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Lesson 2. Search Techniques Tools

This lesson focuses on advanced search techniques and tools to efficiently locate relevant information for business research. Students will learn to use Boolean operators, specialized databases, and effective search strategies to improve their search results. The session includes practical activities like search demonstrations and discussions on the reliability of sources.

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magbanuajayann5
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3 views

Lesson 2. Search Techniques Tools

This lesson focuses on advanced search techniques and tools to efficiently locate relevant information for business research. Students will learn to use Boolean operators, specialized databases, and effective search strategies to improve their search results. The session includes practical activities like search demonstrations and discussions on the reliability of sources.

Uploaded by

magbanuajayann5
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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LESSON 2

Search
Techniques
and Tools
Objectives
By the end of the session, students should be able to:

1. Use advanced search engine techniques to locate


relevant information efficiently.
2.Identify and utilize specialized databases for
business research.
3.Apply Boolean operators, keywords, and filters to
refine search results.
Topics:
• Importance of effective search strategies in
professional and academic settings.

• Overview of common tools (Google,


databases, etc.).
Using Search Engines
Effectively
Using search engines effectively means knowing how to search smartly to find
the exact information you need quickly. Instead of just typing random words,
you use specific tips to make your search better.

For example:
1. Use the Right Words
2.Use Quotation Marks
3.Use Filters
4.Learn Special Tricks
5.Check Your Sources
1. Basics of search engine functionality.
2.Google Advanced Search techniques:
• Using quotes for exact phrases.
Sub • Excluding terms with the minus (-)

Topics operator.
• Searching within specific sites or domains
(e.g., site:.edu).
• Using filetype:pdf for document searches.
• Combining search operators for precision.
What is a Search
Engine?
• A tool designed to retrieve information from the
internet based on user queries.
• Examples: Google, Bing, Yahoo, DuckDuckGo.
• Emphasize Google as the most widely used search
engine globally.
A. Crawling:
• Search engines send automated programs (bots
or spiders) to discover web pages.
• Crawlers follow links to find new and updated
How Search content.

Engines Work
B. Indexing:
• The information collected during crawling is
organized and stored in a database (index).
• Web pages are categorized based on keywords,
topics, and content.
C. Ranking:
• When a query is entered, the search engine
ranks results based on relevance.
• Factors affecting ranking:
How Search ⚬ Keywords in content.
⚬ Page authority (e.g., backlinks).
Engines Work ⚬ User engagement (e.g., click-through rates).
⚬ Freshness of content.
Why Results Differ
• Different search engines may rank pages differently
due to their algorithms.
• Google’s focus on personalization: Results may vary
based on location, search history, and device.
• Organic vs. Paid Results:
• Organic results are ranked by relevance.
• Paid results (ads) appear at the top or side, labeled
as "Sponsored."
Challenges in Basic
Search
• Too much irrelevant information.
• Misinformation or unverified content.
• Difficulty finding scholarly or credible sources.
1. Search Demo
• Objective: Demonstrate how to perform an effective
search and explore how search results are ranked.

Activity Plan:
• Steps:
a. Open a search engine (e.g., Google) in front of the

Search Demo & class.


b. Type in a basic search query: “Time management
Think-Pair-Share strategies”.
c. Show the search results and point out:
￭ The top results (usually ads or highly-ranked sites).
￭ Snippets (brief summaries under the links).
￭ Websites with .edu, .gov, or .org domains, which
are often more reliable.
d. Click on one or two results to discuss the content and
reliability.
2. Think-Pair-Share (10-15 minutes)
• Objective: Encourage students to reflect on how

Activity Plan:
search engines rank pages and what makes a website
reliable.

Search Demo & • Steps:


a. Think: Ask students to silently think about the

Think-Pair-Share question:
￭ “Why do you think some pages rank higher than
others in a search?”
b. Pair: Have students pair up and discuss their ideas
with a partner.
c. Share: Invite a few pairs to share their thoughts with
the class.

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