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MANAGEMENT
Using Practice
and Theory to
Develop Skill
CONTENTS
AN INTRODUCTION
Part 1 Case: Apple Inc.
TO MANAGEMENT 57
PART 2
CHAPTER 1
MANAGING IN ORGANISATIONS 4
THE ENVIRONMENT
Case study: Ryanair 5
OF MANAGEMENT
1.1 Introduction 6
1.2 Meanings of management 7
1.3 Managing to add value 8 CHAPTER 3
1.4 Adding value by managing task, ORGANISATION CULTURES AND CONTEXTS 64
process and context 11
Case study: British Broadcasting
1.5 Influencing through the tasks of managing 13
Corporation (BBC) 65
1.6 Influencing through the process
3.1 Introduction 66
of managing 16
3.2 Cultures and their components 67
1.7 Influencing through shaping the context 19
3.3 Types of culture 71
1.8 Managing needs clear thinking 22
3.4 The competitive and general environment 74
1.9 Think clearly to connect practice,
3.5 Stakeholders and corporate governance 80
theory and skill 24
3.6 Think clearly to connect practice,
Develop a skill: networking 28
theory and skill 82
Summary 29
Develop a skill: present a reasoned case 83
Test your understanding 30
Summary 84
Read more 30
Test your understanding 85
Go online 31
Read more 85
Go online 85
CHAPTER 2
THEORIES OF MANAGEMENT 32 CHAPTER 4
Case study: innocent drinks 33 MANAGING INTERNATIONALLY 86
6.7 Think clearly to connect practice, Case study: Manchester United FC 217
theory and skill 159 9.1 Introduction 218
Develop a skill: setting success criteria 161 9.2 The internal context – a marketing
Summary 162 orientation? 219
Test your understanding 163 9.3 The external context of marketing 221
Read more 163 9.4 Marketing tasks – understanding
Go online 164 customers and markets 223
CONTENTS ix
9.5 Choosing segments, targets, and 11.6 Recruitment and selection 286
the market offer 227 11.7 Reward management 290
9.6 Using the marketing mix 229 11.8 Equal opportunities and diversity 292
9.7 Think clearly to connect practice, 11.9 Think clearly to connect practice,
theory and skill 234 theory and skill 294
Develop a skill: identifying customer needs 235 Develop a skill: preparing for an interview 296
Summary 236 Summary 296
Test your understanding 237 Test your understanding 297
Read more 237 Read more 297
Go online 238 Go online 298
LEADING 16.6
16.7
Communicating in context
Think clearly to connect practice,
416
CHAPTER 20
CONTROL AND PERFORMANCE
PART 6 MEASUREMENT 500
This eighth edition takes account of helpful comments Chapter 7 (Planning (previously 6)) – more on the
from staff and students who used the sixth edition, troubles at Crossrail, and some good research on
and the suggestions of reviewers (please see below). how people plan to use their time – which is the
The book retains the established structure of six parts, new ‘Develop a skill’ topic.
and twenty chapters – though Managing Change re- Chapter 8 (Managing strategy) – more on GKN,
places Finance and Budgetary Control (still available with evidence about poor performance of senior
on the Companion Website). Within that structure managers in the time before the Melrose bid (which
each chapter has been updated where necessary, with most media comment seemed to overlook). Also
many new and current examples both in the narrative a new research-based example of a local manager
and in the Management in Practice features. New em- successfully adapting an inadequate strategic plan.
pirical research maintains the academic quality.
Chapter 10 (Structure) – empirical research on
Responding to concerns about ‘textbook fatigue’,
formalisation and how it affects whether public
this edition is shorter than previous ones, though the
employees follow rules; also more on developments
same amount of material is available to students. Each
in the Chapter case – GSK.
chapter contains what the author sees as the ‘core’
theories and approaches which will be most useful Chapter 13 (Entrepreneurship, creativity and inno-
to students at an introductory level. Other material vation) – new (two-part) Management in Practice
which is probably less essential is now included on the feature following an entrepreneur’s early years in
Companion Website, with a clear link from the text to business.
the website where needed. Chapter 14 (Influencing) – new Chapter case –
Examples of updating and revisions in chapter con- W. L. Gore and Associates in Europe, which illus-
tents are: trates their unusual, but successful, approach to
managing.
