Case Study Assignment Template

[Case Study Customer]

[Create a copy of the Case Study Template
● To edit, download or make a copy. Save the file to your Microsoft Desktop or One Drive or to your Google Drive
if you are using the Google Editor Suite.
● Give your template copy a unique file name so that you can easily find it and upload it for submission later, for
example, “Course 1_Case Study Assignment_YourInitials”.
● You can use this template as a shell to develop your case study assignment submission, or, if you prefer, as a
working document.
● Identify the customer story you have selected in the template sections indicated with “[ ]”, for example [Case
Study Customer], [Customer you selected], [SAP Customer Story URL], etc.
● Completed examples are shown for each step to get you started and provide a guide for the expected response.
● If this template copy will become your final assignment document, don’t forget to delete the instruction sections in
gray text and the highlighted starting point examples.
● Be sure to proofread your work so that it is ready to submit to the customer. ]

Task 1. Select a Case Study for your Assignment

[The first task is to choose a case study for your assignment from the SAP Customer Stories website. On this site,
you can search for customer stories by industry, company size, customer country, or the technology or SAP product
involved. Use the guidelines set out in the instructions to select a customer story that will help you get the most out of
your assignment. Use the table below to document the customer story you are selecting. To get you started, we’ve
provided some worked examples selected from the SAP Customer Stories website below.]

My work:

Customer Story: FC Bayern

Sources:
SAP customer story finder

Customer profile Digital transformation impacts

- Sports and Entertainment Industry - Optimized game day experience
- Well known sports organization found in 1900 - Personalized Fan Engagements
- Most Successful German Team in History - Ticket Sales Analysis

SAP solution technology areas Case study material includes

- SAP Analytics Cloud - Description of SAP Solution
- SAP Business Technology Platform (SAP BTP) - Information describing SAP engagement
- SAP HANA

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SAP Technology Consultant: Case Study Template – Course 1 | Page 2
Task 2. Understand the customer and industry context
[In this task you’ll prepare for the engagement by researching the customer’s organization, technology landscape,
and industry context, using the customer story materials and other creditable sources. There are four activities to
complete:

● Activity 1: Identify five (5) macro business and technology trends impacting the customer’s industry. We’ve
provided some examples below. Use at least two sources to confirm the trends you are identifying.
● Activity 2: Describe two (2) motivations the customer may have for doing the project (the “why”)
● Activity 3: Identify three (3) business goals or outcomes the customer wants to achieve by doing the project
● Activity 4: Select two (2) analysis frameworks the project team could use to understand more about the
customer’s challenges or objectives and explain why you have selected them.]

Activity 1: Identify Business or Technology Trends in the Industry

My work:

[Sports and Entertainment Industry] Macro Trends:

1. Performance Analytics (for example, real-time Artificial Intelligence (AI) analysis of sports
matches or practice sessions)
2. Fan engagement (for example, real-time access to game stats)
3. Smart venues (for example, using AI to analyze crowd sentiment, apps for fast check-in, etc)
4. Cybersecurity (threats to the data of fans, athletes, or performers), attacks on streaming
platforms)
5. eSports (the rise of Mobile technologies, the importance of customer experience)

Sources:
https://blogs.sap.com/2020/04/29/saps-role-in-sports-digital-transformation/,
https://www.sap.com/industries/sports-entertainment.html?pdf-asset=e8df965f-007d-0010-87a3-
c30de2ffd8ff&page=1
https://community.sap.com/topics/sports-entertainment

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Activity 2: Identify Customer Motivations
[In this activity you will describe two (2) motivations for the customer to do the project (the “why”). These drivers could
be associated with the industry trends you identified in Activity 1, other market pressures, the customer’s digital
transformation goals etc. Being able to identify the customer’s motivations will help you to articulate the value of the
SAP project to the customer’s business and stakeholders.]

