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Project Title Fayaz

The project analyzes Mahindra's pivotal role in India's electric vehicle (EV) revolution, detailing its transition from traditional vehicles to EVs, and the current landscape of the Indian EV market. It focuses on Mahindra's EV models, technological innovations, government collaborations, and consumer adoption challenges, while also evaluating its competitive position and future strategies. The conclusion emphasizes Mahindra's significance in promoting sustainable mobility and offers recommendations for enhancing its impact in the EV sector.

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srinimaha1442005
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14 views3 pages

Project Title Fayaz

The project analyzes Mahindra's pivotal role in India's electric vehicle (EV) revolution, detailing its transition from traditional vehicles to EVs, and the current landscape of the Indian EV market. It focuses on Mahindra's EV models, technological innovations, government collaborations, and consumer adoption challenges, while also evaluating its competitive position and future strategies. The conclusion emphasizes Mahindra's significance in promoting sustainable mobility and offers recommendations for enhancing its impact in the EV sector.

Uploaded by

srinimaha1442005
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Project Title:

The Role of Mahindra in India's Electric Vehicle Revolution

Introduction

 Overview of Mahindra & Mahindra:


o Brief history and significance of Mahindra in the Indian automotive industry.
o Mahindra’s transition from traditional internal combustion engine (ICE)
vehicles to electric vehicles (EVs).
 The Electric Vehicle Landscape in India:
o Current trends in India’s electric vehicle market.
o Government policies, incentives, and challenges in adopting electric mobility
in India.
o Why electric vehicles are crucial for India’s future in terms of sustainability
and reducing pollution.

Objective of the Project

To analyze and understand the role of Mahindra in accelerating the adoption of electric
vehicles in India, focusing on the company’s efforts, strategies, innovations, and impact on
the Indian EV industry.

Research Methodology

 Data Collection:
o Primary research (interviews with industry experts, Mahindra representatives,
or EV users).
o Secondary research (studies, reports, articles on Mahindra and India's EV
market).
 Case Study Approach:
o Investigate Mahindra's electric vehicle models and their market reception.
o Explore partnerships, government collaborations, and their impact on the EV
ecosystem.

Key Areas of Focus

1. Mahindra’s EV Models:

 Mahindra e2o and eVerito:


o Overview of these initial EV models launched by Mahindra.
o Key features, customer reception, and technological innovations in these
vehicles.
 Mahindra XUV400 EV:
o The significance of the launch of Mahindra’s electric SUV.
o How it competes in the Indian EV market and its global appeal.
 The Next-Gen EV Models:
o Upcoming electric models by Mahindra and their expected impact on the
market.
2. Technology and Innovation:

 Battery Technology:
o Mahindra’s investment in improving battery life, charging infrastructure, and
fast-charging technologies.
o Collaborations with global partners for innovation in EV batteries.
 Sustainability Initiatives:
o How Mahindra integrates sustainability into the design and manufacturing of
its electric vehicles.
o Circular economy and end-of-life vehicle management.

3. Government Policies & Mahindra’s Collaboration with Stakeholders:

 Government Incentives:
o Overview of India's policies promoting EV adoption (FAME II, GST
reductions, etc.) and Mahindra’s involvement in these initiatives.
 Public-Private Partnerships:
o How Mahindra works with the government, local authorities, and other
stakeholders in advancing EV infrastructure (charging stations, etc.).

4. Consumer Adoption & Market Penetration:

 Challenges in EV Adoption in India:


o Range anxiety, high initial costs, limited charging infrastructure.
o How Mahindra is addressing these challenges.
 Mahindra’s Impact on Consumer Behavior:
o Case studies on Mahindra EV owners, feedback, and perceptions.
 Target Market and Pricing Strategies:
o Mahindra’s approach to making EVs more accessible to the Indian middle
class.

5. The Future of Mahindra’s EV Business:

 Expansion Plans:
o Mahindra’s strategy for the future, including global expansion and
collaborations.
o Future projects and innovations in EV technology.
 Sustainability and Impact on the Automotive Sector:
o Long-term impact of Mahindra’s electric vehicles on India’s automotive
industry and the environment.

Analysis and Findings

 Summarize the role Mahindra plays in India’s transition to electric vehicles.


 Discuss the competitive landscape of the EV market in India and Mahindra’s position
relative to other key players like Tata Motors, Ather Energy, etc.
 Evaluate Mahindra’s business strategy in driving EV adoption and innovation.
 Examine customer satisfaction and public perception of Mahindra’s electric vehicles.

Conclusion
 Recap the significance of Mahindra’s role in India’s electric vehicle revolution.
 Provide recommendations for Mahindra to enhance its impact and address any gaps.
 Reflect on the future of electric vehicles in India and Mahindra’s potential leadership
in that space.

References

 Include relevant books, articles, interviews, government reports, and research papers
that you referred to during the project.

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