SIP PROJECT REPORT FORMAT

Your compliance with the following format would enrich the quality of the Report.

Chapter I: Background of the Problem under study

(Company Profile/ Industry Trends etc)

This Chapter may contain a brief background of the problem under study starting from Macro
economy dimension to micro trends, contemporary developments in the given aspect under
study. Brief survey on different studies/ Review of Literature on this theme may add richness to
the work. For case studies, a brief profile of the company / industry should be given

Chapter II: Objectives and Methodology

This Chapter should contain the Objectives of the study, Methodology and Sample selection,
Research Design, Period of the study, sources of data, tools of data collection, Statistical
analysis, broad hypotheses put for testing, limitations, etc. Further, the technical terms used in
the study, a priori relationships expected between the variables, Models intended to be developed
/ tested are to be specified in this chapter.

Chapter III: Data Analysis and Empirical Results

This chapter should contain a logical presentation of the empirical results after completing the
data analysis. This should contain neatly tabulated results, results of Hypotheses tested, graphs
and figures, if any, along with necessary interpretation. A comparison of results with earlier
studies may add novelty to the work.

Chapter IV: Inference and Analysis

This chapter pertains to the inference of analysis. A detailed discussion on the basis of results of
analysis should be given in this Chapter.

Chapter V: Summary and Conclusions:

This Chapter should focus on broad observations made by the study against each objective
specified in the 2nd chapter. All observations should neatly be bulletined along with suitable
captions. This chapter should also give a brief list of conclusions drawn by the study and then
provide necessary suggestions for the policy makers / managers on future course of corrective
action.

Annexure:

Every Project Report should contain necessary annexure wherein the Proforma of Questionnaire
/ Interview Schedule should be enclosed in original. Further, the annual reports, research reports,
used as supporting documents, if any, may also be enclosed here. Subject matter organized as
above has to be neatly typed (with one and half line space) and submitted in hard bound / spiral
bound form. Please type only one side of the page. Use only A4 size paper and the report may be
within the range of 100 -150 pages.

COVER PAGE AND CERTIFICATES:

The Cover page of the Report must contain the Title of the Report, identity particulars of the
student, name, Enrolment number, etc. Every Project Report should contain a declaration by the
student stating that the said report has not formed part of any other title / diploma or associate
ship and is a bonafide work carried out by candidate himself by adopting the necessary standard
methodologies under the close supervision of Company & Institute Guides.

SUBMISSION OF THE PROJECT REPORT

One typed copy of the PROJECT REPORT has to be submitted to the Academic Coordinator,
ISB&M, Kolkata. The cover should contain that the contents are Project Report on specific
MBA/PGDM programme.

PROFORMA

Students are advised to follow the following Proforma while finalizing and Printing of their
Project work reports. The ISB&M, Kolkata suggests the following sample pages:

• Title Sheet
• Certificate from the Guides (Company Guide & Institute Guide)
• Declaration by the Student
• Acknowledgements
• Executive Summary
• Table of Contents
• List of Tables/Figures
• Chapters
• Appendices
• List of References
 SAMPLE TITLE PAGE

BRAND PREFERENCES WITH REGARD TO DECORATIVE PAINTS

(A COMPARATIVE STUDY OF ASIAN PAINTS AND BERGER PAINTS)

PROJECT REPORT

Submitted in Partial Fulfilment of the Requirements for the Post Graduate Diploma in
Management, PGDM in International School of Business & Media, Kolkata

Submitted by

Mr. / Ms……………………………

Roll No:………………….

PGDM: 2021-2013

INTERNATIONAL SCHOOL OF BUSINESS & MEDIA, KOLKATA

 CERTIFICATE FROM THE INSTITUTE GUIDE:

This is to certify that the Project Work titled “Consumer Brand Preferences with regard to
Decorative Paints (A Comparative study of Asian Paints and Berger Paints)” is a bonafide work
of Mr./Ms…………………………..Roll No:………… carried out in partial fulfillment for the
award of PGDM Trimester……… of ISB&M, Kolkata under my guidance. This project work is
original and not submitted earlier for the award of any degree / diploma or associateship of any
other Institution.

