Quick chat (1-3 min)

Alright, is it ok with you [NAME] if we dive straight into the call?

Ok, so normally on these calls I like to spend a couple of minutes first just to learn a little bit
more about you, your company, what you’re currently doing in terms of advertising and
what you’re looking for. After that, I’ve a prepared presentation for you where I’ll walk you
through from A-Z what we do. After that we can take it from there and discuss pricing, our
offer, and those details. Does that sound ok with you [NAME]?

SPIN questions (10-15 minutes)

 Ok great [NAME], so please tell me a little bit more about your practice.

 What makes your practice unique? Why do people come to you instead of another
practice?
Close to, price fair, good services, good reviews, higher churn rate

 What does your current sales & advertising process look like right now?
Below 50k annually, just started feb last year, monthly revenue increase, but the churn
rate get higher
 How much do you currently pay per lead?
 How much do you currently pay per appointment?
 How much do you currently pay to generate a new customer?
Wife handling acqusiton

 Dig deeper into this with implication questions

 E.g. what do you don’t like your current marketing plan?
 Why do you think that might be a problem?
 What do you think that affect your chiropractic practice?
Keep losing customers, reach peak at Oct.

 If your marketing strategy is kinda not working, and your clinic is getting
pain on it, how do you think that’s affecting your clinic?
 What do you think happens if you continue to run your clinic with current
marketing strategy right now?
 (link back their pain points with our benefits)
 How much does your business generate per year right now?
 Where do you want to grow the business within the next 12-24 months?
 What do you think is the main obstacle hindering you from achieving that goal right
now?
 Dig deeper into this with implication questions
 How would things be different in your business & personal life if you grew your business
to $X per year?
 Dig deeper into this with need-payoff questions
 If they have a marketing solution that solves their pain points, how do you
think it can help your clinic?

Retell

Pitch deck (10-15 minutes)

Ok [NAME], so I think that’s all of my questions for now. Is it ok If I tell you a bit more about
what we do?
Perfect, so I’ll go over our presentation for you now, please don’t hesitate to interrupt me if
you have any questions along the way, ok?

So first of all, quickly about us: we're Chiro Boss, a marketing agency that specializes in
helping Chiropractors in USA to grow fast. We help our clients get more patients and
become a better entrepreneur. We specialize in Facebook ads for Chiropractors since 2019,
and we only the focus on one service for one specific Niche. The reason why we do this is
because we want to be seen as a specialist. Right? We only want to focus on one Niche and
one service, so we can produce better results for our clients.

So how are we going to do this, to make you your own boss? Well, we will build your
practice strong like a boss, we will help you become rich like a boss, and we will make you
confident like a boss.

Also, what we do differently is that we have a total business cap, so we only work with 25
customers at a time. Period. And right now, we're looking for two or three more clients. As
of right now, we're having 10 or 12 booked calls for the next two and a half weeks right
now. And so, we're looking for that best client to work with essentially. We want to find
partnerships where we can grow together, right?
And the reason why we have a cap of 25 clients is because we rather go for quality over
quantity. So, we'd rather work with fewer clients and bigger clients that we can scale with,
than having multiple small clients, right?
Also, when we have less clients that we work with, we can help them to produce better
service because we gonna spend more time, money, and resources into each and every
single client. Mostly, time, obviously. So, we can give them a better service, better support if
they need it, so on and so forth, right?
Also, what happens when we work with a little bit bigger clients is that they normally have a
working sales process in place already. So, it's easier for us as the advertising agency to send
leads to a bigger chiropractic clinic because they know how to handle the leads essentially,
right?
Also, they have the internal business operations in place. They have the right people in the
right place, receptionist ready to call for high volume of leads, and they can handle growth,
and they're ready for scale.
We actually had a client this year that stopped working with us because they couldn't
handle the incoming leads, or they had enough work. And you know that's great right
because that means that they're very happy, but it doesn't help us to increase our bottom
line essentially, right?
And scalability: willing to invest more money into something that works. It's also a big perk
when you work with bigger companies when they find something that works, they're willing
to scale. And our goal is very simple: it's just to help chiropractors to generate more high
quality, exclusive leads and deals under their own brand. And this is without wasting their
time and money on duplicate and expensive leads that are impossible to get a hold of.

