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PlayShifu - Assignment

The document provides insights on marketing performance across various age groups, genders, placements, and keywords. Key findings include the age group 35-44 having the highest spend, the age group 45-54 with the best conversion rate, and the iPhone as the impression device with the highest spend. Additionally, it lists top-performing keywords and identifies non-performing keywords with maximum spend and no sales.

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iamsumitgupta007
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9 views3 pages

PlayShifu - Assignment

The document provides insights on marketing performance across various age groups, genders, placements, and keywords. Key findings include the age group 35-44 having the highest spend, the age group 45-54 with the best conversion rate, and the iPhone as the impression device with the highest spend. Additionally, it lists top-performing keywords and identifies non-performing keywords with maximum spend and no sales.

Uploaded by

iamsumitgupta007
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Questions pertaining to 1.

A+G

1. Which 'Age group' has the highest spend and how much?

Answer:
The age group 35-44 has the highest spend with a total of $ 45,798/-.

2. Which 'Age group' with Spends > $10,000 has the least CPL (Cost Per Lead)? Also,
mention the value.

Answer:​ The Age group of 45-54 has the least CPL at $ 0.26​.

3. Which 'Gender' in the 3 Age groups - "25-34", "35-44", 45-54" has the best CPL (Cost
Per Lead)? Also, mention the value.

Answer:
Female​ gender in the age group ​25-34​ have the best CPL of $​ 1.21​,
Male​ gender in the age group of ​35-44​ have the best CPL of ​$1.27​,
Female​ gender in the age group ​45-54​ have the best CPL of ​$0.26​.

4. Which 'Age Group' under Female has the best CTR (Click Thru Rate) %? Also, mention
the value.

Answer: The age group of ​55-64 u


​ nder Female has the best CTR of 1
​ .28%.

5. Which day had the lowest and the highest CPL (Cost Per Lead)?

Answer:
The day 1
​ 5-10-2019 has the highest​ CPL of $ 12.71
The day 1​ 8-10-2019 has the lowest​ CPL of $ 0.26.

6. Which 'Age group' with Spends > $10,000 has the best Conversion Rate%? Also,
mention the value.

Answer: Age group ​45-54​ spends $12,580 and has the highest conversion rate of ​57.14%.

7. Which 'Gender' in the 3 Age groups - "25-34", "35-44", 45-54" has the least
Conversion Rate%? Also, mention the value.

Answer:
Female ​gender in the age group of “25-34” has the least conversion rate of ​13.51%​.
Female ​gender in the age group of “45-54” has the least conversion rate of ​21.18%​.
Male ​gender in the age group of “45-54” has the least conversion rate of ​6.67%​.
8. What is the overall
a. Conversion Rate % = ​34.919%
b. CTR % = 1 ​ .024%
c. CPC = $​ 0.826
d. CPL = ​$2.36 for the month

Questions pertaining to 2. Placement

1. Which "Placement" under the "Platform" - Facebook has the

a. highest spend
Answer:​ Feed: News Feed, $ 56,832 .

b. best Conversions Rate%


Answer:​ Stories, 1100%

c. least CPL
Answer: R ​ ight Column, $ 0.044

d. least CTR %
Answer:​ In-stream Videos, CTR = 0.20%

2. Which "Campaign" under the "Platform" - Instagram has the

a. highest Leads:
Answer: C​ amp 3 with 617 leads

b. highest Conversion Rate%:


Answer: C​ amp 4 with 4
​ .17% conversion rate​.

c. least CPL:
Answer: C ​ amp 3 with a CPL of $26.20.

3. Which "Impression Device" has the highest spend? Also, mention the value.

Answer: i​ Phone​ is the Impression device that has the highest spend of $
​ 32,666​.

Questions pertaining to 3. Keyword

1. List top 3 keywords with best RoAS for the whole month under these campaigns

a. Camp 2:
● games for 5 year olds
● coding for kids
● learning resources

b. Camp 3:
● indoor games for kids
● toys for 5 year old
● girls stem

c. Camp 4:
● math games for kindergarten
● math games
● math manipulatives

d. Camp 7:
● boys gifts
● toys for boys
● kid games

2. List top 3 keywords that have the highest Sales for the month. Also, mention the
Sales value against the keyword.

Answer:
Keyword:​ stem toys for 5 year olds​, total sales= ​$1,286.81
Keyword: ​boys toys​, total sales= ​$1,208.82
Keyword: ​toys for boys​, total sales= ​$1,130.82

3. List 5 keywords that are non-performing keywords (i.e. Spent the maximum with no
Sales).

Answer:
The top non-performing 5 keywords are as follows:
1. gift for 5 year old girl
2. kids math
3. counting games
4. board games kid
5. toys

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