User Journey & App Flow

East Bengal Club App

Date: 29th January, 2025

User Journey

1. Discovery & Download

• User Entry Points:
o Social media campaigns, advertisements during matches, and QR codes at the
stadium.
o Users download the app from Google Play Store or Apple App Store.

2. Onboarding
• Steps:
o Welcome Screen: Animated introduction to East Bengal Club.
o Quick App Tour: Highlights key features such as real-time match updates, fan
zone, merchandise store, and coaching programs.
o User Signup/Login:
▪ Options: Google, Facebook, Apple ID, or email (may take phone number
later)
o Terms and Conditions Acceptance will be here before moving ahead.

Notification and other preferences can be enabled/disabled from the settings.

3. Home Screen (Main Dashboard)

• Structure:
A tabbed interface with the following sections:

1. Match Center (Default Home Tab)

▪ Live Match Updates: Scores, statistics, and key moments.
▪ Upcoming Matches: Fixtures list with reminders.
▪ Past Matches: Results, highlights, and analytics.

2. Club News & Updates

▪ Latest news, player interviews, and exclusive multimedia content.
 ▪ Social media feeds (Instagram, Twitter, Facebook).

3. Fan Community & Engagement

▪ Polls, quizzes, match predictors, and admin-generated content.
▪ Fan Q&A sessions with players ("Ask a Star”).

4. Merchandise Store (There will be a ? How it works? Icon on each screen if the
person wants to know the working of app)
▪ Club gear, customization options, and memorabilia auctions.

5. School of Excellence Coaching Programs

▪ Exclusive content, rewards, and School of Excellence enrollment.

• Club information to be in the Hamburger

• Teams should be there
• Team to Players should be there
• Top Players profile can be there on home page also
• Players Profile and Active Live Stats to be there
• Memberships for app will be in the profile (Chance are the membership will be on annual
basis, but may vary)
• Rewards will be coupon system
• Referrals are going to be accumulated.

4. Detailed App Flow by Module

Module 1: Fan Management

• Features:
o Real-time match updates & news.
o Push notifications for goals and major events.
o Match fixtures & results.
• App Flow:
1. Admin updates match data via Admin Panel.
2. App users receive push notifications and can view match details.
3. Users can set preferences to receive alerts about favorite players or matches.

Module 2: Club Information

• Features:
o Player profiles and stats.
 o League standings and analytics.
o Club history and key achievements.
• App Flow:
1. Admin updates club/player data via the Admin Panel.
2. Fans browse team and player stats through a well-structured interface.
3. Dynamic updates on player performance and club milestones.

Module 3: E-commerce (Merchandise & Memorabilia)

• Features:
o Official merchandise store (Jerseys, fan gear, accessories).
o Auctions for memorabilia (e.g., signed jerseys).
o Customization options (e.g., add name to jersey).
o Secure payment gateway (Razorpay, PayPal, Stripe).
• App Flow:
1. Admin uploads products via Admin Panel.
2. Users browse the store, select items, and add customizations.
3. Users complete purchases via secure payment gateways.
4. Order confirmation & real-time tracking available.

Module 4: Fan Community & Interaction

• Features:
o Comment on admin-posted threads.
o Interactive polls, quizzes, and contests.
o Match predictor game.
o "Ask a Star" Q&A feature.
o Social media integration (Facebook, Instagram, Twitter).
o YouTube integration for club videos.
o Exclusive clips section (content only available on the app).
• App Flow:
1. Admin posts discussion topics, polls, quizzes, or Q&A sessions.
2. Fans participate, earn points, and interact.
3. Exclusive clips are posted to keep fans engaged.

Module 5: Membership & Rewards

 • Features:
o Fan membership registration/renewal.
o Access to premium content (match highlights, interviews).
o Rewards and loyalty programs for members.
• App Flow:
1. Users sign up or renew memberships via the app.
2. Admin uploads exclusive content for members.
3. Fans earn and redeem reward points for engagement.

Module 6: School of Excellence

• Features:
o Multi-sport training programs (Football, Basketball, Cricket, Hockey, etc.).
o Beginner, Intermediate, and Advanced coaching programs.
o App customizes SOE page content based on chosen program.
o In-app application process with document submission and fee payment.
o User dashboard for tracking application status, enrolled programs, and
schedules.
o Notifications for payment confirmations and training updates.

• App Flow:
1. Users browse available training programs.
2. Submit applications, upload required documents, and make fee payments.
3. Admin manages applications and sends notifications about schedules or
updates.

Module 7: Admin Panel

• Features:
o Manage club content (news, fixtures, player details).
o Upload and manage products and pricing for merchandise.
o Delivery partner integration for product shipments.
o SMS/Email integration for notifications.
o User data management (memberships, analytics, engagement tracking).
o Generate reports on app usage, revenue, and community interactions.
• App Flow:
1. Admins upload news, product details, and event updates.
2. Admins manage user engagement and track analytics via dashboards.
 3. Reports are generated for business insights and revenue tracking.

Final App Flow Summary

1. Authentication & Onboarding

• Login via Google/Facebook/Apple ID/Email.
• Select preferences (favorite players, match alerts, etc.).

2. Home Dashboard (Main Navigation)

• Live Match Center (Scores, news, notifications).
• Club News & Social Media Feeds.
• Fan Zone (Polls, Quizzes, Discussions, and Q&A Sessions).
• Merchandise Store & Memorabilia Auctions.
• Membership & School of Excellence.

3. Feature-Specific Flows
• Match Updates: Real-time notifications and stats.
• E-commerce: Product browsing, purchase, and tracking.
• Fan Engagement: User-generated content, Q&A, and interactive games.
• Membership & Coaching: Subscription management, applications, and rewards.

4. Admin Panel
• Content, product, and membership management.
• Analytics and reporting.
• Customer support and notifications.

This user journey and app ow have been outlined based on the initial concept and requirements. As
we progress with wireframes and development, re nements and adjustments may be necessary.

Your feedback and suggestions are invaluable in shaping an optimized and engaging experience for
users. Please share your thoughts!
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