GOVERNMENT CITY COLLEGE, HYDERABAD

(AUTONOMOUS)

Re-Accredited with 'B++' Grade by NAAC

Hyderabad

Bachelor of Business Administration

(CBCS)
SYLLABUS

DEPARTMENT OF
BUSINESS MANAGEMENT
2023-2024

i
 BBA Course Structure and
Syllabus As per CBCS Guidelines
With Effect from 2023-2024

1STYEAR
SEMESTER–I

Course Code Course Title HPW Credits Exam Hrs. Marks

ELS1 English (First Language)-1 4 4

3Hrs 80U+20I
SL 1 Second Language –1 4 4
3Hrs 80U+20I
AECC1 Environmental Science 2 2
1.5Hrs 40U+10I
DSC101 Principles of Management 5 5 3Hrs. 80U +20I

DSC102 Basics of Marketing 5 5 3Hrs. 80U +20I

DSC103 Business Economics 5 5 3Hrs. 80U +20I

Total Semester Credits 25 25

SEMESTER–II

Course Code Course Title HPW Credits Exam Hrs. Marks

ELS2 English (First Language)-2 4 4

3 Hrs. 80 U+ 20 I
SL 2 Second Language –2 4 4
3 Hrs. 80 U+ 20 I
AECC2 Basic Computer Skills 2 2
1.5 Hrs. 40 U+ 10 I
DSC201 Organizational Behavior 5 5 3Hrs. 80 U +20 I

DSC202 Business Statistics 5 5 3Hrs. 80 U +20 I

DSC203 Financial Accounting 5 5 3Hrs. 80 U +20 I

Total Semester Credits 25 25

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 BBA (CBCS) Syllabus 2023– Govt City

2NDYEAR
SEMESTER–III
Course
Course Title HPW Credits Exam Hrs. Marks
Code
ELS3 English (First Language)-3 3 3
3Hrs 80U+20I
SL 3 Second Language –3 3 3
3Hrs 80U+20I
a) Communication Skills
SEC1 2 2 1½Hrs. 40U +10I
b) Professional skills

a) Basic Quality Management

SEC2 2 2 1½Hrs. 40U +10I
b) Advanced Computer skills

DSC301 Human Resource Management 5 5 3Hrs. 80U +20I

Introduction to Information 4T+ 60U+20P+
DSC302 Technology 2P 5 3Hrs. 20I
DSC303 Financial Management 5 5 3Hrs. 80U +20I

Total Semester Credits 24/25 25

SEMESTER–IV
Course
Course Title HPW Credits Exam Hrs. Marks
Code
ELS4 English (First Language)-4 3 3
3Hrs 80U+20I
SL 4 Second Language –4 3 3
3Hrs 80U+20I
a) Leadership and Management
SEC3 Skills 2 2 1½Hrs. 40U +10I
b) Universal Human Values
a) Start Up Opportunity and
SEC4 Feasibility 2 2 1½Hrs. 40U +10I
b) Business Policy and Strategy
DSC401 Business Law and Ethics 5 5 3Hrs. 80U +20I
DSC402 Marketing Research 5 5 3Hrs. 80U +20I
DSC403 Management Science 5 5 3Hrs. 80U +20I

Total Semester Credits 25 25

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 BBA (CBCS) Syllabus 2023– Govt City

III YEAR
SEMESTER–V
Course Exam
Course Title HPW Credits Marks
Code Hrs.
ELS 5 English (First Language) – 5 3 3 3 Hrs 80 U +20 I

SL 5 Second Language 5 3 3
3Hrs 80U+20I
GE -501 Mobile Commerce 4 4 3Hrs. 80U+20I
a) Entrepreneurship Development
DSE501 b) Business Analytics 5 5 3Hrs. 80U +20I

A. Financial Markets and Services(F)

B. Brand Management(M)
DSE502 C. Organization Development (HR) 5 5 3Hrs. 80U +20I

A. Analysis of Investment in Financial

Assets (F)
DSE503 5 5 3Hrs. 80U +20I
B. Retail Management (M)
C. Performance Appraisal and Counseling
(HR)
Total Semester Credits 25 25

Electives
(F) Finance
(M) Marketing
(HR) Human Resource Management

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 BBA (CBCS) Syllabus 2023– Govt City

SEMESTER–VI

Course Exam
Course Title HPW Credits Marks
Code Hrs.
ELS 6 English (First Language) – 6 3 3 3 Hrs 80U+20 I
SL 6 Second Language 6 3 3 3 Hrs 80U+20 I
DSE 601 a) Supply Chain Management 5 5
b) Business Intelligence and Data 3Hrs 80U+20I
Visualization
A. Banking(F)
B. Buyer Behavior (M)
DSE 602 5 5 3Hrs. 80U +20I
C. Leadership and Change Management
(HR)
A) Insurance (F)
B) Customer Relationship
DSE603 5 5 3Hrs. 80U +20I
Management (M)
C) Compensation Management (HR)
PR 601 Project Report 3 Grade
VV 601 Viva voce 1 Grade
Total Semester Credits 21 25
Total All Semester Credits 150

Electives
(F) Finance
(M) Marketing
(HR) Human resource management
* Project Report and Viva Voce will be evaluated for total of 100 marks and converted to Grade

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 BBA (CBCS) Syllabus 2023– Govt City

ELS: English Language Skill; SLS: Second Language Skill; AECC: Ability Enhancement
Compulsory Course; SEC: Skill Enhancement Course; DSC: Discipline Specific Course; DSE:
Discipline Specific Elective; GE: Generic Elective; T: Theory; P: Practical; I: Internal Exam; U:
University Exam; PR: Project Report; VV: Viva-Voce Examination; F: Finance; M: Marketing;
HR: Human Resource Management.

Note: If a student should opt for “a” in SEC in III semester, the student has to opt for
“a” only in IV semester and so is the case with “b” and “c”. In the case of DSE also
the rule applies.

OSMANIA UNIVERSITY
PROPOSED SCHEME FOR CHOICE BASED CREDIT SYSTEMS
(CBCS) IN BBA (GENERAL) PROGRAMME

SUMMARY OF CREDITS

Credits Per
Sl. No. Course Category No. of Courses Credits
Course
1 English Language 4 4/3 20
2. MIL 4 4/3 20
3. AECC 2 2 4
4. SEC 4 2 8
5. GE 1 4 4
Project Report
6. 1 3 3

Viva-voce
7. 1 2 2

7. DSC 12 5 60
8. DSE 6 5 30
Total 36 150
NSS/NCC/Sports/Extra Upto 6 (2ineachyear)
Curricular
Credits Under NON–CGPA
Up to 4 (2 in each
Summer Internship
after I&II years)

Note:
1) IT lab will be evaluated through a practical exam.
2) At the end of third year there will be a comprehensive viva-voce on all subjects studied & project undertaken
during sixth semester and evaluation of project report.
3) Grades are awarded to both the project viva-voce and project report as per University Norms.
4) Colleges are instructed to have tutorial/practicals for every subject through group/individual student
presentations, assignments, mini projects etc. and make the curriculum more student centric as per the
latest guidelines of UGC.

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 BBA (CBCS) Syllabus 2023– Govt City

MODEL PAPER FOR BBA (CBCS)

Code No.
FACULTY OF MANAGEMENT

I, II, III & IV SEMESTER (NEW) EXAMINATION,

2022-2023

INTERNAL EXAM (Max Marks–15)

I) Multiple Choice Question 10bits 10x½=5Marks

II) Fill in the blank 10x½=5Marks

III) Short Answer Question 5x1=5Marks

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 BBA (CBCS) Syllabus 2023– Govt City

MODELPAPERFORBBA(CBCS)
FACULTYOFMANAGEMENT

I, II &III YEAR (NEW) EXAMINATION,2019

Time:3Hours (Max Marks–80)

SECTION–A

Answer any five questions (5X4=20Marks)

1.

2.

3.

4.

5.

6.

7.

8.
SECTION – B

II. Answer the following questions (5X12=60)

9. a)
OR
b)

10. a)
OR
b)

11. a)
OR
b)

12. a)
OR
b)

13. a)
OR
b)

v
I -SEMESTER

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 BBA (CBCS) Syllabus 2023-2024 Govt City College

COURSE NO. AECC-1

ENVIRONMENTAL STUDIES
COURSE OBJECTIVES:
The objective of this course is to enable students to understand the basic knowledge
on environment source of alternative energy, water conservation, pollution and other
environment related issues

UNIT-I: ECOSYSTEM, BIODIVERSITY & NATURAL RESOURCES: (15hrs.)

1. Definition, Scope & Importance of Environmental Studies.

2. Structure of Ecosystem–Abiotic & Biotic components Producers, Consumers, Decomposers,
Food chains, Food webs, Ecological pyramids)
3. Function of an Ecosystem: Energy flow in the Ecosystem (Single channel energy flow
model)
4. Definition of Biodiversity, Genetic, Species & Ecosystem diversity, Hot spots of
Biodiversity, Threats to Biodiversity, Conservation of Biodiversity (Insitu & Exsitu)
5. Renewable & non – renewable resources, Brief account of Forest, Mineral & Energy
(Solar Energy & Geothermal Energy) resources
6. Water Conservation Rainwater harvesting & Water shed management.

UNIT–II: ENVIRONMENTAL POLLUTION, GLOBAL ISSUES & LEGISLATION:

(15hrs.)
1. Causes, Effects & Control measures of Air Pollution, Water Pollution
2. Solid Waste Management
3. Global Warming & Ozone layer depletion.
4. Ill effects of Fire works
5. Disaster management–floods, earthquakes & cyclones
6. Environmental legislation: -
(a) Wildlife Protection Act (b) Forest Act (c) Water Act (d)Air Act
7. Human Rights
8. Women and Child welfare
9. Role of Information technology in environment and human health

FIELDSTUDY: (5hrs.)
Pond Ecosystem
Forest Ecosystem

REFERENCE BOOKS:
1. Environmental Studies-from crisis to cure–by R. Rajagopalan (Third edition) Oxford
University Press.
2. Textbook of Environmental Studies for undergraduate courses (second edition) by Erach
Bharuch
3. A textbook of Environmental Studies by Dr. D.K. Asthana and Dr. Meera Asthana
4. Environmental Studies (2019), R Venkateshwara Rao, HPH

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 BBA (CBCS) Syllabus 2023– Govt City

Course No. DSC – 101

PRINCIPLES OF MANAGEMENT
OBJECTIVE:

1. To provide a broad and integrative introduction to the theories and practice of management.
2. To focus on the basic areas of the management process and functions from an organizational
viewpoint.
3. To enable students to understand the role, challenges, and opportunities of management
4. To gain exposure to Line and Staff Management concepts
5. To understand emerging managerial issues.

UNIT-I: INTRODUCTION TO MANAGEMENT:

Meaning, definition, concept, scope, and principles of management; Evolution of management
thought - Management theories- classical, behavior, system, contingency, and contemporary
perspectives on management. Management art or science and management as profession.
Process and levels of Management Introduction to Functions (POSDCORB) of Management.

UNIT-II: PLANNING–IMPORTANCE:
Planning–Importance, objectives, process, policies and procedures, types of planning, Decision
Making-Process of decision making, Types of decision, Problems involved in decision making.
Planning tools and techniques

UNIT- III: ORGANIZING:

Meaning, importance, principles of organizing, span of management, Patterns of organization–
formal and informal organizations, Common organizational structures; departmentalization,
Authority-delegation, centralization and decentralization, Responsibility – line and staff
relationship

UNIT-IV: STAFFING:
Sources of recruitment, Selection process, Training, Directing, Controlling – Meaning and
importance, Function, span of control, Process and types of Control, Motivation, Co-ordination–
Need and types and techniques of co-ordination - Distinction between coordination and co-
operation - Requisites for excellent co-ordination - Systems Approaches and co-ordination.

UNIT-V: EMERGING ISSUES IN MANAGEMENT:

Total Quality management, Technology Management, Talent and Knowledge Management,
Leadership, Organizational change and Development, Corporate Social responsibility, Corporate
Ethics

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 BBA (CBCS) Syllabus 2023– Govt City

REFERENCE BOOKS:
1. Robbins,
S.P.,&DeCenzo,A.D.FundamentalsofManagement.NewDelhi:PearsonEducation.
2. Harold Koontz &Heinz Weinrich, (2018) Essentials of Management,10thEdition, Tata
McGraw-H ill Education, New Delhi.
3. T. Ramasamy (2018) Principles of Management, Himalaya Publishing House, Mumbai.
4. L.M. Prasad, Principle and Practice of Management, SultanChandandSons,6thedition.
5. Gupta, Sharma and Bhalla; Principles of Business Management; Kalyani Publications; 1sted.
th
6. P.C. Tripathi & P.N. Reddy, (2015) Principles of Management,5 Edition, Tata
McGraw-Hill Education, New Delhi.
7. Singh, “Principles and Practices of Management and Organizational Behaviour,2016
1sted, Sage Publication.
8. P Subba Rao, “Principles of Management, (2018), HPH.