In terms of who we want to work with these are just a few points:
We don't want to work with a person that isn't motivated. So if you don't want to be the
number one treatment provider in your area, this is probably not for you. Because we're
relatively expensive. We do have a guarantee, but if you're not motivated to put in the work
on your side, in terms of actually taking the advice stuff like that, maybe this isn't worth it
for you.
Again, not for you as well if you don't understand the concept of letting an expert do their
craft. You interfere with our methods, our team, or processes. So the reason I'm putting this
in is because for example we used to have a client who wanted to do like a fall special. It
was basically just wanted to add one specific emoji in their ads. And it’s just stuff that we
don’t need. We know what we're doing, and you know, of course we were fine adding it.
But please just trust our process and do what we advise to do.
And you need to have scale potential. By saying that, you have at least one receptionist to
call the flood of leads, and your annual sales is over $50,000. Normally we do require a
receptionist to call a lead within 5 mins, so that the lead is more likely to convert to
customer. In this way, you don’t have to worry about calling, booking, paper work, all stuff
like that. You can focus on delivering results to your clients and let the receptionist do the
work.
Also, this not for you as well if you don't understand that a Business Partnership is meant for
the long term where growth compounds over time. If you think this is just a quick three-
month program, then not for you. We want to work with chiropractors who see their
practice as a long term thing.

So now it comes to our guarantee. We will bring you 40 high-quality leads and 10 pre-paid
appointment every month. Now, this is just the bare minimum. We will deliver more than
the promised. Also, we will literally work for you for free if we failed to deliver.

How are we gonna do it? Let me introduce our system.

So we use what's called the Double framework, which is essentially a framework that is
called double because we double your Revenue in 90 days. That's kind of our guarantee, and
that's kind of what we work towards. As you can see here, we have different letters, so
Define, Output, Upgrade, Build, Leap, and Educate.

These are all the different facets that I'm going to go through in this presentation, and these
will allow us to reach that guarantee.

So first one is Define. We like to get very clear on what your offer is, especially what
adjustments you provide, get very detailed, on your specific adjustments, the specific
benefits for your adjustments, the expectation, your audience… Because that is going to be
the backbone for not only our ads, so like who we Target in the ads on Facebook, such as
the age bracket, stuff like that, but also when we're actually going to be calling on the
phone, we need to know what we're talking about. And so, in those initial stages, we like to
get detailed on what everything you provide, so that we can write some script for your
receptionist to consult them on the phone.

So we would like to define an irresistible offer that people won’t find anywhere else. We use
a voucher system, essentially when people click on your ad and so these are what our ads
look like. We found some success with this particular ad of a chiropractor doing practices on
a patient. It's a good argument, right?

And this is another example. So, we're giving away discount vouchers for the 5-in-1 bundle
for only $39, regular price 450. Then really try to speak to your target audience. So here for
example we said health boost package can reduce pain, correct body alignment, and so on
and so forth.

Also these days, picture showing chiropractor using machine and performing practice on
their patients. It shows their personalism. Right? The $21 coupon here for new patients.
These ads, including the wording and the picture, we all tested and they are proven to be
work.

Yeah, here, like I said, once they click on this ad essentially, they get taken to what's called a
lead form. So, on Facebook you can actually collect their email, name, and phone number,
the platform from where they came from.

And in terms of the metrics, these are the numbers we're able to generate. So never going
to go above $12 dollars per lead. So, you're never gonna be paying above $12 for per phone
numbers or like person that essentially signs up to claim the offer.

And then the voucher is the system really to get them incentivized to book with you, and
you only. Because once they see your ad look you up or look up your competition…

And so that's why we like to make a very unique offer. For example, like a 5-in-1, or 3-in-1,
right? And we really like to get detailed so your receptionist can already consult them on the
phone.

And so in terms of the Output, once they claim their offer, the first thing they're going to be
receiving is an email as well as an SMS, instantly. And so, these are both automations that
are sent automatically. So, this is a little bit screenshot of our CRM software, where you will
see all the leads appear from the ads. So the cool thing is that with our automations, for
example, we have a text message that's sent automatically says: “Hey Belle” … And it
actually uses their name and says: “yeah you! This is just to confirm you've claimed your
discount voucher.”

