Course Outline

School: Business

Department: Business Management

Course Title: International Business Concepts

Course Code: INTL 220

Course Hours/Credits: 42

Prerequisites: BFPE 220, BUSN 118, BUSN 119,

GESL 119, GNED 119

Co-requisites: N/A

Eligible for Prior Learning, Yes

Assessment and Recognition:

Originated by: Julie Nguyen

Creation Date: Summer 2014

Revised by: Natalie Chinsam, Ronald Chaikin, Julie

Nguyen

Revision Date: Fall 2017

Effective Semester: Fall 2017

Inactive Date: 6/9/2020 8:32:32 AM

Approved by:

Amanda Stone, Associate Dean/Dean,

Business

Students are expected to review and understand all areas of the course outline.

Retain this course outline for future transfer credit applications. A fee may be charged for
additional copies.

This course outline is available in alternative formats upon request.

INTL 220 CENTENNIAL COLLEGE International Business Concepts

Acknowledgement of Traditional Lands

Centennial is proud to be a part of a rich history of education in this province and in this city. We
acknowledge that we are on the treaty lands and territory of the Mississaugas of the Credit First Nation
and pay tribute to their legacy and the legacy of all First Peoples of Canada, as we strengthen ties with
the communities we serve and build the future through learning and through our graduates. Today the
traditional meeting place of Toronto is still home to many Indigenous People from across Turtle Island and
we are grateful to have the opportunity to work in the communities that have grown in the treaty lands of
the Mississaugas. We acknowledge that we are all treaty people and accept our responsibility to honor all
our relations.

Course Description
This course introduces students to the major considerations in the conduct of business activities within a
global context. It provides a broad overview of the domestic and foreign environments within which
international business takes place, examines international trade and foreign direct investment, and
outlines several of the key strategic decisions facing international business managers. The course takes
the perspective of a Canadian business person seeking international opportunities in today’s dynamic
global environment.
Please note: This course is delivered in blended/hybrid format. Students meet two hours in class and
study one hour online per week.

External Standard Information

N/A

Program Outcomes
Successful completion of this and other courses in the program culminates in the achievement of the
Vocational Learning Outcomes (program outcomes) set by the Ministry of Colleges and Universities in the
Program Standard. The VLOs express the learning a student must reliably demonstrate before
graduation. To ensure a meaningful learning experience and to better understand how this course and
program prepare graduates for success, students are encouraged to review the Program Standard by
visiting http://www.tcu.gov.on.ca/pepg/audiences/colleges/progstan/. For apprenticeship-based programs,
visit https://www.skilledtradesontario.ca/about-trades/trades-information/.

Course Learning Outcomes

The student will reliably demonstrate the ability to:
1. Identify common careers in international business and typical entry-level positions in the
international business sector of Canadian business;
2. Describe how the forces of globalization both drive and constrain opportunities in today’s business
world;
3. Analyse the impact of major international trade agreements and organizations on international
business opportunities, including North American Free Trade Agreement (NAFTA), World Trade
Organization (WTO), European Union (EU), Association of Southeast Asian Nations (ASEAN), the
Common Market for Eastern and Southern Africa (COMESA), and the Common Market of the
South (MERCOSUR);

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INTL 220 CENTENNIAL COLLEGE International Business Concepts

4. Assess the importance of environmental factors and geographical and cultural factors (e.g. location,
time zones, religion, customs and languages spoken) in international business decision-making;
5. Demonstrate an understanding of international trade, world investment flows, and economic
integration;
6. Explain the role Canadian and international institutions play in supporting, facilitating and/or
strengthening international trade and business opportunities;
7. Develop an ethical approach to international business, and analyse approaches to the management
of corporate social responsibility in the context of international business;
8. Identify the major strategic decisions particular to the management of a global business enterprise,
including foreign investment, market entry, foreign exchange, alliances and acquisitions, human
resources, marketing and supply chain management.

