Chapter 1
Chapter 1
Strategic leadership
By
Strategy
A set of actions that managers take to increase their
company’s performance relative to rivals.
Strategic management
the art and science of formulating, implementing,
and evaluating cross-functional decisions that enable
an organization to achieve its objectives
Why strategic management is both art and science ?
Strategic management focuses on integrating management:,
marketing, finance/accounting, production/operations,
research and development, and
computer information systems to achieve organizational success.
Strategy formulation
includes developing a vision and mission, identifying an
organization’s external opportunities and threats,
determining internal strengths and weaknesses,
establishing long-term objectives, generating alternative
strategies, and choosing particular strategies to pursue
Strategy implementation
requires a firm to establish annual objectives,
devise policies, motivate employees, and allocate
resources so that formulated strategies can be
executed
Strategy evaluation
reviewing external and internal factors that are the
bases for current strategies, measuring
performance, and taking corrective actions
Perform
External
Audit
Perform
Internal
Audit
?
Non-financial
Financial Benefit
Better problem-avoidance
Lesser resistance to change
Financial Benefits:
Improved productivity
Improved sales
Improved profitability
CHAPTER ONE