Chapters Chapter 15 (Motivating) – much of the historical
Chapter 1 (Managing in organisations) – includes material is now on the Companion Website, with
the ‘triple bottom line’ as a way of assessing per- a table summarising the research outcomes. New
formance, and introduces the new ‘Think clearly empirical research on job characteristics theory.
to connect practice, theory and skill’ feature in Chapter 18 (Managing change) – a new chapter, with
Section 1.10. The idea that managers add value by Amazon as the Chapter case. Outlines and illustrates
performing tasks and processes within a context is
Lewin’s force-field theory, forms of change and
also introduced. alternative, and complementary, theories of change,
Chapter 3 (Organisation cultures and contexts) – as well as understanding stakeholders (‘Develop a
additional empirical material in the BBC case, and skill’ feature).
another study tracing the formation of a cultures
in a call-centre which appeared to encourage mis-
Academic content This has been extended and
selling over customer care.
updated where appropriate, with over 90 new refer-
Chapter 5 (Corporate responsibility) – new empiri- ences, mostly reporting empirical research to enable
cal work applying CR principles to employees’ wel- students develop the habit of seeking the empirical
fare, and a new overview of CR research. evidence behind management ideas. Examples include
Chapter 6 (Making decisions (previously 7)) – new new research on social entrepreneurship in Chapter 1,
material in the IKEA case as it starts to make major on culture and risk taking amongst entrepreneurs in
changes to its way of working, and a study of in- Chapter 3, on task and process conflict over strategy in
vestors using instinct as well as rationality in their Chapter 8, on bureaucratic intensity and performance,
decisions. and on the ‘big five’ personality traits, in Chapter 14.
xiv PREFACE TO THE EIGHTH EDITION
Cases These have been revised and updated where Chapter 4 – Mindfulness
appropriate, and two are completely new – W. L. Chapter 5 – Clarifying values
Gore (Chapter 14) and Amazon (Chapter 18).
Chapter 6 – Setting success criteria
Features Many of the Management in Practice fea- Chapter 7 – Planning to use your time effectively
tures have been updated and renewed, as have some Chapter 8 – Setting clear goals
Key Ideas. There are over 90 new references and ad- Chapter 9 – Identifying customer needs
ditional suggestions for Further Reading. Several of
the Case Questions and Activities have been revised Chapter 10 – Coordinating work
to connect more closely with the theories being pre- Chapter 11 – Preparing for an interview
sented. The Learning Objectives are reflected in Sum- Chapter 12 – Setting a project agenda
mary section at the end of each chapter, and in the Chapter 13 – Practising everyday creativity
‘Test your understanding’ feature.
Chapter 14 – Setting ‘end-of-event’ goals when
Test your understanding As before, there is a set of influencing
questions at the end of each chapter to help students Chapter 15 – Design a motivating job
assess their progress towards the learning objectives. Chapter 16 – Present ideas to an audience
Think clearly to connect practice, theory and Chapter 17 – Observing team processes
skill Section 1.8 in Chapter 1 presents the components Chapter 18 – Identifying stakeholders and their in-
of clear (formerly ‘critical’) thinking – assumptions, con- terests
text, alternatives and limitations. Section 1.9 presents Chapter 19 – Assessing what customers mean by
the view that these thinking skills are equally useful as quality
students evaluate a management practice, a theory about
Chapter 20 – Monitoring progress on a task
management, and as they reflect on how they develop
their management skills. The last numbered section in I do not envisage that many will work on the skills
each chapter puts this idea into practice. The table pro- in every chapter – it is a resource to be used as teachers
vides a structure for them to consider systematically an think best. The Instructors Manual includes a sugges-
aspect of management practice from the Chapter case, tion on how it could complement the academic con-
and to use the same structure to plan how they would tent of a course.
organise their answer to a typical assessment question
Read more For students who want to read more
on the subject of the chapter. The ‘Develop a skill’ sec-
about the topic. The format varies, but usually in-
tion follows, with the suggestion that they can also think
cludes a mix of classic texts, one or two contemporary
clearly as they reflect on how they approached that.
ones, and a couple of academic papers which repre-
This arrangement reflects a belief that students and
sent good examples of the empirical research that un-
employers are seeking more connections between aca-
derlies study of the topic.
demic work and employment. I hope this new section
provides a coherent way to integrate practice, theory
Go online Each chapter concludes with a list of the
and skills throughout the text, as a firm foundation
websites of companies that have appeared in it, and a
for students’ careers. For teachers, the section offers
suggestion that students visit these sites (or others in
many opportunities to build assignments, projects and
which they have an interest) to find more information
tutorial work.
related to the chapter. This should add interest and
help retain topicality.
