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Python Projects For Data Analysis

This project focuses on customer segmentation based on purchasing behavior using Power BI. It involves data gathering, exploration, cleaning, K-Means clustering, and visualization of customer segments. The final step includes creating a Power BI dashboard to present findings and insights for effective targeting of customer segments.

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Nandan Vatsyayan
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6 views

Python Projects For Data Analysis

This project focuses on customer segmentation based on purchasing behavior using Power BI. It involves data gathering, exploration, cleaning, K-Means clustering, and visualization of customer segments. The final step includes creating a Power BI dashboard to present findings and insights for effective targeting of customer segments.

Uploaded by

Nandan Vatsyayan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Python

Project
FOR DATA ANALYST

Customer
Segmentation
linkedin.com/in/ileonjose
Customer
Segmentation
Analysis with
Power BI

linkedin.com/in/ileonjose
Overview: This project segments customers
based on their purchasing behavior to
identify different target groups. It
demonstrates skills in data analysis,
clustering, and visualization using Power BI.

Dataset:

https://www.kaggle.com/code/fabiendaniel/
customer-segmentation
Step 1: Gather Data

Use a retail customer dataset that includes


columns such as customer ID, age, gender,
purchase frequency, and spending score.
You can find datasets on platforms like
Kaggle or create a simple one.

1. Load the Dataset:


Step 2: Explore and Clean Data

Analyze the data to understand customer


characteristics and prepare it for clustering.

1. Visualize Key Features:

Check how spending scores are


distributed.
Handle Missing Values:

Fill in any missing values to maintain


data integrity.
Step 3: Apply Clustering

Use K-Means clustering to group customers


based on their behaviors.

1. Select Relevant Features:

Focus on age and spending score for


clustering.

2. Standardize the Data:

Scale the features to improve clustering


results.
3. Perform K-Means Clustering:
Step 4: Visualize Clusters

Create scatter plots to display customer


segments.
Step 5: Create a Power BI
Dashboard

Build a simple dashboard in Power BI to


present your findings.
1. Export Data for Power BI:

Save your processed data to a CSV file.

2. Import Data into Power BI:

Open Power BI and import the


customer_segments.csv file.
3. Create Visuals:

A bar chart showing the number of


customers in each segment.

A pie chart displaying gender


distribution.

4. Add Filters:

Use slicers to allow users to filter data by


demographics.

5. Publish Your Dashboard:

Share your dashboard online to


showcase your work.
a sample Power BI dashboard by Ok-Worker3562
Step 6: Interpret Results

Summarize your findings in a short report:

Segment Descriptions: Briefly describe


each customer segment (e.g., "Young
High Spenders").

Business Insights: Suggest how the


company might target each segment
effectively.
Recruiters POV:

This project highlights your ability to


analyze customer data and visualize
insights using Power BI.

It showcases foundational skills in data


analysis and clustering, making you a
strong candidate for entry-level data
analyst positions.
Found this helpful? Repost!

linkedin.com/in/ileonjose

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