IIM KASHIPUR

Senior Management
Programme (Batch 03)
12 Months | Blended | ₹2,95,000 + GST
 Functional to General Management –
A Paradigm Shift
The transition from functional to general management presents the greatest degree of
change in role, responsibilities, objectives, and goals. It represents a quantum leap in
leadership and accountability with oversight of multiple and diverse functional roles. It
requires a paradigm shift in attitude, perspective, mind-set, and thought process.

Functional
Management Role

• Knowledge and proficiency in area

of education, training & expertise

• Narrow, practical & functional General

perspective Management Role

• Short-term – “can we do it” –

functional strategy • Working knowledge of diverse
functional areas beyond education,
• Hands-on trouble shooting & training & expertise
problem solving
• Broad, enterprise-wide, strategic
• Competitive attitude towards peer perspective
functions
• Longer term – “will it be profitable” –
• Minimising conflict within the business strategies
team; emphasising harmony &
consensus • Trust; coaching others through crises

• Appreciation for the contributions of

each area of the business/organisation

• Valuing diverse organisational

viewpoints; and constructively manage
conflicts

Like all transitions, successfully making the leap to a senior/general management role
requires aspirants to let go of or quit using skills and values that were important to their
success in their previous role but are inappropriate for the new role. It also requires
them to preserve, modify, and upgrade existing skills and competencies, as well as
learning and adding new skills.
 Senior Management/Leadership Role:
Essential Skills

A general management role almost always brings with it a great deal of responsibility
and can involve several challenges. Success in this role can depend on the aspirant’s
personality and skills. Management and leadership skills are often used
interchangeably as they both involve planning, decision-making, problem-solving,
communication, delegation, and time management. Good managers are almost always
good leaders as well.

Business/Commercial
Awareness
Problem Solving and
Decision-making

Forward Planning and

Strategic Thinking
Self-awareness and
Emotional Intelligence

Organisation and
Delegation
Communication
and Motivation

Time and Resource

Management

Guidance and
Mentorship
 Advanced Management Education Benefits

Transformative Learning
Fresh Perspective
• Strategic insights
• Innovative thinking
Managing Change
• Disruption
• Adoption
• Sustainability

Enhanced Business Acumen

• Business Worldview
• Cross-functional Knowledge
• Inter-departmental Linkages Cultivating Executive
Presence
• Communicate
• Inspire
• Mentor

Leadership Skills
• Self-awareness
• Team-building
• Conflict-management
Creating Value
• Integrate Functions
• Apply Tools
• Implement Solutions

Management education helps overcome career inertia and accelerates career development.
A contemporary general management education can help senior executives acquire a
strategic perspective, gain relevant knowledge, develop new skills, forge stronger
relationships, and foster creativity and self-confidence. This will help them leverage new
opportunities and create exceptional value for their organisations.
 Programme Overview

The Senior Management Programme by IIM Kashipur is crafted to empower

seasoned executives and entrepreneurs, each boasting a decade of valuable
industry experience. This immersive programme is meticulously designed to
sharpen leadership acumen, delving into crucial aspects such as strategic
thinking, innovation, effective communication, adept decision-making, and
adept problem-solving. By honing these essential skills, participants are
primed to navigate the ever-evolving landscape of modern business with
confidence and finesse.

Beyond skill development, this programme places a strong emphasis on

personal growth, fostering a deeper sense of self-awareness and emotional
intelligence, and refining one's unique leadership style. Tailored for ambitious
individuals eyeing leadership positions or eager to catalyse their professional
trajectory, it serves as a catalyst for honing fundamental business
management competencies.

Programme Highlights

12-month advanced management Campus immersion module

development programme of three days

Unique masterclass session

Capstone project
(panel discussion) after every
(on-campus immersion)
module

IIM Kashipur Executive

Alumni status
Learning Outcomes

Strategic Thinking
Develop the ability to think beyond day-to-day operations and
take a long-term perspective on business challenges

Leadership Skills
Develop skills such as communication, delegation, motivation,
and conflict resolution to build teams

Financial Management
Enhance skills such as budgeting, forecasting, financial analysis,
etc., to make informed decisions and allocate resources effectively

Innovation and Creativity

Get motivated to be more ingenious and creative in the approach
to problem-solving, and identify new opportunities and develop
more effective solutions

Global Perspective
A worldview to understand the challenges and opportunities of
operating in a globalised world and how to work effectively in a
diverse and complex business environment

