B.Tech.
ARTIFICIAL INTELLIGENCE AND DATA SCIENCE 2024-2025
SEMESTER -VI
24BTAD6E411 SOCIAL NETWORK ANALYTICS 4H-3C
(THEORY & LAB)
Instruction Hours/week: L:2 T:0 P:2 Marks: Internal:40 External:60 Total:100
End Semester Exam:3 Hours
PRE-REQUISTES : Big Data Analytics
i) THEORY
COURSE OBJECTIVES:
The goal of this course is for the students to
• Learn knowledge representation using ontology.
• Understand human behaviour in social web and related communities.
• Learn visualization of social networks.
COURSE OUTCOMES:
Upon completion of the course, the students should be able to:
• Interpret the evolution and principles of the semantic web initiatives (K2)
• Outline ontologies and semantic technologies in personalized real-world
recommendation systems. (K2)
• Make use of methods for community detection and mining in large-scale social networks. (K3)
• Identify the importance of user data management in predicting human behavior
within social communities (K3)
• Apply graph theory concepts in real-world social network data. (K3)
UNIT I INTRODUCTION 6
Introduction to Semantic Web: Limitations of current Web - Development of Semantic Web -
Emergence of the Social Web - Social Network analysis: Development of Social Network Analysis -
Key concepts and measures in network analysis - Electronic sources for network analysis: Electronic
discussion networks, Blogs and online communities - Web-based networks
UNIT II MODELLING, AGGREGATING AND KNOWLEDGE REPRESENTATION 6
Ontology and their role in the Semantic Web: Ontology-based knowledge Representation - Ontology
languages for the Semantic Web: Resource Description Framework - Web Ontology Language -
Modelling and aggregating social network data: State-of-the-art in network data representation -
Ontological representation of social individuals
Karpagam Academy of Higher Education (Deemed to be University), Coimbatore – 641 021 Page 191
UNIT III EXTRACTION AND MINING COMMUNITIES IN WEB SOCIAL NETWORKS 6
Extracting evolution of Web Community from a Series of Web Archive - Detecting communities in
social networks - Definition of community - Evaluating communities - Methods for community
detection and mining - Applications of community mining algorithms - Tools for detecting
communities social network infrastructures and communities
UNIT IV PREDICTING HUMAN BEHAVIOUR AND PRIVACY ISSUES 6
Understanding and predicting human behaviour for social communities - User data management -
Inference and Distribution - Enabling new human experiences - Reality mining - Context - Awareness
- Privacy in online social networks - Trust in online environment Trust network analysis - Trust
transitivity analysis.
UNIT V VISUALIZATION AND APPLICATIONS OF SOCIAL NETWORKS 6
Graph theory - Centrality - Clustering - Node-Edge Diagrams - Matrix representation - Visualizing
online social networks, Visualizing social networks with matrix-based representations - Matrix and
Node-Link Diagrams - Applications - Cover networks - Community welfare - Collaboration networks
- Co-Citation networks.
TOTAL:30
ii) LABORATORY
LIST OF EXPERIMENTS:
1. Working of semantic web and how it is useful for developers. Show with an example or case
study.
2. Perform Design modelling, aggregating of semantic web.
3. Perform knowledge representation of semantic web.
4. Representation of OWL ontology.
5. Installation of Gephi software for network visualization and analysis.
6. Making of network graphs and conducting analysis on the dataset from Kaggle.
TOTAL: 30
TEXT BOOKS:
1. Peter Mika, ―Social Networks and the Semantic Web‖, First Edition, Springer 2007.
2. Borko Furht, ―Handbook of Social Network Technologies and Applications‖, 1st Edition,
Springer, 2010.
REFERENCES:
1. Guandong Xu ,Yanchun Zhang and Lin Li, ―Web Mining and Social Networking –
Techniques and applications‖, First Edition, Springer, 2011.
2. Dion Goh and Schubert Foo, ―Social information Retrieval Systems: Emerging Technologies
and Applications for Searching the Web Effectively‖, IGI Global Snippet, 2008.
Karpagam Academy of Higher Education (Deemed to be University), Coimbatore – 641 021 Page 192
3. Max Chevalier, Christine Julien and Chantal Soulé-Dupuy, ―Collaborative and Social
Information Retrieval and Access: Techniques for Improved user Modelling‖, IGI Global
Snippet, 2009.
4. John G. Breslin, Alexander Passant and Stefan Decker, ―The Social Semantic Web‖, Springer,
2009.
WEBSITES:
1. https://www.techtarget.com/searchcio/definition/Semantic-Web
2. https://www.academia.edu/33091380/Social_Network_Analysis
3. https://www.mdpi.com/2297-8747/29/3/37
4. https://www.coursehero.com/file/p1e2b0lk/Blog-communities-are-different-from-traditional-
web-communities-Properties-of/
CO, PO, PSO Mapping
CO PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2
CO1 2 1 - - 2 - - - 2 2 - - 2 -
CO2 3 2 1 - 2 - - - 2 2 - - 2 -
CO3 3 2 1 - 2 - - - 2 2 - - 2 -
CO4 3 2 1 - 2 - - - 2 2 - - 2 -
CO5 3 3 2 1 2 - - - 2 2 - - 2 -
Avg 2.8 2 1.3 1 2 - - - 2 2 - - 2 -
1. 1 - Low, 2 - Medium, 3 - High, ‘-' - No Correlation
Karpagam Academy of Higher Education (Deemed to be University), Coimbatore – 641 021 Page 193
