Autonomous Scheme

2020-2021
Master of Business Administration

i
 VISION OF THE COLLEGE
VVCE shall be a leading Institution in engineering and management education
enabling individuals for significant contribution to the society.
MISSION OF THE COLLEGE
1. To provide the best teaching - learning environment through competent staff
and excellent infrastructure
2. To inculcate professional ethics, leadership qualities, communication and
entrepreneurial skills to meet the societal needs
3. To promote innovation through research and development
4. To strengthen industry-institute interaction for knowledge sharing

VISION OF THE DEPARTMENT (MBA)

The Department of Business Administration will be the premier source for
Management Education, Workforce Training, Partnerships and Professional
Development
MISSION OF THE DEPARTMENT (MBA)
1. To provide a quality education through excellent teaching- learning
environment
2. To inculcate ethics, leadership qualities, communication and entrepreneurial
skills for professional development
3. To inculcate research culture among the faculty and students
4. To provide knowledge resources for career growth of working professionals
5. To promote association with leading institutions for enhancing learning
opportunities

ii
Program Educational Objectives (PEO) statements

PEO1: Apply problem-solving skills for ethical management practices in public and
private sectors to meet the growing expectations of stakeholders.

PEO2: Exhibit the ability to take part in team-oriented tasks, discussions, and activities
that prepare individuals to work as a team member as well as a leader with cross-
functional teams.

PEO3: Demonstrate global perspectives to recognize and effectively turn international

business dimensions into innovative business projects either as intrapreneur or
entrepreneur.

iii
 Scheme of Teaching and Examinations
MASTER OF BUSINESS ADMINISTRATION
(Effective from Academic year 2020 - 21)

Year Semester Credit Total

I
1 24
48
2 24
II
3 21
27
3
6
(Summer Internship)
4 19
4 25
6
(Project Report)

Total 100

iv
 List of Abbreviations
PC : Professional Core
PE : Professional Elective
PRI: Project & Internship
HS: Humanities and Social science
FM : Finance specialization
MM : Marketing specialization
HR : Human Resource specialization
BI : Banking & Insurance specialization
PM : Project Management specialization

v
 I SEMESTER
Scheme of Teaching and Examination for MBA with effect from 2020-21
Contact Hours
/ week Examination
Course
Area

Sl. Course
Course Name Duration CIE SEE Credits
No. Code L T P Total
(Hrs.) Marks Marks
Management and
1 PC 20MBA11 3 0 2 3 50 50 100 4
Organizational Behavior
2 PC 20MBA12 Managerial Economics 3 0 0 3 50 50 100 3
Financial & Management
3 PC 20MBA13 3 0 2 3 50 50 100 4
Accounting
4 PC 20MBA14 Business Mathematics 3 0 0 3 50 50 100 3
Indian Business
5 PC 20MBA15 3 0 0 3 50 50 100 3
Environment
Information Technology &
6 PC 20MBA16 2 0 0 3 50 50 100 2
Communication
Business Statistics using MS
7 PC 20MBAL17 0 0 6 3 50 50 100 3
Excel
8 PC 20MBAL18 Soft Skills for Managers 0 0 4 2 50 50 100 2
TOTAL 17 0 14 - 400 400 800 24

vi
 II SEMESTER
Scheme of Teaching and Examination for MBA with effect from 2020-21
Contact Hours
Examination
Sl. / week
Course

Course
No Course Name Duration CIE SEE Credits
Area

Code L T P Total
. (Hrs.) Marks Marks
Human Resource
1 PC 20MBA21 3 0 2 3 50 50 100 4
Management
2 PC 20MBA22 Financial Management 3 0 2 3 50 50 100 4
3 PC 20MBA23 Research Methodology 3 0 0 3 50 50 100 3
4 PC 20MBA24 Operations Research 3 0 2 3 50 50 100 4
5 PC 20MBA25 Marketing Management 3 0 2 3 50 50 100 4
Entrepreneurial
6 PC 20MBA26 3 0 0 3 50 50 100 3
Management
Business Application
7 PC 20MBAL27 0 0 4 2 50 50 100 2
Software
Leadership & Team
8 HS 20MBA28 0 0 2 2 50 - 50 0
Building
TOTAL 18 0 14 - 400 350 750 24

vii
 III SEMESTER
Scheme of Teaching and Examination for MBA with effect from 2020-21
Sl. Contact Cre
Hours/Week Examination dits
N
Course Area & Code Course Name
o. Duratio CIE SEE
L T P Total
n (Hrs.) Marks Marks
1 PC 20MBA31 Strategic Management 3 0 2 3 50 50 100 4
2 PE 20MBAXX32 Professional Elective 1 (HR/MM/FM/BI/PM) 3 0 2 3 50 50 100 4
3 PE 20MBAXX33 Professional Elective 2 (HR/MM/FM/BI/PM) 3 0 2 3 50 50 100 4
4 PE 20MBAXX34x Professional Elective 3 (HR/MM/FM/BI/PM) 3 0 0 3 50 50 100 3
5 PE 20MBAXX35x Professional Elective 4 (HR/MM/FM/BI/PM) 3 0 0 3 50 50 100 3
6 PE 20MBAL36 Business Simulation lab 0 0 6 2 50 50 100 3
7 HS 20MBA37 Aptitude & Logical Reasoning Skills 0 0 4 2 50 - 50 0
8 PRI 20MBAIN38 Summer Internship - - 12 - 50 50 100 6
TOTAL 15 0 28 - 400 350 750 27

Professional Elective -3 (Marketing) Professional Elective -3(Finance) Professional Elective -3(HR)

20MBAMM341 20MBAFM341 Banking and Financial 20MBAHR341 Industrial Relations and
Services Marketing Services Legislations
20MBAMM342 B2B Marketing Management 20MBAFM342 Fundamentals of Mutual Fund 20MBAHR342 Leadership for Managers
Professional Elective -4 (Marketing) Professional Elective -4(Finance) Professional Elective -4(HR)
20MBAMM351 Sales and Retail Management 20MBAFM351 Risk Management and 20MBAHR351 Compensation & Reward
Insurance System
20MBAMM352 Marketing Research and 20MBAFM352 Taxation in Securities Market 20MBAHR352 Emotional Intelligence
Analytics

viii
 IV SEMESTER

Scheme of Teaching and Examination for MBA with effect from 2020-21
Contact
Hours/We Examination
Sl. Course Area & Cre
Course Name ek Durati
No. Code CIE SEE dits
L T P on Total
Marks Marks
(Hrs.)
1 PE 20MBAXX41 Professional Elective 1 (HR/MM/FM/BI/PM) 3 0 2 3 50 50 100 4
2 PE 20MBAXX42 Professional Elective 2 (HR/MM/FM/BI/PM) 3 0 2 3 50 50 100 4
3 PE 20MBAXX43x Professional Elective 3 (HR/MM/FM/BI/PM) 3 0 2 3 50 50 100 4
4 PE 20MBAXX44x Professional Elective 4 (HR/MM/FM/BI/PM) 3 0 2 3 50 50 100 4
5 PC 20MBAL45 Business Plan and Startup Proposal 0 0 6 2 50 50 100 3
6 PRI 20MBAPR46 Project Report - - 12 - 50 50 100 6
Total 12 0 26 - 300 300 600 25

Professional Elective -3 (Marketing) Professional Elective -3(Finance) Professional Elective -3(HR)

20MBAMM431 20MBAFM431 Corporate Valuation 20MBAHR431 Organizational Change and
Strategic Brand Management
Development
20MBAMM432 International Marketing 20MBAFM432 Entrepreneurial Finance 20MBAHR432 Training and Development
Management
Professional Elective -4 (Marketing) Professional Elective -4(Finance) Professional Elective -4(HR)
20MBAMM441 Rural Marketing Management 20MBAFM441 International Finance 20MBAHR441 Management Consulting for
Management Business Excellence
20MBAMM442 Marketing for Tourism and 20MBAFM442 Fundamentals of Financial 20MBAHR442 Strategic Talent Management
Hospitality Analytics

ix
 List of Elective Subjects - III SEMESTER

HR Specialisation

Sl.
Course Code Course Name
No.
1 20MBAHR32 Recruitment & Selection
2 20MBAHR33 Human Resource Analytics
3 20MBAHR341 Industrial Relations and Legislations
4 20MBAHR342 Leadership for Managers
5 20MBAHR351 Compensation and Reward System
6 20MBAHR352 Emotional Intelligence

Marketing Specialisation

Sl. No. Course Code Course Name

1 20MBAMM32 Consumer Behavior

2 20MBAMM33 Integrated Marketing Communication
3 20MBAMM341 Services Marketing
4 20MBAMM342 B2B Marketing Management
5 20MBAMM351 Sales and Retail Management
6 20MBAMM352 Marketing Research and Analytics

x
 List of Elective Subjects - III SEMESTER

Finance Specialisation

Sl.
Course Code Course Name
No.
1 20MBAFM32 Investment Management
2 20MBAFM33 Taxation Management
3 20MBAFM341 Banking and Financial Services
4 20MBAFM342 Fundamentals of Mutual Fund
5 20MBAFM351 Risk Management and Insurance
6 20MBAFM352 Taxation in Securities Market

Banking and Insurance Specialisation

Sl.
Course Code Course Name
No.
1 20MBABI32 Indian Banking and Financial Services
2 20MBABI33 Banking Lending Policies and Procedures
3 20MBABI341 Banking Regulation and Law
4 20MBABI342 Principles and Practices of Rural Banking
5 20MBABI351 Principles and Practice of Life Insurance
6 20MBABI352 Principles of Health Insurance

xi
 List of Elective Subjects - III SEMESTER

Project Management Specialisation

Sl. No. Course Code Course Name

1 20MBAPM32 Basics of Project Management

2 20MBAPM33 Project Planning and Scheduling
3 20MBAPM341 Project Finance and Budgeting
4 20MBAPM342 Project Management Information System
5 20MBAPM351 Managing Human Resources in Project
6 20MBAPM352 Project Cost Management

HR and Marketing Specialisation

Sl.No. Course Code Course Name
1 20MBAHR32 Recruitment and Selection
2 20MBAHR341 Industrial Relations and Legislations
3 20MBAMM32 Consumer Behavior
4 20MBAMM351 Sales and Retail Management

Finance and Marketing Specialisation

Sl.No. Course Code Course Name
1 20MBAFM32 Investment Management
2 20MBAFM341 Banking and Financial Services
3 20MBAMM32 Consumer Behavior
4 20MBAMM351 Sales and Retail Management

xii
 List of Elective Subjects - IV SEMESTER

HR Specialisation

Sl.
Course Code Course Name
No.
1 20MBAHR41 Personal Growth & Interpersonal Effectiveness
2 20MBAHR42 International Human Resource Management
3 20MBAHR431 Organizational Change and Development
4 20MBAHR432 Training and Development
5 20MBAHR441 Management Consulting for Business Excellence
6 20MBAHR442 Strategic Talent Management

Marketing Specialisation

Sl.
Course Code Course Name
No.
1 20MBAMM41 Logistics and Supply Chain Management
2 20MBAMM42 Digital Marketing Management
3 20MBAMM431 Strategic Brand Management
4 20MBAMM432 International Marketing Management
5 20MBAMM441 Rural Marketing Management
6 20MBAMM442 Marketing for Tourism and Hospitality

xiii
 List of Elective Subjects - IV SEMESTER

Finance Specialisation

Sl.
Course Code Course Name
No.
1 20MBAFM41 Mergers, Acquisitions & Corporate Restructuring
2 20MBAFM42 Financial Derivatives
3 20MBAFM431 Corporate Valuation
4 20MBAFM432 Entrepreneurial Finance
5 20MBAFM441 International Financial Management
6 20MBAFM442 Fundamentals of Financial Analytics

Banking and Insurance Specialisation

Sl.
Course Code Course Name
No.
1 20MBABI41 Technology in Financial Services
2 20MBABI42 Global Banking and Finance
3 20MBABI431 Risk and Insurance Management
4 20MBABI432 Innovation in Banking and Insurance
5 20MBABI441 Principles and Practices of General Insurance
6 20MBABI442 Marketing of Banking Services

xiv
 List of Elective Subjects - IV SEMESTER

Project Management Specialisation

Sl. No. Course Code Course Name

1 20MBAPM41 Project Quality Management

2 20MBAPM42 Project Procurement Management
3 20MBAPM431 Agile Project Management
4 20MBAPM432 Project Management in Construction
5 20MBAPM441 Project Risk Management
6 20MBAPM442 Managing Public Sector Projects

HR and Marketing Specialisation

Sl.No. Course Code Course Name
Personal Growth & Interpersonal
1 20MBAHR41
Effectiveness
2 20MBAHR431 Organizational Change and Development
3 20MBAMM42 Digital Marketing Management
4 20MBAMM441 Rural Marketing Management

Finance and Marketing Specialisation

Sl.No. Course Code Course Name
1 20MBAFM42 Financial Derivatives
2 20MBAFM441 International Financial Management
3 20MBAMM42 Digital Marketing Management
4 20MBAMM441 Rural Marketing Management

xv
Note:

1. Each course content has case studies which can be dealt in the class by
the course instructor and student participation will be considered for
Other Assessment Test and record for the same should be maintained
for assessment.

2. Courses like Entrepreneurship Management, Operation research,

Information Technology and communication need an industry visit
mandatorily. The Department shall insist on report submission by each
student and will consider this as one among the Other Assessment Tests.

3. Students and course instructor/s to involve either individually or in

groups to interact together to enhance the learning and application
skills.

4. Social Survey (3 weeks) will be carried out by students after first

semester during vacation and the report submitted by the students will
be assessed internally during second semester by the mentors.

5. Summer Internship (Six weeks) will be carried by students after second

semester and the report submitted by the students during the third
semester.

6. Project work (Six weeks) will be carried by students after third semester
and the report submitted by the students during the fourth semester.

7. Practical component: The students should interact with industry (small,

medium and large), understand their problems or foresee what can be
undertaken for study in the form of research/ testing / projects, and for
creative and innovative methods to solve the identified problem.

8. Audit Course: Enhance student’s abilities to employment and/or self-

employment opportunity, management skills, statistical analysis, fiscal
expertise, etc.

9. ELECTIVES: Students can opt two elective papers of 3 credits in

respective specialization in 3rd semester and two elective papers of 4
credits in respective specialization in 4th semester.

xvi
Autonomous Syllabus

Semester I
 Course Content & Planning
SEMESTER – I
Course Name: Management and Organizational Behaviour Course Code :20MBA11
No. of Lecture Hours / Week: 03 CIE Marks :50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours :50 SEE Duration: 03
L:T:P:3-0-2 CREDITS :04
COURSE OVERVIEW:
Management and organizational behavior course deals with various functions of management,
roles of managers, nature and importance of management. This course focuses on factors
influencing perception, personality and attitude. Course discusses theories related to
leadership and motivation to lead teams towards organizational goals. Some other con cepts
like power, politics, and culture in the organization are also a part of the course.
COURSE LEARNING OBJECTIVES (CLO) :
1. Understand theories of Management and Organizational Behavior that assist in solving
business problems
2. Understand global practices of Management and Organizational Behavior for taking
better decisions in business based on appropriate data.
3. Know different leadership styles and theories of motivation that assist to lead teams in
achieving organizational objectives.
4. Understand the significance of organizational culture and team dynamics in achieving
goals of an organization.
TEACHING
MODULES
HOURS
MODULE 1: Introduction to Management
Definition, management functions, Kinds of managers, managerial roles,
managerial skills, Competitive advantage through people, History and evolution 10
of management – Scientific management, , Bureaucratic and Administrative
management, Human Relations Management and Operations, Information
Systems and Contingency Management.
MODULE 2: Functions of Management
Planning & Decision Making – Benefits & Pitfalls of planning, How to make a
plan that works, Planning from top to bottom, steps and limits to rational decision
making, using groups to improve decision making; Organizing: Designing 10
Organization structures – Departmentalization, Organizational authority, Job
Design, Inter-organizational and Intra-organizational processes; Controlling:
Control process, Control methods, Budgetary control, Managing productivity.
MODULE 3: Organization Behavior
Human behavior in organizations, Behavior in times of change, organizational
context, formal and informal organization; Attitudes – Attitude model, attitude 10
formation, job satisfaction, persuasion and attitude change; Personality &
Perception – individual differences and organizational behavior, personality &
organization, application of personality theory in organizations, social
perception, barriers to social perception; Motivation – motivation & work
behavior, Theory X & Theory Y, McClelland’s need theory, Herzberg’s two factor
theory, Two new ideas in motivation, social exchange & equity theory, expectancy
theory of motivation.
MODULE 4: Managing Humans at work
Work Groups and Teams- Groups & work Teams, Group Behavior, Group
formation & development, Factors that influence group effectiveness,
empowerment of self-managed teams, upper echelons: teams at the top. Power
& Political Behavior – Forms & sources of power in organizations, using power 10
ethically, symbols of power, political behavior in organization, managing political
behavior in organization. Leadership: leadership versus management,
Leadership theories – Behavioral theories, contingency theories, recent
leadership theories.
MODULE 5: Organizational Culture & Change
Levels of organizational culture, functions, relationship of culture to performance,
leader’s role in shaping and reinforcing culture, organizational socialization,
assessing organizational culture, challenges to developing a positive cohesive
10
culture. Organizational Change: Forces for change in organizations, scope of
change, resistance to change, Lewins’ model of managing change, Group-focused
techniques for OD intervention, individual-focused techniques for OD
intervention
PRACTICAL COMPONENTS:
• Studying organizational structures of any 10 companies and classifying them into
different types of organizations which are studied in Unit 2 and justifying why such
structures are chosen by those organizations.
• Preparing the leadership profiles of any 5 business leaders and studying their leadership
qualities and behaviors with respects to the trait, behavioral and contingency theories
studied.
• Identifying any five job profiles and listing the various types, abilities required for those
jobs and also the personality traits/attributes required for the jobs identified.
RECOMMENDED BOOKS:
1. MGMT and ORGB – Nelson, Quick, Khandelwal, Williams, Tripathy, Cengage Learning India,
2019
2. Essentials of Management-Koontz, 8/e, McGraw Hill.
3. Management: Text and Cases-V S P Rao, Excel Books.
4. Organizational behavior, Stephen P Robbins, Timothy A. Judge, Neharika Vohra, 14th
Edition, Pearson, 2012.
REFERENCE BOOKS:
1. Master of Management Thought – Mahanand Charati & M M Munshi, Sapna Book House,
Bangalore, 2015.
2. Principles and practices of Management, Kiran Nerkar, Vilas Chopde, Dreamtech Press,
 2011.
3. Management Theory & practice – Chandan J. S, Vikas Publishing House.
4. Organizational Behavior - Fred Luthans, 12/e, McGraw Hill International, 2011.
5. Management and Organizational Behavior - Laurie J Mullins, Pearson education.
COURSE OUTCOMES (COs):
CO1 Outline the theories of Management and Organizational Behavior that assist in solving
business problems
Examine the global practices of Management and Organizational Behavior for taking
CO2
better decisions in business based on appropriate data.
CO3 Attribute the different leadership styles and theories of motivation that assist to lead
teams in achieving organizational objectives.
Infer the significance of organizational culture and team dynamics in achieving goals
CO4
of an organization.

CO – PO Matrix
Course
PO1 PO 2 PO3 PO 4 PO 5 PO 6
Outcome
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - 3 - - -
CO4 - - - - 3 -
Avg. 3 3 3 - 3 -
Mapping: 3- High, 2- Medium and 1 –Low
 Course Content & Planning
SEMESTER – I
Course Name: Managerial Economics Course Code:20MBA12
No. of Lecture Hours/Week:03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 00 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours:40 SEE Duration: 03Hrs
L: T:P:3-0-0 CREDITS: 03
COURSE OVERVIEW:
Managerial Economic course will equip students with the necessary theory, techniques, and the ability
to apply them to enhance managerial decisions. This course uses economic theory and mathematical
and statistical techniques in order to examine how a firm can make optimal managerial decisions given the
constraints it faces.
COURSE LEARNING OBJECTIVES (CLO):
1. To understand the basic economic concepts, fundamental tools, and theories of managerial
economics with respect to both micro and macro level economy.
2. To learn the functions of production and cost for optimization of production.
3. To understand the behavior of firm in various market structures.
4. To learn the business environment and its implications on business and economy.
TEACHING
MODULES
HOURS
MODULE 1:
Introduction to Business economics 05
Managerial Economics: Nature, Scope & significance, Role of Managerial Economist in
decision making.
Fundamental Principles of Managerial Economics: Opportunity Costs, Incremental,
Time perspective, Discounting and Equi-marginal principles. (Theory)
MODULE 2:
Demand analysis: Law of Demand, Exceptions to law of demand, Elasticity of demand 12
- Meaning Price, Income & cross elasticity. Uses of elasticity of demand. (Problems on
elasticity of demand)
Production analysis: Concepts, Production function: Single Variable & Two variable
Function. Law of diminishing returns, Returns to scale. Costs & Revenue functions, Short
run and long run cost curves, Economies, and diseconomies
of scale. (Theory)
MODULE 3:
Market Structure: Features, Pricing and Output decisions under Perfect Competition, 09
Monopoly, Oligopoly, Monopolistic Competition (Theory)

MODULE 4:
Unemployment- Types, Cost of Unemployment, Unemployment Reduction Strategies, 07
Inflation- Meaning, Types of Inflation , Controlling Inflation. Business Cycles- Features,
 Phases and Causes.(Theory)
MODULE 5:
07
Monetary Policy, Fiscal policy, Union Budget, measuring a national well-being and
measuring the cost of living. (Theory)
PRACTICAL COMPONENTS:
• Analyze the repercussion of banking scams on Indian economy
• Identify any five industries which affected adversely by COVID -19, submit report on it.
• Analyze benefits of Skill India and submit a report
RECOMMENDED BOOKS:
1. Principles of Microeconomics with Course Mate N. Gregory Mankiw ISBN: 9789386668295,
Edition: 7th
2. Principles of Macroeconomics with Course Mate N. Gregory Mankiw ISBN: 9789386668271,
Edition: 7th
3. Managerial Economics – Geethika, Ghosh & Choudhury, 2/e, McGraw Hill.2011
4. Managerial Economics R. Panneerselvam, P. Sivasankaran, P. Senthil kumar, Cengage.
COURSE OUTCOMES (COs):
CO1 Explain the concepts and theories of micro and macroeconomics for the effective decision-
making and functioning of business.
CO2 Examine the implication of cost, based on appropriate data for business decisions.

CO3 Analyze different behaviors of a firm in various market structures under global, economic
and legal aspects of business.
CO4 Assess the influence of macroeconomic policies and to take social responsibility for ethical
business decisions.

CO – PO Matrix
Course
PO1 PO 2 PO3 PO 4 PO 5 PO 6
Outcome
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - - 2
Avg. 3 3 - 3 - 2
Mapping: 3- High, 2- Medium and 1 –Low
 Course Content & Planning
SEMESTER–I
Course Name: Financial and Management Accounting Course Code :20MBA13
No. of Lecture Hours/Week: 03 CIE Marks : 50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks :50
Total No. of Lecture + Tutorial / Practical Hours: 50 SEE Duration :03 Hrs
L:T:P:3-0-2 CREDIT:04
COURSE OVERVIEW:
This course introduces the basic concepts of accounting and finance. It comprehensively covers the
fundamental concepts of financial accounting, cost accounting, management accounting. It also
introduces international accounting standards covering US GAAP and IFRS.
COURSE LEARNING OBJECTIVES (CLO) :
1. Describe the fundamental accounting concepts and conventions
2. Illustrate and solve the problems of final accounts of sole trading firm
3. Understand the financial statements of companies as per the provisions of Companies Act of 2013.
4. Compare and interpret the financial health of the company diagnosed through various ratios
and other tools of financial statement analysis.
5. Choose and determine the strategies in C-V-P analysis, Variance analysis and budgetary
control.
TEACHING
MODULES
HOURS
MODULE 1:
Overview of Business and Accounting - Introduction to Accounting, Concepts and
Conventions of Accounting, Accounting Equation. 10
(Theory and problems)
MODULE 2:
Depreciation Accounting, Preparation of Financial Statements of a Sole Trader.
10
Understanding Financial Statements of a Company as per Companies Act. (Theory and
Problems)

MODULE 3: Analysis and Interpretation of Financial Statements

Interpreting financial performance of the firm- Ratio analysis, Cash Flow Analysis -
Interpretation of published Annual reports of selected companies. (Theory and 10
Problems)
MODULE 4: Cost Accounting: An Overview-Concept, Analysis, Cost Elements: Material,
Labour and Overheads, Overhead allocation (ABC analysis), Relevant costs, Preparation 10
of cost sheet. (Theory and Problems)
MODULE 5: Management Accounting and C-V-P Analysis
An Overview, Budgeting, Marginal Costing Analysis and Decision Making. (Theory and
10
Problems)
PRACTICAL COMPONENTS:
• Collecting Annual reports of the companies and analyzing the financial statements using different
techniques and presenting the same in the class.
• Analyzing the companies’ cash flow statements and presenting the same in the class.
• Exposing the students to usage of accounting software’s (Preferably Tally).
• Identify the sustainability report and study the contents
RECOMMENDED BOOKS:
1. Accounting for finance and non-finance managers, Jailumar Batra and Jagannath, Sage
Publications,2018
2. Financial Accounting: A Managerial Perspective, Narayanaswamy R,6th Edition,2017
3. Accounting for Management-Text & Cases - S.K.Bhattacharya & John Dearden, Vikas Publishing
House Pvt. Ltd, 3rd Revised Edn., 2018
4. Computerized Accounting- Neeraj Goyal, Rohit Sachdeva, Kalyani Publishers, First Edn. 2018

REFERENCE BOOKS:
▪ Accounting for Managers- J.Made Gowda, Himalaya Publishing House, First Edn, 2007
▪ Financial Accounting for Management- N. Ramachandran, Ram Kumar Kakani, McGraw Education
(India) Private Limited, 4th Edn., 2016
▪ Management Accounting : Text, Problems and Cases- M Y Khan, P K Jain, Tata McGraw-Hill
Education, 7th Edition, 2007.
COURSE OUTCOMES (COs):
CO1 Explain various financial and management accounting concepts and its contemporary
significance.
CO2 Demonstrate the skills of preparing and presenting financial statements.
CO3 Examine the financial statements using various tools and techniques to assist stakeholders.

CO4 Verify financially viable strategies that are assessed by costing, budgeting, cashflow in financial
decision making and thereby achieving organizational goals.

CO – PO Matrix
Course
PO1 PO 2 PO3 PO 4 PO 5 PO 6
Outcome
CO1 3 - - - - -
CO2 - 3 - - - 3
CO3 - - - 3 - -
CO4 - - - - 3 -
Avg. 3 3 - 3 3 3
Mapping: 3- High, 2- Medium and 1 –Low
 Course Content & Planning
SEMESTER – I
Course Name: Business Mathematics Course Code :20MBA14
No. of Lecture Hours/Week :03 CIE Marks :50
No. of Tutorial / Practical Hours / Week: 00 SEE Marks :50
Total No. of Lecture + Tutorial / Practical Hours: 40 SEE Duration :03 Hrs
L:T:P:3-0-0 CREDIT:03
COURSE OVERVIEW:
This course deals with applying arithmetic to a variety of problems found in the business field,
including simple and compound interest, trade discounts, probability distributions, Ratios and
proportions, etc. This course helps the students to gain confidence in applying mathematical concepts
and tools for business decision making.
COURSE LEARNING OBJECTIVES (CLO):
1) Study about real-world scenarios to recognize when using mathematical tools and techniques to
solve the problems in business.
2) Familiarize with identifying and applying suitable mathematical concepts and tools.
3) Clearly communicate the results for better understanding and decision making.
MODULES Teaching
Hours
MODULE 1:
Theory of Equations (Linear Equations with 2 and 3 Variables), Percentages, Ratio and
09
Proportion, Permutation and combination.
MODULE 2:
08
Progressions: Arithmetic & Geometric, Set theory (Problems only)
MODULE 3:
Matrices (Matrix Method only) and Determinants (Cramer’s Rule only), Profit and Loss,
Discount, Commission, Mark up and Mark down 09
MODULE 4:
Interest and Annuities, Mathematics of Partnership, Mathematics of Taxation 09
(Calculation of Tax liability for Individuals under new Tax Regime).
MODULE 5:
Calculus – Functions, Limits (Plug-in, Factorization and Rationalization Methods), 05
Calculus – Differentiation (Basic Formulae).
RECOMMENDED BOOKS:
1. Business Mathematics, Dr. Rangaraj G, Malleswari R, Rema V, Cengage Publications
2. Business Mathematics: Theory & Applications, Ane’s Students Edition, J K Sharma – 2007
3. Business Mathematics, Dinesh Khattar, Pearson Edition, Anuradha Gupta – 2011
REFERENCE BOOKS:
▪ 1. Business Mathematics, Kashyap Trivedi, Pearson Edition, 2011
COURSE OUTCOMES (COs):
CO1 Describe the concepts and techniques of mathematics
CO2 Apply suitable mathematical tools and techniques depending on the nature of data
CO3 Interpret the analyzed data in a meaningful manner

CO – PO Matrix
Course
PO1 PO 2 PO3 PO 4 PO 5 PO 6
Outcome
CO1 3 - - - - -
CO2 - 2 - - - -
CO3 - - - 2 - -
Avg. 3 2 - 2 - -
Mapping: 3- High, 2- Medium and 1 –Low
 Course Content & Planning
SEMESTER – I
Course Name: Indian Business Environment Course Code : 20MBA15
No. of Lecture Hours / Week : 03 CIE Marks : 50
No. of Tutorial / Practical Hours / Week: 00 SEE Marks : 50
Total No. of Lecture + Tutorial / Practical Hours: 40 SEE Duration : 03 Hrs
L: T:P : 3:0:0 CREDITS : 03
COURSE OVERVIEW:
This course gives inputs on various macro environmental factors related to business. This course
focuses on studying the implications of political, economic, socio -cultural, technological, legal and
ethical environments which play a vital role in making business decisions.
COURSE LEARNING OBJECTIVES (CLO) :
1. Gain knowledge on macro environment of business to solve problems.
2. Understand the impact of macro business environment for data-driven decision making.
3. Aware of various opportunities available in the international market.
4. Understand the implications of social responsibilities and corporate governance in business.
TEACHING
MODULES
HOURS
MODULE 1:
Introduction, Demographic and Socio-cultural Environment: Macro business
environment - Steps in Environmental Analysis –Trends in macroeconomic
08
indicators in India – Business Environment and strategic management
Demographic characteristics - Determinants of Demography – Uses of Demographic
profile by Business organizations – Socio-cultural factors affecting business.
MODULE 2:
Technological, Political and Legal Environment: Technology and development,
07
Integrating technology with business, technology in developing countries. Indian
political factors affecting business
MODULE 3:
Economic environment and Industrialization: Primary, secondary and Tertiary
10
sectors. LPG pros and cons, Important Initiatives by the Government towards
Industrial Policy, Startups and their current state in India.
MODULE 4: Development and regulation of foreign trade: Foreign trade policy,
07
export promotion, marketing assistance like EPZs, EOUs, TPs and SEZ
MODULE 5: Social Responsibility of business and corporate governance: Social
orientation of business, factors affecting social responsibility, argument for and
08
against social involvement, recent development. Importance and pre-requisites of
corporate governance, Cadbury committee, Birla committee.
PRACTICAL COMPONENTS:
• Case studies/Role plays related ethical issues in business with respect to Indian context.
• Students are expected to give a presentation on the various social initiatives taken up the
different companies.
• Students are expected to give a report on how the economic environment has affected the
performance of any five large Indian Business Houses.
RECOMMENDED BOOKS:
1. Business Environment: Prabakaran Palerai, 1 st edition, Cengage publication.
2. Business Environment: Text and Cases: Francis Cherunillam, 25 th Revised edition (2016),
3. Himalaya Publication Economic Environment of Business –Misra S. K & Puri V. K. , 6/e,
Himalaya publishing house, 2010.
4. Business Environment: Text and Cases - Justin Paul, 3/e, McGraw-Hill, 2011.
5. Business Environment - Fernando, 1/e, Pearson, 2011.
REFERENCE BOOKS:
▪ Principles of Macro Economics –Mankiw, 4/e, Cengage Learning,2011.
▪ Macro Economics – Andrew. B. Abel, & Ben S. Bernanke, 7/e, Pearson Education, 2011.
COURSE OUTCOMES (COs):
CO1 Explain the knowledge of macro business environment in solving business problems.
CO2 Illustrate the macro business conditions after thorough environmental scanning .
CO3 Analyze the procedures followed at the international business management.
CO4 Verify the implications of social responsibilities and corporate governance in business.

CO – PO Matrix
Course
PO1 PO 2 PO3 PO 4 PO 5 PO 6
Outcome
CO1 2 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - - 3
Avg. 2 3 - 3 - 3
Mapping: 3- High, 2- Medium and 1 –Low
 Course Content & Planning
SEMESTER – I
Course Name: Information Technology & Communication Course code: 20MBA16
No. of Lecture Hours/Week :02 CIE Marks: 50
No. of Tutorial/Practical Hours/Week: 00 SEE Marks: 50
Total No. of Lecture Hours + Practical Hours :30 SEE Duration :03
L:T:P:2-0-0 CREDITS:02
COURSE OVERVIEW:
This course provides insights to students about different emerging exponential technologies which
would enable businesses in carrying out activities in faster and efficient way. Students get a chance
to explore different emerging technologies like Artificial intelligence, Augmented reality, internet of
things, etc., This course also enables the students to understand the importance and principles of
successful communication in organizations. Also, enable the students understand the role of
communication in conflict resolution, business negotiations and realize the importance of business
communication in today’s changing landscape of organizations.
COURSE LEARNING OBJECTIVES (CLO) :
1. Identify emerging technologies used in today’s business world.
2. Illustrate how data science acts as a tool for decision making.
3. Insights about concepts related to Artificial intelligence, augmented reality, and internet of things.
4. Understand the art of business communication required in various business situations.
5. Demonstrate significance of business communication in leading themselves and teams towards
achievement of organizational goals.
MODULES TEACHING
HOURS
MODULE 1 :
Introduction to Emerging Technologies: Evolution of technologies, Role of data for
Emerging technologies, Enabling devices and networks for emerging technologies
(programmable devices), Human to Machine Interaction, Future trends in emerging 06
technologies. Introduction to Data Science: Overview for Data Science, Data types and
representation
MODULE 2 :
Artificial Intelligence (AI) and Augmented Reality (AR): Introduction to AI, Levels
of AI, Types of AI, Applications of AI in Agriculture, Health, Business (Emerging 06
market), Education, AI tools and platforms. Introduction to AR, Virtual reality, AR Vs
MR, Architecture, and application of AR systems
MODULE 3 :
Internet of Things (IoT): Overview of IOT, History of IOT, Advantages of IOT,
Challenges of IOT and IOT working, Architecture of IOT, Devices and network,
Applications of IOT at Smart home, Smart grid, Smart city, Wearable devices, Smart 06
farming, IOT tools and platforms, Sample application with hands on activity.

MODULE 4 : Organizational Communication: Decision making processes, Conflict

Management processes, organizational diversity processes, changing landscape of 06
organizations.
 MODULE 5:
Corporate Communication, persuasive strategies in business communication, 06
communication across functional areas, ethics in business communication.
PRACTICAL COMPONENTS:
• Analyze used cases of artificial intelligence and augmented reality in various sectors of India.
• Explore application of internet of things concept in today’s business houses.
• Solve cases related to the role played by communication in conflict resolution, negotiation and
decision making
• Organize a mock press conference addressing to the launch of new product by an organization.

RECOMMENDED BOOKS:
1. Designing for Emerging Technologies: UX for Genomics, Robotics, and the Internet of Things,
Follett J, O’Reilly Media, 2014.
2. Emerging Technologies for Emerging Markets, Vong J., & Song I, Springer, Singapore, 2014.
3. Disruption: Emerging Technologies and the Future of Work, Del Rosal, V, Emtechub, 2015
4. Emerging Internet-Based Technologies, Sadiku, M N O, CRC Press, 2019
5. Organizational Communication: Approaches and Processes, 6e, Katherine Miller Wadsworth-
Cengage Learning, 2012.
6. Business Communication – Meenakshi Raman, Prakash Singh, Oxford University Press.
REFERENCE BOOKS:
▪ Digital Economy, Emerging Technologies and Business Innovation, Mohamed Anis Bach Tobji,
Rim Jallouli, Yamen Koubaa, Anton Nijholt, 2018
▪ Virtual & Augmented Reality for Dummies, Paul Mealy, 2018
▪ Augmented Reality and Virtual Reality: Empowering Human, Place and Business., Timothy Jung,
M, Claudia tom Dick, 2019.
▪ Business Communication – Lesikar, Flatley, Rentz & Pande, 11/e, TMH,2010
▪ Advanced Business Communication – Penrose, Rasberry, Myers, 5/e, Cengage Learning,2004.
▪ Ramachandran, K. K., Lakshmi, K. K., Karthik, K. K., & Krishna Kumar, M. (2009). Business
Communication (Skimming and Scanning).
COURSE OUTCOMES (COs):
CO1 Explain the role of Emerging technologies and communication in strategic business decisions

CO2 Apply the Technological Core competencies (AI, AR, IOT) and organization communication
practices in effective decision making
CO3 Analyze key processes in selecting technologies and communication p among alternatives.

