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Coco Shine

Coco Shine is a sustainable shoe polish made from coconut husks, designed to provide effective shoe care while promoting eco-friendly practices. The business model focuses on affordability and market penetration, targeting primarily school students with a competitive pricing strategy. Key goals include achieving a profit margin of 20%, establishing customer loyalty, and minimizing environmental impact through sustainable production and community engagement.

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carlocaliwan86
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16 views4 pages

Coco Shine

Coco Shine is a sustainable shoe polish made from coconut husks, designed to provide effective shoe care while promoting eco-friendly practices. The business model focuses on affordability and market penetration, targeting primarily school students with a competitive pricing strategy. Key goals include achieving a profit margin of 20%, establishing customer loyalty, and minimizing environmental impact through sustainable production and community engagement.

Uploaded by

carlocaliwan86
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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COCO SHINE

Business Concept

Coco Shine is a sustainable shoe polish crafted from coconut husks, combining eco-friendly
practices with effective shoe care. Our product harnesses the natural oils and fibers of coconut
husks to create a high-quality polish that rejuvenates and protects leather footwear.

Business Model

Coco Shine offers an eco-friendly shoe polish made from coconut husks. Our product delivers a
high-quality shine, conditioning, and protection for leather shoes while promoting sustainability
and reducing environmental waste.

Raising Revenue:
Producing a Shoe Polisher has these factors that contribute to the primary goal of Raising
Revenue by driving sales, improving profits, and expanding market opportunities.

1. Pricing Strategy:
* Pricing that aligns with Target Market’s expectations while maintaining profitability that can
attract more buyers.
* Can Potentially increase the unit, quality and the profits of the item.

2. Marketing and Branding:


* Effective marketing that raises product awareness and drives customers interest, leading to
increased revenue.
* Brand recognition builds long-termcustomer loyalty, ensuring steady revenue from repeat
business.

3. Achieve Market Penetration


Establish EcoShine as a leading brand in the sustainable shoe care market, reaching a wide
audience of eco-conscious consumers.

The cost of the enterprise products and other costs of doing business:
To manage costs and ensure comfortable profits, a business can implement strategies such as
meeting the Target Markets expectations, maintaining the profitability of attracting other buyers,
controlling the expenses and implementing effective pricing and market strategies. These actions
may help our business to increase revenue, resulting in a strong profit.

Major investments of the enterprise:


This proposal outlines a business venture focused on a sustainable and unique shoe polisher
made from coconut husks. The product aims to offer a competitive advantage through its eco-
friendly nature and affordability. The product will be priced at 89 pesos with a 65% markup,
making it an affordable option for students. The target market is primarily school students, with
potential expansion to teachers and staff.

1. Unique product
Competitive advantage: The use of coconut husks makes the product eco-friendly, unique and
stands out from other traditional shoe polishers. This uniqueness appeals to students and teachers
giving the enterprise a competitive edge in this school market.

2. Affordable pricing
Investment: students carefully and wisely calculate the cost of the product, including the
ingredients/materials that are needed like coconut husks and other materials to ensure an
affordable price.

Competitive advantage: With a SRP of 89 pesos and a 65% markup, the shoe polisher is priced
wisely/competitively compared to other shoe care products in the market. This affordability
makes it accessible to a wider range of students, increasing the potential customer base and
giving the enterprise a competitive advantage.

3. Branding and Marketing


Investment: Students develop a marketing strategy that focuses on promoting the benefits of the
coconut husk shoe polisher, such as its eco-friendliness and effectiveness.

Competitive Advantage: By effectively marketing the product and building a strong brand,
students can increase awareness and generate interest among their peers and teachers. This can
lead to higher sales and a loyal customer base, giving the enterprise a competitive advantage in
the school market.

In summary, investments in a shoe polisher made out of coconut husk can give the enterprise a
competitive advantage by offering unique products, affordable price and effective marketing and
branding.

Financing the investment:


Raising capital by attracting investors involves offering equity or returns in exchange for
funding, which requires a strong business plan to secure investment. Applying for grants and
subsidies involves seeking financial support from government or non-profit organizations,
typically through a competitive application process, and is often non-repayable. Both methods
provide essential funding, though attracting investors dilutes ownership, while grants and
subsidies do not require repayment but involve a rigorous application process.

Business Goals for Coco Shine:


*Sustainable Production and Sourcing
Optimize the production process to maximize the use of recycled materials and minimize waste.

*Customer Satisfaction and Loyalty


Build a loyal customer base with a subscription model that retains at least 70% of subscribers
year over year.

*Revenue and Profitability


Achieve a profit margin of 20% by the end through efficient production and cost management.

*Innovation and Product Development


Continuously innovate by researching and incorporating new sustainable practices and
ingredients.

*Environmental Impact
Achieve a zero-waste production process and offset all carbon emissions by the end of year five.

*Community Engagement and Social Responsibility


Establish partnerships with environmental organizations and contribute to sustainability
projects, aiming for a measurable positive impact on local communities.

*Operational Excellence
Implement advanced supply chain management systems to ensure scalability and efficiency.

*Financial Stability and Growth


Maintain financial stability with consistent revenue growth and profitability, positioning
EcoShine for potential expansion or acquisition opportunities.

Mission Statement
To provide our customers with a chemical-free and eco-friendly shoe polisher using coconut
husk. Our product is produced naturally and organically. Despite making use of organic and
natural ingredients, we can assure that our products worked exactly like a standard shoe
polisher.We also aim to create a product by being environment friendly that promotes
sustainability by using renewable resources. By offering a high-quality and affordable
alternative shoe polisher, we strive to meet the needs of consumers who value both style and a
greener planet.

Vision Statement
By focusing on an eco-friendly product and outstanding customer support, we will change the
way people care for their leather shoes. Our vision is to set new standards in any type of leather
shoes through continuous alteration of new made shoe polisher products. We are committed to
develop a product that will not just help us to shine our shoes, but also helps to reduce the
environmental impact of coconut production and create a more sustainable solution for footwear
care. Through this we help minimize waste, provide new uses for coconut by-products and
support local Philippines industries, promoting a greener and more sustainable future for all.
Goals and Objectives for Coco Shine

User Experience: Ensure it is easy to apply and remove the shine; use an easy product that would
promote frequent usage.

Consumer Education: The consumers would be guided about the benefits of coconut husk-based
products and the environmental impact that their choices might bring.

Brand Awareness: Develop a brand reputation as an innovative and eco-friendly brand in the
shoe care market.

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