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LECTURE-4

ENTREPRENEURSHIP DEVELOPMENT PROGRAMMES (EDPs) - MEANING,


OBJECTIVES, PHASES, PROBLEMS OF EDPs AND CRITERIA FOR ASSESSMENT
OR EVALUATION OF EDPs

Entrepreneurs play a predominant role in accelerating the socio-economic


development of a country. They are regarded as the nation builders and wealth
creators. They are the change agents who initiate economic activities to create wealth.
They undertake the business initiative, employ themselves in that business and open up
employment avenues for others. Therefore, the role of entrepreneur is of fundamental
importance to a country like India where the twin problems of poverty and
unemployment coexist.
During early sixties, the small scale sector was considered as exclusively an
employment-generating sector, but gradually this sector began to be recognized as the
crucial tool for tapping latent entrepreneurial talent and now in the post-liberalization
period, there seems to be ample opportunities for entrepreneurship and entrepreneurial
growth.
Considering the importance of small scale industries in employment creation and
economic development, the Government of India envisaged promotional packages to
facilitate setting up of new enterprises. In order to bring about entrepreneurial growth,
the policy mailers and financial institutions started thinking in terms of imbibing
entrepreneurship culture through training interventions. Thus, Entrepreneurship
Development Programmes (EDPs) Corporation (GIIC) and other agencies who have
organized a three-month entrepreneurship development programme in late sixties. The
programme was conducted for a selective group of energetic and potential
entrepreneurs who had the willingness and desire to achieve the goal set by them. The
objectives laid down for the above programmes were as follows:
(i) To set up small scale ventures
(ii) To manage them effectively
(iii) To earn adequate profit from these ventures
(iv) To undertake personal responsibility of the business
It has been found out that ‘n Ach’ factor developed by David McClelland, the
renewed behavioural scientist, is the most important quality for entrepreneurial
development. In order to prove that the need for achievement could be induced, he
conducted an experiment in collaboration with the erstwhile Small Industries Extension
and Training Institute (SIET) of Hyderabad at Kakinada, Andhra Pradesh. Young
persons were selected and put through rigorous training for a period of three months to
guide them to set new goals. The achievement motivation has a positive impact upon
their task performance. The Kakinada experiment could be treated as an important
basis for the present-day EDP inputs on behavioral aspects.
In later stage, Achievement Motivation Training (AMT) has become an integral
part of EDP course curriculum. Institutes like SISI, NISIET, SIDO and TCOs came
forward conduct EDPs and national level organizations like Entrepreneurship
Development Institute (EDI) of India, Ahmedabad and National Institute for
Entrepreneurship and Small Business programmes. According to a study conducted by
NIESBUD, at present, as many as 686 odd organizations, including the state level
organizations like IEDs/CEDs, are organizing EDPs in the country.

Objectives of EDPs:
The important objectives of Entrepreneurship Development Programmes (EDPs) can be
stated as follows:
a) Accelerating industrial development by enlarging the supply of entrepreneurs
b) Developing entrepreneurial qualities and motivating the prospective
entrepreneurs to achieve the goal
c) Enhancing the growth of small-and medium-scale enterprise sectors which offer
better potential for employment generation and dispersal of industrial unit
d) Providing productive self-employment avenues to a large number of educated
and low educated young men and women coming out of schools and colleges
e) Improving performance of small-and medium-scale industries by the supply of
carefully-selected and trained entrepreneurs and diversifying sources of
entrepreneurship

f) Enterprise development in rural and no-industry areas where local


entrepreneurship is not really available and entrepreneurs from nearby towns are
not easily lured
THE INDIAN EDP MODEL
There is a saying that entrepreneurs are the products of nature, nature and culture. Of
course, this is very much true in Indian context. Apart from the nature and the culture,
the role of nurture is very much significant for human resource development. The myth
that entrepreneurs are born and not made has no longer been accepted. Ordinary
persons can be turned into successful entrepreneurs though well-designed training
programmes conducted by the Entrepreneurship Development institutes. The term
nurture here implies the training intervention which is a real endeavor towards human
resource development, especially entrepreneurial development. The Entrepreneurial
Development Programmes, therefore, are based upon well-designed and integrated
modular packages to but to the needs of the budding entrepreneurs. The training level
follow more or less the same principle in organizing Entrepreneurial Development
Programmes. In the present context, EDPs are usually conducted for four to six weeks
and the curriculum adopted by the above institutes for imparting training is also
apparently uniform.

