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Data Visualization Case Study in Python

This case study focuses on data visualization in Python using sales data from a pharmaceutical company for the years 2015 and 2016. It emphasizes the importance of data visualization in understanding complex data through visual contexts, enabling better decision-making. The document outlines specific analytical tasks to be performed using the sales data, including comparisons of sales by region and tier, and the creation of various visualizations such as bar charts and pie charts.

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a.n.thonym.u.sar.azal
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23 views

Data Visualization Case Study in Python

This case study focuses on data visualization in Python using sales data from a pharmaceutical company for the years 2015 and 2016. It emphasizes the importance of data visualization in understanding complex data through visual contexts, enabling better decision-making. The document outlines specific analytical tasks to be performed using the sales data, including comparisons of sales by region and tier, and the creation of various visualizations such as bar charts and pie charts.

Uploaded by

a.n.thonym.u.sar.azal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CASE STUDY

Visualizations in Python on Sales Data

Website: www.analytixlabs.co.in
Email: [email protected]

Bldg-41, 14th Main Road, GF - SCO-382, Sector 29,


Sector 7, HSR Layout, Adj to IFFCO Chowk Metro Station,
(Near Mc Donald’s and Opp to Max Store) Besides Magic Pin
Bengaluru, KA. Gurgaon, HR.

Disclaimer: This material is protected under copyright act AnalytixLabs © 2011-2018. Unauthorized use and/ or duplication of this material
or any part of this material including data, in any form without explicit and written permission from AnalytixLabs is strictly prohibited. Any
violation of this copyright will attract legal actions.

AnalytixLabs, Website: www.analytixlabs.co.in Email: [email protected] Phone: (+91) 955.521.9007


DATA VISUALIZATION:
Data visualization is a general term that describes any effort to help people understand the
significance of data by placing it in a visual context. Patterns, trends and correlations that
might go undetected in text-based data can be exposed and recognized easier with data
visualization software.

It enables decision makers to see analytics presented visually, so they can grasp difficult
concepts or identify new patterns.

WHY IS DATA VISUALIZATION IMPORTANT?


Using charts or graphs to visualize large amounts of complex data is easier than poring over
spreadsheets or reports because human brain perceives, understands and grasps visuals
better and faster than numbers or alphabets. Data visualization is a quick, easy way to
convey concepts in a universal manner – and you can experiment with different scenarios by
making slight adjustments.

Data visualization can:

• Identify areas that need attention or improvement.

• Clarify which factors influence customer behavior.

• Help you understand which products to place where.

• Predict sales volumes.

CASE STUDY IN Python:


The objective of this dashboard is to understand sales trends for one of the leading
pharmaceutical company.

The client would like to come see a dynamic dashboard with different KPI's at different
levels (National, Region & Territory etc). Create the below charts as these would help us
explore the past data in a better manner and give a good picture of the progress and
failures. This in turn would catalyse the decision-making process, making it easier, simpler
and accurate.

AnalytixLabs, Website: www.analytixlabs.co.in Email: [email protected] Phone: (+91) 955.521.9007


ABOUT DATA:
The data attached is a two-year sales data of a pharma company which talks about
sales in 2015 and 2016 across various regions and time frames.
Account Id : Customer ID
Account Name : Customer Name
Tier : Customer Segment
Sales 2015 : Sales for the year 2015
Sales 2016 : Sales for the year 2015
Units 2015 : No of Units sold for 2015
Units 2016 : No of Units sold for 2016

IMPORTANT NOTE: When answering the below questions, you would require to reshape
the data i.e., convert from wide to long and long to wide (with stack(), unstack() and pivot())
after aggregating it by using groupby(). Please refer to the material at Pandas – Data
Understanding.ipynb for details.

1. Compare Sales by region for 2016 with 2015 using bar chart

2. What are the contributing factors to the sales for each region in 2016. Visualize it using a
Pie Chart.

3. Compare the total sales of 2015 and 2016 with respect to Region and Tiers

4. In East region, which state registered a decline in 2016 as compared to 2015?

5. In all the High tier, which Division saw a decline in number of units sold in 2016 compared
to 2015?

6. Create a new column Qtr using numpy.where() or any suitable utility in the imported
dataset. The Quarters are based on months and defined as -

• Jan - Mar : Q1
• Apr - Jun : Q2
• Jul - Sep : Q3
• Oct - Dec : Q4

7. Compare Qtr wise sales in 2015 and 2016 in a bar plot

8. Determine the composition of Qtr wise sales in and 2016 with regards to all the Tiers in a
pie chart.

(Draw 4 pie charts representing a Quarter for each Tier)

AnalytixLabs, Website: www.analytixlabs.co.in Email: [email protected] Phone: (+91) 955.521.9007


SAMPLE OUTPUTS:
1. Compare Sales by region for 2016 with 2015 using bar chart

2. Pie charts for sales for each region in 2016

AnalytixLabs, Website: www.analytixlabs.co.in Email: [email protected] Phone: (+91) 955.521.9007


3. Compare sales of 2015 and 2016 with Region and Tiers

4. In East region, which state registered a decline in 2016 as compared to 2015?

AnalytixLabs, Website: www.analytixlabs.co.in Email: [email protected] Phone: (+91) 955.521.9007


5. In all the High tier, which Division saw a decline in number of units sold in 2016 compared to

2015?

7. Compare Qtr wise sales in 2015 and 2016 in a bar plot

AnalytixLabs, Website: www.analytixlabs.co.in Email: [email protected] Phone: (+91) 955.521.9007


8. Determine the composition of Qtr wise sales in and 2016 with regards to all the Tiers in a pie
chart. (Draw 4 pie charts representing a Quarter for each Tier)

AnalytixLabs, Website: www.analytixlabs.co.in Email: [email protected] Phone: (+91) 955.521.9007

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