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Module 2

This module focuses on enhancing global engagement through effective communication strategies for intercultural interactions. It emphasizes the importance of understanding diverse cultures, utilizing digital tools, and developing verbal and non-verbal communication skills to address global problems. The module aims to prepare students to be educated global citizens capable of meaningful interactions in a connected world.

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0% found this document useful (0 votes)

17 views60 pages

Module 2

Uploaded by

Justin Montefalco

We take content rights seriously. If you suspect this is your content, claim it here.

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Download as PDF, TXT or read online on Scribd

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Global Identity

& Citizenship

MODULE 2
Language and Communication
Strategies for Global Engagement
MODULE 2
By the end of this module, students are expected to:

1. Evaluate effective communication strategies for intercultural

interactions in order to enhance global engagement skills.

2. Demonstrate enhanced verbal and non-verbal communication

skills through role-playing exercises and real-life scenarios.

3. Develop an appreciation for the importance of digital tools in

global communication and demonstrate a willingness to
explore and utilize these tools for effective global
engagement.
MODULE 2
What is global engagement?

• Dictionaries define ―global‖ as ―of or relating to the whole

world, worldwide; complete or comprehensive;‖

• Businessdictionary.com defines ―global‖ as ―pertaining to the

whole world, rather than a single country or region,‖
introducing a very specifically geographical sense.

• ―Global‖ has much wider scope than ―international,‖ which it is

now tending to replace, generating a far more all-encompassing
aspect.
MODULE 2
• ―Engagement‖ is more difficult, with the most common meanings
until recently being ―a formal agreement to get married,‖ ―an
arrangement to do something or go somewhere at a fixed time,‖ or ―a
job as a performer.‖

• There are more specialized meanings in medicine, finance, mechanics

(―condition of being in gear‖) and military terminology (―hostile
encounter or battle‖), and occasionally a more recent usage, ―the
feeling of being involved in a particular activity‖ is acknowledged.

• What these definitions all have in common is both a sense of

commitment and of there being two parties which interact. So
perhaps a good definition for our purpose is simply ―a committed or
meaningful interaction.”
MODULE 2

GLOBAL ENGAGEMENT
“a committed, meaningful interaction with the world
as a whole.”
MODULE 2
Why be engaged globally?

One reason is very instrumental — for our graduates to be

considered educated “global citizens” and/or “job-ready” in
today’s world, some level of international competence is required.

The other reason is more abstract, but perhaps more

compelling – with modern technology and transportation, the
world is indeed a smaller place. It has become trite to point out
that today’s big problems, requiring new and innovative solutions,
are Global engagement: committed, meaningful interaction with
the world as a whole.
MODULE 2

Global Problems Transcending National,

Cultural, and Generational Boundaries

• climate change
• melting of the polar ice cap
• extreme weather
• global flows of migrants and refugees
• airborne and waterborne pollution of the natural
environment and disease propagation
• terrorism and cyberterrorism
MODULE 2

To be prepared to live well and responsibly in this

current and future world, education must also include
engagement, not just fleeting exposure, to multiple
perspectives on these inescapable global problems.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

Language Learning:
Why Is Intercultural Communication Important?

Fast
Transportation
Connectivity, more
Global Media than ever, to
people worldwide

world wide web

Effective Communication Skills
Lesson 1: for Intercultural Interactions

• Working with the international community for economic

survival means countries and cultures can no longer operate
in a vacuum.

• Because of this, intercultural communication is no longer a

choice but a must.

• Misunderstandings resulting from a lack of familiarity with

another culture are often embarrassing. Blunders like these
can make it difficult, if not impossible, to reach an agreement
with another country or close a business contract with a
foreign partner. For travellers, a faux pas can also make
interactions more awkward.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

Intercultural Communication Definition

―the capacity to communicate with people

from diverse cultures”
Effective Communication Skills
Lesson 1: for Intercultural Interactions

Interacting effectively across cultural lines requires

perseverance and sensitivity to one another’s
differences. This encompasses the following:

language skills
customs
ways of thinking
social norms
habits
Effective Communication Skills
Lesson 1: for Intercultural Interactions

• There are many ways in which people all around the

world are similar, yet it is our differences that truly
define us.

• To put it simply, communication is the exchange of

ideas and information between individuals by any
means, verbal or otherwise.

