Professional Certificate in

Business Analytics with

Digital Marketing

6-Months Online Weekend Classes

Learn with Real-time Project Analysis

About IIT MADRAS

The Indian Institute of Technology Madras or IIT Madras is

a public Technical and Research University established by
the Government of India. IIT-M is recognized globally and
holds the laureate of being the No.1 Engineering University
in India. With a faculty of international fame, bolstered by
a highly motivated and profound student community, IIT
Madras stands true as an Institute of Eminence.

GUVI In A Glance

Grab Ur Vernacular Imprint-GUVI (an IIT-Madras

Incubated Company) is World’s First Vernacular Ed-Tech
Learning Platform. Introduced by Ex PayPal Employees,

GUVI empowers students to master programming skills

with the comfort of their native language. Its mission is to
impart technical skills to all through focussed pedagogical
tools.

About the Co-Founders

Co - Founder at GUVI

20+ years of Technical Expertise

& more

Tech Women Entrepreneur who was selected

For Google Developers’ Launchpad Program
Sridevi

CEO & Founder at GUVI

20+ years of Technical Expertise

& more

Built 7 Products from Scratch Mentored 1000+

Arun Prakash
students Hosted 200+ sessions & 25+ webinars

Co - Founder at GUVI

17+ years of experience with IT industry

Technologist with 9+ years of Entrepreneurial

experience & Member of the Syllabus Sub-
Bala Murugan
Committee at Anna University

Business Analytics with Digital Marketing Program

Data analytics and predictions are changing the world

around us. It is about time you make smarter and data-
driven business decisions for your Digital Marketing
problems. Our comprehensive Business Analytics with
Digital Marketing Program focuses on delivering the best
methodologies for data mining and statistical analysis that
will transform and reinvent trends in your business.

Through our dedicated program, we foresee better and

more intelligent business solutions leading to more
propelling and digitally sound businesses around the globe.

Why GUVI’s Business

Analytics with Digital
Marketing Program?

175% Highest Hike ₹21 Lakhs Highest Salary

40% Hike in Demand 200+ Hiring Partners

360+ Best Industry

100% Placement
Experts
Support

Pre-Program Phase

Candidate

Books a Seat with ₹5000

(100% Refundable)

Attend Pre-Program Session

Take Assessment

If Selected

Proceed to Business Analytics with

Digital Marketing Program

₹84,999(Course Fee) - ₹5000(Booking

Fee) = ₹ 79,999 (Remaining Fee)

If not selected/ Interested

Immediate Refund of ₹5000

Business Analytics with

Digital Marketing Program

Fast-paced 6-Months Weekday

Live Online Classes

Hands-on Industry Projects + Hackathons

Technical Mentorship by Industry

Experts + Periodic Meetups

Practise on Coding Practise Platforms

CodeKata | WebKata | IDE

Mock Interviews

Placement Interview Eligibility Test

Proceed to Placement Phase

Placement Phase
Business Analytics with Digital
Marketing Program Learner

Enters Placement Window

Exclusive Skill-based

Job Notifications

Company-specific Expectations Setting

(Hits Interviews Arranged)

Tech-Guidance +

Attend 10+ Interviews

Top skills you’ll learn!

Ac uire Digital Marketing fundamentals

Expertise in Business Data Analytics & Predictions

Solid Foundation in Data-driven Business Methodologies

Hands-on in Data Visualization on Excel, Tableau, SQL,

PowerBI

Technologies covered

Digital Marketing Google Analytics Data Visualization

Tableau Power BI Excel

SQL

Program Curriculum
Week 1 : Data Wrangling in Excel

Basic Excel Functionalities

Searching and Filtering in data
Excel Formulas
Merging data in excel
Pivot Charts in Excel
Cleaning Data with Text functions

Week 2 : Data Handling in SQL

Introduction to RDBMS
Setting up and using SQL
Searching and Filtering records
CRUD operations in SQL
Database Design in SQL
Assessment

Week 3 : Advanced SQL

Groupby functions in SQL

Merge and Join functionalities in SQL
Common Table Expressions (CTEs)
Pivots in SQL
Assessment

Week 4 : Introduction to Statistics

Describing and Summarizing Data: Central Measure,

Spread, Skew
Detecting and correcting Outliers
Finding Statistical relationships between two
sets of data
Inferential statistics - sample vs population
Estimation Technique
Hypothesis Testing
Case Study: Exit poll analysis

Week 5 : Introduction to data

visualization in Excel

Read Complex JSON files

Styling Tabulation
Distribution of Data - Histogram
Box Plot
Pie Chart
Donut Chart
Stacked Bar Plot
Relative Stacked Bar Plot
Stacked Area Plot
Scatter Plots
Bar Plot
Continuous vs Continuous Plot
Line Plot

Week 6 : Data visualization

using PowerBI

Introduction to PowerBI
Creating, Managing and filtering Data
Basic Plots in PowerBI - Trend Analysis, Area,
Ribbon, Scatterplots and Decomposition trees
Creating PowerBI reports
Creating interactive dashboards and deploying
the dashboards

Week 7 : Digital Marketing Basics

Fundamentals of Marketing
Digital Marketing Channels and Metrics
Designing and Building a Web Presence
How do websites work?
K ey website ingredients
Website design dos and don'ts
Case Study

Week 8 : Introduction to SEO

(Search Engine Optimisation)

Search Engine basics

How do search engines see the web?
Organic vs Paid search
Google search console
Intro to SEO
SEO process
How to choose keywords?
Making webpages search friendly
Cross borders with SEO
Search Engine Marketing
SEO for local business
Case Study

Week 9 : Social Media Marketing

Social Media Basics

Right social media websites
Measuring social media success
Avoiding common social media pitfalls
Advertising through Social Media
Case Study
Assessment