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 BBA(CBCS) Syllabus 2023–2024 Govt City College

COURSE NO. DSC- 102

BASICS OF MARKETING
OBJECTIVE:
1.To provide an exposure to the students pertaining to the nature and Scope of marketing,
2.To give the student an understanding of the basic philosophies and tools of marketing
management.
3. To learn about the concept of market segmentation
4. To understand the concept of PLC and marketing strategies
5. To know the factors determining promotion mix

UNIT-I: INTRODUCTION OF MARKETING:

Nature, Scope and Importance of Marketing, Evolution of Marketing; Core marketing concepts;
Production concept, Product concept, Selling concept, Marketing concept. Marketing
Environment: Micro and Macro Environment–Digital marketing, Marketing ethics

UNIT-II: MARKET SEGMENTATION:

Target Market and Product Positioning: Levels of Market Segmentation, Bases for Segmenting
Consumer Markets, Bases for Segmenting Industrial Markets. Target Market and Product
Positioning Tools.

UNIT-III: NEW PRODUCT DEVELOPMENT:

Introduction to and Meaning of a New Product. Need and Limitations for Development of a New
Product, Reasons for Failure of a New Product, Stages in New Product Development and
Consumer Adoptions Process.

UNIT-IV: PRODUCT & PRICING DECISIONS:

Concept of Product, Product Life Cycle (PLC), PLC marketing strategies, Product Classification,
Product Line Decision, Product Mix Decision, Pricing Decisions: Concept of Price, Pricing
Methods and Pricing Strategies

UNIT-V: PROMOTION MIX:

Concept of Promotion Mix, Factors determining promotion mix, Promotional Tools –Types of
Advertisement, Sales Promotion, Public Relations & Publicity and Personal Selling; Distribution:
Designing Marketing Channels Channel functions, Types of Intermediaries.

REFERENCE BOOKS:
1. Kotler Philip, Gary arm strong, Praful lay. Agnihotri, EU Haque, “Principles
of Marketing”,2018, 18th Ed, Pearson Education Prentice Hall of Indi...
2. Paul Baines, Chris Fill, Kelly page, “MarketingManagement”,2018,15 Ed., Oxford University
Press.
3. Kotler, P., Armstrong, G., Agnihotri, P. Y., & Ul Haq, E.: Principles of Marketing: A South
Asian Perspective, Pearson.
4. Dr. Sriramulu, “Basics of Marketing, (2019), HPH
5. Ramaswamy, V.S.& Nama Kumari, S.: Marketing Management: GlobalPerspective-
Indian,2019SagePublishing
6. Context, Macmillan Publishers IndiaLimited.4. Rajan Saxena,
“MarketingManagement”,2009, 4thEd.TataMcGrawH
st
7. Roger J. best, “Market–BasedManagement”,2009,1 Ed. PHI Learning Pvt. Ltd.

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 BBA (CBCS) Syllabus 2023– Government City

COURSE NO. DSC-103

BUSINESS

ECONOMICS
OBJECTIVE:
1. The Purpose of this course is to apply micro economic concepts and tools for analyzing
business problems
2. To make students aware about cost concepts
3. To make accurate decision pertaining to the business firms.
4. To understand tools and techniques of microeconomics
5. To make the students understand market structure and dynamics

UNIT-I: BUSINESS ECONOMICS NATURE AND SCOPE:

Introduction to business economics, characteristics, nature and scope concept of opportunities
Cost, Incremental cost. Time perspective, Discounting, and equi-marginal principle- Economics
as a tool for decision making

UNIT–II: DEMAND CONCEPTS & ELASTICITY OF DEMAND:

Concept of Demand Determinants of demand, law of demand, exception to the law of demand,
elasticity of demand, types of demand elasticity, uses of demand elasticity. Concept of Supply,
Determinants of Supply, Law of Supply, Elasticity of Supply.

UNIT–III: PRODUCTION AND COST CONCEPTS:

Theory of production, production function, Input output combination, short run production laws,
law of diminishing marginal returns to scale, ISO-quant curves, ISO-cost curves

UNIT–IV: BUDGET LINE:

Cost concepts, cost classification, CVP analysis short run cost curves and long run cost curves,
Experience curve. Economies and is economies to the scale, economies of scope.

UNIT–V: MARKET STRUCTURES AND PRICING:

Concept of market, structures, perfect competition market and price determination, monopoly and
abnormal profits, monopolistic competition market, price discrimination. Oligopoly, features of
oligopoly, syndicating in oligopoly, kinked demand curve, price leadership and market
positioning.

REFERENCE BOOKS:
1. Dominik Salvatore ,(2015) Principal of Micro Economics (7thEdn) oxford University
Press.
2. Dr.D N Mithani, (2018) Managerial Economics Theory and Application, HPH
3. Varshney & Maheshwari, Managerial Economics, Juptan Publication, New Delhi
th
4. Lipsey and Crystal (2008) Economics International (15 Edn) Oxford University Press.
th
5. Kutosynnis (1979) Modern Microeconomics(5 Edn) McMillan Publishers
th
6. Rubin field and Mehathe (Microeconomics(7 Edn) Pearson Publishers.

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BBA (CBCS) Syllabus 2023– Government City

II -SEMESTER

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 BBA (CBCS) Syllabus 2023– Government City

COURSE NO. AECC-2

BASIC COMPUTER SKILLS

OBJECTIVE:
The objective of this courses to enable student to understand today the basic computer concepts
related office environment.

UNIT–I: INTRODUCTION TO COMPUTATION AND COMPUTERS:

Introduction to Computation and Computers, components of computer CPU, Types of Memory,
Types of computers – Software, Hardware Definition- Input devices (keyboard, MICR, OCR,
OMR), Graphic input devices (Mouse, Graphic Tablet, Joystick), output devices (Printers- Impact
& non-impact printer)-Introduction to Software, classification of software, Evolution of operating
system, functions of operating system, Types of operating system.

UNIT-II: INTRODUCTION TO WORD PROCESSING :

Creating - Editing and saving documents - Formatting features of word processing – Working with tables and
graphs - Preview and printing documents. Word Process : Presentation – Preparing slideshows - Creating,
Editing and Saving slide shows - Templates - Animations – Built-in presentations - Customized
presentations

REFERENCE BOOKS:

1. Computer fundamentals,2e ,A.K.Sharma, University Press.

2. Introduction to computers, TataMcGrawHill, Alexis Leon & Mathews Leon
3. Introduction to information technology,2e, JohnWiley & sons,Turban,Rainer,Potter
4. Computer fundamentals, Pearson, Anita Goel
5. Fundamentals of computers, Raja Raman, PHI
6. Basics of Computer Skills, TulasiRam,2019

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 BBA (CBCS) Syllabus 2023– Govt City
COURSE NO DSC 201

ORGANISATIONAL BEHAVIOUR

OBJECTIVE:
1. To gain understanding of concepts of Organization Behavior
2. To learn theories of motivation
3. To gain knowledge on group processes and group dynamics
4. To learn and understand the meaning and importance of change
5. To gain insights on the factors influencing organizational culture

UNIT-I: ORGANIZATIONAL BEHAVIOR:

Meaning, importance and historical development of organizational behavior, Factors influencing
organizational behavior. Perception and Attribution- concept, nature and process, Factors
influencing perception. Values and Attitudes. Personality - Stages of personality development,
Determinants of personality. Personality traits, big 5 personality traits Concept and theories of
learning.

UNIT– II: MOTIVATION:

Concept, Importance, and theories of motivation. Leadership - concept, characteristics, theories
and styles of leadership, Managerial grid, Leadership continuum and Leadership effectiveness.

UNIT-III: GROUP DYNAMICS:

Meaning of groups and group dynamics, Formation, Characteristics and Types of groups,
Theories of group dynamics, Group cohesiveness- Factors influencing group cohesiveness-Group
decision making process. Types of teams. Analysis of Interpersonal Relationship: Transactional
Analysis, Johari Window.

UNIT– IV: MANAGEMENT OF CHANGE:

Meaning and importance of change, Factors contributing to organizational change, Change agents,
Resistance to change – causes of and dealing with resistance to change, Organizational Development-
meaning and process.

UNIT-V: ORGANIZATIONAL CULTURE, CONFLICT AND EFFECTIVENESS:

Concept of Organizational Culture, Distinction between organizational culture and organizational
climate, Factors influencing organizational culture, Morale-concept, and types of morale.
Managing conflict, Organizational Effectiveness - Indicators of organizational effectiveness,
Achieving organizational effectiveness. Organizational Power and Politics.

REFERENCE BOOKS:
1. Robbins,P.Stephen-OrganizationalBehavior-concepts,controversies&Applications-Prentice
Hall of IndiaLtd.,NewDelhi,1988.
2. Luthans Fred-Organizational Behavior- McGraw Hill Publishers Co. Ltd.,
NewDelhi,1988.
3. Rao,VSPand Narayana. -Organization Theory & Behavior -
KonarkPublishersPvt.Ltd.,Delhi,1987.
4. Prasad,L.M-Organizational Theory &Behavior- SultanChand&Sons,NewDelhi,1988.
5. Sekaran,Uma-Organizational Behavior-text& cases -
TataMcGrawHillPubLtd.,NewDelhi,1989.
6. Aswathappa.K. -Organizational Behavior–Himalaya Publishing House,
Mumbai,18thEdition,2018.

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO.DSC-202
BUSINESS STATISTICS
OBJECTIVE:
1. To provide a student an understanding of basic statistical tools to apply for management
problems and analysis.
2. The learn data gathering, tabulation
3. To apply measures of central tendency
4. To understand the significance of dispersion
5. To learn about skewness, kurtosis, correlation, and regression.

UNIT–I: STATISTICS:
Definition, Nature, Scope and Importance of Statistics, Statistics and Computers, Limitations of Statistics,
Application of Statistics. Data Collection and Analysis: Methods of Data Collection, Primary and Secondary
Data, Classification and Tabulation, Presentation of data - Diagrams, Charts and Graphs.(Theory &
Problems)

UNIT–II: MEASURES OF CENTRAL TENDENCY:

Definition, Measures of Central Tendency (Meaning and properties) - Mean, Median, Mode Deciles,
Quartiles, Percentiles. (Simple Problems).

UNIT –III: Measures of Dispersion:

Range, Quartile Deviation, Mean Deviation, Standard Deviation, Variance, Coefficient of Variation.
(Meaning and Simple Problems)

UNIT – IV : Skewness and Kurtosis (SK):

Introduction, Measures of SK, Relative measures of SK –Advantages and Disadvantages. Moments–concepts–
Calculation – Kurtosis.

UNIT–V: CORRELATION AND REGRESSION ANALYSIS:

Correlation – Scatter Diagram, Karl Pearson’s Coefficient of Correlation, Spearman’s Rank Correlation.
Linear Regression – Least Square Approach, Relation between Correlation and Regression

REFERENCE BOOKS:
1. Gupta SC: “Fundamental of Statistics”7thEd, Himalaya Publishers House,2019.
nd
2. Sharma JK: “Business Statistics”2 Edition Pearson Education,2007.
3. Arora, PN, Arora, Sumeet and Arora, Amit: “Managerial Statistics”, S. Chand, IstEd.,2009.
nd
4. Bharadwaj, RS: “Business Statistics”, Excelbooks,2 Ed,2008.
5. JK Singh, BusinessMathematics,2018, HPH.

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO.DSC-203

FINANCIAL ACCOUNTING
OBJECTIVE:
1. To familiarize students with the mechanics of preparation of financial statements
2. To understand corporate financial statements
3. To analysis and interpretation financial statement
4. To learn Ratio analysis
5. To gain knowledge of Indian accounting standard

UNIT-I: INTRODUCTION TO FINANCIAL ACCOUNTING:

Accounting as an Information System, Importance and Scope, Limitations; Users of accounting
information--Branches of accounting. Accounting Principles, Accounting Concepts, Principles
and Conventions–Generally Accepted Accounting Principles (GAAP).

UNIT-II: TYPES OF BOOKS (PRIMARY AND SECONDARY):

The Accounting Equation Rules of Debit and Credit; Recording Transactions in Journal;
Preparation of Ledger Accounts; ledger balancing; Opening and Closing Entries, Preparation of
Trial Balance.

UNIT-III: PREPARATION OF FINANCIAL STATEMENTS:

Trading Account, Profit & Loss Account and Balance Sheet, Adjustment Entries, understanding
contents of financial statements of a joint stock company as per the Companies Act 2013.

UNIT-IV: FINANCIAL STATEMENT ANALYSIS USING RATIOS:

Financial statement analysis, sources of information, Techniques of financial statement analysis:
Horizontal analysis, Vertical analysis, and Ratio Analysis; Financial Ratios: Meaning and
Usefulness of Financial Ratios. Analysis of ratios- Liquidity Ratios, Solvency Ratios, Profitability
Ratios and Turnover Ratios; Limitation of ratio analysis.

UNIT–V: INDIAN ACCOUNTING STANDARDS (IND-AS):

Concept, benefits, procedure for issuing Ind- AS in India, salient features of Ind-AS issued by
ICAI; International Financial Reporting Standards (IFRS): Main features, uses and objectives of
IFRS, IFRS issued by IASB.

