Solution Overview

Pata Cloud Setup and Administration 50%

Data Ingestion and Modeling 6%
identity Resolution 100%
Segrmentation and Tnsights 72%
Act on Data B1%

Zongratulations! You have successfully completed the certification exam (o become a Salesforce Certified Data Cloud Consult
“ommunity of Certfied Professionalst

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 Salesforce Certified Data Cloud Consultant

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60 of 60. An organization wants to enable users with the ability to identify and select
text attributes from a picklist of options.
Which Data Cloud feature should help with this use case?
ALQ) Globel picklists
B.Q Dats harmenization
C.O Transformation farmulax Question 60. D is correct answer dnt follow A
P.Q Value suggestion

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59 of 60. A retailer wants to unify profiles using Loyalty ID which is different than the
unique ID of their customers.
Which object should the consultant use in identity resolution to perform exact match
rules on the Loyalty ID?
AO Party Identification object
B.QO Mndividusl object
. Q \oyalty tdentification object
D.QO Contact Identification object
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58 of 60. Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently
started a new line of business. The new business specializes in gourmet camping
food. For business reasons as well as security reasons, it's important to NTO to keep
all Data Cloud data separated by brand.
Which capability best supports NTO's desire to separate its data by brand?
A.Q Data sources for =ach brand
R.Q Data spaces far each brand
<4Q) bata streams for each brand
D.Q Dsta model objects for each brand
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57 of 60. A customer is concerned that the consolidation rate displayed in the

identity resolution is quite low compared to their al estimations.

Which configuration change should a consultant consider in order to increase the

consolidation rate?
A.O Reduce the number of matching rules.
BQ) nerease the number of matching rules.
€.Q Change reconciliation rules te Most Occuring.
D.Q Include additional attributes in the existing matching rules.
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56 of 60. During discovery, which feature should a consultant highlight for a

customer who has multiple data sources and needs to match and reconcile data about
individuals into a single unified profile?
A.Q liarmonization
Q) toentity Resolution
€.Q Dats Consolidation
D.Q Data Cleansing
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55 of 60. A client wants to bring in loyalty data from a custom object in Salesforce
CRM that contains a point balance for accrued hotel points and airline points within
the same record. The client wants to split these point systems into two separate
records for better tracking and processing.
What should a consultant recommend in this scenario?
A.Q Clone the data source object.
BQ) Create a junction ohject in Salesforce CRM and modify the ingestion strategy.
€. Create a data kit from the data lake object and deploy it to the same Data Cloud org.
0. Use batch transforms to create a second data lake object.
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54 of 60. How does identity resolution select attributes for unified individuals when
there is conflicting information in the data model?
A.Q Creates additional rulesets
@) Leversues reconcilistion rules
C.O Levernges match rules
D.(Q Creates additional contact points
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53 of 60. A consultant wants to build a new audience in Data Cloud.

Which three criteria can the consultant include when building a segment?
Choose 3 answers
A Data stream attributes
8. Calculated insights
€. streaming insiahts } .
0. Related aurbutes Question 53. BDE s correct answer dnt follow ADE
£ @@ Direct stuributes

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52 of 60. What should an organization use to stream inventory levels from an

inventory management system into Data Cloud in a fast and scalable, near-real-time
way?
A.Q Cloud Storage Connector
8. Commerce Cloud Connector
@) inesuon APt
D.Q Marketing Cloud Personalization Connector

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51 of 60. Northern Trail Outfitters uses B2C Commerce and is exploring

implementing Data Cloud to get a unified view of its customers and all their order
transactions.

What should the consultant keep in mind with regard to historical data when ingesting
order data using the B2C Commerce Order Bundle?
A.Q The B2C Commerce Order Bundle ingests 30 days of historical data.
B.QQ The B2C Commerce Order Bundle ingests 6 months of historical data,
© The B2C Commerce Order Bundle ingests 12 months of historical data
(@) The B2 Commerce Order Bundle does not ingest any historical data and only Ingests new orders
from that point on
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50 of 60. A customer has a Master Customer table from their CRM to ingest into Data
Cloud. The table contains a name and primary email address, along with other
personally identifiable information (PII).
How should the fields be mapped to support identity resolution?
A.Q Map all fields to the Customer object.
B.O Map al fiskis to the Tndivicual abject, adding » custarm fiskd for the e I addlress.
Q) Mar rame o the Tndivictinl ohieet and cmiil nddres tn the Contact Point Fmail abjeet.
D.Q Create a new custom obiect with fields that directly match the incoming table.
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49 of 60. The leadership team at Cumulus Financial has determined that customers
who deposited more than $250,000 in the last five years and are not using advisory
services will be the central focus for all new campaigns in the next year.
Which features support this use case?
A Stres g insight and data sction
B.( Calculated insight and data action
Calculated insight and segment
D.Q Streaming insight and segment
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48 of 60. Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles
to bring Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers
A.( loyalty Manngement
6@ Mobileconnect
€. Personalization
0. MobilePush