My work:

In the FC Bayern customer story, the customer’s motivations are:

● Maximizing and measuring team performance and health
● Delivering unique experience to fans

Activity 3: Identify the Customer’s Business Goals

[In this activity, identify three (3) business goals or outcomes the customer wants to achieve by doing the project.

Hint: Typical business goals for a customer going through digital transformation might be:
● Reduce total cost of ownership of IT and business systems
● Improve customer response times or ‘stickiness’ (customer returns to purchase again)
● Reduce time or cost to complete transactions or access data
● Improve visibility and quality of decision-making data
● Improve customer engagement or remove roadblocks to interacting with customer
● Meet relevant compliance or quality guidelines (for example, General Data Protection Regulation (GDPR) data
privacy in the European Union, US Securities and Exchange Commission (SEC) requirements, International
Organization of Standardization (ISO) standards etc.)
● Reduce errors
● Improve integration with or retire legacy systems
● Improve recovery time to business as usual when a system goes down
● Automate processes
● Enhance security to prevent losses from hacks and attacks]

My work:

In the FC Bayern customer story, the customer’s business goals are:

● Improve the time consuming manual HR process
● To provide fluid and unique experience to fans
● Improve scouting via digital transformation to ensure long term success

Activity 4: Identify Analysis Frameworks

[Recall that an analysis framework is a process or approach you can use to solve problems and design solutions. To
refresh your understanding of the analysis frameworks covered in this course, see Module 2, particularly Lessons 1
and 2.

(a) Select two (2) analysis frameworks you could use to understand more about the customer’s business goals and
challenges from the frameworks discussed in this course:
● Design thinking
● Systems thinking
● SWOT analysis model
● VUCA analysis model
● PESTLE analysis model
● Systems Diagrams (BPMN Notation)
● Six Sigma process analysis

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(b) Write a short paragraph explaining why you have selected these two (2) analysis frameworks. Asking yourself
the following questions could help develop your response: “What are the key elements of the framework?
What are the benefits of using it for this customer engagement? What will I uncover about the
customer’s environment by using these frameworks? Are there any analysis gaps or considerations
when using this framework?”

(c) Optional: complete a SWOT analysis for your customer story (if you have not already selected SWOT analysis
as one of your framework options above]

My work:

(a) To understand more about the customer’s business goals in the [Selected Customer Story], I
have selected [Framework 1] and [Framework 2].

(b) I chose the [Framework 1] because [Reason]. I think that…

I chose [Framework 2] because [Reason]. I think that…

(c) SWOT Analysis (Optional)

Strengths Weaknesses
- … - …
- … - …
- … - …

Opportunities Threats
- … - …
- … - …
- … - …

Example [Delete this section before assignment submission]

(a) To understand more about the customer’s business goals in the NHL customer story, I have
selected the Strengths Weaknesses Opportunities Threats (SWOT) analysis framework and
a design-thinking analysis approach.

(b) A key business goal for the NHL is to improve their customer (fan) engagement. I chose SWOT
analysis because the results will help the NHL build on their strengths and understand how to
seize new opportunities for attracting fans. I may also use the PESTLE (Political, Economic,
Social, Technology, Legal, and Environmental) analysis model along with the SWOT model to
see the full picture here. A possible weakness of a SWOT analysis is that it will not help me
decide what are NHL’s priorities. I will have to work with the customer to understand which of the
issues identified in the SWOT are the most important for them.

I chose a design-thinking analysis approach because that will challenge any assumptions I
might have and help put me in the shoes of coaches, players, and fans to design solutions that
meet their needs. A possible weakness of design thinking is that it requires strong user

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 participation to be successful – I would need to convince my customer that encouraging the
coaches (users) to participate will help the team design a more creative, inclusive solution.