REFERENCE BOOKS:
1. Tulsian, P.C., Financial Accounting, Pearson
2. T.S.Grewal, Introduction to Accountancy, Sultan Chand
3. Maheshwari, S.N.& Maheshwari, S.K. Financial Accounting for B.Com.,
CA,CS,&ICWA(Foundation) Courses, Vikas Publishing House Pvt. Ltd.
4. Ghosh,T.P., Financial Accounting for Managers, Taxmann Allied Services(P)Ltd.
5. Balwani ,Nitin, Accounting and Finance for Managers
6. Jain,S.P.& Narang, K.L., Advanced Accountancy.
7. Santhi Vedula, Financial Accounting,2019, HPH

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BBA (CBCS) Syllabus 2023– Govt City

III -SEMESTER

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 BBA (CBCS) Syllabus 2023– Govt City
COURSE NO.SEC-1(a)
(a) COMMUNICATION SKILLS

COURSE OBJECTIVE:

1. To provide the essentials of communication skills

2. To equip the students with effective listening, speaking and writing skills
3. To impart the knowledge on basic digital literacy

COURSE OUTCOMES
1. Students will understand the importance of communication skills
2. Develop competence in oral, written and visual communication
3. Understand current technology related to the communication field

https://www.ugc.ac.in/pdfnews/1825419_Draft-LIFE-SKILLS-JEEVAN-KAUSHAL-17- 03-2021.pdf

Communication Skills: 1 Listening- Speaking-Reading - Writing and Different Modes of Writing

Digital Literacy - Effective Use of Social Media - Non-Verbal Communication

1. Taylor, Shirely, Communication for Business, New Delhi: Pearson Education.

2. Kalia, Business Communication: A Practice-Oriented Approach, Wiley
3. Chauhan, Soft Skills: An Integrated Approach to Maximise Personality, Wiley
4. Bailey, Stephen, Academic Writing: A handbook for International Students, Routledge
5. Hogue, Ann, First Steps in Academic Writing, Person Logman.
6. UGC – Jeevan Kausha

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 BBA (CBCS) Syllabus 2023– Govt City
COURSE NO. SEC-1(b)

SEC 1 (b) PROFESSIONAL SKILLS

OBJECTIVE:

1. To equip the students with necessary professional skills

2. To enable students, explore their career opportunities through necessary training
3. To impart skills of understanding and practicing Etiquettes

COURSE OUTCOMES
1. Develop a planned approach towards career and life
2. Gain ability to match skills and interests with a chosen career path
3. Develop interview skills and professional etiquette

https://www.ugc.ac.in/pdfnews/1825419_Draft-LIFE-SKILLS-JEEVAN-KAUSHAL17-03-
2021.pdf

A: Career Skill: Resume Skills - Interview Skills - Group Discussion Skills - Exploring Career
Opportunities Skills.
B. Team Skills : Presentation Skills - Trust and Collaboration - Listening as a Team Skill -
Brainstorming - Social and Cultural Etiquettes- Internal Communication

SUGGESTED BOOKS
1. McGrath E.H., Basic Management Skills for All, Prentice Hall of India Pvt. Ltd.
2. Barun K. Mitra, Personality Development and Soft Skills, Oxford University Press
3. Sherfield, R.M., Montgomery, R.J., Moody, P.G., Developing Soft Skills, Pearson
4. Bhardwaj, Professional Communication, Wiley
5. UGC-Jeevan Kaushal

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. SEC-2

(a) BASIC QUALITY MANAGEMENT

OBJECTIVE:
Quality is the most significant characteristic of product or service in today’s world. This course
introduces traditional and modern quality perspectives.

UNIT–I: INTRODUCTION:
The concept of Quality. Quality Dimensions. Product and Service Quality. Inspection, Statistical
Quality Control, Quality Assurance and Total Quality Management. Conventional Quality
Management versus Total Quality Management. Evolution of TQM. Historical perspectives of TQM–
Deming, Juran, Crosby and Taguchi’s Contributions. Customer and supplier focus on TQM.
Benefits and Costs of TQM.

UNIT–II: TOOLS AND TECHNIQUES OF TQM:

Statistical Tools- Check Sheets, Histograms, Scatter Diagrams, Pareto’s Chart, Regression
Analysis & Control Charts. Cause and Effect Diagrams, The Five Why’s, Five S’s, Kaizen, JIT,
Quality Circles, Gantt Chart and Balanced Score Card. Dimensions of Service Quality. An
overview of TQM in Service Organizations.

REFERENCE BOOKS:
1. Sunil Sharma,“Total Engineering Quality Management”,2003,Macmillan India Ltd.
2. Ron Basu,“Implementing Quality: A Practical Guide to Tools and
Techniques”,2016,THOMPSON.
3. Kanishka Bedi,“Quality Management”, Oxford University Press.
4. Mujkherjee,PN,“Total Quality Management”,2007,PHI.
5. R.P.Mohanty&R.R.Lakhe,“TQM in the Service Sector”,JaicoBooks.2016

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO.SEC-2(b)
ADVANCED COMPUTER SKILLS

COURSE OBJECTIVES
1. To provide basic understanding on Data and its importance in understanding information.
2. To equip the students with different types of data analysis techniques.
3. To empower the student with Data Analysis techniques with advanced Excel.

UNIT – I: FUNCTIONS AND FORMULAS

Understanding Screen Layout - Creating Auto List & Custom List - Entering, Selecting and Editing Data -
Understanding References (Relative, Absolute & Mixed) - Working on Various Functions & Formulas -
Common Basic Functions - Logical Functions - Text Functions - Date & Time Functions - Lookup & Reference
Functions - Mathematical Functions - Conditional Functions - Referring Data from Different Worksheet &
Workbook Formula–Auditing -Various Calculation Techniques - Working on Ranges

UNIT -II: PRESENTATION OF DATA:

Sorting Techniques - Various Data Filtering Techniques - Formatting Techniques - Conditional Formatting -
Number Formatting - Table Formatting - Protecting Sheets & Files - Understanding Various Excel Window
Techniques - Viewing Excel Spreadsheet in various Layouts - Advanced Printing Techniques - Templates –
Themes; Data Analysis Tools - Data Consolidation - Text to Columns - Flash Fill - Remove Duplicates -
Advanced Data Validation Techniques - What-if Analysis - Goal Seek - Data Table - Solver – Scenarios;
Working with Tables - Creating Charts - Understanding Sparklines (Line, Column, Win/Loss) - Pivot Tables &
Pivot Charts.

SUGGESTED BOOKS
1. Excel Bible: John Walkenbach, Wiley.
2. Excel Data Analysis - Modeling and Simulation: Hector Guerrero, Springer.
3. Excel Functions and Formulas: Bernd Held, BPB Publications.
4. Microsoft Excel : Data Analysis and Business Modeling: Winston, PHI
5. Fundamentals of Computers and Information System, Srivastava, Wiley

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO.DSC-301

HUMAN RESOURCE MANAGEMENT

OBJECTIVE:
The aim of this course is to introduce to student the basic concepts related to Human Resource
Management which can form foundation to understanding advanced concepts in managing human
resources in an organization.

UNIT–I: INTRODUCTION TO HUMAN RESOURCE MANAGEMENT AND ENVIRONMENT:

Functions of Human Resource Management. Managerial and operative role of Human Resource
Management. Personnel Management vs. Human Resource Management –Strategic Management
Approach. The Role of Globalization in HR Policy and Practice.

UNIT–II: ACQUIRING HUMAN RESOURCES:

Human Resource Planning and Alignment – Job Analysis and Design. Job Description, Job
Specification and Job Evaluation, Job- Restructuring – Job Rotation, Job Enlargement and
Job Enrichment. Recruitment and Selection – Placement – Induction and Orientation. Line and
Staff.

UNIT–III: DEVELOPING HUMAN RESOURCES:

Training and Development – Employee Training and Retraining – Assessing Training Needs and
Designing Training Programmes. An overview on employee orientation: Career Planning and
Development: Role and Significance of Career Planning – Impact of Career Planning on
Productivity.

UNIT-IV: LABOUR MANAGEMENT:

Industrial Relations and Industrial Disputes. Principles and guidelines for effective handling of
Industrial Disputes and Industrial Relations – Standing Orders – Role and Contents of standing
orders–Labour Relations and Collective Bargaining–Employee Health and Safety.

UNIT–V: REWARDING HUMAN RESOURCES:

Performance Appraisal – Methods and needs for Performance Appraisal – Organization Climate
and its impact on HRM. Components of Organization Culture. Quality of Work Life –
Determinants of quality of work life. Impact of QWL on Organization Climate and Culture.

REFERENCE BOOKS:
1. Human Resources- Bernandin H.John. TMH
2. Managing Human Resources–WayneE. Casio.–TMH
3. Human Resources Management–David Lepakand Mary Gowan–Pearson
4. Human Resources Management–Decenzo and Robbins–JohnWilley
5. Human Resource Management. Texts and Cases.-TMH
6. Human Resource Management, P Subba Rao,HPH,2009
7. Human Resource Management, SenGupta, 20181stEdition, Sage Publication

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. DSC-302

INTRODUCTION TO INFORMATION

TECHNOLOGY

OBJECTIVE:
The Objective of this course is to familiarize management students to basics of IT, its applications
and importance to present day management and organization.

UNIT-I: INTRODUCTION TO IT:

Computer Systems-Hardware-I/O devices, Memory devices, Processors-Software -classification
of software- systems software, Application software- Operating Systems- Definition- Types of OS-
Understanding of GUI- Networks-Definition-Types of Network-LAN, WAN-Network Topologies-
Physical Communication Media-TCP/IP, OSI Model.

UNIT–II: INTRODUCTION TO IS:

Definition of Data, Information & Knowledge, IS- MIS, DSS, Expert Systems–Types of IS-
Operation, Tactical, Strategic MIS- Executives Information Systems (EIS)– Definitions-Data
Base, DBMS, Advantages & Disadvantages of DBMS- Ethical and Social Issues in IS.

UNIT-III: MULTIMEDIA CONCEPTS:

Definition of Multimedia - Multimedia devices - Multimedia Formats - Audio formats- Video
Formats-Compression/Decompression Issues-Business Applications of Multimedia.
UNIT–IV: INTERNET & SECURITY ISSUES:
Internet – History- Internet Addressing and architecture-WWW – Architecture-Browser-Servers-
Search engines -Internet Services- Email- Chatting- Messaging- Groups- Social Networking-
Internet in Business- definition of e-commerce, m-commerce- types of online business-Security
Issues in Internet.
UNIT–V: OFFICEMANAGEMENTAPPLICATIONS:
Intranets, Extranets, VPN- Internet Telephony - Group ware- audio and video Conferencing-
Wireless Communication - WLANS- Definitions of Blue tooth - Wi Fi- Wi Max – RFID - Use of
Spread sheets for office - spread sheet applications (MS-EXEL) - Use of Databases for the Office
(MS-ACCESS)-Data base applications.

REFERENCE BOOKS:
1. Kenneth C.Laudon & Jane P.Laudon- Management Information Systems-Managing the
Digital Firm, Pearson Education, FourthEdition2008.
2. Turban, McLean, Wetherbe-Information Technology For Management, Wiley Student Edition-
Fourth Edition.
3. Leonard Jessup, JosephValacich–Information Systems Today, Why MIS matters, Pearson
Education–Low Price Edition, Second Edition.
4. EffyOz- Management Information systems, Thomson Course Technology, Fifth Edition.

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 BBA (CBCS) Syllabus 2023– Govt City
COURSE NO.DSC-302 (PRACTICAL)

INFORMATION TECHNOLOGY-LAB
OBJECTIVE:
The aim of this course is to give a management students practical experience on working in typical
office software like MS-OFFICE.

UNIT-I: MS-EXCEL:
Basic features: Creating, Naming Saving, Editing and Printing of Worksheets. Data Entry-Manual
and Automatic Formatting cells and Cell referencing. Creating and using formulas and Functions
Use of Copy, Move and Paste Options. Data And Graphical Options: Filling a Series, sorting data,
querying of data. Working with graphs and charts.

ADVANCED OPTIONS OF MS-EXCEL:

a) Statistical tools–use statistical functions such as average, Standard Deviation, ANOVA, etc.
b) Financial Tools–use of Financial Functions such as NPV, IRR etc.
c) Date Functions
d) Building Simple Macros.

UNIT–II: MS-ACCESS:
Creating a data base and tables by different methods-Entering and Editing Data-Sorting, Filtering
and Displaying data. Creating & querying using forms. Creating & printing reports and labels.
Transfer of data between Excel & Access.

REFERENCE BOOKS:
1. David Whigham,“Business Data Analysis Using Excel”,Oxford University Press, Indian
Edition.
2. Paul Cornell,“ Accessing & Analyzing DATA with MS-EXCEL”.
3. R&D,“IT Tools and Applications”,Macmillan India Ltd.
4. SanjaySaxena,“A First Course in Computers–Based on Windows Office XP”,Second Edition
–Vikas Publishing House.

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO.DSE-303

FINANCIAL MANAGEMENT

OBJECTIVE:
To acquaint students with the techniques of financial management and their applications for
business decision making.

UNIT–I: NATURE OF FINANCIAL MANAGEMENT:

Finance and relation with other disciplines; Scope of Financial Management; Profit Maximization
Vs. Wealth Maximization Vs. Value Maxim in Traditional and Modern Approach of FM;
Functions of finance–Objectives of Financial Management; Investment Decision, Financing
Decision, Current Assets Management Decision and Dividend Decision - Organization of finance
function.

UNIT–II: CONCEPT OF TIME VALUE OF MONEY:

Concept of Time Value of Money, compounding, discounting, present value, future value, and
annuity; capital budgeting –meaning, features; applications of Discounted Cash Flow (DCF)in
capital budgeting, calculation of NPV and IRR

UNIT-III: SOURCES OF LONG-TERM FINANCE:

Sources of Long-term finance-features of equity shares, preference shares, debentures, long term loans;
Capital Structure – meaning, determinants of capital structure; cost of capital–component costs of
capital, weighted average cost of capital; Dividend Policy Decision –types of dividends, determinants of
dividend policy.