Essential Employability Skills (EES)

The student will reliably demonstrate the ability to*:
1. Communicate clearly, concisely and correctly in the written, spoken, and visual form that fulfills the
purpose and meets the needs of the audience.
2. Respond to written, spoken, or visual messages in a manner that ensures effective
communication.
7. Analyze, evaluate, and apply relevant information from a variety of sources.
8. Show respect for diverse opinions, values belief systems, and contributions of others.
9. Interact with others in groups or teams in ways that contribute to effective working relationships
and the achievement of goals.
10. Manage the use of time and other resources to complete projects.
*There are 11 Essential Employability Skills outcomes as per the Ministry Program Standard. Of these 11 outcomes, the following will be
assessed in this course.

New Essential Skills (NES)

N/A

Global Citizenship and Equity (GC&E) Outcomes

The student will reliably demonstrate the ability to*:
4. Analyze the use of the world's resources to achieve sustainability and equitable distribution at the
personal, professional, and global level.
*There are 6 institutional Global Citizenship & Equity outcomes. Of these 6 outcomes, the following will be assessed in this course.

Methods of Instruction
Lectures, discussions and on-line materials.

Text and Other Instructional/Learning Materials

Text Book(s):
Peng, Mike W. (2016). Global Student Edition, 3rd Edition. Mason, OH: South-Western, Cengage
Learning (includes Online, 6-month Printed Access Card).
ISBN-10: 1305627210 | ISBN-13: 9781305627215
Online Resource(s):
- GLOBAL Online (from the publisher)

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INTL 220 CENTENNIAL COLLEGE International Business Concepts

- eCentennial

Federal Government:
• Global Affairs Canada. Trade. http://www.international.gc.ca/commerce/
• The Canadian Trade Commissioner Service. http://www.tradecommissioner.gc.ca/
• Canada Border Services Agency (CBSA). Import and Export. http://www.cbsa-asfc.gc.ca/

Ontario Provincial Government:

• Government of Ontario. Take Your Business Global. http://www.ontario.ca/page/take-your-business-
global
• Ministry of Citizenship, Immigration and International Trade. Going Global: Ontario’s Trade Strategy.
http://www.citizenship.gov.on.ca/english/international_trade/

Trade Organizations:
• Export Development Canada (EDC). About Exporting. http://www.edc.ca/EN/About-Exporting
• Business Development Bank of Canada (BDC). Marketing, sales and export.
http://www.bdc.ca/EN/articles-tools/marketing-sales-export/
• Canadian Commercial Corporation (CCC). Exporters. http://www.ccc.ca/en/exporters
• Trade Facilitation Office Canada (TFO). http://tfocanada.ca/
• Canadian Manufacturers & Exporters (CME). http://www.cme-mec.ca/
• Toronto Region Board of Trade. Trade Accelerator Program.
https://www.bot.com/Advocacy/Programs/TAPGTA/TAPGTAProgram.aspx

Bilateral Trade Organizations:

• Canada China Business Council. http://www.ccbc.com/
• Brazil-Canada Chamber of Commerce. http://brazcanchamber.org/
• Canada-India Business Council. http://www.canada-indiabusiness.ca/

For women:
• The Canadian Trade Commissioner Service. Business Women in International Trade (BWIT).
http://www.tradecommissioner.gc.ca/eng/businesswomen/
• Organization of Women in International Trade – Toronto. http://www.owit-toronto.ca/

Classroom and Equipment Requirements

SMART classroom.

Evaluation Scheme
➮ Weekly Online Quizzes: Weekly Online Quizzes (10 quizzes X 3%) (Weeks 2-6, 8-12)
➮ In-class Individual Assignments: In-class Individual Assignments (3 X 5%) (Weeks 2, 5, and 12)
➮ Test #1: Test #1 (Week 7)
➮ GC&E Assignment: In-class GC&E Assignment (Week 8)
➮ Group Project: In-class Group Presentation (Weeks 9-11)
➮ Test #2: Test #2 (Week 14)
If students are unable to write a test they should immediately contact their professor or program Chair for
advice. In exceptional and well documented circumstances (e.g. unforeseen family problems, serious
THIS COURSE ADHERES TO ALL COLLEGE POLICIES (See College Calendar) 4
INTL 220 CENTENNIAL COLLEGE International Business Concepts

illness, or death of a close family member), students may be able to write a make-up test.

