Types of Mass Communication.

The different types of Mass Communication help us receive the information and keep us aware of
all that is going on around the world. Today, we live in a very hyperconnected world, making the
communication of events happening a very important part of our lives. As a result, we can now
say that any event occurring in the US might have some effects worldwide.
However, the existence of mass communication has helped information reach faster and take
action to avoid any risk. Mass communication has also given the unspoken, undervoices a voice
and platform to speak up. It's helping people see and understand things from different
perspectives. We are going to understand the different types of mass communication that currently
exist.
Table of Contents

 What is Mass Communication?

 Types of Mass Communication
o Print Media
o Broadcast Media
o Outdoor Media
o Transit Media
o Digital Media
 Examples of Mass Communication
 Pros and Cons of Mass Media

What is Mass Communication?

Mass Communication can be understood as the process of sending, receiving, exchanging
messages or information on a large scale to a wide number of people via the media. The
transmission of messages to several people at the same time simultaneously is called mass
communication. It entails using various forms of media technologies, of which journalism and
advertising are a part.
Types of Mass Communication
Mass communication differs from other types of communication, like interpersonal
communication and organizational communication. The study of mass communication is
primarily concerned with how the content of mass communication persuades or otherwise affects
the behaviour, attitude, opinion, or emotion of the people receiving the information.
The following are the various forms of mass communication media used to disseminate
information across the world.
Print Media
Print media is amongst the many forms of conventional types of mass communications. It
includes magazines, newspapers, weeklies, monthlies, books, novels, comics, journals, and
publications. Journalism is the core of print media as it is based on the production and distribution
of reports on events happening worldwide, be it for information or entertainment purposes.
Print media hasn't dropped its importance even with the introduction of digital platforms. Even
today, people love reading the newspaper while slurping their tea and solving sudoku while
travelling. In the times where people all around watch hours-long episodes of series on Netflix,
people haven't lost their love for reading paperback novels. Thus one can see bookstores or
libraries almost on every street.
The print media have now updated to publish their content on digital platforms as well. It has
helped to have a wider outreach as every individual has access to mobile and the internet.
Broadcast Media
Broadcast media brought into existence a new era of mass communication and is one of the
numerous types of mass media. The invention of the radio and television changed the world of
journalism forever. This type of media comprises radio, television, recorded music, and movies.
Music records, which developed in the 1870s, set off to be the first non-print form of mass
communication.
Recording transitioned again in the 1950s with the invention of the LP (long play) vinyl record,
then eight track-tapes, followed by vinyl and cassettes in 1965. Compact discs (CDs) followed
were seen as the biggest invention in recorded arts since Edison.
Radio has been one of the oldest forms of mass communication which continues to exist.
However, with the digital uprising, online radio channels have been brought to light, which has
made them more accessible than FMs, which worked only on certain frequencies and network
connections. The invention of the Kinetoscope by Thomas Edison brought the phenomena of
motion pictures into existence.
Film and television are the most considerable sources of entertainment for more than 90% of
people around the world. It is one of the most popular types of mass communication, which
involves both audio-visual aspects of communication. Motion and sound, along with interactive
storytelling, work in confluence to provide informative and entertaining content and remains the
most trusted and popular platform for news, sports, and entertainment. Moreover, the TV and film
industry contributes a lot to the employment sector and economy of countries.
Outdoor Media
Outdoor Media advertising is used by companies and brands to reach out the customers in a
specific geographic location. Outdoor advertising may use different tools such as Billboards,
Restaurant ads, Transit ads, or others. The other 8 types of Outdoor Advertising are Billboards,
Mobile, Digital, Lamp Post, Transit, Outdoor Advertising on Bridges, Point of Sales Display,
retail.
Transit Media
One of the underrated yet potential types of mass communication, outdoor media, corresponds to
the circulation of information and advertising through our outer environments such as billboards,
posters, boardings, banners, etc. The form of transit media is utilized for advertising products or
services and spreading social information and awareness to the general public.
Transit Media engages in advertising through posters, banners, signs, and notices in means of
transportations such as buses and metro rail, amongst others. Advertising plays a crucial role in
promoting transit media. Advertisers have complete dominance over the message they wish to
convey to their audience.
Digital Media
Digital media transformed the entire mass communication industry. It is now the new mode of
transmission of information. It has been the most powerful mass media tool for the past two
decades. Being the most methodical and cost-effective form of media, it has made it possible for
companies to start advertising their content on online platforms.
Also cited as new media, it combines all the attributes of interactive communication as the
internet provides swift and effortlessly accessible information in various formats. It embodies
wide-ranging mediums such as emails, podcasts, blogs, websites, videos, and others. Digital
media also encloses social media. For numerous newer companies and businesses geared towards
young people, social media serves as an excellent platform for advertising purposes and growing
brands. Digital media can be placed under types of communication media.
Social media provides additional ways to connect and reach out to one's targeted audience by
establishing groups online. E-books are also part of digital media that has altered how people
read. People can download, share, and delete books on their devices.
Digital mode allows consumers to track what they read, annotate, and search for meanings of
words on the internet, which saves them library and dictionary time. The reviews and comments
online have helped fellow readers share their opinions and have given authors an interactive
platform to communicate with their fans. This has also broadened people's perspectives towards a
particular subject.
Examples of Mass Communication
Mass Communication consists of mass media that help information disseminate information to a
wide population. It includes a variety of electronic devices, channels, people, etc.
Tabulated below are some popular traditional to latest Mass Communication examples:

