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Principles of Marketing.m2

This document is a module for Senior High School students on the goals of marketing, emphasizing the importance of setting clear, credible, and realistic SMART marketing goals. It outlines the significance of Key Performance Indicators (KPIs) in measuring progress towards these goals and includes various activities for students to engage with the material. The module also provides a recap of marketing fundamentals and encourages personal goal setting.

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17 views8 pages

Principles of Marketing.m2

This document is a module for Senior High School students on the goals of marketing, emphasizing the importance of setting clear, credible, and realistic SMART marketing goals. It outlines the significance of Key Performance Indicators (KPIs) in measuring progress towards these goals and includes various activities for students to engage with the material. The module also provides a recap of marketing fundamentals and encourages personal goal setting.

Uploaded by

aurielynliyan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Principles of SENIOR

HIGH
Marketing SCHOOL

Module
Goals of Marketing 2
Quarter 1
EXPECTATION
After going through this module, you are expected to identify and discuss the
goals of marketing.

PRETEST
Directions: Write TRUE or FALSE in the space provided

___________ 1. The goal should be clear, credible, and realistic.


___________ 2. It is not necessary to determine the progress of the set goals of an
organization.
___________ 3. SMART marketing goals is a framework for successful goal setting
___________ 4. KPIs are important metrics to make sure that you can accomplish any
business objective.
____________5. A goal should be clearly understood by everyone in the team.

RECAP

In the previous lesson, we study and define what is Marketing.

So let’s have a quick recap…

➢ Marketing is an art of creating and satisfying customers at a profit

➢ Philip Kotler is the Father of Marketing

➢ Marketing is the key to the success of any organization whether it is a profit


or non- profit organization
LESSON
Lesson Overview

Marketing is indeed an art it has been practiced in one form or the other. It
has become a very important function in the business world. Marketing is the
business function that identifies an unfulfilled needs and wants, defines and
measured their magnitude, determines which target market the organization can best
serve, decides on appropriate products, services, and programs to serve this market
and calls upon everyone in the organization to think and serve the customer.

This module covers the essential principles behind marketing: what it is about,
what makes for a marketing-oriented transaction, and how consumers stand to
benefit from it.

Activity No. 1

1. What are your personal goals in life?


2. Would you like to achieve certain goals in five years?
3. What would you like to achieve in ten years?

Take 5 minutes to write down your answers in a separate sheet of paper.

Goals of Marketing

In Marketing, goals are statements of what results in the company wants to


achieve with its marketing efforts. Just like any other goals, it should be clear,
credible, and realistic.

By setting clear SMART marketing goals, the company will know exactly what
they are working on. Marketing goals are specific objectives described in the
Marketing Plan. These goals can be tasks, quotas, improvements in KPIs, or other
performance-based benchmarks used to measure success.
Here are some examples of marketing goals include:

1. Build Brand awareness


2. Generating new customers
3. Establishing leadership
4. Attributing marketing activities to revenue generation
5. Increasing brand engagement

How to set SMART GOAL in Marketing

SMART marketing goals is a framework for successful goal setting. It stands for
Specific, Measurable, Attainable, Realistic, Timely.

Specific – they are clearly understood by everyone in the team;

Measurable – you can always get a clear idea of how well you're doing;

Achievable – when planning, there's no point in deciding to fulfill all dreams in a


year. Make sure you think what you really could do;

Relevant – the goals you set must be important for your company. The goal shouldn't
be "Let's hire 20 people" but "Let's increase the revenue enough to hire 20 people.";
Time-bound – they have a specific due date for completion to resist the urge to say
"okay, we'll do it next year."

To measure the progress of the SMART marketing goals, Key Performance


Indicators (KPI) are used to track toward goals. Selecting the right KPI is the key to
effectiveness.
Importance of KPI

Effective KPIs are important metrics to make sure that you can accomplish
any business objective. KPIs are more than numbers you report out weekly - they
enable you to understand the performance and health of your business so that you
can make critical adjustments in your execution to achieve your strategic goals.
Knowing and measuring the right KPIs will help you achieve results faster.

Why KPIs are Important? Here are 5 reasons:

1. To monitor company or organization’ health


2. To measure progress
3. To analyze pattern over time
4. To adjust and stay overtime
5. To solve problems or tackle activities

ACTIVITIES

Activity No.2.1

Directions: Answer the following question

1. What are your personal goals in life?

2. Would you like to achieve certain goals in five years?

3. What would you like to achieve in ten years?

Take 5 minutes to write down your answers in a separate sheet of paper.

Activity No.2.2

Directions: Below is two goals that may be great, but are not very SMART. What is
missing? How might you rewrite them more SMARTly?

1. I want to get my life in balance.

2. I want to be working by the time I am 23

Go through the SMART criteria and jot down few ideas. You may decide that you
need to break these down into several shorter goals (or steps) to make them SMART.
Write your answer in the activity sheet.
WRAP–UP
What are the marketing goals? Elaborate and example

VALUING
If you are going to make your SMART goals, how will you do it refer to Activity
No. 2.1?

POST TEST
Direction: Encircle the letter of the correct answers.
1. What are Marketing goals?
A. What results in the company wants
B. What plans in the company wants
C. What intentions in the company wants
D. What projects in the company wants
2. _________________Marketing goals is a framework to success goal-setting?

A. good
B. smart

C. genuine
D. creative

3. Smart stand for________

A. specific, measurable, attainable, realistic, timely


B. smart, measurable, attainable, realistic, timely
C. Specific, measurable, applicable, realistic, timely
D. Specific, memorable, attainable, realistic, timely
4. Marketing goals are ____________ described in the marketing plan.
b. attainable objectives
c. specific objectives
d. measurable objectives
e. complex objectives
5. What are the important metrics to make sure that you can accomplish any
business?
b. KPIs
c. BPIs
d. ABCs
e. ROTCs
KEYTOCORRECTION
REFERENCES
Schrader, Christine Schrader, May 17, 2018,
https://www.conductor.com/blog/2018/05/smart-marketing-goals-examples/
Edemy Editor, https://blog.udemy.com/goal-setting-activities/

Ignacio, Xylee Marling., Camarao, Edna D.


Principles of Marketing Module, Department of Education – Schools Division
of Pasig City, Republic of the Philippines

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