4 Ms of Production and Business Model
4 Ms of Production and Business Model
Entrepreneurship 11
Quarter 2- Module 1
4 M’s of Operations in Relation to the Business Opportunity and Developing a Business Model
In your previous lesson, you learned about the 7P’s of Marketing Mix; Product, Place, Price, Promotion, People,
Packaging and Positioning in relation to business opportunity, wherein marketing is about creating and accumulating
customers. Marketing plans are intended to capture a market portion and to setback competitors.
Brand name was also introduced, where it is a name, symbol, or other feature that distinguishes a seller’s goods or
services in the marketplace. Your brand is one of the greatest assets because your brand is your customers’ over-all
experience of your business.
Experts believe that a good brand can result in better loyalty for its customers, a better corporate image and a
more relevant identity.
Assessment Activity
GUESS THE PICTURE. Direction: Given with the following pictures, fill in the following blanks below to form a
meaningful word. Two (2) points for each correct word.
Entrepreneurship 11
Quarter 2- Module 1
The Production process, also referred to as the transformation or conversion process, is the stage of production
where the materials are transformed into the final product with the aid of manpower and machine.
The output represents the final product from the production process and distributed to the customers.
4 M’s of Production
The most serious issues in the whole production system are the inputs and the transformation process. Their quality
determines the quality of the output.
The factors involved in the input and the production process are usually referred to as the Four M’s of
production, namely Manpower, Method, Machine, and Materials.
Manpower
Manpower talks about human labor force involved in the manufacture of products. It is measured as the most
serious and main factor of production. The entrepreneur must determine, attain and match the most competent and skilled
employees with the jobs at the most appropriate time period.
Educational qualifications and experience, status of employment, number of workers required, skills and
expertise required for the job are some of the manpower criteria that must be highly considered by the entrepreneur.
Materials
It simply refers to the raw materials necessary in the production of a product. Materials mainly form part of the
finished product. Just in case the resources are below standard, the finished product will unsatisfactory as well. The
entrepreneur may consider cost, quality, availability, credibility of suppliers and waste that the raw materials may produce
Machine
Machine is about manufacturing equipment used in the production of goods or delivery of services. In the
process of selecting the type of equipment to purchase, the entrepreneur may consider types of products to be produced,
production system to be adopted, cost of the equipment, capacity of the equipment, availability of spare parts in the local
market, efficiency of the equipment and the skills required in running the equipment.
Method
Method or production method is the process or way of transforming raw materials to finished products. The
resources undergo some stages before it is finalized and become set for delivery to the target buyers. The selection of the
method of production is dependent on product to produce, mode of production, manufacturing equipment to use and
required skills to do the work
The product is the physical output of the whole production process. It should be valuable and beneficial to the
consumers and should satisfy their basic needs and wants. A product can be heterogeneous or homogeneous. A
Apostolic Vicariate of Tabuk Catholic Schools System
SANTO ROSARIO SCHOOL OF PUDTOL, INC.
Emilia, Pudtol, Apayao
Entrepreneurship 11
Quarter 2- Module 1
Entrepreneurship 11
Quarter 2- Module 1
Business model describes the factors of how an organization creates, delivers, and captures value in economic, social,
cultural or other contexts. The development of business model construction and variation is also called business model
innovation and forms part of a business plan. It is a company's plan on how it will make revenues and make a profit. It
describes what products or services the business plans to manufacture and market, and how it plans to do so, as well as
what expenses it will incur. There are important phases in developing your business model, namely: identifying the
specific audience; establishing business process; recording business resources; developing strong value proposition;
determining key business partners; and creating demand for today’s generation strategy and being open for innovations.
After developing a business model, we will proceed in developing a business plan. To be able to successfully complete
this module, you need to prepare a business plan and operate your plan and finally keep records of your business
transactions.
Business Plan
What is a Business Plan For?
