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Capstone Project Proposal

The report focuses on optimizing the stock management of Sarvjot Communications, a stationery shop facing challenges in customer reach, inventory management, and revenue generation. The project aims to apply business data management theories to analyze and solve these issues through targeted marketing, effective inventory practices, and service diversification. Expected outcomes include improved stock management and an increase in the customer base, with a structured timeline for data collection and analysis.

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Riya Pandey
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21 views6 pages

Capstone Project Proposal

The report focuses on optimizing the stock management of Sarvjot Communications, a stationery shop facing challenges in customer reach, inventory management, and revenue generation. The project aims to apply business data management theories to analyze and solve these issues through targeted marketing, effective inventory practices, and service diversification. Expected outcomes include improved stock management and an increase in the customer base, with a structured timeline for data collection and analysis.

Uploaded by

Riya Pandey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Optimizing the stocks of

stationery firm

BUSINESS DATA MANAGEMENT - CAPSTONE PROJECT

Report By
Gagneet Kaur
Roll Number : 21f1006856
Page 1

Table of Contents

CONTENT PAGE NO.

○ Executive Summary 2

○ Organization Background 2

○ Problem Statement 3

○ Background of the problem 3

○ Problem Solving Approach 3-4

○ Expected Outcome 5

○ Expected Timeline 5
Page 2

Executive Summary
Sarvjot Communications is a stationery shop which offers all kinds of stationery items required
for school or college students. It also provides different types of services such as filling
examination forms, printouts, photocopying etc.

The firm is also planning to do the following:


● promote this business online
● reach a larger audience
● increase services such as hardware repairing

The stationery shop is a small-scale retail business that specializes in selling a wide variety of
stationery items to customers. The company aims to provide quality products at reasonable prices
to attract a large customer base.

With this project I intend to apply my knowledge of the theory course ‘Business data
management’ practically by identifying the issues faced by the firm I chose, collecting the
relevant data and then analyzing the data with different tools such as Microsoft Excel for
visualizing the data for a better approach.

Organization Background
The firm that I have selected for this project is Sarvjot Communications, a B2C organization that
was started by Mr. Parvinder Singh on December 1, 2019 during pre-covid times. The shop used
to offer stationery products. Due to the lockdown enforcement, the shop had to be closed, which
led to massive losses for the shop owner. Also, it operates in a rented place, so it became difficult
for the owner to pay the rent.

Vision of the firm :


“Our focus is on offering quality products, good customer service, and ensuring customer
satisfaction. We hope to grow our business and establish a strong presence in the market as a
reliable stationery shop.”

After lockdown, when the shop reopened, there were not many sales because the maximum
revenue-generating audience, i.e., students, were still at home as schools were encouraging
online education. To increase revenue, the owner decided to diversify the services offered by the
shop. The shop began offering additional services such as printing, photocopying, filling out
electronic forms, and binding documents.

Mr. Singh is a hardware engineer with over 5 years of experience in the field of communication
and computer hardware. He is further planning to offer hardware repair services.
Page 3

Problem Statement
The business problems that could be identified from the discussion are as follows:

● The shop faces the problem of reaching a large customer base.


● facing problems in analyzing time-based stocks leading to overstocking or stock outs at
different times
● generation of less revenue by the organization because the owner is new to the business

Background of the problem


While discussing with the owner about the shop, I was able to identify the three major problems
listed above. The problems faced by this stationery firm are likely rooted in a range of factors,
including the local market conditions, business operations, and managerial expertise.

● The firm's limited reach is due to a lack of targeted marketing and advertising efforts. The
firm knows its target market, but reaching out to them effectively is the major issue,
leading to a limited customer base.

● The analysis of time-based stocks is hindered by inadequate data collection processes and
a lack of effective inventory management tools. There are challenges in tracking demand
patterns and identifying which items are selling well at what times, leading to
mismanagement of inventory levels. These factors lead to understocking or overstocking
of inventory.

● The fact that the owner is new to the business is also a probable background factor behind
the low revenue generation. The owner is facing challenges in identifying the right
product mix and pricing the products appropriately. These factors, combined with intense
competition from other stationery stores in the area, contribute to lower revenue and
profitability.

In conclusion, identifying the underlying background of the problems is crucial in finding


effective solutions to the business challenges faced by the stationery firm.

Problem Solving Approach


The stationery firm is facing a few business problems that are hindering its growth and
profitability. To address these issues, a problem-solving approach needs to be implemented.
Page 4

Methods Used :

● Reaching a large customer base


➢ Survey school and college students regarding their stationery needs
➢ Advertising the products through different media channels
➢ The firm can offer discounts and promotions to attract more customers.

● Analyzing time-based Stocks


➢ Check the annual calendars of colleges and schools to stock-in the relative items
accordingly
➢ Making a proper timeline for the firm by analyzing the schools and colleges
calendars
➢ Collecting and analyzing data: I will collect data on the products sold and analyze
them to identify which products sell well during certain periods. This will help the
firm to make informed decisions about which products to stock and when.

● Generation of Revenue
➢ Developing a business plan: I will help the owner to develop a business plan that
outlines the shop's goals and strategies. This will help the owner to understand the
shop's finances and set revenue goals.
➢ Diversifying products: The owner can consider adding new products to the
inventory to attract new customers and generate more revenue.
➢ Adding more services: Since the owner is skilled with hardware engineering, he
can add the services such as computer repairing and printer repairing so as to
increase revenue without investing any kind of capital.

Intended data :

To solve the above mentioned problems the data required would be the stock-in bills which gives
us a complete insight into the stocks of the firms, the items purchased, the prices. This would be
enough to perform the pareto analysis. For solving the small customer base problem I would be
needing the annual calendars and timelines of the schools and colleges.

To understand the potential ways to increase the revenue of the firm the bill bata along with
some qualitative data would be helpful. This data would be gathered by interacting with the
owner, by getting to know the business, the industry and its customers.

Tools for Analysis :

The analysis of the data would be done on Microsoft Excel using the various functions and
features available. Tools such as pivot tables would be of extreme benefit. Other than these tools
such as pie charts, bar graphs would also be used to get a good visual representation of the
problem at hand.
Page 5

Expected Outcome
The objective of this project is to apply theoretical knowledge to a real life situation and to get an
experience of analyzing real life data with tools like excel. This project would also help to get a
better understanding of the difference between what is learnt theoretically and what actually
happens.

The following outcomes are expected to be achieved after the completion of my analysis:

● Solving the stockouts and overstocking problem


● Increase in potential customer of the shop

Expected Timeline
● Discussion with the shop owner : 16 Feb - 17 Feb
● Collect relevant data: 20 Feb to 25 Feb
● Data Cleansing : 26 Feb - 27 Feb
● Data Analyzing : 28 Feb - 1 Mar
● Complete the Analysis on how to solve the problem and upload my final project : 21
March

Here is the Gantt chart to present my expected timeline:

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