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47 of 60. Which two dependencies need to be removed prior to disconnecting a data

source?
Choose 2 answers
A @) Activetion target
B.@ Dota stream
€. Segment
0.0 Activation

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46 of 60. What are two benefits of calculated insights over segmentation criteria?
Choose 2 answers
A Calculated insights refresh automatically upon reference In segments and activation.
8. Caleulated insights can query engsgement data grester than 2 years.
€. @ Calculated insights results can be included s attributes in activation.
0. Calculated insights are better suited for single row based operation.

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45 of 60. Northern Trail Outfitters uploads new customer data to an Amazon S3

Bucket on a daily basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is
ready and available to use for any segment?
A.O Refresh Dats Stream > Calculated Insight > Identity Resolution
BQ) Relresh Dt Strvarm > Tdeniity Resolutian > Calculated Tnsight
€.Q Tdentity Resalution > Refresh Data Stream > Calculated Tnsight
D.Q Calculated Insight > Refresh Data Stream > Identity Resolution
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44 of 60. Which configuration supports separate Amazon S3 buckets for data

ingestion and activation?
A.(Q Dedicated §3 data sources in activation setup
8. Multiple $3 connectors in Data Cloud setup
€. separate user credentials for data stream and activation target
n° Dedicated 53 data sources in Data Cloud setup

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43 of 60. What does the Source Sequence reconciliation rule do in identity

resolution?
AL Sct the priority of specific data sources when building attributes in a unifiod profile, such as a first
or last name
8. Includes data from sources where the data 1s most frequently occurring
€. Identifies which data sources should be used in the process of reconcilistion by prieritizing the mest
recently updated data source
D.Q Tdentifiex which individual records should be merged into = un d profile by setting = priority for
specific data sources
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42 of 60. A customer wants to create segments of users based on their Customer

Lifetime Value. However, the source data that will be brought into Data Cloud does
not include that key performance indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?
A.Q Create Calculated Insight > Ingest Dats > Map Dats Lo Data Model > Use in Segmentation
B Ingest Data > Create Calculated Tnsight > Map Data to Data Model > Use in Segmentation
€. Create Galculated Tnsight > Map Data te Data Model > Tngest Data = Use in Segmentation
Q) Inaest Data > Map Data to Data Model > Create Caleulated Insight > Use in Segmentation
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41 of 60. To import campaign members into a campaign in Salesforce CRM, a user

wants to export the segment to Amazon S3. The resulting file needs to include the
Salesforce CRM Campaign ID in the name.
What are two ways to achieve this outcome?
Choose 2 answers
A, Include campaign identifier in the seament name.
. Hard code the campalan identifier 35 a new attribute In the campaign activation.
c@ Include campaign identifier in the filename specification.
0. Tnclude campaign identifier in the activation name.

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40 of 60. A consultant is setting up a data stream with transactional data.

Which field type should the consultant choose to ensure that leading zeros in the
purchase order number are preserved?
A.QO senal
B.QO Number
c° Text
P.Q Decimal

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39 of 60. When creating a segment on an individual, what is the sult of using two
separate containers linked by an AND as shown below?
GoodsProduct | Count | At Least | 1
Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes
A.Q Individuals who made a purchase of at least ane ‘red shoes’ and nothing clse
8.0 Indwiduals who purchased at least one of any ‘red’ product or purchased st least one pair of ‘shoes’
€. individusls who purchased st least one ‘red shoes' as & single line iten in & purchase
D) Indivicduats who purchased at least one of any ‘red’ product snd alse purchsed at least one pair of

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38 of 60. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset

based on Fuzzy Name and Normalized Email.
What should NTO do to ensure the best email address is activated?
A.Q Ensure Marketing Cloud Is priontized as the first data source in the Source Priority reconciliation rule.
E. Use the source priority order in sctivations Lo make sure s contact point from the desired source is
defivered to the activation targot.
€. Tnelude Cantact Point Fmail abject Ts Active field as a match rule.
D.Q Set the default reconciliation rule to Last Updated.
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37 of 60. A consultant is planning the ingestion of a data stream that has profile
information including a mobile phone number.
To ensure that the phone number can be used for future SMS campaigns, they need
to confirm the phone number field is in the proper E164 Phone Number format.
However, the phone numbers in the file appear to be in varying formats.

