Cambridge Professional Development

Coursework Exemplar

Task 1
Reported to: Reported by: Date:

Title: Identifying a Suitable Project

Introduction:
The purpose of this report is to identify a suitable project for our enterprise coursework and explaining the decision
we made.

Findings
Our first task is to carry out a brainstorm of ideas in our groups. We came up with 10 ideas: phone cases, candies,
bags, electronics, earphones, laptop cases, game cards, movie night, mac stickers, and stationaries. We had to
choose 2 ideas to further develop. The two ideas chosen were phone cases and game cards.
The two ideas were both permitted by the school at the beginning of the year.

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 We chose to sell game cards as our target audiences are mostly lower secondary students, but they can also be
high school students and even teachers.
In question 1 (see appendix) 58% of people liked this idea. In question 4, 30% of the people said they would spend
money on app purchases every month. We think game cards are more fun than phone cases so we think that
younger people will like our products. If they like the games, they will buy more cards so we could get them to buy
more cards but people will only buy one phone case. So that is why we want to sell gift cards because we could
make more potential sales.
However after a few months, our idea of selling game cards got banned due to parent issues and school
restrictions. This meant we had to think of a new product to sell. At this point, we were not allowed to choose phone
cases because other groups started to work on them. After doing some more research (see appendix) we thought
of selling gadgets.
Now that we had decided to sell gadgets, we looked deeper into them, we started doing research on their costs
and difficulty of get the products. We also calculated costs, meaning how much the gadgets costs and how much
approximated profit we are going to earn. We looked up on taobao, eBay. These websites that sells products online
and of course, we found them. We started making surveys on ‘survey monkey’ to look for other people’s opinions.

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 The information gathered from the gadget questionnaire (see Appendix) showed that everyone was interested in
the idea (question 1) and in question 3, 40% said they would actually use it. In question 4 we asked if you would
buy it as a gift or for yourself. Two thirds of people said it was for them. All this information showed there was
potential demand.

In question 2, most people said they would spend 11-20 rmb on one item, and 20% would pay 21-30 rmb or 31-40
rmb. We wanted to know this to help us set our prices so that we didn’t spend too much on the gadgets that people
would not be willing to buy. This would mean we would lose money.

Conclusion
In conclusion we chose to sell gadgets. From the market research, we found out that most people are willing to buy
the new product we came up with the reason being unique. We choose these products to sell because we wanted
to be different compared with other groups, the products are new to this school. Also, the price of the products we
order could either be high or low, the decision will be made later on. This will be a new experience for use as part
of the enterprise coursework. Through our own enterprise skills, we will try our best to earn a profit.

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 Task 2

Task 2a

Managing Problems
I think the two significant activities for our project are number 5 and 8 (Action plan in appendix)

5. Ordering the stock.

There were two problems. Some groups decided to make things but we had to order the gadgets. Without stock we
would have nothing to sell and so we would not have any customers. No customers no money. We had to have
stock. One of the problems was delivery we couldn’t just go to a shop to get everything, as we wanted our products
to be unique. If people could go to the shop they wouldn’t buy from us. To manage this problem I looked at the
website to see how long it would take to arrive so I was able to order things in time.
We also had to order the right products. To manage this problem we did more market research to find out what
products would be popular. This would help us know what people would like so we did not order the wrong things.
We could take orders to make sure what we ordered would be sold.

8 Permission to sell.
After the problem with the gaming cards we decided we needed to make sure we could sell gadgets as we do not
have enough time to start something else. We managed this problem by making sure we got permission from
school before we sent out any marketing communication.

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 Task 2b

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 Task 3
I had to use lots of enterprise skills to implement the project

Negotiation:
When I did my finance presentation to the teachers it was a success.
When we asked for permission to sell our gadgets, I had to arrange the meeting with the cafeteria manager.
X________ was in charge of the actual negotiation. He was really good and was able to solve issues such as the
allergy problem with the catering manager so I didn’t really have to say much so I just let him speak. We got
permission to sell our gadgets.

Creativity:
To be creative you have to use your imagination or come up with original ideas. I think I was quite creative. The
ideas we chose were creative – no other group thought about selling game cards which could have meant we
made more sales. Unfortunately our idea got banned due to parent issues. This could suggest we were too
creative. Our new idea was gadgets and our market research showed that people liked this idea because it was
creative. Also we made posters that were visually appealing. We ended up choosing my poster (see task 2) to stick
around the school. So I think this shows that I was used creativity a lot in the project.

Team-working:
In our group there were two people. We each had different jobs to do like market research, ordering and selling.
We both created posters and agreed to aThis worked well and we managed to make more money than we
expected.

Taking calculated risks:

Selling gift cards was a new idea in our school. We had identified this as a possible threat in our SWOT and as a
political issue in our PEST (see task 1). We identified possible issues like trust and way parents might react. It was
a risk but we didn’t think that it would be banned so didn’t plan for it. This was a big mistake.
Our second idea was also creative, but we did look into it deeper such as their costs and difficulty of get the
products. We made sure we got permission for things such as the cafeteria manager so we would be allowed to
sell our gadgets.

Perseverance:
We had a lot of difficulties in our project. When our first idea got banned we didn’t give up and our second idea
made more money than we expected. When we had problems we did find a way to get things done.

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 Appendix

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 Task 4
Reported to:
Reported by:
Date:

Title: Evaluation

Introduction:
Our business name is called “ALMO”. At first, we were planning to sell gift cards. However, due to school
restrictions and parent issues, the idea was banned. Therefore we came up with another idea: to sell unique
gadgets.

Planning and implementation:

The big failure had to be changing from gift cards to gadgets. When planning we carried out a SWOT and PEST
and identified issues with the gift card idea. But because it was allowed by the school rules, we didn’t think there
would be a problem. I think we could have done more such as asking permission from school. Because of this we
wasted time, as we had to start again. Other groups were already planning and designing posters and we had to do
market research for the new idea. This could have lead to us losing sales to others as people might have decided
what they were going to buy.
One of the main tasks was to complete an action plan. The purpose was to implement the steps and instructions
written on the plan we made so it gives us a brief understanding of what we need to do.

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