(c) SWOT Analysis (Optional)

Strengths Weaknesses
- Enormous reach and fan engagement (>190 - Competition for fan attention with other
million social media followers) sporting leagues and other sources of
entertainment

Opportunities Threats
- Digital technologies can increase fan engagement, - Crisis/catastrophe (for example,
interaction, and reach pandemic) disrupts the ability to play live
games or exhibitions

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Task 3. Build your project team
[This task is about identifying and helping to build the ideal project team to deliver the implementation described in
the customer story you selected. There are four activities:
● Activity 1: Identify the role you have selected (for example, Technical, Functional, Data Analyst, Project Manager,
Business Process Consultant, or Architect) and why you have chosen it.
● Activity 2: Describe your key responsibilities and the skills or expertise you’ll bring to the project team
● Activity 3: Identify the other project roles and skills/expertise you think will be needed to deliver the SAP
implementation set out in the customer story and explain why
● Activity 4: Explain how the team you have identified will work together to deliver the SAP implementation set out
in the customer story you selected.]

Activity 1: Identify your role on the project team and why you have chosen it
[Identify the role you have selected (for example, Technical, Functional, Data Analyst, Project Manager, Business
Process Consultant, or Architect).]

My work:

I will be [Role] on the [Customer story] project team. I have chosen this role because [Reason].

Example [Delete this section before assignment submission]:

I will be a functional consultant on the NHL SAP project team. I have chosen this role because I want
to use my sports industry and analytics experience to help coaches to boost their players’ skills and
ultimately enhance fan engagement with NHL games.

Activity 2: Describe the skills and expertise you’ll bring

[For the role you have selected, describe your key responsibilities and the skills/expertise you’ll bring to the team.]

My work:

As a [Role] I will work with the [Customer] team to understand….This could involve…

The key skills I will bring to the project are:

● [Skill 1] [Reason]
● [Skill 2] [Reason]
● [Skill 3] [Reason]

Example [Delete this section before assignment submission]:

As a functional consultant, I will work with the NHL customer team to understand how SAP can help
them to improve player skills and increase their fan engagement. This could involve designing new
processes or coming up with product solutions. The key skills I will bring to the project are:
● Strategic thinking to help me analyze the customer’s environment and understand the
challenges they are facing
● Communication skills to actively listen to the customer, reflect and then explain possible
solutions clearly and simply
● Business acumen, that is, my understanding of how the customer’s business works
● Collaboration skills to work with and build effective relationships with my colleagues, the
customer, and any other stakeholders
● Functional skills to understand the customer’s business problems or pain points and how SAP
and other technology could help solve them.

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Activity 3: Identify the skill and expertise mix needed for the project
[Identify the other project roles and skills/expertise you think will be needed to deliver the SAP implementation set out
in the customer story and explain why.]

My work:

To deliver the [Customer] SAP implementation, the ideal project team would include the following
roles and mix of expertise/skills:
● A [Role] with […] experience who would …
● A [Role] with […] experience who would …
● A [Role] with […] experience who would …

Example [Delete this section before assignment submission]:

To deliver the NHL SAP implementation, the ideal project team would include the following roles and
mix of expertise/skills:
● A project manager responsible for building a business case for the project, setting up the
schedule, setting up methods for tracking and reporting progress, determining priorities,
budgeting, monitoring costs, and communicating with and supporting the team.
● A technical consultant who has functional experience in analytics. It would be ideal if these
consultants also have domain experience in the sports and entertainment industry. They could
then explain how technologies like the cloud could support the NHL’s goal to boost player skills
and thereby improve fan engagement.
● A technical consultant who has experience with designing and implementing cloud solutions, in
this case for SAP HANA Cloud. Also a technical consultant who has experience with designing
and implementing SAP Analytics Cloud (SAC) solutions. It would be ideal if these consultants
also had domain experience in the sports and entertainment industry.
● If necessary, a data analyst to work with the team to provide further insights.

Activity 4: How the team will collaborate

[Explain how the team you have identified will work together to deliver the SAP implementation set out in the
customer story you selected.]