CO4 Evaluate the role of emerging technologies and Corporate communication in aligning business
strategies.
 CO – PO Matrix
Course
PO1 PO 2 PO3 PO 4 PO 5 PO 6
Outcome
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 2 2 -
CO4 - - - - - 3
Avg. 3 3 - 2 2 3
Mapping: 3- High, 2- Medium and 1 –Low
 Course Content & Planning
SEMESTER–I
Course Name: Business Statistics using MS Excel Course Code:20MBAL17
No. of Lecture Hours/Week : 00 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 06 SEE Marks :50
Total No. of Lecture + Tutorial / Practical Hours: 40 SEE Duration :03 Hrs
L:T:P:0-0-6 CREDIT:03
COURSE OVERVIEW:
Decisions made by managers are crucial to the success or failure of a business. Roles played by business
managers are becoming increasingly more challenging as complexity in the business world grows.
Decisions are depending on data analysis and usage of proper statistical tools. The course focus on
descriptive statistics to understand the nature of data, measures to evaluate the data, correlation, and
regression tools for understanding the relationship, probability methods for estimating probable
chances of right decisions, time series analysis for assessing the trend analysis in the market. This
emphasizes on enhancing student knowledge in decision making based on data analytics.
COURSE LEARNING OBJECTIVES (CLO) :
1) To make the students learn about the applications of statistical tools and techniques in decision
making.
2) To enhance the knowledge on descriptive and inferential statistics.
3) To familiarize the students with analytical package of MS Excel.
4) To develop analytical skills in students in order to comprehend and practice data analysis at
different levels.
TEACHING
List of Exercises HOURS
1. Summarizing Data for a Categorical Variable
2. Summarizing Data for a Quantitative Variable
3. Summarizing Data for Two Variables using Tables
4. Summarizing Data for Two variable using Graphical Displays
5. Data Visualization: Best Practices in Creating Effective Graphical Displays
40
6. Exploratory Data Analysis: The Stem & Leaf Display, Cross tabulations, and Scatter
diagrams
7. Descriptive data analysis using Measures of Location
8. Descriptive data analysis using Measures of Variability
9. Comparative analysis using Box plots
RECOMMENDED BOOKS:
1. Essentials of Modern Business Statistics with Microsoft Excel, 5th edition-Cengage Learning
2. Statistics for Business & Economics, 13e, David R Anderson, Sweeney, Williams, Camm,
Cohran, Cengage Learning, ISBN -9789353502515
3. Sharma, J. K. (2007). Business statistics. Pearson Education India.
4. Fundamentals of Statistics, S.C Gupta, 6th edition, Himalaya Publishing House, 2007, ISBN, 978 -81-
8318-755-8.
5. BStat: A South Asian Perspective with Course Mate – Keller & Arora, Cengage Learning, 2016.
6. Excel 2016 All in one for dummies by Harvey. G , John Wiley & So ns publications
REFERENCE BOOKS:
1. Statistical Methods, Dr. S. P Gupta, Sultan Chand & sons, fourth Edition, ISBN 81 - 8054298-X.
2. Business Statistics, G C Beri, McGraw Hill Education, 3rd Edition, 2009.
3. Analyzing Multivariate Data, James Lattin, Douglas Carroll and Paul Green, Thomson Learning,
2003, ISBN0-534-34974-9

COURSE OUTCOMES (COs):

CO1 Explain the concepts and techniques of statistics
CO2 Apply suitable statistical tools and techniques based on the nature of data
CO3 Analyze and interpret the relationship between different types of variables
CO4 Evaluate the situation based on data analysis using Excel function

CO – PO Matrix
Course
PO1 PO 2 PO3 PO 4 PO 5 PO 6
Outcome
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - 3 - - - -
CO4 - - - - - 2
Avg. 3 2 - - - 2
Mapping: 3- High, 2- Medium and 1 –Low
 Course Content & Planning
SEMESTER – I
Course Name: Soft Skills for Managers Course code: 20MBAL18
No. of Lecture Hours/Week : 00 CIE Marks: 50
No. of Tutorial/Practical Hours/Week: 04 SEE Marks: 50
Total No. of Lecture Hours + Practical Hours :30 SEE Duration :02 Hrs
L: T:P:0-0-4 CREDITS:02
Course Overview:
This course is especially helpful for students with the elicitation, critical thinking, decision making,
business case analysis, communication skills, techniques, and methods to engage professionals at
all levels across the enterprise. These professional soft skills can help any students to achieve
career success.
COURSE LEARNING OBJECTIVES (CLO):
1. To become aware of their communication skills and sensitize their potential to become
successful managers.
2. To recognize the importance of team roles, team development, and other issues in the
development and maintenance of effective teams for accomplishing the goal.
3. To understand the importance of interpersonal skills need for good working and social
relationships.
4. To become aware of step by step approach for effective decision making and problem solving.
MODULES HOURS
MODULE 1:
Written Communication-Communicating with E-Mail and Memos, Uncovering the
Secrets of Clear Writing, Developing Reports and Proposals, Writing for
06
Employment and Writing Professional Letters
MODULE 2:
Verbal Communication- Understanding the Basics of Verbal Communication,
Working with Customers, Developing Professional Telephone Skills, Improving
06
Informal Communication and Making Formal Presentations
MODULE 3:
Problem Solving and Decision Making -Identifying and Defining Problems,
06
Solving the Problem, Thinking Critically, Group Decision Making and Problem
Solving and Decision Support Tools
MODULE 4:
Teamwork and Team Building-Working in Groups and Teams , Exploring Team
06
Roles and Processes, Building and Developing Teams, Leading a Team and
Managing Meetings
MODULE 5:
Professionalism -Presenting Yourself Professionally, Developing a Professional
06
Work Ethics, Developing Your Interpersonal Skills, Winning at Office Politics,
Planning and Managing Your Career
PRACTICAL COMPONENTS:
• Story writing, Dialog writing, Activity Report Writing & Newspaper Report
• Debates / Speeches, Book / Film Reviews and Picture Composition
• Writing Email and business letters for Inquiry, Invitation, Thank you, Request for
permission, Sponsorship etc.
• Public Speaking and Group Discussion
• Management Games on team building
• Individual and group exercises, role plays, situation-handling, and experience-sharing for
filling the GAP
• Mayo Jar and Time Squared actives
• Hand on Exercises to spark student creativity and innovation; Activities like “Innovate you”
(Poster presentation) etc.,
• Mock interview
RECOMMENDED BOOKS:
1. Soft Skills for Everyone, Jeff Butterfiled, 2 nd edition Cengage Learning India Pvt. Ltd.
REFERENCE BOOKS:
1. An Introduction to Professional English and Soft Skills: Das, Cambridge University Press
India Pvt. ltd
2. Soft Skills and Professional Communication, Francis Peter S. J, Tata McGraw Hill Education
Pvt. Ltd
3. Soft Skills, Career Development Centre, Green Pearl Publications-2015
COURSE OUTCOMES (COs):
CO1 Explain appropriate communication skills and technique across various business
settings.
CO2 Apply the personal and social skills to recognize the different work styles, to better
understand self, to empathize and relate well to people especially in group projects.
CO3 Analyzing the maturity/diversity of the groups they and apply a variety of team
building skills to maximize group performance.
CO4 Develop step by step approach for effective decision making and problem solving.

CO – PO Matrix
Course
PO1 PO 2 PO3 PO 4 PO 5 PO 6
Outcome
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - 3 2
Avg. 3 3 - 3 3 2
Mapping: 3- High, 2- Medium and 1 –Low
Semester II
 Course Content & Planning
SEMESTER – II
Course Name : Human Resource Management Course Code : 20MBA21
No. of Lecture Hours/Week :03 CIE Marks : 50
No. of Tutorial/Practical Hours / Week : 02 SEE Marks: 50
Total No. of Lecture+ Tutorial/Practical Hours:50 SEE Duration: 03 Hrs
L:T:P:3:0:2 CREDITS: 04
COURSE OVERVIEW:
This course aims to expose students to the emerging paradigms of HRM while retaining focus on the
core practices of acquisition, retention, management and development of talent, rewards and
compensation, and compliance of workplace laws and regulations.
COURSE LEARNING OBJECTIVES (CLO) :
1. To enable the students to apply the knowledge and functions of human resource management to
effectively manage the human resources of the organization.
2. To make the students aware of various techniques of hiring & training practiced in the
organization.
3. To prepare students to lead themselves and others in achievement of organizational goals,
contributing effectively to team environment by effective human resource management
practices.
4. To make the students to aware of different approaches of HRM for solving the complex issues
and problems at the workplace.

MODULES TEACHING
HOURS
MODULE 1 :
Human Resource Management Introduction- Human Resources Planning, Recruitment 10
and Selection.
MODULE 2:
Learning, Training, and Development, Competency Management, Performance 10
Management and Appraisal.
MODULE 3:
Compensation and Benefits, Industrial Relations. 10
MODULE 4:
HR Analytics, Human Resources Management in Small and Medium Enterprises. 10
MODULE 5:
Human Resources Management in the Service Sector, Human Resource Management,
10
and Innovation.
PRACTICAL COMPONENTS:
• Give a case and ask the students to prepare the recruitment advertisement for a newspaper.
• Expose students to standard selection tests followed in various sectors.
• Exploring training and development practices.
• Exploring performance appraisal practices in various sectors.
• Exploring employee separation practices.
• Give a job analysis case and ask the students to prepare job description and job specification.
• Ask the students to prepare an appointment letter for the post of office manager of a
company known to you.
RECOMMENDED BOOKS:
1. Human Resources Management: A South Asian Perspective, Denski/Griffin/Sarkar - Cengage
Learning, 2012.
2. Human Resource Management – Rao V. S. P, Excel BOOKS,2010.
3. Gary Dessler, "Human Resource Management", Seventh edition, Prentice-Hall of India.
REFERENCE BOOKS:
1. Human Resource Management - John M. Ivancevich, 10/e, McGraw-Hill.
2. Human Resource Management in practice - Srinivas R. Kandula, PHI,2009
3. Managing Human Resources - Luis R Gomez-Mejia, David B. Balkin, Robert L. Cardy,6/e, PHI,
2010.
4. Venkatapathy R. & Assissi Menacheri, Industrial Relations & Labour Welfare, Adithya
Publications, CBE, 2001.
5. VSP Rao, Human Resource Management: Text and cases, First edition, Excel Books
COURSE OUTCOMES (COs):
Explain the basic human resource management concepts to effectively manage the human
CO1
resources of the organization.
CO2 Demonstrate analytical abilities required in choosing right hiring process, training &
performance appraisal techniques to make the best utilization of the human resources.
Examine HRM practices that assists to lead oneself and teams in the achievement of
CO3
organizational goals.
Recommend different approaches of HRM for solving complex issues and problems at the
CO4
workplace by considering social responsiveness and business ethics.
CO – PO Matrix
Course
PO1 PO PO3 PO PO PO
Outcome
2 4 5 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - - 3 -
CO4 - - - - - 3
Avg. 3 3 - - 3 3
Mapping: 3- High, 2- Medium and 1 –Low
 Course Content & Planning
SEMESTER – II
Course Name : Financial Management Course Code :20MBA22
No. of Lecture Hours / Week: 03 CIE Marks :50
No. of Tutorial / Practical Hours / Week : 02 SEE Marks :50
Total No. of Lecture + Tutorial / Practical Hours :50 SEE Duration :03 Hrs
L:T:P: 3-0-2 CREDITS :04
COURSE OVERVIEW: This is an introductory course in financial management, with an emphasis on the
major decisions made by the financial executive of an organization. The student studies topics in the
financial management of profit-seeking organizations. A major objective is the development of analytical
and decision-making skills in finance through the use of theory questions and practical problems.
COURSE LEARNING OBJECTIVES (CLO) :
1. Describe the fundamental concepts, theories of financial management, and various sources of
financing.
2. Illustrate and solve the problems relating to the time value of money.
3. Compare and interpret the role of various cost of capital with Investment decisions.
4. Choose and determine the strategies in Working capital management, capital structure decision, and
dividend decisions.
TEACHING
MODULES
HOURS
MODULE 1:
Financial Management – Introduction to financial management, objectives of financial 06
management. Emerging Issues in Financial Management
MODULE 2:
Time Value of Money – Future value of single cash flow and annuity, Present value of single
cash flow, annuity, and perpetuity. Simple interest & Compound interest, Capital Recovery & 10
Loan Amortization. (Theory & Problem).
Case Study on Loan amortization using MS Excel
MODULE 3:
Cost of Capital: Basic concepts - Determination of Weighted average cost of capital (WACC)
11
and Marginal cost of capital. (Theory & Problem).
Case Study on WACC.
MODULE 4:
Investment Decisions – Capital budgeting process, Investment evaluation techniques – Risk
analysis in Capital Budgeting
12
Case Study on replacement of capital project. (Numerical problems).
MODULE 5:
Working Capital Management – Determination of operating cycle and cash cycle on
Excel - Estimation of Working Capital requirements of a firm (Theory and Practical).
Capital Structure and Dividend Decisions – Leverages, EBIT - EPS analysis. Capital
11
structure policy. Dividend policy (Theory and Basic Illustrations)
Case study on Working Capital Determination and the impact of negative working
capital on profitability.
PRACTICAL COMPONENTS:
• Study the different financial services offered by a bank.
• Identifying the small or medium-sized companies and understanding the Investment evaluation
techniques used by them.
• Using the annual reports of selected companies, students can study the working capital management
employed by them. Students can also compare the working capital management of companies in the same
sector.
• Preparation of Loan Amortization Schedule, IRR, Risk Analysis, ROI-ROE Analysis using MS Excel
RECOMMENDED BOOKS:
1. Financial Management, Khan M. Y.& Jain P. K, 7/e, TMH
2. Financial Management -Prasanna Chandra, 9/e, TMH.
REFERENCE BOOKS:
▪ Financial Management, I M Pandey, 11th Edition, Vikas Publishing House.
▪ Financial Management: A Step-by-Step Approach, N. R. Parasuraman, Cengage India; 2nd edition,2018
COURSE OUTCOMES (COs):
CO1 Classify and explain various theoretical knowledge of financial concepts and various sources of
financing
CO2 Apply and practice the various dimensions of the time value of money.

CO3 Calculate and interpret the various components of the cost of capital and techniques of
Investment evaluation.
CO4 Decide and evaluate the long term and short-term financing decisions along with dividend
distribution.

CO – PO Matrix
Course
PO1 PO 2 PO3 PO 4 PO 5 PO 6
Outcome
CO1 3 - - - - -
CO2 2 3 - - - -
CO3 - 3 - - - -
CO4 - 3 - 2 - -
Avg. 2.5 3 - 2 - -
Mapping: 3- High, 2- Medium and 1 –Low
 Course Content & Planning
SEMESTER – II
Course Name: Research Methodology Course Code: 20MBA23
No. of Lecture Hours/Week : 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week : 00 SEE Marks: 50
Total No. of Lecture +Tutorial / Practical Hours : 40 SEE Duration:03Hrs
L:T:P: 3-0-0 CREDITS:03
COURSE OVERVIEW :
The course will develop students’ knowledge and understanding of the role and conduct of
qualitative and quantitative research methods. The course equips students with skills to review
and conduct methodologically sound research as a part of their professional work. The goal of
Research Methodology is to learn how research is being done, and to put that knowledge into
practice emphasis lies on interpreting results and communicating those to the world at large.
COURSE LEARNING OBJECTIVES (CLO) :
1. To understand the basic components of research design.
2. To Gain an insight into the applications of research methods.
3. To equip students with various research analytical tools used in business research.
4. To make students learn the necessary critical thinking skills using statistical software.
TEACHING
MODULES HOURS

MODULE 1:
Business Research – Meaning, Nature of business research, applied and basic business
research, scientific method, managerial values, why is business research needed, 08
business research in 21 st century, types, applications, stages in research process.
MODULE 2 :
Business Research Design: Meaning and significance - Types: Exploratory and
Conclusive Research Design.
Exploratory Research: Meaning, purpose, methods- Literature search, experience
survey, focus groups and comprehensive case methods. 08
Conclusive Research Design: Descriptive Research - Meaning, Types –Cross sectional
studies and longitudinal studies.
Experimental Research – Introduction, Issues of Experimental validity, classification of
experimental designs.
MODULE 3 :
Sampling: Terminology, steps in sampling design, Types of Sampling - Probability
Sampling & Non Probability Sampling methods, Errors in sampling, internet sampling, 06
Sample size (theory).
MODULE 4:
Data Collection: Primary and Secondary data: Secondary data research- sources -
advantages and disadvantages. Research methods for collecting primary data -
classifying survey research methods, communicating with respondents (types of
interviews), Observation methods. Qualitative research tools of data collection,
Questionnaire design - process.
08
Measurement and Scaling concepts: concept, operational definitions, Three criteria
for good measurement: Reliability, validity, sensitivity. Levels of scale measurement:
Nominal scale, Ordinal scale, Interval scale, Ratio scale. Attitude measurement : Likert
Scale, Semantic Differential Scale, staple scale, Constant-sum scale, Graphic rating
scales, Turnstone interval scale, ranking scales, sorting scale.
MODULE 5 :
Data Analysis and Report Writing: Stages of data analysis - Editing, Coding,
Classification, Tabulation, Validation Analysis and Interpretation.
Hypothesis – Null and alternative hypotheses, process, Errors in hypotheses. Statistical
analysis Bivariate, Parametric and Non-Parametric Tests- t-test, z-test, f-test, u-test,
K-W Test (problems on all tests) and Multivariate Analysis (theory only) - ANOVA-one-
way and two-way classification (theory only). 10
Report writing and presentation of results: Importance of report writing, types of
research report, report structure, guidelines for effective documentation.
PRACTICAL COMPONENTS
• Students should identify research problem and collect relevant literatures using Mendeley
software.
• Students need to write the research design by using Exploratory and Descriptive Research
methods.
• Students need to prepare the questionnaire on brand awareness, effectiveness of training in
public sector organization, Investor’s attitude towards Mutual funds in financial institutions.
• Students can be encouraged to conduct Market survey and investigate consumer perception
towards any FMCG and conduct the data analysis using statistical tests in MS excel, SPSS
software and need to submit a small report
Students are expected to demonstrate Report writing and Presentation methods.
RECOMMENDED BOOKS:
1. Business Research Methods: A South-Asian Perspective. William G.Zikmund/Barry
J.Babin/Jon C.Carr/Atanu Adhikari/Mitch Griffin, Cengage learning
2. Business Research Methods. Donald R. Cooper, Pamela s Schindler & J K Sharma, 11th ,
TMH/2012
3. Business Research Methods: S.N.Murthy & U.Bhojanna. Excel Books.
REFERENCE BOOKS:
▪ Research Methodology – Ranjith kumar, Sage publications.
▪ Marketing Research- Naresh K Malhotra- 5th Edition, Pearson Education /PHI2007.
▪ Research Methodology – C.R.Kothari, Vishwa Prakashan.
COURSE OUTCOMES (COs):
CO1 Explain various research approaches, techniques and strategies in the appropriate business
situations.
CO2 Apply quantitative / qualitative research techniques to business and day to day
management problems.
CO3 Analyze different research approaches in business using statistical software and develop
necessary critical thinking skills
CO4 Infer knowledge of data analysis, interpretation and report writing.
 CO – PO Matrix
Course
PO1 PO 2 PO3 PO 4 PO 5 PO 6
Outcome
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - 3 -
Avg. 3 3 - 3 3 -
Mapping: 3- High, 2- Medium and 1 –Low
 SEMESTER – II
Course Name : Operations Research Course Code:20MBA24
No. of Lecture Hours/Week :03 CIE Marks: 50
No. of Tutorial/Practical Hours / Week :02 SEE Marks: 50
Total No. of Lecture+ Tutorial / Practical Hours: 50 SEE Duration:03 Hrs
L:T:P: 3:0:2 CREDITS:04
COURSE OVERVIEW:
Resources are always critical in any organization. They are unavailable in unlimited manner. There
are always constraints. Operation research is helpful in the situation of such constraint of
resources. Managers have to manage limited available resources in such a way that neither
production nor other activities get disturbed in the business. Facility design is a fascinating area
for OR. The excitement of operation research lies in the application of quantitative techniques to
real world problems.
COURSE LEARNING OBJECTIVES (CLO) :
1. To understand the mathematical tools needed to solve optimization problems.
2. To provide knowledge on operations research techniques for effective decision making.
3. To understand the structure of OR models and enhance the skills of analyzing the business
problems.
4. To make students learn the allocation of respective OR model for optimizing the solutions.
MODULES TEACHING
HOURS
MODULE 1 :
Introduction to Operations Research: Definition, scope of Operations Research,
characteristics, advantages, and limitations.
Linear programming: Structure of linear program model, Assumption, Advantages, 12
Limitations, General mathematical model, Guidelines for formulation of linear programming
model, graphical method, Duality in linear programming, Introduction to Goal
Programming.
MODULE 2 :
Transportation problem: General structure of transportation problem, methods of finding
initial basic feasible solution(NWCM,LCM & VAM), test for optimality (MODI
8
Method),degeneracy (theory only)
Assignment problems: Introduction, General structure. Hungarian method for optimal
solution. Problems on minimization & maximization. Travelling salesman problem.
MODULE 3 :
Decision theory: Decision under uncertainty- Maxmin & Minmax, decision under Risk-
Expected Value, decision tree problems. QC problem solving approach for decision making. 8
Job Sequencing- N Jobs-two machines and N Jobs-three machines, 2jobs-M machines
cases. (Theory)
MODULE 4 :
Theory of games : Formulation of game models, Two person Zero sum games & their
12
solution, 2 x N and M x 2 games, pure strategy games with saddle point, Mixed strategies
(Graphical and algebraic methods), Limitations of game theory.
Simulation: Process of simulation, types of simulation, steps in simulation process, Monte
Carlo simulation, application in Inventory, Queuing, finance, marketing and HR areas,
Advantages & Disadvantages.
MODULE 5 :
Project management: Project management, Network planning, PERT &CPM, Network
10
components & precedence relationships, critical path analysis, probability in PERT analysis,
theory of crashing.
PRACTICAL COMPONENTS:
1. Learn and use TORA and MS Excel Software for analysis of all the OR Techniques and Real life
Problems
2. Using QC problem solving approach, a student can prepare a report in A3 sheet for decision making.
RECOMMENDED BOOKS:
1. Quantitative Techniques in management, N D Vohra, McGraw Hill.
2. Operation Research: An Introduction, H.A. Taha , Pearson Publication
3. Operation Research , J K Sharma, McMillan Publications
REFERENCE BOOKS:
S. Kalavathi (2013), operation Research. Vikas Publications. 4th edition.
COURSE OUTCOMES (COs):
CO1 Restate/formulate the business problems into an OR model
CO2 Solve the real time problems using OR models
CO3 Analyze the outputs of OR models and identify optimal solution to achieve organizational goals
CO4 Check relevance of optimal decision under economic, social and ethical grounds

CO – PO Matrix
Course
Outcome PO1 PO 2 PO3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - - 3
Avg. 3 3 - 3 - 3
Mapping: 3- High, 2- Medium and 1 –Low
 Course Content & Planning
SEMESTER – II
Course Name: Marketing Management Course Code: 20MBA25
No. of Lecture Hours/Week: 03 CIE Marks: 50
No. of Tutorial/Practical Hours/Week: 02 SEE Marks: 50
Total No. of Lecture Hours + Practical Hours :50 SEE Duration :03
L:T:P : 3:0:2 CREDITS: 04
COURSE OVERVIEW:
This course enables the students to identify the market opportunities and develop an appropriate
strategy for identifying the new customers and retaining the existing customers by building
profitable relationship through delivering superior customer value. This course also emphasizes
advancement of current practices in the industry like digital marketing along with the
conventional practices.
COURSE LEARNING OBJECTIVES (CLO):
1. To make the students learn about the fundamental concepts of marketing and the environment
in which marketing system operates.
2. To understand the relevance of consumer buying behavior and describe the major bases for
segmenting the market, target marketing and positioning the market.
3. To know about the conceptual framework, covering the basic elements of the marketing mix.
4. To equip the students with relevant marketing activities and its strategies for achieving the
overall marketing goals.
TEACHING
MODULES
HOURS
MODULE 1:
Introduction to Marketing: Overview of marketing, The marketing environment, 10
Ethics and social responsibilities, Strategic planning for competitive advantage.
MODULE 2:
Analyzing Consumer Behavior and marketing opportunities: Understanding
consumer Behavior, Consumer decision making, Segmentation, Targeting and 10
Positioning, Marketing Research.
MODULE 3:
Product, Brands and Brand Equity, Services Marketing: Product concepts, 10
Developing and managing products, Brand positioning, building brand equity.
MODULE 4:
Pricing and Physical distribution decisions: Pricing concepts, Adapting and
10
setting the right price, Channel management decision, Retailing, Supply chain
Management, E-commerce marketing process.
MODULE 5:
Integrated Marketing Communications (IMC): Role of communication,
10
Advertising, Public Relation/Publicity, Direct Marketing, Database Marketing,
Customer Relationship Management (CRM), Social Media Marketing.
Practical Components:
• Marketing assignments, games, and quiz for Students
• Conducting a survey regarding Consumer Behavior
• Study Packaging strategies used by FMCG companies.
 • A study on physical distribution strategies used by different companies such as automobile,
cosmetic, FMCG, etc., and report writing.
• Effectively using their skill in creating and enacting a commercial on brand communication.
RECOMMENDED BOOKS:
1. Marketing Management: A South Asian Perspective – Kotler, Keller, Koshy &Jha, 13/e,
Pearson Education, 2012
2. You Can Sell: Results are Rewarded, Efforts Aren't –Shiv Kera, Bloomsburry, Publishing, 2018
3. MKTG Principles of Marketing – Lamb/Hair/Sharma/MCDaniel, 1/e, Cengage, 2016,
4. Case studies in Marketing: The Indian Context – R. Srinivasan, 7/e, PHI, 2018
REFERENCE BOOKS:
1. Marketing Management, Tapan Panda, 2/e, Excel Publication.
2. Marketing Management, Arun Kumar & Meenakshi N, 2/e, Vikas, 2012.
3. Marketing in India: Text and Cases- Neelamegham S, 4/e, Vikas,2012.
COURSE OUTCOMES:
CO1 Explain the basic theoretical concepts and environmental factors influencing marketing
activities through well-planned marketing strategies.
CO2 Apply the effective conceptual framework of marketing mix to achieve the marketing
goals.
CO3 Analyze the marketing challenges and plan for an effective marketing through a
right market driven strategy.
CO4 Verify the buying behavior of the consumers and critically formulate effective marketing
strategies.

CO – PO Matrix
Course
PO1 PO 2 PO3 PO 4 PO 5 PO 6
Outcome
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - - 3
Avg. 3 3 - 3 - 3
Mapping: 3- High, 2- Medium and 1 –Low
 Course Content & Planning
SEMESTER – II
Course Name : Entrepreneurial Management Course Code:20MBA26
No. of Lecture Hours/Week :03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 00 SEE Marks :50
Total No. of Lecture + Tutorial / Practical Hours: 40 SEE Duration:03Hrs
L:T:P:3-0-0 CREDITS:03
COURSE OVERVIEW :
Entrepreneurial management will provide a framework for aspiring entrepreneurs to tackle
all the facets of small business or business venture. It also helps the students to build the right
set of skills required for successfully grow and maintain a profitable business enterprise.
COURSE LEARNING OBJECTIVES (CLO) :
1. To equip with knowledge and practices for successful entrepreneurial ventures.
2. To impart basic entrepreneurial functions to lead and direct the business effectively and
efficiently.
3. To provide insights to students on global entrepreneurship opportunities, sources of funding
and Financial Institutions supporting entrepreneurs.
4. To impart the skills required for socially responsive and ethical entrepreneurs.
TEACHING
MODULES HOURS
MODULE 1:
An Introduction to Enterprise and Entrepreneurship, Evolution, entrepreneurial
09
mind-set and entrepreneurship in practice. Practicing Creativity, Understanding
and Doing Innovation, Making Entrepreneurial Decisions with Effectual Thinking,
Entrepreneurship Vs. Intrapreneurship.
MODULE 2:
Enterprise Design: Customer Research, Applying Jobs-to-be-Done for Framing
08
Problems, Designing New Value Propositions, Testing Value Propositions with
Lean Start-up
MODULE 3:
Developing an effective business plan: need for the sustainable business plan, 08
structure, benefits of business plan and presenting the business plan.
MODULE 4:
Entrepreneurial Finance- sources, debt, equity and venture capital. Measuring 08
performance-dimension and measuring financial performance.
MODULE 5:
Start-up enterprise Management: Pitching to Potential Investors, Sales and Sales 07
Management, Ethics and Professional Practice, Implementation and Operations
Management
PRACTICAL COMPONENTS:
• Make a business plan for your intended business - talk to bankers to find out what they
look for in a business plan - modify accordingly and present it in the class.
• Analyze the performance of listed family firms. How is their performance compared to
the performance of other firms? Does a family firm successfully manage to create wealth
for non-family investors?
• Interview a local entrepreneur to find out his/her major motivations to start a business -
which of the skills and characteristics do you find in the entrepreneur?
• Study a local for-profit business and try to list out the positive social impacts of the
business.
• Analyze the opportunities of business prevailing in rural India and prepare a report of it.
• Study government initiatives to enhance start up in India and present in group.
RECOMMENDED BOOKS:
1. Entrepreneurship in developing economies, Ali J Ahmed, Punita Bhatt and lain Acton,2019
2. Entrepreneurship- Donald F. Kuratko and Richard M. Hodgetts, South-Western-2012
3. The Dynamics of Entrepreneurial Development and Management-Vasant Desai, Himalaya
Publishing House-2010
4. Entrepreneurship and legal issues in business-Vijayashree L, Sage Publication-2020
5. Entrepreneurship Development- Gupta S.L., Arun Mittal, International Book House-2012.
6. Management and Entrepreneurship Development- Sudha G. S, Indus Valley Publication,
2009.
COURSE OUTCOMES (COs):
CO1 Discuss the knowledge of entrepreneurial management concepts and practices to solve
business problems.
CO2 Apply appropriate entrepreneurial functions by critical thinking and demonstrating
value based leadership to make effective decisions.
CO3 Analyze entrepreneurial global opportunities and legal aspect of business using the
available resources and data for a successful startup.
CO4 Assess skills required by entrepreneurs to be socially responsive and ethical.

CO – PO Matrix
Course
Outcome PO1 PO 2 PO3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 2 - - -
CO3 - - - 3 - -
CO4 - - - - - 3
Avg. 3 3 2 3 - 3
Mapping: 3- High, 2- Medium and 1 –Low
 Course Content & Planning
SEMESTER - II
Course : Business Application Software Course Code:20MBAL27
No. of Lecture Hours/Week:00 CIE Marks: 50
No. of Tutorial /Practical Hours/Week :04 SEE Marks: 50
Total No. of Lecture Hrs. +Tutorial/Practical Hours: 30 SEE Duration: 02 Hrs
L:T:P:0:0:4 CREDITS:02
COURSE OVERVIEW:
The course aims at imparting the necessary knowledge and skills on various MS office and Web
application tools which facilitate the data preparation, presentation, analysis, and decision
making in an effective manner. The syllabus comprises of lab exercises using web based
application tools such as Google forms, type forms, tools and shortcuts for collecting data from
internet resources , documentation and reporting using word processing tools, data analysis and
presentation using MS Excel, making effective presentations using MS power point .
COURSE LEARNING OBJECTIVES (CLO) :
1. Demonstrate proper file management techniques to manipulate electronic files and folders in
local, network, and online environments.
2. Create business documents with word processing so ftware using spelling, grammar check
and other formatting options.
3. Create business documents and analyze data with spreadsheet software .
4. Prepare effective presentations to communicate meaningful conclusions.
LIST OF EXERCISES
1. Working with Excel tables –Pivot tables and charts
2. Data preparation, presentation and Analysis using MS Excel
3. Extracting and summarizing data
4. Preparing and collecting data using Google forms
5. Logical functions
6. Date & Text functions
7. Managing multiple worksheets and workbooks
8. Lookup functions
9. Slicers, Dashboard
10. Creation of Macros using MS Excel
RECOMMENDED BOOKS:
1. New Perspectives on Microsoft Excel 2013, Comprehensive Enhanced Edition by Roy Ageloff,
Patrick Carey, June Jamrich Parsons, Dan Oja, Carol DesJardins.
2. Excel 2016 All in one for dummies by Harvey. G , John Wiley & Sons publications
REFERENCE BOOKS:
1. Essentials of modern business statistics with Microsoft Excel, Anderson, D. R., Sweeney, D. J.,
& Williams, T. A. (2011). Cengage Learning.
2. Business Analysis with Microsoft Excel, Carlberg, C. (2002), Pearson Education India.
3. Analyzing Business Data with Excel: Forecasting, Statistics, and Data Management, Knight, G.
(2006), O’Reilly Media, Inc.
COURSE OUTCOMES (COs):
CO1 Explain the concepts and techniques of Excel Functions
CO2 Apply suitable Excel functions and techniques based on the nature of data
CO3 Analyze and interpret the relationship between different types of variables
CO4 Evaluate the situation based on data analysis using Excel function

CO – PO Matrix
Course
PO1 PO 2 PO3 PO 4 PO 5 PO 6
Outcome
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - 3 - - - -
CO4 - - - - - 3
Avg. 3 3 - - - 3
Mapping: 3- High, 2- Medium and 1 –Low
 Course Content & Planning
SEMESTER – II
Course Name: Leadership & Team Building Course Code:20MBA28
No. of Lecture Hours/Week :00 CIE Marks: 50
No. of Tutorial / Practical Hours / Week : 02 SEE Marks : NA
Total No. of Lecture + Tutorial / Practical Hours: 30 SEE Duration: NA
L:T:P: 0-0-2 CREDITS: 0
COURSE OVERVIEW :
Student leadership development is an increasingly important part of the higher education experience.
When students graduate, they’ll be expected to be self-aware, skilled collaborators who are effective
individual contributors with the potential to lead teams, departments, and eventually entire
organizations. Outbound student leadership development programs enhance what students learn in
the classroom by giving them powerful tools for personal and professional success.
Outbound Leadership development helps students strengthen their communication and collaboration
skills, develop resilience, become more adaptable, and prepare for a world in which they will be
expected to be agile and innovative.
COURSE LEARNING OBJECTIVES (CLO) :
1. Helps individuals understand themselves better, identify strengths and weaknesses and see how
they can make an impact.
2. Places demands on individuals that push them to learn and grow.
3. Nurtures growth that includes emotional support, skill development, access to resources and
services in a social context.
Three key areas for student evaluation:
1. Leading self: Self Aware, accountable, resilient, having integrity
2. Leading with Others: Collaborative, communicative, active listener, considerate, respectful, and
accepting.
3. Being Agile: Visionary, motivating, encouraging
COURSE OUTCOMES (COs):
Graduates will explain the competency of agreement with overall goals, aims and
CO1
mission (Direction).
CO2 Apply the ability of organizing, coordination and integration of resources, work and knowledge in
service of shared direction (Alignment).
Analyze the willingness to subsume personal interest in favor of the interests of the group and the
CO3
group’s goals.

CO – PO Matrix
Course
PO1 PO 2 PO3 PO 4 PO 5 PO 6
Outcome
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - 3 - - -
Avg. 3 3 3 - - -
Mapping: 3- High, 2- Medium and 1 –Low
Semester III
 Course Content & Planning
SEMESTER–III
Course Name: Strategic Management Course Code : 20MBA31
No. of Lecture Hours / Week : 03 CIE Marks :50
No. of Tutorial / Practical : 02 SEE Marks :50
Hours / Week
Total No. of Lecture + :50 SEE Duration : 03 Hrs
Tutorial / Practical Hours
L:T:P : 3:0:2 CREDITS :04
COURSE OVERVIEW:
The course provides the students with a general overview of the planning process of business
strategies. The topics include concepts of corporate strategy, decision making process,
formulation of strategy, implementation and evaluation of strategy. The objective of this course
is to provide insight to core concepts of strategic management, evaluate different business
strategies and strategic models.
COURSE LEARNING OBJECTIVES (CLO) :
1. Gain knowledge of strategic management theories and concepts to solve business problems.
2. Understand the influence of different forces and environmental factors impacting on strategic
decision making in any business.
3. Know about strategic leaders’ role in formulating, implementing and controlling strategies
towards improving organizational performance.
4. Understand how competitors frame strategies at global level and its impact on stakeholders
of the company.
TEACHING
MODULES HOURS
MODULE 1:
Meaning and Nature of Strategic Management: 10
The Competitive Landscape: The Global Economy, Technology and Technological
Changes, The Resource-Based Model of Above-Average Returns, Vision and
Mission, Stakeholders, The Strategic Management Process.
MODULE 2:
Analyzing a Company’s Internal and External Environment
Analyzing the Internal Organization - Resources, Capabilities, and Core 10
Competencies, Building Core Competencies, Strengths, Weaknesses, and Strategic
Decisions. Analyzing the External Environmental Industry Environment Analysis,
Interpreting Industry analyzes, Strategic Groups, Competitor Analysis and Ethical
Considerations
MODULE 3:
Strategy Formulation
Business-Level Strategies – Purpose, roles, Diversification, Merger and Acquisition 10
Strategies, Restructuring, International Strategies, Choice of International Entry
Mode, Strategic Competitiveness Outcomes, The Challenge of International
Strategies.
MODULE 4:
Strategy Implementation
Transaction cost economics - Strategic alliances, managing strategic partnerships, 10
strategic networks, BCG and GE 9 cell matrix.
Strategy and Innovation –Implementing the Innovation through Cooperative
Strategies, Implementing Business level, corporate level and international level
cooperative strategy, Creating Value through Strategic Entrepreneurship.
MODULE 5:
Strategic Control 10
Organizational Structure and Controls, Evolutionary Patterns of Strategy and
Organizational Structure, Relationships between Strategy and Structure.
PRACTICAL COMPONENTS:
• Analyzing the Mission and Vision statements of selected Indian companies.
• Applying Michael Porter’s model to an industry (Retail, Telecom, Infrastructure, FMCG,
Insurance, Banking etc(Industry Note to be submitted)
• Internal Analysis & Strategies of a listed company in the form of the report to be
submitted.
• Pick a company that has performed very badly compared to its competitors. Collect
information on why the company failed. What were the issues in strategy and execution
that were responsible for the company’s failure in the market; analyze the internal and
external factors?
• Map out GE 9-cell matrix and BCG matrix for some companies and compare them.
• Conduct SWOT analysis of companies around your campus.
• Report with thorough analysis, why brands like Nokia, Tata Nano, Kodak could not sustain
in the market
• Prepare a report on strategies used by Mumbai Dabbawala, OYO rooms, APPLE, Google to
sustain in the market
RECOMMENDED BOOKS:
1. Strategy: Theory and Practice, Stewart R Clegg, Jochen Schweitzer, Andrea, 3e, Sage.
2. Strategic Management- Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson, 12e, Cengage
Learning
3. Crafting and Executing Strategy, Arthur A. Thompson Jr., AJ Strickland III, John E Gamble,
18/e, Tata McGraw Hill, 2012.
4. Strategic Management - Analysis, Implementation, Control, Nag A, 1/e, Vikas, 2011.
REFERENCE BOOKS:
1. Strategic Management: Concepts and Cases, David R, 14/e, PHI.
2. Strategic Management: Building and Sustaining Competitive Advantage, Robert A. Pitts
& David Lei, 4/e, Cengage Learning.
3. Competitive Advantage, Michael E Porter, Free Press NY
COURSE OUTCOMES (COs): After completion of the course the student should be able to
CO1 Explain the strategic management theories and practices for any business situations.

CO2 Demonstrate the knowledge of strategy formulation, implementation and control for
data driven decision making.
CO3 Examine various factors of Strategic management that influence teams to achieve
organizational goals.
CO4 Verify strategies framed by competitors globally and communicate the same to the
stakeholders for sustainable development.
 CO – PO Mapping

PO1 PO2 PO3 PO4 PO5 PO6

CO1 3 _ _ _ _ _
CO2 _ 3 _ _ _ _
CO3 _ _ 3 - 3
CO4 _ _ _ 3 - 2

Avg. 3 3 3 3 3 2
Mapping 3-High, 2-Medium, and 1-Low
 AUTONOMOUS SYLLABUS (2020-21)
BANKING AND INSURANCE SPECIALISATION

III SEMESTER – List of Subjects

Sl.no. Course Code Course Name

1 20MBABI32 Indian Banking and Financial Services

2 20MBABI33 Banking Lending Policies and Procedures
3 20MBABI341 Banking Regulation and Law
4 20MBABI342 Principles and Practices of Rural Banking
5 20MBABI351 Principles and Practice of Life Insurance
6 20MBABI352 Principles of Health Insurance

48
 Course Content & Planning
SEMESTER – III
Course: Indian Banking and Financial Services Course Code:20MBABI32
No. of Lecture Hours / Week: 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs
L:T:P : 3:0:2 CREDITS: 04
COURSE OVERVIEW:
This course provides knowledge about the fundamentals of Indian banking system. Students
examine the principles of banking transactions and the various services of a bank. Topics
include history of banking, Negotiable instruments, Retail banking product, customer
services and Forex services offered by banks. It also provides insight on the function of the
Reverse Bank.
COURSE LEARNING OBJECTIVES (CLO):
1. To acquaint students with Indian banking and financial system, its practices and to
provide basic framework to solve in an integrated manner the problems of
organizations.
2. To discuss the banking system and structure in India
3. To understand the nature of banker- customer relationship.
4. To comprehend the technological up gradation and application in banking
MODULES TEACHING
HOURS
MODULE 1:
Indian Financial System - An Overview: Overview of Financial System,
Components of the Financial System: Institutions, Markets and Services;
07
Financial System and Economic Development, Kinds of Finance – Rudimentary
Finance, Direct and Indirect Finance.

MODULE 2:
Overview of Banking and Structure of Banking in India: Evolution of Indian
Banks-Types of banks –Public Sector, Regional Banks, Private Sector Banks,
11
Commercial banking: Structure, Functions - Role of commercial banks in socio
economic development, Services rendered. Credit Creation and Deployment of
Funds.
MODULE 3:
Role and Functions of Reserve Bank of India – Monetary Authority,
Supervisor of the Financial System, Issuer of Currency, Manager of Foreign 12
Exchange, Banker to the Government, Payment Systems, Bankers' Bank,
Developmental Role.
Banks in India - Role and Functions, Changing Role of Banks, Banker -
Customer Relationship, Types of Customers and Mode of Operations.

49
MODULE 4:
Negotiable Instruments: Definition & Characteristics of Cheque-Bills of
Exchange & Promissory Notes-Crossings-Endorsements -Collection and
payment of Cheques-Liabilities of Parties.
Retail Banking Products – Home Loans, Auto / Vehicle Loans, Educational
Loans, Credit / Debit Cards - Credit Vs Debit Cards, Eligibility, Purpose, 12
Amounts, Margin, Security, Process of using the cards, Billing Cycle, Credit
Points, Other Products / Remittances / Funds Transfer.
Retail Banking Products -Loan types of deposits, loan, types of loan.
Loan - Eligibility, Purpose, Amounts, Margin, Security, Disbursement,
Moratorium, Prepayment issues, Repayments / Collection
MODULE 5:
Foreign Exchange Business of Banks- Forex services, Foreign Bank 08
Guarantee, Foreign Letter of Credit, Import Finance. Bank assurance, Mutual
Funds and its types, Recent Trends in Banking Regulation
Question paper: 100 % Theory
PRACTICAL COMPONENTS:
1. Visit the Websites of Five Different Commercial Banks
• (Three Public Sector and Two Private Sector Banks) offering Retail Banking
Products.
• Get details of the various Retail Banking Products offered by them.
2. Prepare a Comprehensive Report for each of these Banks Covering the follo wing
• Retail Banking products (one Asset Product and one Liability Product) best suited for
people in different stages of life cycle.
• Five client categories to be selected:
▪ A young executive who has just joined the job after studies.
▪ A young housewife with 1 small child.
▪ A middle-aged middle level Senior Executive in a Private Firm having two
school going children and dependent parents.
▪ An elderly lady staying alone with no dependents, and
▪ A member of the armed forces in mid 30s.
• Based on the data above mentioned data in the above, justify selections for each of
them.
• List the documents to be submitted by the customers for applying for each product.
You can obtain sample forms from any of the banks as you think appropriate.
• Explain the operational details for each of the products.
RECOMMENDED BOOKS:
1. Financial Markets and Institutions, Bhole, L M (2001), Tata Mcgraw Hill, Delhi.
2. Management of Indian Financial Institutions, Srivastava, R M (2010), Himalaya
Publishing House, Mumbai.
3. Indian Financial System, Khan, M Y (2011), Tata Mcgraw Hill, Delhi.
4. Banking: Law and Practice in India, Tennan, M L (2005), India Law House, New Delhi.
5. Indian Banking-Nature and Problems, Desai, Vasantha (2014), Himalaya Publishing.

