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Marketing Project

The Mystery Store Survey focused on Suvidha Supermarket in Dehradun, assessing customer preferences and shopping experiences. The store offers a wide variety of products in a self-service format, with ample parking and cooperative staff, but faces challenges such as congestion and a need for improved layout and checkout procedures. Overall, the experience was positive, highlighting both strengths and areas for improvement.

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3 views2 pages

Marketing Project

The Mystery Store Survey focused on Suvidha Supermarket in Dehradun, assessing customer preferences and shopping experiences. The store offers a wide variety of products in a self-service format, with ample parking and cooperative staff, but faces challenges such as congestion and a need for improved layout and checkout procedures. Overall, the experience was positive, highlighting both strengths and areas for improvement.

Uploaded by

amankhurana762
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Group 3

Amanpreet Singh (500117925)


Shivang Mishra (500117799)
Ashtitva Jha (500122304)
Yash Pathak (500117824)
Jalaj Behl (500117957)
Mystery Store Survey

By providing decision makers with current, pertinent information, market research plays a
crucial part in the decision-making process. To assess client demands and wants, level of
competition, technological change, and other prospects, top management needs up-to-date
information. Besides, market research provides you to actual scenario by giving the trends,
forecast, segments, and its major players in globe or in particular area and all these helps to
develop a marketing strategy or a plan.

The objective of the survey was to gather valuable insights into customer preferences,
shopping experiences, satisfaction levels, and areas for improvement.

Market Research is done on Suvidha Supermarket located at Mohit Nagar, Dehradun.

Suvidha is a multi-brand departmental store; it is establishment that offer a wide range of


products from various brands and across multiple product categories under a single roof.
These stores are characterized by their diverse product assortment, which includes apparel,
accessories, home goods, cosmetics, and more. Multibrand departmental stores are popular
shopping destinations for consumers seeking convenience, variety, and a one-stop
shopping experience.

Firstly, when we visit a store we look for is parking and Suvidha has ample amount of
parking space.

Suvidha is a self-service store one has to go and pick up what they need and then go and
check out but, being a self-service store there were still some customers executives to assist
people.

At the very first glance when we enter we noticed a wide array of products arranged in a
systematic order, starting from extreme left the home décor section could be seen consisting
of wide range of artefacts and spiritual divine etc. moving along the line we saw utensils and
kitchen products, stationary, beauty products, daily needs such as flour, rice ,sugar, salt etc.

Moving ahead we see complete segregation of dry and cold food products like all the spices
and package food products such as biscuits, cookies, chips, cereals etc. and after that there
were cold food products like cheese, buttermilk, ready to eat food etc.

Research Observation

 There was clear cut demarcation for different categories of product.


 Staff members were very cooperative.
 Wide array of products.
 Every category of products has all different kinds of price ranges.
 Ample parking space for two, three, four wheelers.
Group 3
Amanpreet Singh (500117925)
Shivang Mishra (500117799)
Ashtitva Jha (500122304)
Yash Pathak (500117824)
Jalaj Behl (500117957)
Area of Improvements

 Spacing between the alleys was very less.


 The store was quite congested.
 Not every area of the store has a customer executive for assistance.
 Streamline the checkout procedure to reduce wait times and raise consumer
satisfaction levels generally.
 Improve the layout of the store to enhance consumer flow and product exposure. To
encourage impulsive purchases, make it simple for customers to find what they need
and design attractive displays.

There were many things which were appreciable like:-

Suvidha followed a proper food conduct as cold and shelled product were seen or kept at the
end of store to prevent food contamination.

Suvidha also followed some upselling techniques such as there was a chocolate, and easy to
eat food counter at checkout place.

In conclusion we as a group had a decent experience in Suvidha although there were some
areas for improvement yet it provided smooth and friendly environment.

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