And so, all of these were automations just basically detecting the reply each time. So the
software is very good at doing that, and then your receptionist comes in right here. And so
they actually get notified as soon as a lead comes into the CRM, and if the leads don't reply
to that first message, your receptionists will either go ahead and call them directly and try
several times.
What if still not any response from them? Well, we also have an automated nurture
sequence and pipeline. We would text and email them, talking about the benefits of getting
chiropractic adjustment, sending them offers and coupons, basically educate them. If they
respond, we’ll call them and turn them into pre-paid clients.

So that's how we're able to achieve this type of volume. Our nurture sequence will continue
reach out to them, because most of the time they'll just ignore the message, or didn’t even
realize that you've sent them a message once they claimed their offer. And so we're just
heavy on reminding them to claim their offer.

In terms of what we actually say on the call, here's a little script. I'm not going to read
everything. But what we consider to be a high-quality lead, is that we have, first of all,
educated them on your specific treatment and services. So that's why we get specific first on
what exactly you do, and how many sessions you need Etc. And then we also identify the
area of concern. So we're already getting into their pain points, digging in what area they
need, so that we actually relay that to you. You're ready when they come in, you can sell
them on your packages because you already know which area they need treatment on.

And we also set proper expectations to ensure that they understand that this is not like just
one session and then they see like immediate results, right? They need multiple sessions,
and so in a way, we also kind of filter them in terms of seriousness that they already know
that this is going to take multiple sessions.

And so in a way they're already pre-sold into your package deals.

Now the only thing you need to do is close them and collect the non-refundable deposit
following our proven calling script. Yeah, this is what we say right here to lock in the point
the deposits each time.

In terms of the prepaid deposits, if you have a stripe account, we basically integrate your
stripe account with the CRM. So when a client is nurtured and is about to take in a prepaid
deposit over the phone, they're gonna enter in their credit card info on a little form that we
have in the payment section. And from there, since that's connected to your stripe account,
you're going to get the $50 deposit, and that's going to go into your stripe account. You
gonna have all the credit cards info of your new clients on file, so that you can then charge
them the remainder when they actually come in of that first session.

And so we like to take $50 deposits here because we found that number is just perfect in
terms of filtering out. It’s just getting them like serious really, is what it comes down to.
Now, with our CRM we link your calendar, so we essentially have a view into your slots, such
as when you're available and when you're not. We actually link your Google calendar, which
you can link that calendar to whatever calendar you're using right now. Because there is no
direct integration. And so we know, okay, for the nurtured clients, when's a good time to
book, when are your open, etc.

The letter U, upgrade. So we upgrade your front desk sales skills. Like I said, we have a
bunch of different systems to make sure that once we bring in those bookings for you, those
initial clients, you actually make the most out of them. And you have, for example, here, like
instead of asking when are you available to your clients, you say stuff like, “does early next
week or late next week work?” And then giving them that option, right? Between option A,
and option B makes a massive difference because essentially, we're eliminating the fact that
they're gonna say, “oh, let me check my schedule and get back to you.” So just stuff like
that… we like to also help you with, so that you just make the most out of out of your
clients.

We also upgrade your person-to-person upselling skills. The best time to upsell is when the
adjustment is about to finish, right? Because at that moment, the patients tend to feel a
noticeable relief from their pain, which usually brings up their positive emotions and makes
your closing easier. Then we also provide you a guide when it comes to upselling, such as
what should you say, and what should you ask.

Same thing here, we help you build referrals. So, we have strategies for you to get power
partners in other local businesses. For example, gyms, that you can partner up with. And so,
we have like a bunch of resources, like how to actually reach out to them, like how to call
them, how to, you know, if you're going to email them… We just kind of guide you through
it, and then the types of incentives you can make with them for them to actually bring you
clients, so stuff like that.

And then leap. So, this is where we help you with your Google reviews. How many Google
reviews do you have right now approximately?

So for example like one of our clients, she didn't actually have her Google Business even set
up, and so we set it up for her. She actually just had a list of old emails and phone numbers
from her old scheduler that she used in the past, and so we just used that list of like 100 old
clients, sent out this message. Basically saying,
“hey it's Martin here, the chiropractor today. I'm giving away 20% off discount coupons to
for chiropractor appointments for all my old clients who leave me a review on my new
Google listing, are you interested in one?”