Networking Opportunities
Chance to interact with other senior leaders, exchanging ideas and
experiences, and building enduring and rewarding relationships
Programme Content

Module Topics

• Organisational Behaviour
• Business Economics and
Financial Statement Analysis
• Business and Corporate Laws
Fundamentals of • Management Information Systems
Management • Operations and Supply Chain Management

MASTERCLASS SESSION (PANEL DISCUSSION)

The New Economic Consensus:
Managerial Challenges

• Leadership Traits, Styles, Skills, and Situations

• Managing Oneself and Developing as a Leader
• Developing and Leading Successful Teams
Leadership: Self, Others, • Consensus Building and Devising Win-Win
and Organisation Strategies

MASTERCLASS SESSION (PANEL DISCUSSION)

Choosing to be a Leader: Caring to Prepare

• Consumer Behaviour and Consumer Decision

Journeys
• Mix and Customer Relationship Management
• Creating and Sustaining Brand Equity
• New Product Development
Strategic Marketing • Managing Sales and Distribution Channels

MASTERCLASS SESSION (PANEL DISCUSSION)

(a) Moment Marketing: Living the Moments
(b) Competing on Customer Decision Journeys
Programme Content

Module Topics

• Capital Budgeting and Capital Structure

Decisions
• Working Capital Management
• Introduction to Valuation and Value Drivers
Corporate Finance • Mergers, Acquisitions, and Divestitures with
Financial Implications

MASTERCLASS SESSION (PANEL DISCUSSION)

FinTech and TechFin: The Disruptors or
Differentiators?

• Hiring for High Performance

• Performance Management
• Employee Engagement
Strategic Human Resource • Coaching and Mentoring
Management • Learning and Development

MASTERCLASS SESSION (PANEL DISCUSSION)

Moonlighting: Boon or Bane?

• Digital Transformation Foundations

• Digital Transformation Tools
(a) Strategic Ideation Tools (b) Strategy Maps Tools
(c) Strategic Decision Tools (d) Strategic Planning Tools
• Digital Transformation Tools and Technologies
(a) Industry 4.0 (The 9 Technologies Driving Industry 4.0 –
Additive Manufacturing, Augmented Reality, Autonomous
Digital Transformation Robots, Big Data and Analytics, The Cloud, Cyber Security,
Horizontal and Vertical System Integration, The Industrial
IoT, and Simulation)
(b) Web 3.0 Technologies (AI, Semantic Web, Ubiquity,
and 3D Graphics)

MASTERCLASS SESSION (PANEL DISCUSSION)

India Inc. and Digital Transformation:
The Digital Divide
Programme Content

Module Topics

• Foundations of Business Data Analytics

(a) What is Data?
(b) A Brief History of Data
(c) Big Data vs Business Data
(d) Big Data Analytics vs Business Data Analytics
(e) Group Exercise and Discussion
• Frameworks for Business Data Analytics
(a) Three Stages of Analytics Adoption
(b) New Rules of Value 2.0
(c) Business Data Formula
(d) Business Analytics Framework
Data-driven
(e) Analytics Pathways, Stages, Gap Analysis, and
Decision-making
Problem Formulation
(f) Strategic Framework for Business Data Analytics
(g) Reporting Framework for Business Data Analytics
(h) Business Data Analytics Cases Discussion
• Foundations of Business Data Modelling
(a) Introduction to Relational Databases
(b) Introduction to SQL

MASTERCLASS SESSION (PANEL DISCUSSION)

Leveraging Customer Intelligence and Data
Analytics for Sustainable Growth

• Vision, Mission, and Values

• Business Models
• Strategy Formulation
• Industry Analysis
Corporate Strategy • Competitive Strategies

MASTERCLASS SESSION (PANEL DISCUSSION)

Pipelines, Platforms, and the New Rules of
Strategy
Programme Content

Module Topics

• Why Organisations Change? The Need and

Context of Change
• Diagnosis, Planning, and Implementing Change
Leading Strategic Change • Resistance to Change/Managing Resistance

MASTERCLASS SESSION (PANEL DISCUSSION)

Caterpillar to Butterfly: India Inc.’s
Transformational Stories

• Corporate Sustainability/Business and

Sustainability
• Managing for Values
Contemporary Themes • Corporate Governance
in Management • Enterprise Risk Management
• Design Thinking