UNIT-IV: WORKING CAPITAL MANAGEMENT:

Gross Vs networking capital, determinants of working capital; Management of Cash -Preparation
of Cash Budgets (Receipts and Payment Method only); Cash management technique (Lockbox,
concentration banking)

UNIT-V: RECEIVABLES MANAGEMENT–OBJECTIVES:

Credit Policy, Cash Discount, Debtors Outstanding and Ageing Analysis; Inventory Management
(Very Briefly)- ABC Analysis; Minimum Level; Maximum Level; EOQ (Basic Model); Reorder
Level; Safety Stock.

REFERENCE BOOKS:
th
1. Eugene.F.Brigham, Fundamentals of Financial Management, The Dryden Press, 6
edition,1992
2. M.Y.Khan & P.K.Jain, Financial Management, Tata McGraw Hill Publishing Co.Ltd.
th
3. Prasanna Chandra, Fundamentals of Financial Management, Mc Graw Hill Education, 6
edition,2015
th
4. I.M. Pandey, Financial Management, Vikas Publishing House,11 edition,2015
5. J.V. Horne& J.M.Wachowicz, Fundamentals of Financial Management, Prentice Hall of
th
India, 13 edition,2009.
th
6. Rustogi, Financial Management, Tax Mann, 5 edition,2011.

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BBA (CBCS) Syllabus 2023– Govt City

IV SEMESTER

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. SEC-3(a)

(A) LEADERSHIP AND MANAGEMENT SKILLS

OBJECTIVES:

1.To develop critical thinking, managerial abilities and organisation skills in students
2.To equip the students to take effective decisions by coordinating the teams
3.To enhance the capabilities of being team members and manage networks

Leadership Skills - Managerial Skills - Entrepreneurship - Innovative Leadership and Design

Thinking - Ethics and Integrity

https://www.ugc.ac.in/pdfnews/1825419_Draft-LIFE-SKILLS-JEEVAN-KAUSHAL-17-03-
2021.pdf

REFERENCE BOOKS:

1. Leadership and Management Skills-V.Sudha, A Patrick & Maria Pavitra-Professional Books Publisher
2. Robbins, S. P., & DeCenzo, A. D. Fundamentals of Management, Pearson Education, New Delhi
3. Harold Koontz & Heinj Weihrich, Essentials of Management, Tata McGraw-Hill Education, New Delhi.
4. L.M. Prasad, Principles and Practice of Management ,Sultan Chand and Sons,
5. McGrath E.H., Basic Management Skills for All, Prentice Hall of India Pvt. Ltd.
6. UGC-Jeevan Kausha

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO.SEC-3
(b) UNIVERSAL HUMAN VALUES
COURSE OBJECTIVES

1. To help students understand the importance of values in individual, social, career, and national life.

2. To motivate students to learn from lives of great and successful people who followed and practised
human values and achieved self-actualization.

3. To convey the message of Universal Human Values and encourage students to practice the Universal Human
Values for a developing a better society

https://www.ugc.ac.in/pdfnews/1825419_Draft-LIFE-SKILLS-JEEVAN-KAUSHAL-17- 03-2021.pdf

Universal Human Values - 1 Love and Compassion - Truth - Non-Violence - Righteousness - Peace – Service-
Renunciation (Sacrifice) Tyag

SUGGESTED BOOKS

1. A Foundation Course in Human values and Professional Ethics, R.R. Gaur, R. Sangal, G.P Bagaria, Excel
books,

2. Universal Human Values, Archana Sharma, Iftekhar Ahmed, Asian publications

3. Professional Ethics and Human Values, R.S. Naagarazan, New Age International Publishers, 4. UGC –Jeevan
Kaushal

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. SEC-4(a)

STARTUP OPPORTUNITY AND FEASIBILITY

COURSE OBJECTIVE
1. It helps the students to acquaint themselves with the special challenges of starting new ventures and
introducing new product and service ideas.
2. To learn about identifying business opportunities
3. To lean about market and technical feasibility for business

Unit I: Windows of opportunity: Environmental change, Technology- new products and pioneers, Market
evolution- niches and opportunities, Industrial development- linkages and opportunities, Types of entrepreneurs.
Understanding opportunity: Criteria for an opportunity, opportunity evaluation, cost of evaluation, execution
trumps opportunity; risk, uncertainty and ambiguity; approaches to opportunity evaluation

Unit II: Building the Business Plan: Beginning Considerations: Building a competitive advantage. The strategic
management processes. Conducting a feasibility analysis. Forms of Business ownership. Franchising and
entrepreneurship. Buying an existing business. Marketing and financial considerations: Building a powerful
marketing plan, E-commerce and Entrepreneur, Pricing strategies, Choosing the right location and layout

SUGGESTED BOOKS:

1. Greg Clydesdale Entrepreneurial Opportunity: The Right Place at the Right Time
2. Wise S and Feld B Startup Opportunities: Know When to Quit Your Day Job
3. Timmons, J.A. and Spinelli, S.: New Venture Creation– Entrepreneurship for the 21st century. McGraw Hill
4. Start Up Management- Nuzhath Khatoon-Professional Books Publisher
5. Galloway S Post Corona: From Crisis to Opportunity
6. Robert P Singh Entrepreneurial Opportunity Recognition Through Social Networks
7. Vasanth Desai, “Dynamics of Entrepreneurial Development and Management”, HPH,Millenium
8. S.S. Khanka, “Entrepreneurial Development”, S. Chand & Co. Ltd.
9. Poornima. M Charantimath, “Entrepreneurial Development and Small Business Enterprises” Pearson
Education

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. SEC- 4 (b)

(b) BUSINESS POLICY AND STRATEGY

COURSE OBJECTIVES:
1. To acquaint the students with understanding the business environment and design strategies to meet
challenges.
2. Learn about the role of Macro economic factors that affect Business Policy
3. To focus on designing plans and policies.

UNIT– I: INTRODUCTION TO BUSINESS POLICY AND STRATEGY:

Strategy, Strategic Management Process, Establishing Corporate directions – Vision, Mission and Objectives.
Crafting and Executing Business Policy and Corporate Planning. Strategic Intent, Strategy decision making
Environmental Analysis for Business Policy FormulationsEvaluating a Company’s External and Internal
Environmental analysis for creating business policy and strategy

Unit II MACRO ECONOMIC FACTORS FOR STRATEGY IMPLEMENTATION

Macro Environmental factors; Demographic elements, Political forces, Economic elements, Socio-cultural
factors, Technological Issues. Strategy Formulation-Strategy Formulation; Business-Level, Functional Level
Strategy, Strategy analysis and choices Competitive analysis and advantages: Generic strategies, Choice based
strategies, Tailoring Strategy to fit specific industry, Strategy for Leaders, Challengers, weak crisis Businesses

SUGGESTED BOOKS
1. Azhar Kazmi-Strategic Management-Tata McGraw Hill
2. Stretegic Management and Business Policy-L.thomos,wheelen-Pearson
3.Business Policy and Strategic Management –concept and application-Gupta and Vipin-
PHI 4.Fred R. David, “Strategic Management” PHI Learning Limited, New Delhi.
5. Nithin Balwani- Stretegic Management and Business Policy –Excel Books
6. P. Subba Rao, “Business Policy and Strategic Management” HPH. 7. Dr. Francis Cherunilam, “Strategic
Management”, HPH,

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. DSC-401

BUSINESS LAW & ETHICS

OBJECTIVES:
It helps the students to understand importance of contracts companies act. It
focuses on legal aspects of contracts.

UNIT-I: LAW OF CONTRACTS:

Definition of Contract and Agreement – Classification of Contracts, Essential elements of a valid
Contract–Offer-Acceptance -Consideration-Capacity to Contract-Free consent, void Contracts–
Legality of Object-Performance of Contract–Remedies for breach of Contract-Quasi Contracts.

UNIT–II: LAW RELATING TO SPECIAL CONTRACTS:

Salient features of Contract of Agency, Bailment and Pledge, Indemnity and Guarantee. Sale of
Goods Act–Distinction between Sale and agreement to sell- Conditions and Warranties.

UNIT–III: COMPANIES ACT:

Definition of company – Characteristics - Classification of Companies- Formation of Company -
Memorandum and Articles of Association–Prospectus-Shareholders meetings-Board meetings-
Law relating to meetings and proceedings-Company-Management-Qualifications, Appointment,
Powers, and legal position of Directors-Board-M.D and Chairman- Their powers.

UNIT-IV: CONSUMER PROTECTION LAW:

Introduction to consumer protection law in India - Consumer councils - Redressal machinery -
Rights of consumers - Consumer awareness. Pollution Control Law - Air, water, and environment
pollution control.

UNIT-V: BUSINESS ETHICS:

Ethical and Value based Considerations–Need and Justification–Business ethics and efficiency–Social
responsibility of business–Fair and just cooperation among owners, managers, workers, and
customers–Fair Market Wages–Integrity and ethical consideration in business operations–Indian value
system and its relevance in Management.

REFERENCE BOOKS:
1. N.D. Kapoor, “Elements of Mercantile Law”, Sultan Chand & Co.
2. PPS Gogna, “A Text Book of Company Law”, S. Chand
3. S.S Gulshan, Business laws, 2021, Excel Books
4. Akhileshwar Pathak, “Legal Aspects of Business”, Tata McGraw Hill.
5. Ravindra Kumar, “Legal Aspects of Business”, Cengage Leanings.
6. PPS Gogna, “A Text Book of Company Law”, S. Chand
7. V.Sudha and Meraj Banu, Business Laws, Professional Publishers

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. DSC-402

MARKETING RESEARCH

OBJECTIVE:
To provide an exposure to the students pertaining to the nature and Scope of marketing research,
which they are expected to possess when they enter the industry as practitioners. To give the man
understanding of the basic techniques and tools of marketing research.

UNIT-I: MARKETING RESEARCH:

Nature and Scope of Marketing Research – Role of Marketing Research in Decision Making. The
Research process–Steps in the Research Process; Designing the Research Proposal.

UNIT–II: SOURCES OF DATA:

Sources of data, Primary data and Secondary data, Survey method of data collection, Observation
method–Types of observation, Interview, Depth interview, Focus group interview, Questionnaire,
Method, Steps in design of a questionnaire

UNIT–III: SECONDARY METHOD OF DATA COLLECTION:

Advantages & Disadvantages of Secondary
Data, Criteria for evaluating secondary sources, Secondary sources of data in Indian Context,

UNIT–IV: MEASUREMENT AND SCALING:

Concept of measurement and scaling – Types of Scales – Nominal, Ordinal, Interval and Ratio
Scales- Attitude scales Thurstone, Likert, Semantic differential scales, Reliability and Validity of
a scale.

UNIT–V: SAMPLING:
Sampling techniques, Data Analysis: Z test (mean, diff. of mean, diff. of proportion) t test(mean),
paired test, Chi square test. Introduction to theoretical concept of ANOVA,

REFERENCE BOOKS:
1.
Green E.Paul, TullS. Donald & Albaum, Gerald: “Research for Marketing
Decisions”,2018,PHI.
2.
Tulland Hawckins,“Marketing Research”,2000, 4thEd. TataMcGrawHill.
3.
Cooper & Schindler: Business Research Methods McGraw-Hill Education.
4.
Martin callingam,“Market intelligence”,2009,Kogan Page Publishers.
5.
G.C.Beri, “Marketing Research”,2008,8thEd,TataMcGraw Hill.
6.
Malhotra, K.Naresh, “Marketing Research-And applied orientation”,2014.
7.
Kumar, Marketing Research,2015,SagePublication.

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. DSC-403

MANAGEMENT

SCIENCE

OBJECTIVE:
The objective of this course is to provide the student with adequate knowledge regarding the basic
manufacturing facilities & how service activities have attained significance and need managerial
skills to address the problems.

UNIT–I: INTRODUCTION TO PRODUCTION & OPERATIONS MANAGEMENT:

Definition of Production and Operations. An overview of Manufacturing processes:
Functions of Production, Planning & Control. Interface of Product Life Cycle & Process Life Cycle.
Process design–Project, Job, Batch, Assembly and Continuous process.

UNIT–II: PLANT MANAGEMENT AND WORKSTUDY:

Capacity Planning, factory location, plant layout – types of layouts.
Sequencing of Operations: n-Jobs with one, two and three facilities.
Work Study: The concept and various techniques of methods analysis
and work measurement.

UNIT–III: PURCHASE AND STORES MANAGEMENT:

Purchase Management: Sources of Supply of Materials, selection, evaluation of Vendors.
Methods of vendor rating.
Stores Management: Functions of Stores and Materials control. Classification, Codification,
Simplification and Standardization of materials. Economic Order Quantity. Selective Inventory
Control Techniques: ABC,VED,FNSD&XYZ.

UNIT–IV: INTRODUCTION TO OR:

Introduction to Operation Research: Introduction, Nature, Managerial applications, and
limitations of OR. Types of Operation Research Models.
Linear Programming: Mathematical model, Formulation of LPP, assumptions underlying LPP,
Solution by Graphical Method.

UNIT–V: TRANSPORTATION, ASSIGNMENT AND QUEUING THEORY:

Transportation Problem (TP) - Mathematical model, IBFS using Northwest Corner Rule, Least
Cost Method (LCM) and Vogel's Approximation Method (VAM).
Assignment Problem (AP): Mathematical model, method of obtaining solution-Hungarian method.
Queuing Theory-Concepts of Queue-General structure of a Queuing System-Operating
Characteristics of Queues.