All submitted work may be reviewed for authenticity and originality utilizing Turnitin®. Students who do not
wish to have their work submitted to Turnitin® must, by the end of the second week of class,
communicate this in writing to the instructor and make mutually agreeable alternate arrangements.

When writing tests, students must be able to produce official Centennial College photo identification or
they may be refused the right to take the test or test results will be void.

Tests or assignments conducted remotely may require the use of online proctoring technology where the
student’s identification is verified and their activity is monitored and/or recorded, both audibly and visually
through remote access to the student's computer and web camera. Students must communicate in writing
to the instructor as soon as possible and prior to the test or assignment due date if they require an
alternate assessment format to explore mutually agreeable alternatives.

Student Accommodation
The Centre for Accessible Learning and Counselling Services (CALCS) (http://centennialcollege.ca/calcs)
provides programs and services which empower students in meeting their wellness goals,
accommodation and disability-related needs. Our team of professional psychotherapists, social workers,
educators, and staff offer brief, solution-focused psychotherapy, accommodation planning, health and
wellness education, group counselling, psycho-educational workshops, adaptive technology, and peer
support. Walk in for your first intake session at one of our service locations (Ashtonbee Room L1-04,
Morningside Room 190, Progress Room C1-03, The Story Arts Centre Room 285, Downsview Room 105)
or contact us at [email protected], 416-289-5000 ext. 3850 to learn more about accessing
CALCS services.

Use of Dictionaries
• Dictionaries may be used in tests and examinations, or in portions of tests and examinations, as long
as they are non-electronic (not capable of storing information) and hard copy (reviewed by the
invigilator to ensure notes are not incorporated that would affect test or examination integrity).

Program or School Policies

N/A

Course Policies
N/A

College Policies
Students should familiarize themselves with all College Policies that cover academic matters and student
conduct.

All students and employees have the right to study and work in an environment that is free from
discrimination and harassment and promotes respect and equity. Centennial policies ensure all incidents

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INTL 220 CENTENNIAL COLLEGE International Business Concepts

of harassment, discrimination, bullying and violence will be addressed and responded to accordingly.

Academic Honesty

Academic honesty is integral to the learning process and a necessary ingredient of academic integrity.
Forms of academic dishonesty include cheating, plagiarism, and impersonation, among others. Breaches
of academic honesty may result in a failing grade on the assignment or course, suspension, or expulsion
from the college. Students are bound to the College’s AC100-11 Academic Honesty and Plagiarism
policy.

To learn more, please visit the Libraries information page about Academic Integrity
https://libraryguides.centennialcollege.ca/academicintegrity and review Centennial College's Academic
Honesty Module:
https://myappform.centennialcollege.ca/ecentennial/articulate/Centennial_College_Academic_Integrity_M
odule_%202/story.html

Use of Lecture/Course Materials

Materials used in Centennial College courses are subject to Intellectual Property and Copyright
protection, and as such cannot be used and posted for public dissemination without prior permission from
the original creator or copyright holder (e.g., student/professor/the College/or third-party source). This
includes class/lecture recordings, course materials, and third-party copyright-protected materials (such as
images, book chapters and articles). Copyright protections are automatic once an original work is created,
and applies whether or not a copyright statement appears on the material. Students and employees are
bound by College policies, including AC100-22 Intellectual Property, and SL100-02 Student Code of
Conduct, and any student or employee found to be using or posting course materials or recordings for
public dissemination without permission and/or inappropriately is in breach of these policies and may be
sanctioned.

For more information on these and other policies, please visit www.centennialcollege.ca/about-
centennial/college-overview/college-policies.

Students enrolled in a joint or collaborative program are subject to the partner institution's academic
policies.