50
Reference Book:
1. Rural Banking, National Institute of Bank Management, Pai, Panandikar & Mehra, N C
(2012), Pune.
2. Banking in the New Millenium, New Century Publications, Guruswamy, S (2010), New
Delhi
3. Banking Sector Reforms in India, New Century Publications, Uppal, R K & Kaur, Rimpi
(2014), New Delhi
4. Transformation in Indian Banks-Search for better tomorrow, Uppal RK & Pooja
(2015), Sarup Book Publisher Private Ltd., New Delhi
5. New Dimensions of Bank Management, Skylark Publications, Mehrotra, Shyam Ji
(2011), New Delhi.
COURSE OUTCOMES:
CO1 Explain the concepts of structure, functions, services, products of Indian banking
system to solve the business problems.
CO2 Determine the most suitable financial service based economic, legal requirement of
the business firm.
CO3 Apply the knowledge in suggesting the best available services based on the
customer profiles and needs.
CO4 Critically verify understanding of negotiable instruments and foreign bank
functions in the context of Business Operations

CO – PO Mapping

PO1 PO2 PO3 PO4 PO5 PO6

CO1 3 - - - - -
CO2 - - - 3 - -
CO3 - 3 - - - -
CO4 - - - 3 - -

Avg. 3 3 - 3 - -
Mapping 3-High, 2-Medium, and 1-Low

51
 Course Content & Planning
SEMESTER III –
Course: Banking Lending Policies and Procedures Code: 20MBABI33
No. of Lecture Hours/Week: 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 50 SEE Duration: 03Hrs
L:T:P : 3-0-2 CREDIT: 04
COURSE OVERVIEW:
This course aims to give knowledge about Banking lending policies and procedures with respect to
credit management credit policy & procedure evaluating criteria & various loans and advances
provided by the banks and non-banking financial services.
COURSE LEARNING OBJECTIVES (CLO):
1. To provide an overview of the sound lending decisions by a bank.
2. To explain the process of evaluation of the loan proposal.
3. To provide an insight into the different types of loans.
4. To describe the aspects of NPA management.
MODULES TEACHING
HOURS
MODULE 1: Credit management in banks-Screening of applications Appraisal of
credit-Sanction limit- Post sanction compliance – Monitoring supervision –Review- 07
Government regulation of credit -Prudential norms.
MODULE 2: Overview of credit policy and loan characteristics-The credit process
–Characteristics of different types of loans- Evaluating commercial loan requests –
Financial statement analysis- Cash flow analysis- Projections Management of the firm
12
and other factors –Feasibility study – Fundamental credit issues - Credit Analysis-
Different types of borrowers – Balance sheet analysis for lending – Forms of advances
secured and unsecured advances- Short term and long term advances.
MODULE 3: Loan and advances against pledge- Hypothecation- Mortgage – Lien-
Agricultural finances and Retail lending- Crop loans- Crop insurance schemes-
Dairy- Sericulture- Poultry- Animal husbandry – Horticulture – Gobar gas – Kissan 10
credit cards – NABARD initiatives – Lead bank schemes – Retail banking advances –
Concept – Retail banking products – Consumer credit financing
MODULE 4: Financing to small scale industries and large-scale industries- Term
lending- Syndicated loan system- Role of development banks in industrial finance-
10
Working capital finance- Turnover method – Modified version of MPBF – Cash budget
approach- Long term finance-Project financing
MODULE 5: NPA management – Introduction- Identification of NPAs- Asset
classification- Prudential norms- Capital adequacy – International Banking
Regulation-Basel II – asset classification provisioning – effect of NPA on profitability -
11
Assessment procedure- Pre-sanction appraisal – Post sanction supervision-
Monitoring systems for existing and likely NPAs- Tools to manage NPAs –Compromise
scheme, Lok Adalats, Debt Recovery Tribunals.

52
PRACTICAL COMPONENTS:
• Students can visit a bank and study the lending and loan appraisal system relating to
Agricultural loan, consumer financing etc.
• Students can study the NPA status of leading two PSU banks and two private banks.
RECOMMENDED BOOKS:
1. Strategic Credit Management in Banks, Popli.G.S. and Puri S. K. , PHI, 2013
2. Banking Theory and Practice - Shekar and Shekar, 19th Edition, Vikas Publishing House, 2009.
3. Bank Management - W. Koch Scott, Timothy, Cengage Learning, New Delhi.
4. Commercial Banking -Benton Gup & James Kolari, 3rd Edition, Wiley India, 2010.
5. Indian Financial System, Bharati V. Pathak, 3rd Edition, Pearson, 2012.
6. Bank Credit Management, G. Viajayaragavan, Himalaya Publishing House, 2009.
REFERENCE BOOKS:
▪ Industrial Finance - Vishwanathan R, Macmillan, New Delhi.
▪ Banking and Financial System - Prasad K, Nirmala and Chandradas. Himalaya Publishing House,
Mumbai.
▪ Managing Banking Risks - Cade, Eddic, Woodhead Publishers, England.
COURSE OUTCOMES (COs):
CO1 Describe the overview of credit management in banks.
CO2 Apply necessary data/information to evaluate commercial loans
CO3 Analyze the process of availing loans against various forms of assets
CO4 Write about the various forms of agricultural facilities available and retail lending

CO – PO Mapping

PO1 PO2 PO3 PO4 PO5 PO6

CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - 3 - - - -
CO4 3 - - - - -
Avg. 3 3 - - - -
Mapping 3-High, 2-Medium, and 1-Low

53
 Course Content & Planning
SEMESTER – III
Course: Banking Regulation and Law Code: 20MBABI341
No. of Lecture Hours / Week: 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 0 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 40 SEE Duration: 03 Hrs.
L:T:P : 3-0-0 CREDITS: 03
COURSE OVERVIEW: Banking regulation and law deals with related legal and regulatory aspects
that has a bearing on Banking Operations and are woven into the units/chapters to make their
relevance easily understandable. Banking and Business laws in so far as they relate to day -to-day
banking operations will also be covered at appropriate places.
COURSE LEARNING OBJECTIVES (CLO):
1. Understand the features of Indian banking operations.
2. Appreciate the role of banks and their regulatory and compliance requirement.
3. To know about the legal aspects of banking operations and the precautions taken by banks .
4. Know about the provisions of different laws assist banks to handle their operations.
TEACHING
MODULES
HOURS
MODULE 1:
Opening of new banks and branch licensing – Constitution of board of directors
and their rights – Banks shareholders and their rights – CRR/SLR concepts –
Cash/currency management – winding up – amalgamation and mergers – powers 7
to control advances – selective credit control – monetary and credit policy – Audit
and Inspection – disclosure of accounts and balance sheets – submission of returns
to RBI.
MODULE 2:
Legal aspects of banking operations:
Case laws on responsibility of paying /collecting banker Indemnities/guarantees - 8
rights-laws relating to bill finance, Deferred Payments – Laws relating to securities
– valuation of securities – modes of charging securities,
MODULE 3:
Banking Related Laws: Law of limitation, Provisions of Bankers, Book Evidence
Act Special features of Recovery of Debts Due to Banks and Financial Institutions 7
Act 1993, TDS, Banking Cash Transaction Tax Service Tax, Asset Reconstruction
Companies, The Securitization and Reconstruction of Financial Asset.
MODULE 4:
Commercial Laws with reference to banking operations: Indian Contract Act,
1872 (Indemnity, Guarantee, Bailment, Pledge and Agency) The Sale of Goods Act,
10
1930 (Sale and Agreement to Sell, Definitions, Conditions and Warranties, Express
and Implied, Right of unpaid Seller)

MODULE 5:
Foreign Exchange Management Act, 1999, Transfer of Property Act, 1882. The 8
Right to Information Act, 2005, Information Technology Act, 2000.

54
PRACTICAL COMPONENTS:
• Visit a bank and submit a report on operation of bank.
• Students should present on Indian contract act, covering all the content of agreement.
RECOMMENDED BOOKS:
1. Banking Law and practice, M L Tannan- Indian Law House-Vol-2, 2000
2. Seth’s Banking Law, A B Srivastava and K Elumalai-Law publisher India, 2008
3. Banking and Finance - Theory, Law and Practice-Clifford Gomez-PHI2-2011
REFERENCE BOOKS:
1. Banking Law and Practice-R K Gupta-Modern Law publication,2004.
2. The Law and Practice of Banking-J M Holden-Universal Law Publication.
COURSE OUTCOMES (COs):
CO1 Explain the regulatory and compliance requirement for Indian banks.
CO2 Apply the in-depth knowledge of various legal and provisions affecting bankers .
CO3 Analyze the various legal and ethical frame work of banking instruments.
CO4 Identify the different law assisting banks to operate ethically and socially responsible.

CO – PO Mapping

PO1 PO2 PO3 PO4 PO5 PO6

CO1 - 3 -- - - -
CO2 3 - - - - -
CO3 - - - 3 - -
CO4 - - - - 3
Avg. 3 3 - 3 - 3
Mapping 3-High, 2-Medium, and 1-Low

55
 Course Content & Planning
SEMESTER – III
Course Name: Principles and Practices of Rural Banking Course Code: 20MBABI342
No. of Lecture Hours / Week: 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 0 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 40 SEE Duration: 03 Hrs.
L:T:P : 3-0-0 CREDITS: 03
COURSE OVERVIEW: Students can understand the existing conditions of rural economy and
rural banking scenario in India which will facilitate them to contribute adequately for the
development of Indian rural economy as a professional banker. Also, to facilitate the students
to understand the features of the Indian rural economy and the role of banks in financing for
rural development.
COURSE LEARNING OBJECTIVES (CLO):
1. To study in detail the features of the Indian Rural Economy.
2. To discuss about the Institutional Sources of Rural Finance and Rural Development
3. To study in detail the Institutions supporting Rural Development
4. To understand the government initiatives in developing Rural Economy
TEACHING
MODULES
HOURS
MODULE 1:
Features of the Indian Rural Economy: Demographic features: Population,
occupation, and literacy – Economic features: Share in national income, trends in
8
per capita income, rural indebtedness, BPL – Rural poverty: Causes and methods
of measuring rural poverty – Socio-economic development indicators: health and
nutrition status, urbanization.
MODULE 2:
Institutional Sources of Rural Finance: Cooperative Banks, Commercial Banks,
Regional Rural Banks and Local Area Banks, Payment and Small Finance Banks: 7
Their functions, Clientele, Progress and Problems – Role of Micro Finance
Institutions (MFIs), Business Correspondents / Facilitators.
MODULE 3:
Institutional supporting Rural Development: Reserve Bank of India – National
Bank for Agriculture and Rural Development – Small Industries Development
Bank of India – District Industries Centre – District Rural Development Agency 9
(DRDA): Their role and performance – Problems and prospects of Rural Banking.

MODULE 4:
Financing for Rural Development: Lead Bank Scheme: State level and District
level Credit Committees – Financing Agriculture and allied activities: Crop loans,
8
Term loans for irrigation, Farm mechanization, Go downs / Cold storage, Allied
activities of agriculture: Their Assessment and Sanction of loans – MSME sector:
Definition and importance, Financing of MSMEs.
MODULE 5: 8

56
Priority Sector Lending and Government Initiatives: Priority Sector Lending –
Components, Lending norms, RBI guidelines – Financing poor as Bankable
Opportunities: Micro Credit – SHG Bank Linkage programme - Government
initiatives: Poverty Alleviation Programmes: Swaranjathi Gram Swarozgar Yojana
(SGSY) – National Rural Livelihood Mission (NRLM) – Deen Dayal Upadhyaya
Grameen Kaushalya Yojana (DDU – GKY) – Jan Dhan Yojana – Recent initiatives.
PRACTICAL COMPONENTS:
• Visit banks that cater to rural areas, collect details such as how many rural households
borrowed from them, amount generally borrowed, kinds of collateral used, interest rates
and dues.
• Prepare a list of recent schemes and their objectives provided by Rural Banks, collect the
details of how these schemes implemented in your neighborhood areas. Discuss your
observations in class.
RECOMMENDED BOOKS:
1. Indian Institute of Banking and Finance. (2018). Rural Banking. Mumbai. Macmillan
Publishers India Private Limited.
2. Indian Institute of Banking and Finance. (2018). Banker’s Handbook on Credit
Management. New Delhi. Taxmann Publications (P) Ltd.
3. Indian Institute of Banking and Finance. (2018). Inclusive Banking thro’ Business
Correspondents. New Delhi. Taxmann Publications(P) Ltd.
REFERENCE BOOKS:
1. Indian Institute of Banking and Finance. (2015). Inclusive Banking through a B usiness
Correspondent -A tool for PMJDY (in English). New Delhi. Taxmann Publications (P) Ltd.
2. Indian Institute of Banking and Finance. (2017). Rural Banking Operations. New Delhi.
Taxmann Publications(P) Ltd.
3. Indian Institute of Banking and Finance. (2017). Handbook on Debt Recovery (in English).
New Delhi. Taxmann Publications (P) Ltd
COURSE OUTCOMES (COs):
CO1 Describe the existing conditions of rural economy
CO2 Examine the issues related to rural banking scenario in India
CO3 Analyze how to contribute adequately for the development of Indian rural
economy as a professional banker
CO4 Evaluate the role of the Government in development of Rural Economy
CO-PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - 3 - - - -
CO4 - 3 - 3 - -
Avg. 3 3 - 3 - -
Mapping 3-High, 2-Medium, and 1-Low

57
 Course Content & Planning
SEMESTER – III
Course Name: Principles and Practice of Life Insurance Course Code: 20MBABI351
No. of Lecture Hours / Week: 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 0 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 40 SEE Duration: 03 Hrs.
L:T:P : 3-0-0 CREDITS: 03
COURSE OVERVIEW: The course aims to provide an overview of life insurance management. The focus
is two fold: (1) to provide a broad view of the different topics needed for life insurance management
and (2) to provide the necessary tools and techniques to concretely apply them in practice. This course
covers the basic principles of life insurance and working life insurance organizations. This course
explains various life insurance plans offered and describes what are the measures to be considered
while claiming the policy. It elucidates the role of underwriter, functions, principles of Underwriting,
and a brief idea on financial planning and taxation.
COURSE LEARNING OBJECTIVES (CLO):
1. Study in detail the Life Insurance Market in India.
2. Discuss the issues related to risk management of life insurance.
3. Solve problems on Premium calculation and Settlement of claims.
4. Understand the importance of Underwriting and tax implications on life insurance.
TEACHING
MODULES
HOURS
MODULE 1:
Principles of Insurance: Meaning of Life Insurance, Life Insurance – First Premium,
8
Renewal, Mode, Limited Payment, Policies, Single-Premium, Convertible, Days of Grace,
Lapse, Paid Up Policy, Revival, Deferment Period Etc.
MODULE 2:
Life Insurance Organization: Introduction, Organizing, The Indian Context,
Appointment of Agent and Functions - Trends in Life Insurance, What Is Premium, Risk, 8
Net, and Pure Premium, Premium Calculation -Actuarial Valuation, Bonus, Simple
Reversionary Bonus, Compound Reversionary Bonus, Interim Bonus.
MODULE 3:
Plans of Life Insurance: Types of Life Insurance Policies, Term Life Insurance, Whole Life
insurance and Endowment Life.
Insurance, Unit Linked Policies with or without Profit Policies, Customer Evaluation, 8
Policy Evaluation, Cost and Benefit, Group and Pension Insurance Policies, Super
Annuation schemes.
MODULE 4:
Policy Claims: Computation of Premiums and Settlement of claims, Including Rebates,
Mode of Rebates, Large sum assured Rebates, Premium Loading, Rider Premiums, 8
Computation of Benefits, Surrender value, Paid-up value. Settlement of claims: Intimation
procedure, documents, and settlement procedures
MODULE 5: 8

58
Underwriting: The need for underwriting, Guiding principles of Underwriting, Factors
affecting, Insurability, Methods of Life Classification, Laws affecting Underwriting.
Financial Planning and Taxation
PRACTICAL COMPONENTS:
• Students can study the procedure of insurance ombudsman for various grievances
• Study the documents involved in policy claims by a nominee
RECOMMENDED BOOKS:
1. Kanika Mishra, Fundamentals of Life Insurance: Theories and Applications, Prentice -Hall of India,
New Delhi.
2. K.C. Mishra and C.S. Kumar, Life Insurance: Principles and Practice, Cengage Learning, New Delhi.
REFERENCE BOOKS:
1. Life Insurance Risk Management Essentials - Koller, Michael
2. Risk and Insurance - Asmussen, Soren, Steffensen, Mogens
COURSE OUTCOMES (COs):
CO1 Understand and explain various theoretical knowledge of the Life Insurance Market in India.

CO2 Apply and Interpret the issues related to risk management of life insurance and understand
life insurance organization
CO3 Analyze the premiums and policy values of life insurance products.
CO4 Evaluate the role of Underwriting, financial planning, and tax implications on life insuran ce

CO – PO Mapping

PO1 PO2 PO3 PO4 PO5 PO6

CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - 3 - - - -
CO4 - 3 - 3 - -
Avg. 3 3 - 3 - -
Mapping 3-High, 2-Medium, and 1-Low

59
 Course Content & Planning
SEMESTER – III
Course Name: Principles of Health Insurance Course Code: 20MBABI352
No. of Lecture Hours / Week: 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 0 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 40 SEE Duration: 03 Hrs.
L:T:P : 3-0-0 CREDITS: 03

COURSE OVERVIEW: To acquaint the students with the evolution and growth of health insurance sector in
India and to enable the students to gain an insight into the different types of health insurance products -
health insurance pricing and the regulatory and legal aspects of health insurance.
COURSE LEARNING OBJECTIVES (CLO):
1. To get introduced to Health Insurance & study the evolution of Health Insurance
2. To discuss about the Health Insurance Products and Health Financing in India
3. To study in detail the Health Insurance Data, Pricing and Claims Settlement
4. To understand the Regulatory and Legal aspects of Health Insurance
TEACHING
MODULES
HOURS
MODULE 1:
Introduction to Health Insurance: Meaning - Importance - Evolution and growth of Health
insurance in India –Features/Coverage of Health Insurance Policy-Exclusions that the
insurance policy does not cover- Procedure to be followed for buying Health Insurance Policy: 7
Proposal Form , Declaration of health, medical examination report, Payment of premium,
Issue of Policy documents, Issue of photo card by Third Party Administrator -Understanding
the Health System in India.–Constitutional provisions in areas of Public Health.
MODULE 2:
Health Financing in India: Health Financing Models –Financing of Health in India –National 7
Rural Health Mission –Challenges of access to Health care and Service Quality.
MODULE 3:
Health Insurance Products in India: Types of Health Insurance Products in India –
Hospitalization Indemnity product –Personal Accident products –Critical Illness Product –
Daily Hospital Cash Benefit – Group Health Policy –Overseas Medical Policy-Floater Health 9
Insurance Policy–Disease Management Covers –Outpatient Covers –Products for Senior
Citizens –Micro - Insurance Products –Other Specialized health insurance products.
MODULE 4:
Health insurance Data, Pricing and Claims Settlement: Importance and use of data in
health insurance for insurers, regulators, government, TPAs and other stakeholders –Data
mandated from insurance companies by regulators - Data Warehousing - Insurance
Information Bureau –Fundamentals of pricing. Claims Settlement Procedure: Reimbursement 8
of the expenses, cashless facility for planned hospitalization, and cashless facility for
emergency hospitalization.

60
MODULE 5:
Regulatory and Legal aspects of Health Insurance: Principles and practice of health
insurance regulations –Various kinds of risks in health insurance –Licensing and registration 9
–Monitoring activity by regulators –Health insurance Regulations in India –Role of IRDA in
initiatives for standardization.
PRACTICAL COMPONENTS:
• Conduct a Web Quest to learn what happens when people do not have health insurance
• View two short YouTube videos (How Does Health Insurance Work?) about health insurance topics
and answer debriefing questions
RECOMMENDED BOOKS:
1. Health Insurance Primer: (2017). Study guide, Part A–American Health insurance Plans,Washington DC.
2. Davis.W. Gregg. (2017). Life and health insurance handbook.
3. J.M.Wickm. (2016). Evaluating the Health Insurance Risk.
REFERENCE BOOKS:
1. Health Insurance nuts and bolts: (2016).
2. Study guide Part B–American Health Insurance Plans.
3. Health Insurance, O.D. Dickerson. (2017).
COURSE OUTCOMES (COs):
CO1 Explain the evolution and growth of health insurance in India
CO2 Examine the health insurance practices and the prospects of the sector
CO3 Analyze the different types of health insurance products offered
CO4 Evaluate the health insurance pricing and the regulatory and legal aspects

CO-PO Matrix

PO1 PO2 PO3 PO4 PO5 PO6

CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - 3 - - - -
CO4 - 3 - 3 - -
Avg. 3 3 - 3 - -
Mapping 3-High, 2-Medium, and 1-Low

61
 AUTONOMOUS SYLLABUS (2020-21)
FINANCE SPECIALISATION
III SEMESTER – List of Subjects

Sl.no. Course Code Course Name

1 20MBAFM32 Investment Management

2 20MBAFM33 Taxation Management

3 20MBAFM341 Banking and Financial Services

4 20MBAFM342 Fundamentals of Mutual Fund

5 20MBAFM351 Risk Management and Insurance
6 20MBAFM352 Taxation in Securities Market

62
 Course Content & Planning
III Semester
Course Name: Investment Management Course Code: 20MBAFM32
No. of Lecture Hours/Week :03 CIE Marks: 50
No. of Tutorial/Practical Hours / Week:02 SEE Marks: 50
Total No. of Lecture +Tutorial/Practical Hours : 50 Hrs SEE Duration: 03 Hrs
L: T:P : 3:0:2 CREDITS : 4
COURSE OVERVIEW:
Securities markets play an extremely important role in promoting and sustaining the growth of an
economy. It plays a critical role in mobilizing savings for investment in productive assets, with a
view to enhancing a country’s long-term growth prospects. It acts as a major catalyst in
transforming the economy into a more efficient, innovative and competitive marketplace. In this
regard, the course imparts basic knowledge on stock markets, investments, valuation, and portfolio
theories which are essential for making investment decisions.
COURSE LEARNING OBJECTIVES (CLO):
1. Understand the concept of investments in individual securities and portfolios .
2. Examine the risk, return, Intrinsic value and performance of individual securities and
portfolio.
3. Examine the impact of micro and macroeconomic conditions on investment in individual
securities and portfolio.
TEACHING
MODULES
HOURS
MODULE 1:
Investment: Attributes, Economic vs. Financial Investment, Investment and
speculation, Features of a good investment, Investment Process. Financial
Instruments: Money Market Instruments, Capital Market Instruments, Derivatives. 10
Securities Market: Primary Market, Secondary Market. Stock Market Indicators- Types
of stock market Indices, Indices of Indian Stock Exchanges (only Theory).
MODULE 2:
Risk and Return Concepts: Concept of Risk, Types of Risk- Systematic risk,
Unsystematic risk, Calculation of Risk and returns individual security, Portfolio Risk
and Return (Theory & Problems).
10
Problems using MS Excel only – No problems from this unit to be covered for
semester end exam.
MODULE 3:
Valuation of Securities: Bond- Bond features, Types of Bonds, Determinants of
interest rates, Bond Management Strategies, Bond Valuation, and Bond Duration.
Preference Shares- Concept, Features, Yields. Equity shares- Concept, Valuation, 10
Dividend Valuation models. (Theory & Problems).
MODULE 4:
Macro-Economic and Industry Analysis: Fundamental analysis-EIC Framework,
Industry Analysis. Technical Analysis Concept, Theories- Dow Theory, Eliot wave
10
63
 theory.
Lab exercises to be done using MS Excel only for the following topics
Company Analysis- Financial Statement Analysis, Ratio Analysis. Charts-Types, Trend
and Trend Reversal Patterns. Mathematical Indicators Moving averages, ROC, RSI,
Market Indicators. (Not to be included for Semester End Examination).
MODULE 5 :
Modern Portfolio Theory: Markowitz Model, Sharpe’s single index model, Capital
Asset pricing model: Basic Assumptions, CAPM Equation, Security Market line,
Extension of Capital Asset pricing Model - Capital market line, SML VS CML. Arbitrage
Pricing Theory: Arbitrage, Equation, Assumption, Equilibrium, APT AND CAPM.
Sharpe’s Optimum Portfolio Construction (Theory & Problems). 10
Market Efficiency: Random walk and Efficient Market Hypothesis, Forms of Market
Efficiency, Empirical test for different forms of market efficiency.
Portfolio Management Strategies, Portfolio performance Evaluation (Theory &
Problems).
PRACTICAL COMPONENTS:
• Each student will be given a virtual cash of Rs.10 Lakhs and they will be asked to invest in equity
shares based on fundamental analysis throughout the semester. At the end, the best investment
will be awarded based on the final net worth. Virtual online trading account can be opened for
the student and every week 2 hours can be allotted to invest, monitor, and evaluate.
• Students should study the stock market pages from business press and calculate the risk and
return of selected companies.
• Conduct macroeconomic analysis and correlate with market trends.
• Undertake Industry analysis.
• Practice technical analysis using Japanese candle sticks.
RECOMMENDED BOOKS:
1. Investment Analysis and Portfolio management, Prasanna Chandra, Tata McGraw Hill
Education,3/e, 2010
2. Investments, ZviBodie, Kane, Marcus & Mohanty, Tata McGraw Hill Education, 8/e, 2010
3. Security Analysis & Portfolio Management, J Kevin, Tata McGraw Hill Education
REFERENCE BOOKS:
1. Analysis of Investments & Management, Reilly & Brown Cengage Publications,10e/2017
2. Security Analysis & Portfolio Management, Punithavathy Pandian, Vikas Publications 2/e, 201/8
3. Investment management (Security Analysis and & Portfolio Management), Bhalla V.K. Vikas
Publications 19/e, 2018
COURSE OUTCOMES (COs):
CO1 Discuss the fundamentals, models and theories relating to individual securities and portfolios
CO2 Solve the risk, return, Intrinsic value and performance of individual securities and portfolio

CO3 Analyze the implications of micro and macroeconomic conditions on investment in individual
securities and portfolio
CO4 Justify and recommend suitable portfolio for the different set of investors

64
 CO – PO Mapping
PO1 PO 2 PO3 PO 4 PO 5 PO 6
CO1 2 - - - - -
CO2 - 3 - - - -
CO3 - - - 2 - -
CO4 2 3 - 2 - -
Avg. 2 3 - 2 - -
Mapping: 3- High, 2- Medium and 1 –Low

65
 Course Content & Planning
III Semester
Name: Taxation Management Code: 20MBAFM33
No. of Lecture Hours/Week :03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 50 Hrs SEE Duration: 03 Hrs
L: T:P :3-0-2 CREDIT:04
COURSE OVERVIEW: This course provides conceptual framework on tax policy and types of tax
systems such as Direct Tax, Indirect Tax, Income Tax & corporate Tax. The course enables the
students to know about techniques and emerging issues/trends in the field of Tax and tax planning
for individuals as well as organization.
COURSE LEARNING OBJECTIVES (CLO):
1. To provide the students with a comprehensive understanding of basic concepts of
Income tax.
2. To understand the computation of taxable Income under different heads.
3. To know the deductions available while computing Income.
4. To understand corporate taxation system in India
5. To understand the GST
MODULES TEACHING
HOURS

MODULE 1:
Income Tax Act, 1961, Residential Status and Incidence of Tax, Incomes which do not
10
form part of Total Income (Sec.10) (Problems on residential Status of Individual
assessee).
MODULE 2:
Income from Salaries: Introduction, Meaning of Salary, Allowances, Valuation &
10
Taxability of Perquisites, Deductions against Salary. Income from House Property
(Theory Only). (Problems on salary Income).
MODULE 3:
Income under the head Profit and Gains of Business or Professions and its
computation- Depreciation. (Problems on computation of income from business/ 10
profession of Individual assessee and Depreciation).
MODULE 4:
Income under capital gain, basis of charge, transfer of capital asset, inclusion &
exclusion from capital asset, capital gain, computation of capital gain, deductions from
capital gains. (Basic problems on computation of Income from capital gain). 14
computation of tax liability of Individuals.
Computation of taxable income of a company with special reference to MAT.
(Problems on MAT).

MODULE 5:
Introduction to Goods and Services Tax (GST), Levy and Collection of Tax, Time , Place 06
66
and Value of Supply (Theory Only)
PRACTICAL COMPONENTS:
• Calculation of Taxable income and tax liability using Excel.
• Encouraging the students to register as tax return preparers.
• Students can be exposed to filing of tax returns of Individual assesses.
RECOMMENDED BOOKS:
1. Direct Taxes Law and practice, Vinod Singhania and Kapil Singhania, Taxman Publications,
(2019/2020 Edition)
2. Students Guide to Income Tax Vinod Singhania and Kapil Singhania Taxman Publications,
(2019/2020 Edition).
REFERENCE BOOKS:
1. Students Handbook on Taxation, T N Manoharan, Snow White Publications Pvt. Ltd. Jan 2020
Edition.
2. Income Tax Law & Practice, B.B. Lal & N. Vashisht, Pearson, 33e/2019
3. Income Tax, H. C. Mehrotra & S. P. Goyal, Sahithya Bhavan Publications, 60 e/2019
COURSE OUTCOMES (COs):
CO1 Describe the concepts and principles of taxation to solve business problems.
CO2 Apply critical thinking ability related to taxation for data base decision making.
CO3 Analyze tax law and practices in socio-economic and legal aspects of business practices
CO4 Determine socially responsible law’s that are used in business practices.

CO-PO Matrix

PO1 PO2 PO3 PO4 PO5 PO6

CO1 2 - - - - -
CO2 - 3 - - -
CO3 - - - 3 - -
CO4 2 3 - 3 - -
Avg. 2 3 - 3 - -
Mapping 3-High, 2-Medium and 1-Low

67
 Course Content & Planning
III Semester
Course : Banking and Financial Services Code :20MBAFM341
No. of Lecture Hours / Week : 03 CIE Marks :50
No. of Tutorial / Practical Hours / Week : 00 SEE Marks :50
Total No. of Lecture + Tutorial / Practical Hours :40 Hrs SEE Duration :03 Hrs
L: T:P: 3-0-0 CREDITS: 03
COURSE OVERVIEW: To provide students with a valuable overview of the main concepts of banks,
financial systems and to provide a glimpse of the Indian banking structure. Students will develop a
foundation in the economic, financial, technological, international, social, and ethical aspects of banking.
Students get to know about Commercial Banking and Merchant Banking operations, structure, roles,
and functions. They get a fair idea of the concepts of NBFCs and Credit rating agencies. Topics will also
include the principal functions of financial institutions and services of banking .
COURSE LEARNING OBJECTIVES (CLO)
1. Familiarize with various financial services in India.
2. Understand and describe the structure and functions of central and Commercial Banking in India.
3. Able to solve the problems relating to Leasing and Hire Purchase.
4. Study the role of NBFCs, microfinance, and small finance banks in the modern economy.
TEACHING
MODULES HOURS
MODULE 1:
Structure of Banking in India: Functions of RBI, Monetary system, Sources of Funds,
8
Quantitative and qualitative measures of credit control. Banking sector reforms, Bank
performance analysis, and Future of Banking. (Theory)
MODULE 2: 8
Commercial Banking: Structure, Functions - Role of commercial banks in socio-economic
development, Services rendered. Banking Technology- Concept of Universal Banking -
Electronic Payment systems-MICR- Cheque Truncation-ECS- EFT – NEFT-RTGS. (Theory)
MODULE 3: 8
Merchant Banking: Categories, Services offered, Issue management – Pre and Post issue
management, Issue pricing, preparation of the prospectus, Underwriting, Private
Placement, Book Building Vs Fixed price issues. (Theory)
MODULE 4: 8
NBFCs: An Overview -Types of NBFCs in India-Regulatory framework. Micro-finance and
Small Finance Banks: Models, services, challenges. Leasing & Hire Purchase: Concept,
Types, Evaluation. Problems in Evaluation of Leasing & Hire Purchase. (Theory& Problems)
MODULE 5:
Credit Rating: Meaning, Process, Methodology. Venture Capital: Concept, Features,
Process. Stages, Performance of Venture Capital Funded Companies in India. (Theory).
8
Depository System: NSDL& CDSL. Process of Clearing and Settlement. Securitization of
Debt (Theory). Mutual Funds: Structure, Functions, etc.

68
Practical Components:
• Study and compare the performance of Public and private sector banks.
• Issue management: Study the recent public issues.
• Factoring and forfeiting business in India.
• Venture capital funding and start-up challenges.
• Status of securitization in India
RECOMMENDED BOOKS:
1. Financial services, M Y Khan, McGraw Hill. 6/e
2. Banking and Financial Services, Mukund Sharma, Himalaya Publishing House, 2015

REFERENCE BOOKS:
1. Financial Markets and Services, Gordon & Natarajan, Himalaya Publishing House, 7/e 2011
2. Merchant Banking & Financial, Vij & Dhavan, McGraw Hill, 1/e, 2011
3. Investment Banking, Pratap G Subramanyam, Tata McGraw Hill, 2012

COURSE OUTCOMES (COs):

CO1 Describe structure, function, and services of Indian financial Institutions.

CO2 Apply the knowledge of Indian financial system and its implications on managerial decisions
Analyze the economic and legal aspects of financial services and communicate to the
CO3
stakeholders.
CO4 Appraise the Banking and Non-Banking Financial services by using Credit Rating process.

CO-PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 2 - - - - -
CO2 - 3 - - - -
CO3 - 2 - 3 - -
CO4 - - - 3 - -
Avg. 2 2.5 - 3 - -
Mapping 3-High, 2-Medium and 1-Low

69
 Course Content & Planning
SEMESTER – III
Course: Fundamentals of Mutual Fund Course Code:20MBAFM342
No. of Lecture Hours / Week : 03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 0 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:40 SEE Duration:03
L:T:P: 3:0:0 CREDITS :03
COURSE OVERVIEW:
The course seeks to create a common minimum knowledge benchmark for all the persons who
want to possess and make a career in this industry. This course tries to give knowledge on
mutual funds, its structure in India and different product available in the market. Moreover, it
also provides the legal framework of the industry within which it operates. Hence by acquiring
this knowledge individual can make a better decision.
COURSE LEARNING OBJECTIVES (CLO):
1. Students would be able to understand the basics of mutual funds and its structure in India.
2. Students would be able to identify the different product available in the market.
3. Students would be able evaluate the different product and make appropriate decisions.
4. Students would be able to understand the role of government and code of conduct in the
market.
TEACHING
MODULES
HOURS
MODULE 1:
Introduction to Mutual funds: Introduction to mutual funds, types of funds, legal
8
structure of mutual funds in India, key constituents and service providers. Key
developments in mutual funds in India.
MODULE 2:
Legal and Regulatory environment- Role of regulators, investment restriction 8
to schemes, investors right and obligation, and code of conducts.
MODULE 3:
Offer document: offer document- NFO, SID and SAI , key information 8
memorandum, format of scheme information document, statement of additional
information and key information memorandum.
MODULE 4:
Return, Risk and performance of funds: drivers of risk and return measures of
9
return, benchmark and performance, qualitative measures of fund managers and
sources of data to track mutual fund performance.
MODULE 5:
Selecting the right investment product: savings and investment, inflation risk,
7
financial and physical assets- gold, real estate, national pension schemes and other
financial products.
Question paper: 100 % Theory

70
PRACTICAL COMPONENTS:
1- To visit any mutual fund and submit a report on products and services provided by the
company.
2- To submit a report on top few mutual fund company performance.
RECOMMENDED BOOKS:
1- Bogle John C, "Bogle on Mutual Funds", Dell Publishing
2- Bogle John C, "Common Sense on Mutual Funds", John Wiley & Sons
3- SEBI, Investor Grievances - Rights & Remedies.
4- Sundar Sankaran, "Wealth Engine: Indian Financial Planning & Wealth Management
Handbook", Vision Books
Reference Book:
1. Gibson Roger C, “Asset Allocation – Balancing Financial Risk”, Tata McGraw Hill
2. Income Tax Ready Reckoner (Latest)
3. Jacobs Bruce, "All about Mutual Funds", Probus Publishing
4. Sundar Sankaran, "Indian Mutual Funds Handbook", Vision Books

COURSE OUTCOMES:
CO1 Describe basic knowledge of mutual funds in financial decisions.
CO2 Apply analytical skills in choosing the right product from the data
Examine the best available product economically and legal and communicate the same
CO3
to the stake holders.
Appraise the role of government to bring socially responsible and ethical practices in
CO4
business.

CO – PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 - - - - -
CO2 - - - 3 - -
CO3 - 3 - - - -
CO4 - - - 3 - -
Avg. 3 3 - 3 - -
Mapping 3-High, 2-Medium and 1-Low

71
 Course Content & Planning
III Semester
Name: Risk Management and Insurance Code: 20MBAFM351

No. of Lecture Hours / Week : 03 CIE Marks:50

No. of Tutorial / Practical Hours / Week : 00 SEE Marks :50
Total No. of Lecture + Tutorial / Practical Hours :40 Hrs SEE Duration :03 Hrs
L: T:P : 3:0:0 CREDITS:03
COURSE OVERVIEW:
This course offers a comprehensive overview and a broad prospective of the principles of Risk
Management and Insurance. While emphasizing traditional risk management and insurance, this
course introduces other types of risk management and stresses that professionals may use the
same general framework to manage all types of risk. Students are provided a framework for (a)
making risk management and insurance decisions to increase business value, (b) understanding
insurance contracts and the insurance industry’s institutional features, and (c) understanding the
effects of and the rationale for public policies that affect risk.
COURSE LEARNING OBJECTIVES (CLO):
1. To understand the concept of risk and risk management and familiarize with fundamentals
legal principles of insurance.
2. To become aware of insurance policies related to life, health insurance, property and liabilities
insurance.
3. To understand the methodology in the identification, analysis and management of risks .
TEACHING
MODULES
HOURS
MODULE 1:
Risk Identification: Risk-Risk and Uncertainty-Types of Risk-Burden of Risk-Sources
of Risk-Methods of handling Risk-Degree of Risk-Management of Risk. Risk 9
Identification-Business Risk Exposures-Individual Exposures-Exposures of Physical
Assets - Exposure to Work-Related Injury. (Theory).
MODULE 2:
Risk Measurement-Evaluating the Frequency and Severity of Losses-Risk Control-
Risk Financing Techniques-Risk Management Decision Methods-Pooling
9
Arrangements and Diversification of Risk. Advanced Issues in Risk Management:
The Changing Scope of Risk Management- Decision Making Other Risk Management
Tools. (Theory).
MODULE 3:
Introduction to Insurance Risk and Insurance -Requirements of an Insurable Risk- -
Insurance vs. Gambling Insurance vs. Hedging Types of Insurance -Essentials of 7
Insurance Contracts. Indian Insurance Industry -Historical Framework of Insurance,
Insurance sector Reforms in India. IRDA-Duties and powers of IRDA-IRDA Act 1999.

72
 MODULE 4:
Basics of Life Insurance-Growth of Actuarial Science -Life Insurance Contract-Life
Insurance Documents-Insurance Premium Calculations. –Duration-Premium
Payment Participation in Profit-Number of Persons Assured-Payment of Policy 6
Amount-Money Back Policies- Annuities-Need of Annuity Contracts, Annuity V/s
Life Insurance, Classification of Annuities. Underwriting and claim settlement.
(Theory).
MODULE 5:
General Insurance- General Insurance Contract-General Insurance Corporation
(GIC). Health Insurance-Individual Medical Insurance – Disability Income
Insurance – Medi-claim Policy – Group Medi-claim Policy – Personal Accident Policy
– Child Welfare Policy-Employee Group Insurance –Group Availability Plan. Fire
9
Insurance, Types of Fire Insurance Policies, Fire Insurance Coverage. Marine
Insurance-Types of Marine Insurance – Marine Insurance principles Important
Clauses in Marine Insurance– Marine Insurance Policies –Marine Risks. Motor
Vehicles Insurance-Types of Motor Insurance, Factors to be considered for
Premium Fixing. Underwriting and claim settlement in general insurance (Theory).
Question Paper: 100 % Theory
PRACTICAL COMPONENTS:
• Analyze the insurance potential in India based on secondary data
• Select insurance company of your interest and study the risk management procedures
followed by that company.
• Analyze risk management techniques used by the banks, cement companies, automobile
companies.\Visit the IRDA website and identify the rules and regulations governed by
IRDA with respect to Marketing of insurance in rural markets.
• Visit Policy Bazaar Portal and study the different types of insurance policies offered by
Indian Insurance Companies.
• Analyze the types of Risk in different sectors of India during Pandemic Situations.
RECOMMENDED BOOKS:
1. Principles of Risk Management and Insurance, George E Rejda, (2009), Twelfth Edition,
Pearson, New Delhi.
2. Insurance and Risk Management, P.K. Gupta, (2010), First Edition, Himalaya Publishing
House, Mumbai
REFERENCE BOOKS:
1. Risk Management and Insurance, Scott E. Harrington, Gregory R Niehaus, (2007), Second
Edition, Tata McGraw Hill Publishing Company Limited, New Delhi.
2. Introduction to Risk Management and Insurance, Dorfman, Mark S., (2008), 10th Edition,
Prentice Hall India, New Delhi.
3. Principles and Practice of Insurance, P. Periasamy, (2009), Second Edition, Himalaya
Publishing House, Mumbai.