REFERENCE BOOKS:
1. S.N. Chary,“Production&OperationManagement”5thEdition,Tata-McGraw–
HillPublishingCompanyLtd.
2. N.G. Nair,“ProductionandOperationManagement”,2ndEdition,Tata-McGraw–
HillPublishingCompanyLtd.
3. Kanishka Bedi,“ProductionandOperationsManagement”,2007,3rdEdition,OxfordUniversityPress.
4. N.D. Vohra,“QuantitativeTechniquesinManagement”,2010,4thEdition,Tata-McGraw–
HillPublishingCompanyLtd.
5. J.K. Sharma,“OperationsResearchTheoryandApplications2009,4thEdition,Macmillan.
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BBA (CBCS) Syllabus 2023– Govt City

V SEMESTER

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 BBA (CBCS) Syllabus 2023– Govt City
COURSE NO. GE-501

MOBILE COMMERCE

OBJECTIVE:
The objective of the course is to provide the students with the Mobile Commerce concepts,
environment, and customer value.

UNIT – I : E-COMMERCE CONCEPTS :

Anytime commerce, dimensions of e-commerce, E-commerce business models. M-commerce concepts: An
information systems perspective, anytime, anywhere commerce, Impact of mobility on e-commerce, M-
commerce business models. M-commerce value chain, Mcommerce information system functional model. Case
study
UNIT – II : M-COMMERCE TECHNOLOGY :
Types of Mobile clients (mobile phones, PDAs, laptop computers, vehicle-mounted devices, hybrid devices),
Device limitations: considerations for user interface and application design Device location technology: GPS,
triangulation. Mobile client software: Mobile device operating systems, Micro browsers, Mobile device
communications protocols: WAP, i-Mode, Mobile device page description languages, Mobile device application
software.
UNIT – III : WIRELESS COMMUNICATIONS TECHNOLOGY :

Wireless wide area network (WWAN) technology: cellular systems 2G (CDMA, TDMA, GSM), 2.5G (GPRS,
EDGE), 3G (WCDMA/UMTS, CDMA2000), 4G. Wireless local area network (WLAN) technology (wi-fi),
Wireless metropolitan area network (WMAN) technology (wi-max) Wireless personal area network (WPAN)
technology (Bluetooth).

UNIT – IV : M-COMMERCE APPLICATIONS :

Mobile financial services, Mobile advertising, Mobile inventory management, Mobile product location and
shopping, Mobile proactive service management, Mobile business services, Mobile auction, Mobile
entertainment, Mobile office, Mobile distance education. Mobile information access, Vehicular mobile
commerce, Telematics Location-based applications, M-commerce cases.

UNIT – V : WIRELESS APPLICATION DEVELOPMENT:

The wireless application: client side, server side, WAP. Installing and using Openwave Phone Simulator, M-
commerce trust, security, and payment: Trust in m-commerce, Encryption, Authentication, confidentiality,
integrity, and non-repudiation. Mobile payment, M-commerce issues, Technology issues Mobile client issues,
Communications infrastructure issues and other technology issues) Application issues, Global m-commerce
issues.

SUGGESTEDREADINGS:
1. Mobile Commerce: Technology, Theory and Applications, E.Brian Mennecke, J.Troy
Strader, Idea Group Inc., IRM press,
2. The Economics of Electronic Commerce, Choi, S. Y., D. O., Stahl, and A. B. Whinston, Macmillan
Technical Pub.,
3. Mobile Commerce: Opportunities, Applications, and Technologies of Wireless Business, Paul May,
Cambridge University Press
4. M-Commerce Crash Course, P. J. Louis, McGraw- Hill Companies.
5. The Definitive Guide, Musciano, C, and B. Kennedy, HTML & XHTML, O’Reilly Media
6. e-commerce- Concepts and Applications, Nidhi Dhawan, International book house.

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 BBA (CBCS) Syllabus 2023– Govt City
COURSE NO. DSE - 501

(A) ENTREPRENEURSHIP DEVELOPMENT

COURSE OBJECTIVES:
To make the students learn the importance of Entrepreneurship
To motivate the students towards Entrepreneurship
To make them learn about entrepreneurial environment
To provide information about financial resources
To impart training to raise and establish enterprises

UNIT - I: ENTREPRENEUR AND ENTREPRENEURSHIP –

Understanding Concept of Entrepreneurship – Evolution of Entrepreneurship – Characteristics of Entrepreneur –

Types of Entrepreneurs – Role of Entrepreneurship in Economic development in India – Rural Entrepreneurship,
Need and Importance of Rural Entrepreneurship – Problems and Perspectives of Rural Entrepreneurship.

UNIT - II: FACTORS AFFECTING ENTREPRENEURIAL GROWTH –

Economic Environment – Economic, Non- Economic and Psychological factors – Entrepreneurial Motivation –
Entrepreneurial Competencies– Entrepreneurship Development Programmes (EDP’s) – Need, Objectives,
course content and instruction.

UNIT - III: SMALL, MICRO, MEDIUM SCALE ENTERPRISES –

Definition of Small Industry – Characteristics of Small Scale Industry - Objectives – Scope of Small & Micro
Industries – Opportunities for entrepreneurial growth in MSMEs – Role of MSMEs in Economic development –
MSMEs problems

UNIT - IV: INSTITUTIONAL FINANCE FOR ENTREPRENEURS –

Commercial Banks – Role of Commercial Banks in Building Entrepreneurship – Other Financial Institutions
such As IFCI, ICICI, IDBI, SFCs, SIDBI and EXIM bank – Non Banking Financial Institutions – LIC.

UNIT - V: VENTURE CAPITAL FINANCING –

Concept of Venture Capital Financing – Features, Need and Relevance of Venture Capital – Structure and
Regulatory framework for Venture Capital Funds – Growth of Venture Capital in India

3
 BBA (CBCS) Syllabus 2023– Govt City
COURSE NO. DSE -

501 (B)BUSINESS ANALYTICS

(BA)

COURSE OBJECTIVES:

1. To gain an understanding of how managers use business analytics to formulate and solve
business problems and to support managerial decision making.
2. To become familiar with the processes needed to develop, report, and analyze business data.
3. To learn how to use and apply Excel and Excel add-ins to solve business problems.

Unit – I: INTRODUCTION TO BUSINESS ANALYTICS:

Definition of Business Analytics, Categories of Business Analytical methods and models,
Business Analytics in practice, Big Data - Overview of using Data, Types of Data- Business
decision modeling.

Unit – II: DESCRIPTIVE ANALYTICS:

Overview of Description Statistics (Central Tendency, Variability), Data Visualization -
Definition, Visualization Techniques – Tables, Cross Tabulations, charts, Data Dashboards using
Advanced Ms-Excel or SPSS.

Unit – III: PREDICTIVE ANALYTICS:

Trend Lines, Regression Analysis – Linear & Multiple, Predictive modeling, forecasting
Techniques, Data Mining - Definition, Approaches in Data Mining- Data Exploration &
Reduction, Data mining and business intelligence, Data mining for business, Classification,
Association, Cause Effect Modeling.

Unit – IV: PRESCRIPTIVE ANALYTICS:

Overview of Linear Optimization, Non Linear Programming Integer Optimization, Cutting Plane
algorithm and other methods, Decision Analysis – Risk and uncertainty methods - Text analytics
Web analytics.

Unit – V: PROGRAMMING USING R:

R Environment, R packages, Reading and Writing data in R, R functions, Control Statements,
Frames and Subsets, Managing and Manipulating data in R
SUGGESTED BOOKS

1. Camm, Cochran, Fry, Ohlmann, Anderson, Sweeney, Williams - Essentials of Business Analytics,
Cengage Learning.
2. James Evans, Business Analytics, Pearson.
3. Albright Winston, Business Analytics - Data Analysis - Data Analysis and Decision Making,
Cengage Learning, Reprint
4. Sahil Raj, Business Analytics, Cengage Learning.
5. Ratnoo & Ratnoo, Essentials of R for Data Analytics, Wiley

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 BBA (CBCS) Syllabus 2023– Govt City
COURSE NO. DSE-502(a)

FINANCIAL MARKETS AND SERVICES (F)

OBJECTIVE:
To explain the structure of Indian Financial System.
To understand leasing, hire purchase and Mutual funds.

UNIT-I: STRUCTURE OF INDIAN FINANCIAL SYSTEM:

Indian Financial System – Structure, Functions, Types of Financial Markets, Securities traded in
Financial Markets, Regulatory Institutions and their functions– RBI & SEBI, Global Financial
Markets

UNIT-II: PRIMARY AND SECONDARY MARKET:

Primary Market – Introduction, Book Building, Free Pricing, Underwriting, On-Line ipos,e-
Prospectus; secondary market–organization of stock exchanges, NSE, bse and otcei, listing of
securities, trading and settlement, internet trading, New financial instruments.

UNIT-III: LEASING AND HIRE PURCHASE:

Asset/ Fund Based Financial Services – Leasing, Concept and classification, Advantages and
limitations, hire purchase–Definition, mechanism, differences between leasing and hire purchase,
venture capital–Definition, Rationale, stages of financing.

UNIT-IV: NON FUND FINANCIAL SERVICES:

Non- Fund Based Financial Services – Credit Rating, Factoring and Forfaiting, Merchant Banking –
Definition, Features, Mechanism, Types.

UNIT-V: MUTUAL FUNDS:

Mutual Funds–History, Definition, Classification, Advantages and Disadvantages, Estimating the
Net Asset Value, Mechanics of MF Operations, Functions of AMC, Evaluating Mutual Funds.

REFERENCE BOOKS:
MeirKohn,2015,Financial
InstitutesandMarkets,2ndedition,OxfordUniversityPress,SouthAsiaEdition.
VasantDesai,Financial Markets and Financial Services,HimalayaPublishingHouse,2018
Madura,Financial Institutions and Markets, Cengage Learning
M.Y.Khan, Financial Services, McGrawHill
Dr.S.Guruswamy, Financial Services and Markets, Thomson
L.M.Bhole and Jitendra Mahakud, Financial Institutions and Markets, McGrawHill

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. DSE–502(b)

BRAND MANAGMENT(M)

OBJECTIVE:
To provide an understanding of Different Types of Brand Awareness, Equity.

UNIT-I: INTRODUCTION TO BRAND MANAGEMENT:

Concept of Branding – Definition – Significance of Brand – Brand Types–Difference between
Brand and Product – Braking – Brand Building–Brand Launching.

UNIT - II: BRAND AWARENESS – Branding and Advertisement – Creating Brand Awareness – AID A
Model – Branding Strategies – Brand Communication.

UNIT-III: BRAND EXTENSION:

Brand Line Extension – Horizontal Extension Pros and Cons of Brand Extension–Related
Extension– Unrelated Extension – Brand Generic Branding.

UNIT-IV: BRAND PERSONALITY:

Branding – Brand Personality–Brand Positioning–Re Positioning–Brand Positioning Strategies
– Brand Positioning Variables.

UNIT-V: BRAND EQUITY:

Concept of Brand Equity–Brand Awareness–Personality–Positioning–Enhancing Brand Equity
– Brand Management – Planning – Sources Brand - Growing and sustaining brand equity : Designing and
implementing brand strategies

REFERENCE BOOKS:
1. Brand Management -Gulnar sharma, Karan Singh Khundia–Himalaya Publishing House
2. Brand Management: Principles and Practices-Kirti Dutta-Oxford University Press.
3. Brand Management: The Indian Context-YLRMoorthi-Vikas Publishing House

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO.DSE–35
(c) ORGANIZATION DEVELOPMENT (HR)

OBJECTIVE:
This course offers an exploration of the field of OD through it’s human and social process and address new
management and OD paradigms in rapidly changing context of Globalization and Organizational Change.

UNIT–I: INTRODUCTION:
Organization Development-Definition, Characteristics, Evolution, Process, Benefits and
Limitations, Values, Assumptions and Beliefs in OD.

UNIT–II: OD MODELS:
Kurt Lewin and Burke – Litwin models of Organizational Change, General model of planned
change .Systems Theory, Participation and Empowerment, Teams and Team Work.

UNIT–III: OD PROCESS:
The Six Box Model, Third wave consulting, Phases of OD Programs, Change Management Models,
The Generic Parallel Learning Structure Intervention Process, Steps to Transforming an
Organization.

UNIT–IV: OD INTERVENTIONS:
Factors to Plan and Implement OD, Results of OD Interventions, Classification of OD
Interventions. OD Consultation: Process Consultation, Coaching and Counseling Interventions.
Team Building: Gestalt Approach to Team Building, Techniques in Team Building.

UNIT–V: APPLICATIONS OF OD:

Socio-Technical Systems, Self-Managed Teams, MBO and Appraisal, Quality Circles, Quality of
Work Life, Total Quality Management, Self-Design Systems, High Performance work systems.

REFERENCE BOOKS:
1. Wendell French,Cicil,H.Bell,Jr.(6e)“OrganizationDevelopment”,PrenticeHallofIndia.
2. Wendell French,Cicil,H.Bell,Jr,VeenaVohra,
“OrganizationDevelopment”,2006,PearsonEducation.
3. ThomasG.Cummings,Christopher G Worley,“Organization Development and
Change”,2007,Thomson,8thEd.
4. S.Ramanarayan,T.V.Rao,KuldeepSingh,“Organization Development-Intervention and
Strategies”,2006,Response Books.
5. Kavitha Singh,“Organization Change & Development”,2005,ExcelBooks.

