ANALYSIS OF DIFFERENT

MEDIA OF
COMMUNICATION
Unit 4
Fax communication ,voice mail ,emails ,tele conferencing , communication through social media
 COMMUNICATION MEDIA
• Communication media refer
to the ways, means or channels
of transmitting message from
sender to the receiver.
Communication media
indicate the use of verbal or
non-verbal language in the
process of communication.
Without language, none can
communicate.
 DIFFERENT MEDIA OF
COMMUNICATION
• Fax
• Voice mail
• E-mails
• Social media
• Internet
• Sms
• Teleconferencing
• Videoconferencing
 FAX
• A fax -- short for facsimile and sometimes called telecopying -- is
the telephonic transmission of scanned-in printed material,
including text or images. Faxes are usually sent to a telephone
number associated with a printer, fax machine or other output
device. Today, computer-based fax technology is
completely digital without the use of paper printouts.
• Faxes are often used when documents must be sent fast and
securely. Facsimile machines scan a document and transmit it
over a telephone line or the internet. The document can travel
long distances in minutes, saving time and money compared to
other methods of document transmission. Fax transmissions are
also secure, as each document is given its own unique code
which ensures that only authorized individuals have access to
the contents.
• Fax machines have become increasingly popular in recent
years due to their ease of use and ability to send multiple
documents at once. This makes them ideal for businesses that
distribute large volumes of documents quickly and securely,
such as legal and financial firms. Fax applications are available
to send and receive faxes using computers and smartphones.
 FUNCTIONS OF FAX
• Transferring and receiving documents
• Transmission of documents and pictures
• Scan the documents or a page and picture
 ADVANTAGES & DISADVANTAGES
OF FAX

Advantages of Fax Disadvantages of Fax

• Quick transmission of documents • Technology collapse
• Beneficial for stock market • Safety issues
• Sales related communication • Telephone expenses
• Business communication • Quality of transmission
• Marketing and advertising
• Crisis communication
 VOICE MAILS
• A voicemail system (also known as voice message or voice bank) is a
computer-based system that allows users and subscribers to exchange
personal voice messages; to select and deliver voice information; and to
process transactions relating to individuals, organizations, products, and
services, using an ordinary phone. The term is also used more broadly to
denote any system of conveying a stored telecommunications voice
messages, including using an answering machine. Most cell phone services
offer voicemail as a basic feature; many corporate private branch
exchanges include versatile internal voice-messaging services,
 ADVANTAGES & DISADVANTAGES
OF VOICEMAIL

Advantages of Voicemail Disadvantages of Voicemail

• Reduces the number of telephone • Long pause
calls and call backs • People may not even listen to them
• Reduces holding times for callers • Poor set-up
• Reduces or eliminates yellow slips • Clutter quickly
• Available 24 hours a day
• Reduces interruptions
 EMAILS
• Electronic mail is a method of transmitting and receiving messages using
electronic devices. It was conceived in the late–20th century as the digital
version of, or counterpart to, mail.
• Elements of E-mails
• Sender
• Mail agent
• Message
• Recipient
• Recipient’s mail agent
• Email address
 ADVANTAGES & DISADVANTAGES
OF EMAILS