PHASES OF EDPs
The EDPs normally pass through following three important phases:
 Pre-training phase
 Training phase
 Post-training or follow-up phase

Pre-training phase:
This phase is the preparatory phase for launching the programmes. It includes a
number of activities, which are as follows:
i) Identification of operationally-promising area, normally a district
ii) Selection of a project leader/course coordinator to coordinate the programme
iii) Arrangement of infrastructural facilities for the programme
iv) Undertaking potential industrial survey/environmental scanning for identification of
good business opportunities
v) Planning the programmes on various fronts such as:
a) Promotional campaigns through either with the help of print or electric media,
leaflets, posters, etc.
b) Establishing contacts with business personalities, NGOs and related agencies
which can contribute to the programme both directly and indirectly
c) Getting the application forms printed and making them available at different
centers along with instructions.
d) Forming selection committee for selecting the trainees
e) Preparing the budget, obtaining administrative sanctions and organizing other
activities which from a part of EDP

f) Preparing and finalizing the need-based inputs in training syllabus and to tie u
with guest faculties to impart training
vi) Contacting the support agencies like DICs, SFCs, SISI, banks, NSIC, District
Magistrate, etc. to receive support in implementing the programme
vii) Organizing industrial motivational campaigns to mobilize as many number of
applications as possible.

Training phase: Training potential entrepreneurs are providing them proper guidance
for setting up enterprise constitutes the cornerstone of EDP. Most of the
Entrepreneurship Development institutes generally conduct training programmes of 4-6
weeks duration on full time basis. The programmes design in terms of objectives,
training inputs and their focus is described.
Training Phase: Programme Design
Objectives Focus Inputs
Motivation and reinforcement Entrepreneur Behavioural inputs
of entrepreneurial traits,
confidence building
Facilitating decision-making Enterprise establishment Business opportunity
process to set up a new guidance, information and
venture project planning inputs,
technical inputs
Successful and profitable Enterprise management, Management inputs, plant
operation of enterprise. first-hand knowledge of visit/in-plant training
Industrial exposure factory layout, business
sites, etc.

Post-training phase: Post-training phase is otherwise known as the phase of follow-up


support. During this phase, post-training support services are rendered to the
participants who have successfully completed the Entrepreneurship Development
Programme (EDP). This is because of the fact that, very often, the potential
entrepreneur after undergoing the training confronts a number of problems while
implementing the action plan for grounding the project. So during this phase, the
training organization helps the entrepreneur in sorting out the problems through
counseling support. A committee is formed consisting of members generally drafted
from the leading bank of the district, State Financial Corporation, training organization
and above all, the District Industries Centre to help the entrepreneurs with the following
objectives during the follow-up:
i) To provide a meaningful direction to the trainees in grounding their enterprise
ii) To review the progress made by the trainees in implementation of the project
iii) To review the post-training approach
iv) To provide escort services to the trainees by involving financial institutions and
promotional agencies.

Usually, follow-up action meetings are organized thrice a year after the
completion of training and the following methods are generally used for follow-up:
a) Postal questionnaire
b) Telephonic follow-up
c) Personal contact by the trainer
d) Group meetings

Problems of EDPs: The low level of performance is usually attributed to the following
problems involved in organizing and conducting EDP trainings:
a) Shortage of adequate number of specialized and committed organizations
b) Insufficient trainer motivators to motivate people for undergoing EDPs and to
impart training
c) Identification and selection of wrong projects
d) Lack of entrepreneurial and culture
e) Apathetic attitude of the support agencies like banks and financial institutions to
support entrepreneurs
f) Lack of forward and backward linkages
g) Selection of wrong person for training
h) Improper identification of projects
i) Inadequate counseling support after training
j) Lack of continuous follow-up action or post-training support services for
grounding the project

Criteria for assessment or evaluation of EDPs: Following criteria are being used by
the behavioral scientists to assess the effectiveness of EDPs in the country.
i) New enterprise creation
ii) Employment generation in quantifiable terms
iii) Creation of job opportunities both directly and indirectly
iv) Increase in sales and profit
v) Enterprise expansion
vi) Enterprise transformation
vii) Improvement in quality of product or services
viii) Repayment of loans

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