Develop a skill As before this feature is consistently
based on two theoretical structures: (1) a theoretical Part cases The Part cases are intended to help stu-
model in the chapter showing the underlying rationale dents engage with text material throughout the Part.
for developing this skill; and (2) an established model The common principle is to encourage students to de-
of skill development, which informs the structure of velop their ‘contextual awareness’ by seeing how or-
each ‘Develop a skill’ feature. The skills are listed here ganisations act and react in relation to, amongst other
by Chapter. things, their environment. The common structure
Chapter 1 – Networking therefore is:
Chapter 2 – Self-awareness ● The company – material on the company and ma-
Chapter 3 – Present a reasoned case jor recent developments
PREFACE TO THE EIGHTH EDITION xv
● Managing to add value – some ways in which man- graph giving examples of the skills (such as informa-
agers appear to have added value tion gathering, analysis and presentation) they have
● The company’s context – identifying between three developed from this task, and how to build this into
and five contextual factors a learning record.
● Current management dilemmas – drawing on the The other skills are developed by successive tasks
previous sections to identify pressing issues which ask them to reflect on how they worked on the
● Part case questions – now in two groups – the first ‘Business awareness’ task – solving problems, thinking
looking back to the material in the text, the second critically and so on.
more focused on the company, and so perhaps of- I do not envisage that many will work through all
fering a link to ‘employability skills’ – see below. of the tasks in every Part – it is a resource to be used as
teachers and their students think best. I hope that teach-
As well as supporting individual learning, these ex-
ers and students find this new feature valuable, and
tended cases could be suitable for group assignments
look forward to feedback and comments in due course.
and other forms of assessment.
Employability skills (Now on the Companion Web- List of reviewers We would like to express thanks to
site) This section on ‘Employability skills – preparing the original reviewers and review panel members who
for the world of work’ is a response to the growing have been involved in the development of this book.
expectations that universities and colleges do more to We are extremely grateful for their insight and helpful
improve the employability of their students. The organ- recommendations.
ising principle is to provide a structured opportunity for
David Monciardini, Senior Lecturer in Manage-
the student to develop and record evidence about six
ment, University of Exeter Business School
commonly cited employability skills:
Dr Martin Rich, Course Director, BSc Business
● Business awareness Management, Cass Business School
● Solving problems Dr Maria Elisavet Balta, Kent Business School,
● Thinking critically University of Canterbury
● Team working Julian Campbell, MBA Director, Norwich Business
● Communicating School, University of East Anglia
● Self-management Mrs Judi Morgan, Senior Lecturer in Management
To help do this, students are asked to work through Development, University of Central Lancashire
tasks which link the themes covered in the Part to the Dr Evangelos Markopoulos, Associate Lecturer,
six skills (sometimes called capabilities and attributes) Queen Mary University London, School of Busi-
which many employers value. The layout should help ness Management
students to record their progress in developing these Jane Parker, De Montfort University
skills, and articulate them to employers during the se- Dr. Shahnaz Ibrahim, Senior Teaching Fellow in
lection processes. Strategy & Entrepreneurship, University of South-
The basis of these tasks is the large Part case. The ampton
Employability section builds on this by setting alter- Simon Bishop, University of Nottingham
native tasks relating to the Part case (to be chosen by Dr Vanessa Beck, University of Bristol
the student or the instructor as preferred). That task Dr Anne Smith, Senior Lecturer, Department of
in itself relates to the business awareness theme – and Business Management, Glasgow School for
concludes by asking the student to write a short para- Business and Society
PREFACE TO THE
FIRST EDITION
This book is intended for readers who are undertaking European experience and research in management.
their first systematic exposure to the study of manage- The case studies and other material build an aware-
ment. Most will be first-year undergraduates follow- ness of cultural diversity and the implications of this
ing courses leading to a qualification in management for working in organisations with different manage-
or business. Some will also be taking an introductory rial styles and backgrounds.