MASTERCLASS SESSION (PANEL DISCUSSION)

The Responsible Investing Landscape in India

• Strategy Simulation: Value Champion

Capstone Project
(https://hbsp.harvard.edu/product/8685-
(On-campus Immersion)
HTM-ENG?Ntt=SIMULATION )
 Pedagogy
The teaching approach will be highly interactive and leverage technology and deploy
diverse pedagogical tools and techniques. The lectures will be delivered by eminent
faculty from IIM Kashipur and experts from the industry. The programme will be
primarily taught through a combination of class exercises, presentations, take-home
exercises, simulation, and case studies. The course contents are organised in a way to
provide the participants with an introduction on the application of content to various
business aspects.

Programme Delivery
Sessions will be conducted via a state-of-the-art Interactive Learning (IL) platform and
delivered in Direct-to-Device (D2D) mode that can be accessed by learners on their
Desktop, Laptop, Tablet, or Smartphone. Participants will be provided reading
materials, etc., for each course. They may also interact with the concerned faculty
through e-mails/chat mode.

Medium of instruction for the programme is English.

Duration
12 months
132 hours –
Online instruction
18 hours –
On-campus immersion

Class Schedule
Sundays:
09:00 a.m. to 12:00 p.m.

Campus Immersion
There will be three days of campus immersion at IIM Kashipur.
The on-campus modules are subject to the conditions that prevail at that point of time.
These conditions pertain to the pandemic or other unavoidable reasons. In case the
on-campus module is not confirmed due to COVID-19 situation, the same will be
included in the total number of online sessions.
 Who Should Attend?
• The programme is targeted at mid-career to senior-level working executives and
managers on the cusp of taking up leadership roles and key decision-making roles in
the organisation.
• Leadership practitioners looking to refresh their management knowledge and skills
would also benefit from this programme.
• The programme will benefit participants working in (or soon to take up) leadership
roles in organisations including (but not restricted to) MNCs, private corporates, PSUs,
government departments, MSMEs, and family businesses.

Eligibility Criteria
• Diploma (10+2+3)/Bachelor’s Degree or equivalent (10+2+3 or 10+2+4)/two-year
Master’s Degree or its equivalent from a recognised university
(UGC/AICTE/DEC/AIU/State Government) in any discipline
• 10 years of work experience* after completion of qualifying education as above
• Participants who fulfil the above criteria but are not working currently, are also eligible
for the programme
*Internships and trainee experiences will not be considered as a full-time work experience.

Admission Criteria
The selection will be based on candidate’s profile
evaluation, subject to meeting eligibility criteria.

Attendance Criteria
Participants are expected to attend all sessions of
a given course. However, participants may take
leave on account of emergencies, participation in
management festivals or co-curricular activities,
etc., subject to the approval of the Programme
Coordinator. However, a 75% minimum
attendance requirement would be considered for
the final grading. For less than 75% attendance, a
grade cut as per the norms will be applied.
 Evaluation Methodology
There are periodic evaluations built in throughout the duration of the course. These
may be in the form of a quiz, assignment, group project, case study, or other
objective/subjective assessment. The evaluations are designed to ensure continuous
student engagement with the course and encourage practical learning. The qualifying
criteria for assessments is 50%.

Certification & Alumni Status

• Candidates will have successfully completed the programme if they have met the
attendance requirements and the evaluation criteria
• Successful candidates will receive a ‘Certificate of Completion’ from IIM Kashipur
• Those with requisite attendance but unable to complete successfully, will receive a
‘Certificate of Participation’
• Successful participants will also be accorded IIM Kashipur Executive Alumni status

Disclaimer: All certificate images are for illustrative purposes only and may be subject to change at the
discretion of IIM Kashipur.
 Programme Coordinator

Dr. Kunal Ganguly is a Professor at the Indian Institute of

Management Kashipur. He has done his MBA and Ph.D.
from Vinod Gupta School of Management, IIT Kharagpur,
India, and his Bachelor of Technology (B.Tech.) from
NIFFT Ranchi. He has more than two decades of
academic and industry experience. He has about six
years of corporate experience (at Hindustan Motors Ltd.,
L&T, and Global Information Systems Technology Ltd.).
Apart from teaching at IIM Kashipur, he has also taught at
IMT Ghaziabad and KIIT University Bhubaneswar. He has
PROF. KUNAL designed and taught courses in Operations
GANGULY Management, Decision Science, Quality Management &
Dean Development Six Sigma, and Supply Chain Management. He has
conducted on-campus and in-company training
programmes for various companies. He is a reviewer for
many reputed international journals. His research has
focused on issues of Supply Chain Management and
Quality Management. His work on these and related
areas has been published in refereed journals such as
the International Journal of Enterprise Information
Management, the Journal of Cleaner Production, TQM,
the Journal of Business and Industrial Marketing, IIMB
Management Review, etc.
 Programme Fee

