%
very high activity people.
• Sales: 32.3% sales from KP481.

Customer Profile for KP781 Treadmill:

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• Gender: the customers using KP781 are 82.5% male and 17.5% female .
• Age Group: The customers using KP781 are 67.5% adults, 27.5% middle aged and 5% old people.
• MaritalStatus: The customers using KP781 are 57.5% married and 42.5% single.
• Usage Groups: The customers using KP781 are 75% medium usage people, 22.5% high usage people and 2.5% low usage people.
• Fitness Groups: The customers using KP781 are 90% high fitness minded people and 10% medium fitness minded people.
• Income Groups: The customers using KP781 are 57.5% high income people and 42.5% medium income people.
• Miles Groups: The customers using KP781 are 67.5% high activity people, 20% medium activity people and 12.5% very high activity
people.
• Sales: 30.7% sales from KP781.

Business Insights
• Comments on Relationship Between Variables

▪ Age vs Income: There is a positive correlation between age and income, suggesting that older customers tend to have higher
incomes and may be more likely to purchase premium products like KP283.
▪ Gender vs Product Preference: Female customers show a stronger preference for KP281, while male customers are more evenly
distributed across all products.
▪ Usage Group vs Fitness Group: There is no strong relationship between usage group and fitness group, suggesting that these
factors do not significantly influence product preference.

• Comments on the Distribution of Variables

▪ Gender Distribution: The distribution shows a slight imbalance with more male customers than female customers. However, female
customers have a higher preference for KP281.
▪ Age Group Distribution: The distribution is skewed towards younger age groups, indicating that AeroFit's marketing efforts should
focus on this demographic.
▪ Income Group Distribution: The distribution indicates that customers with higher incomes are more likely to purchase AeroFit
products.

• Comments on the Range of Attributes

▪ Age Group: The age range of customers is between 20 and 60 years, with a majority in the younger age groups. This suggests that
AeroFit's products are more appealing to younger demographics.
▪ Income Group: The income range varies widely, but there is a higher concentration of customers in the middle to high-income
brackets. This indicates that AeroFit's products are priced attractively for this segment.
▪ Product Preference: The range of product preferences shows that KP281 is the most popular product, followed by KP282 and then
KP283.

Recommendations
Here are actionable recommendations for the AeroFit business:

• Gender-Specific Campaigns: Design specific marketing campaigns targeting female customers to increase sales of KP281.

• Target Younger Demographics: Focus marketing efforts on younger age groups (20-40 years) as they show higher preference for AeroFit
products.

• Income-Based Segmentation: Segment your customer base by income and tailor your marketing strategies accordingly to maximize
sales.

• Broaden Market to Include Older Age Groups:

▪ Action: Study and create plans to sell treadmills to people over 50.
▪ Details: Evaluate the health advantages and possible risks of treadmill use for seniors.
• Position KP281 as a Female-Friendly Product: Emphasize features that appeal to female customers when promoting KP281.

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