And so, this worked very well. You can’t say no to a 20% off discount when you need that
service right? And when you take that offer, you most likely will give them a 5-star review,
right. And so, we might do that for you as well, if you have a list of old clients, for example.
And so, what we can do it let the software basically detects every booking, every new
booking. And then after they have been confirmed booking, it sends them a Google review
invite. And so, it's just a simple way just to automatically send the review invites.

And it comes to educate. This is the last letter. One thing strange we observed in our agency
is that even though we are providing the same framework to our clients, their results vary
significantly. There is always a small group of people that are crushing it. They tend to get 5x
better results than our average clients, with the same information and framework we
provide. Then we found that it all comes down to they know how to tackle the objections.

So, in terms of tackling objections, when you get them, so for example, what do you say?
When people tell you I can't afford it? Or it's too expensive? Or it's out of my budget? Or let
me think about it? Or let me sleep on it? Right? So we have a lot of, a lot of rebuttals that
can help you. We even provide 3 different ways to handle these objections.

And also just little things we have that you can do in the initial stages of, when they first
come, so how you introduce yourself, and how you sell your package, so that you don't even
get those objections in the first place.

Questions?

Yeah in terms of your ROI with us, getting clear on what you're actually going to be making.
I'm just going to use an example here. So let's say we barely deliver on our guarantee and
get you 10 clients a month. Usually we get our clients, out of safety, say around 15 clients a
month. Our clients have an average package upsell rate, with the types of clients we bring
them, since they're paying a $50 deposit, is 50%. So out of those 10 clients, let's say you can
turn only 10 of those into upselling your bundle. So the average bundle price is around
$2,000, and so after three months that would be an ROI of 30 thousand dollars.

So yeah that's really the minimum you can make with us.
And in fact, it’s all more than just money. You’ve done your training with us, you have more
confidence with your career. You help more people with your expertise, and you make your
family more proud of you, right? This is priceless. Can you see it?

Now before we go into our offer, I just want to restate our requirements for clients again.
Blablabla…..

Hi {{contact.first_name}}

We'll send you 10 pre-paid appointment and promote

{{contact.company_name}}'s Google ranking with a hailstorm of 5-star
reviews... in 10 days on a pay on results basis.

The best part? We guarantee results, meaning if you don’t get results, we
don’t get paid!

Worth a chat you think?

If you're interested, just reply with your cell and we can chat about it over
the phone.

Best regards,

Chiro Boss

W: +1 650-733-2733
 3-Month Payment Plan

Value

Option 2

Option 1

First Month Second Month Third Month Ads Spent Setup Fee
The fact that your in-person package upsell rate is going to be increased from our Consulting
and just our coaching in general. The fact that you're going to get an SEO Boost from us
essentially tripling your Google reviews. And then more people are going to be finding you
from that organic Google traffic… And so these are all things that what we call Ripple effects
on your business.

Yeah, in terms of who who we want to work with. These are just a few points: so we don't
want to work with a person that isn't motivated. So if you don't want to be the number one
treatment provider in your area, this is probably not for you. Because we're relatively
expensive. We do have a guarantee, but if you're not motivated to put in the work on your
side in terms of actually taking the advice, stuff like that, maybe this isn't worth it for you.

And yeah, again not for you as well, if you don't understand that a Business Partnership is
meant for the long term where growth compounds over time. You think this is just a quick
three-month program.

And you have trust issues and don't understand the concept of letting an expert do their
craft. You interfere with our methods, our team, or processes. So the reason I'm putting this
in is because, for example, we used to have a client who wanted to do like a fall special. He
was basically just wanted to add one specific Emoji in their ads, and it's just stuff that we
don't need. It's just we know what we're doing, and of course we were fine adding it.

Yeah, you have any questions?

