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Website Brief Template

The document is a template for gathering information needed to create a website for a business. It includes sections for company details, business overview, budget, existing website evaluation, target audience, competitors, business goals, branding, must-have functionality, and hosting needs. The template emphasizes the importance of providing detailed information to ensure an accurate quote and timeline for the website project.

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ztmmedia123
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25 views7 pages

Website Brief Template

The document is a template for gathering information needed to create a website for a business. It includes sections for company details, business overview, budget, existing website evaluation, target audience, competitors, business goals, branding, must-have functionality, and hosting needs. The template emphasizes the importance of providing detailed information to ensure an accurate quote and timeline for the website project.

Uploaded by

ztmmedia123
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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WEBSITE

BRIEF TEMPLATE

COMPANY NAME

Type here…
…………………………………………………..

MAIN CONTACT NAME

…………………………………………………..

EMAIL ADDRESS OF MAIN CONTACT

…………………………………………………..

PHONE NUMBER OF MAIN CONTACT

…………………………………………………..

BUSINESS OVERVIEW
First, give us a bit of background on your business.

WHO ARE YOU?

…………………………………………………………………………………………………….……..

HOW MANY EMPLOYEES DO YOU HAVE?

…………………………………………………………………………………………………….……..

WHERE ARE YOU BASED?

…………………………………………………………………………………………………….……..

WHAT DO YOU DO?


…………………………………………………………………………………………………….……..

WHAT PRODUCTS OR SERVICES DO YOU PROVIDE?

…………………………………………………………………………………………………….……..

HOW MANY PRODUCTS OR SERVICES DO YOU PROVIDE?

…………………………………………………………………………………………………….……..

HOW, WHY AND WHEN DID THE COMPANY GET STARTED?

…………………………………………………………………………………………………….……..

WHAT ARE YOUR COMPANY VALUES?

…………………………………………………………………………………………………….……..

BUDGET AND TIMESCALES


Please give us a rough budget and preferred website deadline. This info helps us come up
with a realistic and reliable plan for your website.

WHAT IS YOUR BUDGET FOR THIS PROJECT?

…………………………………………………………………………………………………….……..

WHEN WOULD YOU LIKE YOUR WEBSITE TO GO LIVE?

…………………………………………………………………………………………………….……..

YOUR CURRENT WEBSITE


If you have an existing website, you can tell us all about it here.

DO YOU HAVE AN EXISTING WEBSITE? IF SO, PLEASE PROVIDE A LINK HERE.

…………………………………………………………………………………………………….……..

IS YOUR WEBSITE CONTENT UP-TO-DATE? DO YOU STILL OFFER THE SAME PRODUCTS/SERVICES?
…………………………………………………………………………………………………….……..

DO YOU WANT TO ADD OR REMOVE ANY PAGES OR SECTIONS?

…………………………………………………………………………………………………….……..

WHAT DO YOU LIKE ABOUT YOUR WEBSITE? WHAT WORKS WELL?


WHICH FEATURES AND FUNCTIONALITY WOULD YOU LIKE TO KEEP?

…………………………………………………………………………………………………….……..

WHAT DO YOU DISLIKE ABOUT YOUR WEBSITE? WHAT DOESN’T WORK WELL?
WHICH FEATURES AND FUNCTIONALITY DO YOU WANT TO SCRAP?

…………………………………………………………………………………………………….……..

WEBSITE STRUCTURE AND CONTENT


We can help you create a website structure and content. But if you already have these
things in place, just let us know.

APPROXIMATELY HOW MANY PAGES WILL YOUR WEBSITE HAVE?

…………………………………………………………………………………………………….……..

DO YOU HAVE A STRUCTURE IN PLACE OR DO YOU NEED HELP WITH THIS?

…………………………………………………………………………………………………….……..

DO YOU HAVE WEBSITE DO YOU HAVE WEBSITE


COPY (TEXT)? VIDEOS?
DO YOU HAVE WEBSITE
Yes / No PHOTOGRAPHS? Yes / No
……………………………… ………………………………
Yes / No
……………………………….
YOUR TARGET AUDIENCE
We’ll build your new website with your target audience in mind. But first, we need to hear all
about them. If you have market research and customer personas to share with us, that’s
great! If not, just answer these questions…

WHO ARE YOUR TARGET AUDIENCE?

…………………………………………………………………………………………………….……..
For example: Age, gender, level of education, occupation, relationship status, location, personality
traits, preferred devices, preferred platforms

WHAT CHALLENGES DOES YOUR TARGET AUDIENCE FACE? WHAT GOALS ARE THEY TRYING TO ACHIEVE?

