3.3 Price Controls
3.3 Price Controls
88 Section 1: Microeconomics
Price ceilings: setting a legal maximum price is less than the equilibrium quantity Qe that suppliers
would supply at price Pe.
Explain why governments impose price ceilings, and In addition, the price ceiling, Pc, gives rise to a
describe examples of price ceilings, including food price larger quantity demanded than at the equilibrium
controls and rent controls. price: the quantity consumers want to buy at price Pc
is given by Qd, which is greater than quantity Qe that
they would buy at price Pe.
What is a price ceiling? A price ceiling does not allow the market to clear;
A government may in some situations set a legal it creates a situation of disequilibrium where there is a
maximum price for a particular good; this is shortage (excess demand).
called a price ceiling. It means that the price
that can be legally charged by sellers of the good Consequences for the economy
must not be higher than the legal maximum price.
Figure 4.12 shows how this works. The equilibrium Examine the possible consequences of a price ceiling,
price is Pe, determined by the forces of demand including shortages, inefficient resource allocation,
and supply. The price ceiling, Pc, is set by the welfare impacts, underground parallel markets and
government at a level below the equilibrium price, non-price rationing mechanisms.
leading to a shortage (excess supply), since quantity
demanded, Qd is greater than quantity supplied, Shortages
Qs. If the market were free, the forces of demand A price ceiling, Pc, set below the equilibrium price of a
and supply would force price up to Pe. However, good creates a shortage. At Pc, not all interested buyers
now this cannot happen, because the price hits the who are willing and able to buy the good are able to
legally set price ceiling. do so because there is not enough of the good being
Note that to have an effect, the price ceiling must supplied. In Figure 4.12, the shortage is equal to Qd − Qs.
be below the equilibrium price. If it were higher than
the equilibrium price, the market would achieve Non-price rationing
equilibrium, and the price ceiling would have no The term ‘rationing’ refers to a method of dividing up
effect. something among possible users. In a free market, this
is achieved by the price system: those who are willing
Impacts on market outcomes and able to pay for a good will do so, and the good
is rationed among users according to who buys it;
Draw a diagram to show a price ceiling, and analyse the this is called price rationing. However, once a shortage
impacts of a price ceiling on market outcomes. arises due to a price ceiling, the price mechanism is
no longer able to achieve its rationing function. Some
By imposing a price that is below the equilibrium demanders willing and able to buy the good at Pc in
price, a price ceiling results in a lower quantity Figure 4.12 will go unsatisfied. How will the quantity
supplied and sold than at the equilibrium price. This Qs be distributed among all interested buyers? This
is shown in Figure 4.12, where the price ceiling, Pc, can only be done through non-price rationing
corresponds to quantity Qs that firms supply, which methods, which include the following:
90 Section 1: Microeconomics
Government Figure 4.12, at price Pc, the quantity Qs is lower
There will be no gains or losses for the government than Qe
budget, yet the government may gain in political • long waiting lists of interested tenants waiting for
popularity among the consumers who are better off their turn to secure an apartment/flat
due to the price ceiling. • a market for rented units where tenants sublet their
apartments at rents above the legal maximum (an
The examples of rent controls and food underground market)
price controls
• run-down and poorly maintained rental housing
Price ceilings are for the most part set in order to
because it is unprofitable for landlords to maintain
make certain goods considered to be necessities more
or renovate their rental units since low rents result
affordable to low-income earners.
in low revenues.
Rent controls
Rent controls consist of a maximum legal rent on Food price controls
housing, which is below the market-determined Some governments use food price controls as a
level of rent (the price of rental housing). It is method to make food more affordable to low-income
undertaken by governments in some cities around earners, especially during times when food prices are
the world to make housing more affordable to rising rapidly (for example, in the period 2008−9).
low-income earners. Consequences of rent controls The results of food price controls follow the same
include: patterns as discussed above: lower food prices and
greater affordability; food shortages as quantity
• housing becomes more affordable to low-income
demanded is greater than quantity supplied; non-
earners
price rationing methods (such as queues) to deal
• a shortage of housing, as the quantity of housing with the shortages; development of underground
demanded at the legally maximum rent is greater markets; falling farmer incomes due to lower
than the quantity available revenues; more unemployment in the agricultural
• a smaller quantity of housing at the legally sector; misallocation of resources; possible greater
maximum rent than at the free market rent, since popularity for the government among consumers
owners of housing supply a smaller quantity; in who benefit.
Pf
Pf
Pe D+
Pe
government
purchases
D
D
0 Qd Qe Qs Q
0 Qd Qe Qs Q
Figure 4.15 Price floor (minimum price) and market outcomes Figure 4.16 An agricultural product market with price floor and
government purchases of the surplus
minimum price. In Figure 4.15, a price floor, Pf, is set
above the equilibrium price, Pe. At Pe, consumers are
willing and able to buy Qd of the good, but firms are or too low. Some important reasons for both instability
willing and able to supply Qs of the good. Therefore, and low incomes were considered in Chapter 3.
a surplus, or excess supply, equal to the difference Unstable incomes arise from unstable agricultural
between Qs and Qd, arises. If the market were free, the product prices, which are due to low price elasticities
forces of demand and supply would force the price of demand and low price elasticities of supply for
down to Pe. However, now this cannot happen. agricultural products (see pages 56–7 and 70). Low
Note that to have an effect, the price floor must income elasticities of demand are an important factor
be above the equilibrium price. If it were below accounting for low farmer incomes (see page 64).