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 BBA (CBCS) Syllabus 2023– Govt City
COURSE NO. DSE–503
(A) ANALYSIS OF INVESTMENT IN FINANCIAL
ASSETS (F)

OBJECTIVES:
The objective of the course is to provide the students with a basic view of valuation and
investment in financial assets.
To explain the basic concepts of risk and return and various methods of analysis.
To explain the concept of portfolio and the various portfolio theories and evaluation methods.

UNIT–I: INTRODUCTION:
Definition of Investment; Real vs. Financial assets; Investment, Speculation, Hedging and Arbitraging. Par
Value, Book Value, Market Value and Intrinsic Value of Financial of Assets. Sources of investment
information. Factors to be considered in investment decisionsLiquidity, Return, Risk, Maturity, Safety, Tax
and Inflation. The concept of returns – realized return and expected return. Concept and Types of risk.
Measurement of Risk -Range, Standard Deviation and Co-Efficient of Variation.

UNIT – II : VALUATION OF FIXED INCOME SECURITIES :

Features and types of fixed income securities. Bond yield measures - Current yield, holding period return,
YTM, AYTM and YTC. Bond duration, Valuation of deep discount bonds.

UNIT – III : - VALUATION OF COMMON STOCK :

Features of Common Stock. Approaches to valuation of Common Stock. Dividend Discount Model, Earnings
Capitalization Models, Price-Earnings Multiplier Approach Systematic and Unsystematic Risk, Capital Asset
Pricing Model (CAPM).

UNIT – IV : BASIC PORTFOLIO THEORY :

Concept of portfolio, return and risk. Harry Markowitz’s Portfolio Theory – The concept, assumptions,
merits and demerits. Risk and return of two assets portfolio. Construction and evaluation of Minimum
Risk Portfolio.

UNIT – V : EVALUATION OF PORTFOLIO :

Measures of return – Types of Formula Plans: Constant – Rupee – Value Plan, Constant Ratio Plan, Variable
Ratio Plan; Rupee-Cost Averaging; Risk – Adjusted Measures of Performance: Sharpe’s Reward – to –
Variability Ratio, Treynor’s Reward – to – Volatility Ratio, Jensen’s Differential Return Measure

REFERENCE BOOKS:
1. Francis.J.C.&Taylor,R.W.,“TheoryandProblemsofInvestments”.Schaum’sOutlineSeries,McG
rawHill.
2. PrasannaChandra,“InvestmentAnalysisandPortfolioManagement”,TMH,3 rdEd.
3. V.K.Bhalla,“FundamentalsofInvestmentManagement”,S.Chand&CompanyLtd.
4. R.P.Rustagi,“InvestmentManagement”,SultanChand&Sons.
5. PeterL.BernsteinandAswathDamodaran,“InvestmentManagement”,WileyFrontiersInFinance.

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO.DSE-503
(B) RETAIL MARKETING (M)

OBJECTIVE:
This course introduces the role of retailing and various formats and
theories. It focuses on distribution management.

UNIT – I : INTRODUCTION TO RETAIL MANAGEMENT :

Retailing: Role, Relevance and Trends - Introduction to retailing - Types of Retailing, Characteristics
of Retailing, Functions and activities of Retailing. Emergence and growth of Retailing in India, FDI in
Indian Retailing.

UNIT – II : RETAIL FORMATS AND THEORIES :

Traditional retail formats – cooperatives and Government and Modern Retail formats in India;
Emergence of Malls in India; Franchising – Types of Franchising, Advantages and disadvantages of
franchising; legal issues in franchising in India. Theories of Retail Development – Environmental
theory, cyclical theory, conflict Theory and Concept of Life cycle in retail

UNIT – III : MERCHANDISE MANAGEMENT :

Meaning of Merchandising, Factors influencing Merchandising, Functions of Merchandising Manager,
Merchandise planning, Merchandise buying, Analyzing Merchandise performance

UNIT – IV : RETAIL STORE DESIGN :

Store layout, significance of Store layout, types of store layout, layout selection - Chief Considerations,
Need and Importance of Store Environment, Visual Merchandising, Promotions Strategy, Retail
Communication Mix and POP Displays Ethics and legal issues in retailing: Dealing with ethical
issues, social responsibility , environmental orientation , waste reduction at retail stores

UNIT – V : DISTRIBUTION MANAGEMENT :

Role and functions of channels of distribution, selecting channel Members – Criteria; Motivating the
Channel participants, controlling channel participant, Managing Channel Conflicts, Physical
Distribution System.

REFERENCE BOOKS:
1. Retail Marketing Management-Second Edition– David Gilbert –Pearson Education
2. Retailing Management - Swapna Pradhan–Tata Mcgraw Hill
3. Contours of Retailing Management-S.A.Chunawalla-Himalaya Publishing House
4. Retail Management-Gibson G. Vedamani– Jaico Books
5. The Art of Retailing - A.J Lamba – Tata Mcgraw Hill
6. Sales and Distribution Management-Dr.S.Gupta-Excel Books
7. Sales and Distribution Management – Panda & Sahadev-Oxford University Press.

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 BBA (CBCS) Syllabus 2023– Govt City
COURSE NO.DSE–503
(C) PERFORMANCE APPRAISAL AND COUNSELLING (HR)

OBJECTIVE:
This course offers an understanding of employee performance and measures to improve through
HRD.

UNIT–I: INTRODUCTION:
Performance Appraisal – Concept, Definition, Philosophy, Nature, Scope purpose, Uses, Benefits,
Components, objectives and systems.

UNIT–II: PLANNING PERFORMANCE:

Performance Appraisal – Employer and Employee perspective, performance appraisal versus
performance management and merit rating. Identifying performance dimensions, KPA’s and
performance planning, Performance Targets Performance Appraisal process. Developing an
effective appraisal program. Issues in appraisal design.

UNIT–III: PERFORMANCE MEASUREMENT:

Methods of Performance Appraisal, Pro’s and con’s of 360 Degree Appraisal. Types of Appraisal
Interviews and Conducting Appraisal Interviews.
Barriers to effective appraisal and overcoming barriers to appraisal.

UNIT–IV: IMPROVING PERFORMANCE:

Identifying sources of ineffective performance. Performance Diagnosis- Performance
Improvement, factors that influence performance, legal issues in Performance Appraisal.
Strategies to improve performance.

UNIT–V: COUNSELLING:
Employee counseling, characteristics of people with good mental health, need and functions of
counseling, manager’s role in counseling. Types of counseling.

REFERENCE BOOKS:
1. David A Decenzo, Stephen P Robbins, “Fundamentals of Human Resource Management”,
Wiley Publications.
2. Snell/ Bohlander, “Human Resource Management”, Thomson.
3. LuisR. Gomez Mejia, David B Balkin, Robert L.Cardy,“Managing Human Resources, PHI
Pvt.Ltd.
4. John W Newstrom,“Organizational Behaviour”, McGraw Hill.
5. L.M.Prasad, “Principles and practices of Management”,Sultan Chand & Sons.

3
BBA (CBCS) Syllabus 2023– Govt City

VI SEMESTER

3
 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. DSE-601

(A) SUPPLY CHAIN MANAGEMENT COURSE

COURSE OBJECTIVES:
To understand the fundamental operations of supply chain and logistics management
To learn about Make or Buy decision
To learn about the choice of market
To understand the inventory strategy
.
UNIT - I: INTRODUCTION TO SUPPLY CHAIN MANAGEMENT –
Development of SCM concepts and Definitions – key decision areas – strategic. Supply Chain Management
and Key components, External Drivers of Change. Dimensions of Logistics – The Macro perspective and the
macro dimension – Logistic system analysis.

UNIT - II: SOURCING STRATEGY:

Manufacturing management – make or buy decision – capacity management – Materials Management –
choice of sources – procurement planning.

UNIT - III: DISTRIBUTION STRATEGY:

Choice of Market – network design – warehouse designed operation and distribution planning –
transportation – packaging.

UNIT - IV: INVENTORY STRATEGY:

Demand forecasting – inventory planning – planning of stocking facilities – warehouse location allocation.
Warehouse design and operations – inventory norms.

UNIT - V: CHANNELS OF DISTRIBUTION – CUSTOMER SERVICE STRATEGY:

Identification of Service needs, cost of services – revenue Management.

SUGGESTED BOOKS
1. Shah, J, “Supply Chain Management”, Pearson.
2. Crandall, Richard E & others, “Principles of Supply Chain Management”, CRC Press.
3. Mohanty, R.P and Deshmukh, S.G, “Essentials of Supply Chain Management”, Jaico,
4. Chandrasekaran. N, “Supply Chain Management process, system and practice”, Oxford,
5. Altekar, V. Rahul, “Supply Chain Management”, PHI.
6. Leenders, Michiel R and others, “Purchasing and Supply Chain Management”, TMH.
7. Coyle, J.J., Bardi E.J. Etc., “A Logistics Approach to Supply Chain Management”, Cengage
8.Stapenhrust, T, “The Benchmarking Book: A how–to-guide to best practice for Managers and
Practitioners”, Elsevier.
9. Ling Li, “Supply Chain Management: Concepts, Techniques and Practices”, , Cambridge.
10.Power Mark J & others, “The Outsourcing Hand book How to implement a successful outsourcing
process”, Kogan page,
11.Gustafsson K & others, “Retailing Logistics & Fresh food Packaging Managing change in the supply
chain”, Kogan page,
12.Kachru Upendra, “Exploring the Supply Chain Theory and Practice”, Excel books.

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. DSE-601

(B) BUSINESS INTELLIGENCE AND DATA VISUALIZATION

COURSE OBJECTIVES
1. To understand the concepts of Business intelligence
2. To understand the relevance of Data Visualization in Business
3. To provide hands on working with Tableau software.
4. To understand the methods of presentation, creating dashboards and animations.

UNIT I: Introduction to Business Intelligence:

Definition of BI – Historical Perspective of BI- Architecture of BI- Data Warehouse, Business Analytics,
Business Performance Management, User Interface, Cyclical process of a business intelligence analysis.

UNIT II: Data Visualization:

Data and Information Visualization- A brief history of Data Visualization- Data Visualization for businesses-
Different types of Charts- Business Activity Monitoring through Dashboard - Emergence of Data Visualization
and Visual Analytics.

Unit III: Data Visualization with Tableau (1):

Working with Tableau Data Source and Basic Charts: Introduction to Tableau, Connecting to Data Source: Text
Files, Excel, Access, other databases, merging multiple data sources, Univariate Charts – Creating tables, bar
graphs, pie charts, histograms, line charts, stacked bar graphs, box plots, Showing aggregate measures, Bivariate
Charts – Creating tables, scatter plots, swapping rows and columns, adding trend lines, selecting color palettes,
using dates. Multivariate Charts and Maps: Facets, area charts, bullet graphs, dual axes charts, Gantt charts, heat
maps, Maps – Setting geographical roles, placing marks on map, overlaying demographic data, choropleth maps,
polygon shapes, customizing maps

UNIT–IV: Data Visualization with Tableau (2):

User defined fields: Using predefined fields, calculating percentages, applying if-then logic, applying logical
functions, showing totals and percentages, discretizing data, manipulating text, aggregate data.

UNIT–V: Data Visualization with Tableau (3) :

Customization: Adding title and caption, font size and colors, adding various marks, adding reference lines,
using presentation mode, adding annotation, adding drop-down selectors, search box selectors, slider selectors,
creating dashboards, creating animated visualizations

SUGGESTED BOOKS
1) Efraim Turban, Ramesh Sharda, Dursun Delen, “Decision Support and Business Intelligence Systems”, 9 th
Edition, Pearson 2013.
2) Nandeshwar, A. (2015), Tableau Data Visualization Cookbook, Mumbai: PACKT / Shroff Publishers.
3) Iliinsky, N. & Steele, J. (2012), Designing Data Visualizations, Mumbai: O‟Reilly / Shroff Publishers. 2)
Milligan, N.J. (2015), Learning Tableau, Mumbai: PACKT / Shroff Publishers.
4) Jones, B. (2014), Communicating Data with Tableau, Mumbai: PACKT / Shroff Publishers.
5) Yau, N., Visualize This: The Flowing Data Guide to Design, Visualization, and Statistics. John Wiley & Sons

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 BBA (CBCS) Syllabus 2023– Govt City
COURSE NO. DSE–602

(A) BANKING (F)

OBJECTIVES:
The course helps the students to know about banking and its regulations. It focuses on latest
trends in banking.

UNIT - I : INTRODUCTION TO BANKING :

Banking regulation Act 1949 – features, objectives, Evolution of banking, Emerging role of bankers and Role of
Banks in Economic development, functions of commercial banks, Reforms in banking sector, Monetary Policy –
meaning, objectives and instruments.

UNIT - II : RBI AND TYPES OF BANKS : RBI AND TYPES OF BANKS :

RBI, Constitution, Organizational structure, Management, Objectives, Functions, Relationship with commercial
banks, powers, regulation of commercial banks. District Cooperative Central Bank, RRB, NABARD, IDBI,
SIDBI, Development Banks. Indian banking system- commercial banks, RBI, Industrial Banks, Exim Bank,
NABARD, Co-operative Banks, Indigenous Banks, Scheduled & non – scheduled banks, regional rural banks,
State bank of India – role & functioning. RBI – functions, Management,

UNIT - III : NEGOTIABLE INSTRUMENTS :

Negotiable instruments – meaning, types, presentment, acceptance, Dishonor, compensation, payment of N.I.
Discharge of parties, Notional alternation, Negotiation back, Payment in due course, international law, Rule of
endorsement for different categories of customer.