What is the most efficient way to guarantee that the various phone number formats
are standardized?
A.Q Create 3 formula field to standardize the format.
so Edit and update the data in the source system prior to sending to Data Cloud.
€. Creste a calculated
ight after ingestion.
D.QO Assign the PhaneNumber field type when creating the data stream.

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36 of 60. Which two common use cases can be addressed with Data Cloud?
Choose 2 answers
A.(Q) @overn enterprise data lifecycle through & centralized set of policies and processes.
50 Understand and act upon customer data to drive more relevant experiences.
©.[ Safeguard critical business data by serving as s centralized systern for backup and disaster
recovery.
0. @@ Harmonize data from multiple sources with a standardized and extendable data model.

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35 of 60. What should a user do to pause a segment activation with the intent of
using that segment again?
AL o Stop the publish schedule.
uc Deactivate the segment.
€. Skip the activation.
D.O Delets the segment.
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34 of 60. Cumulus Financial uses Data Cloud to segment banking customers and
activate them for direct mail via a Cloud File Storage activation. The company also
wants to analyze individuals who have been in the segment within the last 2 years.
Which Data Cloud component allows for this?
ALQ Searment membership data model object
B.O Segment exclusion
€. Nested segments
0.Q Caleulated insights
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33 of 60. A Data Cloud customer wants to adjust their identity resolution rules to
increase their accuracy of matches. Rather than matching on email address, they
want to review a rule that joins their CRM Contacts with their Marketing Contacts,
where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers
A create @ matching rule based on party identification that matches on CRM 10 a5 the party
identification name.
B.() Map the primary key from the two systems Lo party identification, using CRM ID as U
identification name for individuals coming from the CRM, and Marketing 1D as the
identification name for individials coming from the marketing platform.
C. @ Map the pnmary key from the two systems to Party Identification, using CRM 1D as the
identification name for both.
D.[) Creste 2 custom matching rule for exact match on the Tn lividual 1D atiribute.

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32 of 60. A consultant is integrating an Amazon S3 activated campaign with the

customer's destination system.
In order for the destination system to find the metadata about the gment, which file
on the S3 will contain this information for processing?
A.QO The .txt file
B.O The .cav file
@) The -sson file
0.Q The .zip file
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31 of 60. Which permission setting should a consultant check if the custom

Salesforce CRM object is not available in New Data Stream configuration?
ALQ) Confirm the View All object pormission is enabled in the source Salesforce CRM org.
O Confirm the Create Object permyssion s enabled in the Data Cloud org.
© Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
D.QO Confirm that the Modify Object permission is enabled in the Dats Cloud org.
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30 of 60. Cumulus Financial created a segment called High Investment Balance

Customers. This is a foundational segment that includes several segmentation criteria
the marketing team should consistently use.
Which feature should the consultant suggest the marketing team use to ensure this
consistency when creating future, more refined segments?
A.Q Package High Tnvestment Balance Customers in s data kit.
. Create a High Tnvestment Balance calculated insight.
€@ Cremte new seaments using nested seaments
D.Q Create new seaments by cloning High investment Balance Customers.
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29 of 60. During a privacy law discussion with a customer, the customer indicates
they need to honor requests for the right to be forgotten. The consultant determines
that Consent API will solve this business need.

Which two considerations should the consultant inform the customer about?
Choose 2 answers
A. () Data deletion requests are processed within 1 hour,
o (@) Lats deletion requests are submitted for Individual profiles.
c sta deletion requests submitted to Data Cloud sre passed to il connected Salesforce
clouds.
0. Pata deletion requests are reprocessed at 30, 60, and 90 days.

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28 of 60. Cumulus Financial uses Service Cloud as its CRM and stores mobile phone,
home phone, and work phone as three separate fields for its customers on the
Contact record. The company plans to use Data Cloud and ingest the Contact object
via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this
data to ensure all the different phone numbers are properly mapped and available for
use in activation?