73
COURSE OUTCOMES:
CO1 Describe the concept of risk management, mechanism of insurance contract,
legal aspects, and structures of Insurance organization.
CO2 Interpret appropriate insurance policies related to life, health insurance,
medical and marine insurances.
CO3 Analyze enterprise risks and individual risks using different techniques and
communicate economic, legal, ethical aspects for managing the risk.
C04 Appraise the risk and insurance in the business decision making with social
responsibility

CO – PO Matrix

PO1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - 3 - 3
Avg. 3 3 - 3 - 3
Mapping 3-High, 2-Medium and 1-Low

74
 Course Content & Planning
SEMESTER – III
Course: Taxation in Securities Market Course Code:20MBAFM352
No. of Lecture Hours / Week : 03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 0 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:40 SEE Duration:03
L:T:P: 3:0:0 CREDITS :03
COURSE OVERVIEW:
This course provides knowledge about the taxation theory and practice in securities market.
The course covers the concepts like taxation of debt instruments, equity instruments and
other instruments. Student will learn tax incident for the gains (interest and capital) in
securities market.
COURSE LEARNING OBJECTIVES (CLO):
1. To know the basics of the Indian Securities Market-Structure, Participants, Products and
Features.
2. To Know the basic concepts in Taxation, Capital Gains, Sources of Income etc.
3. To Understand the taxation of products available in the market viz., Equity, Debt, ESOPS,
Exchange Traded Funds, Alternate Investment Funds, Real Estate Investment Trusts,
Infrastructure Investment Trust and Derivative products.
4. To comprehend the concept of Taxation in the hands of the Intermediaries, Foreign
Portfolio Investors
MODULES TEACHING
HOURS
MODULE 1:
Introduction to Securities Markets: Securities Market and Securities:
Definitions and Features, Securities Markets: Structure and Participants,
Securities Markets: Products and Features (1.3.1 Cover all securities market
8
products (various types of equity, debt, derivatives, commodities etc.), Masala
Bonds, FCCBs, ADRs, GDRs, Security Receipts (ARC)/Securitization/PTC, REITs
and InvITs, AIFs. Sources of Tax Regulations in Securities Markets (Sources:
GST Council, CBDT Circulars, IT Act, IT Rules)
MODULE 2:
Taxation of Debt Products: Sources of Income A. Interest Income (Accrual
Basis and Receipt Basis). B. Capital Gains. Types of debt products (Tax
treatment of the following bonds when they are listed and when they are
unlisted; also cover stamp duty). Coupon Bond, Zero Coupon Bonds & Deep
8
Discount Bonds, Convertible Bonds, Commercial Papers, Government
Securities Tax Free Bonds, Tax treatment when bonds become Listed from
Unlisted, Other than equity MFs (Cover segregated portfolio, consolidation of
mutual fund), Masala Bonds and FCCB, Security Receipts, Pass Through
Certificates (PTC)

75
MODULE 3:
Taxation of Equity Products – Sources of Income (Dividend Income and
Capital Gains). Tax treatment for Listed Equity Shares (Securities Transaction
Tax (STT), Stamp duty, Other Charges and Fees, Grandfathering)(importance 8
of contract notes), Unlisted Shares, Preference Shares, GDR/ADR, Warrants.
Taxation in Equity Oriented Mutual Funds (including Fund of Funds and ELSS;
LTCG, STCG, Dividend, Grandfathering; Mutual Funds SIPs, SWPs, STP). Equity
Derivatives (Capital Gains & Audit in case of derivatives by
individuals/Companies (section 44 of IT Act)
MODULE 4:
Taxation of Other Products: tax aspects of Employee Stock Ownership
(ESOPs), Sovereign gold bonds, Annuities (NPS Tier 1 & Tier 2), Exchange 10
Traded Funds (ETFs), Alternate Investment Funds (AIF), Real Estate
Investment Trusts (REITs), infrastructure Investment Trust (InvITs) and
Other Derivative Products
MODULE 5:
Indirect Taxes in Securities Markets - GST implication on Mutual funds,
Mutual fund distributor, Broking business, PMS, Investment Adviser, REITs,
InvITs, AIF and any other market intermediary.
Taxation in the hands of Intermediaries and Foreign Portfolio Investors 6
(FPIs): Taxes paid by the different Securities Market Intermediaries.
Taxes/surcharges levied on FPIs (in case of investments in Debt, Equity and
Infrastructure Bonds). Treatment of different categories of FPIs for various
instruments.
Question paper: 50% Theory and 50% Numerical
PRACTICAL COMPONENTS:
1. Consider transactions of 3 traders in securities market and compute taxable income.
2. Visit any stock broking house and find out how to optimize tax burden for a trader.
RECOMMENDED BOOKS:
1. Securities Operations and Risk Management, National Institute of Securities Markets -
An Educational Initiative of SEBI. Taxmann.
2. Taxation in Securities Markets, National Institute of Securities Markets | An Educational
Initiative of SEBI, Taxmann.
Reference Book:
1. Financial Transactions Taxes, Mr.Parthasarathi Shome, Ms.Janet Gale Stotsky (1995).
2. Taxmann's Equalisation Levy Commodities Transaction Tax & Securities Transaction Tax
with Rules - Annotated & Amended text as Amended by the Finance Act, 2021 | 2021
Edition, Taxmann (2021).
COURSE OUTCOMES:
CO1 Discuss the concepts and functions securities market.
CO2 Examine the transactions in the security market and provide necessary tax treatments.

CO3 Identify the transactions that initiates tax incidents on debt, equity, and other
instruments.

76
CO4 Recommend tax optimization for various market intermediaries

CO-PO Mapping

PO1 PO2 PO3 PO4 PO5 PO6

CO1 3 - - - - -
CO2 - - - - - -
CO3 - 3 - - 3 -
CO4 - - - - - 2
Avg. 3 3 - - 3 2
Mapping 3-High, 2-Medium and 1-Low

77
 AUTONOMOUS SYLLABUS (2020-21)
HR SPECIALISATION
III SEMESTER – List of Subjects

Sl.no. Course Code Course Name

1 20MBAHR32 Recruitment and Selection

2 20MBAHR33 Human Resource Analytics
3 20MBAHR341 Industrial Relations and Legislations
4 20MBAHR342 Leadership for Managers
5 20MBAHR351 Compensation & Reward System
6 20MBAHR352 Emotional Intelligence

78
 Course Content & Planning
SEMESTER – III
Course Name: Recruitment & Selection Course Code: 20MBAHR32
No. of Lecture Hours/Week : 03 CIE Marks: 50
No. of Tutorial/Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture Hours: 50 SEE Duration: 03 Hrs.

L: T:P : 3:0:2 CREDITS: 04

COURSE OVERVIEW:
Recruitment and selection are the major function of the human resource department and
recruitment process is the first step towards creating competitive strength and the strategic
advantage for the organizations. The recruitment process involves a systematic procedure from
sourcing the candidates to arranging and conducting the interviews and requires resources and
time. Gives insights about the selection process and role of interviews in the selection process.
Throws light on Testing and Assessment Testing in Occupational Selection. Provides insights
about various testing tools used for the effective selection of the right candidates and also
throws light on the things to be considered before deciding on final hire.
COURSE LEARNING OBJECTIVES (CLO):
1. To give practical insights on various principles and practices of recruitment and selection
used in effective hiring.
2. To provide a conceptual and application-based selection procedure followed in the
Industry.
3. To give insights about the latest selection tools in the corporate sector.
4. To give awareness to students about testing, reference checking, and appo intment orders
formalities during job recruitment and selection.
TEACHING
MODULES
HOURS
MODULE 1:
Introduction to Workforce Planning, Assessment, and Recruitment
Analytics: Work and Jobs, Millennials at the workplace, Evolution of Work 10
Structure, Organizing the Work, Strategic Job Redesign, Recruitment Strategy: An
Internal Approach, Recruitment Strategy: An External Approach, Legal and Ethical
Considerations.
MODULE 2:
Recruitment Analysis, Job Analysis, Job Description, and Job Design: Identify
the job to examine, determine appropriate information sources and collect Job - 9
Related Data, Organize, and analyze data, Job Description and Competency.
MODULE 3:
Job Evaluation: The Job Evaluation Process, Examine Compensable Factors
Using the Rating/Weighting Evaluation Method; Determine Overall Job Value; 9
Determining Compensation using Job Evaluation Data; Legal and Ethical
Considerations for Job Evaluation.

79
MODULE 4:
Selection and Interview Strategy and Process: Millennials shaping the
Recruitment landscape in the organizations; Strategies for recruiting and 10
selecting Generation Y into the workforce, Developing Effective Interviewers,
Interviewing Techniques, Assessment Centers; Simulations.
MODULE 5:
Testing and Assessment Testing in Occupational Selection: Assessment of
KSA, Personality Assessment, Honesty and Integrity Assessment, Administration
of tests and assessments. 12
Making the Hire—Final Assessment of Candidate– Biodata and Application
Forms, Implications of Using Social Media Content in Hiring Decisions,
Background Checks, Reference Checks, Pre-employment Testing, Making a Job
Offer, Transitioning from Job Candidate to Employee, Induction, Placement.
PRACTICAL COMPONENTS:
• Design a Job Advertisement and calculate the cost, Paper Print mode, Social Media
formalities.
• Meet a Manager (whichever stream), interact and design a JD for that role.
• Meet HR Manager / Officer and ask Best 10 Interview Questions they ask during Candidate
interaction.
• Visit the HR department, and take part in shortlisting/ Scrutiny the CV.
• Students need to identify two jobs in the college and need to do job analysis for those
positions using any of the job analysis methods.
• Select and analyze any two of the Job postings advertisements in Newspapers to know more
about the job description and job specifications mentioned in each advertisement for every
post.
• Students can identify 4 or 5 jobs of their interest and can create Advertisements for the same
imaging that they are Proprietors of the companies and hiring for these positions.
• Debate on the Advantages and disadvantages of hiring external and Internal for the selected
jobs like Police Constable, Doctor, CEO, Mechanical Engineer, Professor, etc.
• Role play: Students can do the role play for the entire process of hiring and selecting 3 or 4
selected roles in a specific industry.
RECOMMENDED BOOKS:
1. How to Recruit, Incentives, and Retain Millennials, Director Indian Institute of Management,
Rohtak Sage Publications, 2019.
2. Recruitment and Selection- Strategies for Workforce Planning & Assessment - University of
Bridgeport, USA Carrie A. Picardi, Sage Publication, 2019.
3. Nipun Sharma, Human Resource Management: Theory and Practices R. C. Sharma, Sage
Publication India Pvt. Ltd., 2019
REFERENCE BOOKS:
1. Human Resource Management: Concepts, Practices, and New Paradigms Amitabha
Sengupta, Sage Publication India Pvt. Ltd 2018.
2. Leadership: Theory and Practices Peter G. Northouse Sage Publication India Pvt. Ltd 7/e,
2016
3. Performance Management and Appraisal System T. V Rao Response Books 2004.

80
COURSE OUTCOMES (COs):
CO1 Explain the principles of Recruitment and Selection trends in the industry
Interpret knowledge of the latest conceptual framework used in job analysis, job
CO2
evaluation, recruitment and selection process applied in organizations
Analyze the recruitment and selection tools and techniques in various sectors for
CO3
hiring right candidate for the right job.
CO4 Determine strategies for workforce planning and assessment and analyze the hiring
management system followed in various companies for effective hiring.

CO – PO Mapping

PO1 PO2 PO3 PO4 PO5 PO

CO1 3 - - - - -
CO2 3 2 - 2 - -
CO3 3 2 - - - 2
CO4 - 2 2 - - -
Avg. 3 2 2 2 - 2
Mapping 3-High, 2-Medium and 1-Low

81
 Course Content & Planning
SEMESTER –III
Course Name : Human Resource Analytics
Course Code:
20MBAHR33
No. of Lecture Hours/Week: 03 CIE Marks: 50
No. of Tutorial/Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture Hours :50 SEE Duration: 03 Hrs.

L: T:P : 3:0:2 CREDITS: 04

COURSE OVERVIEW:
HR analytics enables HR professionals to make data-driven decisions to attract, manage, and
retain employees. It is a practical application of statistical analysis that focuses on providing
actionable recommendations. HR analytics, and the ability to track, store, retrieve, analyze, and
interpret HR data to support decision making. 3Analysts in this field focus on how to apply the
insights they derive from data. Students use applicable benchmarks/metrics to conduct research
and statistical analysis related to Human Resource Management.

COURSE LEARNING OBJECTIVES (CLO):

1. The student will be able to identify the relevance, importance, and application of HR
Analytics in the Organization.
2. The student will be able to apply and solve workplace problems through the application
of HR Analytics in the Organization.
3. The student will be able to classify and categorize different models and approaches to HR
Analytics in the Organization.
MODULES TEACHING
HOURS
MODULE 1:
Introduction to HR Analytics: Aligning HR to business through HR analytics,
Application of HR, and Predictive Analytics. HR Analytics Framework and Models. 10
Rise of HR Analytics: Pitfalls of HR Analytics, Levels of Analysis, Conducting HR
Analytics, Applying HR Analytics, Scope of Big Data in HR Analytics, Text Analytics
in HR Analytics.
MODULE 2 :
HR Analytics and Data: Big Data for HR, Transforming HR Data, Process of Data
Collection, HR Report Visualization, Performing Root Cause Analysis. Datafication 10
of HR.
Forecasting and Measuring HR value with HR Analytics: Value Propositions
and HR Decisions. Sustainability in HR decisions, Optimization through HR
Analytics, HR Forecasting, Predictive HR analytics.
MODULE 3 :
HR Business Process and HR Analytics: Statistical Modelling for HR Research and
HR Decision-making, Data analysis for HR, Decision making for HRIS, HR Metrics, 10
HR Scorecard, Dashboards.

82
MODULE 4:
Applications of HR Metrics and Creating HR Dashboards: HR Metrics, Types of HR
Metrics, Staffing Metrics, Training and Development Metrics, Application-oriented
Exercises 10
HR Decision-making and HR Analytics: HRA decision-making process, Predictive
HR analytics and changing role of HR managers.
MODULE 5:
HR Analytics and Predictive Modelling: HR Predictive Modelling, Tools
Techniques, Data, and information of HR Predictive Modelling 10
HR Analytics for Future: Understanding Future HR
PRACTICAL COMPONENTS:
• To visit an Organization and interact with Analyst who deals with HR function; know how
the data is used and worked.
• Prepare a dashboard and analysis various functions and interrelations of data.
Work on Excel through real-time data of any company and generate Predictive analytics
RECOMMENDED BOOKS:
1. HR Analytics- Understanding Theories and Applications, Bhattacharya, Dipak Kumar, SAGE
Texts, India 2017
2. Practical Applications of HR Analytics, Pratyush, Banerjee; Jatin Pandey; Manish Gupta, SAGE
Texts, India 2019
3. Winning on HR Analytics- Leveraging Data for Competitive Advantage, Ramesh, Soundarajan
and Kuldeep Singh, Sage Publication India Pvt. Ltd. 2016
REFERENCE BOOKS:
1. Applying Advanced Analytics to HR Management Decisions: Methods for Selection,
Developing Incentives, and Improving Collaboration Sesil James, C Pearson, New Jersey,
2017
2. Predictive Analytics- Mastering the HR Matrix Martin Edwards and Kirsten Edwards Kogan
Page 2019
3. Fundamentals of HR Analytics: A Manual on Becoming HR Analytical Fermin Diez, Mark
Bussin, Venessa Lee Emerald Publishing Limited 2019
COURSE OUTCOMES (COs):
CO1 Describe the practical insight of HR Processes, HR analytics, and predictive modeling
used to solve issues of HR
CO2 Illustrate critically the data related to workplace problems, and cost implication
decisions.
CO3 Analyze the application of datafication of HR, predictive analytics tools and techniques
for better decision making
CO4 Select the data driven decisions considering legal and ethical aspects of the business.

83
 CO – PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - 3 - - - -
CO4 - 3 - 3 - 2
Avg. 3 3 - 3 - 2

Mapping 3-High, 2-Medium and 1-Low

84
 Course Content & Planning
SEMESTER – III
Course Name: Industrial Relations and Legislations Course Code: 20MBAHR341
No. of Lecture Hours / Week: 03 CIE Marks :50
No. of Tutorial / Practical Hours / Week: 00 SEE Marks: 50
Total No. of Lecture Hours :40 SEE Duration: 03 Hrs.
L: T:P: 3:0:0 CREDITS: 03
COURSE OVERVIEW:
Industrial Relations and Legislations is that kind of subject which deals with different legal
frameworks and acts related to employment and safeguard the interest of employees’ and
employers’ by having a harmonious relationship between employees and employer. Labor Laws
play a major role in taking care of employee and employer relationships. This course helps to
know more legal frameworks that help students to maintain a balanced industrial relation.
COURSE LEARNING OBJECTIVES (CLO):
1. Gain knowledge of Industrial relations and labor laws to solve problems related to IR.
2. Understand provisions of various acts related to labor laws for better decision making which
is ethical and socially responsible
3. Knowledge of legal aspects that helps to improve the relationship between employee,
employer, and the government.
4. Understand the impact of various labor law provisions while taking decision based on facts.
TEACHING
MODULES
HOURS
MODULE 1:
Fundamental Aspects of Industrial Relations: Approaches to Industrial
Relations, Trade Unions: State and Employer/Management, Evolution of Labor 8
Legislation in India - Introduction, History, Objectives, Legislations in India, Rights
of Woman Workers; The Present Labor Laws and Codes
MODULE 2:
The Factories Act, 1948: Licensing and Registration of Factories, Health and Safety
of Workers, Provisions Related to Working Conditions, Hazardous Processes, 8
Employee Welfare and Working Hours, Employment of Young Persons and Women,
Annual Leaves with Wages, Penalties and Contingence of Offences.
MODULE 3:
Social Security Act : The Employees’ Compensation Act, 1923, The Employees’
8
Provident Funds and Miscellaneous Provisions Act, 1952, The Payment of Gratuity
Act, 1972.
MODULE 4:
Wages Act : The Payment of Wages Act, 1936, The Minimum Wages Act, 1948, The 8
Payment of Bonus Act, 1965

85
MODULE 5:
Employee Relations Act : The Industrial Disputes Act, 1947, The Industrial 8
Employment (Standing Orders) Act, 1946.
PRACTICAL COMPONENTS:
• Visit Any Organization and discuss the applicability of Laws at the workplace
• Meet HR Manager and discuss the statutory and non-statutory measure
• Visit the Labor Department Government, and Interact with Labor Commissioner
RECOMMENDED BOOKS:
1. Industrial Relations and Labour Laws for Managers- Parul Gupta- Sage Publication India Pvt.
Ltd- 2019
2. The SAGE Handbook of Industrial Relations- Paul Blyton, Edmund, Heery, Nicolas Bacon,
Jack Fiorito- Sage Publication- 2008
3. Labour and Industrial Laws- P. K. PADHI- Prentice Hall India Pvt., Limited-2017
REFERENCE BOOKS:
1. Bare Acts, Ministry of Labour- GOI- 2019.
2. The Idea of Labour Law- Guy Davidov, Brian Langille- The Oxford University Press- 2011
3. Labour and Industrial Laws- PADHI, P. K- PHI Learning Pvt.Ltd- 2019
COURSE OUTCOMES (COs):

CO1 Discuss the knowledge of Industrial relations and labor laws to solve problems related to
IR.
CO2 Apply the provisions of various acts related to labor laws to make the ethical and socially
responsible decision making.
CO3 Analyze and communicate legal aspects that improve industrial relations.
CO4 Assess the influence of various labor law provisions while making data-driven decisions.

CO – PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - - - - - 3
CO3 - - - 3 - -
CO4 - 3 - - - -
Avg. 3 3 - 3 - 3
Mapping→3-High, 2-Medium, and 1-Low

86
 Course Content & Planning
SEMESTER – III
Course Name: Leadership for Managers Course Code: 20MBAHR342
No. of Lecture Hours/Week :03 CIE Marks: 50
No. of Tutorial/Practical Hours / Week: 00 SEE Marks: 50
Total No. of Lecture+ Tutorial/Practical Hours:40 SEE Duration: 03 Hrs
L:T:P:3:0:0 CREDITS: 03
COURSE OVERVIEW:
This course aims to expose students to the emerging paradigms of Leadership. Concepts, theories,
and models of leadership that assists leaders to take better decisions. Helps to understand the
qualities of leaders that is required to lead teams, face and overcome challenges .
COURSE LEARNING OBJECTIVES (CLO) :
1. Understand the concept of leadership theories and practices to solve business problems.
2. Know the importance of value-based Leadership
3. Understand the strategies that helps to lead themselves and others in the achievement of
organizational goals, contributing effectively to a team environment.
4. Understand the abilities of leadership that demonstrates social responsiveness and ethics.
Teaching
MODULES HOURS
MODULE 1:
Introduction to Leadership: Importance of leadership, Leadership theory paradigms, 8
levels of analysis of leadership theory.
MODULE 2:
Leadership Traits and Ethics: Personality traits and leadership, traits of effective leaders, 8
Leadership attitudes, ethical leadership.
MODULE 3:
Leadership behaviour and styles, University of Michigan and Ohio studies, Leadership
8
grid, Leadership and motivation, Content and process theories, Reinforcement theory,
Contingency leadership theories and models.
MODULE 4:
Team Leadership: Leadership skills for effective team meetings, Ginnet’s team
effectiveness leadership model, virtual and self-managed teams, the changing role of 8
leadership in self-managed teams.
MODULE 5:
Evolution of Dyadic theory, Leader member exchange theory, Delegation, Coaching,
Managing conflict. Organizational Leadership Stewardship and servant leadership,
Leadership of culture and diversity, Creating high performance culture, Strategic 8
leadership. succession, Leadership development programs, Evaluation of leadership
development efforts.

87
 PRACTICAL COMPONENTS:
• Case discussion of Great Leaders
• Activity Based methodology to make students understand Leadership
RECOMMENDED BOOKS:
1. Effective Leadership- Lussier/ Achus, Third edition, Thomson Southwestern, 2007.
2. Leadership-Enhancing the Lessons of experience, Hughes, Ginnet, Curphy, Fifth edition, Tata
McGraw Hill, 2006.
3. Leadership-Research findings, Practice, and skills, Andrew J Durbrin, Fourth edition,
Biztantra, 2007.
REFERENCE BOOKS:
1. Leadership in Organizations, Gary Yukl, Pearson Education, 6th Edition.
2. The Leadership Experience, Richard L Daft, Cengage Learning, 2nd Edition, 2002.
3. Dynamics of leadership, Craig Watson, Jaico Publication.
4. The art of leadership, George Manning and Kent, 2nd edition, McGraw Hill Education
COURSE OUTCOMES (COs):
CO1 Discuss the concept of leadership theories and practices to solve business problems.
CO2 Demonstrate value-based Leadership.
Analyze strategies that helps to lead themselves and others in the achievement of
CO3
organizational goals, contributing effectively to a team environment.
CO4 Decide the leadership abilities to demonstrate social responsiveness and ethics.

CO PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 - - - - -
CO2 - - 3 - - -
CO3 - - - - 3 -
CO4 - - - - - 3
Avg. 3 - 3 - 3 3
Mapping→3-High, 2-Medium, and 1-Low

88
 Course Content & Planning
SEMESTER – III
Course Name: Compensation and Reward System Course Code: 20MBAHR351
No. of Lecture Hours / Week: 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 00 SEE Marks: 50

Total No. of Lecture Hours: 40 SEE Duration: 03 Hrs.

L: T:P: 3:0:0 CREDITS: 03
COURSE OVERVIEW:
Compensation Management and Reward System is a course that gives insight into models and
theories related to payment in an organization. It also focuses on how compensation can
motivate employees to achieve objectives. This course illuminate’s knowledge about the use of
compensation as cost-effective tools to make employees perform better towards the growth of
the organization.
COURSE LEARNING OBJECTIVES (CLO):
1. Gain knowledge of Compensation management models and theories to solve problems
related to compensation.
2. Understand the importance of data related to compensation and reward systems to take
wage determination, pay for performance, and cost implication decisions.
3. Understand the implications of compensation and reward systems in addressing global,
economic, and legal aspects of the business.
4. Know the significance of various policies in designing ethical and socially responsible
compensation systems.
TEACHING
MODULES HOURS
MODULE 1:
Conceptual Framework: Compensation, Total Compensation/Reward,
Compensation Approach, Wages/Salaries, Theories of Wages, Does Compensation 8
Motivate Behaviour Compensation Philosophy, Strategy, Policy, Base of
Compensation Management, Compensation, and Legal Issues.
MODULE 2:
Compensation Management: Methods of Wage Payment, Satisfactory Wage
System, National Wage Policy in India, Wage Policy at the Organizational Level,
8
Wage Problems in India, Components/Functions of Compensation
Management/W&S Admin

89
MODULE 3:
Divergent Systems for Wage Determination in Practice in Indian
Organizations: Management’s Strategy, Reward Policy, Reward Management, Pay
Reviews, Procedures for Grading Jobs Fixation, Controlling Payroll Costs, 8
Evaluation of Reward Processes, Some Other Trends, Boardroom Pay; Divergent
Systems and Institutions for Wage Fixation in Practice in India.
MODULE 4:
Contingent Pay, Pay for Performance, Competence: Competency-Based Pay,
Skill-Based Pay, Team-Based Rewards, Gainsharing, Profit-Sharing Profit-Related 8
Pay and Beyond Other Cash Payments and Allowances, Competency-based Pay-
Framework, Model and Challenges; Pay for Performance.
MODULE 5:
Designing and Operating Non-financial Benefits (Intrinsic and Relational
Rewards): Role of Non-financial Benefits/Rewards on Employee Motivation,
8
Heineken’s Refreshing Approach to Reward, Non-financial Metrics Intellectual
Capital Assessment and Market Implications of Human Capital, Recognition, Praise,
Achievement, Value Addition in Personality.
PRACTICAL COMPONENTS:
• Can visit the College Finance dept and try to know various Comp and Ben functions.
• Meet Finance / HR Manager in an Organisation, ask how the Budget of Govt. will help
them formulate the C/B policy.
• Visit an Organisation, study the Policy related to C/B, and suggest any observation made
by you based on Theoretical inputs
RECOMMENDED BOOKS:
1. Compensation Management- R. C. Sharma, Sulabh Sharma- Sage Publication India Pvt. Ltd-
2019
2. Compensation and Benefit Design- Biswas, Bashker, D- Pearson Publication- 2013
3. Managing Employees Performance and Rewards- Shields- Cambridge Press-2007
REFERENCE BOOKS:
1. Human Resource Information Systems: Basics, Applications, and Future Directions-
Michael J. Kavanagh, Mohan Thite, Richard D. Johnson- Sage Publication India Pvt. Ltd-
3/e, 2015
2. Competency-Based Human Resource Management- Anindya Basu Roy, Sumati Raym- Sage
Publication India Pvt. Ltd- 2019
3. Compensation and Reward Management- Singh, B D- Excel Books- 2007
COURSE OUTCOMES (COs):

CO1 Describe the knowledge of Compensation management models and theories to solve
problems related to compensation.
Illustrate the data related to compensation and reward systems to take wage
CO2
determination, pay for performance, and cost implication decisions.

90
 Analyze the implications of the compensation and reward system in addressing the
CO3
global, economic, and legal aspects of the business.
Assess the influence of various policies in designing ethical and socially responsible
CO4
compensation systems.

CO – PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - - 3
Avg. 3 3 - 3 - 3
Mapping→3-High, 2-Medium, and 1-Low

91
 Course Content & Planning
SEMESTER – III
Course Name : Emotional Intelligence Course Code: 20MBAHR352
No. of Lecture
: 03 CIE Marks: 50
Hours/Week
No. of Tutorial / Practical
: 00 SEE Marks: 50
Hours / Week
Total No. of Lecture +
: 40 SEE Duration: 03 Hrs.
Tutorial / Practical Hours
L: T:P : 3:0:0 CREDITS: 03
COURSE OVERVIEW: Emotional intelligence describes the ability to understand one’s own feelings.
It also provides great insight on how emotion influences motivation and behavior. The concepts of
Emotional Intelligence have been around since the early 20th century, but th e term was first
introduced by Wayne Payne in 1985. With our Emotional Intelligence workshop participants will
gain a better understanding of self-management and self-awareness. This in turn will give them
better insight and control over their actions and emotions. With a greater understanding of emotions
your participants will experience a positive impact on their professional and personal lives
COURSE LEARNING OBJECTIVES (CLO):
1. Employ emotional intelligence competencies to effectively interact with colleagues and
employees in building stronger relationships
2. Apply the concepts and techniques in the workplace
3. Use the skills to have a positive impact in their lives
4. Enable the students to know the importance of EI in life and at workplace.
TEACHING
MODULES
HOURS
Module 1: Introduction to Emotional Intelligence: What is EI, EQ & IQ Historical
Roots of Multiple Intelligences & EI, Power of Emotions, The Emotional Brain &
8
Amygdala Hijack, Physiology of Emotions, Application of Physiology of Emotions

Module 2: Building Blocks of Emotional Intelligence: Ability Based Model (Mayer

& Salovey) Perception, Employment, Comprehension, Management Trait Model of
Self-Efficacy (K.V. Petrides) Mixed Model (Daniel Goleman) Personal Competence
8
(Self Awareness, Self-Management & Motivation) Social Competence (Empathy &
Social Skills) Empathy Understanding Empathy, Application of Self-Efficacy of EI.

Module 3: Aspects & Impact of Fundamental Elements of Emotional Intelligence,

Seven Elements defined in Behavioral terms, Five Elements defined in
competence terms. Application of Impact of fundamental elements of EI in our
8
daily life, Initial Self-Assessment on EI Elements (Internal) 360-degree
Assessment Map EI Behavioural Test (External) Behavioural EQ Measuring
Behaviour EQ

92
Module 4: Measuring Emotional Intelligence & Behavioural EQ Initial Self-
Assessment on EI Elements (Internal), 360-degree Assessment Map, EI
8
Behavioural Test (External) Behavioural EQ, Measuring Behaviour EQ, DISC
Test, Role Play on DISC Behaviour Identification
Module 5: Emotional Intelligence at workplace, the role of EI in leadership, EI and
Leadership styles, Need of EI in Building Teams. Training of EI in organization,
developing emotional competencies through relationship at work and 8
implementing EI programs
Practical Components
• Complete online ESCI (Emotional Social Competency Inventory) test, analyze it and submit
report.
• You will be assigned to a team that must develop 4 EI exercises for first-year students. Each
exercise should follow the format below: Name of Exercise: Materials Needed: Brief description
of the exercise: EI dimensions tapped (use EQi 2.0 15 subscales): T ime anticipated: Detailed
instructions for the exercise: (This part should include how the group leader should set up the
exercise and what participants must do at various parts of the exercise, debriefing questions for
the group.
Recommended Books:
1. Working with Emotional Intelligence: Bloomsbury Publication Daniel Goleman (1998)
2. Games People Play: The Basic Handbook of TA: Eric Berne (1964)
3. The Language of Emotional Intelligence: The Five Essential Tools for Building Powerful and
Effective Relationships: Jeanne Segal 45 15 (2008)
4. The Brain and Emotional Intelligence: New Insights: Daniel Goleman HBR's 10 Must Reads on
Emotional Intelligence (2015)
COURSE OUTCOMES (COs):
CO1 Explain EI theories and practices to solve Interpersonal related problems.

CO2 Apply EI models and approaches in an ethical and socially responsible manner that
contributes to achieving team effectiveness
CO3 Analyze various EI techniques for productive decisions

CO4 Evaluate effects of Leadership with EI which helps in global, economic, and legal aspects of
business.
CO-PO Mapping
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - 3 3
Avg. 3 3 - 3 3 3
Mapping→3-High, 2-Medium and 1-Low

93
 AUTONOMOUS SYLLABUS (2020-21)
MARKETING MANAGEMENT SPECIALISATION
III SEMESTER – List of Subjects

Sl.no. Course Code Course Name

1 20MBAMM32 Consumer Behavior

2 20MBAMM33 Integrated Marketing Communication
3 20MBAMM341 Services Marketing
4 20MBAMM342 B2B Marketing Management
5 20MBAMM351 Sales and Retail Management
6 20MBAMM352 Marketing Research and Analytics

94
 Course Content & Planning
SEMESTER – III
Course Name: Consumer Behavior Course Code: 20MBAMM32
No. of Lecture Hours/Week: 03 CIE Marks: 50
No. of Tutorial/Practical Hours/Week: 02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs.
L: T:P: 3:0:2 CREDITS: 04
COURSE OVERVIEW:
The study of consumers helps students to improve their marketing strategies by understanding: the
psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands,
products) of how the consumer is influenced by his or her environment while shopping or making
other marketing decisions. This course is an overall study of the behavioral aspects of a consumer as an
individual, or in the context of a group or an organization.
COURSE LEARNING OBJECTIVES (CLO):
1. To understand the concept of purchasing decision and its influences on consumer behavior.
2. To provide an insight of the psychological behavioral concepts of consumers.
3. To study the social and cultural dimensions influencing consumer behavior.
4. To enhance the knowledge of emerging trends in consumer behavior.
MODULES TEACHING
HOURS
MODULE 1:
Introduction to the study of Consumer Behavior: Understanding Consumer Behavior, 7
Value and the Consumer Behavior Framework, Consumerism, Consumer Movement in India,
Research on Consumer Behavior, Consumer Behavior and Society.
MODULE 2:
Models of Consumer Behavior: Input-Process-Output Model, Nicosia Model, Howard Sheth 8
Model, Engel Kollat-Blackwell Models of Consumer Behavior. Consumer Decision Making:
Process, Process of On-line Decision Making. Customer Relationship Management and e-
CRM.
MODULE 3:
PART-1 Individual Influences on Consumer Behavior: Motivation, Personality, Basics, 12
Self and Self-Image, Perception - Basics, Dynamics, & Marketing implications.
MODULE 4:
PART-2 Individual Influences on Consumer Behavior: Learning, Attitude, Persuasive 10
Communication strategies and its Marketing implications.
MODULE 5:
External Influences on Consumer Behavior: Social Class, Culture, Subculture, Cross
13
Culture, Groups, Family, Reference Group Consumer Influence and Diffusion of Innovations,
Adoption Process.

95
PRACTICAL COMPONENTS:
• Students can go to malls and unorganized retail outlets and observe the behavior of consumers of
different demographic segments while buying different category of goods. The students need to
present the findings followed with a group discussion.
• Students must prepare a questionnaire and conduct the survey on consumer buying behavior and
present the findings in the class.
• Meet your friends and conduct a survey to find what are the important factors in their purchase of
mobiles, shoes, bags etc.
• Conduct a study on advertisements regarding a specific product and find out how consumer deal
with the information overload.
RECOMMENDED BOOKS:
1. Consumer Behavior - Barry J. Babin | Eric G. Harris | Ashutosh Mohan, 1/e, 2016, Cengage Learning
2. Consumer Behavior: A Managerial Perspective, Dr. Dheeraj Sharma, Jagdish N Sheth, Banwari
Mittal,1/e, Cengage Learning
3. Consumer Behavior - Leon Schiff man, Lesslie, Kanuk, 10/e, Pearson, Latest edition.
REFERENCE BOOKS:
1. Consumer Behavior in Indian Perspective – Suja Nair, Himalaya Publications, 2015
2. Consumer Behavior: Building Marketing Strategy – Del I. Hawkins, & Others, 11/e, TMH,
3. Consumer Behavior- Satish K. Batra& S H Kazmi, Excel Books.

COURSE OUTCOMES (COs):

CO1 Explain the fundamental concepts and models of Consumer Behavior.
CO2 Apply the psychological behavioral practices adopted in consumer decision making.

CO3 Analyze the factors influencing the behavior of an individual and a group by framing effective
communication strategies
CO4 Determine the consumer social responsiveness and consumer research in achieving the marketing
goals.

CO-PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - - 2
Avg. 3 3 - 3 - 2
Mapping: 3-High, 2-Medium and 1-Low

96
 Course Content & Planning
SEMESTER – III
: Integrated Marketing
Course Name Course Code : 20MBAMM33
Communication
No. of Lecture Hours / Week : 03 CIE Marks : 50
No. of Tutorial / Practical
: 02 SEE Marks : 50
Hours / Week
Total No. of Lecture +
: 50 SEE Duration : 03 Hrs.
Tutorial / Practical Hours
L:T:P : 3:0:2 CREDITS : 04
COURSE OVERVIEW :
Communication plays an important role in any marketing activity. Communication in marketing focuses on
different aspects of informing the customers/target audience. This subject discusses about all types of
communication mix such as advertisements, direct marketing, internet marketing, sales promotion, personal
selling, publicity and public relations. The subject also helps in analyzing the suitability of different
communication mix for different segments, products, different trends, needs, wants and so on which helps
in understanding and promoting the products and services according to the requirements of customers.
COURSE LEARNING OBJECTIVES (CLO) :
1. To build a comprehensive framework for integrated marketing communications.
2. To study the advertising, publicity, personal selling, direct marketing and sales promotion.
3. To study the importance of media planning and strategy in enhancing the efficiency of
communication.
4. To enhance knowledge of emerging trends in integrated marketing communications.
TEACHING
MODULES HOURS
MODULE 1:
Introduction to IMC: Role of IMC in marketing process, IMC planning model, Marketing and
promotion process model. Communication process, steps involved in developing IMC program, 12
Effectiveness of marketing communications Purpose, Role, Functions, Types, Advertising appeal in
various stages of PLC
MODULE 2:
Advertising Agency: Type of agencies, Services offered by various agencies, Advertising
10
objectives and Budgeting: Goal setting – DAGMAR approach, various budgeting methods
used.
MODULE 3:
Media planning: Developing Media plan, Problems encountered, Media Evaluation Print,
10
Broadcast media, Support media in advertising. Media strategy: Creativity, Elements of
creative strategies and its implementation, Importance of Headline and body copy.
MODULE 4:
Direct Marketing: Features, Functions, Growth, Advantages/Disadvantages and Direct
12
Marketing Strategies. Promotion: Meaning, Importance, tools used,
Conventional/unconventional, drawbacks, push pull strategies, Integration with

97
advertising and publicity Public relation/ Publicity:- Meaning, Objectives, tools of public
relations, Public relation strategies, Goals of publicity, Corporate Advertising – Role, Types,
Limitations, PR Vs Publicity.
MODULE 5:
Monitoring, Evaluation and control: Measurement in advertising, various methods used
6
for evaluation, Pre-testing, Post testing.

PRACTICAL COMPONENTS :
• Study the role of newspapers, radio, television, billboards, internet and other media in the marketing
of mobiles, cold drinks, jeans, mobiles etc.
• Take an advertisement introducing a new product like soap, biscuit etc and find the media in which it
was advertised. Ask your friends if they can recall this advertisement and the message. Analyze if they
would or would not buy the product on the basis of this advertisement? And why?

RECOMMENDED BOOKS :
1. Advertising & Integrated Brand Promotion - O’Guinn, Allen, Semenik, Cenage Learning.
2. Advertising and Promotions IMC Perspectives: Belch and Belch, 9/e, Tata McGraw Hill,2012.
3. Integrated Advertising, Promotion, and Marketing Communications, Clow, Baack, 3/e,Pearson
Education, 2007.
REFERENCE BOOKS :
1. Foundations of Advertising, Chynawalla & Sethia, HPH, 2007.
2. Advertising management - Rajeev Batra, John G Myers & Aaker, 5/e, PHI, 2007.
3. Event marketing and management- Sanjaya Singh, Vikas Publication, 2003.
4. Advertising Basics, Vilanilam, Varghese, Response BOOKS, 2007.
5. Advertising, Sangeeta Sharma &Raghuvir Singh, PHI, 2006.
COURSE OUTCOMES (COs):
CO1 Explain the theoretical knowledge and comprehensive framework of all integrated marketing
communications tools applied in marketing.
CO2 Apply the various marketing communications tools in various aspects of managerial decision making
of promotional activities
CO3 Analyze the integrated marketing communications plan and media mix ethically and frame
promotional strategies.
CO4 Select the best strategy to effectively communicate and serve the customers in ac hieving the
organizational goals.