• Sharing knowledge with others requires familiarity

with social norms, body language, and etiquette.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

Intercultural Communication Examples

There are several facets to intercultural communication

competence, from language skills to knowledge of social
practices and cultural norms. These capabilities are constantly
used throughout organizations and in all forms of
communication.
 Branding
 Business Relationships
 Advertising
 Public Relations and Media Events
Effective Communication Skills
Lesson 1: for Intercultural Interactions

BRANDING
It can be challenging
for multinational
corporations to find
appropriate product
names that will not
offend customers in
their target markets
due to linguistic
differences.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

BUSINESS
RELATIONSHIPS
Respecting the social
norms of another
culture requires an
understanding that
practices may vary.
Effective Communication Skills
Lesson 1: for Intercultural Interactions
ADVERTISING
There are innumerable examples of
poorly translated advertisements
across cultures that led to more
severe outcomes. This mishap could
have been avoided with more
thorough focus group testing of
intercultural communication.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

PUBLIC RELATIONS & MEDIA EVENTS

Working knowledge of the language is obviously necessary for
intercultural communication, but words alone can’t account for
how people will interpret things like tone of voice, the pace of
speech, gestures, and facial expressions.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

The Importance of Intercultural Communication

• Understanding our communication styles, habits, and

tendencies and how they may serve or work against us when
interacting with others from other cultural backgrounds is a
valuable personal benefit of studying
intercultural communication.
• As the world gets more interconnected, the ability to
communicate successfully across cultural boundaries is
becoming more and more vital. Since we are now able to
travel to more places, we are exposed to other cultures and
ways of living.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

The Importance of Intercultural Communication

The ability to communicate effectively across cultural

boundaries is crucial for the successful collaboration and
relationship-building of multiethnic and international
communities. It is also essential for avoiding and
resolving conflicts. One must learn about other people
and their customs and find common ground around the
world.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

Intercultural Communication Competence

Self-awareness
Empathy
Respect
Emotional Intelligence
Adaptability
Patience
Positivity
Effective Communication Skills
Lesson 1: for Intercultural Interactions

• Self-awareness: Recognizing how your personal views,

behaviors, and possible prejudices and stereotypes might
affect a conversation is a massive step in improving your
ability to have meaningful interactions with others.

• Empathy: Intercultural communication relies heavily on

empathizing with others and gaining insight into their
experiences.

• Respect: Even if you don’t agree with or appreciate

every aspect of another person’s or group’s culture, you
may still respect them by recognizing their right to do so.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

• Emotional intelligence: Learning to pick up on the subtleties of

communication is essential when working with people from
other cultures. Whether you get what is being communicated or
not depends on how well you use your senses, how well you
know yourself, and how well you can empathize with others.

• Adaptability: One of the goals of intercultural communication

is to teach people how to modify their way of speaking to
replace ambiguity, conflict, and antagonism with clarity,
harmony, and cooperation. That’s why it’s important to be
adaptable in our thinking, reactions, and interactions with others,
as well as in our speech, listening, and body language.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

• Patience: Effective communication across cultural

boundaries doesn’t happen immediately. That’s why you
need to have patience. Don’t rush through the process of
becoming well-versed in best practices; instead, take your
time and make them part of your routine. Due to cultural
differences, it may take more or less time than usual to
absorb new information.

• Positivity: Maintaining an optimistic attitude when

interacting with people of other cultures is crucial.
Misunderstandings occur all the time, and in most cases, it’s
not because someone was trying to be deliberately unclear.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

Improving Your Intercultural Communication Skills

Acquire Cultural Knowledge

• Discovering the world through the lens of other people’s
beliefs, values, and ways of expression is a fascinating and
eye-opening experience. Educating yourself on the
fundamentals of intercultural communication, such as
language and gestures, is just as important as expanding
your knowledge of the world’s diverse cultures.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

Improving Your Intercultural Communication Skills

Watch International Shows

• If you want to get a feel for how people speak in a different
culture, it’s better to see an international film in its original
language than to suffer through a bad English dub. If you’re
interested in learning more about Indian, Turkish, or Chinese
culture, you can find TV shows from those countries and
more on modern streaming platforms like Netflix.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

Improving Your Intercultural Communication Skills

Speak to People
• When you have coworkers or neighbors from other
countries, you gain access to a wealth of undiscovered
possibilities. In-depth conversations with people about their
backgrounds and the culture shock they may have felt upon
arriving in your country can yield a great deal of valuable
knowledge and perspective. If they are treated with respect
and dignity, people all around the world are happy to have
their voices heard.
Effective Communication Skills
Lesson 1: for Intercultural Interactions

Improving Your Intercultural Communication Skills

Take in What You Hear and See

• There are a wide variety of ways to enhance your
intercultural communication competence. Among these are
learning when to ask open-ended questions, stick to yes/no
answers, and decide when to use humor. The two most
crucial pieces of advice for improving your communication
skills are to listen attentively and to watch what others do.
Enhancing Verbal and Non-
Lesson 2: verbal Communication Skills
Enhancing Verbal and Non-
Lesson 2: verbal Communication Skills

• Working in a team requires much more than hard work, team

spirit, and readiness to work alongside a bunch of people.
The most important yet most ignored thing that is
responsible for a team’s success is effective communication.

