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Amazon Data Analysis with SQL (1)

The Capstone Project aims to analyze Amazon's sales data from three branches to understand factors affecting sales. The dataset consists of 1000 rows and 17 columns, covering various aspects such as product lines, customer types, and sales trends. The analysis will include product, sales, and customer analyses, along with exploratory data analysis to answer specific business questions.

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vinaylakshman30
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14 views

Amazon Data Analysis with SQL (1)

The Capstone Project aims to analyze Amazon's sales data from three branches to understand factors affecting sales. The dataset consists of 1000 rows and 17 columns, covering various aspects such as product lines, customer types, and sales trends. The analysis will include product, sales, and customer analyses, along with exploratory data analysis to answer specific business questions.

Uploaded by

vinaylakshman30
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Purposes Of The Capstone Project

The major aim of this project is to gain insight into the sales data of Amazon to
understand the different factors that affect sales of the different branches.

About Data:
This dataset contains sales transactions from three different branches of Amazon,
respectively located in Mandalay, Yangon and Naypyitaw. The data contains 17
columns and 1000 rows:

Column Description Data Type

invoice_id Invoice of the sales made VARCHAR(30)

branch Branch at which sales were VARCHAR(5)


made

city The location of the branch VARCHAR(30)

customer_type The type of the customer VARCHAR(30)

gender Gender of the customer making VARCHAR(10)


purchase

product_line Product line of the product sold VARCHAR(10


0)

unit_price The price of each product DECIMAL(10,


2)

quantity The amount of the product sold INT

VAT The amount of tax on the FLOAT(6, 4)


purchase

total The total cost of the purchase DECIMAL(10,


2)

date The date on which the DATE


purchase was made

time The time at which the purchase TIMESTAMP


was made

payment_method The total amount paid DECIMAL(10,


2)

cogs Cost Of Goods sold DECIMAL(10,


2)

gross_margin_percentag Gross margin percentage FLOAT(11, 9)


e

gross_income Gross Income DECIMAL(10,


2)

rating Rating FLOAT(2, 1)

Analysis List
1. Product Analysis

Conduct analysis on the data to understand the different product lines, the products
lines performing best and the product lines that need to be improved.

2. Sales Analysis

This analysis aims to answer the question of the sales trends of product. The result of
this can help us measure the effectiveness of each sales strategy the business applies
and what modifications are needed to gain more sales.

3. Customer Analysis
This analysis aims to uncover the different customer segments, purchase trends and
the profitability of each customer segment.

Approach Used
1. Data Wrangling: This is the first step where inspection of data is done to make
sure NULL values and missing values are detected and data replacement
methods are used to replace missing or NULL values.
1.1. Build a database
1.2. Create a table and insert the data.
1.3. Select columns with null values in them. There are no null values in our
database as in creating the tables, we set NOT NULL for each field, hence
null values are filtered out.
2. Feature Engineering: This will help us generate some new columns from
existing ones.
2.1. Add a new column named timeofday to give insight of sales in the
Morning, Afternoon and Evening. This will help answer the question on
which part of the day most sales are made.
2.2. Add a new column named dayname that contains the extracted days of the
week on which the given transaction took place (Mon, Tue, Wed, Thur,
Fri). This will help answer the question on which week of the day each
branch is busiest.
2.3. Add a new column named monthname that contains the extracted months
of the year on which the given transaction took place (Jan, Feb, Mar).
Help determine which month of the year has the most sales and profit.

3. Exploratory Data Analysis (EDA): Exploratory data analysis is done to answer the
listed questions and aims of this project.

Business Questions To Answer:

1. What is the count of distinct cities in the dataset?


2. For each branch, what is the corresponding city?
3. What is the count of distinct product lines in the dataset?
4. Which payment method occurs most frequently?
5. Which product line has the highest sales?
6. How much revenue is generated each month?
7. In which month did the cost of goods sold reach its peak?
8. Which product line generated the highest revenue?
9. In which city was the highest revenue recorded?
10. Which product line incurred the highest Value Added Tax?
11. For each product line, add a column indicating "Good" if its sales are above
average, otherwise "Bad."
12. Identify the branch that exceeded the average number of products sold.
13. Which product line is most frequently associated with each gender?
14. Calculate the average rating for each product line.
15. Count the sales occurrences for each time of day on every weekday.
16. Identify the customer type contributing the highest revenue.
17. Determine the city with the highest VAT percentage.
18. Identify the customer type with the highest VAT payments.
19. What is the count of distinct customer types in the dataset?
20. What is the count of distinct payment methods in the dataset?
21. Which customer type occurs most frequently?
22. Identify the customer type with the highest purchase frequency.
23. Determine the predominant gender among customers.
24. Examine the distribution of genders within each branch.
25. Identify the time of day when customers provide the most ratings.
26. Determine the time of day with the highest customer ratings for each branch.
27. Identify the day of the week with the highest average ratings.
28. Determine the day of the week with the highest average ratings for each branch.

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