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Mock Practice 1

Share My Lunch (SML) is a social enterprise that has provided 100,000 free school meals over four years, funded by meal purchases. Despite its success, SML faces negative publicity regarding CEO salaries, budget cuts for meals, and poor volunteer conditions. The document calls for a strategic plan to ensure SML's sustainability over the next five years.

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13 views4 pages

Mock Practice 1

Share My Lunch (SML) is a social enterprise that has provided 100,000 free school meals over four years, funded by meal purchases. Despite its success, SML faces negative publicity regarding CEO salaries, budget cuts for meals, and poor volunteer conditions. The document calls for a strategic plan to ensure SML's sustainability over the next five years.

Uploaded by

Wabbit The rabbit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Mock Practice 1 [17 marks]

1. [Maximum mark: 17]


Share My Lunch (SML)

Read the resources and answer the questions that follow.

Resource 1 – News article

Share My Lunch claims it has served 100 000 free school meals over the last
four years, but is everything okay?

SML’s promise: you buy one meal, they’ll donate another!

Source: [left] Daderot, 2016. Lunch - Hessisches Landesmuseum Darmstadt [online] Available at:
https://commons.wikimedia.org/wiki/File:Lunch_-_Hessisches_Landesmuseum_Darmstadt_-
_Darmstadt,_Germany_-_DSC00671.jpg [Accessed 10 May 2021]. Source adapted.
[right] Steffen, 2006. Meal in Taizé with the new cup [image online] Available at:
https://commons.wikimedia.org/wiki/File:Taize-meal-new_cup.jpg [Accessed July 9, 2021]. Source adapted.
Share My Lunch (SML), a privately owned social enterprise, has just shared its 100 000 th
healthy free meal with local school children.

SML’s vision statement is, “To ensure that no child goes hungry at school by
providing healthy free meals to those in need”. The Global Health Organization’s
recent data (Table 1), which is based on schools in 42 countries, provides
evidence of the positive impact of healthy meals.

Table 1: The impact on schools of introducing healthy meals

SML was created by a group of students who were volunteering at a shelter


providing free breakfasts to homeless people, during which they realized that
many recipients were school-aged children. The central idea of the enterprise is
that, for each lunch produced by SML and purchased by a customer, a free healthy
lunch is donated to a school child in a lower-than-average income area in that
community. The free lunches are delivered to the schools on a daily basis.

As a start-up, SML was financed in 2018 through donations and staffed mostly by
volunteers. Today, it has 10 paid managers and a chief executive officer (CEO).
The launch of SML was accompanied by a significant media event supported by
the government and a number of well-known sport and media celebrities. Now,
SML generates 80 % of its revenue through sales of its lunches.

Despite its enormous success, SML has recently had some issues with negative
publicity and uncertainty over its new strategic direction. A number of
dissatisfied volunteers have collectively and anonymously written several
negative posts on social media referring to:

the very high salaries of the CEO, while volunteers receive no pay
the reduction of the budget for providing healthy free meals to school
children, which comes at a time when the prices for SML’s paid-for lunches
have increased and concerns over food quality have arisen
the poor working conditions and declining motivation of SML’s volunteers.

The management of SML have not replied to media requests to confirm or deny
these accusations.

Resource 2 – Social media posts from a dissatisfied volunteer

* business transparency: the open sharing of information from a business to its


consumers

Resource 3 – Internal email from SML’s CEO to all managers regarding the
enterprise’s new strategic direction
Using all the resources provided and your knowledge of business
management, recommend a possible plan of action to ensure the
sustainability of SML for the next five years. [17]

© International Baccalaureate Organization, 2025

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