98
 CO-PO Mapping
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - - - 2
CO4 - - - 3 3 -
Avg. 3 3 - 3 3 2
Mapping: 3-High, 2-Medium and 1-Low

99
 Course Content & Planning
SEMESTER – III

Course Name: Services Marketing Course Code: 20MBAMM341

No. of Lecture Hours/Week: 03 CIE Marks: 50
No. of Tutorial/Practical Hours/Week: 0 SEE Marks: 50

Total No. of Lecture Hours + Practical Hours + Practical Hours : 40 SEE Duration :03

L:T:P : 3:0:0 CREDITS: 03

COURSE OVERVIEW:
Service marketing is a study of the unique characteristics of services, requiring different strategies
compared to the marketing of physical goods. Services marketing typically refers to both (B2C)
and (B2B) services, and expanded marketing mix which consists of the seven Ps, product, price, place,
promotion, people, physical evidence and process. This, course highlights the reasons for service gap
occurrence and bridging the gap with suitable marketing strategies in industry practice. Also focused
on the role of customers, employees, and challenges in delivering services.
COURSE LEARNING OBJECTIVES (CLO):
1. To acquaint the students with the characteristics of services and their marketing implications along
with emphasizing on GAPs model.
2. To acquaint the students with the reasons for service gap creation and role of service research.
3. To discuss and conceptualize the service quality, productivity in services, role of personnel in service
marketing and to manage changes in the environment.
4. To familiarize the students with the strategies towards closing the GAPs for effective services
marketing.
TEACHING
MODULES
HOURS
MODULE 1:
Introduction to services: Difference in goods and service in marketing, Concept of 8
service marketing triangle, Service marketing mix, GAP models of service quality.
Consumer behavior in services: Search, Experience and Credence property, Zone of
tolerance. consumer expectation of services, Factors influencing customer expectation of
services. Customer perception of services- Factors that influence customer perception
of service, Service encounters, Customer satisfaction, Strategies for influencing customer
perception.
MODULE 2:
Marketing research for Customer Expectation: Key reasons for gap 1, using marketing
research to understand customer expectation, Types of service research, Relationship 6
marketing, benefits of customer relationships. levels of retention strategies, Market
segmentation – Basis & targeting in services.

100
 MODULE 3:
Customer defined service standards: “Hard” & “Soft” standards, challenges of matching
supply & demand in capacity, common types of constraints facing services, strategies for
matching capacity & demand.
Physical evidence in services: Importance, elements, Physical Evidence strategies and
guidelines. Servicescape: Types, approaches for understanding service scape effects, 10
Framework for understanding service scape and its effect on behavior.
Yield management- Balancing capacity utilization, Waiting line strategies- key reasons
for GAP-2, Service leadership- Role of service quality in offensive and defensive
marketing.
MODULE 4:
Employee role in service designing and Delivery: Boundary spanning roles, source of
conflict, Strategies for closing GAP 3.
9
Customer’s role in service delivery- customer’s role in service delivery, Strategies for
enhancing-Customer participation, Delivery through intermediaries - Key intermediaries
for service delivery, Intermediary control strategies.
MODULE 5:
Role of services marketing communication- Key reasons and strategies for GAP 4
involving communication, strategies to match service promise with delivery. 7
Pricing of services- Role of price & value in provider GAP 4, Non-monetary cost,
approaches to pricing services, pricing strategies, SERVQUAL Model.
PRACTICAL COMPONENTS:
• Students to choose a service industry of their choice at the beginning of the semester.
• Students to do an in-depth study of the service industry and give a presentation at the end of every
MODULE relating the concepts to that industry (GAPS).
• Students can prepare service blueprints for any service of their choice.
• Identify any existing services, locate loopholes in the design and suggest modifications
RECOMMENDED BOOKS:
1. Services Marketing – Valarie A Zeithmal & Mary Jo Bitner, 6/e, MGH.
2. Services Marketing: Concepts, Strategies, & Cases – Hoffman & Bateson, 5/e, Cengage Learning,
2017.
3. Service Marketing and Management - Audrey Gilmore, Sage Publication, 2012.
REFERENCE BOOKS:
1. Services Marketing – Rajendra Nargundkar, 3/e, TMH, 2010
2. Services Marketing: The Indian context – R. Srinivasan, 4/e, PHI, 2014
COURSE OUTCOMES (COs):
CO1 Explain the basic knowledge of services marketing, service gaps, consumer expectations and
perceptions toward services
CO2 Apply the strategies to identify the customer expectation through services marketing
research and frame strategies to build customer relationship
CO3 Analyse the employee’s and customer role in service designing and delivery for maintaining
team efficiency

101
CO4 Determine the strategies towards closing the GAPs for effective services marketing,
including marketing communication and effective delivery of services

CO-PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - - 3 2
CO4 - - - 3 - -
Avg. 3 3 - 3 3 2
Mapping: 3-High, 2-Medium and 1-Low

102
 Course Content & Planning
SEMESTER – III
Course: B2B Marketing Management Course Code:20MBAMM342
No. of Lecture Hours / Week : 03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 00 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:40 SEE Duration:03
L:T:P: 3:0:0 CREDITS :03
COURSE OVERVIEW:
This course provides knowledge about the fundamentals of B2B Marketing. It explores the
knowledge on purchasing behavior, B2B strategy and Market segmentation, market
communication, relationship portfolio, key account management, product offering and price
setting strategies in B2B marketing management.
COURSE LEARNING OBJECTIVES (CLO):
1. To make students understand B2B Marketing and its characteristics
2. To understand traditional marketing approach vis-a vis modern marketing approach using
the B2B strategy
3. To enhance knowledge of B2B emerging trends in integrated marketing communications.
4. Managing innovation in the B2B context and understand concept of R elationship portfolio
and Key Account Management.
TEACHING
MODULES
HOURS
MODULE 1:
B2B-Introduction, significance and concept of B2B Marketing. Business
Markets, characteristics. Classification of Business Products and Markets .
Purchasing Behaviour Factors affecting purchasing decisions, purchasing
orientation, Segmenting purchase categories. Purchase Process- variations. 9
Buying situations and marketer actions. Online buying.
Traditional marketing approach- uncertainties of buyer and supplier/
marketer. Supplier uncertainties. Relationship variables. Impact of IT. Inter -firm
Relationships and Networks. Case Study
MODULE 2:
B2B strategy and Market Segmentation Process, approach. Responsible
strategy-CSR and sustainability, Customer value and strategy. Researching B2B
markets. Standard industrial classification. 9
B2B Market Segmentation- Significance of segmentation. Basis of
segmentation. Challenges of segmentation in B2B markets. B2B positioning .
Case Study
MODULE 3:
Market Communication Brand expression, Communication mix and customer
7
acquisition process. Relationship Communication, sales responsibilities. The

103
 relationship communication process, call preparation, selling to low-priority
and high- priority customers. Value selling and consequences- order fulfilment-
relationship building. Case Study.
MODULE 4:
Relationship Portfolio & Key Account Management Principles of Portfolio 7
management, identifying key accounts, Classification criteria. Relationship life -
cycle, declassification, managing loyalty. Implementing KAM. Case Study .
MODULE 5:
B2B product Offerings and Price Setting Elements of B2B offering, strategic
tools for managing product offerings, managing innovation in the B2B context. 8
Price setting in B2B markets- 3 C’s of pricing-cost, customer and competition-
Pricing- strategy, price positioning, role of sales force in pricing, bid pricing,
internet auctions, ethical aspects of B2B pricing. Case Study
PRACTICAL COMPONENTS:
• Visit Industrial Distributor/Dealer and collect all the conceptual information from
purchasing to selling of B2B Products (SCM) to Business Customers.
• Visit at least one Industrial / B2B Trade shows or Exhibitions and prepare a report
• Visit to one Original Equipment Manufacturing (OEM) Industry and one Semi-Finished
Goods Industry.
RECOMMENDED BOOKS:
1. 1. Business to Business Marketing, Ross Brennan, Louise Canning & Raymond McDowell,
2. Sage Publications, 3e -2014
3. 2. B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement,
Heidi Taylor, Kogan Page, 1/e, 2017
REFERENCE BOOKS:
1. Innovative B2B Marketing: New Models, Processes and Theory, Simon Hall, Kogan Page ,
1/e, 2017
2. Product and Brand Management, Michael Baker and Stuart Hart, Pearson, 4/e, 2014
3. Business Marketing – Krishna K Havaldar, Latest Edition, Tata McGraw Hill Publication.
COURSE OUTCOMES:
CO1 Explain the concepts, objectives, and significance of B2B marketing
Apply knowledge of various aspects of managerial decision making related to B2B
CO2
marketing strategies
CO3 Analyze B2B marketing strategies for customer acquisition
Appraise the ability to create B2B marketing strategies including product, price and
CO4
communication strategies

104
 CO-PO Mapping
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - 2 -
Avg. 3 3 - 3 2 -
Mapping→3-High, 2-Medium and 1-Low

105
 Course Content & Planning
SEMESTER – III

Course Name: Sales and Retail Management Course Code: 20MBAMM351

No. of Lecture Hours / Week: 03 CIE Marks: 50

No. of Tutorial / Practical Hours / Week: 00 SEE Marks: 50

Total No. of Lecture + Tutorial / Practical Hours:40 SEE Duration: 03
L: T:P: 3-0-0 CREDITS:03
COURSE OVERVIEW:
This course will enable students to develop decision making skills related to sales and retailing. It
includes the concepts such as selling skills, strategies, managing sales force as part of communication
through personal selling and merchandising, expense planning, store layout and design to make the
students well equip with the knowledge and practical insights of sales of retail management.
COURSE LEARNING OBJECTIVES (CLO):
1. To provide an understanding of the concepts, techniques and approaches in sales and retail
Management.
2. To develop skills for generating, evaluating, and selecting sales and retail strategies.
3. To understand the contemporary sales and retail management issues, strategies, and its
current trends.
4. To highlight the importance of sales and retailing roles and techniques in the success of
modern business.
TEACHING
MODULES
HOURS
MODULE 1:
Meaning, Evaluation, Importance, Personal Selling, elementary study of sales 08
organizations. Types of sales organizations.
MODULE 2:
Selling skills, sales territory and quota: selling process, sales presentation, Handling
10
customer objections, Follow-u action, Sales territory, meaning, size, designing, sales
quota, procedure for sales quota. Types of sales quota, Methods of setting quota.
MODULE 3:
Introduction and Perspectives on Retailing World of Retailing, Retail management- 06
trends in retailing, FDI in Retail - Current Scenario-theories of retailing.
MODULE 4:
Retail Strategy for setting up retail organization and planning; Retail Market Strategy -
Financial Strategy - Site & Locations–Retail Pricing and Promotion: Factors influencing
08
retail pricing, Retail pricing strategies, Retail promotion strategies.

106
MODULE 5:
Store Management and Visual Merchandizing: Store Management: Store Record and
Accounting System, Coding System, Material Handling in Stores, Management of 8
Modern retails –Store Layout, design: Types of Layouts, role of Visual Merchandiser,
Visual Merchandising Techniques and private labels.
PRACTICAL COMPONENTS
• Students should go to the nearby retail shop observe the merchandising planning in retail
outlets and to make a small report and presentation.
• Interview a salesperson and write a brief report about what they like and dislike about their
jobs, their salary, travelling allowances, sales quotas, why chose sales career, and what does it
take to succeed in this profession.
• Roles and functions of sales manager and salespeople are different in every organization.
Salespeople view the roles of sales managers in their own way and vice -versa. Students should
analyze the roles of a sales manager and a salesperson for maximizing sales of the organization.
RECOMMENDED BOOKS:
1. Retail Management - Chetan Bajaj, Oxford University press-2010.
2. Sales & Distribution Management, Tapan K. Panda & Sunil Sahadev, 6/e, OxfordUniversity Press.
3. Sales & Retail Management, an Indian perspective by Dr.S.L Gupta, 1/e, Excel Books,2007
4. Retail Management - Levy &Weitz, 8/e, TMH, 2012
5. Retailing, James R Carver, Patrick m Dunne, Robert F Lusch,8/e-2013
REFERENCE BOOKS:
1. Integrated Retail Management - James R. Ogden & Denise Trodden, Biztantra, Latest Edition.
2. Retail Marketing Management - Dravid Gilbert, 2/e, Pearson Education
3. Retail Management: A Strategic Approach - Barry Berman, Joel R. Evans, Pearson
4. Retail Management, Global perspective, Dr. Harjith Singh, 3rd Revised Edition, S. Chand -2009.
5. Sales Management by Charles, Futrell, 6/e, Thomson South Western, 2003.
COURSE OUTCOMES (COs):
CO1 Explain fundamental concept of sales and retail in solving business problem.

CO2 Apply critically the techniques of sales and retail management for data driven decision
making.
CO3 Analyze the communication skills and leadership traits to be exhibited in sales and retail
management
CO4 Determine the ethical, social, cultural and other environmental implication of business
practice in sales and retail.

107
 CO PO Mapping
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 3 - - - -
CO2 - 3 - - - -
CO3 - - 2 3 - -
CO4 - - - - - 3
CO 3 3 2 3 - 3
Mapping→3-High, 2-Medium and 1-Low

108
 Course Content & Planning
SEMESTER – III
Course: Marketing Research and Analytics Course Code:20MBAMM352
No. of Lecture Hours / Week : 03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 00 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:40 SEE Duration:03
L:T:P: 3:0:0 CREDITS :03
COURSE OVERVIEW:
This course provides knowledge about the fundamentals of marketing research conc epts,
process, design and implementation, marketing decision support system, Predictive analysis, and
analytics and applications of marketing research product research, price research, media
research, sale analysis.
COURSE LEARNING OBJECTIVES (CLO):
1. To provide an understanding of the basics of marketing research process.
2. To orient on the theoretical and practical aspects of marketing research.
3. To Encourage the students to take up analytical thinking through research.
4. To highlight importance marketing research for enhancing marketing strategies.
TEACHING
MODULES
HOURS
MODULE 1:
Marketing Research Dynamics
Meaning of Marketing research; when marketing research is unnecessary; Nature
and Scope of Marketing Research; Marketing Research in the 21st Century (Indian
Scenario); limitations of Marketing Research; threats to marketing research; 8
Introduction to marketing intelligence: concept of marketing intelligence (MI),
components, need for MI, Domains of MI. Ethics in marketing research. Design o f
consumer experiments using Conjoint Analysis. Case Study on Marketing Research
Dynamics.
MODULE 2:
Marketing Research Projects
Design and implementation of Marketing Research Projects, defining research
questions, identifying respondents, sampling accuracy and sufficiency. Issues around
studying human subjects 9
Marketing Decision Support System-Meaning, Use of Decision Support Systems in
Marketing Research, Data base & Data warehousing. The three Vs: Volume, Velocity
& Varity, The Fourth V: Value. Elements of data base, types of data base, using
marketing data base for marketing intelligence, ways to gather consumer data.

109
MODULE 3:
Applications of Marketing Research: Introduction, Consumer Market Research,
Business-to-Business Market Research, Product Research, Pricing Research, 8
Motivational Research, Distribution Research, Advertising Research, Media research,
Sales Analysis and Forecasting.
Live project & Assignment: Agriculture Marketing or B2B marketing

MODULE 4:
Predictive analysis : Meaning of predictive analysis, how good are models at
predictive behavior, benefits of predictive models and applications of predictive 8
analysis, reaping the benefits, avoiding the pitfalls, importance of predictive model,
process of predictive analytics. Predictive Analytics, Data Mining and Big Data_
Myths, Misconceptions and Methods by Steven Finlay.
MODULE 5:
Product Research- Analysis of Diffusion of products, Adoption decisions,
Product – services tradeoffs, evaluating prototypes, Luxury and Lifestyle 7
products.
Live project: New Product adoption
PRACTICAL COMPONENTS:
1. Choose 5 successful products or services and identify the insight behind them through a
field survey.
2. Do a comprehensive essay on the difference between consumers vs. trade vs. Competition
insights & how best to exploit them.
3. Take 5 recent digital innovations like twitter or face book and identify the insights.
4. Running case with real data Dell, Comprehensive critical thinking case Baskin -Robbins.
5. Data Analysis case with real data IBM.
RECOMMENDED BOOKS:
1. Marketing Research- An Applied Orientation, Naresh K Malhotra & Satya Bhushan Dash,
Pearson 7th edition.
2. Marketing Analytics Using Excel, Ajithab Dash, Sage publications, 2019
3. Essentials of Marketing Research, William G Zikmund et. Al, Cengage, 7 th edtion.
4. Marketing Research, V Kumar, Sage publications 1/e,2015

110
REFERENCE BOOKS:
1. Market Research: Text and cases, Rajendra Nargundkar, Mc Graw Hill, 3rd Edition
2. The Effective Use of Market Research: How to drive and focus better business decisions,
Robin J Birn, Viva, 4th Edition
3. Marketing Research: Methodological Foundations, Gilbert A Churchill & Dawan Lacobucci,
8th Edition
COURSE OUTCOMES:
CO1 Explain the concepts, objectives and process of Market research.

CO2 Apply the critical thinking skills and practical aspects of sampling design, data collection
methods, and analysis using statistical software.
CO3 Analyze the data interpretation with measurement techniques and analytics to business
and management problems.
CO4 Determine the appropriate marketing research approaches for business situations.

CO-PO Mapping
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - - 2
Avg. 3 3 - 3 - 2
Mapping→3-High, 2-Medium and 1-Low

111
 AUTONOMOUS SYLLABUS (2020-21)
PROJECT MANAGEMENT SPECIALISATION
III SEMESTER – List of Subjects

Course
Sl.no. Course Name
Code
1 20MBAPM32 Basics of Project Management
2 20MBAPM33 Project Planning and Scheduling
3 20MBAPM341 Project Finance and Budgeting
Project Management Information
4 20MBAPM342
System
5 20MBAPM351 Managing Human Resources in Projects
6 20MBAPM352 Project Cost Management

112
 Course Content & Planning
SEMESTER – III
Course : Basics of Project Management Course Code :20MBAPM32

No. of Lecture Hours / Week : 03 CIE Marks: 50

No. of Tutorial / Practical
: 02 SEE Marks: 50
Hours / Week
Total No. of Lecture +
: 50 SEE Duration: 03 Hrs
Tutorial / Practical Hours
L:T:P : 3:0:2 CREDITS : 04
COURSE OVERVIEW :
The students will learn the fundamentals and best practices of project management through
real-world exercises. It ensure that students are delivering business value by assessing a
project’s business case, identifying stakeholders and their relationship to project, capturing
product requirements, and establishing quality metrics to guide the development of product
and reassess the business case. The course manage project within the planned budget and
schedule by managing change, identifying and managing risks, assumptions, and constraints.
COURSE LEARNING OBJECTIVES (CLO)
1. To understand the knowledge of project management theories and practices to solve
business problem.
2. To have the knowledge of collection of the data to align the project for better decision
making.
3. To understand appropriate legal and ethical standard to communicate strategies of the
project.
4. To Identify the resources required to achieve the goals of the organization
Teaching
MODULES
Hours

MODULE 1:
Introduction to Project Management: Meaning, Nature, Benefits and project
life cycle. Project environment- Development of modern project management. 10
Dimensions of project management, stakeholder’s management.
MODULE 2:
Organization structure: meaning, types of organization structure-functional,
matrix and project.
Project Manager skills: Project manager skills-technical skills, problem solving 10
skills, interpersonal skills, administrative skills.

113
MODULE 3:
Developing work break down structure: Work break down structure,
purpose, project strategy and work break down.
Procurement management: Meaning and process-procurement strategy,
approved tender list, pre-tender survey, bidder selection, request for quotation 10
(ROQ), tender evaluation, purchase order.
MODULE 4:
Project Estimates: ROI, NPV, Pay-back period, IRR, Cost benefit analysis, cost
control-Site Man Hour and cost (SMAC) and EVA 10
Network analysis: meaning of network, basic rules, terminology in network,
PERT and CPM.
MODULE 5:
Project risk management: Introduction to risk management process, types of
risk, risk process, tools and technique, and risk reports.
Project quality management: Quality definition, tools of quality management-
failure mode analysis, Pareto analysis and trend analysis.
Health and safety regulation: Safety, health and welfare act, 1952, Dangerous 10
machine act 1923, environment protection Act, 1986.
PRACTICAL COMPONENTS :
• Students need to select a project and has to submit a report on organization structure,
project manager skills.
• Students need to prepare a report on financial estimates forecast of a project.
• Students need to present a report on project risk and quality management of a project.
RECOMMENDED BOOKS :
1. Project management planning and control, Albert Lester, 5 th edition, Elsevier Science &
Technology Books.
2. Introduction to basic concept of project management, Francis M Webser Jr, PMI
COURSE OUTCOMES (COs) :
CO1 Explain project management theories and practices to solve business
problem.
CO2 Apply critically the data to align the project for better decision making.

CO3 Analyze appropriate legal and ethical standard to communicate strategies of the
project.
CO4 Assess the resources required to achieve the goals of the organization.

114
 CO-PO Mapping

PO1 PO2 PO3 PO4 PO5 PO6

CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - 3
CO4 - - - - 3 -
Avg. 3 3 - 3 3 3
Mapping→3-High, 2-Medium and 1-Low

115
 Course Content & Planning
SEMESTER –III
Course : Project Planning and Scheduling Code :20MBAPM33
No. of Lecture Hours/Week : 03 CIE Marks : 50
No. of Tutorial / Practical
: 02 SEE Marks : 50
Hours / Week
Total No. of Lecture +
: 50 SEE Duration : 03 Hrs
Tutorial / Practical Hours
L:T:P :3-0-2 CREDIT: 4
COURSE OVERVIEW:
This course gives foundation across the concepts and techniques to plan, schedule and monitor
resources on a project. Students will learn that project time management is a process of strategic
planning, monitoring and control to accomplish the timely completion of a project. Completing
projects on time is often one of the key success criteria for a project.
COURSE LEARNING OBJECTIVES (CLO):
4) Identify the process of planning.
5) Identify the different planning strategies
6) Use the planning process with available resources.
7) Identify the different techniques of planning to optimize the business solution .
MODULES Teaching
Hours
MODULE 1:
Introduction to planning: Meaning of plan, types of plan, general plan, planning
process, identifying project variable, life cycle process, information requirement-
statement of work, project specification, milestone schedule, work breakdown 10
structure, role of executive planning.
MODULE 2:
Planning cycle: Work authorization, cost data collection, cost accounting and
reporting. Project charter, planning and requirement policy. 10
Case study: Two boss problem, project overrun.
MODULE 3:
Network scheduling: Meaning, techniques, fundamentals, GERT, PERT, CPM,
dependency, slack time, network re-planning, estimating activity time, estimating total 10
programme time, crash time, PERT/CPM problem areas.
MODULE 4:
Project graphics, importance of graphics in project, customer reporting, Gantt chart,
10
other conventional method, logic network, problems in scheduling.

116
MODULE 5:
Pricing and estimates: Global pricing strategies, types of estimates, pricing
process, labor distribution, overhead cost and material cost. Pricing review 10
technique, estimating pitfall, estimating high risk project.

PRACTICAL COMPONENTS :
• Student need to prepare a project plan and schedule that support the project definition
• Student need to prepare and present a work break down of a project.
• Student need to present a scope of the project.
RECOMMENDED BOOKS:
1. A systematic approach to planning, scheduling, and control, PMI, 2000
2. Project planning, scheduling and control, James Lewis, professional pub .
3. A systematic approach to planning, scheduling, and control, Harnold kernzer, Wiley.
COURSE OUTCOMES (COs):
CO1 Explain the planning concept using the knowledge.
CO2 Apply critically the different planning strategies in order to optimize business.

CO3 Analyze different activities of project by understanding resources available in order to

complete timely and socially responsible.
CO4 Assess different techniques available in order to achieve organizational goals .

CO – PO Mapping
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - - - 3
CO4 - - - - 3 -
Avg. 3 3 - - 3 3

Mapping: - 3-High, 2-Medium and 1-Low

117
 Course Content & Planning
SEMESTER – III
Course : Project Finance and Budgeting Code :20MBAPM341
No. of Lecture Hours / Week : 03 CIE Marks : 50
No. of Tutorial / Practical
: 00 SEE Marks : 50
Hours / Week
Total No. of Lecture +
: 40 SEE Duration : 03 Hrs.
Tutorial / Practical Hours
L:T:P :3-0-0 CREDITS : 03
COURSE OVERVIEW:
This course aims at equipping participants with the skills to project finance and budgeting
appraises and analyzes the projects. It relies on the current tools and techniques in managing
project risks and uncertainties to ensure the profit margins are sustainable. The major
objective of the course is to impart participants with the skills to understand the value and
practice of impact evaluation in development economies, to develop and implement impact
evaluation.
COURSE LEARNING OBJECTIVES (CLO):
1. Carryout technical, economic, financial, and risk analysis to select projects that meet the
objectives of the state and the organization.
2. Identify and measure risks.
3. Using the latest tools and techniques, manage and evaluate risks.
4. Use decisions trees, programming techniques, Network and Path analysis, manpower
planning, contingency planning, and Gantt charts to manage uncertainties & workability of
a project.
Teaching
MODULES
Hours
MODULE 1: Overview of project finance
Introduction to project finance, Parties to a project financing, Financing sources
used in project financing, Evaluating the project- The offering memorandum, 6
Legislation relating to information memoranda, Informatio n memorandum
issues.
MODULE 2: Market and demand analysis, Technical analysis (steps to be
discussed in detail). Financial Analysis: Estimation of cost of project and means of
financing – estimates of sales and production – cost of production – working
12
capital requirement and its financing – estimates of working results – breakeven
points – projected cash flow statement – projected balance sheet.
(Theory & Problems)
MODULE 3: Project cash flows: Net Present Value – benefit cost ratio –internal
rate of returns urgency – payback period – accounting rate of returns – 9
investment appraisal in practice. (Theory & Problems).

118
MODULE 4: Types and measure of risk – simple estimation of risk – sensitivity
analysis – scenario analysis – Monte Carlo simulation – Decision tree analysis –
selection of projects under risk – risk analysis in practice.
6
Special decision situations: Choice between mutually exclusive projects of
unequal life – optimal timing decision – determination of economic life.
(Theory & Problems).
MODULE 5: Contractual framework
General, Pre-development agreements, Construction agreements, Contractors
bonds, Operating and maintenance agreements, Sponsor support agreements, 7
Management agreements, Representations and warranties, Project loan/credit
agreements, Security agreements.
PRACTICAL COMPONENTS :
1. Students are asked to identify how the approaches to project appraisal differ between
commercial projects in the private sector and a public sector.
2. Students can visit a financial institution/Bank and study the project appraisal criteria
adopted by them.
3. Students can study the project financing procedure provided by Banks.
4. Students can visit the organization which have undertaken large scale projects like
‘Bangalore Metro Rail’ and study the risk associated with such projects and also study how
they access and manage such risks.
RECOMMENDED BOOKS :
1. Introduction to Project Finance- Edited by Andrew Fight Butterworth-Heinemann is an
imprint of Elsevier ISBN-13: 978-0-7506-5905-5 & ISBN-10: 0-7506-5905-X
2. Project Planning: Analysis, Selection, Implementation and Review –Prasanna Chandra,
7/e, TMH, 2011.
3. Project Management and Control – Narendra Singh, HPH, 2003.
4. Project Management – Bhavesh M. Patel, 2/e, Vikas Publication.
REFERENCE BOOKS :
1. Project Management for Business and Technology: Principles and Practice – Nicholas,
John M., 2/e, Pearson.
2. Project Management: The Managerial Process – Gray& Larson, 4/e, TMH, 2011.
3. Project Management – Choudhury, 1/e, TMH. 7.

COURSE OUTCOMES (COs)

CO1 Explain the concepts of budgeting financing in project.
CO2 Apply Capital budgeting and project financing in decision making.
CO3 Analyze different types of risk and special decisions situations.
CO4 Asses the multiple projects and its constraints.

119
 CO- PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - 3 - - - -
CO4 - 3 - - - -
Avg. 3 3 - - - -
Mapping→3-High, 2-Medium and 1-Low

120
 Course Content & Planning
SEMESTER – III
Course: Project Management Information System Course Code:20MBAPM342
No. of Lecture Hours / Week : 03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 00 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:40 SEE Duration:03
L:T:P: 3:0:0 CREDITS :03
COURSE OVERVIEW:
This course provides knowledge about the fundamentals of Project Management related to
information systems. Students examine the importance of information systems in project
management. Topics include Introduction about project management with information system,
Objectives of Project management and managing the information Process. It also provides
students an overview of Integrated project management information systems.
COURSE LEARNING OBJECTIVES (CLO):
1. To make the students familiar about identifying a project’s MIS technology needs .
2. To discuss about project monitoring and Reporting.
3. To understand the concept of project management in information system.
4. To identify various roles of information system in project management

TEACHING
MODULES
HOURS
MODULE 1:
Project Management Information System - An Overview: Overview of Project
Management Information System, Objectives of Project management information
system , Essential features of project management information system ,Planning of 8
Project Management Information System , Designing of Project Management
System

MODULE 2:
Defining DME-IS: Definition of Project DME-IS, Fundamentals of DME-IS,
Characteristics of DME-IS, Components of DME-IS, Review of the project cycle in
DME-IS ,The Core Processes of DME-IS, Monitoring and evaluating of DME-IS 8
,Identifying a Project’s MIS technology needs, DME-IS at the project level, DME-IS at
the country level

MODULE 3:
Project Management Information Environment : Overview of information 8
Environment, information dimensions, information staffs, information culture ,
information standards and principles , information strategies and politics ,

121
 information governance , information architecture , information collection ,
information analysis .
MODULE 4:
Project Information Management : Defining projects information needs,
importance of project in information management, management of projects,
locating information sources related to the projects , Collection and selection of
10
information required for the projects, Organizing and storing the projects
information, Reporting and sharing the information of the projects, Using the
information related to the projects, Evaluating the process and the inf ormation of
projects, Improving the projects information .
MODULE 5:
Information Plans of Project : An overview of information plans of the
project , Reporting Information , Historical information , Access to information , 6
Implementation of strategies , information controls, Information audits, project
management software.
Question paper: Both Theory and Practical
PRACTICAL COMPONENTS:
1. Discuss the project management cycle.
2. Explain the project management information process by selecting any one project
3. Identify the DME-IS levels in project organized by the students .
4. Design a project management information system .
5. Implement a project information plan in the software.
RECOMMENDED BOOKS:
1. Information systems Project Management , David Avison , Gholamreza Torkzadeh( 2009)
2. Information System Project Management , Sage Publications(2008)
3. Project Management Information Systems, Ayman N Alkhaldi (2019)
4. Project Management , Albert Lester (2007)
5. Introduction to Project Management Information Systems ,David .L.Olson ,(2003)
6. Project Management Theory and Practice , Gary L Richardson, Brad .M. Ja ckson , (2019)
Reference Book:
1. Management Information systems , D P Goyal (2006)
2. Guide to Project Management , Project Management Institute , (2019)
3. Management Information Systems ,Effy Ozz,(2004)
4. Project Management Information Systems, Rodolfo Siles, (2004)
COURSE OUTCOMES:
CO1 Explain the concepts and features of Project management information systems.
CO2 Apply the most suitable DME-IS for the projects.
CO3 Analyze the best available project management strategies.
CO4 Evaluate the information plan selected for the project.

122
 CO – PO Mapping
PO1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - - - 3 - -
CO3 - 3 - - - -
CO4 - - - 3 - -
Avg. 3 3 - 3 - -
Mapping 3-High, 2-Medium and 1-Low

123
 Course Content & Planning
SEMESTER – III
Course Name: Managing Human Resources in Code :20MBAPM351
Project
No. of Lecture Hours / Week : 03 CIE Marks: 50
No. of Tutorial / Practical
: 00 SEE Marks: 50
Hours / Week
Total No. of Lecture +
:40 SEE Duration: 03 Hrs
Tutorial / Practical Hours
L:T:P : 3:0:0 CREDITS : 03
COURSE OVERVIEW:
Management by projects is now regarded as a competitive way to manage organizations.
Because it emphasizes the importance of human skills in meeting project objectives and deals
with interpersonal skills that can optimize the performance of project participants . It will help
to learn the human skills needed to interface with major stakeholders and achieve synergy. It
will help to understand the role of top management, project managers, project team members,
major project stakeholders, and all other project participants in the project.
COURSE LEARNING OBJECTIVES (CLO) :
1. Learn theories and concept of human resource management to project related problem.
2. Understand different human resource strategies that impact the project.
3. Learn organizational leadership and change skills for managing projects and project teams
to achieve goals.
4. Gain knowledge of ethical, legal and socially responsible human resources practices in
project management.
MODULES Teaching
Hours
MODULE 1:
Introduction to people management: Meaning, importance and scope of
8
human resource in project, managing the relationship with people and
organization. Significance of people management skills.
MODULE 2:
Communication and motivation in project: Goals of interpersonal
communication, communication channel and links, open and closed 8
communication, importance of effective listening, verbal and non-verbal
listening, and the role of perception.
Motivation: Meaning, process of motivation. Theories of motivation.
MODULE 3:
Conflict and Negotiation skills: Meaning of conflict, views of conflict-traditional

124
view, behavioral view, and interactionist view. Levels of conflict and conflict and
performance, conflict and outcomes. Conflict management technique- conflict 8
management styles and approaches.
Negotiation: Meaning, principles, methods of negotiations, factors influencing
negotiation, negotiation strategies.
MODULE 4:
Managing stress: Meaning, types of stress, source of stress-job environment,
personal factor, project climate, role and relationship. Effect of stress –health 8
and performance. Guidelines for managing the stress.
MODULE 5:
Leadership, power, influence and politics in project management : Leadership
trait, skills, principles, theories of leadership, models of leadership, Power versus
influence, leadership and control, source of power, project manager and power. 8
Managing the politics in upper management level, managing the politics at the
project level.
PRACTICAL COMPONENTS:
• Students need to identify the project HR manager role and present.
• Student should visit an organization and should identify the methods of communication
and submit a report.
• Student should submit a report on stress management followed in the project
organization.
RECOMMENDED BOOKS:
1. Human Resource skills for project manager, Vijay K Verma, PMI.
2. Human resource management in project- Karin bredrin, Palgrave Macmillan
COURSE OUTCOMES (Cos)
CO1 Explain the theories and concept of human resource management to project related
problem.
CO2 Apply different human resource strategies that critically impact the project.

CO3 Analyze effective organizational leadership and change skills for managing projects
and project teams to achieve goals.
CO4 Assess ethical, legal and socially responsible human resources practices in project
management.
CO – PO Mapping
PO1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - 3 - - -
CO4 - - - 2 - 3
Avg. 3 3 3 2 - 3
Mapping 3-High, 2-Medium, and 1-Low

125
 Course Content & Planning
SEMESTER – III
Course: Project Cost Management Course Code:20MBAPM352
No. of Lecture Hours / Week : 03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 0 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:40 SEE Duration:03
L:T:P: 3:0:0 CREDITS :03
COURSE OVERVIEW:
This is an introductory course in Project costing with an objective of understanding and
diagnosing the cost information contained in financial statement with a view to judge the
profitability and financial soundness of the firm, and to make forecast about prospects of the firm.
COURSE LEARNING OBJECTIVES (CLO):
1. To understand various concepts and terminologies used in cost management in Projects
2. To explain and critically evaluate various costing methods and techniques such as marginal
costing, budgetary control, standard costing, activity based costing in Projects
3. To apply and analyze various costing methods and techniques in the Projects
MODULES HOURS
MODULE 1:
Meaning of cost and cost management in project -Cost accounting vs Cost
management-Classification of costs-Methods and techniques of costing- Preparation 8
of cost sheet (Numerical problems on cost sheet). Classification of overheads-Cost
allocation and cost apportionment.
MODULE 2:
Meaning, advantages and disadvantages of Marginal costing-Marginal cost
techniques-Break Even Point (including chart), P/V Ratio and Margin of Safety- 8
Applications of marginal costing technique (All types of numerical problems)-
Differential Cost Analysis (Only theory)..
MODULE 3:
Meaning and objectives of budgetary control-Types of budgets (Purchase budget,
production budget, sales budget and master budget). (Numerical problems only on 8
production and flexible budget).
Standard Costing: Meaning of standard costing and variance analysis and its
comparison with budgetary control (Numerical problems only on material and
labour cost variances).
MODULE 4:
Meaning of Activity based costing and its comparison with traditional costing -Cost
drivers- Unit level, batch level, product level and facility level cost-Advantages and 8
disadvantages of ABC (Numerical problems on cost analysis under ABC).

126
MODULE 5:
Cost Audit-Meaning, objectives, and advantages-Management Audit- Meaning,
objectives and Scope-Management Reporting–Objectives and types of reporting- 8
Requisites of a good report- Segmental reporting. Cost Control-Meaning of cost
control-cost control vs cost reduction- Target Costing–Meaning and its objectives-
Balanced Scorecard-Meaning, objectives and features.
RECOMMENDED BOOKS:
1. Management Accounting, Khan M. Y and Jain P. K, 6th Edition, McGraw Hill, 2012.
2. A Text book of Cost and Management Accounting, Arora M. N, 11 th Edition, Vikas Publications.
REFERENCE BOOKS:
1. Managerial Accounting, James Jiambalvo, 4nd Edition, Wiley India Pvt. Ltd.
2. Cost Accounting, Jawaharlal, & Seema Srivastava, 4th Edition, TMH .
COURSE OUTCOMES:
CO1 Explain cost methods and techniques with their features, merits and demerits.

CO2 Demonstrate the application of cost sheet, marginal costing, budgetary control
techniques, Activity based costing etc. with numerical problems
CO3 Analyze the results after applying various costing methods and techniques.

CO4 Critically evaluate all traditional and non-traditional costing methods such as
absorption costing, marginal costing and activity based costing.

CO – PO Mapping
PO1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - - - 3 - -
CO3 - 3 - - - -
CO4 - - - - - 3
Avg. 3 3 - 3 - 3
Mapping 3-High, 2-Medium and 1-Low

127
 Course Content & Planning
SEMESTER – III
Course Name: Business Simulation Lab Course Code :20MBAL36
No. of Lecture Hours / Week: 00 CIE Marks :50
No. of Tutorial / Practical Hours / Week: 06 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours :40 SEE Duration: 02 Hrs.
L:T:P: 0:0:6 CREDITS : 03
COURSE OVERVIEW:
The course is designed to impart knowledge regarding concepts of Entrepreneur Resource Planning
(ERP) to keep the book of records in an organization. It is also useful for students to understand and
update the skills of assessing business process.
COURSE LEARNING OBJECTIVES (CLO):
1. To impart knowledge regarding concepts of business transactions using ERP Package.
2. This course helps students to work with ERP software to stimulate business process.
3. To make students capable to create company, enter accounting voucher entries including
advance voucher entries, reconcile bank statement, do accrual adjustments, and print financial
statements, etc. in ERP software.
Module-I
Understanding business transactions: Accounting fundamentals, introduction to tally ERP 9,
creating company account, pre-defined groups in tally, creating ledgers.
Module-II
Recording business process: Introduction to accounting, project work on accounting vouchers.
Inventory Masters: Introduction to inventory, stock group, stock categories and other features,
inventory vouchers.
Module-III
Taxation in business transaction: introduction to GST, GST local sales and purchase, GST
interstate purchase and sales, GST sales return and purchase returns, GST RCM (Reverse charge
mechanism) GST voucher class, GST adjustment entries, GST tax rate modification in sales and
purchase invoice, GST tax rate modification in sales and purchase invoice, GST configuration for
service organization
Module-IV
Business performance review reports: Accounting voucher in tally voucher format invoice
format, inventory vouchers and tracking number, bill wise details, introduction to cost centre
feature, bank reconciliation, order processing, batch wise details, price list, bills of materials.
Module-V
Auditing business transactions: - zero valued entries, budget and control, security control, backup
and restore, interest calculations, actual and billed quantity, tally to excel, JPEG, PDF, cheque printing,
split of company data, income and expense statement, printing in tally with logo, e -mail in tally, TDS
and reports and salary payrole.

128
COURSE OUTCOMES (COs):
CO1 Understanding the basics knowledge of accounting and computer required for business.

CO2 Apply and practice the various methods of preparing the financial statement of the
company using ERP software.
CO3 Critically analyze the skills required in preparing and maintain the financial statement of
the company.
CO4 Develop key processes in preparing financial statement using ERP software.