UNIT IV : Cheques:
Meaning, feature, types-cheque, crossed cheque, general crossing, special crossing, account payees crossing,
double crossing, Bankers liability, Payment of Cheques – precautions of payment, statutory protection of banker
(paying), Dishonor of cheque, Wrongful dishonor & its liability, collection of cheques, collecting bankers
conversion, Duties & protection to collecting banker.

UNIT - V : INNOVATON IN BANKING SYSTEM :

Latest trends in banking: ATM, E-banking, mobile banking, E-payment, credit card, online banking, plastic
money, electronic purse, digital cash, EFT, ECS (Electronic Clearing System), Safeguard for Internet Banking,
comparison of traditional banking and E-banking. MSME’S, role of foreign banks, advantages & disadvantages
of foreign banks.

SUGGESTED BOOKS

1. Introduction to Banking, Vijayaragavan Iyengar, Excel Books.

2. Banking and Insurance, O.P.Agarwal, Himalaya Publishing.
3. Bank Financial Management, IIBF, Macmillan.
4. Management of Banking & Financial Services, Padmalatha Suresh & Justin Paul, Pearson
5. Financial Services, Banking and Insurance-C Satyadev-S Chand
6. Banking Theory and Practice – Grewal and Taneja
7. Banking Law and Practice – Gupta C. B.
8. Banking Law and Practice – Shekhar & Shekhar

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. DSE–602

(B) BUYER BEHAVIOUR (M)

OBJECTIVE:
To understand the depth concept & theories of Consumer buying Behavior To
Focus on Learning theories
To Know the impact of culture on Buyer Behavior

UNIT - I: INTRODUCTION TO CONSUMER BEHAVIOUR – Contemporary Dimensions of

Consumer Behavior, CB research process. Concepts and theories of motivation their Marketing
implications: Motivation and consumer behavior: motives and motivation theories and personality and
their Marketing implications, Types of Buying behavior

UNIT - II: PERCEPTION AND LEARNING THEORY - Introduction, meaning, nature, Importance and
limitation of perception. Theories of buyer behavior in Learning principles and their marketing implications:
Concepts of conditioning, important aspects of information processing theory; encoding and information
Retention, Retrieval of information

UNIT - III: IMPACT OF CULTURE ON BUYER BEHAVIOUR SOCIAL AND CULTURAL

SETTINGS –
Meaning of culture, Characteristics of culture, functions of culture. Types of culture, Sub-culture and Cross-
cultural marketing practices. Reference groups and Family Life Cycle: advantages and disadvantage of
reference groups, types of reference group. Role of Family life cycle in Buyer behavior

UNIT - IV: CONSUMER DECISION MAKING AND BUYER ATTITUDE –

Information Search, evaluation of alternatives. Steps between evaluation of alternatives and purchase decision.
Post-purchase behaviour. Attitude and consumer behavior: Meaning of attitude, nature and characteristics of
attitude, types of attitudes, learning of attitude, sources of influence on attitude formation

UNIT - V: MODELS OF CONSUMER BEHAVIOUR –

Modeling Behavior Traditional Models, Contemporary Models. Generic Model of Consumer Behavior,
Howard Sheth Model, Engel, Blackwell and Rao –Lilien model. Consumerism

REFERENCE BOOKS:
1. SchiffmanandKannik,“ConsumerBehavior”,2018,PearsonEducation/PHI.
2. DineshKumarConsumerBehaviorConsumerBehaviour,2014,oxfordUniversityPress
3. GaryLilien,“MarketingModels”,2018,PHI.
4. SujaR.Nair,“ConsumerBehaviourinIndianperspective”,2010,HPH.
5. ShethandMittal,“ConsumerBehavior”,2004,ThomsonLearning.
6. StishBatra,“ConsumerBehavior”,2009,ExcelBooksNewDelhi.

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. DSE–602

(C) LEADERSHIP AND CHANGE MANAGEMENT (HR)

OBJECTIVE:
This course offers an understanding into Leadership Activities and its influence on the Management of
change in the organizations.

UNIT–I: INTRODUCTION:
Leadership: Concept, Characteristics, roles, motives, skills and functions. Leadership Vs Management.
Effective leadership behaviors and attitudes. Impact of Leadership on organizational performance.

UNIT–II: LEADERSHIP STYLES AND THEORIES:

Popular Leadership Styles, Entrepreneurial and Super leadership. Transactional Vs
Transformational leadership. Trait and Path–Goal theories of leadership. Behavioral theories of
leadership

UNIT–III: ORGANISATIONAL CHANGE:

Types and forces of change, Framework for change management. Proactive change and reactive change.
Elements of planned change. Action research model.
Individual and organisational barriers to change management and overcoming the barriers to change
management.

UNIT–IV: INFLUENCE OF CHANGE:

Six belief changers that Influence change, organisational change through influencing individual
change. Approaches : Kotter’s eight step plan, Greiner’s Change process model. Four key drivers
of organisational change. Factors contributing to resistance to change. Best practices to over
come resistance to change.

UNIT–V: ORGANISATIONAL CULTURE AND CHANGE MANAGEMENT:

Organisational Culture and Leadership, Types of Cultures, Primary and Secondary ways to
influence culture, elements of organisational culture. Diagnosing, creating and managing
organisation culture, Four Principles of change Management (Understand , Plan, Implement,
Communicate)

REFERENCE BOOKS:
1. S.Chandan,“OrganisationalBehaviour”,VikasPublishingHousePvt.Ltd.3rdEdition
2. HerbertG.HicksandC.RayGullett,“TheoryandBehavior”,McGrewHill.
3. Andrew1Dubrin,“ResearchFindings,PracticeandSkills”,HoughtonMifflinCompany,3rdEdition.
4. KavithaSingh,“OrganizationChange&Development”,2005,ExcelBooks.
5. Adrainthornhill,Phil Lewis, MikeMillmore, MarkSaunders,“Managing Change–
AHumanResourceStrategyApproach”,PearsonEducation,2006.
6. NilakantVandRamnarayan,“ManagingOrganizationalChange”,ResponseBooks,2006.

4
 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. DSE - 603

(A)INSURANCE (F)

COURSE OBJECTIVES:
1. To provide an overview of the structure of insurance business in India.
2. To describe the products and services in Insurance
3. To highlight the regulatory changes Insurance sectors.
4. To prepare students for career opportunities in insurance
5. To describe about the life insurance and general insurance.

UNIT - I : INTRODUCTION TO INSURANCE :

Definition and nature of insurance, Role, importance and functions of insurance. Meaning of insurance and re-
insurance, principles of insurance, types of insurance, globalization of insurance and insurance sector reforms in
India.

UNIT - II : LIFE INSURANCE :

Life insurance- procedure for issuing a policy, policy loans revival The concept of life insurance, life insurance
products- traditional and market related, pension plans, group insurance, tax treatment of life insurance, claims
settlement.

UNIT - III : GENERAL INSURANCE :

Concept of General Insurance procedure, group insurance, Group Insurance Types – Health, Accident, Motor,
fire insurance marine insurance, claim settlements.

UNIT – IV : POLICY DOCUMENTS AND ASSIGNMENT, NOMINATION & SURRENDER OF

POLICY:
a) Policy Documents : Life Insurance Policy Application and Process – Proposal Form and Related Documents
– Importance of a Policy Document – Format of a Policy Document – Policy Schedule and its Various
Components – Conditions and Privileges in a Policy Document – Duplicate Policies. b) Assignment,
Nomination & Surrender of Policy: Assignment of Life Insurance Policies – Conditional Assignment – Absolute
Assignment – Process of Assignment – Nomination – Process of Nomination – Features of Nomination –
Assignment Vs. Nomination – Surrender of Policies – Foreclosure of Insurance Policies.

UNIT – V : POLICY CLAIMS : Types of Policy Claims – Survival Benefits – Death Claims – Maturity
Documents required for Processing Early Claims Processing State – Early Claims and Non-early Claims –
Documents required for Processing Early Claims – Death due to Un-natural Causes or Accidents – Nomination
– Assignment – Waiver of Evidence of Title – Claims Concession Clause and Extended Claims Concession
Clause – Presumption of Death – Insurance Riders – Accidental Death Benefit Rider – Permanent Death Benefit
Rider – IRDA Regulations for Claim Payments.

SUGGESTED BOOKS
1. Banking and Insurance, O.P.Agarwal, Himalaya Publishing.
2. Management of Banking & Financial Services, Padmalatha Suresh & Justin Paul, Pearson
3. Indian Insurance – A Profile, H. Narayanan, Jaico Publishing House
4. Insurance – Principles and Practice, M.N.Mishra and S.B.Mishra, S.Chand,

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO.DSE–603

(B) CUSTOMER RELATIONSHIP MANAGEMENT (M)

OBJECTIVE:
It helps the students to understand the important customer relationship management and the real
world implications. It creates awareness in implementation of CRM by understanding the end
users and importance in an organization.

UNIT – 1 : EVOLUTION OF CUSTOMER RELATIONSHIP :

CRM – Definition, Emergence of CRM Practice, Factors responsible for CRM growth, CRM Process,
framework of CRM, Benefits of CRM, Types of CRM, Scope of CRM, Customer Profitability.

UNIT – II : CRM CONCEPTS :

Customer Value, Customer Expectation, Customer Satisfaction, Customer Acquisition, Customer Retention,
Customer Loyalty, Customer Lifetime Value. Customer Experience Management, Customer Profitability.

UNIT – III : PLANNING FOR CRM :

Steps in Planning – Building Customer Centricity, Setting CRM Objectives, Defining Data Requirements,
Planning Desired Outputs, Relevant issues while planning the Outputs, Elements of CRM Plan, CRM Strategy:
The Strategy Development Process.

UNIT – IV : CRM AND MARKETING STRATEGY :

CRM Marketing Initiatives, Sales Force Automation, Campaign Management, Call Centers. Practice of CRM.
CRM in Consumer Markets, CRM in Services Sector

UNIT – V : CRM PROBLEMS IN IMPLEMENTATION :

Issues and Problems in Implementing CRM, Information Technology Tools in CRM, Challenges of CRM
Implementation. CRM Implementation Roadmap, Road Map (RM).

SUGGESTED BOOKS
1. Githa Heggde and G., Shainesh (Eds.) ‘Social Media Marketing: Emerging Concepts and Applications’,
Palgrave Macmillan.
2. G. Shainesh and Jagdish N. Sheth Customer Relationship Management - A Strategic Perspective, Trinity
Press, Laxmi Publications
3. Jagdish N. Sheth, Atul Parvatiyar and G. Shainesh (Eds.), Customer Relationship Management – Emerging
Concepts, Tools and Applications, McGraw Hill Education.
4. Francis Buttle, “CRM: Concepts and Technologies”, Elsevier, a diviosn of Redd Elsevier India Pvt Ltd. 5.
Alok Kumar Rai, “Customer Relationship Management: Concepts and Cases, PHI
6. Mukesh Chaturvedi, Abhinav Chaturvedi, “-“Customer Relationship Management: An Indian Perspective”,
Excel Books.
7. K Govind Bhat, “Customer Relationship Management”, HPH.

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. DSE – 603

(C) COMPENSATION MANAGEMENT (HR)

COURSE OBJECTIVES
It helps the students to learn the concept and trends in compensation management and understand the link of
compensation strategy with HR and Business Strategy. It imparts techniques and methods for competing
employer – employee negotiations for arriving at optimal compensation system.

UNIT - I: INTRODUCTION TO STRATEGIC COMPENSATION MANAGEMENT –

Concept of compensation-Exploring and defining the compensation context–System of compensating–
compensation dimensions-concept of reward–Role of compensation in Organization-Non-financial
compensation system - New trends in compensation management.

UNIT - II: UNDERSTANDING PAY SYSTEMS –

Bases for Traditional Pay System and Modern Pay System– Seniority and Longevity pay- Incentive Pay-
Person focus to Pay–Team Based Pay; Pay for knowledge program.

UNIT - III: INDIAN WAGE ADMINISTRATION –

Payment of Wages Act, Minimum Wages Act, Equal Remuneration Act, Maternity Benefit Act, Gratuity Act,
ESI Act, EPF Act.

UNIT - IV: EMPLOYEE BENEFITS MANAGEMENT –

Components-Legally required Benefits–Benefits Administration–Employee Benefits and Employee Services–
Components of Discretionary Core Fringe Compensation

UNIT - V: CONTEMPORARY STRATEGIC COMPENSATION CHALLENGES –

International Compensation and Competitive Strategies-Executive Compensation Packages.

SUGGESTED BOOKS
1. Handerson, “Compensation Management in a Knowledge Based World”, Pearson .
2. Joseph J.Martocchio, “Strategic Compensation”, Pearson Ed Richard I
3. Milkovich & NewMan, “Compensation”, Tata McGraw –Hill, New Delhi.
4. Dr. Kanchan Bhatia, “Compensation Management”, Himalaya Publishing House.
5. Tapomoy Deb, “Compensation Management”, Excel Books, New Delhi.
6. Dipak Kumar Bhattacharyya, “Compensation Management”, Oxford University Press.
7. Labour Laws with Code on Wages, Taxmann Publications

2
 BBA (CBCS) Syllabus 2023– Govt City
COURSE NO. PR - 601
PROJECT REPORT

During the 4th semester, students are expected to undergo internship at a business firm/ Government
Department /Corporate/Bank/NGO/Cooperative society/startup/or any other enterprise to undergo summer
internship/field work as per the guidance of teacher concerned. Original exploratory studies/Case Studies of
companies/qualitative research studies are also encouraged. The student has to take up Project work, in the
specialization area of Management under the guidance of a faculty member. They are encouraged to be in
regular contact of the supervisor till completion of project.