A, ingest the Contact object and then create @ calculsted nsight to normalize the phone numbers, and
then map fo the Gantact Paint Phane dara map abjoct.
B Ingest the Contact object and create formula fields in the Contact data stream on the phone
numbers, and then map to the Contact Point Phone data map object.
€. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact
Point Phone data map object from the Contact data stream by adding custom fields for Work and
Home Phone.
D) Ingest the Contact object and use streaming translorms to normalize he phone numbers from the
Contact data stream into & separate Phone data lake object (DLO) that contains three rows, and
then map this new DLO to the Contact Point Phone data map objact.
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27 of 60. A consultant is ingesting a list of employees from their human resource:

database that they want to segment on.
Which data stream category should the consultant choose when ingesting this data?
A.Q Engagement Data
ao Profile Data
€.Q Other Data
P.Q Contact Data
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26 of 60. Cumulus Financial needs to create a composite key on an incoming data

source that combines the fields Customer Region and Customer Identifier.
Which formula function should a consultant use to create a composite key when a
primary key is not available in a data stream?
A.O cnsT
conear
c.QO commnr
D.Q COALLSCE
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25 of 60. Northern Trail Outfitters (NTO) creates a calculated insight to compute

recency, frequency, monetary (RFM) scores on its unified individuals. NTO then
creates a segment based on these scores that it activates to a Marketing Cloud
activation target.

Which two actions are required when configuring the activation?

Choose 2 answers
A (@) choose 3 segment.
8. Add the calculated insight in the activation.
€.[ Add additional attributes.
0. Select contact points.

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24 of 60. A customer notices that their consolidation rate has recently increased.
They contact the consultant to ask why.

What are two likely explanations for the increase?

Choose 2 answers
A(@) New datn sotirees have been added to Dintn Cloud that Iaraely overiap with the cxisting
profiles.
ldentity resolution rules have been added to the ruleset to increase the number of
matched profiles.
Duplicates have been removed from source system data streams.
Tdentity resolution rules have been removed to reduce the number of matched profiles.

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23 of 60. A consultant is helping a beauty company ingest its profile data into Data
Cloud. The company's source data includes several fields, such as eye color, skin type,
and hair color, that are not fields in the standard Individual data model object (DMO).
What should the consultant recommend to map this data to be used for both
segmentation and identity resolution?
A.Q Duplicate the standard Tndividusl DMO and add the ad itianal fields.
A@) Create custom fields on the standard Individual DMO.
€.Q Create a custom DMO with only the additional fields and map it to the standard Individual DMO.
L. Create 3 custom LMO from scratch that has all fields that are needed.
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22 of 60. A consultant is reviewing a recent activation using engagement-based

related attributes but is not seeing any related attributes in their payload for the
majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers
A, (O The activated profiles have a Unified Contact Point.
8.() The related engagement avents occurred within the last 24 months.
@) 7= related engegement svents occurred within the last S0 days.
D@ The correct path is selected for the related st

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21 of 60. A Data Cloud consultant is in the process of setting up data streams for a
new service-based data source.

When ingesting Case data, which field is recommended to be associated with the
Event Time field?
A QO Resolution Date
BO Last Modified Date
€.Q Fsealation Date
D.Q Creation Date
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20 of 60. A retail customer wants to bring customer data from different sources and
wants to take advantage of identity resolution so that it can be used in segmentation.

On which entity should this be segmented for activation membership?

A.Q Unified Contact
B.O Individusl
C.O Subsc
n° Unified Tndividual
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19 of 60. During an implementation project, a consultant completed ingestion of all

data streams for their customer.

Prior to segmenting and acting on that data, which additional configuration is

required?
A.QO Datas Mapping
5@ Tenity Resolution
€.Q Data Activation
D.Q Coalculated Insights

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18 of 60. A customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?

A.Q Sales and Service bundie
Q) streaming transforms
€. Data model riggers
D.QO Data actions and Lightning web camponents

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17 of 60. A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?
A.QO Use Profile Explrer to delete the customer data from Data Cloud.
B.(O Use Consent APL to request deletion of the customer's information.
€. Use = streaming APL call to delete the customer’s information.
(@) Us= the Dats Rights Subject Request ool o request deletion of the customer's information.

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16 of 60. Which operator should a consultant use to create a segment for a birthday
campaign that is evaluated daily?
A@) 1 Anniversary OF
0.0 Is birthday
€.Q Is Today
D.QO 1= Between
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15 of 60. Northern Trail Outfitters wants to implement Data Cloud and has several
use cases in mind.

Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers
A (@) To ingest and unify data from various sources to reconcile custorner identity
6. To climinate the need for separate business intelligence and 1T data management tools
€. 1o create and orchestrate cross-channel marketing messages
0. To use harmonized dats to more accurately understand the customer and business impact

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14 of 60. A consultant has an activation that is set to publish every 12 hours, but has
discovered that updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue?
Choose 2 answers
A (@) Review segments to ensire theye refreshed after the data is ingested.
6. Review data transformations to ensure they're run after calculated nsights.
€. () Review calculated insights to make sure they're run after the seaments are refreshed.
O.@ Review calculated insights o make sure they're run before segments are refreshed.

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13 of 60. What is Data Cloud's primary value to customers?

