Version 1.

miniSD™ Memory Card

Marketing Guideline of miniSD™ Mark

February 13th, 2003

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 The purpose of this guideline

This guideline is designed to distinguish the regular size SD Memory Card

and its application products from the small size SD Memory Card and its
application products. The reason behind it is to avoid any possible
confusion in the market place.

Correct use of the SD logo and the miniSDTM mark:

Host products
The SD logo: with SD Memory
(or “the logo” in this guideline) Card slot

Host products
The miniSD™ mark: with miniSD™
(or “the mark” in this guideline)
Memory Card
slot
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Part 1 Basic Rules

Product name and

miniSD™ mark

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Part 1 Product Name
Product Name
Any of the following are acceptable product names of the small size SD memory card.

•miniSD™ Memory Card

•miniSD™ Card
•miniSD™
Note:
-“mini” should be always lower case letters and “SD” should be always capital letters.
-There should be no space between “mini” and “SD”.
- “Memory Card” and “Memory” can be either capital and/or small letters.
-Use the same font size for all letters in miniSD™ and Memory Card/Card.
-To start a sentence beginning with miniSDTM , use an article beforehand, i.e., The miniSDTM card,
A miniSDTM ...
-To pluralize miniSDTM , use either Memory Cards or Cards after miniSDTM , i.e. miniSDTM Cards.
-“ TM” symbol for the product name “miniSD” is optional.

- Do not create multiple - Do not change the order -Do not use small letters -No space between “mini” - Do not use hyphen
lines between “mini” and of “mini” and “SD”. for “SD” and “SD” between “mini” and “SD”
“SD”

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Part 1 Proportion for miniSD™ mark

Color
Recommended basic color is PANTON Blue 072C (dark blue).
Other blue, black and white colors can be used as below.

PANTON Blue 072C DIC 222 C100% +M80% Black 100% White

Note: Use these colors in WEB SITE, “R0%+G0%+B153%” or “#000099” 5

 Part 1 Clear zone of the miniSD™ mark
miniSD™ mark MUST always have a minimum space clearance, equal to one third of the miniSD™ mark.

Card usage examples

Correct Incorrect: No minimum clearance

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 Part 1 Use of the miniSD™ mark in box form
General rule
Basic color of dark blue is recommended for the box version of the logo. Use white color for miniSD™ mark
is recommended. Remember to use the required clear spacing zone rule of one third of the logo height.

Other acceptable examples

The miniSD™ mark should be clearly visible against the background of the box.

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 Part 1 Size of the miniSD™ mark
General rule
Any size of miniSD™ mark is acceptable so long as the miniSD™ mark is legible and adheres to logo rules.

40H
30H
20H

The recommended minimum size Exception

The minimum size of 16 mm wide is recommended. If miniSDTM mark is too small to be

displayed on the screen of the mobile
device, the following exception is
allowed.

16mm - Use “SD” letters (all capitals) instead of

miniSDTM mark.
“TM” symbol may be omitted if the mark to be used is
smaller than 20 mm width.

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Part 1 Examples of misuse of the miniSD™ mark

Do not deform the mark. Do not decorate the mark.

Wrong proportion. No vertical. No shadow design. No decoration.

No slant. No diagonal. No shadow effect. No gradation.

No distortion. Wrong SD location. No 3D design.

Do not use only part of the mark.

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Part 1 Examples of misuse of the miniSD™ mark
Continued from previous page.

Do not combine with other mark. Wrong use of colors

Wrong color. No visible back-

ground color.

White color White color

should be used. should be used.

Single color
should be used.

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Part 2 miniSD™

Marketing guide
(miniSD™)

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 Part 2 Marking on miniSD™ Memory Card
General rule
- Use the miniSD™ mark instead of the SD logo, fulfilling CLA (Card License Agreement) requirement.
- Product name is optional.
The SD logo:
(or “the logo” in this guideline)

The miniSD™ mark:

(or “the mark” in this guideline)

Examples of incorrect usage

No SD logo Incorrect miniSDTM mark No partial use

No deformation No deformation No shadow effect

Note: Use the product name and the mark according to “Part 1: Basic Rules”. 12
 Part 2 Packaging for miniSD™ Memory Card
General rule
- Use the miniSD™ mark instead of the SD logo, fulfilling CLA requirement.
- Product name is optional.

Note;
- Distinguish product clearly from the regular size SD Memory Card.
- The printed notice “This card should not be used in SD application products.” is recommended.