My work:

The team will collaborate to deliver the [Customer] SAP implementation by:
● Example …
● Example …
● Example …

Example [Delete this section before assignment submission]:

The team will collaborate to deliver the NHL SAP implementation by:
● Planning the project including setting goals, scope, standards, roles and responsibilities
● Holding a kickoff meeting to give the customer and other teams an overview of the project and
the agreed plan
● Identifying customer stakeholders and building effective relationships with them

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● Working with customer stakeholders to explain possible solutions and approaches clearly and
simply
● Providing functional or domain insights relevant to the sports and entertainment industry to help
the customer understand the proposed solutions or approaches
● The technical consultant will work closely with the functional consultant to translate functional
specifications to technical specifications.

Task 4: Develop an executive summary deck to present to the customer

[In this task, you’ll develop an executive summary deck to present your key findings as you would to a real customer.
Developing a deck is recommended as this is the most commonly used format on customer projects and a good
opportunity for you to practice your presentation skills. However, if you prefer, you can also present your work by
writing a short report precis (executive summary) setting out your key findings and recommendations.
● Create a new file in either MS PowerPoint or Google Slides to develop your deck. If you are writing a report
precis, use MS Word or Google Docs. You can select any design look and feel but consider that this is a
document that will be presented to a customer in a professional context. For a refresh on professional writing
skills, and working with Microsoft Office Suite, see Module 2 Lesson 3.
● Save the file to your local drives. Give your executive summary deck or report precis a unique file name so that
you can easily find it and upload it for submission later, for example, “Course 1_Project Submission
Deck_YourInitials”.
● Remember you are developing a summary, which means distilling the key points for your customer – ideally, it
should be no more than 5 slides or 1 page (~300 words) of written text. See the example outline below for an
executive deck
● Hint: To guide you, here are some tips on developing an effective deck:
o Follow the assignment structure – for example, develop an introduction slide setting out the SAP customer
story and implementation, and then use one slide per task, summarizing your key findings from each
activity only, close with a summary or next steps slide
o Use short simple sentences where possible
o Use subheadings and headings to organize and highlight your key points
o Include 5-7 points per slide only as this is the maximum information a typical audience retains at a time
o Create a logical story and add visuals where possible to engage with your audience
o Adopt a clean, professional design look and feel (for example, choose simple fonts, colors, etc. that are
readable and accessible)]

My work:

Develop an executive summary deck (MS PowerPoint or Google Slides) or report precis (MS Word
or Google Docs).

Example [Delete this section before assignment submission]:

Deck outline:
● Slide 1 – Project Name, Introduction, Your Role
● Slide 2 – Customer and Industry Context
o Key industry trends that are relevant for this project
o Key challenges facing the customer and how they link to customer’s business goals
● Slide 3 – Analysis approach
o Analysis frameworks team will use to understand more about the customer’s challenges
● Slide 4 – Project team members
o Role and skills/expertise mix to deliver implementation
● Slide 5 – Next Steps

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Task 5: Record your presentation to the customer
Record a short video or audio track (3-4 minutes, .mp4 or .wav file) of yourself presenting your key findings and
recommendations to the customer. You will complete a self-evaluation check of your presentation in the project
submission. It is optional to upload the actual recording file. You can record the presentation on your phone or use a
more formal recording set-up if you wish. If you prefer not to appear on camera, record an audio track only.

Hint: To guide you, here are some tips for recording engaging videos or audio:
● Before you start, develop a high-level script or outline setting out what you need to cover, following the
assignment structure you built into your deck or precis
● Introduce yourself and the role you are playing on the project briefly then explain the purpose of the
presentation before going into detail
● Clear a space for your recording session with no distractions
● Speak clearly, not too fast
● If you’re recording a video, ensure you are in frame and that the camera is aligned with your face and body
position (for example, the camera is not pointing up your nose or cutting you off)
● Use a simple background so that the focus is on you, not your surroundings (for example, a wall or quiet
room)
● Do a few sample recordings first to test out your set-up and recording quality
● To assist you, try presenting to somebody off-camera

My work:

Record your presentation to the customer either as a video or audio track. Be ready to complete a
self-evaluation of your presentation in Project Submission and Peer Review.

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