PLAR Process
This course is eligible for Prior Learning Assessment and Recognition (PLAR). PLAR is a process by
which course credit may be granted for past learning acquired through work or other life experiences. The
PLAR process involves completing an assessment (portfolio, test, assignment, etc.) that reliably
demonstrates achievement of the course learning outcomes. Contact the academic school to obtain
information on the PLAR process and the required assessment.

This course outline and its associated weekly topical(s) may not be reproduced, in whole or in
part, without the prior permission of Centennial College.

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INTL 220 CENTENNIAL COLLEGE International Business Concepts

Topical Outline (subject to change):

ORIGINAL TOPICAL
Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation Evaluation
Name and Date
Weight
1 Introduction to the Course Outline •Identify the key success factors (KSF) for Instructions on using
course students in this course online resources
Online resources •Discuss career opportunities and entry-level Q&A
Careers in posted on e-Centennial positions in Canadian firms engaged in
international business international business In-class exercise
Chapter 1 •Establish a path to achieve personal career
World geography objectives Lecture
Forum for International •Identify major geographical features on a
Globalization and Trade Training world map Class discussion
global business www.fitt.ca •Discuss the meaning and characteristics of
globalization
•Explain the link between globalization and
global business
•Dissect the arguments for and against
globalization
2 Political, legal, and Chapter 2 •Describe the institution-based approach to Student online learning #1 Online quiz Week 2
economic forces in understanding foreign environments (3%)
international business Export Development •Examine the relevance of the world’s Lecture
Canada (EDC). Political political, legal, and economic systems for #1 In-class
Risk Insurance. international business Class discussion assignment
www.edc.ca •Assess the implications of political risk for (5%, covers
global firms Weeks 1, 2)
•Analyze the business case for the protection
of intellectual property
3 Cultural and ethical Chapter 3 •Contrast the context, cluster, and dimension Student online learning #2 Online quiz Week 3
influences on approaches to appreciating cultural (3%)
international business Global Affairs Canada. differences Lecture
Centre for Intercultural •Demonstrate how a grasp of cultural
Learning differences can enhance a firm’s success in Class discussion
international business
•Analyze the ethical and legal aspects of Instructions for group
corruption project
•Explain the role of norms in firms’ responses
to ethical dilemmas in international business
4 Company resources Chapter 4 • Explain how a firm can exploit its resources/ Student online learning #3 Online quiz Week 4
and capabilities capabilities to sustain a competitive (3%)
The Canadian Trade advantage Lecture

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INTL 220 CENTENNIAL COLLEGE International Business Concepts

Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation Evaluation
Name and Date
Weight
Commissioner Service. • Relate a firm’s resources/capabilities to the
www.tradecommissione concept of a value chain Class discussion
r.gc.ca • Differentiate between in-house activities and
outsourcing
• Analyze how a global manager can evaluate
his/her firm’s resources/capabilities through
the lens of the VRIO model
5 International trade Chapter 5 • Apply the theories of international trade to Student online learning #4 Online quiz Week 5
explain its economic rationale (3%)
Canadian Association • Catalogue the most commonly used trade Lecture
of Importers & barriers
Exporters (IE Canada). • Provide economic and political arguments Class discussion #2 In-class
Advocacy. against free trade assignment
http://www.iecanada.co • Discuss how a knowledge of economic (5%, covers
m/ theories of trade plus political realities can Weeks 3, 4, 5)
assist global managers
Trade Facilitation Office
Canada
www.tfocanada.ca
6 Global and regional Chapter 8 • Articulate the political and economic benefits Student online learning #5 Online quiz Week 6
trade cooperation and of global trade cooperation and integration (3%)
integration Global Affairs Canada. • Debate current and future prospects for the Lecture
Opening New Markets: World Trade Organization
Trade Negotiations and • Argue for and against regional trade Class discussion
Agreements cooperation
• Itemize the main types of regional economic Review for Test #1
integration (covers Weeks 1 to 6)
• Detail the features of the major regional
trading groups, including NAFTA, EU,
ASEAN, COMESA, and MERCOSUR
• Explain the significance of trade agreements
for the conduct of international business
7 Test #1 • Utilize the stakeholder framework to explain Test #1 Test #1 (60 Week 7
CSR minutes,
Corporate social Chapter 15 • Examine firms’ strategic alternatives to the Student online learning covers Weeks
responsibility (CSR) in CSR imperative 1 to 6, 15%)
global organizations Global Affairs Canada. • Identify various approaches to the Lecture
Corporate Social management of CSR within the context of
Responsibility international business Class discussion
8 Foreign direct Chapter 6 •Describe the key reasons for firms’ pursuit of Student online learning #6 Online quiz Week 8
investment (FDI) FDI (3%)