Examples of incorrect usage

Note: Use the product name and the mark according to “Part 1: Basic Rules”. 13
 Part 2 Marking for miniSD™ Adapter
General rule
- Use the miniSD™ mark instead of the SD logo.
- Use of the miniSD™ mark together with the name “miniSD™ Adapter” or “Adapter” on the same side
is recommended.
- Either capital letters and/or small letters
may be used for the product name
“Adapter”
- miniSD™ mark is not mandatory.
- Product name is optional.

Option 1 Option 2 Option 3 Option 4

Examples of incorrect usage

No indication No SD logo No line Wrong name

No indication
of ADAPTER change for ADAPTER
of ADAPTER

Note: Use the miniSD™ mark according to “Part 1: Basic Rules”. 14

 Part 2 Packaging for miniSD™ card with Adapter
General rule
- Use same rule as the packaging for miniSD™ Memory Card (Page 13) and
the marking of miniSD™ Adapter (Page 14).
- The product name of “miniSD™ Adapter” or “Adapter” may be omitted.
- Indication of “With Adapter” may be used in addition to the product
name of the miniSD™ Memory Card.

Option 1 Option 2 Option 3 Option 4

Examples of incorrect usage

Wrong name for ADAPTER Not enough clearance Use miniSDTM mark, not SD logo

Note: Use the product name and the mark according to “Part 1: Basic Rules”. 15
 Part 2 Brochure for miniSD™ Memory Card
General rule
- miniSD™ mark is recommended.
- miniSD™ mark is not mandatory.

Note;
- The printed notice “This card should not be used in SD
application products.” is recommended.

Examples of incorrect usage

No SD logo No deformation No line change

Note: Use the product name and the mark according to “Part 1: Basic Rules”. 16
 Part 2 Marking on miniSD™ application products
General rule
Product itself Near the card slot
-Use the miniSD™ mark -Any of the indications below for the
instead of the SD logo. miniSD™ memory card slot may be used.
-miniSD™ mark is not #1. miniSD™ mark
mandatory. #2. miniSD™ Memory Card names;
miniSD™ Memory Card, miniSD™ Card
or miniSD™
#3. Card or CARD
#4. Any type of symbols of the card

#1 and #2 are recommended.

Examples of incorrect usage

No SD logo Wrong name

Note: Use the product name and the mark according to “Part 1: Basic Rules”. 17
 Part 2 Brochure for miniSD™ application products
General rule
- Use the miniSD™ mark instead of the SD logo.
- miniSD™ mark is recommended to be used.
- miniSD™ mark is not mandatory.

Examples of the incorrect usage

Not enough No SD logo

clearance

Note: Use the product name and the mark according to “Part 1: Basic Rules”. 18
 Part 2 PC card adapter with miniSD™ slot
General rule
- Use the miniSD™ mark instead of the SD logo.
- miniSD™ mark is recommended.
- miniSD™ mark is not mandatory.

Option 1 Option 2

Examples of incorrect usage

No SD logo No deformation No additional

lines between
Note: Use the product name and the mark according to “Part 1: Basic Rules”. “mini” and “SD” 19
 Part 2 The miniSD™ mark for Website
General rule for miniSD™ Memory Card and its application products
- Use the miniSD™ mark instead of the SD logo.
miniSD™
- miniSD™ mark is recommended.
miniSD™ Memory Card application product
- miniSD™ mark is not mandatory.

Note;
If the miniSD™ mark is used on a web page, the
minimum size of 250 pixel width with “TM” symbol
should be used on at least one page.

Examples of incorrect usage

Note: Use the product name and the mark according to “Part 1: Basic Rules”. 20
Part 3 miniSD™ and SD Memory Card
Combined

Marketing guide
(miniSD™ + SD Memory Card)

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 Part 3 Host product for both SD card & miniSD™ card
General rule
- The SD logo is not mandatory.
- The miniSD™ mark is not mandatory. These pictures are USB reader/writers.
- miniSD™ mark should be placed when the SD logo is used
on the product. (Option 1)
- SD logo should be placed when the miniSD™ mark is used
on the product. (Option 1)
- “miniSD™ Memory Card”, “miniSD™ Card” or “miniSD™”
may be used when “SD Memory Card”, “SD Card” or “SD” is
used for the SD card slot. (Option 2)
- The SD logo, the miniSD™ mark or the names of the cards
for both SD Memory Card and miniSD™ Memory Card should
be located as close as each card’s slot. (Option 1 & 2)
Option 1 Option 2

Examples of incorrect usage

No miniSDTM mark Wrong location of

when SD logo is used. the SD logo

Note: Use the product name and the mark according to “Part 1: Basic Rules”. 22
 Part 3 Brochure for both miniSD™ and SD Memory Card
General rule

Treat the SD logo and the

miniSD™ mark equally.

Note: Use the product name and the mark according to “Part 1: Basic Rule”. 23