Advantages of E-mails Disadvantages of E-mails

• Easy to manage • Time consuming
• Quick • Security
• Cost-effective • Impersonal communication
• Easy to filter • Misinterpretation
• Secure and reliable • Emotionless
• Connecting with others
 TELECONFERENCING
• Teleconferencing is the use of a telecommunication device to
communicate between two or more people. This may include a conference
call over the phone or through using video chat software. It's a way for
professionals to connect virtually without having to meet in person.
• A teleconference is a live audio or audiovisual meeting with two or more
participants. With the ability to teleconference, remote teams in an
organization can collaborate and communicate, even when
geographically dispersed. The process involves technology more
sophisticated than a simple two-way phone connection.
• Types of Teleconferences
• Audio-conferencing
• Computer teleconferencing
• Video-conferencing
 ADVANTAGES & DISADVANTAGES
OF TELECONFERENCING
Advantages of Disadvantages of
Teleconferencing Teleconferencing
• Reduces travel • Lack of body language
• Saves time • Lack of eye contact
• Streamlines costs • Disruption
• Enhances productivity • Impersonal
 VIDEOCONFERENCING
• Video conferencing is a technology that allows users in different locations to
hold real-time face-to-face meetings, often at little to no cost. There are
many ways to utilize video conferencing technology, such as company
meetings, job training sessions, or addressing board members.
• Types of Videoconferencing
• Personal video conferencing
• Business videoconferencing
• Web videoconferencing
 ADVANTAGES & DISADVANTAGES
OF VIDEOCONFERENCING
Advantages of Disadvantages of
Videoconferencing Videoconferencing
• Alternative of physical face-to-face • Technological issues
communication
• Live and real-time communication • Problems related to appropriate
• Share knowledge and information resources
irrespective of geographical locations
• Expensive technology
• Overcomes distance barriers
• Cuts down traveling costs • Time consuming
• Short notice period to conduct meetings
so saves time
• Large board rooms not required so saves
money.
 INTERNET
• Internet, a system architecture that has revolutionized mass communication, mass media, and
commerce by allowing various computer networks around the world to interconnect. Sometimes
referred to as a “network of networks,” the Internet emerged in the United States in the 1970s but
did not become visible to the general public until the early 1990s. By 2020, approximately 4.5 billion
people, or more than half of the world’s population, were estimated to have access to the Internet.
And that number is growing, largely due to the prevalence of “smart” technology and the "Internet
of Things," where computer-like devices connect with the Internet or interact via wireless networks.
These “things” include smartphones, appliances, thermostats, lighting systems, irrigation systems,
security cameras. vehicles, even cities.
• The Internet provides a capability so powerful and general that it can be used for almost any
purpose that depends on information, and it is accessible by every individual who connects to one
of its constituent networks. It supports human communication via social media, electronic mail (e-
mail), “chat rooms,” newsgroups, and audio and video transmission and allows people to work
collaboratively at many different locations. It supports access to digital information by many
applications, including the World Wide Web. The Internet has proved to be a spawning ground for
a large and growing number of “e-businesses” (including subsidiaries of traditional “brick-and-
mortar” companies) that carry out most of their sales and services over the Internet.
 CHARACTERISTICS OF INTERNET
• Complex network
• Disorganised
• Decentralised system
• Collection of billions of files
• Extensive usage
• World-wide scope
• Dynamic
• Exponential growth
APPLICATION / USES OF INTERNET

APPLICATION
OF INTERNET

INFORMATION
COMMUNICATION
RETRIEVAL WEB SERVICES
SERVICES
SERVICES

E-MAIL FILE TRANSFER E-GOVT

USENET PROTOCOL E-COMMERCE
E-CHATTING ARCHIVE E-NEWS
TELNET GOPHER E-RECRUITMENT
INTERNET TELEPHONY VERONICA E-EDUCATION
VIDEO CONFERENCING
 ADVANTAGES & DISADVANTAGES
OF INTERNET

Advantages of Internet Disadvantages of Internet

• Employment opportunities • Addiction
• Improved data flow
• Lonliness
• Increased reachability
• All-time availability • Health problem
• Accessibility to knowledge • Theft of personal details
• Online communication • Pornography
• E-Business
• Virus threat
• No discrimination
• Reduced cost
 COMMUNICATION THROUGH
SOCIAL MEDIA
• Social media refers to a variety of technologies that facilitate the sharing of ideas and
information among their users. From Facebook and Instagram to X platform (formerly
Twitter) and YouTube, more than 4.7 billion people use social media, equal to roughly
60% of the world's population.
• Social media is digital technology that allows the sharing of ideas and information,
including text and visuals, through virtual networks and communities.
• Social media typically features user-generated content that lends itself to engagement
via likes, shares, comments, and discussion.
• More than 4.7 billion people around the world use social media.
• Social media is credited with helping people build community and faulted for facilitating
disinformation and hate speech.
• Social media is also an increasingly important part of many companies' marketing
campaigns.
• The largest social media platforms worldwide are Facebook, YouTube, WhatsApp,
Instagram, and WeChat.
 MODES OF SOCIAL MEDIA
1. Blogs
2. Twitter
3. Facebook
4. Newsletters
5. Podcasts
6. Forums
7. LinkedIn
8. Instagram
9. Pinterest
10. Youtube
 ROLE OF SOCIAL MEDIA IN
COMMUNICATION
• Distributing ideas
• Medium of communication
• Removes communication gap
• Sources of information
• Significant marketing tool
• Key customer interaction tool
• Crisis communication tool
• Cost effective
• Time effectiveness
 ADVANTAGES & DISADVANTAGES
OF SOCIAL MEDIA
Advantages of Social Disadvantages of Social
Media Media
• Free of cost • Updation takes time and effort
• Return on Investment
• Negative influence on workers
• Good customer relationship
• Risk of negative comments
• Builds credibility
• Brings people together • Fraud
• Increased visibility • Social media is unclear
• Does not require vast technical skills or • Not easily measurable
specialization
• Works better than online Ad Campaigns
 EFFECTS OF MODERN TECHNOLOGY
ON BUSINESS AND MEDIA BASED
COMMUNICATION
Positive effect of Negative effect of
technology technology
• Overcoming the barriers of distance • Information overhaul
• Streamlining of organizational structures • Less time for organizational activities
• Transformation in the role of managers
• Unified business and personal lives
• Time-saving
• Individuals isolation
• Access to more information
• Enhanced implementation
• Increased teamwork
• Rising opportunities