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Business-Analytics Syllabus

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149 views2 pages

Business-Analytics Syllabus

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akshayapembarthi
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MBA-Academic Regulations and Syllabus-MLR22

BUSINESS ANALYTICS

MBA: III Semester L P C


Course Code: C50024 4 - 4

Course Objectives:
▪ To orient on the importance of ever-increasing volume, variety and velocity of data in
organization and application of data analytical tools for decision making.
▪ To explain the different descriptive statistical measures.
▪ To impart knowledge on the aspects of predictive analytics.
▪ To provide understanding of the scope of data mining, regression trees, logistical
regression.
▪ To elaborate on various applications of simulation in business.

Course Outcomes: Students will be able to:


▪ Understand the importance of business analytics in practice.
▪ Learn various rural marketing strategies
▪ Learn challenges of data modelling.
▪ Understand the aspects data mining.
▪ Learn Monte Carlo simulation, risk analysis and decision tree analysis.

Unit – I: Introduction to Data Analytics: Introduction to Data, Importance of Analytics, Data


for Business Analytics, Big Data, Business Analytics in Practice. Data Visualization, Data
Visualization Tools, Data Queries, Statistical Methods for Summarizing Data, Exploring Data
using Pivot Tables.

Unit – II: Descriptive Statistical Measures: Population and Samples, Measures of location,
Measures of Dispersion, Measures of Variability, Measures of Association. Probability
Distribution and Data Modeling, Discrete Probability Distribution, Continuous Probability
Distribution, Random Sampling from Probability Distribution, Data Modeling and Distribution
fitting.

Unit – III: Predictive Analytics: Karl Pearson Correlation Technique, Multiple Correlation,
Spearman’s Rank Correlation, Simple and Multiple Regression, Regression by the Method of
Least Squares, Building Good Regression Models. Regression with Categorical Independent
Variables, Linear Discriminant Analysis, One-Way and Two-Way ANOVA.

Unit – IV: Data Mining: Scope of Data Mining, Data Exploration and Reduction, Unsupervised
Learning, Cluster Analysis, Association Rules, Supervised Learning, Partition Data,
Classification Accuracy, Prediction Accuracy, K-Nearest Neighbors, Classification and
Regression Trees, Logistics Regression.

Unit – V: Simulation: Random Number Generation, Monte Carlo Simulation, What If


Analysis, Verification and Validation, Advantages and Disadvantages of Simulation, Risk
Analysis, Decision Tree Analysis.

Suggested Readings:
▪ James E.Sallis, Geir Gripsrud, Ulf Henning Olsson,Ragnhild Silkoset,Research
Methods and Data Analysis for Business Decisions: A Primer Using SPSS,Springer
International Publising,1e,2021.

MLR Institute of Technology Page 5


MBA-Academic Regulations and Syllabus-MLR22

▪ Anil Maheswari, Big Data, Tata McGraw Hill, New Delhi, 2e, 2019.
▪ James Evans, Business Analytics, Pearson Education,2e, 2017.
▪ Camm, Cochran, Fry, Ohlmann, Anderson, Sweeney, Williams Essential of Business
Analytics, Cengage Learning, 2015.
▪ Foster Provost and Tom Fawcett, Data Science for Business, Shroff Publisher, 2018.
▪ Seema Acharya & Subhashini Chellappan: Big Data and Analytics, Wiley Publications,
New Delhi, 2015.
▪ Thomas Eri, Wajid Khattack& Paul Buhler: Big Data Fundamentals, Concepts, drivers
and Techniques by Prentice Hall of India, New Delhi, 2015.

MLR Institute of Technology Page 6

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