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Unit V

The Frame Solutions mindset focuses on integrating individual concepts into holistic systems-level solutions that meet design criteria. It emphasizes the importance of making value judgments, envisioning scenarios, and structuring solutions through various methods such as Morphological Synthesis and Concept Evaluation. This approach encourages innovation teams to evaluate and refine solutions based on user and provider value, ultimately enhancing the overall effectiveness of the solutions developed.

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17 views7 pages

Unit V

The Frame Solutions mindset focuses on integrating individual concepts into holistic systems-level solutions that meet design criteria. It emphasizes the importance of making value judgments, envisioning scenarios, and structuring solutions through various methods such as Morphological Synthesis and Concept Evaluation. This approach encourages innovation teams to evaluate and refine solutions based on user and provider value, ultimately enhancing the overall effectiveness of the solutions developed.

Uploaded by

Anand HIREMATH
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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UNIT-V

Frame Solutions
The Frame Solutions mindset is about building on the concepts created in the
Explore Concepts mode, connecting them with each other to make systems-
level solutions that meet desired design criteria or principles. In this mode, the
mindset is also about integrating concepts into synergic solutions, compared to
Explore Concepts in which the mindset is about creating new concepts
independent of each other. The focus is also on making judgments about which
concepts and combinations of concepts bring most value to the insights and
principles generated in the previous modes.

MindSets : Conceiving Holistic Solutions


Mindsets: Conceiving Options
Mindsets: Making Value Judgments
Mindsets: Envisioning Scenarios
Mindsets: Structuring Solutions

Mindsets: Conceiving Holistic Solutions


Just as a painter working on a detail of a canvas steps back to gauge its effect
on the whole, innovation teams often step back from individual concepts and
begin to look for holistic systems-level solutions. In this mindset, the focus of the
team shifts from parts to the whole. Looking holistically at the pool of individual
concepts, generated during the earlier modes, the team begins to think about
how some of those individual concepts might be combined to form systems or
constellations of complementary offerings.
Mindsets: Conceiving Options
In the Explore Concepts mode, innovation teams are primarily focused on
generating concepts, whereas in the Frame Solutions mode, teams start to pay
attention to the space in between concepts, the relationships, or the connections
that tie them together. The mindset is about sensing affinities among concepts
and thinking of those connected concepts as a cohesive group.

Mindsets: Making value judgment


Thinking about important measures for evaluation is closely entwined with
conceiving options. At the same time that individual concepts are being
combined into solutions, it is natural to consider their pros and cons in light of
various criteria. The key is to identify criteria that have the most bearing on the
given situation and to judge how different solutions align across those criteria.
Mindsets: Envisioning Scenarios
While trying to find out the best possible solutions, a big part of the mindset in
this mode is about envisioning what an overall solution might look like or how it
might operate in the world. Creating stories about the future is also about
translating systems-level solutions into narratives that can help others
understand how the different components will work together. For doing this,
innovators are always trying to enhance their ability to narrate possible future
scenarios in compelling ways. Envisioning the future is often most effectively
imagined through visualizations expressed in diagrams, comic strips,
animations, videos, slide stacks, and similar media.
Mindsets: Structuring Solutions
In the Explore Concepts and Frame Solutions modes, teams generate a number
of ideas at varying levels of organization—from granular concepts to systemic
solutions. This mind set is about gathering all these ideas and creating
organizing structures, most often, arranged in hierarchies. Another way to
imagine this organizing structure is using matrix thinking in which selected
systemic solutions are on one dimension and a number of their attributes are on
the other. Examples of attributes include intended users, user needs, related
principles, user value, provider value, and strategic importance, among others.
Framing Solutions Methods:
6.1 Morphological Synthesis
6.2 Concept Evaluation
6.3 Prescriptive Value Web
6.4 Concept-Linking Map
6.5 Foresight Scenario
6.6 Solution Diagramming
6.7 Solution Storyboard
6.8 Solution Enactment
6.9 Solution Prototype
6.10 Solution Evaluation
6.11 Solution Roadmap
6.12 Solution Database
6.13 Synthesis Workshop
6.1 Morphological Synthesis: Organizing concepts under user-centered
categories and combining concepts to form solutions
What it does?
Morphological Synthesis is a method for solution generation that comes from
the engineering discipline. As a design method it starts with a set of categories
under which concepts are organized. You can use this method to organize
already generated concepts or generate new ones
How it works?

