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Day 8 Doc Design

The document outlines strategies for effective communication design, focusing on clarity and accessibility for diverse readers. It emphasizes the importance of visual hierarchy, document flow, and consistent styling to enhance reader engagement and comprehension. Additionally, it provides practical tips for early career professionals on organizing information and presenting it in a user-friendly manner.

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wkurlinkus7386
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113 views15 pages

Day 8 Doc Design

The document outlines strategies for effective communication design, focusing on clarity and accessibility for diverse readers. It emphasizes the importance of visual hierarchy, document flow, and consistent styling to enhance reader engagement and comprehension. Additionally, it provides practical tips for early career professionals on organizing information and presenting it in a user-friendly manner.

Uploaded by

wkurlinkus7386
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Document

Design for
People Who
Don’t Read
Dr. Will Kurlinkus
DEI
Discussion
Class 1 & 3
What Should I Be Doing With the Articles?
1. Name the article, link to it, and credential the author
2. A brief description of what the article was about. Make sure to
focus on the challenges and solutions (who, what, where, when,
why).
3. What information is useful to early career professionals in your
field: what tips, tricks, guidance, etc. did they give. What specific
tasks would this help an early career professional in your industry
do?
4. What examples did they use to illustrate that information? Do you
buy the evidence? Is it credible? Why?
5. Give at least 2 relevant quotes illustrating the problem and/or its
solution if there is one.
6. At the top of the entry, tell me relevant topics covered for the class.
Example Summary From the Ground Zero
Reading
Topics: Negotiating stakeholders, client collaboration, public building projects
The chapter “Ground Zero” by landscape design professor Barbara Faga describes the challenges
of creating a public monument (the 9/11 memorial) with numerous vocal stakeholders including
New York Citizens, real estate developers, professional architects, and the city government.
Early career real estate developers who have to interact with such stakeholders to get any
commercial development done might benefit from the errors and successes mentioned in the
article. For example, one of the early errors was that designers brought models for citizen review
before they got any citizen feedback—these were immediately rejected. Faga describes, “when
commercial interests presented an uninspired vision of office and retail spaces, the public
response was ‘not so fast’”. The solution turned out to be “Listening to the City” a massive public
forum with over 5000 citizens describing their desires about the space. Ultimately Faga describes
the need to listen to the public Before committing resources to design while balancing public
sentiment with builder expertise: “The public wants to be informed. They want to know what else is
out there, what other communities are building, and what the latest trends in design are.”
What made Faga’s chapter particularly credible and interesting was her incorporation of quotes
from multiple stakeholders (often with conflicting viewpoints) that participated in the design—from
average citizens to developers who didn’t like that the citizens had so much say.
Why are we doing research log
#2? In your small group read &
summarize what the valuable
resources section of the final
report is (pg 5 IR Scenario and
pg. 7 Valuable Resources).
What are the goals of this
section? The main claims
about your sources that you
will need to prove?
Reminder Point Evidence Analysis for Log 2,
Email Case 2, and Valuable Resources
Section

POINT: WHAT ‘S THE MAIN CLAIM OF THIS EVIDENCE: GIVE ME AT LEAST 2 SOURCES ANALYSIS: WRITE A FEW SENTENCES IN
PARAGRAPH? THAT PROVE THAT CLAIM. CREDENTIAL YOUR OWN WORDS ABOUT WHAT THIS
THEM, COMBINE SUMMARY AND QUOTE, EVIDENCE ACTUALLY STATES ABOUT YOUR
LINK TO THE SOURCE. FINAL GOAL (NOT JUST OF THIS PARAGRAPH
BUT OF THE LARGER PAPER). WHAT DO YOU
RECOMMEND BASED ON IT?
15 Minutes: Gather Resources for Email
Case 2 in A Discussion Forum

• Types of Research You Should Think About Gathering (must be from Jan 2020 or after):
o Discussion of Current Trends on Hybrid Work in Your Industry
o The Benefits of Hybrid Work to Your Company
o The Benefits of Hybrid Work to the Different Populations of People that Aditya Lucas Cares About
o Job Ads From Competitors
o Descriptions of Current Hybrid Policies that You Might Propose
• Not all of these are required types of benefits (hint, some are, check the email case).
• For each of the topics you choose you need to synthesize 2-3 sources. That means citing, quoting,
describing them, linking to them,
1. Design for Dual
Stream Reading &
Satisficing: Imagine 2
levels of writers the
employee who wants to
read everything and the
employee who is
scanning for the most
important information.
Create clear
routes/vectors for each.
2. Document Flow:
Vectors and the
Economics of Attention.
Where are You Guiding
Your Readers Eye? Where
Do You Encourage
Scanning/Flow and Where
Do You Stop it?
3. Document
Grouping & Sections:
How to You Make it
Clear to Your Reader
What the Different
Levels of Your
Document Are? And
Which Sections Work
Together?
4. Visual Hierarchy: Create
clear groupings and levels to
your document using visual
hierarchy. As you precede from
title, to heading, to subheading,
to paragraph—text should
precede from larger and bolder
to smaller and lighter.
5. Don’t Create
Random Layouts
• Place text and objects on your
pages and slides on a grid.
Don’t place objects and
images that violate your grid
floating free.
• Use the rule of thirds to divide
your grid.
6. Font: Don’t Go Wild With Fonts.
• Count: Stick to 2 in general. 1 for headings and 1
for body text. I recommend an sans-serif like
arial for headings and a serif like Times New
Roman for your body text.
• Size: Stick to just a few font sizes in general as
well. Most business documents only use 1. But if
you want to go up a size for headings, that’s fine.
• Styling: You may use italics, bold, and small
caps to style your documents. DO NOT use all
caps or underline.
• Uniformity: Create a visual hierarchy and stick to
it. Are your heading level 1s all bold, level two all
bold + italics?
7. Good Headings

• Designed with use in mind.


• Should tell us what is in the
paragraphs below, working with topic
sentences.
• Should be specific.
• Should be visually distinct & distinct
content wise.
• Should be parallel (grammatically)
and uniform (visually).
8. Styling Lists
• Lists cannot stand alone: You must have a heading and/or a
paragraph that introduces your reader to their content.
The following items must be completed by September 3 or the new
site launch will have to be delayed:
o add new logo
o set up analytics
o test on multiple browsers
• Lists with longer items should have a bolded or italicized key word or
phrase at their start.
You’ll enjoy a variety of dessert options from our caterers:
• Cakes: chocolate lava cake, carrot cake with cream cheese
frosting, and pastel de tres leches
• Ice creams: vanilla, chocolate, strawberry, and dulce de leche
• Pastries: eclairs, sweet potato pie, treacle tart, and tarte des
alpes
• Truffles: cappuccino, black forest, caramel, and champagne white
chocolate
• Choose the right styling for a list: numbers for things that should have an
order/chronology, bullets for everything else.

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