• Communication is a vital part of any business environment

because it facilitates the flow of information.
Enhancing Verbal and Non-
Lesson 2: verbal Communication Skills

What is the main role of communication?

• Communication is all about the exchange of information
between two or more people. In any
organization, employees need to communicate with
one another to achieve desired outcomes.

• When it comes to team communication, the purpose of

interaction among the members is to share information
that is essential for achieving organizational goals.
Moreover, good communication makes it easy for team
members to coordinate with one another effectively.
Enhancing Verbal and Non-
Lesson 2: verbal Communication Skills

What are the four methods of communication?

Generally, there are several methods of

communication that individuals can use to exchange
information with one another. However, the 4 most common
methods of communication used in organizations are as
follows:
Verbal
Non-Verbal
Written
Visual
Enhancing Verbal and Non-
Lesson 2: verbal Communication Skills
Verbal communication is
the most common method
of communication used by
teams within organizations.
It is a communication
method in which the
information is exchanged
verbally. The individual
behaving as the source
transmits the information
by speaking words or
There are several factors that decide the
making patterns of sound,
effectiveness of verbal communication,
whereas the person at the
such as clarity of speech, tone, word
receiving end needs to
selection, speech rate, etc. Additionally,
listen to the words or sound
listening skills also matter a lot.
to get the information.
Enhancing Verbal and Non-
Lesson 2: verbal Communication Skills
Written communication is
another communication
method teams use to
disseminate information in
the form of words or
symbols written usually on
paper or similar materials.
The individual who wants
to communicate the
message or information
. The best thing about written
needs to write on a paper
communication is that it provides a
and the individual at the
record of information that one can
receiving end has to read
access and go through multiple
the information in order to times.
understand it.
Enhancing Verbal and Non-
Lesson 2: verbal Communication Skills

During non-verbal
communication,
information is
transmitted using
gestures, postures,
and facial
expressions. An
individual can
. convey information
using visual cues
like body language,
eye contact, etc.
Enhancing Verbal and Non-
Lesson 2: verbal Communication Skills

Visual
communication
makes use of signs,
drawings,
illustrations, graphics,
pictures, etc. to
transmit information
and messages. The
choice of the right
. visual elements can
Both verbal and written make it easier for
communication can make use of individuals to
visual elements to make the interpret the
information more understandable. information.
Enhancing Verbal and Non-
Lesson 2: verbal Communication Skills

9 Best Strategies for Effective Communication

Encourage One-to-One Communication

Let Everyone Speak in Meetings Prepare Yourself Beforehand
Make Use of Multiple Modes of Communication
Bring in Some Humour: Why So Serious?
Make Use of Communication Tools
.
Promote Feedback During Communication Sessions
Jot Down All the Key Points of a Discussion
Be Ready to Involve Yourself in Difficult Conversations
Enhancing Verbal and Non-
Lesson 2: verbal Communication Skills

.
Enhancing Verbal and Non-
Lesson 2: verbal Communication Skills

.
Utilizing Digital Tools for
Lesson 3: Global Communication

What is Digital Communication?

Digital communication is the use of online

tools like email, social media messaging and texting to
reach other individuals or a specific audience in order to
share a message. Even something as simple as reading
. the text on a webpage like this can be considered digital
communication.
Utilizing Digital Tools for
Lesson 3: Global Communication

Why is digital communication important?

• The whole world learned why digital communication was

important throughout the COVID-19 pandemic.

• Meetings shifted to video conference calls, and email

became the main way coworkers communicated with one
another, making it abundantly clear how important digital
communication is. Social distancing also meant that friends
and family couldn’t gather like they used to, so they had to
rely on texts, social media, and video calls to stay connected.
Utilizing Digital Tools for
Lesson 3: Global Communication

Why is digital communication important?

• Digital communication is important for governments, not

just because citizens expect more of it from governments,
but also because governments can get citizens more
meaningfully engaged by using digital communication.

• Digital communication can also streamline many processes

and make communication between different local
governments or agencies easier. This frees up time for more
important tasks and can reduce miscommunication or
generally poor internal communication.
Utilizing Digital Tools for
Lesson 3: Global Communication