CO – PO Mapping
PO1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - - 3
Avg. 3 3 - 3 - 3
Mapping 3-High, 2-Medium and 1-Low

129
 Course Content & Planning
SEMESTER – III

Course Name: Aptitude & Logical Reasoning Skills Course Code :20MBA37
No. of Lecture Hours / Week: 00 CIE Marks :50
No. of Tutorial / Practical Hours / Week: 04 SEE Marks: NA
Total No. of Lecture + Tutorial / Practical Hours :40 SEE Duration: NA
L:T:P: 0:0:4 CREDITS : 0
COURSE OVERVIEW:
This course will focus on developing an aptitude and logical reasoning skills ability among the
students to handle the preliminary qualifying steps/rounds in recruitment process and competitive
examinations. It focuses on developing key skills of employability to students.
COURSE LEARNING OBJECTIVES (CLO) :
1. To understand the importance of aptitude and logical reasoning skills
2. To acquire the knowledge on aptitude and logical reasoning.
3. To develop the skills to solve the business problems.
Content
Aptitude for Placement Readiness is designed to be an indispensable training for students to develop
their key skills of employability, namely verbal, quantitative, and reasoning tests. It also focuses on
components of aptitude and logical reasoning for career development. The course cover the
following contents :
• Quantitative Aptitude
• Reasoning
o General mental ability
o Logical deduction
o Nonverbal reasoning
• General Awareness (Indian business environment)
Reasoning Ability is one of the key sections in several recruitment exams in India including but not limited to
Banking, Railways, Staff Selection Commission, Insurance, Teaching, UPSC and many others. Reasoning
Aptitude plays a very crucial role in every competitive exam. It is a vital element included in every competitive
exam to judge the mental strength of the aspirants. Reasoning sections are a combination of Verbal and Non
Verbal Reasoning. The questions from both sections enable the examining committee to judge the aptitude
knowledge of the students.
COURSE OUTCOMES (COs):
CO1 Explain the concepts of aptitude and logical reasoning.
CO2 Apply various methods of aptitude and logical reasoning to make business decisions
CO3 Analyze the business problems using logical and reasoning skills.

130
 CO – PO Matrix
PO1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - 3 - -
Avg. 3 3 - 3 - -

131
 AUTONOMOUS SYLLABUS (2020-21)
BANKING AND INSURANCE SPECIALISATION

IV SEMESTER – List of Subjects

Sl.no. Course Code Course Name

1 20MBABI41 Technology in Financial Services

2 20MBABI42 Global Banking and Finance
3 20MBABI431 Risk and Insurance Management
4 20MBABI432 Innovation in Banking and Insurance
5 20MBABI441 Principles and Practices of General Insurance
6 20MBABI442 Marketing of Banking Services

132
 Course Content & Planning
SEMESTER – IV
Course Name: Technology in Financial Services Course Code: 20MBABI41
No. of Lecture Hours/Week: 03 CIE Marks: 50
No. of Tutorial/Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture+ Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs.
L:T:P : 3:0:2 CREDITS: 04
COURSE OVERVIEW:
Technology has become a part and parcel of human life. Banking has made simpler because of
adoption in all possible ways. This course discusses about how technology and information
system really help the banking in improving its operational efficiency, timely processing of
transactions and better service delivery.
COURSE LEARNING OBJECTIVES (CLO):
1. Understand basic concepts of Core Banking and Technologies, Banking Channels, and back -
office operations.
2. Demonstrate an understanding of pros and cons of various Payment gateways.
3. Analyse the implications of contemporary issues in banking techniques.
Hours
MODULES
MODULE 1:
Branch Operation and Core Banking: Introduction and Evolution of Bank
Management – Analysis of Rangarajan Committee Reports - Technological Impact in
Banking Operations – Total Branch Computerization - Concept of Opportunities – 10
Centralized Banking – Concept, Opportunities, Challenges & Implementation.
MODULE 2:
Delivery Channels: Overview of delivery channels – Automated Teller Machine
10
(ATM) – Phone Banking – Call centers – Internet Banking – Mobile Banking- USSD,
UPI, BHIM – Payment Gateways – Card technologies – MICR electronic clearing.
MODULE 3:
Back-office Operations: Bank back-office management –Inter branch reconciliation
– Treasury Management – Forex Operations – Risk Management – Data centre 10
Management – Network Management – Knowledge Management (MIS/DSS/EIS) –
Customer Relationships Management (CRM).
MODULE 4:
Interbank Payment System – INFINET: Interface with Payment system Network –
Structured Financial Messaging system – Electronic Fund transfer – RTGSS – 10
Negotiated Dealing Systems & Securities Settlement Systems – Electronic Money – E-
Cheques.

133
MODULE 5:
Contemporary Issues in Banking Techniques: Block Chain and Bit-coin – Crypto 10
currency -: Analysis of Recent Core Banking Software- Case study.
RECOMMENDED BOOKS:
1. Financial Services Information Systems-Jessica Keyes Auerbach publication; (March 24, 2012)
2. Kaptan SS & Choubey NS., E-Indian Banking in Electronic Era, Sarup & Sons, NewDelhi,2013.

REFERENCE BOOKS:
▪ Vasudeva, E–Banking, Commonwealth Publishers, New Delhi, 2010
▪ Turban Rainer Potter, Information Technology, John Wiley & Sons Inc,2012.
▪ Banking Technology – Indian Institute of Bankers Publication,2010.
COURSE OUTCOMES (COs):
CO1 Discuss the fundamental concepts of Core Banking and Technologies, Banking Channels, and
back-office operations.
CO2 Apply the implications of MIS in enhancing customer relationship
CO3 Analyze the pros and cons of various Payment gateways.
CO4 Evaluate the implications of contemporary issues in banking techniques

CO – PO Mapping
PO1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - 3 - -
Avg. 3 3 - 3 - -
Mapping 3-High, 2-Medium and 1-Low

134
 Course Content & Planning
SEMESTER – IV
Course: Global Banking and Finance Code: 20MBABI42
No. of Lecture Hours / Week: 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs.
L:T:P : 3-0-2 CREDITS: 04
COURSE OVERVIEW: This course provides an overview of the international banking system,
including such topics as: the role of the banks in the financial system; regulatory and policy
aspects; services offered by banks; analysis of bank performance; macroeconomic perspectives
in banking
COURSE LEARNING OBJECTIVES (CLO):
1. To make the student understand the basic concept of International Banking and Financial
Institutions and expose various types of risk faced by international banks.
2. To provide necessary knowledge of international banking operations and international
payment arrangements.
3. To appreciate the role of banking in international trade.
4. To introduce recent trends in international banking.
MODULES HOURS
MODULE 1:
International Banking- Global Trends and developments in International
09
Banking. Profitability of International Banking operations Correspondent
Banking and Inter - Bank
MODULE 2:
International financial markets and Instruments; international bond and equity
09
market, international banking services-correspondent bank representative
offices and foreign branches.
MODULE 3:
Forex Business; factors determining exchange rates, spot / forward rates,
premium and discount, cross rates. Basics of forex derivatives; forward 12
exchange rate contracts, Options and Swaps (simple problems)

MODULE 4:
International Banking: Exchange rates and Forex Business, Letter of Credit,
10
Foreign currency Loans, Facilities for Exporters and Importers, Role of ECGC,
RBI and EXIM Bank.
MODULE 5:
Regulations covering international trade Various Aspects of International
Trade, Government policies, DGFT and their schemes, Customs procedures, 10
WTO- its impact Balance of payment, balance of trade, Current account and
capital account convertibility. Documents used in Trade Role of Banks in foreign

135
Trade Letters of credit, settlement of disputes, UCP600, INCOTERMS. Exchange
control relating to foreign trade. Returns required to be submitted to RBI
PRACTICAL COMPONENTS :
• Student should submit an assignment on international trade policy of India.
• Students should visit a financial market and submit a report on different instruments.
• Student should present in PPT on current international banking scenario
RECOMMENDED BOOKS:
1. International banking operation-IIBF, Macmillian Publisher-2019.
2. Hand book of international banking-A W Mullineux-Edward Elgar-2003.
3. Global banking-Roy c Smith-oxford University press-2012.
REFERENCE BOOKS:
International financial market and India- H R Machiraju-New age publisher-2nd edition.
COURSE OUTCOMES (COs):
CO1 Explain the knowledge of international banking to solve business problems.
CO2 Apply the international banking instruments available for data driven decision making .
CO3 Analyze and communicate legal and global banking trends to stakeholders.
CO4 Identify the ethical banking practices followed.

CO – PO Mapping
PO1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - - 3
Avg. 3 3 - 3 - 3
Mapping 3-High, 2-Medium and 1-Low

136
 Course Content & Planning
SEMESTER – IV
Course Name: Risk and Insurance Management Course Code: 20MBABI431
No. of Lecture Hours / Week: 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs.
L:T:P : 3-0-2 CREDITS: 04
COURSE OVERVIEW:
This course aims to equip the students with risk management exposure from insurance product
perspective. After learning this course, the common practice to manage risk by insurance
products is supposed to be adequately grasped.
COURSE LEARNING OBJECTIVES (CLO):
1. Understand the principles of risk management and insurance
2. Understand the methodology in the identification, analysis, and management of risks
3. Learn the insurance and risk management strategies.
4. understand the importance of corporate risks and individual risks and mitigation
strategies and handling methods.
TEACHING
MODULES
HOURS
MODULE 1:
Insurance Management: Definition of Insurance, Functions of Insurance,
Characteristics of Insurance, Costs and benefits of Insurance, financial crisis, 08
Pricing of Insurance, Investment and Solvency-Principal and Agent Relationship
and Problems in Insurance Busines.
MODULE 2:
Risk and Insurance: Meaning and Definition of Risk, Risk and Uncertainty,
10
Classification of Risk, Re-Insurance, Captive Insurance and Claims Settlement, and
Procedure for Claims Settlement, Actuarial Management.
MODULE 3:
Legal Issues in Insurance Business: Insurance Contract, Underwriting, Insurance
Ombudsman, Regulation of Insurance Business, Principles of Indemnity, Insurance
10
Interest, Subrogation and Utmost Good Faith, Insurance Industry and Markets,
Indian Insurance Market, Banking and Insurance, Insurance Management and Risk
Management, Postal Insurance in India, and other Related Financial Services.
MODULE 4:
Crime Insurance: Commercial Crime Insurance Programmes, Commercial Crime
10
Insurance Forms, Robbery and Burglary of other Property, Criminal and Tortious
Behaviour of Insurds and Insurer, Negligence and Defenses of Negligence’s.
MODULE 5:
Risk Management and Disaster Management: Definition, Meaning, Nature and 12
Scope of Risk Management, Disaster Management its Meaning, Types of Disaster

137
Management, Measurers for Mitigating Disaster Management, Use of technology in
Risk Management and Disaster Management, Steps in the Risk Management
Process, Risk Management Tools, Risk Control, Risk Finance, Risk Management’s
Contribution to the Organization, Risk Management by Individuals and Corporates.
PRACTICAL COMPONENTS:
• Analyze the insurance potential in India based on secondary data
• Meet Insurance advisors/Agents and have a discussion on requirements of insurance selling.
• Select insurance company of your interest and study the risk management procedures
followed by that company.
• Analyze risk management techniques used by the banks, cement companies, automobile
companies.\Visit the IRDA website and identify the rules and regulations governed by IRDA
with respect to Marketing of insurance in rural markets.
RECOMMENDED BOOKS:
1. Risk Management – IIBF, Macmillan, New Delhi, 2011
2. Risk Management and Insurance, Williams, Smith and Young – 8th Edition.
3. Disaster Management and Risk Reduction, Sreeja S. Nair, Florian Bemmerlein-
Lux, Sandhya Chatterji, Narosa Publishing House 2013
REFERENCE BOOKS:
1. Risk management: Insurance & Derivatives- Kotreshwar G, 2/e, Himalaya Publishing
House, 2012.
2. Introduction to Derivatives & Risk Management – Chance, Cengage Learning, New Delhi.
COURSE OUTCOMES (COs):
Explain the principles of risk management and insurance and various risk control
CO1
measures available.
CO2 Apply and categories the various risks face by an insurance organization
Analyze environmental and sustainability considerations in problems in risk and
CO3
insurance.
CO4 Identify the insurance mechanism in risk management.

CO – PO Mapping
PO1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - 3 - - - -
CO4 3 - - - - -
Avg. 3 3 - - - -
Mapping 3-High, 2-Medium and 1-Low

138
 Course Content & Planning
SEMESTER – IV
Course Name: Innovation in Banking and Insurance Course Code: 20MBABI432
No. of Lecture Hours/Week: 03 CIE Marks: 50
No. of Tutorial/Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture+ Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs.
L:T:P : 3:0:2 CREDITS: 04
COURSE OVERVIEW:
To provide students a clear view of the service availability of banks and insurance sector in
our country. Also aims to provide much better understanding and knowledge of banks as a
field of investment which may cover every aspect of life by highlighting the various banking
products and services under the banking and insurance sector.
COURSE LEARNING OBJECTIVES (CLO):
1. To understand the fundamentals of digital banking
2. To gain awareness about the computerization, LAN, WAN, UPS, and Core Banking system.
3. To be proficient in the operational aspects of ATMs, Electromagnetic cards, Electronic
cheque and electronic cash
4. To know the risks in technology usage and assimilate ideas about risk control mechanism
TEACHINGH
MODULES OURS
MODULE 1
Introduction: Review of functioning of banks, Liabilities and Assets of Banks, Net
worth, Off Balance Sheet Items - New Products: Deposit and Loan Products 12
Housing finance, Hire Purchase, Leasing, Factoring and Forfeiting, Merchant
Banking, Mutual Funds, consumer Loans, Venture Capital Financing, Banks as
credit financial supermarket/ maturity and return profiles of new products. New
Financial services provided by banks- investment portfolio management services,
advice on money management, tax services.
MODULE 2
Infrastructure for Digital Banking: Bank computerization – LAN – Topology –
Protocols - WAN – Core Banking Systems – Signature Storage and Retrieval System 08
– INFINET – SWIFT – HR Competencies and Capacity building – Customer Education
on digital Channels.
MODULE 3
Mobile Banking: Access Channels such as Interactive Voice Responses (IVR),
Short Messaging Services (SMS), Wireless Access Protocol (WAP) sites, 10
Unstructured Supplementary Service Data (USSD), Mobile Banking Applications –
Regulatory Framework for Mobile Banking – Internet Banking – Models of Internet
Banking: Segments of Internet banking – IoT enabled banking.

139
 MODULE 4
Digital Payments System: Overview of Domestic Payment System - Role of NPCI
– Rupay Cards – IMPS – National Unified USSD platform – Unified Payment 12
Interface – National Automated Clearing House (NACH) - SWITCH - Aadhaar
Enabled Payment System (AEPS) - ECS – RTGS – NEFT – Digital Settlement
platforms.
MODULE 5
Challenges in Digital Banking: Operational Risk – Solvency and Liquidity Risk –
Channel specific risks – Issues of data integrity, authentication, and trust – Cyber
defense measurers of banks - Regulatory framework for managing risks in digital 08
banking.
PRACTICAL COMPONENTS:
• Visit any bank website and analyze the role of digital payment systems. Students get a
clear view of the service availability of various innovations undertaken in banks and
insurance sector in our country.
• Students get much better understanding and knowledge of banks as a field of investment
which may cover every aspect of life by highlighting the various banking products and
services under the banking and insurance sector.
• Students get a clear view of challenges in digital Banking.
RECOMMENDED BOOKS:
1. Indian Institute of Banking and Finance. (2016). Digital Banking. New Delhi. Taxmann
Publications
2. Nishi Sharma. (2013). E-Banking in India: Issues and Concerns. LAP LAMBERT Academic
Publishing.
3. D. Muralitharan, Modern Banking, Prentice Hall of India: New Delhi.
REFERENCE BOOKS
1. Raj. K. Singh. (2016). Digital the new normal for banks. Adhyan Publications.
2. Vikas Taneja and Sakshi Parashar. (2011). E- banking and E- Commerce. Alfa Publications.
COURSE OUTCOMES (COs):
CO1 Discuss the tech savvy practices and recognize the role of digital banking in the modern era

CO2 Demonstrate the knowledge computerization in banks and competent to handle ATMs,
Electromagnetic cards, E-purse etc., professionally.
CO3 Analyze the use of ECS, NEFT and RTGS as payment gateways
CO4 Assess and realize the threats in digital banking.

140
 CO – PO Mapping
PO1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 3 2 - - - -
CO3 - - - 3 - -
CO4 - - - 3 - -
Avg. 3 2 - 3 - -
Mapping 3-High, 2-Medium and 1-Low

141
 Course Content & Planning
SEMESTER – IV
Course Name: Principles and Practices of General Insurance Course Code: 20MBABI441
No. of Lecture Hours/Week: 03 CIE Marks: 50
No. of Tutorial/Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture+ Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs.
L:T:P : 3:0:2 CREDITS: 04
COURSE OVERVIEW:
The course enables the students to play an appreciable level of role in the general insurance
sectors. There is a need to provide with a general framework for thinking about the effects
of risk and a broad knowledge of risk management and insurance. This course helps in
creating awareness of the many public policy issues related to risk, including legal liability
and economic security issues apart from strong conceptual foundation for understanding
general insurance.
COURSE LEARNING OBJECTIVES (CLO):
1. Understand the basic concepts of General Insurance.
2. Gain awareness about the application of principles of general insurance.
3. Study the implications of legal aspects, coverage and claim settlement aspects relating to
various types of general insurance.

MODULES HOURS
MODULE 1
Introduction to General Insurance
Introduction- History of General Insurance - The Insurance Market -Insurance 10
Intermediaries - Insurance Intermediaries in Overseas Markets - Tariff Advisory
Committee (TAC)-Loss Prevention Association of India (LPA).
MODULE 2
General Insurance Contract Design
Introduction to Insurance - Definition of a contract - Requirements of an Insurance 10
contract - Fundamental Principles of General Insurance contracts
MODULE 3
Underwriting: Objectives – Principles-Process – Need -Underwriting Authority- 10
Underwriting activities –Rate making.
MODULE 4
Fire Insurance: Introduction- Characteristics- Standard Fire Insurance policy –
Types of policies- Coverage Fire claims. 10
Marine Insurance policy - General Characteristics- Maritime perils –Marine
Insurance coverage –Marine policy

142
MODULE 5
Motor Insurance – Motor vehicles Act – Need for Third Party Insurance –Types of
Motor policies.
Introduction - Health Risks - Importance of Health Insurance -Health Insurance 10
policies offered in India.
PRACTICAL COMPONENTS:
• Students can visit policy bazaar website, select any one health insurance scheme/plan,
and compare the features offered for the same scheme by different health insurance
companies
• Visit Motor Accidents Claims Tribunal website and analyze the cases which is under its
purview
RECOMMENDED BOOKS:
1. Principles and Practice of Insurance, P. Periasamy, (2009), Second Edition, Himalaya
Publishing House, Mumbai.
2. Principles and Practice of General Insurance, ICAI New Delhi, Fourth Edition(2008),Repro
India Ltd, Source:www.icai.org.in,: www.insuranceicai.org
3. Insurance Principles and practice , M.N.Mishra and S.B.Mishra, 22 nd Edition(2015),
S.Chand Publications, New Delhi
REFERENCE BOOKS
1. Principles and Practices of Insurance, Ghanashyam panda and Monika mahajan, Third
Edition(2013), Kalyani publishers,
2. Risk Management and Insurance, C. Arthur Williams, Jr. Peter Young, Michael Smith,
(2007), Eighth Edition, Tata McGraw Hill Publishing Company Limited, New Delhi.
COURSE OUTCOMES (COs):
CO1 Discuss the basic concepts of General Insurance.
CO2 Apply the basic principles of Insurance in gaining clarity between insured and insurer .

CO3 Analyze the implications of legal aspects, underwriting guidelines, coverage and claim
settlement aspects relating to various types of general insurance .
CO4 Assess the code of conduct of insured and the insurer.

CO – PO Mapping
PO1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 3 2 - - - -
CO3 - - - 3 - -
CO4 - - - 3 - -
Avg. 3 2 - 3 - -
Mapping 3-High, 2-Medium and 1-Low

143
 Course Content & Planning
SEMESTER – IV
Course Name: Marketing of Banking Services Course Code: 20MBABI442
No. of Lecture Hours/Week: 03 CIE Marks: 50
No. of Tutorial/Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture+ Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs.
L:T:P : 3:0:2 CREDITS: 04
COURSE OVERVIEW: To enable the students to learn the concepts of bank marketing, its relevance and
impact on customer service and various components of marketing mix. The students are expected to
develop a comprehensive and updated knowledge in the emerging area of Bank Marketing to become a
successful future marketers of bank products.
COURSE LEARNING OBJECTIVES (CLO):
1. To understand the basic concepts of Marketing of Banking Services
2. To gain awareness of bank marketing, its relevance and impact on customer service
3. To study the implications of various components of marketing mix.
4. To know the different aspects relating to Banking Services
TEACHING
MODULES HOURS
MODULE 1
Introduction to Marketing – Relevance of Marketing in Banking – Marketing Mix
– Marketing Plan: Bank’s Business Objectives – Marketing Audit – SWOT Analysis
08
– Marketing Objectives and Marketing Strategies.
MODULE 2
Place – Suitable Location for a Bank Branch – Branch Layout – Branch Expansion
Policy in India – Anywhere Banking – Onsite and Offsite Automatic Teller Machines
– Mechanism of Operations – Advantages to Users and Banks – Are ATMs
Substitutes to branches? – Role of Price in Bank Marketing – Administered vs. 12
Deregulated Interest Rates – Factors influencing the Rates of Interest – Service
Charges – Role of the Indian Banks’ Association.
MODULE 3
What is ‘product’ in banking? Need for new Products – Process of Product
Development – Constraints – Product Management – Desirable Product Mix –
Technology based Products in Banking – Banc assurance – Branding of Banking 10
Products – Globalizing Banking Products.
MODULE 4
Promotion – Personal Promotional Efforts – Direct marketing – Direct Selling
Agents – Public Relations – Social Banking – Customer Relationship Management
(CRM) – Customers’ Meets – Customer complaints – Banking Ombudsman 12
Scheme - Advertising – Publicity – Media Support – Good Promotional Mix –
Marketing Research.

144
 MODULE 5
Procedure – Impact of Bank Procedure – Need for Simplification and
Streamlining of Procedure, People – Marketing Department of a Bank – Marketing 08
at the Branch level – Recruitment, Selection, Training and Development of
Marketing Personnel – Opportunities and Challenges for Banks in Marketing.
PRACTICAL COMPONENTS:
• Study the impact of banking procedure.
• Visit any bank and analyze the marking department of a bank.
• Examine the customer relationship management of any 2 banks.
• Identify the opportunities and challenges for banks in marketing.
RECOMMENDED BOOKS:
1. Bapat Dhananjay. (2018). Marketing of Financial Services. Wiley Publications.
2. Hooman Estelami. (2012). Marketing of Financial Services. Bertrams Publications.
3. K.Ramamohan Rao. (2018). Services Marketing. Pearson Publication.
REFERENCE BOOKS
▪ Valarie Zeihthamal. (2018). Services Marketing. Mcgraw Hill Publications.
▪ Wirtz Jochen & others. (2018). Services Marketing. Pearson Publication.
COURSE OUTCOMES (COs):
CO1 Discuss the basic concepts of concepts of bank marketing, its relevance and impact on
customer service
CO2 Apply the various components of marketing mix
CO3 Analyze the knowledge in the emerging area of Bank Marketing
CO4 Assess the successful future marketers of bank products

CO – PO Mapping
PO1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 3 2 - - - -
CO3 - - - 3 - -
CO4 - - - 3 - -
Avg. 3 2 - 3 - -
Mapping 3-High, 2-Medium and 1-Low

145
 AUTONOMOUS SYLLABUS (2020-21)
FINANCE SPECIALISATION
IV SEMESTER – List of Subjects

Sl.no. Course Code Course Name

1 20MBAFM41 Mergers, Acquisitions & Corporate Restructuring

2 20MBAFM42 Financial Derivatives
3 20MBAFM431 Corporate Valuation
4 20MBAFM432 Entrepreneurial Finance
5 20MBAFM441 International Financial Management
6 20MBAFM442 Fundamentals of Financial Analytics

146
 Course Content & Planning
IV Semester
Name : Mergers, Acquisitions & Corporate Restructuring Code : 20MBAFM41
No. of Lecture Hours / Week : 03 CIE Marks:50
No. of Tutorial / Practical
: 02 SEE Marks: 50
Hours /Week
Total No. of Lecture +
:50 SEE Duration :03 Hours
Tutorial / Practical Hours
L: T:P : 3-0-2 CREDITS: 04
COURSE OVERVIEW:
The students will learn to examine the reasons to acquire, choice of target, and recognition of the
anticipated challenges, risks, and pitfalls of the approach. The students will evaluate the financial
applicability of M & A and accounting aspects of amalgamation. They will also study some instances of
takeovers/acquisitions and corporate restructuring and the potential sources of value creation, risks,
and challenges.
COURSE LEARNING OBJECTIVES (CLO):
1. Study the various concepts and terminologies used in mergers and acquisitions.
2. Familiarize financial evaluation and accounting aspects of Mergers & Acquisitions.
3. Solve the problems relating to Business Valuation and Amalgamation.
4. Critically assess Mergers & Acquisitions with different classifications, strategies, theories, synergy,
etc.
TEACHING
MODULES HOURS
MODULE 1:
Introduction of M & A: Meaning - Mergers and industry life cycle, Reasons for failures of
M & A -Synergy - Value Creation in M&A-SWOT analysis - BCG matrix. (Theory). Merger
8
Process: Procedure for effecting M & A - Five-stage model – Due diligence – HR aspects of
M & A – Tips for successful mergers - Process of merger integration. (Theory).

MODULE 2:
Financial Evaluation of M & A: Merger as a capital budgeting-Business valuation
approaches-asset based, market-based, and income-based approaches-Exchange Ratio 10
(Swap Ratio)-Methods of determining the exchange rate. (Theory and Problems).

MODULE 3:
Accounting aspects of Amalgamation: Types of amalgamations - Methods of Accounting
–Calculation of purchase consideration –Journal entries in the books of transferor & 12
transferee company - Ledger accounts in the books of transferor and transferee
companies. (Theory and Problems).
MODULE 4:
Acquisitions/Takeovers: Meaning and types of acquisition/takeovers (Friendly and 10
Hostile takeovers)-Anti-takeover strategies-Anti-takeover amendments-Legal aspects of

147
M & A-Combination and Competition Act-2002Competition Commission of India (CCI)-The
SEBI Substantial Acquisition of Shares and Takeover (Takeover code -2011). (Theory).
MODULE 5:
Corporate Restructuring: Meaning, significance, and forms of restructuring–sell-off,
spin-off, divestitures, demerger, Equity Carve-Out (ECO), Leveraged Buy-Outs (LBO), 10
Management Buy-Out (MBO), Master Limited Partnership (MLP), Limited Liability
Partnership (LLP) and joint ventures. (Theory).
PRACTICAL COMPONENTS:
Pick up any latest M&A deal. Generate the details of the deal and then study the deal in the light of the
following:
• Nature of the deal: merger, amalgamation, acquisition , takeover or any program of
restructuring valuation.
• Synergies likely to emerge out of M& A, write a report on the synergies by taking any one
company
• Take any recent M &A , write about the challenges, impact and problems associated with the
deal
RECOMMENDED BOOKS:
1. Mergers Acquisitions & Corporate Restructuring - Strategies & Practices, Rabi Narayan Kar and
Minakshi, Taxmann’s, 3/e, 2017
2. Mergers and Acquisitions, Sheeba Kapil and Kanwal N. Kapil, Wiley, 2/e, 2017
REFERENCE BOOKS:
1. Mergers, Acquisitions and Takeovers, H.R. Machiraju, New Age International Publishers, 1/e, 2010
2. Mergers - Issues, Implications, and Case Law in Corporate Restructuring, Ramanujam S, Tata McGraw
Hill Publishing House, 2000
3. Takeovers, Restructuring and Corporate Governance, Weston, Mitchell and Mulherin, Pearson
Education, 4/e, 2003.

COURSE OUTCOMES (COs):

CO1 Describe Mergers & Acquisitions and its different classifications, strategies, theories, synergy.

CO2 Apply various dimensions of financial evaluation of Mergers & Acquisition, corporate
strategies to create a value to the firm.
CO3 Examine different types of M&A, takeover and antitakeover strategies to solve the business
problem.
CO4 Assess the accounting, legal aspects of M&A and corporate restricting with social
responsibility.

148
 CO-PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 2 - - - - -
CO2 3 2 - - - -
CO3 3 2 - - - -
CO4 - - - 3 - -
Avg. 2.67 2 - 3 - -
Mapping 3-High, 2-Medium and 1-Low

149
 Course Content & Planning
IV Semester
Name: Financial Derivatives Code:20MBAFM42
No. of Lecture Hours / Week : 03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks:50
Total No. of Lecture + Hrs Tutorial / Practical Hours:50 SEE Duration: 03 Hrs.
L: T:P : 3:0:2 CREDITS:04
COURSE OVERVIEW:
This course offer familiarity on derivatives instruments, such as forwards, futures, options and
swap; and how it is used to achieve various hedging and speculating objectives. In this course
students will study applications of derivative-pricing techniques and how the derivative
instruments, used as investment tools, as it allow one to tailor the amount and kind of risk one
takes, be it risk associated with changes in interest rates, exchange rates, stock prices, commodity
prices, inflation, etc. The course provides the insight on how institutions as well as investors to
hedge (reduce) unwanted risks or to take on additional risk motivated by views regarding future
market movements.
COURSE LEARNING OBJECTIVES (CLO):
1. To understand various concepts and terminologies used in various financial derivatives.
2. To apply various financial derivatives in hedging risk and analyze it.
3. To understand various financial derivatives such as forwards, futures, options, financial swaps
and credit derivatives for managing the risk.
HOURS
MODULES
MODULE 1:
Introduction to Derivatives, types of derivatives, uses of derivatives, derivatives in 6
India.
MODULE 2:
Futures and Forwards: types of futures/forwards-Futures vs Forwards-Mechanics
of buying and selling futures/forwards-Hedging through futures/forwards-
12
Marking-to-market process- valuation of futures/forwards using cost of carry
model-Arbitrage process-Interest Rate Futures & options. (Numerical problems on
MTM and valuation of futures/forwards). (Theory and Problems).
MODULE 3:
Option Contracts: types of option contracts-Options vs futures/forwards, trading
mechanism of options contract, Option pricing-factors affecting option pricing-
12
Valuation of option contracts using Black Scholes model and Binomial Model-Put-call
parity theory-Option Greeks. (Numerical problems on all aspects). (Theory and
Problems).

150
 MODULE 4:
Financial Swaps: advantages of financial swaps-Types of financial swaps (Interest
rate swap, currency swap, equity swap and commodity swap)-Mechanics of interest
10
rate swaps– Triangular swap (Numerical problems only on interest rate swap
including triangular swap) Commodity Derivative Market: Commodity derivative
exchanges (with commodities traded) in India
MODULE 5:
Credit Derivatives and VaR: Types of credit derivatives, Sub-Prime Crisis-2007-
Types of Interest Rates-Zero Rate-Forward Rate-Value-at-Risk-Meaning, VaR 10
Models-Stress testing and back testing. (Numerical problems only on VaR). (Theory
and Problems).
Question paper: 40 %Theory and 60% Problems.
PRACTICAL COMPONENTS:
• Students can visit a financial institution dealing in derivatives and study the products offered by
them
• Students should individually select various futures or options and watch the behavior of these
futures and options on a day to day for 15 days to see how futures and options might help
mitigate the risks of investors.
• Practicing Moneybhai online virtual trading game from moneycontrol.com
RECOMMENDED BOOKS:
1. Fundamentals of financial derivatives, N.R. Parasuraman, Wiley India Pvt. Limited
2. Introduction to Derivatives and Risk Management, Don M. Chance/Robert Brooks, 10/e, Cengage
learning Pvt Ltd.
REFERENCE BOOKS:
1. Derivatives and Risk Management, Rajiv Srivastava, Oxford University Press, 2/e.
2. Options & Futures- Vohra & Bagri, 2/e, TMH
3. Derivatives, Principles and Practice, Sundaram& Das, Mc Graw Hill, 2017
COURSE OUTCOMES
CO1 Describe the knowledge of financial derivative used in financial decisions.
CO2 Apply critical thinking skills in managing business risk using hedging techniques

CO3 Analyze the risk of financial products and communicate economic and legal aspects of
products
CO4 Appraise different financial product which are social responsive and ethical.

151
 CO-PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - - 3
Avg. 3 3 - 3 - 3
Mapping 3-High, 2-Medium and 1-Low

152
 Course Content & Planning
IV Semester
Name: Corporate Valuation Code: 20MBAFM431
No. of Lecture Hours /
: 03 CIE Marks: 50
Week
No. of Tutorial / Practical
: 02 SEE Marks: 50
Hours / Week
Total No. of Lecture +
: 50 SEE Duration: 03 Hrs
Tutorial / Practical Hours
L: T:P :3-0-2 CREDITS: 04
COURSE OVERVIEW:
This course will provide the framework to price and value both securitized and non -
securitized entities (whether that be specific assets or whole companies). This involves the
utilization of both accounting and financial analysis of the entity to determine value. The
course will approach the subject from an applied viewpoint to enable students to practice
valuation methods. The course will also incorporate basic capital raising issues, from both
the fixed income and equity perspectives.
COURSE LEARNING OBJECTIVES (CLO):
1. Identify the purpose of corporate valuation and to obtain an overview of the basic
corporate valuation process
2. To familiarize the students with the standard techniques of corporate valuation.
3. To develop analytical skills and communication strategies for discussing corporate
valuation.
4. To understand the valuation in the contexts of IPOs, M&As, Bankruptcy cas es
TEACHING
MODULES
HOURS
MODULE 1:
Corporate valuation-an Overview-Context of valuation: Enterprise DCF
Model-Analyzing historical performance-Estimating the cost of Capital-
12
Forecasting Performance-Estimating the continuing value-Calculating and
interpreting the results-Other DCF models
Case study in two phase and three phase growth.
MODULE 2:
Non-DCF approaches to valuation: Book value approach, adjusted book
value approach, Stock and debt approach (numerical problems in each of
12
these methods). Call option-based valuation Relative valuation, Equity
valuation multiples-Enterprise valuation multiples-Choice of multiple
Case study in equity and enterprise multiples.

153
MODULE 3:
Advanced issues in valuation- Valuation of companies of different kinds-
valuation in different contexts-Loose end of valuation -valuation of intangible 10
assets: Patents, trademarks, copyrights and licenses; Franchises: brands.
(Theory only).
MODULE 4:
Strategic financing decisions: Capital structure and value in perfect world,
imperfections and capital structure, signaling theory, tools for developing and
effective capital structure, guidelines for capital structure planning, 8
bankruptcy, dividend policy and firm value, implications of real world
imperfections, dividend policy formulation, rationale and objections to share
buybacks. (Theory only)
MODULE 5:
Value Based Management- Methods and Key premises of VBM-Marakon
approach-Alcar approach-Mckinsey approach-Stern Stewart approach-BCG 8
approach (Theory and problems).
Case study in Alcar approach, BCG approach and Stern Stewart approach.
PRACTICAL COMPONENTS:
• Students can take any company 3 years of Balance sheet and do valuation process of
Equity and growth using DCF method
• Student can take any sector do the valuation process
RECOMMENDED BOOKS:
1. Corporate Valuation and Value Creation, Prasanna Chandra, Tata McGraw Hill-2011
2. Damodaran on Valuation, Aswath Damodaran, John Wiley and Sons- Sons,2/e, 2006.
REFERENCE BOOKS:
1. Corporate Valuation: A Guide for Managers and Investors, Philip R Daves, Michael C.
Ehrhardt, and Ron E. Shrieve, Cengage Learning- 2003
2. Corporate Valuation, David Frykman, Jakob Tolleryd, Prentice Hall, 2003
3. The Valuation Handbook: Valuation Techniques from Today's Top Practitioners, Rawley
Thomas, Benton E Gup, John Wiley & Sons, 2010.
COURSE OUTCOMES (COs):
CO1 Describe the conceptual knowledge of valuation techniques
CO2 Examine valuation process and develop strategies ethically to deal with them
CO3 Analyze methodologies in valuation process.

CO4 Appraise relevant techniques in value creation for decision making process and
communicate to the stake holders.

154
 CO-PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - - - 3
CO4 - - - 3 - -
Avg. 3 3 - 3 - 3
Mapping 3-High, 2-Medium and 1-Low

155
 Course Content & Planning
SEMESTER – IV
Course: Entrepreneurial Finance Course Code:20MBAFM432
No. of Lecture Hours / Week : 03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:50 SEE Duration:03
L:T:P: 3:0:2 CREDITS :04
COURSE OVERVIEW:
This course is designed to provide understanding of how to create, finance, manage and
evaluate a startup as well as investing in other companies as a venture capitalist. This course
is designed to expose the student to a multitude of finance and business -related challenges
faced by Entrepreneurs and how to begin framing the issues, establishing key evaluation
criteria and generating viable financing alternatives to aid in decision making that can affect
private enterprises and ultimately one’s business career.
COURSE LEARNING OBJECTIVES (CLO):
1. To define the relation between entrepreneurial finance and value creation in a business.
2. To identify the sources of finance for new ventures.
3. To judge the financial performance of an entrepreneurial initiative.
4. To discuss an entrepreneurial perspective on management of short-term funds.
TEACHING
MODULES
HOURS
MODULE 1:
Introduction to Finance for Entrepreneurs: Understanding the financing needs
of the start-up, Stages and Types of Financing, Sources and types of capital, 8
Introduction to Bootstrapping and Incubation.
MODULE 2:
Basics of Financial Management from the start-up perspective: Cost of 10
Capital, Financial Statements and Ratio Analysis, Risk and Return.
MODULE 3:
Sources of Funding: Long term sources of funding such as equity capital,
preference share capital, debentures and bonds, term loans. Raising 12
entrepreneurial finance through angel investors, venture capital,
crowdfunding, private equity etc. Short term sources of funding for Working
capital requirement such as trade finance, working capital loan, commercial
paper, factoring etc. Government Schemes for Financing the start-ups.
MODULE 4:
Preparing the Integrated Financial Model: Models including cost of capital, 10
means of financing, projected profit and loss account, projected cash flow

156
 statement, projected balance sheet, key ratios and application of capital
budgeting techniques (Payback period, NPV, IRR)
MODULE 5:
Preparing Business Plan – Components of Business Plan, uses, advantages
and limitations. 10
International Exposure: International financial transaction. FOREX,
International transaction exposure management. Hedging for interna tional
exposure. Evaluation of Foreign Direct Investment.
Question paper: 100% Theory
PRACTICAL COMPONENTS:
1. Visit District Industries Centers, State Financial Corporation, Small Scale Industries
Development Corporations, Khadi and Village Industries Commission, National Small
Industries Corporation, Small Industries Development Bank of India and collect basic
information related to startups.
2. Prepare a financially viable business plan and get approval from any financial institution.
RECOMMENDED BOOKS:
1. Entrepreneurial Finance, Steven Rogers, Roza E. Makonen (2014), McGraw Hill.
2. Entrepreneurial Finance, J. Chris Leach, Ronald W.Melicher (2017), Cengage Learning.
3. Entrepreneurial Finance: Strategy, Valuation and Deal Structure Janet Kiholm Smith,
Richard L. Smith, Richard T. Bliss (2011), Stanford University Press.
Reference Book:
• Entrepreneurial Finance A Global Perspective, Gary Gibbons, Robert D.Hisrich, Carlos
M DaSilva (2014), SAGE Publishing
• Finance Management, Prasanna Chandra (2021), McGraw Hill.
• The Dynamics of Entrepreneurial Development and Management, Vasant Desai
(2011), Himalaya
COURSE OUTCOMES:
CO1 Identify the sources of funds required at various stages of business.
CO2 Examine and forecast the financial performance of the business.

CO3 Analyze the funding options available globally and communicate to the stake
holders.
CO4 Recommend the investment strategies to think about the welfare of the
stakeholders and maximize the wealth of shareholder.

157
 CO-PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - 3 - 3 - -
CO4 - - - - - 3
Avg. 3 3 - 3 - 3
Mapping 3-High, 2-Medium and 1-Low

158
 Course Content & Planning
IV Semester
Name: International Financial Management Code: 20MBAFM441
No. of Lecture Hours / Week : 03 CIE Marks: 50
No. of Tutorial / Practical Hours
: 02 SEE Marks: 50
/ Week
Total No. of Lecture + Tutorial /
: 50 SEE Duration: 03 Hrs.
Practical Hours
L: T:P :3-0-2 CREDITS: 04
COURSE OVERVIEW: This course focuses on the theoretical and practical knowledge required for
the management of financial and investment functions of multinational corporations. Students will
discover how the international capital markets, foreign exchange markets, and the derivatives
market can be used to manage transaction and operating risks facing the multinational firm. The
general emphasis is on the identification and management of opportunities and risk relating to
international investments, exchange rate fluctuations, international financial markets and
government policy changes.
COURSE LEARNING OBJECTIVES (CLO):
1. To understand the International Financial Environment and the Foreign Exchange market.
2. To learn hedging and Forex risk management.
3. To learn the Firm’s Exposure to risk in International environment and various theories
associated with it.
TEACHING
MODULES HOURS
MODULE 1:
International financial Environment- The Importance, rewards & risk of
international finance- Goals of MNC- International Business methods. Balance of
11
Payments (BoP), Equilibrium & Disequilibrium, different exchange rate regime and
arrangement, the Economic and Monetary Union (EMU).
(Theory only).
MODULE 2:
Foreign Exchange Market: Function and Structure of the Forex markets, Exchange rate
10
quotations, Determination of Exchange rates in Spot markets and forward markets.
Exchange rate behavior and Cross Rates. (Theory & Problems).
MODULE 3:
Foreign exchange risk Management: Hedging against foreign exchange exposure –
Forward, futures and options- Currency Swaps(two way swaps only)-Interest Rate
Swap(Theory & Problems).
11
International Financial Markets and Instruments: Foreign Portfolio Investment.
International Bond & Equity market. International Money Markets, International
Banking services –Correspondent Bank, Representative offices, Foreign Branches.
Forward Rate Agreements. (Only Theory).

