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Sentiment Analysis

Sentiment analysis is a process that utilizes natural language processing and machine learning to classify opinions in text as positive, negative, or neutral. It faces challenges such as sarcasm, ambiguity, and cultural differences, and can be approached through lexicon-based or machine learning methods. Applications include social media monitoring and customer sentiment understanding.

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Rohan Chimbaikar
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11 views7 pages

Sentiment Analysis

Sentiment analysis is a process that utilizes natural language processing and machine learning to classify opinions in text as positive, negative, or neutral. It faces challenges such as sarcasm, ambiguity, and cultural differences, and can be approached through lexicon-based or machine learning methods. Applications include social media monitoring and customer sentiment understanding.

Uploaded by

Rohan Chimbaikar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Introduction

to Sentiment
Analysis
Exploring the Science of Understanding
Opinions and Emotions from Text
What is Sentiment Analysis?
● Sentiment analysis is the process of using natural language processing (NLP),
machine learning, and data analysis to identify and categorize opinions expressed
in text as positive, negative, or neutral.
Input Text
Working of Sentiment Analysis

Text Feature
Preprocessing Extraction

Sentiment Model Training


Classification

Output Analysis
Social Media Monitor Brand
Monitoring Reputation

Understand Content
Customer Personalization
Sentiment

Applications of
Sentiment Analysis
Challenges of Sentiment Analysis
Sarcasm and Irony
01
Oh, fantastic. Another rainy day!

Ambiguity
02
This is sick!

Challenges Multilingual and Cross-Cultural Sentiment


03
The word "gift" in English has positive
connotations, but in German, "Gift" means
poison (negative sentiment).

Misspellings and Slang


04
"Thats lit!" (informal slang for "That's great!")
Approaches to Sentiment Analysis

Lexicon-Based Machine Learning


Approach Approach:
• Uses algorithms trained on
• Relies on predefined labeled datasets to predict
sentiment lexicons—word sentiment based on
lists with associated patterns in the text.
sentiment scores. • Transforms text into
• Matches words in the text to numerical features (e.g., Bag
the lexicon. of Words, TF-IDF,
• Aggregates scores to embeddings).
classify sentiment as • Feeds features into models
positive, negative, or like Naive Bayes, SVM, or
neutral. Deep Learning networks.
Thank You!

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