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Business Studies Project

The document outlines a business studies project focused on the mobile phone industry, emphasizing its significance in modern communication and commerce. It details competitive brands, their unique selling propositions, product range, pricing strategies, and marketing plans. Additionally, it discusses legal requirements, distribution channels, and promotional techniques aimed at launching a new mobile product named 'TechNova.'

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ɴɪᴛɪsʜ ꜱᴀн
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13 views5 pages

Business Studies Project

The document outlines a business studies project focused on the mobile phone industry, emphasizing its significance in modern communication and commerce. It details competitive brands, their unique selling propositions, product range, pricing strategies, and marketing plans. Additionally, it discusses legal requirements, distribution channels, and promotional techniques aimed at launching a new mobile product named 'TechNova.'

Uploaded by

ɴɪᴛɪsʜ ꜱᴀн
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Studies Project: Mobile

Topic: Mobile

1. Introduction

 Brief overview of the mobile phone industry, highlighting its role in modern communication,
business, and lifestyle.

 Importance of mobile phones in connecting people, enabling digital transformation, and


driving global commerce.

2. Reason for Choosing the Topic

 Personal interest in technology and its impact on society.

 Mobile phones as a high-growth industry with constant innovation.

 Opportunity to explore marketing and branding strategies in a competitive market.

3. 5 Competitive Brands

1. Apple

2. Samsung

3. Xiaomi

4. OnePlus

5. Realme

 Provide a short description of each brand's market presence and innovation.

4. USP (Unique Selling Proposition) of Their Brands

 Apple: Premium design, exclusive ecosystem, cutting-edge features.

 Samsung: Diverse product range, advanced displays, and cameras.

 Xiaomi: Affordable prices with high-tech features.

 OnePlus: Flagship performance at a mid-range price.

 Realme: Trendy design and budget-friendly options.

5. Permission and License

 Legal requirements for launching a mobile phone business:


o Trade license

o GST registration

o BIS (Bureau of Indian Standards) certification for electronic products

o Trademark registration for logo and brand name

6. Range of My Product

 Basic models

 Mid-range models

 Premium models

 Gaming-focused mobiles

 Foldable or modular phones

7. Name of My Product

 Example: TechNova

8. Features of My Product

 Latest processor for fast performance.

 High-resolution cameras with AI features.

 Long-lasting battery with fast charging.

 5G connectivity.

 Lightweight and eco-friendly materials.

9. Label of Product

 Include product name, model number, key specifications, IMEI number, and manufacturing
details.

10. Logo Design

 Design a sleek, modern logo that reflects innovation and technology.

11. Tagline

 Example: “Innovation in Every Hand”


12. Selling Price

Competitors’ Prices:

 To Consumers: Apple ₹80,000–₹1,50,000; Xiaomi ₹8,000–₹30,000.

 To Wholesalers: Provide competitive price breakdowns based on margins.

 To Retailers: Prices adjusted for retailer margins.

My Product Prices:

 To Consumers: ₹10,000–₹50,000 (based on models).

 To Wholesalers: ₹8,000–₹40,000.

 To Retailers: ₹9,000–₹45,000.

13. Profit Margin

For Competitors and Your Product:

 To Consumers: 20%-25%.

 To Wholesalers: 10%-15%.

 To Retailers: 5%-10%.

14. Packaging of Product

 Sleek, recyclable packaging with protective cushioning.

 Include essentials: charger, USB cable, SIM ejector pin, and a quick-start guide.

15. Channel of Distribution

 Manufacturer → Wholesaler → Retailer → Consumer.

 E-commerce platforms for direct sales.

 Reason: Maximizes reach and efficiency, leveraging both physical and digital markets.

16. Warehousing

 Centralized warehouses in metro cities for faster logistics.

 Reason: Reduces delivery time and supports better inventory management.

17. 4Ps of Marketing


1. Product: Stylish, durable, and feature-rich smartphones.

2. Price: Competitive pricing strategies targeting diverse market segments.

3. Place: Online (Amazon, Flipkart) and offline retail stores.

4. Promotion: Social media ads, influencer marketing, and trade shows.

18. Five Ways of Promotion

1. Social media advertising.

2. Influencer and tech reviewer collaborations.

3. Seasonal sales events.

4. Cashback and exchange offers.

5. Sponsorship of tech events or competitions.

19. Schemes

For Consumers:

 No-cost EMI and exchange offers.

For Wholesalers:

 Bulk purchase discounts.

For Retailers:

 Sales target bonuses and display incentives.

20. USP of My Product

 Cutting-edge technology at affordable prices.

 Eco-friendly production and packaging.

21. Means of Transportation

 Road transportation for domestic distribution.

 Air freight for international shipping.

22. Social Message

 “Technology for a Greener Tomorrow”: Emphasize sustainability in design and production.


23. Cost-Effective Technique for Promotion Plan

 Utilize social media ads and email campaigns to reduce marketing costs.

24. Cost-Effective Technique for My Product

 Source components locally to reduce production expenses.

25. Bibliography

 Websites, books, and articles related to the mobile phone industry, marketing strategies, and
business studies concepts.

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