course in management as part of other qualifications
(these may be in engineering, accountancy, law, infor-
Integrated perspective
mation technology, science, nursing or social work)
and others will be following a course in management To help the reader see management as a coherent
as an element in their respective examination schemes. whole, the material is presented within an integrative
The book should also be useful to readers with a first model of management and demonstrates the relation-
degree or equivalent qualification in a non-manage- ships between the many academic perspectives. The
ment subject who are taking further studies leading to intention is to help the reader to see management as
Certificate, Diploma or MBA qualifications. an integrating activity relating to the organisation as a
The book has the following three main objectives: whole, rather than as something confined to any one
● to provide newcomers to the formal study of man- disciplinary or functional perspective.
agement with an introduction to the topic; While the text aims to introduce readers to the
● to show that ideas on management apply to most traditional mainstream perspectives on management
areas of human activity, not just to commercial en- which form the basis of each chapter, it also recog-
terprises; and nises that there is a newer body of ideas which looks
● to make the topic attractive to students from many at developments such as the weakening of national
backgrounds and with diverse career intentions. boundaries and the spread of information technol-
ogy. Since they will affect the organisations in which
Most research and reflection on management has readers will spend their working lives, these newer
focused on commercial organisations. However, there perspectives are introduced where appropriate. The
are now many people working in the public sector text also recognises the more critical perspectives that
and in not-for-profit organisations (charities, pressure some writers now take towards management and or-
groups, voluntary organisations and so on) who have ganisational activities. These are part of the intellec-
begun to adapt management ideas to their own areas tual world in which management takes place and have
of work. The text reflects this wider interest in the important practical implications for the way people
topic. It should be as useful to those who plan to enter interpret their role within organisations. The text in-
public or not-for-profit work as to those entering the troduces these perspectives at several points.
commercial sector.
by others, but a process in which all are engaged in skills of gathering data, comparing evidence, reflect-
some way. ing and generally enhancing self-awareness. It not
Most readers’ careers are likely to be more frag- only transmits knowledge but also aims to support
mented and uncertain than was once the case and the development of transferable skills through indi-
many will be working for medium-sized and smaller vidual activities in the text and through linked tutorial
enterprises. They will probably be working close to work. The many cases and data collection activities
customers and in organisations that incorporate di- are designed to develop generic skills such as commu-
verse cultures, values and interests. The text therefore nication, teamwork, problem solving and organising –
provides many opportunities for readers to develop while at the same time acquiring relevant knowledge.
ACKNOWLEDGEMENTS
This book has benefited from the comments, criticisms author. In the fifth edition Dr Steve Paton contributed
and suggestions of many colleagues and reviewers of the new material to Chapters 13 and (now) 20. In the sixth
seventh edition. It also reflects the reactions and com- and subsequent edition both chapters were revised by
ments of students who have used the material and ear- the author. Dickon Copsey, Employability Officer in
lier versions of some of the cases. Their advice and the College of Social Sciences, University of Glasgow,
feedback have been of immense help. gave much valuable advice on the employability mate-
The author wrote all of this edition, though col- rial at the end of each Part.
leagues wrote some chapters in earlier editions. In preparing this edition I benefited from the help
Chapter 11 (Human Resource Management) was cre- provided by Phillip Hickman and his colleagues at
ated by Professor Phil Beaumont and then developed the University of Winchester Library, by staff at the
by Dr Judy Pate and Sandra Stewart: in the sixth University of Southampton Library, and by Dr David
and subsequent editions it was revised by the author. Cross of Southampton Business School: I am very
Chapter 18 (Managing operations and quality) was grateful for their support.
created by Professor Douglas Macbeth and then devel-
oped by Dr. Geoff Southern and Dr. Steve Paton: in David Boddy
the sixth and subsequent editions it was revised by the Alresford, 2019
Exploring the Variety of Random
Documents with Different Content
Scales Case of Molded Urea Resin.
Source: Plaskon Company, Inc., 2112 Sylvan Avenue, Toledo, Ohio.
The important uses of the urea resins are dictated by their pleasing
color and appearance. In 1935 the largest outlets were in buttons and
buckles, in bottle closures, and in such premium items as biscuit cutters
and cereal bowls distributed by a large food manufacturer. Tableware,
bathroom fixtures, all sorts of containers and closures, housings for
radios, clocks, scales, and other machines for retail stores, and light-
colored wall plates and switches, knobs, handles, and trim on dash
panels of automobiles, and handles and trimming on gas and electric
ranges were among the widespread applications of the urea resins. In
1938 probably the fastest growing outlet for urea resins is in lighting
equipment. Use in packaging, in closures, and in housings, is also
increasing. Tableware, the principal outlet for a number of years, is
declining markedly.
