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The Setting

The document outlines the settings, processes, methods, and tools of communication across various sectors including government, private sector, civil society, schools, and communities. It emphasizes the importance of the physical environment, communication methods (verbal, aural, non-verbal, written, and visual), and tools such as media and technology in facilitating effective communication. Each sector has distinct communication roles, with government focusing on public information, private sector on advertisement, civil society advocating for social justice, and schools transforming traditional communication through new media.

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renzkie tumarong
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8 views32 pages

The Setting

The document outlines the settings, processes, methods, and tools of communication across various sectors including government, private sector, civil society, schools, and communities. It emphasizes the importance of the physical environment, communication methods (verbal, aural, non-verbal, written, and visual), and tools such as media and technology in facilitating effective communication. Each sector has distinct communication roles, with government focusing on public information, private sector on advertisement, civil society advocating for social justice, and schools transforming traditional communication through new media.

Uploaded by

renzkie tumarong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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THE SETTING,

PROCESSES,
METHODS, AND TOOLS
IN COMMUNICATION
Settings of
communication
Process of
communication
Methods of
Communication
Tools in
Communication
Government Setting
Private Sector
Setting
Civil Society Setting
School
Setting
Community Setting
The setting of communication
may be defined as the physical
surroundings of a
communication event which may
be made up of the location
where the communication
occurs, environment condition
time of the day of the week, as
well as the proximity of the
communicators.
(Albert l, Nakayama, & Martin
2007).
The process of communication
accounts for what happens
between the source of the
message and the recipient, the
skills employed in giving and
receiving information, and
conveying our ideas and
opinions to those around us.

The methods of communication


involve
verbal - (sounds, language and
tone of voice)
aural - (listening and hearing).
non-verbal - (facial expressions,
body language and posture).

Written - (letters, memos,


journals, emails,
blogs and text messages).
Visuals - (sign, symbols,
illustrations and pictures).

Tools in communication include


all that we use in both
communicating with others and
interpreting the information
received from others.
They range from language in all
forms, from the tone of voice to
performing, reacting, television,
storytelling,

telephone, cellphones, movies,


radio, photographs, cartoons,
cyberspace, digital and social
platforms, and the internet.

The government deals with


citizens and delivers social and
public services ensuring
peaceful and orderly living.
The government communicates
to inform the public about
national plans, public services,
security situations, and

opportunities, and to give


general direction to people as a
nation.
the government relied on mass
media to disseminate public
information and propaganda.
With the emergence of new
media,

the government has also


incorporated many new
technological tools. It is more
common than less to find even
local government units
maintaining a website and
communicating with their
communities and the general
public using social media.
The private sector refers to the
business community, the people
who are involved
in the delivery of public services
that include job creation and
employment
provision but are not the
government. Communication for
them is largely
advertisement, to inform the
public, individuals, groups, and
communities about available
goods and services for sale.
On the other hand, they need
information from the public to
understand the demand

they have to supply. the private


engages with the public, they
want to remain relevant,
profitable, and accepted.
This sector of society sees itself
as the "third force." It comes to
complement government and
business action.
It includes various groups of
non-government organizations,
charities, foundations, people's
organizations, and other
pressure groups that exist to

advocate the causes of social


justice on behalf of the
marginalized sectors,
disenfranchised, minorities, and
even on behalf of biodiversity.
They do not exist to make a
profit or to serve as a
government but they do perform
several functions that belong to

the government. In many cases,


they also engage in business to
raise funds needed to respond
to problems affecting the
represented sector or issue.
Communication in this sense is
defined by the mission and
actions chosen by the civil
society.
Schools are educational and
social institutions. Their
participation in communication
is to deliver educational goods
to the public and engage
communities in agenda-setting
regarding educational goals and
means
Communication in a school
setting tends to be very formal
and academic.
However, the emergence of new
media has transformed
communication in schools to
include new forms of
communities cutting across
schools to create communities of
learners that

come together in pursuit of


learning beyond the confines of
physical schools they belong to.
There is more exchange of
information and documents
among students, and traditional
group work has become virtual
teamwork where students learn

together and accomplish given


tasks without physically coming
together.
Schools can announce enrolment
dates and students can enroll
in their chosen schools without
even physically going to the
campus. Ultimately, this has led
to the shrinking of the physical
campus into a global campus in
education and school
management.

The community is where all


sectors interact: government,
business, civil society, and just
about all individuals and groups.
In general, communities have
tended to favor a one-directional
pattern of mass media.

Sectors of genies would also


their offering to the wider
community, and government
agencies would also inform
communities in this fashion
regarding groups to know. But
there is also within comparing
individual-to-individual, group-
to-group, and group-to-general
environment

communication. Various tools


and methods are appropriately
drawn to achieve community-
setting communication goals.

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