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Lesson 1 - Communication Processes Principles and Ethics

The document outlines the fundamental aspects of purposive communication, including the processes, principles, and ethics involved in effective communication. It details the steps in the communication process, emphasizes the importance of clarity, conciseness, and empathy in communication principles, and highlights ethical considerations such as truthfulness and respect. By understanding and applying these concepts, individuals can enhance their communication skills and foster a responsible exchange of information.

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6 views2 pages

Lesson 1 - Communication Processes Principles and Ethics

The document outlines the fundamental aspects of purposive communication, including the processes, principles, and ethics involved in effective communication. It details the steps in the communication process, emphasizes the importance of clarity, conciseness, and empathy in communication principles, and highlights ethical considerations such as truthfulness and respect. By understanding and applying these concepts, individuals can enhance their communication skills and foster a responsible exchange of information.

Uploaded by

anncostiniano22
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Gen Ed 001: Purposive Communication

LESSON 1: COMMUNICATION PROCESSES, PRINCIPLES, AND ETHICS


Communication is a fundamental part of human interaction, encompassing the processes
by which individuals convey and receive messages, as well as the ethical considerations
that shape how we communicate. Below is a breakdown of these concepts with examples
and references to illustrate their importance.

COMMUNICATION PROCESSES
The communication process is the series of steps involved in sending and receiving a
message. It includes several key components that work together to ensure that
communication is effective.
1. Sender: The person or group who creates and transmits the message.
2. Message: The information, thoughts, or ideas that the sender wishes to
communicate.
3. Encoding: The process of converting the message into symbols, words, gestures,
or images that can be transmitted.
4. Channel: The medium or means through which the message is sent [e.g., spoken
words (speech), written text, digital media (email)].
5. Receiver: The individual or group who interprets the message.
6. Decoding: The process by which the receiver interprets and understands the
message.
7. Feedback: The response or reaction from the receiver back to the sender,
indicating how the message was understood.
8. Noise: Any interference that distorts or disrupts the communication process (e.g.,
physical noise, language barriers, misunderstandings).
Reference:
Berlo, D. K. (1960). The Process of Communication: An Introduction to Theory and
Practice. New York: Holt, Rinehart & Winston.

COMMUNICATION PRINCIPLES
Effective communication is guided by several principles that ensure clarity,
understanding, and engagement between the sender and receiver.
1. Clarity: Messages should be clear and easy to understand. Avoid ambiguity and
ensure the message aligns with the receiver’s understanding.
2. Conciseness: Be brief and to the point. Eliminate unnecessary words that might
confuse the message.
3. Consistency: The message should align with previous communications, avoiding
contradictions.
4. Feedback: Effective communication includes encouraging feedback to
understand how well the message was received and interpreted.
5. Empathy: Understanding the audience's perspective fosters connection and
engagement, helping tailor messages to the receiver’s context.
6. Adaptability: Adjust the communication style based on the audience, message
content, and situation. A good communicator is flexible and responsive.
7. Active Listening: Listening carefully without interrupting or assuming the
message promotes understanding and builds stronger communication channels.
Reference:
Adler, R. B., & Elmhorst, J. M. (2012). Communicating at Work: Principles and Practices
for Business and the Professions (11th ed.). New York: McGraw-Hill.
COMMUNICATION ETHICS
Communication ethics refers to the moral principles that govern the exchange of
information and ideas. Ethical communication ensures honesty, respect, and integrity,
promoting fairness and transparency. Key ethical considerations include:
1. Truthfulness: Communicators must be honest, presenting information accurately
and avoiding deception.
2. Respect: The rights and dignity of the audience should be respected. Avoid
offensive or harmful language.
3. Confidentiality: Sensitive information should be protected, and communicators
must not share private details without consent.
4. Fairness: Ethical communication involves treating all participants equitably,
avoiding bias or discrimination.
5. Responsibility: Communicators should take responsibility for their words and
their impact on others, aiming to prevent harm.
6. Accountability: Ethical communicators should be open to criticism and willing to
correct mistakes, fostering trust and reliability.
In summary, understanding and applying the communication process, adhering to key
principles, and following ethical guidelines contribute to more effective and responsible
communication.

Reference:
Johannesen, R. L., Valde, K. S., & Whedbee, K. E. (2008). Ethics in Human Communication
(6th ed.). Waveland Press.

Example
Imagine a scenario where a team leader sends an email to employees about a new
project. The communication process begins with the leader (sender) writing the email
(message) and choosing email as the medium (channel). The employees (receivers) read
and interpret the email (decoding), then respond with questions for clarification
(feedback). If the email contains ambiguous instructions, this violates the principle of
clarity, leading to misunderstandings (noise).
To communicate effectively, the leader should follow the principles of clarity and
conciseness, ensuring the email is straightforward. Additionally, ethical considerations
are crucial: the leader must be truthful about project expectations, respect the
employees' perspectives, and be open to feedback (accountability).
By adhering to ethical standards and communication principles, the leader can ensure
the message is understood correctly and foster a trustworthy, respectful working
environment.
References:
Berlo, D.K. (1960). The Process of Communication: An Introduction to Theory and
Practice.
Adler, R.B., & Elmhorst, J.M. (2012). Communicating at Work: Principles and Practices for
Business and the Professions.
Johannesen, R.L., Valde, K.S., & Whedbee, K.E. (2008). Ethics in Human Communication.

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