Place:
Date:

Signature of the Guide

 CERTIFICATE FROM THE INSTITUTE GUIDE:

This is to certify that the Project Work titled “Consumer Brand Preferences with regard to
Decorative Paints (A Comparative study of Asian Paints and Berger Paints)” is a bonafide work
of Mr./Ms………………………….. of ISB&M, Kolkata under my guidance.

Place:

Date:

Signature of the Guide

Designation:
 DECLARATION OF THE STUDENT

I, Mr./Ms……………………….. hereby declare that the Project Work titled “Consumer

Brand Preferences with regard to Decorative Paints (A comparative study of Asian Paints and
Berger Paints)” is the original work done by me and submitted to the ISB&M,Kolkata in partial
fulfillment of requirements for the award of Post Graduate Diploma in Business Management
in……………………………..(Area of specialisation) is a record of original work done by me
under the supervisions of Prof.……………………….( Institute Guide) & Mr./Ms.
…………………………of ……………………………(Company guide)

Roll No:
Section:
Date

Signature of the Student

 ACKNOWLEDGEMENT

This is the place where the students can express thanks to different persons who helped them in
carrying out their work.
 EXECUTIVE SUMMARY

It is preferable to have one page write up about the work, objectives, sample, broad observations
made by the candidates in a summarized form. This executive summary should be
comprehensive and able to reflect the entire work in a capsule form.
 TABLE OF CONTENTS

Table of contents gives an index of major chapters of the project; the introduction, different
chapters with sub sections, bibliography and appendices along with their page numbers in the
report. The titles of the chapters generally should provide a sequence of logical order of
presentation made by the student. While first couple of chapters provides the setting of the
problem, the later chapters should concentrate on the analysis carried out to examine the
objectives of the study. The initial pages like Acknowledgements, List of tables, List of Figures,
Bibliography and Appendices are numbered in lower case Roman letters and the Page numbers
of all Chapters are given in regular numbers. It is customary to specify the Chapter numbers with
Roman Capitals. A sample of table of contents is given below:

Table of Contents

CERTIFICATE FROM THE INSTITUTE GUIDE

CERTIFICATE FROM THE INDUSTRY GUIDE
DECLARATION OF THE STUDENT
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY
LIST OF TABLES
LIST OF FIGURES

(EXAMPLE)

CHAPTER: 1.

1. INTRODUCTION

1.1 Measures of Economic Restructuring

1.2 Economic Growth during Liberalization Measures
1.3 Growth of Paints Industry during recent decade
1.4 Competition among brands and Marketing strategies
1.5 Consumers Preferences
1.6 Brief Review of Studies
1.7 Problem of Study
1.8 Objectives of the Study
1.9 Methodology and Sample
1.10 Period of the study
1.11 Sources of Data
1.12 Tools of Analysis
1.13 Scope and Significance
1.14 Chapter Plan
2. DECORATIVE PAINT INDUSTRY: A PROFILE

2.1 An overview
2.2 Problems and Prospects of the industry
2.3 Profile of the sample units
2.4 Major characteristic differences between Brands
2.5 Competition and Marketing strategies

3. FACTORS INFLUENCING THE BRAND LOYALITY OF CUSTOMERS

3.1 Brand Preference of different categories of respondents

3.2 Demographic factors and Brand Preference
3.3 Economic factors and Brand Loyalty
3.4. Product Characteristics and Brand Loyalty
3.5 Marketing Factors and Brand development
3.6 Social Factors and Brand Loyalty
3.7 Advertisement and Consumer Behaviour
3.8 Celebrity Endorsements and Quality
3.9 Price and Quality factors and Brand Preferences

4. RESULTS AND DISCUSSION

4.1 Major observations

4.2 Hypothesis tested
4.3 Comparison of Results with Other studies
4.4 Major Policy issues
4.5 Significance of Observations

5. SUMMARY AND CONCLUSIONS

5.1 Research Problem

5.2 Methodology and Sample
5.3 Major Observations
5.4 Conclusions and Suggestions

APPENDICES
Appendix A: Questionnaire
Appendix B: Details of Secondary Data

REFERENCES