STEP 1: Select user-centered categories to organize concepts.


Make a list of user-centered categories that you want to organize your concepts.
These categories could be a list of user needs, user activities, product functions,
or even a list of design principles.
STEP 2: Create morphological chart with concepts filled in
List the categories in the first row. Show the related concepts below each
category.
STEP 3: Combine complementary concepts into solutions
Select concepts from each category, or column, and combine them with
complementary concepts from other columns to form combined concepts, called
solutions. Write a brief description of how the solutions are systemic in nature.
STEP 4: Compare and evaluate the different solutions
Rank and order your solutions according to their ability to meet as many of your
user-centered criteria as possible.
STEP 5: Move to evaluation and refinement of solutions
Document the solutions and discuss them.
How can these solutions be evaluated for further development?
How can they be refined as a complete solution?

6.2 Concept Evaluation: Rating concepts according to their value to users, providers,
and other stakeholders
What it does?
Concept Evaluation is a method for evaluating concepts according to how much
value they bring to users and providers. Concepts are evaluated with a
uservalue and a provider-value score. The two scores are translated into
coordinates so that the concepts could be plotted on a scatterplot diagram.
How it works?
STEP 1: Assemble a list of concepts to be evaluated
It is not uncommon to generate hundreds of concepts through ideation.
Through discussions, careful considerations, combining, and recombining
concepts, it is possible to define a finite number of concepts for evaluation.
STEP 2: Create your user value and provider value criteria
Refer to insights and principles from user research to determine what benefits
matter most to your targeted users. Examples of user value include statements
such as easy to use, reduces carbon footprint, or promotes community.
STEP 3: Create a concept evaluation matrix
Create a spreadsheet with your concepts listed in the first column and your user-
value and provider-value criteria listed in columns to the right as two separate
sections. Add a total value column for each user-value and provider-value
sections.
STEP 4: Score concepts
Select a scale to score each concept against the two different criteria—user
value and provider value. In most cases, a 5-point scale will be sufficient. Add
up the scores for each concept and record it in the “Total” columns at the end
of each criterion.
STEP 5: Plot concepts onto a map
Create a map with user value and provider value as the vertical and horizontal
axes. Plot the concepts in this map based on each concept’s total user-value
and provider-value scores.
STEP 6: Analyze the concept distributions
Draw a diagonal line connecting the high end points of the two scales. This
diagonal divides the map into two triangular areas. The concepts in the high
uservalue and high provider-value triangular area are to be considered high
priority.
STEP 7: Share these findings and discuss the next steps
Discuss the next steps based on these evaluations. Although the immediate
focus for further development should be on high-value concepts, the concepts
in the low-value triangle in combination with high-value concepts will also be
desirable to pursue for further development.

6.3 Prescriptive Value Web: Showing how value will flow among stakeholders
as new concepts are introduced in a system
What it does?
A Prescriptive Value Web is a network diagram showing all the stakeholders in
the system as nodes. The values that are exchanged through the system are
shown as links connecting the nodes. It shows new relationships among
stakeholders if a possible concept is to be implemented.
How it works?
STEP 1: List stake holders and key concepts
List all the stakeholders that would be affected by the implementation of key
concepts that you want to visualize. The stakeholders include customers, your
organization, partnering organizations, competing organizations, suppliers,
distributors, retailers, relevant government agencies, and any other entity that
may be introduced by the new concept you are considering.
STEP 2: Describe the relevant value flows
Consider the full range of values that will be exchanged as the result of your
concepts. Beyond common values like money, information, materials, and
services, consider other values that you want to track, such as goodwill and
customer loyalty.
STEP 3: Create a draft Prescriptive value web
Draw a network diagram with nodes representing stakeholders and
links(arrows) representing value flows. If new nodes are introduced as part of
your key concepts, show them too.
STEP 4: Compare Prescriptive and Descriptive Value Webs.
Refer to your Descriptive Value Web created in the Know Context mode and
juxtapose it with this Prescriptive Value Web to see how your concepts will alter
the existing system by adding new value.
STEP 5: Review and refine the value web
Discuss the value web with team members and experts to test and challenge
the underlying assumptions.

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