…………………………………………………………………………………………………….……..

WHY WOULD A TARGET CUSTOMER DECIDE TO VISIT YOUR WEBSITE?

…………………………………………………………………………………………………….……..

HOW WILL YOUR BUSINESS AND WEBSITE HELP THEM TO OVERCOME CHALLENGES AND ACHIEVE GOALS?

…………………………………………………………………………………………………….……..

YOUR COMPETITORS
The right website design and functionality help you outshine the competition. So tell us
about your biggest competitors, their strengths and their weaknesses.

WHO ARE YOUR MAIN COMPETITORS? (PLEASE SHARE LINKS TO THEIR WEBSITES.)

…………………………………………………………………………………………………….……..

WHAT ARE THEIR STRENGTHS AND WEAKNESSES?

…………………………………………………………………………………………………….……..

WHAT ARE YOUR USPS? WHAT SETS YOU APART FROM YOUR COMPETITORS?

…………………………………………………………………………………………………….……..
BUSINESS AND WEBSITE GOALS
Now let’s delve a little deeper into what you want your website to do for your business.

DO YOU WANT TO REPLACE AN EXISTING WEBSITE OR CREATE A NEW WEBSITE FROM SCRATCH?

…………………………………………………………………………………………………….……..

WHAT BUSINESS GOALS SHOULD YOUR WEBSITE HELP YOU ACHIEVE?

…………………………………………………………………………………………………….……..
For example: Do you want to generate leads and enquiries? Make ecommerce sales? Or become a
key source of information?

WHERE DO YOU SEE YOUR BUSINESS IN FIVE YEARS? WHAT FEATURES AND FUNCTIONALITY DO YOU THINK
YOUR WEBSITE WILL NEED AT THIS POINT?

…………………………………………………………………………………………………….……..

WEBSITES YOU LIKE AND DISLIKE


Here you can tell us about any websites you particularly like or dislike. These websites don’t
have to relate to your industry. They just need design features or functionality you want to
include or avoid.

WHAT DO YOU LIKE AND DISLIKE ABOUT THESE WEBSITES? (PLEASE PROVIDE LINKS.)

…………………………………………………………………………………………………….……..

IS THERE ANYTHING SPECIFIC YOU’D LIKE TO INCLUDE AS PART OF YOUR WEBSITE?

…………………………………………………………………………………………………….……..

BRANDING
Now, let’s talk branding. We can help you create a visual brand identity. But if you've already
decided on logos, colours, fonts and imagery for your brand, let us know here.

ARE YOU HAPPY WITH YOUR BRAND IDENTITY? OR DOES IT NEED A REFRESH?

…………………………………………………………………………………………………….……..
IF YOU HAVE BRAND GUIDELINES, PLEASE ADD A DOC AS AN EMAIL ATTACHMENT OR INCLUDE A LINK.

…………………………………………………………………………………………………….……..

MUST-HAVE FUNCTIONALITY
Every website is different. So tell us about the essential functionality you want for your
website.

WHAT BUSINESS GOALS SHOULD YOUR WEBSITE HELP YOU ACHIEVE?

…………………………………………………………………………………………………….……..
For example: Integration with third-party systems, like databases. An online payment gateway.
Multiple languages. Data exporting. A preferred content management system (CMS). A preferred
payment gateway. Downloadable resources. Email marketing

HOSTING AND MAINTENANCE


All Radical websites come with a user-friendly content management system. That means
you should find it easy to add new content.

However, if you’re not particularly techy — and you don’t have tech support in-house — you
may like to sign up for ongoing support.

HAVE YOU ALREADY SET UP A DOMAIN AND A HOSTING PROVIDER? OR DO YOU NEED HELP WITH THIS?

…………………………………………………………………………………………………….……..

DO YOU HAVE IN-HOUSE TECH SUPPORT? OR WILL YOU NEED ONGOING WEBSITE SUPPORT?

…………………………………………………………………………………………………….……..

IS THERE ANYTHING SPECIFIC YOU’LL NEED HELP WITH?


…………………………………………………………………………………………………….……..
For example: Website updates and maintenance. SEO. Analytics and website optimization. Content
writing. Website security and backups. Ongoing website management.

WHAT’S NEXT?
GOOD WORK!
You’ve completed your website brief. Remember, the more info you can give us, the more
accurate your quote and timescales will be.

ALL DONE?
Then just save and send your brief to us at [email protected]. We’ll be in touch very
soon with a proposal.

And if you’re unsure about any aspect of the brief — or the web design and development
process — just get in touch with our friendly team. We’ll be more than happy to help.

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