Week 10 : Content Marketing

Email marketing
Managing Email Campaigns
Display Advertising
Understanding Ad networks
Video Marketing
Example: Email marketing
Example: Content Marketing

Week 11 : Digital Marketing Tools :

Google Analytics

Introduction to Google Analytics

Setting up views and filters
Generating Reports
The audience, Acquisition and Behaviour Reports
Measure google ads campaign
Tracking campaigns with the URL Builder
Case Study

Week 12 : Introduction to
Predictive Analytics

Types of ML problems
Introduction to Simple and Multiple Linear
Regression
Interpreting Regression models
Case study: Lead Scoring

Week 13 : Predictive Analytics - II

Classification using Logistic Regression

Classification using the Naive Bayes model
Case Study: Customer Conversion Prediction

Week 14 : Advanced Predictive

Analytics

Decision Tree Regression

Decision Tree classification
Feature Importances
Case Study: Customer Churn Prediction

Week 15 : Cluster Analysis

Market Basket Analysis

K means clustering
Case study: Customer segmentation
Case study: E-commerce Targeted Ads

Week 16 : RFM Analysis for marketing

Introduction to RFM
RFM analysis for customer segmentation
Case Study

Week 17 : Data visualization

using Tableau

Introduction to Tableau
Connecting, managing and aggregating data
Visual Analytics in Tableau
Simple predictive analytics using tableau
Building Tableau Dashboards

Week 18 : Interview Preparation

and Final Project

Hear it from our learners

“They are very approachable and friendly when “GUVI is one of the best platforms to
we ask any doubt or any clarification. Before start a new course and a new career.

joining guvi I have already done a course of data Advanced Programming and Master Data
science in another institution.When comparing Science is one of the best programs
these two institutions, there is a lot of difference which are been trained with industry
in teaching.I love that the mentor who is experts. It has its own software to
teaching the course is not only a mentor but a practise and a huge number of exercises
professional too. This is a very unique thing to master any topic.”

about guvi. I will rate 5/5 to Guvi.”

Vishally Tejas Samanthapudi

“I have attended several classes of Masters in Data

“Guvi helps me to improve my self-confidence science course conducted by Guvi. It is really
in coding skills . The zoom classes are totally helpful to gain knowledge as it is different from
comfortable,friendly and easy to learn .It helps other online courses. Here, we have mentors in live
me to understand the basic and the core sessions, so we will be more concentrated than
concepts and it helped me to. Build logical other online courses where we watch pre
skills.I got great mentor's which helped me to recorded videos. Also we are getting weekly tasks
bridge between the academics. I'm very proud that would make us learn even if there is no class.

Thanks to Guvi.”

I am thankful for all the people in Guvi for building

up such a valuable program for our career.”

Gokila Gokul

“I always liked coding but I didn't really get a

good platform to learn things as per industrial
“Guvioffers a cordial, supportive and friendly requirements. When I was in search I got to know
environment to learners. With excellent support about Guvi, I really felt trustworthy by their
and 24*7 assistance from the mentors guvi response When I joined the Data Science course
does not leave any stone unturned to improvise the weekend live classes and recorded course
your learning. Thanks for being such an videos has made learning easy to me. Eventually
inspiration to us.”

I started spending more time practicing in

Codekata. I loved the way Guvi took care of
clarifying doubts asap. Thank you!.”

Gokak Mohd Ishtiyaque Sonia kola

“Hello folks, if you are thinking of a career transition in

the ‘Data Science’ field then, “GUVI” is the best
“The datascience course is very good,
platform to get nourished, indulged and protruded in
the concepts are being explained in a
this upcoming field and also, it doesn’t matter from
crisp manner. The instructors have good
which engineering background you are or whether
depth in the subject and solve every
you are a working fellow. The best thing I found here
doubt one might have. Thanks to GUVI for
is you will always get motivated unknowingly and
setting a great structured program.”

become curious to learn more & more from the

tutorial videos conducted by the IITM professors.
GUVI helps me to think about the problem in
multidimensional ways. Thanks to the GUVI team”

Shubham Nehete Diliban Sibi

“This course is designed being dynamic, interactive

“The course videos help you to learn the tools by and range of materials to refer. This is very well
yourself and you can track the progress.The structured in such a way that it makes the
mentors are very patient and ensure that participants to perform, discuss, and to participate in
students understand the concept, sometimes assessments that will help the participants to
going the extra mile and explaining. Sometimes maximize the utilization. This program is suitable for all
the mentors try to teach in your native language, if students, freshers and working professionals. This
needed. The practice platforms are easy to learn course is excellent for those who would like to learn
and practice. By completing this data science the basics of program like Python and would like to
course, sure you can become a Data Scientist.”

broaden their knowledge in Data Science. I enjoyed

seeing videos in GUVI website from experts that also
explains the concepts in a detailed manner. ”

Sridharan K Anbazhagan

Who can take this course?

Any graduate with an interest in Analytics &
an intention to pursue Digital Marketing

Professionals & Entrepreneurs looking to

acquire comprehensive skills in management.

Aspirants who wish to re-enter the workforce

after a career break.

Program Details

₹84,999

6-Months Weekend

Now become a proficient Business Analyst at Affordable

Installments!

at just ₹ 7400* / Month

EMI O tions

Upto 12 Months*

Note: Valid documents are required for EMI Process.

Additional processing fee will be applied. EMI Amount
might vary with Vendors





Upto 12 Months

Make smarter Data-driven

decisions

&

Skyrocket Your Digital

Marketing Business Growth!

IITM Research park - phase 2

module #9, 3rd floor, D block,

Kanagam Rd, Tharamani, Chennai,

Tamil Nadu, India. 600113