Particulars Amount (₹)*

Processing Fee** 15,000

Gross Programme Fee 2,95,000

(Excluding Registration Fee)

Note:

*Taxes will be added as applicable.

**₹15,000 + Applicable Tax (Processing Fee contains ₹7,700 towards Registration Fee
and ₹7,300 towards the Programme Fee). Processing Fee of ₹15,000 is refundable in
case the participant’s profile is rejected by IIM Kashipur subject to a deduction of
₹2,500.

This is with reference to the refund of the Processing Fees, please note that the
Processing Fee shall not be refunded in the following circumstances:

i. In case candidate rejects the offer issued by the Institute; and

ii. In case the application is rejected due to submission of incomplete documents
and/or providing incomplete information and/or eligibility criteria not fulfilled.
 Instalment Schedule

Instalment Instalment Date Amount (₹)*

At the time of registration 7,300

I
Within one week of offer rollout 72,700

II 10th September, 2024 80,000

III 10th December, 2024 67,500

IV 10th March, 2025 67,500

*Taxes will be added as applicable.

Programme Timelines

Last Date to Apply Refer to Website

Programme Start Date 30th June, 2024

Programme End Date July 2025

APPLY NOW
IIM KASHIPUR

The Indian Institute of Management Kashipur is a second-generation IIM set up by

the Government of India in 2011. It aspires to achieve excellence in management
education by using innovative teaching methods, promoting high-quality research and
practising sustainable leadership.
Celebrating more than ten years of serving the education and management sector, IIM
Kashipur is committed to its four core values: collegiality, transparency, green
consciousness, and proactive engagement with all stakeholders. The institute believes
that as an institution of national importance, it has a more significant role in
management education and social transformation. Our strategic goals include
improving the academic ecosystem; synergy between educational theory, practice and
research; promotion of innovation, entrepreneurship and public service;
empowerment of local stakeholders; upliftment of economically challenged sections of
the society; and gender diversity.
The institute is bestowed with the stunning beauty of nature, lending a wholesome
experience to academic rigor. The 200-acre campus, situated just 25 km from Jim
Corbett National Park, spreads loudness and cheers in the serene town of Kashipur,
nested in the lap of the Himalayas. The institute is also situated in one of the densest
industrialised districts, with more than 180 ventures that have set up their plants in and
around the region. This strategic geographical positioning provides a vantage point for
IIM Kashipur when it comes to ‘Learning by Doing’ through regular industry interaction
and live projects.
The institute fosters academic excellence in the following Programs:
· Master of Business Administration (MBA)
· Master of Business Administration in Analytics (MBA Analytics)
· Executive Master of Business Administration (EMBA)
· Executive Master of Business Administration-Analytics (EMBAA)
· Doctor of Philosophy (PhD)
· Management Development Programs (MDPs)
· Executive Development Programs - Online Certificate Programs
· One-year Executive/Post Graduate Certificate Programs

National Rankings:

19th 12th
in NIRF Rankings 2023 28th in Outlook ICARE
(Management) in IIRF Rankings 2023
Rankings 2023

IIM KASHIPUR
TimesPro, the award-winning EdTech initiative of The Times Of India Group, was
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Taking the rich legacy of trust, knowledge, and learning of The Times Of India Group
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Ranging across industries and domains, these programmes are curated and offered in
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aspirations of millions of professionals by equipping them with the right knowledge
and skills.
IIM KASHIPUR

Manoj Sharma TimesPro, 18th Floor, G-02 Wing,

Manager, Executive Education & MDP Lotus Corporate Park,
Kundeshwari, Kashipur - 244713 Off Western Express Highway,
Uttrakhand, India Jogeshwari (E), Mumbai – 400 063,
India.

7900444090 (Ext. 331), 8770573698 1800-120-2020

[email protected] [email protected]
www.iimkashipur.ac.in www.timespro.com