Google Universal Analytics URL Collect Parameters Cheat Sheet

by Tom Marianczak (dmpg_tom) via cheatography.com/18888/cs/2003/

Google UA is closing. Are you GA4 Ready?

Did you know that as of July 2023, Universal Analytics will stop collecting and processing data. To continue using GA you'll need to migrate to
GA4. This is a complete change in archit​ecture of implem​ent​ation and data analysis.
DMPG can help you migrate to GA4 and we offer a free audit of your existing GA implem​ent​ation along with migration recomm​end​ations.

Main Parameters Events Parameters eCommerce Parameters

a Random number used to link # ea Event Action cu CUrrency that the transa​ction takes
Google Analytics to Adsense ec Event Category place in
(currently not working) in Item Name
el Event Label
cid Client ID number * ic Item Code (sku)
ev Event Value
de Document Encoding type ip Item Price (per unit)
You will only see any of these when t (type)
dl The Document Location iq Item Quantity
= event
dt Document Title iv Item Variation (normally category)
fl FLash version Custom Parameters
ta Transa​ction Affili​ation
je Java Enabled? (1=yes, 0=no) cd1...cdN Custom Dimension value with ti Transa​ction Identi​fic​ation number
ni Non-In​ter​action hit type (set as true or index number (free=1 to 20,
tr Transa​ction Revenue value
'1' in code. Shows as 1 or 0 in premium=1 to 200)
ts Transa​ction Shipping value
parame​ters) cm1...cmN Custom Metric value with
tt Transa​ction Tax value
_s hit Sequence - increments each time index number (free=1 to 20,
an event (inc pageview) premium=1 to 200) You will only see these when t (Type) =
cg1...cgN Content Grouping value with transa​ction or item.
sd Screen Depth
index number (1 to 5)
sr Screen Resolution
App Tracking Parameters
t the Type of tracking call this is *
Campaign Variable Parameters aid Applic​ation ID
(e.g. pageview, event)
cn Campaign Name aiid Applic​ation Installer ID
tid Tracking ID (your UA number) *
cs Campaign Source an Applic​ation Name
_u Verifi​cation code generated by +
cm Campaign Medium av Applic​ation Version
GA analyt​ics.js
ck Campaign Keyword ht HiT sequence number
ul User Language code
cc Campaign Content
_v SDK Version number
Other Parameters
ci Campaign Id
v protocol Version *
aip Anonymize IP (see note below)
glcid Google adwords ID
vp View Port size (browser window
jid JoinID (binding your GA cookie to
visible area) dclid google Display ads ID
Double​Click cookie)
z cache buster To register any campaign variables (c*) you
qt Queue Time (for collecting offline
MUST populate Campaign Source AND
# equivalent of the classic analytics utmhid data)
Campaign Medium as a minimum.
parameter
sc Session Control
* must be present on EVERY call to be
Timing Parameters uid User ID (known uid as opposed to
accepted by GA servers.
cid)
+ see http:/​/st​ack​ove​rfl​ow.c​om​/qu​est​ion​s/2​‐
684​904​2/u​-pa​ram​ete​r-i​n-u​niv​ers​al-​goo​gle​- aip: The value of this parameter can be
an​aly​tic​s-c​oll​ect​-hits for full explan​ation absolutely anything to cause the IP to be
anonym​ized. This includes a blank value.
Override Parameters $aip=, $aip=0, &aip=1 will all cause
anonymity.

Google Experi​ments Parameters

xid Experiment ID
xvar Experiment VARiant
dh Document Host name override utc User Timing Catergory (not universal Social Tracking Parameters

dp Document Path - used when coordi​nated time) sn Social Network

overriding the standard page name utv User Timing Variable name sa Social Action
ua User Agent override utt User Timing Time st Social action Targt (normally a url)
uip User IP override utl User Timing Label
cd sCreen name - mainly used in app plt Page Load Time
tracking dns DNS time
linkid Link ID of a clicked DOM element pdt Page Download Time
rrt Redirect Response Time
tcp TCP connect time
srt Server Response Time
exd EXception Descri​ption
exf is EXception Fatal?

By Tom Marianczak Published 2nd May, 2014. Sponsored by Readable.com

(dmpg_tom) Last updated 9th May, 2022. Measure your website readability!
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