Mass Communication Channels Mass Communication Mass Media Technology

Advertisements Newspapers Computers

Public Relations Billboards Internet

Politics Magazines Social Media

film Books Radio

Journalism Postal services Television

Pros and Cons of Mass Media

Beginning of human civilization, people contacted from one place to another through pigeons,
smoke signals. Later came post, telegram, monthly newspapers, weekly newspapers. The
invention of the radio and television changed the course of mass communication forever. With
advancing technology, the internet has become a household name.
Sending messages across continents now can be achieved in a fraction of seconds, unlike
centuries ago, where it took years sometimes even to be impossible.
Is mass communication a boon or a curse? Well, it's both. So let's now look at some of the pros
and cons of mass communication.

 Pros of Mass Communication

 Cons of Mass Communication

Pros of Mass Communication

Mass Communication can spread over a vast geographical area in no time or less. It can help
circulate information across a country or the entire world.
Below are the key pros of mass communication.

 Stay Connected with Friends and Families

Mass communication helps people stay in touch with one another.
For example, if one has a job in a different state, country, or even is traveling. Mass
Communication helps them contact. So far, relatives, long-lost friends, or anyone living miles
away, mass communication has got your back.
Studies show that around 95% of people use electronic devices such as mobile, laptops,
computers, etc., for communication.

 Rapid and Continuous

The flow of information is continuous and reaches quickly to the target audience.

 International Trade

Mass Communication is creating foreign markets for products to exchange, sell or buy. Example:
Cryptocurrency, E-commerce, etc.

 Endorse Products and Services

Mass Communication plays a major role in advertisements and endorsements. It increases the
horizon and helps the products and services to a wide number of people.

 Establishing New Businesses and Introducing New Products

Mass communication helps one launch their fresh business or a product to people even from
different continents. That is how potential startups sometimes receive funds from foreign sources.

 Keeping People Informed

Bushfires in Australia, people from all over the world are praying. Events occurring across the
globe, people are informed; this helps humans connect irrespective of their geographic area,
language, gender, caste, and creed. Mass Communication has provided a voice to the unspoken
and has uplifted the downs.

 Entertainment

One of the most popular uses of Mass Communication is entertainment. An absence of this would
feel a void in our lives. The thousands of TV shows, channels, movies, news, sports, music,
cartoons, and radio have captivated its audiences from all over the world and of all ages.
Cons of Mass Communication
Mass communication leads to individualism, where people tend to spend much time watching tv,
which affects social interactions.
Other cons of mass communication are as follows.

 Disconnect from Society

The irony is, mass communication was invented to connect people, share information, but now it's
down to individualism. This is because most people are spending most of their time on electronic
devices and the internet. These could be addictive. They prefer to watch TV shows, surf the
internet or scroll through social media rather than family time.

 Not Very Child Friendly

A major takeback of Mass Communication is that a majority of its content is unsuitable for
children. Therefore, it becomes extremely difficult to monitor a child's time on such media,
especially if parents aren't available around the clock to supervise their kids.

 Affects Health

Exposure to frequencies and radiations of radio, television, mobile phones has long-term health
effects on not just mankind but animals and birds. In addition, hours of screen time have been
medically linked to eyesight problems.

 Not accessible to Everyone

Another drawback of Mass Communication is that not everybody can taste the flavor of this
technology. Although it covers almost all parts of the world, it still is geographically selective.