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Common Design Concepts

The document outlines key design concepts including user experience (UX), user interface (UI), human-centered design, usability, accessibility, microinteractions, animation, dark mode, and design thinking. It emphasizes the importance of understanding these terms to enhance communication among designers and clients, and to create products that meet users' needs effectively. Additionally, it explains the processes and benefits associated with each concept, highlighting their roles in improving user satisfaction and engagement.

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24 views28 pages

Common Design Concepts

The document outlines key design concepts including user experience (UX), user interface (UI), human-centered design, usability, accessibility, microinteractions, animation, dark mode, and design thinking. It emphasizes the importance of understanding these terms to enhance communication among designers and clients, and to create products that meet users' needs effectively. Additionally, it explains the processes and benefits associated with each concept, highlighting their roles in improving user satisfaction and engagement.

Uploaded by

sundarpraveen40
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Common Design Concepts

The design world is complex and has many terms and


design concepts. Not all designers — not to mention
non-designers — are familiar with all of them.

Is dark mode a bad thing? What do clients mean by


saying, "Make it pop!"? What is the difference between
animation and micro interaction?

This knowledge will improve your communication with


designers, clients, and other team members. Also, you'll
never embarrass yourself by saying that there's no
difference between UI and UX.
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UX

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User experience or UX refers to how users interact with or
experience a product, system, or service.

Don't confuse user experience with customer experience


(CX), which takes care of customers to have a delightful
interaction with a brand throughout the buyer's journey.

It's also important to distinguish the total user experience


from the user interface (UI). As an example, consider a
website with movie reviews. The UI for finding films might
be perfect.

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The database only contains blockbusters while users are
looking for independent films, this will result in a poor
user experience.

By conducting user research and analyzing user


behavior, user experience addresses users' needs and
pain points to create intuitive, functional, and useful
products.

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User Interface (UI)

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A user interface (UI) serves as the interactive layer
between users and a software application or hardware
device.

While this can include physical components like


keyboards and mice, most modern interactions occur
through a Graphical User Interface (GUI).

GUIs use a combination of text, links, buttons, and


graphical elements to facilitate a more intuitive and
engaging user experience.
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The UI is not just about what users see but also how they
interact with an application, making it a critical aspect of
software design that directly influences user satisfaction
and engagement.

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Human-centered design

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Human-centered design is a practice where designers
focus on the product users' human needs. Instead of
concentrating on profits or aesthetics, this approach
puts real people at the center of the development
process.

For example, when adding a function to the product, the


goal is to make it helpful for users instead of making it
look pretty or maximizing conversion. Doing so results in
superior products that resonate with their target
audiences.
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Usability

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Usability is a quality attribute that assesses how easy an
interface is to use. The word "usability" also is used to
denote methods for making a product more customer-
friendly.

Usability can be described with 5 components:

Learnability: the product should be easy to learn so users


can achieve their goals.

Efficiency: once users learn an interface, they should


have no trouble performing tasks quickly.
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Memorability: if users don't use a product for a while,
they should be able to remember it effortlessly.

Errors: the product should prevent users from making


errors or help them recover from them quickly.

Satisfaction: the interaction with a product should bring


joy and pleasure to users.

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Usability is a necessary condition for the survival of any
digital product. If a website is difficult to use or the app
crashes, people leave - poor usability directly results in
losing your users to competitors.

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Accessibility

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Accessibility in design means designing products for all
so people with disabilities can also equally perceive,
understand, navigate, and interact with websites and
tools.

At the same time, improving the user experience for this


user segment also benefits all users.

Making your digital product more accessible can seem


intimidating at first. However, there are understandable
guidelines to help you do it.
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Microinteraction

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Microinteractions are subtle animations designed to
offer visual feedback or signal a state change in the user
interface.

These elements typically involve a trigger, which can be


initiated by users or the system, and a corresponding
feedback mechanism.

While microinteractions play a crucial role in enhancing


user experience by making interactions feel intuitive and
satisfying, it's important to use them judiciously.

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Overuse can lead to visual clutter and detract from the
overall user experience. Additionally, designers should
consider accessibility when implementing
microinteractions, ensuring they don't alienate or
confuse users with varying abilities.

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Animation

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Animation is a series of static images - illustrations or
photos - linked together to mimic real-world motion. You
can think of animations as flipbooks.

The human eye can hold on to an image for


approximately 1/10th of a second. Seeing images appear
in quick succession makes our brain put them together
into one moving image.

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Animations play an important role in:

Representing a brand.

Providing feedback on what's happening in the system.

Indicating status.

Educating people on how to use a certain feature.

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Dark mode

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Dark mode is a user interface option that flips the typical
bright background and dark text to feature light text on a
dark background. Initially popularized in 2019, this theme
has become a standard feature across iOS and Android
platforms.

Benefits of dark mode extend beyond aesthetic


preferences. It's not only easier on the eyes, especially in
low-light conditions, but it also offers potential benefits
like increased battery life on OLED screens. Additionally,
the high contrast can make text more readable,
improving accessibility for some users.
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Design thinking

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Design thinking ideology is based on the idea that a
user-centric approach is the key component of
innovation, success, and competitiveness.

The process of design thinking comprises 6 stages:

Empathize: At this stage, you conduct user research and


explore users' needs.

Define: Analyze the collected research data and gain


insights into users' problems.
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Ideate: Brainstorm with your team the craziest ideas
about how users' problems can be solved.

Prototype: Visualize your ideas using paper or digital


mockups to evaluate what hypothesis will work and
which don't.

Test: Return to your users to gain their feedback on your


prototypes and explore whether these solutions can help
them achieve their goals.

Implement: Transform prototypes into real features or


products.
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The design thinking approach isn't a linear but a cyclical
process. It's common to come back to phases of
empathy and problem definition after you test your
ideas or test your ideas and get back to prototyping.

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