Purposive Communication

-Communication is from the Latin word “communicare” which means “to impart”
-Communication is defined as an act or process of importing and sharing
information between two people in order to express their ideas, desires, needs,
aspiration, dreams,goals, thoughts, and all various kinds of information.
-It is the two-way process of transmitting messages from one person to another.

IMPORTANT ELEMENT OF COMMUNICATION

Language
-It is the most effective medium of communication.

PURPOSES OF COMMUNICATION
*Communication is important because it allows people to be connected with each
other, and foster understanding among human beings.
*With proper communication, people are able to transcend boundaries, and express
their emotions and thoughts to one another.
*This process strengthens the bonds and relationship of people.

, mentioned that there are four main purpose of

communication, and this are and

1. means to obtain information in various ways, this is achieved by asking

questions; this is done through surveys, interviews, and interrogations.
2. entails the dissemination of information using different channels of
communication, some of these channels could be through written forms like emails
and letters, some in oral forms, through lectures, discussion, seminars, and
forums.
3. means influence people and bring them to your way of thinking. In
order to convince the audience, the speakers need to presents his side by providing
supports and proofs of his claims.
4. involves maintaining and forming cordial and harmonious
relationships, and camaraderie with whom you are connected with.

10 IMPORTANCE OF COMMUNICATION THAT YOU SHOULD KNOW

1. Importance of Communication in Life
-in our daily interaction communication plays an important role in making interaction
faster.
2. Importance of Communication in an Organization
-for motivating and inspiring an organization communication plays an effective role.
3. Importance of Communication in Business
-it will surely help in every facet of their business performance.
4. Importance of Communication in Society
-can be described by the aspect that we humans are a social being. To live in society
we have to do regular communication everyday.
5. Importance of Communication in Management
-to manage different kind of works.
6. Importance of Communication in Education
-for developing the speaking and listening skill of the students.
7. Importance of Communication in Transportation
-communication and transportation are the main issues for developing of any region.
8. Importance of Communication in Leadership Skill
-communication is the best way to achieve leadership skill.
9. Importance of Communication in Social Media
-we are all interconnected. Social media is already an effective thing about the
importance of ICT and IT world.
10. Importance of Communication in Technology
-as many countries sending spacecraft for discovering the cosmos, they need to keep a
connection with a cosmonaut on a regular basis.

LESSON 1: COMMUNICATION PRINCIPLES AND ETHICS

Processes and Principles of Effective Communication

*Effective communication is a key interpersonal skill and by learning how you can
improve your communication has many benefits.
*Communication is beyond simply putting words into thoughts and emotions.
*the art of creating and sharing ideas for a specific purpose. It comes in many
forms:
 Verbal Communication, which includes the use of language, sounds, and tone
of voice.
 Non-Verbal Communication, which includes body language and facial
expressions.

 Written Communication, such as through journals, emails, blogs, and text

messages.
 Visual Communication, which involves signs, symbols, pictures, graphics, and
emojis.

Effective communication is dependent on how rich those ideas are, and how
much of those ideas are retained in the process.

Audience Analysis
A key element in effective communication is audience analysis. “Audience”
here does not only refer to the people listening to you in a public speech. Rather, it
refers to anyone who is expected to receive the message you are sending. Knowing
the audience, understanding their level and how they need to receive the information.

Another aspect that needs consideration in analyzing the audience is

identifying and trying to overcome possible communication barriers.

PRINCIPLES OF EFFECTIVE COMMUNITY

Clarity- both the message and the purpose why the message has to be sent.The
message should be clear by using appropriate language and communication channel.
Conciseness- the message should still be complete and accurate.
Organization- effective communication is usually planned in order to ensure the
systematic flow of ideas and transition from one point to another.
Empathy- the sender of the message should be sensitive to the needs and interests of
the receiver.
Flexibility- effective communications know how to adapt to the varying needs and
expectations of their audience, and modify the message or the way of the message is
sent to avoid misunderstanding or misinterpretation.

MODULE 2: ELEMENTS OF COMMUNICATION

Elements of Communication
When an individual is able to communicate well, it results to be better
understanding and harmonious relationships. Communication is considered as a proce
ss that involves relaying message from a sender to receiver through the use of
Systematic and understandable cycle; this includes sender, channel, receiver, and the
feedback.

LESSON 2: COMMUNICATION AND GLOBALIZATION

Globalization has been regarded as the key to the worldwide integration oh humanity,
where there is an economic, political, and cultural integration and interdependence of
diverse cultures.
*inclusive of communication within our own society.

Communication in the modern world must be anchored on the concept of

diversity, since effective communication and the ability to understand cultural
differences are skills that have become requisites not only for a meaningful social life
but also for a successful professional career.

Lingua-Franca- Universal Language (English)

Multi-Culturalists who are engaged with and respectful of people with different
cultures.

In order to develop more meaningful relationships and establish productive interaction

with people having different cultures.

Ethics in Communication
Effective communication is ethical communication. Communication is ethical
only when it is genuine, open, cooperative, and sensitive to one’s cultural and social
beliefs and practices.

COMMUNICATION STYLES IN VARIOUS MULTICULTURAL CONTEXTS

Communication style refers to the choices people make and the strategies or
tool the use in the process of communication. A style may sometimes depend on the
demands of the communicative situation, as well as on the needs and requirements of
the target recipients of the information.

Each style has two dimensions: the (1) assertiveness level and the (2)
emotiveness level. The model developed by Dr. Eileen M. Russo, shows four different
communication styles (direct, spirited, systematic and considerate).