Entrepreneurs who plan to enter any business endeavor must have a business plan on hand to guide them
throughout the process. Different business plans are prepared for different purposes. There are business plans written prior
to setting up an enterprise, which are similar to a prefeasibility study and a feasibility study. Many new enterprises need to
convince prospective business investors about the soundness and potential of their business.
There are business plans that are written during the first few years of the enterprise in order to guide the
entrepreneur on which strategies would be most beneficial for the enterprise to take. And there are business plans that are
focused on bringing the enterprise to a higher level of growth, a period where the enterprise has already reached its peak
and would want to enter into another endeavor by creating and re-establishing itself.
Clearly, a business plan serves many masters. First, it serves the entrepreneur who must set a navigational course.
Second, it serves investors and cautious financiers. And third, it serves the managers and staff of the organization so that
they will know the strategies and programs of the enterprise.
The following are the components found in a Business Plan.
Introduction - this part discusses what is the business plan all about.
Executive Summary - is part of the business plan which is the first to be presented but the last to be
made.
Management Section - shows how you will manage your business and the people you need to help you
in your operations.
Marketing Section - shows the design of your product/service; pricing, where you will sell and how you
will introduce your product/service to your market.
Financial Section - shows the money needed for the business, how much you will take in and how much
you will pay out. Production Section - shows the area, equipment and materials needed for the business.
Competitive Analysis - is the strategy where you identify major competitors and research their products,
sales and marketing strategies.
Market – refers to the persons who will buy the product or services
Apostolic Vicariate of Tabuk Catholic Schools System
SANTO ROSARIO SCHOOL OF PUDTOL, INC.
Emilia, Pudtol, Apayao
Entrepreneurship 11
Quarter 2- Module 1
Activity No. 1
I. General Directions: Answer the following questions based on your learnings about 4M’s of Production and Value
Chain or Supply Chain.
Write your answer on the space provided. Five (5) points for each correct answer for Problem No.1 and 2 points for each
correct answer in Problem No. 2.
Independent Activity No. 1. “In your home, when you want to eat egg sandwich before going to school, your mother
would surely prepare it for you. Your egg sandwich would not be produced without a process.”
1. Who would be your manpower? _______________________________
2. What would be your materials? ________________________________
3. What machines or tools would you use? _________________________
4. What methods are needed to produce the egg sandwich? (Cooking procedure enumerate them).
___________________________________
1. _____________ talks about human labor force involved in the manufacture of products. It is considered as the most
serious and main factor of production.
2. _____________ is about raw materials necessary in the production of a product.
3. _____________ refers to the process or way of transforming raw materials to finished products.
4. The purpose of a _____________________ is to provide customers with details around the features and benefits of the
product so they’re obliged to buy.
5. It is a duplication of a product as it will be produced, which may contain such details as color, graphics, packaging and
directions. One of the necessary early steps in the inventing method is creating a _______________.
6. ____________ are your business partners, without them your business will not live.
7. ______________________ describes the reasons of how an organization creates, delivers, and captures value in
economic, social, cultural or other contexts.
8. ____________________ is an important tool for you to have an idea about the future of your business.
9. ____________________ is part of the business plan which is the first to be presented but the last to be made.
10.____________________ shows the design of your product/service; pricing, where you will sell and how you will
introduce your product/service to your market.
Activity No. 2
Direction: Answer the following questions based on the picture shown below. Write your answers in your
Entrepreneurship activity notebook. Two (2) points for each correct answer.
1. Are you familiar with the picture above? Give one example of a food business establishment that you think is famous
among teenagers today.
2. What do you think is the reason why this particular food business establishment became famous amongst teens
nowadays?
3. Do you know some other ways to enjoy their product other than coming in personally into their store and buying their
product for yourself?
4. Do you think such strategies are effective to make the business more productive? Why or why not?
Directions: Write True if the statement is correct, otherwise, write False if the statement is incorrect on the space provided
below.
Apostolic Vicariate of Tabuk Catholic Schools System
SANTO ROSARIO SCHOOL OF PUDTOL, INC.
Emilia, Pudtol, Apayao
Entrepreneurship 11
Quarter 2- Module 1