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Assignment #2

The assignment requires students to analyze a recent Canadian promotion from a well-known brand, focusing on the target market and creating a profile and positioning statement. Students must examine various aspects of the promotion, including visuals, messaging, and channels, and provide a well-organized document with proper citations. The assignment emphasizes original analysis without the use of automated tools or pre-existing analyses.

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3 views

Assignment #2

The assignment requires students to analyze a recent Canadian promotion from a well-known brand, focusing on the target market and creating a profile and positioning statement. Students must examine various aspects of the promotion, including visuals, messaging, and channels, and provide a well-organized document with proper citations. The assignment emphasizes original analysis without the use of automated tools or pre-existing analyses.

Uploaded by

jagwantgahir2
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment #2: Analyzing your brand’s target

market
Objective:
You have been assigned a well-known brand in Canada. Find one of their recent promotions,
not more than 12 months old. It could be an ad campaign, social media promotion, or any other
marketing effort.

Analyze the audience for the promotion. Who is the target market? Create a target market
profile and positioning statement.

Instructions:
1. Choose a Canadian example of a promotion by your brand:
o It could be an ad campaign, social media promotion, or any other marketing
effort.
o Make sure the example is less than one year old.
o Make sure the promotion has enough material (visuals, copy, etc.) for analysis.
o Include the promotion and properly cite it using an in-text citation within your
document.
o Include a reference list at the end of your assignment, following APA guidelines.
o Summarize the example.
2. Analyze the promotion:
o Visuals: Look at images, videos, or graphics used.
o Copy: Examine the text, slogans, and messaging.
o Call-to-Action (CTA): Identify how the promotion encourages action.
o Channels: Determine where the promotion was displayed (TV, social media,
print, etc.).
o Who is the target audience?
3. Create a target market profile:
o Demonstrate your knowledge of demographics, geographics, psychographics and
behaviouristics.
4. Create a positioning statement:
o Use the correct format to create a positioning statement.
o Positioning statements contain these elements:
1. Target market and need
2. Branded product name
3. Category in which it competes
4. Brand’s unique attributes and benefits
For (target market) who desire (target market need), (brand) is the (product category)
that offers (product benefits).

5. Submission:
o Write a well-organized document summarizing your findings.
o Include relevant screenshots or quotes from the website to support your
analysis.
o Submit your assignment according to the instructions provided by your
instructor.

Format:
Students will create a Microsoft Word document.

Grading Criteria:
 Accuracy and depth of analysis
 Correct format for positioning statement
 Clarity of writing
 Proper citation of website information (both in-text and in the reference list)

Remember, your analysis should be based solely on a Canadian example of a promotion.

Prohibited Tools and Sources:


Students are not allowed to use advanced automated tools (artificial intelligence or machine
learning tools such as ChatGPT) on assignments in this course. Students are expected to
complete assignments without substantive assistance from others, including automated tools.
Artificial Intelligence detection tools may be used to screen your responses if the use of an
automated learning tool is suspected.
Students are not allowed to use a pre-made 4Ps analysis or SWOT analysis that someone else
published on the internet. Sources include, but not limited to, SlideShare, MBA Skool, PESTLE
analysis, scribd, freeswotanalysis.com, Study Moose, Course Hero or Marketing 91.
Students may not use Wikipedia as it is not considered a credible source.

Late Policy:
The penalty for a late assignment is 10% of the total value of the assessment for the first 24-
hour period after it is due. For every additional 24-hour period, 20% will be deducted. After the
third day (72 hours), the grade will be recorded as a zero (0) for that evaluation.

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