The student has to take up preparation of Project Report during 6th Semester, in the specialization area of
Management under the guidance of a faculty member. The Project Report must be submitted at the end of 6 th
semester respectively to the college.

The Project work will be an original one and an indicative format for preparation is presented below:

1) Project report should be presented in the following sequence: i) Title page; ii) Student’s declaration; iii)
Supervisor’s certificate; iv) Internship certificate; v) Abstract; vi) Acknowledgements; vii) Table of contents;
viii) List of tables; ix) List of figures; x) List of appendices.

2) Chapter Design
Chapter I - Introduction to Study, Research Methodology – Identification of Research Gap, Need for the Study,
Objectives, Study period, Scope, Sources of Data, Research Design, Sampling Methods and Techniques,
Statistical Tools, Chapterisation etc.

Chapter II Literature Review – Studies pertaining to the topic of study – maybe from Journals, newspapers,
text books or internet

Chapter III Company Profile (Optional/depending on the study) – A brief overview of the organization being
studied

Chapter IV Data Analysis and Interpretation – The most important Chapter that consists of the data analysis
and interpretation using statistical tools mentioned in Chapter I

Chapter V Summary, Major Findings, Conclusions and Suggestions – A summary of the major findings, the
student’s own observations/comments after completion of study and suggections to the company if any.

3
 BBA (CBCS) Syllabus 2023– Govt City

Annexures
i. Questionnare
ii. Bibliography – contains list of books, journals, newspapers with date, databases and websites.

Note: If Primary Data is collected from a select company, Project Report must contain certification If data is
taken from secondary sources, certification is not needed.

The Project Report must be an Original One and Plagiarism rules will be applicable as per University
instructions and guidelines.

The Project Report carries 3 credits and shall be evaluated by the panel of examiners constituted by the Board of
Studies, Department of Business Management.

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 BBA (CBCS) Syllabus 2023– Govt City

COURSE NO. CV - 601

COMPREHENSIVE VIVA VOCE

A comprehensive viva-voce examination will be held at the end of 6th Semester that aims at testing
comprehensive knowledge and understanding of the students in the entire courses pursued till the completion of
the course.

The Viva Voce carries 1 credit and shall be held by the panel of examiners constituted by the Board of Studies,
Department of Business Management.

5
 BBA (CBCS) Syllabus 2023– Govt City
GOVERNMENT CITY COLLEGE (AUTONOMOUS), HYDERABAD
DEPARTMENT OF BUSINESS ADMINISTRATION & MANAGEMENT
Panel of Examiners for the Academic Year 2021-2022

Panel of Examiners for the Academic year 2023-2024.

S.No Semesters Subject Name of the Examiners

.
1. I Semester Principles of Management 1. Prof. P.Venkataiah
Dept of Business management , OU

2. N.Suresh, Assistant Professor of Commerce, GDC

Kukatpally

3. Smt. Uma Maheswari,

GDC, Begumpet

4. Dr T Lavanya , Asst Professor

GDC-W, Karimnagar, 9394752424

5. Suchetha, GDC(W)GOLGONDA, 9949194770,

[email protected]

6. Dr.N.Srinivas
Assistant Professor of Commerce
GDC Wanaparthy
[email protected]
94900 00670

2 I Semester Basics of Marketing Dr. Y. Jahangir

Dept of Business Management , OU

N.Suresh, Assistant Professor of Commerce, GDC

Kukatpally

Dr G Linganna, Asst Professor, Girraj GDC (A)

Nizamabad, 9989037071

Dr Jyothi N, Asst Professor, Girraj GDC(A)

Nizamabad, 6302332873

Dr.N.Srinivas
Assistant Professor of Commerce
GDC Wanaparthy
[email protected]
94900 00670

3 I Semester Business Economic Dr Linganna, Assistant Professor, GDC Giriraj

collage.
9989037071

6
 BBA (CBCS) Syllabus 2023– Govt City

Dr. Sabra Shariffa,

Assistant Professor, Telangana Mahila University
9290074714

Dr.A.Satish, GDC Khammam, 9440121943

Dr. Harjoth Kaur, GDC, Jagityal, 9247139101

2. II Semester Organization Behaviour 1. Dr.V.Samunnatha
Dept of Business Management , OU

2. Dr.K.Suryanarayana,BJR, Narayanaguda.

3.Dr.KadulaSalaiah
Assistant Professor of Commerce, GDC Kukatpally

4.Dr.Sreenivas dadigala, Govt.arts and science college

(A)KHAMMAM, 9666398304,
[email protected]

Dr.N.Srinivas
Assistant Professor of Commerce
GDC Wanaparthy
[email protected]
94900 00670

2. II Semester Business Statistics 1. Dr.G.Vidyasagar Rao, Dept of Business

Management , OU.
2. Dr.Kishor Kumar VGDC, Vidyanagar

3. Dr. M.J. Eliat, Associate Prof. GDC Begumpet

4. S Anitha, TSWRDCCW Sangareddy,

8185072707, [email protected]

5. Dr. Harjoth Kaur, GDC, Jagityal, 9247139101

6. Dr. R. Karuna, Assistant professor of Commerce,

Govt Degree college, 9989866893.

, 3. II Semester Financial Accounting 1. Dr.C.Rajeshwer Asst.PROF,

BJRNARAYANAGUDA, 9848557595
[email protected]

2. Dr.M.Janakiram, Badruka college of

commerce, 9885000659,
[email protected]

3. Dr. Sathish kumar, SRRGASC(A)

KARIMNAGAR, 9440121943,
[email protected]

7
 BBA (CBCS) Syllabus 2023– Govt City
4. B. Suchetha, GDC(W)GOLGONDA ,
9949194770 , [email protected]

5. Dr Linganna, Assistant Professor,GDC Giriraj

collage.

6. Dr.KadulaSalaiah
Assistant Professor of Commerce, GDC
Kukatpally, 9848390513

4. III Semester Human Resources 1. Dr.V.Samunnatha

Management Dept of Business Management , OU

2. Dr.K.Suryanarayana, BJR, Narayanaguda.

3.Dr.Kadula Salaiah
Assistant Professor of Commerce, GDC Kukatpally

Dr T. Lavanya, Assistant Professor,GDC(W)

Karimnagar

Dr.Sreenivas dadigala, Govt.arts and science college

(A)KHAMMAM, 9666398304,
[email protected]

5. III Semester Introduction to 1. Dr. Y. Jahangir, Dept of Business

Information Technology Management , OU

2. N.Suresh, Assistant Professor of Commerce,

GDC Kukatpally

3. Dr H Srinivas Rao, Associate prof of

Commerce BJR GDC Narayanguda,
9396375228, [email protected].

4. Dr T. Lavanya, Assistant Professor,GDC(W)

Karimnagar

5. SREERAM DAIDA,
Associate Professor of Commerce, Badruka
College of Commerce and Art's, Hyderabad,
500027,
[email protected]

6. Dr.N.Srinivas
Assistant Professor of Commerce
GDC Wanaparthy
[email protected]
94900 00670

8
 BBA (CBCS) Syllabus 2023– Govt City

6. III Semester Financial Management 1. Dr.Praveen, GDC NALGONDA, 9491844205,

[email protected]
2. Dr.M.Janakiram, Badruka college of commerce,
9885000659, [email protected]
3. swathi , TSWRDC SURYAPET, 7981206429,
[email protected]
4. Uma Maheshwari, GDC(W) BEGUMPET,
9989579552, uma.gdc21 @gmail.com
5. Dr. Sathish kumar, SRRGASC(A)
KARIMNAGAR, 9440121943,
[email protected]

7. IV Semester Business Law and Ethics

Dr. A. Innareddy GDC, Chanchalguda

R.Karuna,GDC, Kukatpally

Dr. Praveen Kumar Reddy NG GDC, Nalgonda.

Dr.Sajida begum, GDC.Begumpet, 6301503286,

[email protected]

Dr. Jyothi N, Giriraj GDC(A) Nizamabad,

6302332873, [email protected]

Dr. Harjoth Kaur, GDC, Jagityal, 9247139101

IV Semester Marketing Research 1. Dr.V.Samunnatha
Dept of Business Management , OU

2. Dr.K.Suryanarayana,BJR, Narayanaguda.

3.Dr.KadulaSalaiah
Assistant Professor of Commerce, GDC Kukatpally

4. Dr.Sreenivas dadigala, Govt.arts and science

college (A)KHAMMAM, 9666398304,
[email protected]

5. Dr. Ranjitha - GDC Giriraj college

［ 94966042597.

IV Semester Management Science 1. Dr.G.Vidyasagar Rao, Dept of Business

Management , OU.
2. Dr.Kishor Kumar VGDC, Vidyanagar.
3. Dr. M.J. Eliat, Associate Prof. GDC Begumpet
4. S Anitha, TSWRDCCW Sangareddy,
8185072707, [email protected]
5. Dr. Harjoth Kaur, GDC, Jagityal, 9247139101
6. Dr. R. Karuna, Assistant professor of
Commerce, Govt Degree college, 9989866893.
9
 BBA (CBCS) Syllabus 2023– Govt City

V Semester Financial Markets and Dr.Kasturi Srinivas [GDC. Begumpet.

Services (F)
Dr. Sabra Shariffa,Assistant Professor, Telangana
Analysis of Investment in Mahila University
Financial Assets (F)
Dr.Praveen Kumar Reddy, GDC NALGONDA,
9491844205, [email protected]

Dr.M.Janakiram, Badruka college of commerce,

9885000659, [email protected]

swathi, TSWRDC SURYAPET, 7981206429,

[email protected]

Uma Maheshwari, GDC(W) BEGUMPET,

9989579552, uma.gdc21 @gmail.com

Dr. Sathish kumar, SRRGASC(A) KARIMNAGAR,

9440121943, [email protected]

V Semester Brand Management (M)

Retail Marketing (M) Suchetha, GDC(W)GOLGONDA, 9949194770,
[email protected]

Swathi, TSWRDC SURYAPET, 7981206429,

[email protected]

Dr. Y. Jahangir
Dept of Business Management , OU

N.Suresh, Assistant Professor of Commerce, GDC

Kukatpally

Dr G Linganna, Asst Professor, Girraj GDC (A)

Nizamabad, 9989037071

Dr Jyothi N, Asst Professor, Girraj GDC(A)

Nizamabad, 6302332873

V Semester Organization Development 1.Dr.V.Samunnatha

(HRM) Dept of Business Management , OU
Performance Appraisal
and Counselling (HRM) 2.Dr.K.Suryanarayana, BJR, Narayanaguda.

3.Dr.Kadula Salaiah
Assistant Professor of Commerce, GDC Kukatpally

Dr T. Lavanya, Assistant Professor,GDC(W)

Karimnagar

1
 BBA (CBCS) Syllabus 2023– Govt City

Dr.Sreenivas dadigala, Govt.arts and science college

(A)KHAMMAM, 9666398304,
[email protected]

VI Semester Banking (F) Dr.Kasturi Srinivas [GDC. Begumpet.

Insurance (F)
Dr. Sabra Shariffa,Assistant Professor, Telangana
Mahila University

Dr.Praveen Kumar Reddy, GDC NALGONDA,

9491844205, [email protected]

Dr.M.Janakiram, Badruka college of commerce,

9885000659, [email protected]

swathi, TSWRDC SURYAPET, 7981206429,

[email protected]

Uma Maheshwari, GDC(W) BEGUMPET,

9989579552, uma.gdc21 @gmail.com

Dr. Sathish kumar, SRRGASC(A) KARIMNAGAR,

9440121943, [email protected]

VI Semester Buyer Behavior (M) Dr Kanakapati Srinivas (GDC, Kukatpally )

Customer Relationship Dr. Y. Jahangir
Management (M) Dept of Business Management , OU

N.Suresh, Assistant Professor of Commerce, GDC

Kukatpally

Dr G Linganna, Asst Professor, Girraj GDC (A)

Nizamabad, 9989037071

Dr Jyothi N, Asst Professor, Girraj GDC(A)

Nizamabad, 6302332873

VI Semester Leadership and Change Dr.V.Samunnatha

Management Dept of Business Management , OU

2.Dr.K.Suryanarayana, BJR, Narayanaguda.

3.Dr.Kadula Salaiah
Assistant Professor of Commerce, GDC Kukatpally

Dr.Kasturi Srinivas [GDC. Begumpet

Dr T. Lavanya, Assistant Professor,GDC(W)

Karimnagar

Dr.Sreenivas dadigala, Govt.arts and science college

1
 BBA (CBCS) Syllabus 2023– Govt City
(A)KHAMMAM, 9666398304,
[email protected]

VI Semester Compensation Dr. Ranjitha - GDC Giriraj college

Management ［ 94966042597.
Dr S Srinivas, Asst Professor, GDC(A), Narsampet

Dr Raju Gugloth, Asst Professor, GDC (A), Siddipet,

7780556841

Dr G Srinivas, Asst Professor, GDC, Huzurabad

Dr Gopala Sudarshanam, Asst Professor, GDC (A),

Siddpet, 9989450086