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Ikaria Wellness Private Limited is a health and wellness startup focused on women's everyday wellness through its brand Nyumi, which offers five daily essentials. Founded by Ananya Kejriwal, the company combines Indian and Western sciences to create superior nutraceuticals. The Business Development Manager role requires expertise in e-commerce marketing, client communication, and campaign optimization.

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0% found this document useful (0 votes)
29 views1 page

Ecommerce

Ikaria Wellness Private Limited is a health and wellness startup focused on women's everyday wellness through its brand Nyumi, which offers five daily essentials. Founded by Ananya Kejriwal, the company combines Indian and Western sciences to create superior nutraceuticals. The Business Development Manager role requires expertise in e-commerce marketing, client communication, and campaign optimization.

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Company Name: Ikaria Wellness Private Limited.

Website: www.nyumi.com
Digital Media
Social media: Facebook, Instagram and Twitter
Company Profile: Ikaria is an innovative health and wellness consumer startup, grounded in
technology, with a mission to create a healthier happier world. Our brand, Nyumi focuses on
everyday wellness for women through five daily essentials: hair, skin, sleep, immunity and UTI.
Formulated by health experts in Germany and India, Nyumi blends the best of Indian and Western
sciences to bridge nutritional gaps in a woman’s diet. Through superior formulations, cleaner
ingredients, and higher transparency, Nyumi aims to disrupt the traditional nutraceuticals market.

About the founder: Ananya Kejriwal is an experienced product lead with a passion to bring design
thinking and technology to consumer products. She has worked in technology and wellness at
Microsoft and Headspace in the US across Product Management and Business Operations. Ananya
has an MBA from Harvard Business School and a BS in Engineering from Olin College of Engineering
in Materials Sciences and Design Thinking.

Business Development Manager:

Roles and Responsibilities:

 Extensive knowledge of Amazon marketplace and AMS, driving all paid and non paid
initiatives
 Good knowledge of other accounts- Nykaa, Flipkart etc
 Thorough knowledge of driving performance marketing for the brand; Proactively
performing regular optimization of accounts
 Responsible for working on E-commerce marketplace advertising platforms, strategizing and
optimizing campaigns on daily basis
 Provide complete and accurate data in the weekly and monthly meetings
 Assist to plan, develop and oversee the initiative of major accounts
 Managing communications between key clients and internal teams
 Negotiating contracts w ith the client and establishing a timeline of performance
 Establishing and overseeing internal budgets with the company and external budgets with
the client
 Working with design, sales team, creative, advertising, logistics, managers, marketing, and
team members from other departments dedicated to the same client account to ensure the
highest quality of materials are being produced and all client needs are met
 Planning and presenting reports on account progress, goals, and quarterly initiatives to
share with team members
 Expanding relationships and bringing in new clients

Qualification:

 3-4 years of Experience of direct response & E-commerce experience in an integrated, multi-
channel marketing environment
 B.Tech/MBAs from reputed institutes (Tier 2 Institutions).

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