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INTL 220 CENTENNIAL COLLEGE International Business Concepts

Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation Evaluation
Name and Date
Weight
Invest in Ontario •Assess the costs/benefits of FDI to Lecture
www.investinontario.co host/home nations In-class GC&E
m •Provide essential guiding principles for firms Class discussion assignment
interested in growth via FDI (5%, covers
Weeks 7, 8)
9 Foreign exchange Chapter 7 •Examine the factors in exchange rate Student online learning #7 Online quiz Week 9
market determination (3%)
Export Development •State how the International Monetary Fund Lecture
Canada (EDC). Foreign contributes to international financial stability In-class group
Exchange Facility •Detail the strategies available to firms for Class discussion presentation
Guarantee responding to foreign exchange movements, (15%),
and establish guidelines to assist firms in Group presentation PowerPoint
reducing foreign exchange risk sent to
eCentennial
dropbox
10 Foreign market entry Chapter 10 •Formulate criteria for foreign country entry Student online learning #8 Online quiz Week 10
selection (3%)
Alliances and Chapter 11 •Distinguish between first-mover and late- Lecture
acquisitions mover advantages in foreign country entry In-class group
Business Development •Compare and contrast foreign market entry Class discussion presentation
Bank of Canada (BDC). options, and list the major factors contributing continued
Marketing, sales and to successful foreign market entry strategies Group presentation
export. www.bdc.ca • Identify the different types of alliances and
acquisitions, and explain the forces shaping
alliances and acquisitions
• Examine how and why businesses form
alliances and how and why they dissolve
them
11 Internationalizing Chapter 9 • Outline the importance of small and Student online learning #9 Online quiz Week 11
small and medium- medium-sized firms to students’ future career (3%)
sized firms Enterprise Toronto prospects Lecture
www.enterprisetoronto. • Identify how both the external environment In-class group
com and firm-specific resources affect Class discussion presentation
entrepreneurial efforts continued
• Determine the key opportunities available to
small and medium-sized firms for
internationalizing
12 Marketing and supply Chapter 14 • Articulate three of the four Ps in marketing Student online learning #10 Online Week 12
chain management (product, price, promotion) in a global context, quiz (3%)
Canadian International and explain how the fourth P (place) has Lecture
Freight Forwarders evolved to be labelled supply chain #3 In-class

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INTL 220 CENTENNIAL COLLEGE International Business Concepts

Week Topics Readings/Materials Weekly Learning Outcome(s) Instructional Strategies Evaluation Evaluation
Name and Date
Weight
Association (CIFFA). management Class discussion assignment
www.ciffa.com • Outline the triple As in supply chain (5%, covers
management (agility, adaptability, alignment) Weeks 9 to
• Discuss how institutions and resources 12)
affect marketing and supply chain
management
• Draw three implications for action regarding
supply chain management
13 Global human Chapter 13 • List the criteria in staffing decisions from Student online learning
resource management among PCNs, TCNs, and HCNs
• Clarify the particular challenges in expatriate Lecture
Course summary selection
• Compare the training and development Class discussion
needs of HCNs and expatriates
• Determine compensation and performance Review for Test #2
appraisal alternatives for HCNs and (covers Weeks 7 to 13)
expatriates
• Gain insight into effective international
labour relations
•Outline the major themes of the course
•Build a study framework in preparation for
Test #2
14 Test #2 N/A Test #2 Test #2 Test #2 (90 Week 14
minutes,
covers Weeks
7 to 13, 20%)

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