A comparatively new use is in shades and reflectors, replacing opal
glass. The unpigmented resin is highly translucent and gives high light
transmission and an exceptional degree of light diffusion. These
properties, together with low unit manufacturing costs, reduced shipping
costs, and resistance to breakage make the urea resins an ideal material
for all sorts of shades and reflectors for direct and indirect lighting
fixtures. Many of the shades used in railway cars are of this material.
The resin is available in degrees of denseness and opacity to give
particular ratios of reflection and transmission. Reflectors as large as 28
inches in diameter are on the market.
Although molded articles are the large outlets for the urea resins,
other applications are of increasing importance. Sirups used to
impregnate paper and cloth are used in laminating and the resulting
materials have unusual decorative possibilities. The surface is hard and
durable and the wide range of colors possible permits very attractive
applications. The urea resins are used both as the principal binding
material for laminated sheets or on the surface laminae of sheets where
tar-acid resins are used as the chief binder. The latter practice permits a
wide color range in decorative materials without loss of strength or other
characteristics of the tar-acid resins. In 1937 there were seven makers,
and their production of urea resins for laminating accounted for slightly
less than 10 percent of the total of all urea resins.
Another application of urea resins which has grown rapidly in the past
2 years is in combination with alkyd resins in surface coatings. In 1937
there were three makers, and their output of urea resins for coatings
amounted to more than 10 percent of the total production of urea. Until
recently the use of urea resins in paints and varnishes was discouraged
by their insolubility in organic solvents and their instability. On the other
hand, their lack of color, their high transparency, their hardness, and
their freedom from after-yellowing were desirable characteristics. The
development of methods for preparing condensates, which overcome
the undesirable properties, has made available resins for this use. They
are marketed as water-white viscous solutions in a mixture of organic
solvents and are intended for use in baking finishes. They cannot be
used alone because the cured resin is extremely hard and brittle and
lacks adhesion. When combined with more elastic film-forming materials
such as drying or nondrying oil alkyd resins, they produce coatings that
are mar-proof, resistant to alcohol, grease, oil, and fruit acids, and
available in a full range of colors. Applications are in metal furniture
finishes, toys, refrigerators, can, and drum coatings.
The value of urea resins as adhesives has been known for many
years and one of the first patents issued for such use was United States
Patent No. 1,355,834 granted in 1920. Commercial development and
application, however, did not take place until the last 2 years. Several
brands of urea adhesives are now on the market. These meet the need
for a hot-press adhesive which is applied in liquid form, cures rapidly at
moderate temperatures, and is economical. For greater economy, the
urea adhesive may be mixed with various proportions of flour (up to 50
percent) without affecting its water resistance. Diluted thus it comes
within the cost range of animal and vegetable glues and is more durable.
At present, it sells for 18 to 20 cents per pound; mixing it with 50 percent
flour gives an adhesive for plywood, costing about 10 cents per pound.
In 1937 three producers made urea resins for this use.
Other uses are in the treatment of textiles to obtain crease-proof
properties and in the impregnation of wood. United States Patent No.
1,951,994 issued on March 20, 1934, reports the preparation of artificial
silk from urea resins.
Sales
Year Production
Quantity Value Unit value
Pounds Pounds
1933 3,234,356 2,977,791 $1,422,671 $0.48
1934 3,470,916 3,115,608 1,290,802 .41
1935 4,202,536 4,005,083 1,828,565 .46
1936-37 (1) (1) (1)
1 Not publishable; figures would reveal operations of individual firms.
Source: Dyes and Other Synthetic Organic Chemicals in the United States, U. S.
Tariff Commission.
Odor slight when cold, sweet and aromatic when melted. Soluble in aromatic
hydrocarbons, petroleum thinners, turpentine, and varnish oils. Insoluble in
alcohols, esters, ketones, and not completely compatible with nitrocellulose.
Production.
In the United States two makers of petroleum resins are producing
in commercial quantities and several others are carrying on
extensive research. Production was small in 1935, but increased in
1936 and in 1937. The development and expansion of these resins
over the past 2 years indicate that they will become important.