Whatsapp Integration Report
Whatsapp Integration Report
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PROJECT
REPORT
Prepared By :
Aryan Katariya
Rahul-9024073617
[email protected]
Available APIs for WhatsApp Integration
1. Official WhatsApp Business API (WABA)
The WhatsApp Business API is the official integration solution provided by Meta for medium and large
businesses to communicate with customers on WhatsApp. It's designed primarily for businesses to manage
customer relationships, including automated notifications and two-way messaging.
Key Features:
Message Types: Supports text, images, audio, video, and document files.
Interactive Messages: Includes list messages and button replies.
End-to-End Encryption: Ensures message security and privacy.
Webhook Support: Provides real-time notifications for incoming messages and events.
Multi-Agent Support: Can be configured to handle messages from multiple agents.
Analytics: Offers insights on message performance and status.
Rate Limiting: Limits message throughput to prevent spamming.
The WhatsApp Cloud API is a simpler, cloud-hosted version of the WhatsApp Business API, aimed at small and
medium businesses. It offers similar features but is entirely managed by Meta on their cloud infrastructure.
Key Features:
Cloud-Based: No on-premise setup is needed, lowering infrastructure management.
High Availability: Managed by Meta, ensuring uptime and performance.
Rich Media Support: Supports images, video, location, and other media types.
Analytics and Reporting: Built-in analytics for tracking messages.
Direct Access to API: Direct REST API calls to Meta servers.
Backend Integration: Use WhatsApp’s API endpoints to send, receive, and manage messages directly from
your backend.
Frontend Button: Add a WhatsApp "Chat with Us" button on your website or app. Link this to initiate a
WhatsApp conversation using the WhatsApp API link:
Costing for WhatsApp API Integration
1. WhatsApp Business API
Pricing Model: Charges are based on conversations rather than individual messages. A conversation is a
24-hour session initiated by either the business or the customer.
Cost: Rates vary by region, message type (e.g., customer-initiated or business-initiated), and volume.
Generally, customer-initiated conversations are cheaper than business-initiated ones.
Link- https://business.whatsapp.com/products/business-platform
Pricing Model: Similar to the WhatsApp Business API, with costs based on conversation sessions.
Cost: Lower costs than the on-premise Business API due to its cloud infrastructure. Exact pricing varies by
country and region.
Link- https://developers.facebook.com/docs/whatsapp/cloud-api/
3. Third-Party Providers
1. Twilio:
Pricing: Monthly usage fees plus per-message costs, which vary by region.
Additional Fees: Per-message fees for media and international messages.
link-https://www.twilio.com/docs/usage/api
2. MessageBird:
Pricing: Subscription or per-message costs, with additional charges for high-volume message handling.
link-https://developers.messagebird.com/api/#sdks
3. 360dialog:
Pricing: Starts at a monthly base fee, with additional charges for conversation volume and certain
advanced features.
link-https://www.360dialog.com/
Limitations and Restrictions of Each API
1. WhatsApp Business API and Cloud API
Message Volume: Limited by a rate cap; businesses need to gradually build message volume.
Message Types: Cannot initiate marketing or promotional messages without customer consent.
Approval Process: Businesses must undergo approval to obtain a verified account and enable the
messaging API.
Security: Requires end-to-end encryption and secure handling of customer data.
Data Retention: Messages can only be stored for a limited time due to privacy policies.
2. Twilio
Twilio WhatsApp API
Twilio offers flexible pricing and a robust platform for integrating WhatsApp messaging.
3. Gupshup
Gupshup WhatsApp API
Gupshup provides APIs for messaging, chatbots, and other automation needs.
4. Kaleyra
Kaleyra WhatsApp API
Offers WhatsApp integration with features like bulk messaging and chatbot integration.
6. 360dialog
360dialog WhatsApp API
A direct BSP that provides simple integration and scalable pricing options.
Steps to Purchase:
1. Visit the website of your chosen BSP.
2. Check their pricing structure and sign up for an account.
3. Complete the business verification process (required by WhatsApp).
4. Get access to the API credentials and integrate them with your application.
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Prepared By :
Aryan Katariya
Rahul-9024073617
[email protected]