CDA First Assignment
CDA First Assignment
3. Conclusion
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This chapter mainly deals with the relationship between language and ideology and how such
relations are shown in the analysis of a specific discourse. It included achievements and
limitations of Marxism. This chapter also discusses merits of locating ideologies in language
structure or language events. The section “language and ideology” deal with the concept of
discourse and process of its analysis also includes the investigation of linguistic features which
ideologically invested in a discourse or text. This part of the book also deals with Gramsci’s
concept of Hegemony and sees the process; how language changes in a discursive practice to
maintain ideology and balance the social forces. In the end, it discusses some limitations of
ideology.
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I. Location of Ideology
Ideology invests language in various ways and at various levels hence, language can be the
property of structure or event. Ideology can be present in both structures which are the outcomes
of past events and conditioning the present event and it can be located in event themselves.
Placement of ideology is an underlying language practice it could be present in; structure, codes
or formation.
Ideology can be positioned in a discursive event (text production and interpretation) itself.
Discursive text represents ideology as a process that goes on event and allows the transformation
and fluidity to be highlighted. Ideology resides in the text; it’s not possible to “read off” the
ideology from the text. Ideologies cut of boundaries of situation types of institutions; we need to
The entities in the structure which are articulated and rearticulated are not all codes or registers
they can be smaller entities such as; lexicon, generic scripts, sets of politeness etc. it is more
related with the contrasting lexicalization or turn taking system and transfers ideology which
closely harmonies with the concept of hegemony (maintaining rule without force).
Hence, ideology is both present in structures and the events themselves and ideology reproducing
and transform the conditioning structures where economic and political conditions as an
Discourse
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“Language use” imbricated to the social relations and social processes having various properties
including linguistic forms appears the text can be considered as a notion for discourse. Discourse
as a social imbrication process is linked with the idea that language is a material form of
ideology and language is invested by ideology. Ideology lays effect on discourse which causes
creation and constant recreation of relation among subjects and objects which settle the social
world. For instance; family including father, mother, grandparents etc. all shaped in ideological
processes on discourse.
Discourse analysis
Discourse is complex concept made of three elements i.e. social practice, discourse practice, and
text and analysis of discourse is mainly concerned with all three dimensions’ analysis and its
interpretations.
Text
The “Form” or the content including lexemes, coherence, presuppositions, implicatures, and
metaphors etc. all collectively makes a text. Some formal features of text sometimes are
ideologically invested. Style of a text is maybe ideologically significant. The style selection can
III. Hegemony
Hegemony originated in Lenin, and it was elaborated by Gramsci during the analysis of Western
cultural, political, and economic aspects in society. It is like a construction of treaty in between
two classes; one which want to rule and second who has to accept the rule and its political, moral
and cultural values. In hegemony, ruling class through language manipulates ideas and control
society by giving their own ideology. The basic concept of hegemony is that a man can not only
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explanation and perceptions and through this process the worldview of the ruling class becomes
the worldview of the whole society. Gramsci deals ideology as an action, he takes ideology in
The word we write or speak is the result of social interaction and dominant ideologies of times.
A word is always linked with the cultural mean which condition us to think in particular ways
e.g. the stratification in the society in hierarchical manner like; the bourgeois and proletariat.
Hegemony represents; political, economic control and shows interests in making it normal for
the subjugated class to accept with active consent. Hence, hegemony is a process in which sub
ordinate class remains in subordination and dominant class maintain their control without fight.
Ideology in general
Discourse relations are ideologically invested to sustain or weaken power relations. Power
relations affect the discourse practices in scientific or theoretical discourse. It opposes ideology
and science or theory and doesn’t imply that all discourses are ideological. Hence, concept of
“Ideology in general” is not always applicable. Ideologies are just arises in the society which are
ideologies.
There could be an ideological combat in our everyday talk but not all types of discourses or texts
are equally mixed with the ideologies e.g. instead of scientific discourses the ads are more into it.
Though an ideology is hidden in our thoughts and lies in our brains and seems as a common
sense still it can be identified and we can see through it. Through the use of CDA we can detect
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ideologies, beware of and criticize that ideology. But during criticism we need to be cautious
about we can accidently support another ideology. In short, we need to beware of standing up
against ideology and we should use detection, analytical approach to discern and comprehend the