159
MODULE 4:
International Parity Relationships & Forecasting Foreign Exchange rate :
Measuring exchange rate movements Exchange rate equilibrium. Interest Rate Parity,
9
Purchasing Power Parity &International Fisher effects, Arbitrage, Types of Arbitrage
(Theory & Problems).

MODULE 5:
Foreign Exchange exposure: Management of Transaction, Translation, economics, 9
political and interest rate exposure. (Theory & Problems).
PRACTICAL COMPONENTS :
• Visit the foreign exchange department of a bank, study the operations and submit a report
• Track and analyze the rupee exchange value against Dollar and Euro in spot and forward
markets for one week and record the observations
50% Theory and 50% problems
RECOMMENDED BOOKS:
1. International Corporate Finance, Jeff Madura, Cengage Learning- 6/e, 2011
2. International Finance Management, Eun & Resnick, Tata McGraw Hill- 4/e
REFERENCE BOOKS:
• International Financial Management, Apte P. G, Tata McGraw Hill- 6/e, 2011
• International Financial Management, MadhuVij, Excel Books- 2010
• International Financial Management, Thummuluri Siddaiah, Pearson India- 1/e, 2009
COURSE OUTCOMES (COs):
CO1 Define investment opportunities in international financial environment
CO2 Identify the risk relating to exchange rate fluctuations and develop strategies .
CO3 Analyze different strategies to evaluate the firm’s exposure in international environment
CO4 Appraise appropriate instruments in hedging and arbitrage based on global environment.

CO-PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - 3 - - -
CO4 - - - 3 - -
Avg. 3 3 3 3 - -
Mapping 3-High, 2-Medium and 1-Low

160
 Course Content & Planning
SEMESTER – IV
Course: Fundamentals of Financial Analytics Course Code:20MBAFM442
No. of Lecture Hours / Week : 03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:50 SEE Duration:03
L:T:P: 3:0:2 CREDITS :04
COURSE OVERVIEW:
This is an introductory course in Financial Analytics with an objective of understanding and
diagnosing the information contained in financial statement with a view to judge the
profitability and financial soundness of the firm, and to make forecast about future prospects
of the firm. And it helps to the student to answer all business questions through Financial
Analytics leads to forecast the future of business trend.
COURSE LEARNING OBJECTIVES (CLO):
1. Describe the foundations of analytics and how it is becoming a competitive strategy for
many organizations.
2. Analyze the importance of analytics in decision making and problem solving.
3. Determine the different types of analytical models such as descriptive analytics,
predictive analytics, and prescriptive analytics.
4. Illustrate tools and techniques used in financial analytics.
MODULES HOURS
MODULE 1:
Business Intelligence (BI) Business Intelligence - Definitions - Evolution of Business
Intelligence and Role of DSS, EIS, MIS and Digital dash boards-Difference between
10
ERP and Business Intelligence-need for BI-BI for past, Present and Future. Business
Intelligence Applications-technology solutions and business solutions-Business
Intelligence Roles and Responsibilities.
MODULE 2:
Essentials of Business Analytics Introduction: Decision Making- Business
Analytics Definition-Business Analytics meaning - categorization of Analytical
methods and models: Descriptive -Predictive -Prescriptive–Big data- Business 10
Analytics in practice: Financial, Human Resource, Marketing, Health care, Supply
chain Analytics. Analytics for government and Nonprofits, sports and web
Analytics.
MODULE 3:
Business Analytics for Managers Business analytics model: Overview of Business - 10
driven environment & technically oriented environment-types of Reporting and
Analytical process-case study.

161
MODULE 4:
Financial Analytics Introduction: Meaning-Importance of Financial Analytics uses-
Features-Documents used in Financial Analytics: Balance Sheet, Income 10
Statement, Cash flow statement-Elements of Financial Health: Liquidity, Leverage,
Profitability.
MODULE 5:
Analysts: Role and Responsibilities Information and Knowledge-Methodology- 10
Data-Required Competencies for the Analyst-Hypothesis. Driven methods-Data
Mining with Target variables-Explorative methods-Business requirements.
Question paper: Theory & Problems
PRACTICAL COMPONENTS:
1. Using organization annual reports, a student can prepare Business Intelligence report
for decision making using Descriptive, predictive analytics.
2. Visit to the organization & learn how to use software tools for analysis of real life
problems.
RECOMMENDED BOOKS:
1. Business Analytics for Managers - Geat H.N.Laursen Jesper Thorlund, P.No: 1-16- UnitIII,
P.No:93-136-Unit V
2. Fundamentals of Business Analytics -R N Prasad,. Seema Achavya, Wiley India PVT Ltd,
New Delhi, P.No: 87-100, P.No:115-125
Reference Book:
1. Fundamentals of Business Analytics - R N Prasad Seema Achavya, Cengage Learning, New
Delhi, P.No: 87-100, P.No:115-125
COURSE OUTCOMES:
CO1 Explain the key concepts in Business Intelligence and financial analytics techniques
and assess when to apply such techniques in practical situations.
CO2 Interpret the data using predictive analytics for business solutions.
CO3 Analyse the analytical models associated with financial data to develop strategies.

CO4 Recommend the strategies for financial health using descriptive and predictive
analytics
CO-PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 - - - - -
CO2 - - - 3 - -
CO3 - 3 - - - -
CO4 - - - - - 3
Avg. 3 3 - 3 - 3
Mapping 3-High, 2-Medium and 1-Low

162
 AUTONOMOUS SYLLABUS (2020-21)
HR SPECIALISATION
IV SEMESTER – List of Subjects

Sl.n
Course Code Course Name
o.
1 20MBAHR41 Personal Growth & Interpersonal Effectiveness
2 20MBAHR42 International Human Resource Management
3 20MBAHR431 Organizational Change and Development
4 20MBAHR432 Training and Development
5 20MBAHR441 Management Consulting for Business Excellence
6 20MBAHR442 Strategic Talent Management

163
 Course Content & Planning
SEMESTER – IV
Course Name: Personal Growth & Interpersonal Course Code: 20MBAHR41
Effectiveness
No. of Lecture Hours/Week : 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs.
L: T:P : 3:0:2 CREDITS: 04
COURSE OVERVIEW:
The course speaks about understanding we as individuals and pours light about an individual’s
interpersonal effectiveness. It also gives insights into the concepts of self -awareness and self-esteem.
It speaks about Sigmund Freud’s Ego states- Id, ego, and superego, and through defense mechanism, it
explains how to balance id state and superego and lead a successful life. The course also deals with
personal change and what are the requisites for personal change. It also gives insights on habits of
highly effective people. The course deals with what is creativity and innovation. It tells what creativity
process is and what tools are available for creativity. It also tells the importance of the NLP program.
It helps students to discover the interpersonal orientation through FIRO-B.
COURSE LEARNING OBJECTIVES (CLO):
1. The student will be able to apply and improve workplace effectiveness through various personal
growth and interpersonal effectiveness practices.
2. The student will be able to classify and categorize different personal growth and inter -personal
practices and to be followed in the organization.
3. The student will be able to create and reconstruct Leadership required to manage the Human
Resources in the organization.
4. The student will be able to appraise and judge the practical applicability of various personal
growth and Interpersonal practices to be followed in the Organization.
TEACHING
MODULES HOURS
MODULE 1:
Dynamics of Personal Growth: Self-awareness and self-esteem, life roles, social roles
and organizational roles, role clarity, and role boundaries. Ego states- Id, ego, and 10
superego and defense mechanism. Developing a self-improvement plan.
MODULE 2:
Interpersonal Trust: Openness, confidentiality, blind-spot, and unknown part of the
personality. Self-disclosure, seeking feedback, self-reflection, and practicing new 10
behaviors. Discovering facets of interpersonal trust through Johari Window.

164
MODULE 3:
Understanding Human Personality and Neuro Functioning: Personality theories,
Carl Jung's theory of personality types and Myers Briggs Type Indicator test (MBTI), 10
Trait theories- Guilford Peogut, PF 16 and Type A and B, Emotional intelligence. Basic
functions of mind: Creativity and innovation. Blocks to creativity. Creativity processes
and tools- convergent and divergent thinking. Six Thinking Hats, Neuro -Linguistic
Programming.
MODULE 4:
Attitudes, Beliefs, Values, and their impact on Behavior: Personal change
10
meaning, nature, and requisites. Social adjustments and habit formation. Locus of
control. Habits of personal effectiveness. Seven habits of highly effective people.
MODULE 5:
Interpersonal relations and personal growth: Interpersonal needs for openness,
inclusion, and control. Discovering the interpersonal orientation through FIRO-B.
Conflict resolution and negotiation, time management and honoring the commitments 10
PRACTICAL COMPONENTS:
• Students are expected to conduct an in-depth study of various personality traits & TA and submit
a detailed report.
• Students must undergo psychometric test like MBTI, FIRO-B, Big Five, etc., conduct a SWOT analysis
and prepare a personal growth plan based on the results
• Ask the individual students to seek multisource feedback about their interpersonal effectiveness
from peers, teachers, and parents; understand and reflect the feedback and prepare a development
plan for interpersonal effectiveness.
• Discuss a Johari Window case in the class to identify how it can help each student to promote his/
her personal growth. 5. Organize a workshop on MBTI for the students to know their type and to
understand the type dynamics.

RECOMMENDED BOOKS:
1. Organizational Behaviour: Human Behavior at work John W. Newstrom and Keith Davis Tata
McGraw Hill 11/e, 2003.
2. Human Relations in organization’s Robert N. Lussier Mc- Graw Hill Education 6/e
3. Development of Management Skills Whetten & Cameron PHI 7/e
4. Competency Mapping Assessment and Growth Naik G. P IIHRM 2010

REFERENCE BOOKS:
1. Understanding OB Udai Pareek Oxford University Press.
2. Theories of Personality Calvin S Hall Wiley India Pvt. Ltd 4/e.
3. Seven habits of highly effective people, Stephen R Covey Pocket Books.
4. Training in interpersonal Skills Stephen Robbins Pearson Education.

165
COURSE OUTCOMES (COs):
CO1 Define conceptual knowledge of different theories that promote personal growth.

CO2 Execute the concepts of human personality, behavior, and functioning of mind for intra,
interpersonal effectiveness required to become value-based leader
Analyze the psychometrics tests in understanding the personality traits required for
CO3
individual development and effective teams
CO4 Determine a greater insight of self, and others through various theories and prepare the
developmental plan to become socially responsible individual

CO-PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 - - - - -
CO2 - - 3 - -
CO3 - 2 - 3 - -
CO4 - - - 3 3
Avg. 3 2 3 3 3 3
Mapping 3-High, 2-Medium and 1-Low

166
 Course Content & Planning
SEMESTER – IV
Course Name: International Human Resource Management Course Code: 20MBAHR42
No. of Lecture Hours / Week: 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs.
L: T:P: 3-0-2 CREDITS: 4
COURSE OVERVIEW: The course discusses emerging issues of HRM in a global context such as
inclusive policies, human rights in organizations. This course will examine organizational and
employee perspectives on the design and delivery of international HRM programs. Issues to be
explored include strategies for global recruitment and selection, multi-country compensation
programming, cross-cultural adjustment and repatriation, performance management and career
development for multinational employees, and international labor relations.
COURSE LEARNING OBJECTIVES (CLO):
1. Understand the application of IHRM in managing and developing an organization.
2. The student will be able to apply and solve the workplace problems relating to international
issues.
3. Enable the students to learn concepts and knowledge about the range of Human Resource
functions to the deployment of expatriate employees and expatriate failures on international
assignments.
4. The student will be able to comprehend the practical applicability of various strategies and
approaches in managing the International Organization.
TEACHING
MODULES
HOURS
MODULE 1:
Cultural, Comparative and Organizational Perspectives On IHRM: Emergence of Global
8
HR Manager, Approaches to International Human Resource Management - Review of
IHRM approaches, IHRM models applicable to other contexts
MODULE 2:
Managing Knowledge in Multinational Firms: Gaining access to external knowledge,
IHRM; Interpretive views Comparative Human Resource International Training 10
Management: Concepts and Models Leadership Training and Development in
International Organizations Technology in International Training Management.
MODULE 3:
Global Performance Management: Key components of PMSs Culture and PMSs, PMSs
in six leading economies: China, India, Japan, South Korea, UK and USA, PMS for
expatriates Total Rewards in the International Context Recap: PCNs, TCNs, and HCNs
10
Approaches to international compensation Repatriation issues, international trends in
global total rewards.

167
MODULE 4:
Introduction Staffing policies: Motives for international transfers, Alternative forms of
international assignments, international assignment process Dimensions of 10
International assignment success Multinational Companies and the Host Country
Environment, Understanding how MNCs act in a diverse host country.
MODULE 5:
Regulation and Multinational Corporations: The Changing Context of Global
Employment Relations. Human Resource Management in Cross-Border Mergers and
Acquisitions and the HRM implications.
Equal Opportunity and Diversity Management in the Global Context: Equal
opportunity, Diversity management, Work-life balance: practices and discourses; 12
International Culture Management: Models of Culture – Different Models.
Hofstede’s Four, Cultural Dimensions Trompenaar’s Seven Cultural Dimensions Globe’s
Nine Cultural Dimensions, Edgar Schein’s Model of Culture Deal and Kennedy’s Culture
Model Schneider’s Culture Model, Cameron, and Quinn’s Model of Culture Charles
Handy’s Model of Culture Denison’s Model of Culture,
PRACTICAL COMPONENTS:
• Study the Socio-Political-Economic System in U.S, U.K, Japan, and India and prepare a
comparative analysis.
• Study Indian and US legal aspects involved when deploying an employee on an International
Assignment.
• Study and compare Recruitment, Selection, and Training practices in various countries.
RECOMMENDED BOOKS:
1. International Human Resource Management Srinivas R. Kandula, Sage Publication India Pvt.
Ltd. 2018
2. International Human Resource Management Anne-Wil Harzing, Ashly H. Pinnington Anne-Wil
Harzing, Ashly H. Pinnington 4/e 2015
3. Diversity at Work Arthur P Brief, Cambridge University 2008
REFERENCE BOOKS:
1. Strategic Human Resource Management: An International Perspective, Gary Rees, Paul E. Smith,
Sage Publication India Pvt. Ltd. 2014.
2. International Human Resource Management, Anne-Wil Harzing, Ashly Pinnington, Sage
Publication India Pvt. Ltd. 2011.
COURSE OUTCOMES (COs):
CO1 Explain the impact of contemporary issues and global imperatives on human resources
concepts, policies, and practices in multinational organizations for achieving the objectives
CO2 Illustrate different strategic approaches to the performance and reward management of
human resources in multinational organizations for better decision making
CO3 Analyze the concepts and knowledge about the global, economic, social, and legal functions
of human resource that are used on international assignments

168
 Assess the international effects of international diversity and industrial relations strategies
CO4 adopted by multinational international organizations operating in various regions of the
world to solve the business problem

CO-PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 - - - 2 -
CO2 - 3 - - - -
CO3 - - - 3 - 2
CO4 3 - - - - -
Avg. 3 3 - 3 2 2
Mapping 3-High, 2-Medium and 1-Low

169
 Course Content & Planning
SEMESTER – IV

Course Name: Organizational Change and Development Course Code: 20MBAHR43 1

No. of Lecture Hours / Week: 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks: 50

Total No. of Lecture + Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs.

L: T:P: 3:0:2 CREDITS: 04

COURSE OVERVIEW:
Organizational Change and Development is that kind of subject which deals with the change
management model and OD interventions during changes in the organizations. This course discusses
various factors influencing change, need for the change, and how to make people ready towards change.
It also focuses on OD practitioners’ role in bringing out the best during changing business situations.
This course is very apt in the present situation and universal because change is a never-ending process.
COURSE LEARNING OBJECTIVES (CLO):
1. Gain knowledge of change management models and organizational development theories that
assists in solving business problems.
2. Understand the important role of an OD consultant in demonstrating ethics, social responsibility, and
value-based leadership.
3. Know the significance of various tools and techniques available to make better decisions during
change.
4. Gain knowledge on OD interventions that facilitate a better flow of communication and enhance team
spirit in the organization.
TEACHING
MODULES
HOURS
MODULE 1:
Changing Organizations in Our Complex World: 21st Century Organization, Roots of
Organization Change, Implications of Worldwide Trends for Change Management, 10
Planned Changes and Intended Results, Initiators, Implementers, Facilitators, Recipients,
Application of Lewin’s Model of Change, OD Practitioners.
MODULE 2:
Building and Energizing the Need for Change: Organizations as Systems, Levels and
Characteristics, Models of Organizational Change, Systems Theory and Social Construction 10
Approaches, Seek Out and Make Sense of Internal - External Data, Factors That Block
People from Recognizing the Need for Change

170
MODULE 3:
Measuring Change: Designing Effective Control System: Control Processes to Facilitate
Change, Selecting and Deploying Measures, Measures that Lead to Challenging but
Achievable Goals, Accurate Data, Control Systems, and Change Management, Controls 10
Early Stages of the Change Project, Measurement Tools to use in Change Process, Str ategy
Maps, The Balanced Scorecard, Risk Exposure Calculator, Data Gathering, Diagnosis, and
Feedback.
MODULE 4:
Models of Change: Kurt Lewin’s Three-step Model (1950–1952), Six-box Model of
Marvin Weisbord, The McKinsey 7-S Model, Huse’s Model of Planned organizational 10
Change, David Nadler and Michael Tushman Model, Porras, and Silvers Model (1991),
The Burke–Litwin Causal Model, John Kotter’s Eight-step Theory.
MODULE 5:
Organizational Development: Historical Perceptive
Foundation of Organization Development, OD in India, OD Activities, Values, Beliefs and
Assumptions of OD, Laboratory Training and T-groups Action Research and Survey
Feedback, Employee Involvement, Organizational Culture, Reengineering Organizational
10
Learning,
Organization Development Practitioner and the Consulting Process
Changing Workforce Demographics, Changing Nature of Work, Consulting Relationship
and Types of Consulting, Consulting Model, OD Practitioners, The OD Consulting Process
and Action Research.
PRACTICAL COMPONENTS:
• A visit to Organization and interact with OD and Change Manager and list out the roles played by
OD/C manager.
• Meet and interact with OD and Change Manager and ask- 10 questions related to Change and
Development issues
• Meet OD and Change Manager and list out various OC/D Intervention practiced and how they impact
the Organizational Growth.
• Visit the Organization and Interact with Employees in the Organization and discuss Culture Impact
on the Change process and how it can be managed.
RECOMMENDED BOOKS:
1. Change Management and Organizational Development-Ratan Raina- Sage Texts-2018.
2. Organizational Change-An Action-Oriented Tool Kit- Gene Deszca, Cynthia Ingols, Tupper F. Cawsey,
SAGE Publications Inc- 2019.
3. Organization Development: The Process of Leading Organizational Change -Donald L. Anderson- Sage
Publication India Pvt Ltd- 2/e- 2012.
REFERENCE BOOKS:
1. Organization Development- Donald L. Anderson- Sage South Asia-2013.
2. Toolkit for Organisational Change- T. F. Cawsey, Gene Deszca- Sage Text-2007.
3. Organisation Development and Organisational Change- Donald L. Anderson and Tupper F. Cawsey-
Sage Publication- 1/e 2014.

171
COURSE OUTCOMES (COs):
CO1 Describe the knowledge of change management models and organizational development
theories in solving business problems.
CO2 Demonstrate ethics, social responsibility, and value-based leadership by being an OD
consultant.
CO3 Analyze data obtained from various tools and techniques available to make better decisions
during change.
CO4 Appraise suitable OD interventions that facilitate a better flow of communication and enhance
team spirit in the organization.

CO-PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 - - - - -
CO2 - - 2 - - 2
CO3 - 3 - - - -
CO4 - - - 2 2 -
Avg. 3 3 2 2 2 2
Mapping 3-High, 2-Medium and 1-Low

172
 Course Content & Planning
SEMESTER – IV
Course Name : Training and Development Course Code: 20MBAHR432
No. of Lecture Hours /
: 03 CIE Marks: 50
Week
No. of Tutorial / Practical
: 02 SEE Marks: 50
Hours / Week
Total No. of Lecture +
SEE
Tutorial / Practical : 50 03 Hrs.
Duration:
Hours
L: T:P : 3:0:2 CREDITS: 04
COURSE OVERVIEW: This course provides students with an overview of the roles of training and
development (T&D) in human resource management. Theoretical foundations and practical issues
involved in employee T&D in business [profit and nonprofit] organizations are explored. This
course is an examination of individual and organizational strategies designed to stimulate creative
approaches to learning in organizations and will facilitate an understanding of individual
development from both an organizational and personal perspective
COURSE LEARNING OBJECTIVES (CLO):
1. To enable students to be aware of the field of learning and development and its role in
optimizing performance.
2. 2. To make students understand the process of analyzing training needs and evaluating
training programs.
3. To provide the students an overview of the various Training and Management Development
Method.
TEACHING
MODULES
HOURS
Module 1: Introduction to Employee learning and Development, learning,
Meaning and significance, The Forces Influencing Working and Learning,
classification of learning capabilities, learning theories- Reinforcement Theory,
Social Learning Theory, Goal Theories, Expectancy Theory, Adult Learning 10
Theory, pedagogy, and andragogy; The basic principles of learning, The Learning
Process, Mental and Physical Processes, The Learning Cycle, Instructional
Emphasis for Learning Outcomes
Module 2: Training and Learning Introduction, Relationship, meaning,
Designing Effective Training, Forces influencing working & learning, Strategic
Training, Work Environment, Characteristics influencing transfer of training, 10
organizational environments encouraging transfer.

Module 3: Training Needs Analysis: Meaning and significance of training needs,

types of needs, components of needs, data collection, analysis, and 10
interpretation. Meaning and significance of training design and development,

173
principles of training design, design process, identifying the training objectives,
determining structure, content, duration, method, learning activities.
Module 4: Training implementation & Methods: Meaning and significance of
implementation, making or buying decision, implementation process for making
and buying decisions, skills of effective trainer. E-Learning Learning 10
Management Systems (LMSs), Intelligent Tutoring Systems, Outward bound
methods
Module 5: Training Evaluation: Meaning, Reasons for Evaluating Training and
significance of training evaluation, Donald Kirkpatrick’s Evaluation Model,
Return on investment in Training, Types of Evaluation Designs, Considerations 10
in Choosing an Evaluation Design, data collection for training evaluation, Threats
to Validity, Determining Costs, Evaluation Practices in different organizations,
Measuring Human Capital and Training Activity
Practical Components
• Study training programs and processes in different organizations and analyze their
effectiveness.
• Students to design a training program for a specific job role. • Students are expected to conduct
a mock training session including need identification and a set of students to evaluate the
effectiveness of the same.
• Give a training needs analysis case and ask the students to find out the training needs.
• Implement various training methods, observe, and submit a report on its effectiveness.
Recommended Books:
1. Effective Training, P Nick and Blanchard, 2nd Edition, Pearson Education/PHI, 2005.
2. Training & Development, Dr. B. Janakiraman, Biztantra/Wiley Dreamtech, 2005.
3. Employee Training & Development, Noe A Raymond, 2nd edition, McGraw Hill Publication,
2011, ISBN: 0072436611, 9780072436617.
4. Management Training and Development, Gupta B.L, 1st Edition, Vrinda Publications, 2011.
5. Training and Development Methods, Dr. Rishipal, 1st Edition, S. Chand, 2011.
6. Personal Growth and Training & Development, Ruchi Srivastava, 1st Edition, Vrinda
Publications, 2011.
COURSE OUTCOMES (COs):
CO1 Explain learning theories and practices to solve business related problems.

CO2 Apply Training methods and approaches in an ethical and socially responsible manner that
contributes to achieving team effectiveness
CO3 Analyze various training methods for productive decisions
CO4 Evaluate effect L&D which helps in global, economic and legal aspects of business.

174
 CO – PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
CO4 - - - - 3 -
Avg. 3 3 - 3 3 -
Mapping→3-High, 2-Medium and 1-Low

175
 Course Content & Planning
SEMESTER – IV
Course Name: Management Consulting for Course Code: 20MBAHR441
Business Excellence
No. of Lecture Hours / Week: 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs.
L: T:P: 3-0-2 CREDITS: 4
COURSE OVERVIEW:
The course provides a practical understanding of the practices and processes used by management
consultants. The course helps students to know how management consulting firms are organized
and managed, how consulting firms compete and secure clients, the types of services consulting
firms provide, service delivery methods, and practices. Acquire knowledge of the latest conceptual
framework used by Consultant and Consultancy process and procedure applied in various sectors.
Gain knowledge about the practical insight of various principles and practices of Cons ultant and
Consultancy.
COURSE LEARNING OBJECTIVES (CLO):
1. Understanding the need and demand for management consultants and how consultants work.
2. Enable students to know some of the ethical and legal issues associated with management
consulting.
3. Understand how to develop work plans, identify scope issues, manage scope, how to staff
consulting projects, and how to interact with clients.
4. Learn how to apply some of the key concepts and consulting tools to industries, companies,
and situations.
5. Enable students to understand Business Excellence is an integrated leadership and
management system that describes the elements essential to sustainable organizational
excellence
TEACHING
MODULES
HOURS
MODULE 1:
Management Consultancy in India-; Proactive client relationships for repeat
business Indian Management Consulting Scenario, Dynamics, OpportMODULEy,
Challenges, Consultancy as Profession, Strategic planning process for long -term 10
success through Consultancy; Organizational Study and Consultancy- Align
organizational vision and strategy; Changing Business Models and Business
Strategy,
MODULE 2:
Consultancy Areas - Part A Corporate Governance: Experience in M and A
Consulting; E-Governance and its Relevance to India; Information Technology
10
Consulting: Bytes of Reality; Management Consultancy in Infrastructure Projects;
Implications for Management Consultants.

176
MODULE 3:
Consultancy Areas - Part B Project Finance: New Investment, Diversification, and
Growth; Consultancy in Communication Research; Developing a strategy for
10
financial restructuring; Management consulting in investment banking, legal, real
estate, accounting, financial services, advertising, IT consulting, engineering
consulting, HR consulting, R&D, education, architecture, AI, Blockchain
MODULE 4:
Consulting services to design and implement policies, systems, and processes in
10
functional and cross-functional areas of business. Designing and implementing
models; Business Process Reengineering (BPR)
MODULE 5:
Careers and Firms in Consultancy A career in Consulting - Future Jobs; Career
Growth for Management Consultants area like- Strategy Consulting; Operations
Consulting; Financial Advisory Consulting; Risk & Compliance Consulting. Creating
10
Winning People Strategy; Strategy Maps, HR Service Delivery Design; Consulting in
Executive Search and Building a Management Team. Managing Gen Y and Gen Z
employees, Attrition control and employee retention management, Work-life
balance, , Employee Engagement.
PRACTICAL COMPONENTS:
• A day in a management consulting firm, working, opportmoduley and challenges.
• Help company increase profitability by making an analysis- Business study-SWOT.
• Design strategies for Lifetime Fitness to enter foreign markets, global study for an
opportmoduley.
RECOMMENDED BOOKS:
1. Management Consulting in India- Practice and Experiences for Business Excellence, U. K.
Srivastava Pramila Srivastava, Sage Response,2012
2. An Introduction to Management Consultancy, Mare Baji, Sage Publication Ltd 2013
3. Management Consultancy Insights and Real Consultancy Projects, Book by Graham Manville,
Routledge 2018
REFERENCE BOOKS:
1. The McKinsey way, Ethan M. Rasiel, KOBO 1999.
2. The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives, Carl W. Stern,
Michael S. Deimler, John WILEY, and Sons, 2006.
COURSE OUTCOMES (COs):
CO1 Discuss the knowledge of policies and practices to solve consultancy related problem for
business excellence.
CO2 Illustrate the policies and system in an ethical and socially responsible manner that
contributes to achieving effectiveness and organizational goals for consultancy firms.
CO3 Analyze various Consultancy practices and approaches for data-driven decision making.

CO4 Determine and communicate the strategic process in the global, economic, and legal aspects
of the business.

177
 CO-PO Mapping
PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 - - - - -
CO2 - - - - 2 3
CO3 - 3 - - - -
CO4 - - - 3 - -
Avg. 3 3 - 3 2 3
Mapping 3-High, 2-Medium and 1-Low

178
 Course Content & Planning
SEMESTER – IV

Course Name : Strategic Talent Management Course Code: 20MBAHR442

No. of Lecture Hours / Week : 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week : 02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours : 50 SEE Duration: 03 Hrs.
L: T:P : 3:0:2 CREDITS: 04
COURSE OVERVIEW:
This course highlights the importance of talent management in organization. It covers talent planning
process followed in organizations. Students will be able to learn the strategies used by organizations to
attract and retain talent in the organization. The subject covers fundamental concepts related to concept
mapping, various measurements for performance, assessment centers and development centers
COURSE LEARNING OBJECTIVES (CLO):
1. To make the students realize the challenges of acquisition and retention of talents for the competitive
advantage of the organization.
2. To develop a conceptual understanding of the management of talents in the competitive environment.
3. To understand how important is to develop and retain the best talents in the industry.
4. To understand the concepts of competency and its usage in evaluating a person’s work.
5. To get an idea about different tools in identifying required competencies in a person .
TEACHING
MODULES
HOURS
Module 1: Basics of Talent Management: Talent- engine of new economy, difference
between talents and knowledge workers, leveraging talent, the talent value chain,
elements of talent friendly organizations, talent management process, Talent
Management System – Components and benefits of Talent Management System;
10
creating TMS, challenges of TMS, Building blocks of talents management: competencies
– performance management, conducting performance reviews, Appraising executive
talent, selecting the right appraisal.

Module 2: Talent Planning – Concept, succession management process, Integrating

succession planning and career planning, designing succession planning program,
strategic accountability approach in developing the workforce, balanced scorecard,
talent development budget, contingency plan for talent; building a reservoir of talent, 10
compensation management within the context of talent management, CEO Succession
planning.

Module 3: Developing and Retaining Talent – Potential identification and

development, coaching for sustained &desired change, integrating coaching, training
and development with talent management, employee retention- motivation and 10

179
engagement, Return on talent; age of analytics, making outplacement as a part of talent
strategy, developing talent management information system

Module 4: Competency Mapping: Concepts and definition of competency; types of

competencies, competency-based HR systems, competency, and performance, 5 level 10
competency model, developing various competency models, how competencies relate
to career development and organizational goals.
Module 5: Methodology of Competency mapping: Competency model development
,competency models, people capability maturity model ,developing competency
framework , competency profiling , competency mapping tools , use of psychological 10
testing in competency mapping , competency based interviewing.
Practical Components
1. Students are expected to conduct a study on how talents are acquired and retained – in various
industries – and various strategies followed by the respective companies.
2. Discussion on “How to have/ evaluate the performance of the MBA students”. • Ask the students to
find out the best employer surveys conducted during the past one year and make a presentation.
3. Identify the important positions in your college or any other o rganization and ascertain the measures
if any taken to develop second line of leadership.
4. Ask the students to collect data about the position of principal, director, and other teachers in your
college and prepare a competency dictionary for the said positions.
5. Presentation by students about the competency directory profiling of various positions.
6. Ask the students to role play the behavioral event interview to collect data for competency mapping
for the position of management professor.

Recommended Books:
1. Talent Management – Gowri Joshi, Veena Vohra, Cengage Learning, 2018.
2. The Talent Management Hand Book – Lance A. Berger & Dorothy R. Berger, Tata McGraw Hill.
3. Competence at work – Lyle M. Spencer, Signe M. Spencer. John Wiley, 1993.
4. A Handbook of Competency Mapping – Seema Sangi, Response BOOKS, 2004

COURSE OUTCOMES (COs):

CO1 Explain knowledge and the various challenges of acquisition and retention of talents for
competitive advantage of the organization.
CO2 Examine the insights to develop and retain best talents in the industry.
CO3 Analyze the concepts of competency and its usage in evaluating a person’s work.
CO4 Apprise the knowledge and identify the competencies

180
 CO – PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 2 - - - -
CO3 - 2 - 2 - -
CO4 3 - - - - -
Avg. 3 2 - 2 - -
Mapping→3-High, 2-Medium and 1-Low

181
 AUTONOMOUS SYLLABUS (2020-21)
MARKETING MANAGEMENT SPECIALISATION
IV SEMESTER – List of Subjects

Sl.no. Course Code Course Name

1 20MBAMM41 Logistics and Supply Chain Management

2 20MBAMM42 Digital Marketing Management
3 20MBAMM431 Strategic Brand Management
4 20MBAMM432 International Marketing Management
5 20MBAMM441 Rural Marketing Management
6 20MBAMM442 Marketing for Tourism and Hospitality

182
 Course Content & Planning
SEMESTER – IV

Course Name: Logistics and Supply Chain Management Course Code: 20MBAMM41
No. of Lecture Hours / Week: 03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs

L:T:P : 3:0:2 CREDITS: 04

COURSE OVERVIEW:
Logistics is concerned with both materials flow and information flow. While the materials flow from
the supplier to consumer, the information flows the other way round. It is not only concerned with
inventory and resource utilization; customer response also falls under the ambit of logistics. This
course focus on understanding the basic concepts, processes, key elements, warehouse, inventory
management, transportation strategies, supply chain efficiency optimization, international logistics
and recent issues in logistics and supply chain management.

COURSE LEARNING OBJECTIVES (CLO):

1. To understand the basic concepts, processes, scope and key elements of logistics & supply chain
management.
2. To comprehend the role of warehouse management & Inventory management for establishing
efficient and sustainable supply chains.
3. To understand the role of technology, issues in supply chain planning, visibility, and execution of
transportation and logistics management.
4. To provide insights into International Logistics and sourcing decisions.
TEACHING
MODULES
HOURS
MODULE 1:
Supply Chain- Concept, significance, and key challenges. Scope of SCM- historical
perspective. Essential features, decision phases – process view, supply chain framework,
key issues in SCM and benefits. 10
Definition and scope of Logistics. Elements, types, incremental value delivery through
Logistics management. Innovations in Supply Chain.
Recent Issues in SCM: Role of computer/ IT in supply chain management, CRM Vs SCM,
Benchmarking concept, features and implementation.
MODULE 2:
Warehousing –Efficient Warehouse Management system- Layout design, criteria.
Designing the distribution network, role, factors influencing distribution, design options, 8
distribution networks in practice, network design HUB & SPOKE vs Distributed
Warehouses.

183
 MODULE 3:
Inventory Management- Various costs associated with inventory, EOQ, buffer stock,
lead time reduction, reorder point / re-order level fixation, ABC analysis, SDE/VED
Analysis. Alternative approach for classification of inventories, components, inventory 10
cost management, replenishment of inventory, material requirements planning. Dealing
with demand uncertainty in Supply Chain- managing uncertainty in Supply Chain,
(Bullwhip Effect), Impact of uncertainties.
MODULE 4:
Transportation- Mode of transportation and criteria of decision. Transportation
Infrastructure. Factors impacting road transport cost, hazards in transportation, State of
Ocean Transport, global alliances. 10
Logistics Management: Logistics of part of SCM, logistics costs, logistics, sub-systems,
inbound and out bound logistics, bullwhip effects in logistics, Demand Management and
Customer Service: Demand Management, CPFRP, customer service, expected cost of stock
outs.
MODULE 5:
Recent Issues in SCM: Role of computer/ IT in supply chain management, CRM Vs SCM,
Benchmarking concept, features and implementation, outsourcing – basic concepts, value
addition in SCM.
International Logistics- Logistics and Environment, Methods and tools facilitating 12
International Logistics, challenges, Integrated Supply Chain and Logistics Value Chain,
Supply Chain Security Initiatives in the USA, Logistics Industry in India.
Sourcing Decisions in Global SCM- Logistics, trends, Key issues in Global sourcing, Factors
influencing Outsourcing.
PRACTICAL COMPONENTS :
• Students are expected to choose any 4 Indian Organizations and study their supply chain in terms
of drivers of the Supply chain and submit a report.
• Students should visit different logistics companies and understand the services provided by them
and submit a report.
• Students should identify any product/service and study the type of distribution system used and
understand the reason for using that particular type and present it in the class.
• Students should identify the various types of IT applications employed by Indian Organizations
in their Supply chain.
RECOMMENDED BOOKS :
1. A Logistic approach to Supply Chain Management, Coyle, Bardi, Longley, Cengage Learning,
Latest edition.
2. Integrated Supply Chain and Logistics Management, Rajat K. Baisya, SAGE, 2020.
3. Supply Chain Management- Text and Cases, Janat Shah, PEARSON, Latest edition.
4. Supply Chain Management- Strategy, Planning and Operation, Sunil Chopra, Peter Meindl, D.V.Kalra,
PEARSON, Latest edition.
5. Marketing Channels, Anne Coughlan, Anderson, Stern and El-ANSARY.

184
 REFERENCE BOOKS:
1. The Box, Marc Levinson.
2. Essentials of Supply Chain Management, Michael H, Hugos.
3. Logistics and Supply Chain, Martin Christopher, FT Publishing, 5 th Edition.
4. Supply chain Logistics Management, Donald J Bowersox, Mc Graw Hill, 4 th Edition.
COURSE OUTCOMES (COs):
CO1 Explain the concepts, characteristics & functions of logistics and supply chain management.
CO2 Apply the concepts and activities of the supply chain for efficient organization performance.
CO3 Analyze and interpret the role of technology, issues in logistics and supply chain management.

CO4 Appraise the insights of domestic & international logistics and sourcing decisions to evaluate
effective supply chain management and its implementation.

CO-PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - 2 - - -
CO4 - - - 3 - 2
Avg. 3 3 2 3 - 2
Mapping: 3-High, 2-Medium and 1-Low

185
 Course Content & Planning
SEMESTER – IV
Course Name: Digital Marketing Management Course Code: 20MBAMM42
No. of Lecture Hours / Week: 03 CIE Marks: 50

No. of Tutorial / Practical Hours / Week: 02 SEE Marks: 50

Total No. of Lecture + Tutorial / Practical Hours: 50 SEE Duration: 03 Hrs

L:T:P : 3:0:2 CREDITS: 04

COURSE OVERVIEW:
With the rapid shift of advertising dollars away from traditional media to online platforms, it is
becoming increasingly important for students to be well-versed in digital marketing & analytics
fundamentals. The course enhancing the knowledge on understanding structure of e-commerce
environment, concepts and theories in practice. It focused on the knowledge of research process,
metrics & data analytics, marketing strategies, latest electronic social media for designing marketing
activities, and social media marketing strategies.
COURSE LEARNING OBJECTIVES (CLO):
1. To understand the important concepts related to digital marketing.
2. To learn the usage of different electronic media such as display advertising and search engine
advertising for designing marketing activities.
3. To acquaint the students with the latest techniques of e-marketing.
4. To know the mobile marketing and Search Engine optimization for enhancing the performance of
organization.
TEACHING
MODULES
HOURS
MODULE 1:
Introduction to Digital Marketing- Concept of Digital Marketing, Origin, traditional 8
versus Digital Marketing. Digital Marketing Strategy- The P-O-E-M Framework,
Segmenting and customizing Messages, Digital Landscape. Digital Marketing Plan.
MODULE 2:
Display Advertising: Concept of Display Advertising, types of display ads, buying
models, display plan Targeting- contextual targeting placement targeting, remarketing,
interest categories, geographic and language tagging, demographics, mobile, other 10
targeting methods.
MODULE 3:
Search Engine Advertising- Understanding Ad Placement, Understanding Ad Ranks,
Creating First Ad Campaign, Performance Reports. Social Media Marketing: Building a 10
successful Strategy.
Search Engine Optimization: How search engines work, concept of search engine

186
optimization (SEO), On Page Optimization, Off Page Optimization, Social media Reach,
Maintenance- SEO tactics, Google Search Engine, Web Analytics- Key Metrics- concepts

MODULE 4:
Face Book Marketing: Facebook for business & Facebook insights
LinkedIn Marketing: LinkedIn Strategy, LinkedIn Analytics
12
Twitter Marketing: Building Content Strategy, twitter usage, Twitter Analytics
Instagram & Snap chat: Objectives of Instagram, Hashtags. What is Snapchat. Digital
Public Relations.
MODULE 5:
Mobile Marketing- Mobile Usage, Mobile Advertising- Mobile Advertising Models,
Mobile Marketing features- Location based services, Social marketing on mobile, QR 10
Codes, Augmented Reality, Gamification.
Tracking mobile campaigns- Mobile Analytics
PRACTICAL COMPONENTS :
• Students should create a digital marketing plan.
• Students should create a mobile advertising project.
• Students can conduct a survey on Consumer who use Digital marketing to identify the pros and
cons of Digital marketing.
• Students has to do comparative analysis of different digital marketing tools.
• Live Project: Create a mobile advertising project
RECOMMENDED BOOKS :
1. Digital Marketing, Seema Gupta, McGraw Hill Education, 2017
2. Marketing 4.0: Moving from Traditional to Digital, Philip Kotler, Hermawan Kartajaya, Iwan
Setiawan, Wiley, 2017
3. Fundamentals of Digital Marketing, Puneet Bhatia, Pearson, Second Edition
REFERENCE BOOKS :
1. Digital Marketing, Swaminathan T N, Karthik Kumar, Cengage Learning India Pvt. Ltd, 2019
2. Social Media Marketing, Tracy L Tuten, Michael R, Solomon, SAGE, Second Edition
3. Digital Marketing, Ian Dodson, Wiley, 2016
COURSE OUTCOMES(COs) :
CO1 Demonstrate the appropriate concepts relevant to digital marketing.
CO2 Illustrate the use of search engine marketing, online advertising, and other models for
effective communication to the target customers
Analyze the social media strategies & create templates in digital marketing for
CO3
enhancing the performance in digital marketing industry.
CO4 Assess the mobile marketing and search engine optimization metrics for enhancing the
performance of organization.