So the problem in the roofing solar industry and in your industry as well, is that most
residential home exterior contractors, they basically just throw some money at the wall
trying to see what sticks, and they just want to find a proven Marketing System that works
and brings in high quality leads deals and appointments on Demand with predictability. So
most home exterior contractors are great at the production side of things, but they lack in
sales and marketing. And offline marketing is very common as well, like door knocking
Team, and radio print yard signs, referrals, Billboards. It's not trackable, it's hard to scale.
Leads Gen sites: HomeAdvisor, Angi, Thumbtack. Duplicate and expensive leads. Google ads,
pay-per-click, it's a very popular high competition high prices that kill margins. SEO, same
thing there. Everybody is trying to rank for the same keyword, and then the big problem
with marketing agencies is that most of them are generic agencies helping everybody with
everything and they don't know your specific industry.

So our solution to this is that we focus on Facebook ads, and we use unique condition
specific ads written for your specific business. Following our proven Frameworks. And again
we're normally doing solo campaigns, or that's our specialty. But again, we can just take our
knowledge how we target homeowners, and we can basically just adjust our ad copy to
your service. It's going to be no problem at all. We use really images of real people from
within the business. So we don't like to use stock photos and this helps our clients to build a
brand trust and Authority in their local communities. And we have spent quite a bit of
money right now into Facebook ads for residential roofing solo contractors and exterior
contractors. So we know how to get the correct ad in front of homeowners actually looking
for your services right now.

So it's a Facebook ad to a funnel and don't Focus too much on the Aesthetics of this funnel but more so of the functionality we're testing new funnels all the time but we basically ask the leads like what type of home do you live in how big is your home where do you want to start this project um how do you wish to pay for the project what's your address we also ask them for their name even a phone number obviously but the main thing here with this lead form is that we make the homeowner fill this out themselves it's nothing is pre-filled or anything like that but they actually have to go through this lead form and feel every everything out so this is how we ensure that the lead quality is there and once we've generated a lead we automatically redirect them to an online booking page so that the homeowner can actually go here book their own appointments online and most of our clients uses some of some of our clients just want to get calls but this is very convenient for the homeowner to be able to book their own opponents online right so yeah condition specific land Pages built to convert and

also no more guesswork since we're testing those landing pages different ones for our customers on continuous basis as soon as we onboarding the client we could just take the best performing ones and deploy it and get results immediately and its they are basically battle tested all over the all in pretty much all over the nation and in all states right so they're battle tested and we also generate not only leads but uh verified booked appointments as well for our clients right so it's Facebook ad to a funnel to scheduling page and then the sales process begin.

And again, we know that sales and marketing go hand in hand. We can't fix one and ignore
the other. We must fix both. So, this is why we prefer to work with a little bit bigger roofing
companies as well, more established ones, because they have a sales process in place, and
it's just easier for us to send them the leads when we know that they know how to handle
the leads essentially, right?

So retargeting is something that we do as well. So as soon as we get somebody to your

funnel and let's say they don't sign up for um becoming lead right now, we don't want any
leads or potential leads to fall to the cracks, and that's what retargeting helped us with. And
so we can follow around people on Facebook and Instagram, or meta as it's called, with ads
all over and over and over again, and we can also follow around follow them around with
the Google Display Network ads as well.

However, we do have a bonus right now as well. So, for the next two or three clients that
we're onboarding, or for the next two three clients that we're looking for essentially, we're
offering a bonus right now, where if they want to do like a cross-platform, like basically even
more retargeting if they want to do: a YouTuber targeting campaign, or Tick Tock
retargeting campaign, or LinkedIn retargeting campaign. We can help them with that as well
completely free of charge, right?

So, we do that, and then the final piece of the puzzle is our own lead handling software that
we called Home Service. This is a white labeled software and it's not, like a lot of our clients
have project management tools, like job Nimbus, or act links in the roofing industry. This
does not replace that, because a project management tool is more sort of a post
appointment type of software. Basically, after the appointment you keep the potential client
all of their details there, and all of the, you know, the pricing, and all of the images regarding
the project, and so on and so forth. All of the documents, etc.

However our software is more sort of a pre-appointment type of software, where, you
know, if we're trying to get the appointments coming in, and the leads coming in, and we
can handle the leads, and follow up with the leads to make sure that we get the
appointments being booked essentially. So we have automated custom built and custom
written text and email follow-up campaigns that, we, again, custom writing, custom build,
for our clients.