Assertiveness Level- tell or instruct others what to do and sometimes even how to do
it.
Less Assertiveness Level- tend to be on the receiving end, often asking for guidance,
instructions or directions.
Expressive Level- shows their real feelings and emotions through facial expressions,
tone of voice, or language use.
Less Expressive Level- tend to either hide their feelings or exert some effort for these
feelings not to show.

Tips for People with a Spirited Communication Style

1. Respect decisions and agenda that have been agreed upon, as well as time limits
during meetings or any communicative situation.
2. Try to limit your sharing of personal anecdotes that may take the discussion
off-topic.
3. Make sure you are allowing to contribute their ideas and suggestions - and that you
are genuinely listening to them.
4. Be certain that any request you make is clear and that you convey the reason for
such request.
5. Communicate your appreciation for others’ work and input.

Tips for People with a Considerate Communication Style

1. Recognize that people’s opinions about a topic are separate from their opinions
about you.
2. Realize that not everyone is comfortable discussing personal topics with colleagues.
3. Allow others to open personal matters before asking questions to that nature.
4. Respect your own opinion as you respect of that others’.
5. Recognize that you don’t have to be friends with everyone, but you should treat
others - and be treated - professionally.

Tips for People with a Direct Communication Style

1. Make an effort to listen carefully to others. Avoid interrupting.
2. Allow time for 'chatting' at the beginning of a meeting.
3. Recognize that others may also feel the need to express themselves.
4. Recognize that brainstorming can be effective and is not a waste of time.
5. Take some time to show your appreciation for others’ contributors.

Tips for People with a Systematic Communication Style

1. Recognize that for good working relationships, consideration for others' feelings is
important.
2. Learn to ask qualifying questions that will help you get the information you need.
3. Make sure you understand the background of the discussion or scope of the
conversation so no time is wasted.
4. Politely ask other questions about themselves if you want to build rapport.
5. If you need to ask for more time to know, analyze or discuss something, explain the
benefit of the information you need to know.

VARIETIES AND REGISTERS OF SPOKEN AND WRITTEN LANGUAGE

In a multicultural society, people must use culturally-appropriate terms, gestures,

expressions and images in any communicative situation.
The 'I Love You' Map

Language Varieties

Also called "lects", these refer to the different variants of a language that can be suffi-
ciently delimited from one another in terms of social, historical, or geo-spatial factors,
thus forming language clusters.

In addition, language varieties may also be grouped in the following classifications:

a. Pidgin. It refers to a new language that develops into situations where speakers of
different languages need to communicate but do not share a common language.
Examples are Chavacano in the Philippines and Bislama, a language spoken in Vanua
tu.
b. Creole. It is a pidgin that becomes the first language of the children, or the mother
tongue a certain community. Examples are the Gullah and the Patwa, is a creole in
Jamaica.
c. Regional Dialect. It is not a language that is not distinct from a national language,
but rather a variety of a language spoken in a particular area of a country. Examples
are as Cebuano, Waray, Ilocano, and Hiligaynon in the Philippines.
d. Minority Dialect. This is a variety used as a marker of identity, usually alongside a
standard variety, by the members of a particular minority ethnic group. Examples are
the Sinama of the Badjaos in the Philippines and the London-Jamaican variety in Bri-
tain.
e. Indigenized Varieties. These are spoken mainly as second languages in former col
onies with multilingual populations. A classic example is Singlish (or Singaporean En
glish).

Language Registers

A language register is characterized by the way a speaker uses language differently in

different social circumstances. These are determined by such factors as social atmosp
here, purpose of communication, audience, and the general context of the discourse.

Generally, language registers can be classified as (1) formal, (2) casual, (3) intimate,
(4) frozen, and (5) consultative.

a. Formal. These registers are used in professional, academic, or legal settings where
communication is expected to be respectful, uninterrupted, and restrained to specific
rules. Slang is never used and contractions are rare. Examples are registers used in re-
search paper, government documents, business letters, and in business presentations.
b. Casual. These registers are used when communicating with friends, close acquainta
nces, colleagues, and family members. These are used in birthday parties or family ga
-therings.
c. Intimate. Intimate language registers are reserved for special occasions, usually bet
ween only two people and often in private. Examples are an inside joke between two
high school friends or sweet nothings whispered to your "special someone."
d. Frozen. It refers to historic language that is intended to remain unchanged. Exampl
es are the registers used in the Philippine Constitution and the Holy Bible.
e. Consultative. It is used in conversations when people are speaking with someone
who has specialized knowledge or is offering advice. Tone is often respectful, such as
the use of honorifics or courtesy titles, but may be more casual if the relationship
between or among the communicators is friendly. Examples are registers used in local
television broadcast or in a conversation with a doctor during medical examination.

Language registers can also be classified as , , or .

Refrain from forming expectations based solely on your culture. Knowing and
accepting the validity of cultural differences are key in communicating with people
having diverse communication styles. Being an effective communicator requires
allowing yourself to be immersed in the multicultural society and embracing diversity.

Remove personal biases or any stereotype that may impede understanding. You do
not want to be at the receiving end of a biased judgment, right? You don't want people
avoiding you just because of how they see other members of your group or culture.
Determine how much your family, friends and colleagues have 'dictated' how you
view or feel about other people or other groups, and identify which among these pre-
judgments are stereotypes that can damage relationships.

Make a personal commitment to develop communication skills appropriate in

multicultural settings. Your ability to develop intercultural communication skills
largely depends on how many and how much of these promises you are willing to
make:

I will make a commitment to seek information from persons whose cultures are from
my own.