AQQ) T provide unilied view of n customer and their related data
£.Q To create porsonalized campaigns by listening, understanding, and acting on customer bohavior
€. To create a single source of truth for all anonymous data
D.Q To connect all systems with 3 golden record
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12 of 60. A consultant is discussing the benefits of Data Cloud with a customer that
has multiple disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing
customer data?
Choose 2 answers
A @) urified Profiles
Data Harmonization
€. Dsts Marketplace
D.(] Master Data Management

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11 of 60. A customer has two Data Cloud orgs. A new configuration has been
completed and tested for an Amazon S3 data stream and its mappings in one of the
Data Cloud orgs.
What is recommended to package and promote this configuration to the customer's
second org?
Ao Create a data kit.
R.Q Package as an AppFxchange application,
€. Use the Metadata APL
0. Use the Salesforce CRM connector:
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10 of 60. A user has built a segment in Data Cloud and is in the process of creating
an activation. When selecting related attributes, they cannot find a specific set of
attributes they know to be related to the individual.
Which statement explains why these attributes are not available?
A.Q The segment is not segmenting on profile data.
BQ) The desived stuributes reside on different related paths.
€. The attritustes are bring used in anather activation.
0.0 Activations can only include 1 to- 1 attributes.
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9 of 60. What is the first step to set up and configure a Data Cloud instance after it
has been provisioned?
ALQ) Frable the Datn Cloud Admin permission set to the relevant Salesforce CRM user.
© Connact to the Marketing Cloud Account that Data Cloud is provisioned in.
© Connect to the Salesforce CRM org that Data Cloud is provisioned in.
D.QO Complete the Salesforce Data Cloud “Get Started” process.
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8 of 60. How can a consultant modify attribute names to match a naming convention
in Cloud File Storage targets?
A.Q Update attribute names in the data stecam configuration.
8.0 Use a formula field to update the field name in an activation.
© Usdate field names in the data model object.
n° Set preferred sttribute names when configuring sctivation.
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7 of 60. Data Cloud receives a nightly file of all ecommerce transactions from the
previous day. Several segments and activations depend upon calculated insights from
the updated data in order to maintain accuracy in the customer's scheduled campaign
messages.
What should the consultant do to ensure the ecommerce data is ready for use for
each of the scheduled activations?
A.Q Fnsure the segments are sct to Rapid Publish and set to refresh every hour
8@ Use Iow to trgger a change data event on the ecommerce data to refrosh calculated insights and
segments before the activations are scheduled o run.
€. Ensure the activations are set to Incremental Activation and automatically publish every hour:
D.O Set = refresh schedule for the calculated insights Lo occur every hour.
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6 of 60. What are the two minimum requirements needed when using the Visual
Insights Builder to create a calculated insight?
Choose 2 answers
A@ At lemst one dimension
s At least one messure
€. A WHFRF dause
0. At least two objects to join

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5 of 60. Which two dependencies pri ent a data stream from being deleted?
Choose 2 answers
A The underlying data lake object is used in & data transform.
8. The underlying data lake object is used in activation.
The underlying data lnke object is mapped o data model object.
0. The underlying data lake ohjert is tisod in sogmentation.

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4 of 60. Which information is provided in a .csv file when activating to Amazon S3?
A.Q An audit log showing the user who activated the segment and when it was activated
B.Q The metadata regarding the segment definition
c. The activated data payload
D.Q The manifest of ongin sources within Data Cloud
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3 of 60. A consultant is working in a customer's Data Cloud org and is asked to

delete the existing identity resolution ruleset.
Which two impacts should the consultant communic: as a result of this action?
Choose 2 answers
A.( All source profile data will be removed.
6. All individual data will be removed.
Dependencies on data model objects will be removed.
©.@Q Unified customer dats sssociated with this ruleset will be removed.

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2 of 60. What does it mean to build a trust-based, first-party data asset?

A To abtain competitive data from reliable sources through interviews, surveys, and polls
1) T provide transparccy and sccurity for data gathered from individuals who provide consent for its
use and receive value in exchange
€. lo ensura opt-in consents are collectad for all email markating as required by law
D.Q To provide trusted, first-party data in the Dats Cloud Marketplace that follows all compliance
regulations
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1 of 60. Which two requirements must be met for a calculated insight to appear in
the segmentation canvas?
Choose 2 answers
Ag The pr \ary key of the segmented table must be = dir nsion in the caleulated insight.
B.(J The primary key of the segmented ble must be a metr n the caleulated insight.
€. The metrics of the calculated insights must enly contain numeric valics.
0. The calculated insight must contain 8 dimension including the Individual or Unified
Individual 1d.

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