the equilibrium price, the market would achieve One method governments use to support farmers’
equilibrium and the price floor would have no effect. incomes is to set price floors for certain agricultural
products, the objective being to raise the price above
Why governments impose price floors their equilibrium market price; such price floors are
called price supports. Figure 4.16 illustrates the
Explain why governments impose price floors, and market for an agricultural product with a price floor,
describe examples of price floors, including price support Pf, set above the equilibrium price, Pe. The price
for agricultural products and minimum wages. floor results in a larger quantity supplied, Qs, than
the quantity supplied at market equilibrium, Qe. In
Price floors are commonly used for two reasons: (a) addition, the price floor, Pf, leads to a smaller quantity
to provide income support for farmers by offering demanded and purchased than at the equilibrium
them prices for their products that are above market- price: the quantity consumers want to buy at Pf is
determined prices; and (b) to protect low-skilled, low- Qd, which is smaller than the quantity Qe that they
wage workers by offering them a wage (the minimum bought at price Pe.
wage) that is above the level determined in the market. A price floor does not allow the market to clear;
Note that the first of these involves price control in it results in disequilibrium where there is a surplus
product markets, while the second concerns price (excess supply). A common practice is for the
control in a resource market. While market outcomes government to buy the excess supply, and this causes
are similar, each type of price control has different the demand curve for the product to shift to the
consequences for the economy and stakeholders. We right to the new demand curve ‘D plus government
will therefore consider each one separately. purchases’. By buying up the excess supply, the
government is able to maintain the price floor at Pf.
Price floors for agricultural products
Consequences of agricultural price floors
Impacts of price floors on market outcomes
for the economy
Draw a diagram of a price floor, and analyse the impacts
of a price floor on market outcomes. Examine the possible consequences of a price floor, including
surpluses and government measures to dispose of the
Farmers’ incomes in many countries, resulting from the surpluses, inefficient resource allocation and welfare impacts.
sale of their products in free markets, are often unstable
94 Section 1: Microeconomics
Consequences of price floors for various developed countries (this topic will be discussed in
stakeholders Chapters 13 and 17).
If excess supplies of agricultural products are used
as aid to developing countries, they are sold at low
Discuss the consequences of imposing a price floor on the
(below-market) prices in local markets. Consumers of
stakeholders in a market, including consumers, producers
those countries gain, as they buy the good at a lower
and the government.
than market price, but producers lose as they have to
compete with lower-priced foreign goods, and some
Consumers Consumers are worse off, as they of them may go out of business, losing their only
must now pay a higher price for the good (Pf > Pe), source of income (see the Real world focus feature on
while they buy a smaller quantity of it (Q d < Qe). page 513).
This is clear also from their loss of some consumer Overall, a global misallocation of resources can
surplus. result, as price floors cause high-cost producers to
produce more and low-cost producers to produce
Producers Producers gain as they receive a higher less than the social optimum, resulting in a waste of
price and produce a larger quantity, and since the resources.
government buys up the surplus, they increase their
revenues from Pe × Qe to Pf × Qs. Remember, this
is the main rationale of agricultural price floors.
Also, producers become protected against low-cost Test your understanding 4.8
competition and do not face as strong incentives to 1 Define a price floor, and providing examples,
become efficient producers; they are therefore less explain some reasons why governments impose
likely to go out of business if they are producing them.
inefficiently (with higher costs).
2 Draw a diagram illustrating a price floor
that is imposed in a product market, and
Workers Workers are likely to gain as employment
analyse its effects on market outcomes (price,
increases on account of greater production of the
quantity demanded, quantity supplied, market
good.
disequilibrium) and consequences for the
economy (excess supply, firm inefficiency,
Government When the government buys the excess
possible illegal sales, allocative inefficiency,
supply, this is a burden on its budget, resulting in
welfare (deadweight) loss).
less government funds to spend on other desirable
activities in the economy. The costs to the government 3 What are some measures governments can
are paid for out of taxes (and therefore by taxpayers). take to dispose of surpluses that result from the
In addition, there are further costs of storing the imposition of a price floor in an agricultural
surplus or subsidising it for export (sale to other product market? What are some problems
countries). associated with these measures?
4 Assuming a price floor is imposed in a market
Stakeholders in other countries The European for an agricultural product, and that the
Union, the United States and many other more government purchases the entire excess supply
developed countries rely on price floors for agricultural that results in order to maintain the price,
products to support their farmers. The surpluses (a) draw a diagram illustrating welfare
are sometimes exported (sold to other countries), (deadweight) loss. (b) What is the relationship
leading to lower world prices due to the extra supply between marginal benefits and marginal costs
made available in world markets. Countries that in the new equilibrium? What does this reveal
do not have price supports are forced to sell their about allocative efficiency (or inefficiency)?
agricultural products at low world prices. The low 5 Examine the consequences for different
prices in these countries signal to local farmers that stakeholders of a price floor for an agricultural
they should cut back on their production, resulting product whose excess supply is purchased by
in an underallocation of resources to these products. the government.
These events often work against the interests of less
3
The phrase ‘government measures to dispose of the surpluses’
has been deleted because it does not apply to the minimum wage.
98 Section 1: Microeconomics
(a) Price fixing resulting in a shortage (b) Price fixing resulting in a surplus
P P
P of tickets S S
P of tickets
Pe
c d
Pfx Pfx
a b
Pe
D1
D2
0 Q 0 Q
Theory of knowledge