187
 CO-PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - - - - - -
CO3 - - 2 - - -
CO4 - 3 - 3 - 2
Avg. 3 3 2 3 - 2
Mapping: 3-High, 2-Medium and 1-Low

188
 Course Content & Planning
SEMESTER – IV
Course Name: Strategic Brand Management Course Code: 20MBAMM431
No. of Lecture Hours/Week: 03 CIE Marks: 50
No. of Tutorial/Practical Hours/Week: 02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours: 50 SEE Duration :03
L: T:P: 3:0:2 CREDITS: 04
COURSE OVERVIEW:
Branding help to establish a brand and promote its product in the marketplace. This subject is based on
choosing strategy for the brand’s growth and frequent updating of the strategy. This helps in developing
the long-term sustainability policy which makes a company to add-value to its products. It would make
a student familiarize the appeal and differentiation of brand by enhancing customer loyalty and
retention.
COURSE LEARNING OBJECTIVES (CLO):
1. To understand the importance of Brand Management in marketplace.
2. To equip with the process of brand elements and equity.
3. To understand the brand management in handling the brand equity and value chain.
4. To learn about the tactics and strategies involved by corporates in building a strong brand at the
different levels of market.
TEACHING
MODULES
HOURS
MODULE 1:
Introduction to the concept of Brand Management: Brand and Brands 9
Management, Branding challenges and opportunities, Strategic Brand Management
process.
MODULE 2:
Customer Based Brand Equity: Brand Equity, Model of CBBE Brand Equity, David
Aaker’s Brand Equity Model. Making a Brand strong. Brand Identity & Brand 9
Positioning, Brand Value - Core Brand values, Brand mantras, Internal branding.
MODULE 3:
Choosing Brand Elements to Build Brand Equity: Brand elements, Leveraging
9
Brand Knowledge, Leveraging Secondary Brand Knowledge & Conceptualizing the
leverage process, designing marketing program to build brand equity.
MODULE 4:
Brand Value chain: Brand resonance and Brand value chain, Establishing brand
Equity Management Systems. Comparative methods. Managing Brand Equity: Brand
13
Reinforcement, Brand Revitalization, Brand Crisis.
Designing and sustaining branding strategies: Brand hierarchy, Branding
strategy, Brand extension, Brand transfer and Brand Imitations.

189
 MODULE 5:
Making Brands go Global: Managing brand over Geographic boundaries and market
10
segments, Regional brand and global brand strategy, Building global customer -based
brand equity, Luxury Brand Management: historical leaders and emerging countries.
PRACTICAL COMPONENTS :
• Go to a supermarket and find the brand elements in various brands of soaps, mobiles, jeans,
and other product.
• Pick up your college, analyze its positioning and how would you reposition it? Pick a
multiproduct company and as completely as possible analyze its brand portfolio and brand
extensions?
• Students are supposed to assess the product life cycle and appraise alternative approaches to
luxury brand management.
• Students can select any two popular brands and identify and examine the criteria for success in
the luxury brand industry.
RECOMMENDED BOOKS:
1. Strategic Brand Management - Kevin Lane Keller – 4/e Pearson Education.
2. Strategic Brand Management – Jean, Noel, Kapferer – Kogan Page India.
3. Brand Management -The Indian Context – Y L R Moorthi – Vikas Publication.
REFERENCE BOOKS:
1. Brand Management – Chunnawalla, 1/e, HPH, 2003.
2. Strategic Brand Management- Richard Elliott & Larry Perclu, 1/e, Oxford Press.
3. Creating powerful brands – Chernatony, 1/e, Elsevier Publication
COURSE OUTCOMES (COs):
CO1 Explain the basic concepts of branding and its functions to frame effective branding strategies.
CO2 Critically apply the brand applications in strategic brand decision-making.

CO3 Analyze the various issues related to Brand Management and effectively communicate to
compete in the business
CO4 Select the effective brand strategies to build a strong brand at the national and global level of
business
CO-PO Mapping
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 2 2 - -
CO3 - - - - 2 2
CO4 3 3 2 2 2 2
Avg. 3 3 2 2 2 2
Mapping: 3-High, 2-Medium and 1-Low

190
 Course Content & Planning
SEMESTER - IV
Course Name: International Marketing Management Course Code:20MBAMM432
No. of Lecture Hours / Week: 03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:50 SEE Duration:03
L: T: P: 3-0-2 CREDITS:04
COURSE OVERVIEW:
This course will equip students with the tools and terminology to explore and understand marketing
practices in a global environment. Students will learn the scope and challenge of international
marketing, the dynamic environment of international trade, the culture, political, legal, and business
systems of global markets, opportunities and finally the ways to develop global marketing strategies.
Students will also learn to develop a framework to make decision based on recent developments in
the field of International Marketing.
COURSE LEARNING OBJECTIVES (CLO):
1. To make students understand the international marketing management theories, process and
design.
2. To know the pricing, promotion and distribution decision made at international market and
frame effective strategies
3. To understand the different environment prevailing in the international market
4. To acquaint the students with the import export policy and documentation.
TEACHING
MODULES HOURS
MODULE 1:
International marketing: Concepts related to the management of international
7
marketing function. International Retailing. International expansion of retailers –
International retailing
MODULE 2:
International Trade Theories and Market research: International Trade Theories- 7
Identifying foreign markets and its classification.
MODULE 3:
Global marketing management planning and organization: Global perspective – 10
global gateways – global marketing management planning for global markets –
alternative market entry strategies – organizing for global competition.
MODULE 4:
International Product Policy -Products and services for consumers:
Quality – green marketing and product development, products and culture – analyzing 13
product components for adaptation – products for consumers in global markets, Product
life cycle in International Marketing, International Packaging.

191
Product and services for businesses. Demand in global business to business markets -
Quality and global standards – business services – tradeshows crucial part of business
to business marketing –
MODULE 5:
International Pricing, Promotion and distribution decision.
Pricing decision: global pricing framework Transfer pricing, counter trade, systems
pricing, and pricing and positioning price quotation-INCO terms.
13
Global Distribution decision: Introduction, distribution as competitive advantage,
rationalizing local channels, global channel design,
Import policy – procedure and Documentation - balance of trade and payments,
Institutional infrastructure for exports promotions in India
PRACTICAL COMPONENTS
• Select the best method of entry for doing business in this country and decide on the relevant
market segments to target in the selected country and overall marketing approach.
• Review detailed guidelines for developing an international marketing plan.
• Analyze international marketing environment to understand opportunities and threats that
a company underlying the behaviors of international consumers and business associates.
• Conduct international marketing research to generate information on consumers,
competitors and other aspects of the international marketing environment.
• Select countries for international expansion and an appropriate method of entry for
international markets ranging from indirect export to joint venture to foreign direct
investment..
Recommended Books:
1. International marketing: Rakesh Mohan Joshi, Oxford, 2014
2. International Marketing – Catero, Graham, 15/e, TMH, 2012

Reference Books:
1. International Marketing – Varshney, Bhattacharya – S Chand.
2. Global marketing management- Warren J. Keegan, 7/e. Pearson.
3. International marketing: analysis and strategy – Sak Onkvisit, Johnshaw, 4/e Biztantra.
4. International marketing: Michael Czinkota, Illka A. Ronkainen, Cengage Learning

COURSE OUTCOMES (COs):

Identify the international market entry strategies using in-depth knowledge of both local
CO1
and global context.
CO2 Apply critical thinking in identifying the opportunities within international market.

CO3 Analyze the ethical, social, cultural and environmental implications of international
marketing practices.
CO4 Select future course of action for business firm using decision making process and
effectively communicate for the achievement of organizational goal.

192
 CO – PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - 3
CO4 - - - - 3 -
AVG 3 3 - 3 3 3
Mapping→3-High, 2-Medium and 1-Low

193
 Course Content & Planning
SEMESTER – IV
Course Name: Rural Marketing Management Course Code :20MBAMM441
No. of Lecture Hours / Week: 03 CIE Marks :50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks :50
Total No. of Lecture + Tutorial / Practical Hours:50 SEE Duration :03
L:T:P : 3-0-2 CREDITS :04
COURSE OVERVIEW:
Rural markets are gaining importance in emerging economies. Many businesses are involved in
the marketing of various products in the rural areas of India and elsewhere. Th e main objective of
this course is to develop a strong foundation of applied knowledge, concepts, approaches and
analytical skills in the students for successful marketing of products and services to rural
consumers.
COURSE LEARNING OBJECTIVES (CLO):
1. To provide a conceptual understanding on the Rural Marketing with special reference to Indian
context.
2. To acquaint the students with the characteristics of rural consumer behavior.
3. To create awareness about the applicability of the concepts, techniques and processes of
marketing in rural context.
4. To familiarize with the issues and marketing strategies to improve sales in rural markets.
TEACHING
MODULES HOURS
MODULE 1:
Introduction to Indian Rural Marketing: Introduction to rural markets, rural vs.
08
urban markets. Rural marketing environment: demographic, geographic and
marketing environment.
MODULE 2:
Rural Consumer behaviour: Consumer buying behaviour models, Consumer
12
Buying Process, Opinion Leadership Process, Diffusion of Innovation, and Brand
Loyalty. Researching Rural Market: Sensitizing rural market and Research design.
MODULE 3:
Rural Marketing of FMCG's: Indian FMCG industry, Rural Marketing of FMCG's, 08
Rural Marketing of Consumer durables Rural marketing of financial services.
MODULE 4:
Marketing of agricultural Input: Indian tractor industry, marketing strategies for
tractor industry Fertilizer industry in India 10
Marketing of Agricultural produce: Profiling of Indian agricultural produces.
Corporate sector in agri-business
MODULE 5:
Distribution strategy: Introduction Accessing Rural Markets, Prevalent Rural 12
Distribution Models- Distribution Models of FMCG Companies, Distribution Model of

194
Durable Companies, Distribution of fake products, Emerging Distribution Models-
Corporate –SHG Linkage
Communication strategy: Challenges in Rural Communication, selecting the
communication channels, deciding the promotion mix.
PRACTICAL COMPONENTS :
• Visit to the various Micro Finance Institutes, who extend their services in catering rural market.
• Visit to a village and understand the market structure and its functioning part of the rural
markets.
• Students should come up with new product designing with the rural marketing mix 4 As
(Awareness, Acceptability, Adaptability and Affordability).
• Students can do a survey on corporate farming and its effect on income of the rural
RECOMMENDED BOOKS:
1. Rural Marketing - Dogra & Karminder Ghuman, 1/e, TMH-2010.
2. Rural Marketing - Pradeep Kashyap& Siddhartha Raut, Biztantra-2005.
3. Rural Marketing - Gopal Swamy T. P, 3/e, Vikas Publishing House.
REFERENCE BOOKS:
1. Rural Marketing - Sanal Kumar Velayudhan, 2/e, Response Publication, 2007.
2. Agricultural Marketing in India – Acharya, Oxford I B H.
COURSE OUTCOMES (COs):
CO1 Explain the basic concepts of rural market to frame effective rural marketing strategies

CO2 Apply critical thinking in deciding the behavior of rural consumer to select future course of
action.
CO3 Analyze the challenges and opportunities in the field of rural marketing based on ethical
social, cultural and environment which have implication on business.
CO4 Select the best future course of action to effectively communicate and serve rural market
for the achievement of organizational goals

CO – PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - 3
CO4 - - - - 2 -

3 3 - 3 2 3
Avg.
Mapping→3-High, 2-Medium and 1-Low

195
 Course Content & Planning
SEMESTER - IV
Course Name: Marketing for Tourism and Hospitality Course Code:20MBAMM442
No. of Lecture Hours / Week: 03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:50 SEE Duration:03
L: T: P: 3-0-2 CREDITS:04
COURSE OVERVIEW:
This course incorporates the rudiments of tourism management. The course uses an integrative
approach of marketing decisions in both tourism and hospitality management. Students would
analyze future situation, make proper decisions based on developments re quired in the field of
tourism and hospitality marketing.
COURSE LEARNING OBJECTIVES (CLO):
1. To make students understand the tourism and hospitality marketing management
theories, process and design.
2. To know the emerging concepts of hotel and tourism sector.
3. To understand the different types of hotels prevailing in the market
4. To acquaint the students with the available opportunities and strategies in hotel and
tourism industry.
TEACHING
MODULES HOURS
MODULE 1:
Introduction to Tourism and Hospitality Management: Definition, nature,
objectives, important components & understanding tourism and travel, concepts 8
of hospitality.
MODULE 2:
Tourism Industry – Nature and characteristics, Types of tourism, types of tourists, 8
components of tourism industry. Emerging sectors of tourism
MODULE 3:
Basic concepts of Hotel Management – Types of Hotels, Hotel
categorization, Difference between group & chains of Hotels, Ownership & 12
Management, Franchising and Marketing of staff
MODULE 4:
Hotel Organization - Organization of Hotels, Staff Organization, Staff 10
functions & roles, department heads, Job specification & job description of staff.
MODULE 5:
Developing Tourism and Hospitality Marketing Opportunities and
strategies: Consumer Markets and consumer Buying Behavior, Market 12
segmentation, Targeting and positioning.

196
PRACTICAL COMPONENTS
• Students need to visit the different star hotels in Mysore and make a comparative study.
• Students need to visit a tourist spot within the city and study the facilities provide to the
tourist.
• A study has to be made in understanding the employee/staff at hotels and their role in
serving the customer.(Role of employees)
Recommended Books:
1. Marketing for Hospitality and Tourism, Philip Kotler, John T Bowen, James C Makens,
5/e, Pearson
2. Basis of Tourism Management: Suddhendu Narayan Misra, Sapna kumar, Excel
publications

Reference Books:
1. Dennis L. Foster, VIP: An Introduction to Hospitality, Mc Graw- Hill International, 2007
2. Michael L. Kasvana & Richard M. Brooks, Managing Front Office Operations,
EIAH&LA,2006

COURSE OUTCOMES (COs):

After the completion of the course, the students will be able to:
CO1 Explain the theoretical concepts of tourism and hospitality marketing.

CO2 Apply critical thinking in identifying the opportunities existing in tourism and hotel
management .
CO3 Analyze the environmental implications and business practices of tourism and
hospitality management.
CO4 Select future course of action for tourism and hotels by effective communication to
achieve the organizational goals.

CO – PO MAPPING
PO1 PO2 PO3 PO4 PO5 PO6
CO1 3 - - - - -
CO2 - 3 - - -
CO3 - - - 3 - -
CO4 - - - - 3 -
Avg. 3 3 - 3 3 -
Mapping→3-High, 2-Medium and 1-Low

197
 AUTONOMOUS SYLLABUS (2020-21)
PROJECT MANAGEMENT SPECIALISATION
IV SEMESTER – List of Subjects

Sl.no. Course Code Course Name

1 20MBAPM41 Project Quality Management

2 20MBAPM42 Project Procurement Management
3 20MBAPM431 Agile Project Management
4 20MBAPM432 Project Management in Construction
5 20MBAPM441 Project Risk Management
6 20MBAPM442 Managing Public Sector Projects

198
 Course Content & Planning
SEMESTER – IV
Course Name : Project Quality Management Course Code: 20MBAPM41
No. of Lecture Hours/Week : 03 CIE Marks: 50
No. of Tutorial/Practical Hours / Week :02 SEE Marks: 50
Total No. of Lecture + Tutorial / Practical Hours:50 SEE Duration:03
L:T:P : 3:0:2 CREDITS: 04
COURSE OVERVIEW :
Quality for Project Managers applies quality principles to project management itself, as well
as to the products and services resulting from projects. It brings to the forefront the essentials
of project quality management and its vital link to business success, with a focus on the tools
and essentials of effective quality management that work for your organization, regardless of
your industry. The course shows you how to integrate quality management concepts with
project management program to support your business success and also students will learn
about the philosophy and principles of quality management and learn how to translate these
concepts into specific actions that are key to successful project quality efforts.
COURSE LEARNING OBJECTIVES (CLO) :
1. Understand the knowledge of quality management theories and concepts.
2. Learn quality management techniques to take decisions.
3. Gain knowledge of ethical and socially responsible plan to achieve quality management goals.
4. Gain insight on integrating quality management into project life cycle to achieve
organizational goals.
TEACHING
MODULES
HOURS
MODULE 1:
Introduction to Quality Management: Meaning of quality, cost of quality, benefits of
quality, evolution of quality, wheel of quality, quality movement, quality concept, 10

MODULE 2:
Project quality planning: Meaning, types of plan, phases of quality planning,
understanding the customer, defining the requirement, project attributes, and 10
specification practices.
MODULE 3:
Cost of quality: History of quality cost development, Goals of quality cost, quality cost 10
categories, quality cost elements, uses of quality cost-quality improvement and cost,
quality cost and plan, cost of quality in small business.

199
MODULE 4:
Project quality control and quality improvement: Role of inspection, quality control
tools-tools for collecting data, tools for understanding data, tools for understanding 10
process, tools for analyzing process, tools for solving problems.
MODULE 5:
Quality and people in project management: Capabilities of project people, decision
performance options matrix, quality team for project, quality team project 10
development.
PRACTICAL COMPONENTS :
• Students should identify quality management techniques of any organization and submit a
report.
• Student should visit project organization, should present by identifying the steps in the
quality management planning.
• Student should submit quality management tools used in the project organization.
RECOMMENDED BOOKS :
1. Quality management, Lewis Ireland, PMI,
2. Quality management, Kenneth H Rose, Ross publishing,-2005
3. Principles of quality cost, Douglas C wood, ASQ quality press-2013
COURSE OUTCOMES (COs) :
CO1 Explain the knowledge of quality management theories and concepts into the real world
situations
CO2 Apply ethical and socially responsible plan in order to achieve quality management goals.
CO3 Analyze critically quality management techniques in order to take data driven decisions.
CO4 Assess the quality management into project life cycle to achieve organizational goals.

CO – PO Mapping
PO1 PO 2 PO3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - - - 3
CO4 - - - - 3 -
Avg. 3 3 - - 3 3
Mapping: 3- High, 2- Medium and 1 –Low

200
 Course Content & Planning
SEMESTER – IV
Course: Project Procurement Management Code: 20MBAPM42
No. of Lecture Hours / Week : 03 CIE Marks : 50
No. of Tutorial / Practical
: 02 SEE Marks : 50
Hours / Week
Total No. of Lecture +
: 50 SEE Duration : 03 Hrs
Tutorial / Practical Hours
L:T:P :3-0-2 CREDITS : 04
COURSE OVERVIEW
This course presents fundamental concepts and techniques for project acquisition and
procurement. Students are introduced to the PMBOK Guide procurement process and expected
to develop an in-depth understanding of project evaluation, planning, financing, and
contracting, negotiation, and procurement execution. It also covers the necessity of acquiring
and managing resources on a project to ensure its success. Students will learn the process of
acquiring external resources through suppliers and the legal requirements associated with
contracts, and study the best practices regarding contract management and purchasing within
a project management environment.
COURSE LEARNING OBJECTIVES (CLO) :
1. Understand the core principles of project procurement management, consistent with the
PMBOK Guide.
2. Provide the knowledge on procurement environment, techniques, and procurement
planning strategy.
3. Understand the techniques for successfully delivering projects and legal aspects of project.
4. Learn the collaborative procurement practices and enhancing procurement efficiency.
TEACHING
MODULES HOURS
MODULE 1:
Procurement management & categories: Definition of project procurement
management, Procurement delegation authority, project procurement process. 10
Planning procurement into generic category. Understanding the anatomy of project
procured. PMBOK’s guidelines for procurement.
MODULE 2 :
Procurement Basics: Characteristics of project considered. Focal point of
procurements, procurement environment, procurement management techniques, 10
integrated procurement management. Project procurement and project
management. Procurement & the E-world.
MODULE 3:
The project procurement plan: Define project scope, Make or buy analysis,
Matching & Locating potential sellers, full funding. Scope definition. Procurement 10
systems: Definition & characteristics, public & private procurement systems.
Procurement lifecycle.

201
MODULE 4:
Legal aspects of project procurement: Legal rights and responsibilities of project
10
procurement, contract negotiations, project procurement closeout, preparation of
prime specifications, preparation of conditions of contract.
MODULE 5:
Procurement and Best Business Practices, Sourcing Management, Supplier
Selection Criteria, Contract Formation and Administration for Optimum Supplier
Performance, The Procurement Function's Internal Relationships, Supplier 10
Relationship Management (SRM), Close procurement: Preparation for evaluation,
award of the contract, formation of the contract document, debriefing of successful
offer on re-procurement.
PRACTICAL COMPONENTS :
• Analyze the importance of procurement in the project management process.
• Discuss whether procurement can or should be eliminated or replaced by alternate
organizational activities.
• Discuss what unintended consequences occur in the project management process when
procurement is poorly executed.
• Prepare a report on by analyzing a real-life procurement and contracting example related to
your Portfolio topic.
RECOMMENDED BOOKS :
1. Quentis w Fleming, “Project Procurement management”. Contracting, sub-contracting,
and teaming. FMC Publishers, 1 st edition (October 2003), ISBN -13:978-0974391205,
ISBN-10 : 0974391204
2. Attila Kovacs, “Enhancing procurement practices.” Springer science + business media Ltd,
2004 edition, ISBN 978-1-4613-4731-6
3. Stephen Guth, (2009), “Project procurement mgmt.: A guide to structured procurements.”
4. Fred Sollish MS, John Semanik , The Procurement and Supply Manager's Desk Reference,
Second Edition, , John Wiley & Sons, Inc. ISBN:9781118130094
REFERENCE BOOKS:
1. The PMBOK® Guide – Sixth Edition
CO1 Explain the core principles of project procurement management, consistent with the
PMBOK Guide in a project environment
CO2 Assess the techniques for successfully delivering projects and knowledge of legal aspects
of project procurement.
CO3 Analyze the procurement environment, techniques, for developing effective
procurement planning strategy.
CO4 Apply the collaborative procurement practices to procure resources, source selection
and contract awarding within a project’s scope to enhance the efficiency.

202
 CO – PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 2 - - - -
CO3 - - 3 - - -
CO4 - - - - 2 -
Avg. 3 2 3 - 2 -

Mapping: 3- High, 2- Medium and 1 –Low

203
 Course Content & Planning
SEMESTER –IV
Course : Agile Project Management Code : 20MBAPM431
No. of Lecture Hours/Week :03 CIE Marks : 50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:50 SEE Duration:03Hrs

L:T:P : 3-0-2 CREDIT:04

COURSE OVERVIEW:
Agile project management has become an increasingly powerful and popular manner to
develop new or improved products, services, or results in a variety of fields such as software
development, engineering, product development, pharmaceuticals, and process
improvement. In environments with moderate uncertainty, agile project management has
been found to produce higher customer satisfaction in less time compared to more
traditional, plan-driven project management methodologies.
COURSE LEARNING OBJECTIVES (CLO) :
1. Understand the agile concepts, agile principles for enhancing efficiency.
2. Execute the Agile in enterprise framework implementation.
3. To provide knowledge on agile project management adaptive approaches and strategies.
4. To analyze working in agile, Implementation, and scaling agile in organization.
TEACHING
MODULES
HOURS
MODULE 1:
Understanding Agile: Agility defined, agile methods, agile leadership values,
agile performance measurement, the benefits of being agile, History of agile 10
management, agile business objectives. Modernizing project management, the
agile manifesto on principles, why agile works better.
MODULE 2:
Managing in Agile & An Agile project management model: Managing scope
and procurement, Managing Time and cost, Managing team dynamics and
10
communication, managing quality and risk. Managing agile project is different,
agile enterprise framework, an agile delivery framework, an expanded agile
delivery framework.
MODULE 3:
Being Agile and Agile Strategy: Agile frameworks, putting agile to action: The
environment, behaviors. Introduction to agile strategy, strategic management,
10
innovation and entrepreneurship, management implications. Agile management
techniques.

204
 MODULE 4:
Working in agile and Implementation: Defining product vision and product
roadmap, planning releases and sprints, working through the day, showcasing 10
work and incorporating feedback, preparing for release. Agile project
management, agile program management, governance, quality and test
management, risk management, configuration management.
MODULE 5
Organization and people : Organizational culture, organizational learning, self-
organization, scaling agile, team psychological safety, motivation, commitment, 10
emotional intelligence, personality, building self-organizing teams, get the right
people, encourage collaboration.
PRACTICAL COMPONENTS :
• Prepare report on product roadmap and planning process practice by organizations
with agility approach.
• Develop an agile enterprise framework and delivery frame work of an organization.
RECOMMENDED BOOKS :
1. Jim Highsmith, “ Agile Project Management”, second edition, Pearson education, Inc,
2010, ISBN – 13:978-0-321-65839-5
2. Kevin Aguanno, PMP,MAPM, “Managing Agile Projects” , Multi-media Publications Inc.,
2004, ISBN 1-895186-12-9
3. Mark C Layton, “ Agile Project Management for Dummies”, John wiley and sons, Inc, 2012
4. Alan Moran, “Managing Agile : strategy, implementation, organization & People”,
Springer, 2015, ISBN 978-3-319-16261-4
COURSE OUTCOMES (COs):
CO1 Explain agile project management adaptive approaches and strategies.

CO2 Apply the agile project management concepts with an emphasis on enhancing the
efficiency.
CO3 Analyze working in agile, Implementation, and scaling agile in organization.
CO4 Assess the Agile in enterprise framework implementation.
CO – PO Mapping
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 2 - - - -
CO3 - - 3 - - -
CO4 - - - - 2 -
CO 3 2 3 - 2 -

Mapping: - 3-High, 2-Medium and 1-Low

205
 Course Content & Planning
SEMESTER – IV
Course: Project Management in Construction Course Code:20MBAPM432
No. of Lecture Hours / Week : 03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:50 SEE Duration:03
L:T:P: 3:0:2 CREDITS :04
COURSE OVERVIEW:
This course provides knowledge about the implications of Project Management in Construction.
Students will understand the construction industry and its management through scientific
methods. The course enables in developing analytical skills in students by solving real time
cases. Course content elaborates the functioning constructio n industry comprehensively in
terms of basics of project management, strategies formulation, accountability in project, cost
reduction, equipment planning and implementing lean.
COURSE LEARNING OBJECTIVES (CLO):
1. To understand principles and techniques of managing engineering and construction
projects from the conceptual phase
2. To learn the general conditions in the jobsite
3. To acquire the knowledge on estimating and cost analysis.
4. To enable lean process in construction.
TEACHING
MODULES
HOURS
MODULE 1:
Introduction to construction management: Introduction, Delivery and
procurement methods, Pricing, Construction contracts, Project management,
General contractor organizations, Risk analysis 12
Jobsite general conditions: Elements of jobsite general conditions,
Development of jobsite general conditions estimates, Strategies, Accounting of
jobsite general conditions, Impact of change orders, claims, and delays on
general conditions
MODULE 2:
Introduction to estimating: Introduction, Work breakdown structure, Quantity
take-off, Estimate summary. 10
Overhead and profit: Creation of the general conditions estimate, Management
of the home office general conditions budget, Breakeven analysis, Profits.
MODULE 3:
Cost control: Introduction, Cost control cycle and connection with accounting 10
processes, Establishment of the cost base, including buyout, Foreman work

206
 packages, Direct labor and material and subcontract cost coding, Monthly
project management forecasting to the home office.
Activity-based costing: Methodology of activity-based costing, Home office
activity-based costing applications, Jobsite activity-based costing applications.
MODULE 4:
Equipment use and depreciation: Introduction, Equipment types, Equipment
ownership, Equipment operation, Equipment allocation to job cost, 10
Maintenance expense allocations, Depreciation
Cash flow: Cash flow curve process, Jobsite expenditures, Jobsite revenue, Net
cash flow and impacts to home office, Methods to improve cash flow.
MODULE 5:
Lean construction techniques: Introduction, Lean construction, Value 8
engineering, Subcontractors and suppliers, Supply chain material management,
Jobsite laydown and material handling
PRACTICAL COMPONENTS:
1. Visit the job sites and understand contemporary project management practices.
2. Prepare a Cash Flow Statement for projects
RECOMMENDED BOOKS:
1. Project Management For Engineering And Construction, Garold D. Oberlender, McGraw -Hill
Higher Education.
2. Construction Project Management, S. Keoki Sears, Glenn A. Sears, Richard H. Clough, John
Wiley & Sons, Inc.
3. Cost Accounting and Financial Management for Construction Project Managers, Len Holm,
Routledge.
Reference Book:
1. Project Management for Construction Fundamental Concepts for Owners, Engineers,
Architects, and Builders, Chris Hendrickson, Chris T. Hendrickson, Tung Au 1989, Prentice
Hall.
2. Construction Project Management, K K Chitkara, Tata McGraw-Hill Education
3. Practical Project Management for Building and Construction, Hans Ottosson (2016), CRC
Press
4. Project Scheduling and Management for Construction, David R. Pierce (2013), Wiley
5. Construction Project Management, Kumar Neeraj Jha (2015), Pearson Education India.
COURSE OUTCOMES:
CO1 Explain the concepts and functions of Project Management in construction industry to
solve the business problems.
CO2 Apply the knowledge of project estimates for assessing the profitability of project of the
business firms.
CO3 Analyze the cost centers and allocate equipment.

CO4 Assess the project motions and provide a lean framework to support Business
Operations

207
 CO – PO Mapping
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 3 - - - -
CO2 - - - 3 - -
CO3 - 3 - - 2 -
CO4 - 3 - - - -
Avg. 3 3 - 3 2 -
Mapping: - 3-High, 2-Medium and 1-Low

208
 Course Content & Planning
SEMESTER – IV
Course Name : Project Risk Management Course Code: 20MBAPM441
No. of Lecture Hours/Week :03 CIE Marks: 50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:50 SEE Duration:03Hrs
L:T:P : 3:0:2 CREDITS:04
COURSE OVERVIEW :
This course offers a comprehensive overview and a broad prospective of the Project Risk
Management. While emphasizing traditional risk management and insurance, this course
introduces other types of risk management and stresses that professionals may use the same in
project management & general framework to manage all types of risk. Students are provided a
framework for making Project Risk management decisions to increase business value,
understanding insurance contracts and the insurance industry’s institu tional features, and
understanding the effects of and the rationale for public policies that affect risk.
COURSE LEARNING OBJECTIVES (CLO) :
1. To gain knowledge of concept of Project risk and risk management.
2. To learn the mechanism of insurance contract, legal aspects of insurance contract,
functions, and structures.
3. To understand the techniques of business risks and individual risks.
4. To provide knowledge on analysis and management of insurance risks in the projects.
MODULES TEACHING
HOURS
MODULE 1: Introduction- Managing project Risk- Creating a Risk management.
Plan - Identifying a Project Risks, Performing a Risk Analysis. 10
MODULE 2: Risk Management and Risk Identification: Risk-Risk and
Uncertainty - Types of Risk-Burden of Risk-Sources of Risk-Methods of handling
Risk-Degree of Risk-Management of Risk. Risk Identification-Business Risk 10
Exposures - Individual -Exposures of Financial Assets - (Theory).
MODULE 3: Risk Measurement- Evaluating the Frequency and Severity of
Losses-Risk Control-Risk Financing Techniques-Risk Management Decision
Methods-Pooling Arrangements and Diversification of Risk. Advanced Issues in 10
Risk Management: Decision Making, Other Risk Management Tools. (Theory).
MODULE 4: Introduction to Insurance Risk and Insurance- Definition and
Basic Characteristics of Insurance-Requirements of an Insurable Risk-Adverse
Selection and Insurance-Insurance vs. Gambling Insurance vs. Hedging Types of
Insurance-Essentials of Insurance Contracts. Indian Insurance Industry – 10
Historical. Framework of Insurance, Insurance sector Reforms in India. IRDA -
Duties and powers of IRDA-IRDA Act 1999. (Theory).

209
MODULE 5: Management of Insurance Companies- Functions and
Organization of Insurers- Types of Insurance Organization, Organizational
Structure of Insurance Companies-Functions of Insurers. Claims Management-
Claim Settlement in General Insurance-Claim Settlement in Life Insurance. 10
(Theory).
PRACTICAL COMPONENTS :
• Analyze the insurance potential in India based on secondary data.
• Meet Insurance advisors/Agents and have a discussion on requirements of insurance
selling.
• Select insurance company of your interest and study the risk management procedures
followed by that company.
• Analyze risk management techniques used by the banks, cement companies, automobile
companies.\Visit the IRDA website and identify the rules and regulations governed by
IRDA with respect to Marketing of insurance in rural markets.
RECOMMENDED BOOKS :
1. Managing the project risk- Paul Newton, ISBN-978-1-62620-986-4.
2. Principles of Risk Management and Insurance, George E Rejda, (2009),Twelfth Edition,
Pearson, New Delhi.
3. Insurance and Risk Management, P.K. Gupta, (2010), First Edition, Himalaya Publishing
House, Mumbai.
REFERENCE BOOKS:
▪ Risk Management and Insurance, Scott E. Harrington, Gregory R Niehaus, (2007),
Second Edition, Tata McGraw Hill Publishing Company Limited, New Delhi.
▪ Introduction to Risk Management and Insurance, Dorfman, Mark S., (2008), 10th
Edition, Prentice Hall India, New Delhi.
▪ Principles and Practice of Insurance, P. Periasamy, (2009), Second Edition, Himalaya
Publishing House, Mumbai.

COURSE OUTCOMES (COs) :

CO1 Explain the concept of Project risk and risk management.

CO2 Apply the mechanism of insurance contract, legal aspects of insurance contract,
functions, and structures.
CO3 Analyze the techniques of business risks and individual risks.
CO4 Assess the knowledge of analysis and management of insurance risks in the projects

210
 CO – PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - 3 - - - -
CO4 3 - - - - -
Avg. 3 3 - - - -
Mapping: - 3-High, 2-Medium and 1-Low

211
 Course Content & Planning
SEMESTER – IV
Course: Managing Public Sector Projects Course Code:20MBAPM442
No. of Lecture Hours / Week : 03 CIE Marks:50
No. of Tutorial / Practical Hours / Week: 02 SEE Marks:50
Total No. of Lecture + Tutorial / Practical Hours:50 SEE Duration:03Hr
L:T:P: 3:0:2 CREDITS :04
COURSE OVERVIEW:
This course provides knowledge about the fundamentals of public sector project
management. Students examine the strategic framework, project managers skills,
characteristics and stages involved in effectively managing the public sector projects. It
explores the knowledge on channel partners, importance of agreements and controlling the
public sector projects.
COURSE LEARNING OBJECTIVES (CLO):
1. To acquaint students with public sector project system, its practices and to provide basic
framework to manage the projects.
2. To understand the public sector project process and structure for executing effectively.
3. To understand the operations functions of public sector projects.
4. To comprehend the technological up gradation and application in public sector project
management.
TEACHING
MODULES
HOURS
MODULE 1:
Introducing public sector project management: Public projects, public sector
project management, financing public projects, Public project managers: Types, 10
skills, attributes and requirements, leadership and managerial competencies,
political ideology, public projects succeed and failure.
MODULE 2:
Strategic Framework for public sector project management: Framework
Element :Starting with right plan ; Selecting right agents ; Entering into the right 10
agreements; monitoring and controlling the projects ; Maintaining active
involvement in the operation and Maintenance.
MODULE 3:
Project Planning : Getting the Concept right , Getting it right – the preliminary
steps of public sector project planning ; concluding with feasibility study 10
Project Planning : Developing and refining the process - The project
accountability structure, The GAO’s five standards for internal control;
documentation, preventing fraud in public projects, performance vs design
specification, concluding intermediate planning stage.
MODULE 4: 10

212
Selecting the best agents - Building the project team - Project management
team, team dynamics .
Selecting the best agent – Contractors and Consultants – Procuring
contractors and consultants, procurement rules, successful procurement
characteristics
MODULE 5:
Enacting Advantageous Agreements - Essential elements of contracts,
Allocating contract risks, Contract pricing structure, contract provisions and
project risk, Breach of contract provisions. 10
Controlling public projects : Measuring project progress, evaluating and
correcting project problems, keeping stakeholders ; Project closeout and
beyond.
PRACTICAL COMPONENTS:
1. Visit the Websites/ personal of three different public sector projects
2. Get details of the various projects offered by them.
3. Prepare a Comprehensive Report for public projects of your choice.
4. Explain the operational details for the project.
5. Interview public project managers and prepare report on pros and challenges.
RECOMMENDED BOOKS:
1. Managing Public Sector Projects_ A Strategic Framework for Success in an Era of
Downsized Government, David S Kassel, CRC Press. 2010, Taylor and Francis Group.
2. Public-Sector Project Management_ Meeting the Challenges and Achieving Results,
3. PMP Project Management Professional Practice Tests.
4. PMI Project Management Body of Knowledge PMBOK, 6 th edition, 2017, Project
Management Institute.
COURSE OUTCOMES:
CO1 Explain the concepts and functions of public project management

CO2 Examine the dimensions of financial, legal, and technical requirement of the project
firm.
CO3 Identify the essentials, provisions, and structure of different types of public sector
projects.
CO4 Evaluate the operational stages of public sector projects.
CO – PO Mapping
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - - - - 2 -
CO3 - 3 - - - -
CO4 - - - 3 - -
Avg. 3 3 - 3 2 -
Mapping: - 3-High, 2-Medium and 1-Low

213
 Course Content & Planning
SEMESTER – IV
Course Name : Business Plan and Startup Proposal Course Code :20MBAL45
No. of Lecture Hours / Week : 00 CIE Marks :50
No. of Tutorial / Practical Hours / Week: 06 SEE Marks : 50
Total No. of Lecture + Tutorial / Practical Hours :40 SEE Duration : 02 Hrs
L:T:P: 0:0:6 CREDITS : 03
COURSE OVERVIEW:
This course will focus on developing an ability to prepare business plan and startup proposal. A
business plan is a vital tool that can help assess whether the development of a new business or the
purchase of an existing business is prudent. It will help student better understand the business
planning process and the key elements of an effective business plan to develop startup proposal. It
fully explains all aspects of student planned business proposal process and able to learn the required
skills.
COURSE LEARNING OBJECTIVES (CLO):
1. To understand the importance of business planning and startup proposal
2. To understand the steps involved in the process of preparing business plan
3. To acquire the knowledge of preparation of business plan and startup proposal.

Content
Students need to develop business plan and startup proposal by analyzing the industry, identifying
market opportunity and society need base. It covers various functionalities need to be focused and
prepare the business plan and startup proposal report.
Individual student need to cover the business plan components:
• Cover Sheet
• Executive Summary
• Table of contents
• Business Description and Overview
• Products and Services
• Market Analysis
• Key Management and Staffing
• Operational Plan
• Marketing Plan
• Financial Plan
• Implementation Plan
• Appendices and supporting documents

214
COURSE OUTCOMES (COs):
CO1 Develop an understanding of various components of business plan and startup proposal

CO2 Consolidate and communicate information about their business plan and startup proposal
efficiently.
CO3 Apply knowledge, skills and tools in developing business plan & startup proposal viz., manage
resources, cost analysis and time schedule.

CO – PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6
CO1 3 - - - - -
CO2 - 3 - - - -
CO3 - - - 3 - -
Avg. 3 3 - 3 - -
Mapping: - 3-High, 2-Medium and 1-Low

215