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MIL Reviewer

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8 views5 pages

MIL Reviewer

Uploaded by

Byeol
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MEDIA AND INFORMATION LITERACY REVIEWER

INTRODUCTION TO MEDIA AND INFORMATION LITERACY

Definition:
• Media Literacy
The ability to access, analyze, evaluate, and create media in various forms. It
involves understanding the role of media in society and developing critical thinking
skills to interpret media messages.
• Information Literacy
The ability to recognize when information is needed and to locate, evaluate, and use
that information effectively. It involves understanding how information is produced,
organized, and disseminated.
• Technology Literacy
The ability to use digital technology, communication tools or networks to locate,
evaluate, use, and create information.
Key Concepts:
• Media Influence
Media shapes public opinion, influences behavior, and plays a significant role in
communication. It can accelerate the spread of personal opinions and invite diverse
reactions (e.g., social media posts).
• Bias in Media
Recognizing bias is crucial to understanding how perspectives influence the
presentation of information. Media messages often reflect the biases of their creators.
• Responsible Media Use
Verifying sources before sharing information, avoiding the spread of fake news, and
engaging in respectful online interactions are essential practices.
• Media Literacy is the ability to access, analyze, evaluate, and create media in
various forms. It involves understanding how media messages are constructed, the
purposes behind them, and their impact on individuals and society.
Examples:
➢ Access: Using a search engine to find reliable news sources.
➢ Analyze: Identifying bias in a news article by comparing it with other sources.
➢ Evaluate: Checking the credibility of a social media post by verifying the information
with official sources.
➢ Create: Producing a blog post or video that presents information accurately and
ethically.

• Information Literacy is the ability to recognize when information is needed and to


locate, evaluate, and use that information effectively. It involves understanding how
information is produced, organized, and disseminated.
Examples:
➢ Identify: Realizing you need information about climate change for a school project.
➢ Locate: Using a library database to find peer-reviewed articles on climate change.
➢ Evaluate: Checking the credentials of the authors and the publication date of the
articles.
➢ Use: Writing a research paper that accurately represents the information found and
cites sources properly.

• Technology Literacy is the ability to use, understand, and evaluate technology


effectively. It involves being able to navigate digital tools, solve problems using
technology, and adapt to new technological advancements.
Examples:
➢ Use: Using a word processor to write a document or a spreadsheet to organize data.
➢ Understand: Understanding how social media algorithms influence what content you
see.
➢ Evaluate: Assessing the privacy settings on a social media platform to protect
personal information.
➢ Adapt: Learning to use a new software program for a school project or job.
COMMUNICATION

Definition:
• Communication
The process of exchanging information, ideas, and feelings between individuals or
groups through verbal, non-verbal, written, or visual means.
Key Components of Communication:
1. Sender - The person who encodes and transmits the message.
2. Message - The information, idea, or feeling being communicated.
3. Channel - The medium through which the message is transmitted (e.g., email, social
media, face-to-face conversation).
4. Receiver - The person who decodes and interprets the message.
5. Feedback - The response from the receiver, which allows for immediate interaction
and clarification.
6. Noise - Any interference that disrupts the communication process (e.g., poor
microphone quality, distractions).
Types of Communication:
• Verbal Communication - Using words to convey a message (e.g., speaking, writing).
• Non-Verbal Communication - Using gestures, facial expressions, or body language
to convey a message (e.g., nodding, eye contact).
• Written Communication - Using written words to convey a message (e.g., emails,
letters).
• Visual Communication - Using images, symbols, or visual aids to convey a message
(e.g., infographics, videos).
Examples:
• Verbal: A teacher giving a lecture.
• Non-Verbal: Shaking your head instead of saying no or for disagreement
• Written: Sending a letter or email to a colleague.
• Visual: Using a chart to explain data.
EVOLUTION OF MEDIA
Pre-Industrial Age (Before 1700s):
• Characteristics
Communication was primarily oral and visual. People relied on cave paintings, oral
traditions, and handwritten manuscripts.
• Examples: Cave paintings, hieroglyphics, oral storytelling.

Industrial Age (1700s-1930s):


• Characteristics
The invention of the printing press revolutionized communication. Mass production
of books, newspapers, and magazines became possible. Steam power and machine
tools were key developments.
• Examples: Printing press, newspapers, telegraph.
Electronic Age (1930s-1980s):
• Characteristics
The harnessing of electricity led to the development of electronic devices such as the
radio, television, and early computers. Communication became faster and more
widespread.
• Examples: Transistor radio, television, electronic circuits.
Information Age (1980s-Present):
• Characteristics
The rise of digital technology and the internet transformed communication.
Information could be shared instantly across the globe. Social media, smartphones,
and online platforms became dominant.
• Examples: Internet, social media, smartphones, digital blogs.
TYPES OF MEDIA

Print Media
• Media that is printed on paper and distributed physically. It includes books,
newspapers, magazines, and newsletters.
• Characteristics: Tangible, easy to archive, does not require electricity.
• Examples: Newspapers, magazines, books, billboards.

Broadcast Media
• Media that transmits information through radio and television signals to a large
audience.
• Characteristics: One-way communication, reaches a wide audience, time-delayed
distribution.
• Examples: Radio broadcasts, television shows.

New/Digital Media
• Media that is digital and interactive, often user-generated and accessible through the
internet.
• Characteristics: Interactive, real-time communication, on-demand accessibility,
user-generated content.
• Examples: Social media platforms (Facebook, Twitter), streaming services (Netflix,
Spotify), blogs, podcasts.

Comparison of Media Types:


• Print Media - Tangible, limited distribution, requires physical storage.
• Broadcast Media - Reaches a wide audience, but lacks interactivity.
• New/Digital Media - Highly interactive, accessible anytime, allows for real-time
feedback and user participation.
Examples:
• Print Media: A newspaper article about current events.
• Broadcast Media: A live TV news broadcast. Radio Broadcasting
• New/Digital Media: A podcast episode available for streaming on Spotify.

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