You also have a sales pipeline so you can see where the leads are in different stages. It also
integrates with pretty much all project management tools out there. I mentioned AccuLynx
and job numbers here because these are normally the biggest ones in the roofing industry.
But if you're using a product project management tool for your business, then as long as
they have an API integration, which most established businesses do, then we can just
integrate our software with that software. And what that means is that instead of you
having to take a lead that comes into our software and then manually have to put it into
your own software, we can just make sure that happens automatically so we can send data
in between.
And then we also have it developed an app for Android and iPhone so you don't have to sit
around on your computer all day if you want to access the data. But you can see everything
directly into your phone.

And included in the software, we have our team calendar that I just showed you. That's
integrated in there we also do our follow-up campaigns and marketing Automation in there.
We also have a solution called every message one inbox. It's kind of like Podium, so it's a
cross-platform communication tool, where you can basically communicate with a
homeowner cross-platform. So if they send you a text, or an email, or a Facebook message,
or an Instagram message, or Google my business message, or go Google My Business
Review, pretty much wherever they're sending a message to your business, you can reply to
that from one place instead of to have to log into multiple different, like eight different,
platforms to respond to everything. So you just have one client, and then in that client
conversations tab, you can reply to everything: text, email, Facebook messages, and so on
and so forth. So, it's loved by our clients you know. If they have an office manager or a lead
Handler or something like, that it just makes it a lot easier for them essentially. We also help
our clients with reputation management. We help them to get more five-star reviews on
Google and on Facebook as well. And we also have a web chat widget that will help our
clients to install on their website. Basically what happens if you have a client that have some
decent traffic on their website, they normally get like one to three, or three to five new
clients every single month by simply just having this tool installed on their website. Normally
because, or simply because I should say, the homeowners nowadays rather than go into like
a context page, or filling out the form, or waiting for a couple of days, they want to get in
contact with somebody right now. And that's what our smart web chat widget allows them
to do. And it's not internet based, but it's text based. So, if they start a conversation here,
it's basically text messages going back and forth. And You can reply to those within the
every-message-one-inbox solution, right? And we also help our clients to enable the Google
my business messaging as well.

So, this is something that is rather new from Google. So, they again, they know that most
people, instead of like calling businesses, a lot of people just want to chat. So, they have a
solution right now where you can chat with businesses, so that's something that will help
our clients to enable. And if somebody starts the chat, we get that into the software as well,
into home service, so that you can easily reply to them in that one-streamlined-place
essentially. And yeah, so that's something that we enable.

And same thing with a web chat widget. As mentioned, three to five New Deals every single
month by simply just installing this tool and again simply because homeowners want to talk
with somebody now. They don't want to go to contact page and wait for a couple of days.
And yeah, so that's something that we help our clients to implement as well.

So, this is basically like the entire process from end to end, from A to Z. Normally what we
do, just to explain a little bit how the process works, is that, you know, as we onboard the
client, we just do a quick onboarding call. We collect all of the details that we need from
you, then after that we build out the funnel, we create all of the advertising campaigns, we
set up the retargeting campaigns, we set up all of the adjustments with the lead handling
software, and we also make sure that we do the right adjustments regarding the calendar
page or the scheduling page, if that's something you guys want to utilize. And then we
launch the campaign. And then we start to test the ads, and then we just make sure that we
get within the KPIs that we're looking for, and that's something we can discuss on our next
call if you want to. And we also start to A/B test our funnel. So we start to look for, we
basically test different variations of the funnel, and see if we can improve the opt-in rate on
page. So, let's say, page A has an opt-in rate of like 10%, and then we make some
adjustments and we start A/B tested, and we can get that up to 20, 25%. And by just doing
that, we can basically double or even more than double the amount of leads by A/B testing
the landing page as well. So it's a very important part of the process to be able to not only
improve the ads, but improve the funnel as well.

But that's basically it. So, what I suggest that we do now is that I've left a link here in the top
right corner of the video, so you can click on that link, you can book a follow-up, or a second
call rather. So if you think that this sounds interesting, and if this is within the parameters of
what you're looking for and so on so forth, we can jump on that second call and we can
discuss all of the details there regarding our offer, and pricing, what's included, and so on
and so forth.

So yeah, that's it. Hope to talk to you soon. Thanks! Bye!

红：炮步空
蓝：坦船
绿：步船

红：坦船空
蓝：步炮
绿：坦炮